B2B Companies Using Wholesale Suite in the UK: 72 Active Firms (2026)
B2B companies running wholesale commerce software sell to other organisations through UK digital trade workflows and account-led ordering.
Trade-account ordering is the centre of gravity here: the software adds logged-in pricing, customer-specific catalogues, quick order forms and repeat-purchase workflows to a B2B supplier’s existing web shop. For wholesalers, distributors and product-led manufacturers, adoption usually signals that the website has moved beyond brochure use and into routine sales operations. The buyer side is more often procurement, finance or operations than consumer marketing, with sales teams still handling negotiated accounts. These companies tend to need account visibility, fulfilment coordination and business-contact marketing without running a full custom commerce programme.
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72 UK B2B companies running this wholesale-commerce stack are actively trading, making it a niche adoption pattern inside the wider digital trade workflow market. They report 985 employees between them, so the employment footprint is visible but not labour-intensive at firm level. Within detected ecommerce use in the sector, the system sits at 0.8%, pointing to a specialist layer rather than a general storefront choice. Registered-office skew is modestly regional: South East 16.7%, South West 13.9%, East of England 13.9%, North West 11.1%, and London 9.7%.
B2B trading itself is not a licensed category in the UK, so obligations depend on the underlying activity and the way customer information is used. A supplier running account-based ordering may still fall under sector rules for financial services, telecoms, data processing or professional services. For direct marketing, the ICO treats PECR as covering live and automated calls, electronic mail and fax. Corporate-subscriber emails and texts do not need PECR consent, but senders must identify themselves and offer a valid opt-out route. UK GDPR still applies to business-contact data, and live calling requires CTPS and TPS screening where relevant.
Adoption appears tied to suppliers that want direct-channel control without replacing their whole commerce stack. The pattern tends to favour firms with repeat trade accounts, catalogue complexity and enough internal ownership to maintain pricing rules. Migration pressure may come from checkout bundling, payment terms, stock visibility and finance-system integration, rather than from pure storefront design. The cohort is likely to remain fragmented because many B2B sellers prefer incremental plugins over platform migrations. Consolidation may still occur around agencies and managed hosting partners that package wholesale ordering, analytics and consent handling together.
Adoption by company size
Adoption of Wholesale Suite varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Wholesale Suite (39 detected). 0.1% of the 31,788 companies with 10–50 employees run Wholesale Suite (33 detected). 0% of the 3,773 companies with over 50 employees run Wholesale Suite (1 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
72
Active firms
2026
0.8%
Of detected Ecommerce share
UK B2B
9
Median headcount
Filed accounts
146
Verified contacts
Across this cohort
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Key facts
About 11% of the trading cohort reports turnover above £5M (8 of 72 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
The tracked wholesale-commerce system accounts for 0.8% (72) of detected ecommerce systems among 9,262 B2B companies with a detectable system.
The stack is tied to a site-publishing layer in 100.0% (72) of cases and an ecommerce plug-in in 93.1% (67).
Site-operations tooling is common: 63.9% (46) also run an SEO plug-in, 62.5% (45) a bot-checking tool and 56.9% (41) web analytics.
Registered addresses are spread across the South East 16.7% (12), South West 13.9% (10), East of England 13.9% (10), North West 11.1% (8) and London 9.7% (7).
ICO guidance treats B2B marketing by channel: PECR covers live or automated calls, electronic mail and fax, while UK GDPR applies where business-contact personal data is processed.
Ecommerce market share among UK B2B
Share of the 9,262 UK B2B with a detectable system. As of June 2026.
What else do Wholesale Suite-running B2B run?
Share of the 72 Wholesale Suite-running UK companies where each technology was also detected. As of June 2026.
Where Wholesale Suite B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£963.1K
Median UK turnover
11.1%
Above £5M turnover
1
Incorporated since 2022
146 verified decision-maker contacts
across these 72 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Wholesale Suite
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsOperates an online wholesale marketplace supplying products such as vaping devices, mesh coils, headphones, footwear and clothing. Connects businesses looking to sell surplus or end‑of‑line inventory…
Serves businesses seeking wholesale surplus or end-of-line consumer goods, including vape retailers and buyers of electronics, footwear and apparel, plus sellers clearing excess or seasonal stock.
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Computed from 5 filingsSupplies electrical installation products through a wholesale and online store, including power cables, EV charging equipment, switchgear, fuse boards, wiring accessories, cable management systems,…
Serves electricians, electrical contractors, EV charger installers and trade businesses across London and beyond, including trade buyers working on electrical installation, maintenance and urgent job…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 4 filingsSupplies tools and consumables for window installation and fabrication, including adhesives, sealants, expanding foams, fixings, screws, glazing packers, tapes, hand tools, power tool accessories,…
Serves B2B trade customers in the window installation and fabrication sector, including window fitters, glazing installers, fabricators and related construction trades.
