B2B Companies Using Spotify for Podcasters in the UK: 91 Active Firms (2026)
UK B2B companies running podcast hosting tools publish audio content for business audiences across sales, education and customer engagement.
For business-to-business suppliers, this podcast-hosting tool usually sits beside the website, CRM and marketing stack rather than inside the core service sold to customers. Adoption points to a company using audio as a repeatable sales and education channel: interviews, explainers, partner conversations and event follow-up, aimed at decision-makers already moving through a longer purchase cycle. The operating signal is not heavy media infrastructure; it is a content function with enough time, governance and subject-matter access to publish in a consistent format. Adopters in this cohort tend to sell expertise, software or managed services, so the tool supports trust-building before direct sales contact.
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Across the UK, 91 actively trading business-to-business companies run this podcast-hosting stack. Reported headcount across the cohort totals 1,308 people, making it a visible but small adoption pocket rather than a broad default for business marketers. Within the podcast-hosting peer set, the system ranks third, with an 18.1% share in a 502-organisation benchmark. Registered-address concentration is tilted towards London at 38.5%, followed by the South East at 15.4%; the East of England, North West and South West each account for 6.6%. That pattern fits a marketing-led tool used by service, software and advisory firms with direct-channel ambitions.
Podcast-led marketing for business audiences sits inside general commercial and privacy rules rather than a sector licence. ICO guidance under PECR treats live calls, automated calls, electronic mail and fax as direct marketing channels. The electronic-mail consent rule does not apply to corporate subscribers, but senders still need to identify themselves and offer a valid opt-out route. UK GDPR applies where personal data is processed, including business-contact details gathered through subscriptions, downloads or event follow-up. For live marketing calls, organisations are expected to screen against CTPS and TPS and avoid businesses that have objected.
Adoption appears tied to content-led selling rather than audio publishing as a standalone line of business. The cohort's lean workforce profile suggests production will often remain with marketing, founder-led sales or subject-matter specialists, which favours hosted tools over bespoke audio infrastructure. Switching pressure may come from bundling: website platforms, analytics suites and video channels already sit close to the podcast workflow, making consolidation plausible where teams want less operational sprawl. Category churn is likely to be gradual, with procurement risk more about contact-data handling and brand control than media technology itself.
Adoption by company size
Adoption of Spotify for Podcasters varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Spotify for Podcasters (61 detected). 0.1% of the 31,788 companies with 10–50 employees run Spotify for Podcasters (30 detected). 0.1% of the 3,773 companies with over 50 employees run Spotify for Podcasters (2 detected).
91
Active firms
2026
18.1%
Of detected Podcast Hosting share
UK B2B
6
Median headcount
Filed accounts
281
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (5 of 91 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
Within B2B firms with a detectable podcast-hosting system, the selected host ranks third at 18.1% (91 of 502), behind two larger systems at 29.1% (146) and 22.7% (114).
London accounts for 38.5% (35) of the B2B firms running the selected host, followed by the South East at 15.4% (14).
Sector tags overlap, with SaaS and Management Consulting each at 16.5% (15), followed by Marketing Agency at 15.4% (14).
Website-stack overlap is concentrated in publishing and measurement: 71.4% (65) also show a web-publishing tool, 60.4% (55) show analytics tooling and 53.8% (49) show tag-management tooling.
For B2B marketing, PECR covers direct marketing by live or automated calls, electronic mail and fax, while UK GDPR still applies where business-contact personal data is processed.
Podcast hosting market share among UK B2B
What else do Spotify for Podcasters-running B2B run?
Share of the 91 Spotify for Podcasters-running UK companies where each technology was also detected. As of June 2026.
Where Spotify for Podcasters B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£485.8K
Median UK turnover
5.5%
Above £5M turnover
7
Incorporated since 2022
281 verified decision-maker contacts
across these 91 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Spotify for Podcasters
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides consulting and training on conversational and generative AI for customer experience. Publishes podcasts, articles, webinars and guides on AI strategy, design and deployment for businesses.
Serves businesses adopting conversational AI and AI-driven customer experience, targeting senior leaders, customer service/CX teams and AI practitioners moving from pilots to scaled programmes.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 5y
Location
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Computed from 5 filingsPublishes news, analysis, and research on the global music industry; provides marketing guides, industry reports, and country profiles; and organises conferences, webinars, and training. Also…
Serves B2B customers in the global music industry, including record labels, music marketers, publishers, artists’ teams, music tech startups, and academics seeking industry news, analysis, training,…
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProduces market research, forecasts, and industry analysis on wireless communications and media technology. Publishes reports and news covering 5G networks, fixed wireless access, XR devices, video…
Serves B2B buyers in telecoms, wireless/cellular, media and entertainment, including MNOs, telcos, streaming/video technology firms and investors.
Financial Health
DistressedDistressed · -2% CAGR over 4y
Location
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Computed from 3 filingsProvides market research technology and services, including the InsightHub platform for data collection, analysis and activation. Conducts online surveys, focus groups, research communities and…
Serves B2B research, product, marketing and customer insight teams at brands, particularly in FMCG/CPG, retail, hospitality, financial services, media and telecoms.
Financial Health
WeakWeak · -2% CAGR over 2y
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Computed from 5 filingsDevelops software for IT experience management, providing tools to collect employee feedback through surveys, analyse IT service and digital workplace experience data, and report metrics such as…
Serves B2B enterprise IT organizations, including IT service management, digital employee experience and enterprise service management teams, plus service partners and global systems integrators.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides public relations and marketing consultancy for companies in cryptocurrency, Web3, DeFi and fintech sectors, including media relations, crisis communications, event management, media…
Serves B2B clients in digital assets, crypto, Web3, DeFi, fintech, stablecoins, AI and agentic finance, including protocols, projects and foundations at various stages seeking communications support…
Financial Health
StableStable · -56% CAGR over 4y
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Computed from 3 filingsDevelops and operates a software platform for partner and affiliate marketing management. Enables businesses to track marketing channels, manage partnerships, monitor campaign performance, attribute…
Serves B2B marketing and growth teams, ecommerce/DTC brands, agencies, affiliate and ad networks, and lead-generation businesses in sectors such as finance, insurance, health and beauty, gaming,…
Financial Health
DistressedDistressed · -2% CAGR over 2y
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Computed from 3 filingsProvides software for compensation benchmarking and total rewards management. Platform offers real-time salary and benefits market data, benchmarking tools, pay band management, pay equity analysis,…
Sells to B2B technology companies, particularly compensation, total rewards, People and HR teams, and senior leaders responsible for pay decisions and workforce reward strategy.
Financial Health
WeakWeak · Hiring · 103% CAGR over 2y
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Computed from 5 filingsProvides sustainability advisory and research services to businesses. Operates a membership network offering strategic guidance, reports, collaborative initiatives, and events focused on climate,…
Serves large global companies and corporate sustainability leaders across consumer products, energy, finance, food and agriculture, healthcare, industrials, technology, transport, logistics, travel…
Financial Health
StableStable · -16% CAGR over 4y
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Computed from 3 filingsProvides an AI-powered commerce media platform that helps brands and agencies manage and optimise retail media, search and social advertising. The software centralises marketing data, offers…
Serves B2B marketing teams at brands, including CPG and commerce advertisers, plus media agencies managing retail media, search and social campaigns across publishers and marketplaces.
Financial Health
HealthyHealthy · -6% CAGR over 2y
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Computed from 5 filingsProvides digital marketing services for B2B companies, including SEO, paid search and social advertising, account-based marketing, content strategy, remarketing, conversion rate optimisation,…
Serves mid-market and enterprise B2B technology companies, particularly marketing and growth leaders responsible for demand generation, demand capture and full-funnel performance across multiple…
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsDevelops digital marketing analytics and PPC management software. Platform aggregates data from advertising channels, automates reporting, tracks SEO performance, and provides lead intelligence tools…
Serves B2B customers, mainly digital marketing and PPC agencies, plus ecommerce and other businesses with sales and marketing teams managing paid search, SEO, social advertising, reporting and lead…
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
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Computed from 5 filingsProvides automated managed IT services including service desk support, network and infrastructure management, cloud architecture, identity and access management, and security operations. Also…
Serves IT teams and business leaders in public and private sector organisations, including transport and logistics, retail, manufacturing, financial services and not-for-profit organisations.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides public relations and digital communications services for fintech, regtech, payments and e‑commerce companies, including media relations, marketing campaigns, SEO, content production, social…
Serves B2B technology brands, from ambitious scale-ups to established market leaders, in fintech, regtech, paytech, ecommerce, cybersecurity, fraud prevention, iGaming and insurtech.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
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Computed from 3 filingsProvides B2B marketing and communications services for life science, pharmaceutical and speciality chemicals companies, including brand strategy, market research, content creation, PR, digital…
Serves B2B life science, pharmaceutical and speciality chemicals companies, including CROs, CDMOs, sustainable energy producers, nutraceutical suppliers, analytical service providers and…
Financial Health
StableStable · -7% CAGR over 2y
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Computed from 5 filingsProvides partnership, funding, and operational support for recruiters launching or scaling their own recruitment agencies. Offers back‑office services including technology, marketing, accounting,…
Targets experienced recruiters and entrepreneurial recruitment professionals who want to launch their own agency, plus recruitment business owners seeking investment to scale and exit, primarily…
Financial Health
StableStable · -1% CAGR over 4y
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Computed from 5 filingsProvides workplace culture and behaviour consultancy, including training on leadership, people skills, equity and mental health, digital learning modules, and advisory services. Also conducts…
Serves employers worldwide, particularly HR, employee relations and leadership teams across sectors seeking external support on workplace culture, behaviour, inclusion, wellbeing and conflict issues.