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates an online pharmacy supplying aesthetic medicine and pharmaceutical products to healthcare professionals. Sells dermal fillers, skin boosters, fat dissolvers, polynucleotides, toxins, and…
Sells to UK doctors, dentists, pharmacists and aesthetic practitioners or clinics buying aesthetic treatment products, pharmaceutical supplies and clinical consumables online.
Financial Health
StrongStrong · Growing, Hiring · 112% CAGR over 2y
Location
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Computed from 4 filingsSupplies Italian leather bags and accessories for wholesale distribution to retailers. Product range includes crossbody bags, backpacks, shoulder bags, tote and hobo bags, and leather purses offered…
Serves retailers and registered wholesale partners seeking Italian leather handbags, purses and accessories for resale, including boutiques and fashion retailers worldwide.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 3y
Location
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Computed from 3 filingsSupplies IT networking, power and AV connectivity products to trade customers, including network cabling, USB and monitor cables, KVM switches, fibre optic components, power distribution units,…
Sells to UK trade and business buyers, including IT/network installers, AV integrators, data centres, on-site engineers, facilities teams and organisations equipping offices, meeting rooms, control…
Financial Health
StableStable · -5% CAGR over 2y
Location
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Computed from 5 filingsManufactures and supplies custom assembled electrical and signal cables, including power, audio and hybrid cables. Sells cable assemblies, bare cable, connectors and adaptors such as IEC, Neutrik and…
Serves UK-based trade customers and companies needing power, audio, DMX and signal cabling, including electrical contractors, production/event businesses, AV suppliers and other commercial buyers…
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsDistributes professional hair and beauty products to salons, including hair colour, brushes, tools and accessories from third‑party brands. Operates an online trade shop and provides product training…
Serves B2B professional hair and beauty salons, including salon owners and stylists seeking trade-only products, tools, colour ranges and education.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Computed from 4 filingsSupplies replacement parts and components for commercial catering and kitchen equipment through an online store, including thermostats, pumps, valves, heating elements, electrical controls, and…
Sells to trade buyers in the catering and hospitality sector, including commercial kitchen maintenance engineers, facilities teams, restaurants, takeaways, cafés and foodservice operators needing…
Financial Health
HealthyHealthy · Hiring · 72% CAGR over 4y
Location
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Computed from 3 filingsSupplies interior design products including architectural hardware, lighting, rugs, textiles, furniture and objects from international design brands. Operates an online catalogue and trade platform…
Serves interior designers, architects, specifiers and trade buyers sourcing design-led interiors products for residential and commercial projects, with a global audience focus.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDistributes food, drinks, snacks, vaping products, and household goods to retail outlets. Supplies branded consumer products including energy drinks, confectionery, protein snacks, batteries,…
Sells B2B to retailers across Northern Ireland and the wider UK & Ireland, including convenience stores, forecourts and retail groups. Serves trade buyers sourcing food, drinks, vapes and household…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsSupplies tyre repair materials, tyre valves, wheel balancing equipment, air tools, and tyre servicing tools. Also wholesales workshop consumables and garage equipment including chemicals, jacks,…
Serves independent garages, tyre fitting centres and automotive workshops needing tyre repair, servicing and workshop consumables.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDistributes professional audio‑visual equipment to trade integrators, supplying products for audio, video, lighting and control systems. Provides turnkey AV solutions and product supply for…
Sells trade-only to professional AV integrators, installers and consultants across the UK and Ireland, with customers delivering projects for conferencing, education, worship, broadcast, theatre,…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsImports and distributes picture frames and related display products for trade customers, including wooden, metal, clip and poster frames, multi‑aperture and certificate frames, and photo accessories…
Serves UK trade and wholesale buyers including photographers, schools, medical organisations, exhibition suppliers, point-of-sale retailers, graduation and wedding businesses, warehouses, and online…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsSupplies corporate clothing and workwear, including knitwear, polo shirts, shirts, blouses, uniform trousers, jackets, fleeces, footwear, caps, and protective equipment. Sells products through an…
Serves businesses and trade buyers needing corporate uniforms, workwear and protective clothing, including knitwear, shirts, trousers, jackets, footwear and headwear, with export customers in over 30…
Financial Health
StableStable · 3% CAGR over 2y
Location
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Computed from 3 filingsSupplies commercial equipment, mixes, toppings, packaging and accessories for preparing crepes, pancakes, waffles, donuts and churros. Product range includes crepe and waffle makers, donut machines,…
Serves B2B foodservice customers, including dessert outlets, creperies, cafés, street food traders and catering businesses in the UK and overseas that sell crepes, pancakes, waffles, donuts or…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies upholstery and soft furnishing materials to trade customers, including foam, fillings, fabrics, linings, curtain tracks and poles, tools, hardware, and sewing and workroom supplies for…
Serves upholstery and soft furnishing trade customers, including re-upholsterers, furniture manufacturers, contract furnishers, restorers, trimmers, curtain fitters, designers, shops, colleges and…
Financial Health
WeakWeak · 1% CAGR over 4y
Location
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Supplies flooring materials and installation accessories to trade customers, including carpets, luxury vinyl tiles (LVT), laminate and vinyl flooring, underlays, adhesives, screeds, metal profiles,…
Serves trade account holders in the North East, including flooring contractors, local tradesmen, builders, plumbers, bathroom fitters, camper van converters, and businesses in public sector, leisure…
Financial Health
N/AN/A
Location
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Computed from 5 filingsSupplies timber and building materials through a builders’ merchant operation, including sawn and planed timber, sheet materials, doors, flooring, decking, fencing, stair parts, insulation,…
Sells to trade and retail customers needing timber, building materials and joinery products, including builders, contractors, joiners, DIY customers and homeowners undertaking construction,…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsDistributes and wholesales e-liquids and vaping products through an online store, supplying branded e-liquids, vape tanks, mods, coils, and accessories for e-cigarettes to retailers and resellers.