Financial Health
StableStable · -62% CAGR over 4y
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Computed from 3 filingsProvides managed detection and response cybersecurity services, including 24/7 security monitoring, threat detection, investigation, and incident response. Develops a security operations platform…
Serves B2B security teams and SOC leaders at organizations of any size across industries, including those operating cloud, email, endpoint, identity, network and SaaS environments.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
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Computed from 4 filingsOperates local media brands including radio stations, magazines and digital platforms, and provides multimedia marketing campaigns for businesses across radio, print, social media, websites and…
Sells to local businesses in Sussex and the Isle of Wight that need advertising and marketing campaigns across radio, print, digital, social media and events.
Financial Health
DistressedDistressed · -11% CAGR over 2y
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Computed from 3 filingsProvides data analytics consulting services, helping organisations develop data strategies, improve data quality, and build analytics capabilities. Supports data architecture, reporting and…
Sells to enterprises and data-led businesses, targeting analytics, BI, operations and technology leaders responsible for large data estates, Power BI adoption or IBM Cognos environments.
Financial Health
WeakWeak · -13% CAGR over 2y
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Computed from 2 filingsProvides accounting, audit and assurance, tax advisory, bookkeeping, payroll and HR outsourcing, and corporate finance services. Also offers company secretarial, forensic accounting, wealth…
Serves UK and international businesses, including start-ups, growing companies, firms planning exits, charities and not-for-profits, plus clients in renewable energy, travel and hospitality.
Financial Health
WeakWeak · -3% CAGR over 1y
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Computed from 3 filingsOperates an online community and events platform for schools and education suppliers. Provides blogs, guidance resources, funding information and networking sessions that connect school leaders with…
Serves schools, MATs, school leaders and teachers seeking funding, training, advice and supplier connections; also targets education product and service providers wanting access to school…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
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Computed from 5 filingsProvides digital asset investment management services, offering funds and strategies focused on cryptocurrencies, tokens, NFTs and blockchain companies. Develops blockchain-based financial products…
Serves institutional and sophisticated investors, finance professionals, and organisations seeking exposure to digital assets, blockchain companies, tokenisation and crypto-market education.
Financial Health
StrongStrong
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Computed from 3 filingsProvides outsourced B2B sales and lead generation services, including SDR teams, appointment setting, telemarketing, inbound call handling, and inside sales. Also offers sales process audits, HubSpot…
Serves UK B2B companies seeking outsourced sales capacity, lead generation and pipeline growth, including SMEs and mid-market firms across sectors needing qualified meetings, inbound handling or…
Financial Health
WeakWeak · -91% CAGR over 2y
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Computed from 4 filingsProvides a qualitative research platform that collects and analyses customer insights through video surveys, live interviews and focus groups. Includes AI tools for transcription, sentiment analysis,…
Serves B2B customer insights, market research, and product/user research teams at organisations running qualitative studies, including video surveys, interviews, focus groups, and research…
Financial Health
HealthyHealthy · -81% CAGR over 3y
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Computed from 3 filingsProvides brand strategy, website design and development, and digital architecture services. Works with organisations to redesign websites, clarify brand messaging, and improve content structure, user…
Serves B2B organisations and complex institutions, including technology, transport, healthcare, education and membership bodies, typically marketing and leadership teams managing brand, product or…
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 5 filingsProvides human capital management software and services including payroll processing, HR management, time and attendance tracking, scheduling, benefits administration, talent acquisition, and…
Serves businesses across industries, including healthcare, manufacturing and financial services. Targets employers managing varied workforces, seasonal staff, gratuities, multiple departments and…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
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Develops software platforms and provides advisory services for open banking and open finance ecosystems, including identity and regulatory validation, certificate chain management, and infrastructure…
Serves governments, regulators, banks, payment providers and fintech infrastructure teams involved in open finance, PSD2 and secure financial data-sharing ecosystems globally.
Financial Health
N/AN/A
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Computed from 3 filingsDevelops and supplies library, archive and museum management software, including library management systems, collections management, discovery and digital preservation tools. Also provides system…
Serves libraries, archives, museums and organisations with specialist information centres or knowledge bases, including corporate and cultural institutions worldwide that manage collections, records…
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StableStable · 0% CAGR over 2y
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Computed from 5 filingsProvides accountancy and business advisory services including audit and assurance, tax planning, payroll, forensic accounting, and sector‑specific accounting support. Also offers wealth management,…
Serves large corporates, owner-managed businesses and individuals with investable wealth, with sector focus on dental and healthcare practices, estate agents, law firms, and purpose-led businesses.
Financial Health
StableStable · -65% CAGR over 4y
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Computed from 4 filingsProvides digital strategy and service design, user research, UX and product design, web application development, CMS and digital experience platforms, DevOps and cloud engineering, and data analytics…
Serves public and private sector organisations, particularly in healthcare and pharma, government, technology and information security, education, and finance, targeting teams responsible for digital…
Financial Health
DistressedDistressed · -10% CAGR over 3y
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Computed from 5 filingsProvides consulting services for digital, data and AI transformation, including enterprise data strategy, technology and AI implementation, innovation governance, and customer and commercial…
Serves senior leaders in large private-sector and PE-backed organisations, plus public sector bodies, across financial services, payments, technology, telecoms, retail, law firms, pharma/health and…
Financial Health
DistressedDistressed · -18% CAGR over 4y
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Computed from 4 filingsDevelops and provides time‑series database software and related tools for collecting, storing and analysing time‑stamped data. Offers open‑source and enterprise versions of InfluxDB, cloud‑hosted…
Serves developers and engineering, data, and IT teams at businesses building real-time systems, especially in manufacturing/IIoT, aerospace, energy and utilities, financial services, and…
Financial Health
StableStable
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Computed from 5 filingsDevelops software protection and licensing technologies, including the CodeMeter platform for DRM, license management, and secure license containers such as hardware dongles and cloud licenses.…
Serves B2B software vendors and embedded/industrial equipment makers across manufacturing, automation, defence, energy, medical technology, transport, finance/legal tech, media, education and…
Financial Health
StableStable · -7% CAGR over 4y
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Computed from 5 filingsProvides specialist accounting and outsourced finance services for recruitment agencies, including contractor payroll, bookkeeping, credit control, VAT support, statutory reporting, board reporting…
Serves recruitment agencies, including SME recruitment business owners and larger recruitment firms with in-house finance teams seeking specialist accountancy support.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsDevelops software that assesses and analyses sales team capability using CRM data, call metrics and performance reviews. The platform provides diagnostics, hiring assessment, coaching structure and…
Serves B2B revenue and sales teams, particularly sales leaders and enablement managers in consulting, professional services, education, finance, technology, software, and travel firms with teams from…
Financial Health
WeakWeak · Hiring · 7% CAGR over 4y
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Computed from 3 filingsProvides sovereign and hybrid cloud infrastructure and cybersecurity services, including backup and disaster recovery, managed detection and response, penetration testing, vulnerability management,…
Serves businesses of all sizes and organisations with data sovereignty and cyber resilience needs, including construction and defence sectors and board-level IT/security buyers.
Financial Health
HealthyHealthy · -2% CAGR over 2y
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Computed from 5 filingsDevelops and operates social media management software that enables users to plan, schedule, and publish posts across multiple platforms, analyze performance metrics, manage audience engagement,…
Serves B2B and B2C users managing social media, especially creators, small businesses, agencies, nonprofits, and higher education teams seeking tools for publishing, analytics, community management,…
Financial Health
HealthyHealthy · -18% CAGR over 4y
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Computed from 3 filingsOperates a mortgage and protection adviser network providing regulatory oversight, business support, and product access for mortgage brokers. Also runs a club for directly authorised advisers and…
Serves financial advisers and mortgage brokers, including individual advisers, directly authorised firms and multi-broker businesses. Also supports consumers seeking an adviser for mortgage and…
Financial Health
StrongStrong · Hiring · 91% CAGR over 2y
Location
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Computed from 3 filingsProvides executive coaching, leadership development, and organisational consulting services. Delivers workshops, facilitated sessions, and training programmes such as “Lunch and Learn” events focused…
Serves businesses and organisational leaders, including executives, managers and workplace teams seeking support with leadership, collaboration and professional development.
Financial Health
HealthyHealthy · -3% CAGR over 2y
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Computed from 5 filingsProvides branding consultancy services including brand strategy, visual identity development, packaging design, and brand innovation. Works with companies to create and manage brand identity systems…
Serves B2B clients, chiefly marketing and brand leaders at large consumer-facing companies, including food and drink, restaurant/franchise, retail and financial services brands seeking global or…
Financial Health
StableStable
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Computed from 3 filingsProvides a digital platform for employers to run employee wellness, rewards, and recognition programmes. Offers wellness content, health challenges, gift card and custom incentives, peer recognition…
Serves employers, HR teams, benefits specialists, and people leaders seeking employee wellness, rewards, recognition, and engagement programmes for their workforce.
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 5 filingsProvides ESG and sustainability consultancy for the real estate sector, including portfolio ESG analysis, reporting and data management, net‑zero and carbon assessments, and project and cost…
Serves B2B real estate investment managers, asset managers, funds, developers and built-environment supply chains across UK and EU portfolios, including BTR, co-living, commercial, life sciences and…
Financial Health
HealthyHealthy · Hiring · 38% CAGR over 4y
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Computed from 3 filingsProvides organisational culture and diversity consultancy services, including research and strategy, training and capability building, culture change programmes, and events or speakers to help…
Serves HR, people, DEI and leadership teams at large global businesses seeking support on workplace culture, inclusion, wellbeing and employee resource groups.
Financial Health
StableStable · -34% CAGR over 2y
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Provides technical and engineering recruitment and workforce services for sectors including oil and gas, power, aerospace, rail, mining and nuclear. Services include talent acquisition, contractor…
Serves B2B employers in oil and gas, power, renewables, nuclear, aerospace, defence, telecoms, rail, mining, environment and infrastructure sectors needing technical and engineering talent worldwide.
Financial Health
N/AN/A
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Computed from 5 filingsProvides software and infrastructure for media organisations including scalable storage, object storage platforms, and AI‑enabled workflow tools to archive, search, manage, share and analyse large…
Serves B2B media organisations, content owners and production teams that need to manage, share and monetise large multimedia archives and collaborate with clients and partners.
Financial Health
WeakWeak · -66% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based communication software for businesses. Provides the MultiLine platform enabling secure voice calls, SMS, and messaging on employee mobile devices, including Microsoft Teams…
Sells mainly to businesses needing secure employee-client communications, especially firms in financial services, healthcare/pharma, education, construction and field services,…
Financial Health
StableStable · -51% CAGR over 5y
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Computed from 4 filingsProvides securities litigation monitoring and class action claims recovery services for institutional investors. Identifies settlement eligibility, manages and files claims, and secures recoveries.…
Serves institutional investors and financial services firms, including asset managers, asset owners, hedge funds, wealth managers, custodians, investment banks, broker-dealers, private equity and…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 3y
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Computed from 3 filingsProvides cloud‑based block management software for property managing agents. The platform supports service charge and ground rent accounting, financial reporting, supplier invoice processing, repair…
Sells B2B to property managing agents and block management departments, including firms expanding into residential block management, responsible for leasehold blocks, service charges, ground rent and…
Financial Health
DistressedDistressed · 0% CAGR over 2y
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Computed from 3 filingsProvides employee background screening, due diligence, and corporate investigations. Services include fraud and insurance fraud investigations, third‑party risk assessments, anti‑money laundering…
Serves B2B clients, including HR, compliance, legal and risk teams in automotive, aviation, finance, professional services, IT, telecoms, insurance, food and beverage, property, healthcare,…
Financial Health
HealthyHealthy · -37% CAGR over 2y
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How Spotify for Podcasters usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Spotify for Podcasters is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Spotify for Podcasters?
What share of UK B2B companies run Spotify for Podcasters?
How is Spotify for Podcasters usage detected?
What size B2B companies use Spotify for Podcasters in the UK?
What do Spotify for Podcasters-running B2B companies also run?
Can I get contact details for these companies?
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