Serves B2B wholesale customers in the vaping sector, including vape shops, e-cigarette retailers and resellers seeking branded e-liquids, hardware and accessories in the UK.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies golf accessories, equipment and consumables to trade customers, including balls, grips, bags, trolleys, headcovers and practice equipment. Also provides custom branding services such as…
Sells primarily B2B to golf trade customers in the UK, including pro shops, golf retailers, clubs and other golf businesses buying wholesale accessories, equipment, clothing and branded merchandise.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 4 filingsSupplies Greek and Mediterranean bakery and dessert products to retailers and food businesses, including pastries, savoury pies, cakes, syrup desserts, ice cream, frozen dough, and packaged sweets…
Serves UK retailers and other businesses seeking wholesale Greek, Mediterranean and Middle Eastern bakery, desserts, ice cream and sweets, including shops, cafes and foodservice buyers.
Financial Health
StrongStrong
Location
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Computed from 3 filingsSupplies timber, fencing, decking and landscaping materials, including fence panels, posts, gates, sleepers, cladding and sheet materials. Also sells paving, aggregates, roofing products, fixings,…
Serves trade and retail customers, including builders, landscapers, fencing contractors and homeowners needing timber, building, fencing and garden materials across South East England.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
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Computed from 3 filingsSupplies building materials to trade and retail customers, including bricks, blocks, lintels, aggregates, cement, drainage products, insulation, landscaping materials, fixings, and construction…
Serves trade builders, contractors, landscapers and self-build or DIY customers in the Midlands buying construction and landscaping materials.
Financial Health
StableStable · 3% CAGR over 2y
Location
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Computed from 5 filingsSupplies electrical wiring accessories and lighting products, including switches, sockets, grid systems, and related electrical components. Sells products through an online store and provides product…
Financial Health
HealthyHealthy · -1% CAGR over 5y
Location
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Computed from 3 filingsSupplies German-style sausages and hot dogs through an online shop and wholesale channel. Offers bratwurst, frankfurters, vegan sausages, sauces, toppings, bakery items, and foodservice bundles for…
Serves UK consumers via its retail shop and B2B commercial customers through wholesale, including foodservice buyers seeking hot dogs, sausages, vegan options, sides and toppings.
Financial Health
DistressedDistressed · -24% CAGR over 2y
Location
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Computed from 5 filingsWholesale supplier of packaging, household, and convenience-store products, including carrier bags, bin liners, paper and foil wraps, confectionery, batteries, lighters, hygiene products, kitchen…
Serves independent retailers, convenience stores, newsagents and small food-service businesses buying wholesale consumables, confectionery, packaging, hygiene and shop supplies.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsImports and supplies Italian wines and specialty food products, including pasta, cheese, cured meats, desserts and spirits. Distributes private‑label wines made from Italian grape varieties to…
Sells to hospitality businesses, especially hotels, restaurants and caterers seeking Italian wines, desserts and food products for menus, with online purchasing also available to adult consumers.
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 3y
Location
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Computed from 5 filingsManufactures paper hygiene products including toilet rolls, kitchen rolls and facial tissues. Converts paper into finished consumer and bulk products and sells them through an online store and…
Targets UK households buying household paper goods in bulk online, plus trade and wholesale buyers seeking account pricing and pallet deals.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Computed from 4 filingsImports and wholesales Romanian food and beverage products to retailers. Supplies groceries, meat and fish products, dairy, confectionery, frozen foods, snacks, and alcoholic and soft drinks sourced…
Sells B2B to UK food retailers, convenience stores and shops stocking Romanian groceries, meats, dairy, confectionery and alcoholic/non-alcoholic drinks, with cash-and-carry and nationwide delivery.
Financial Health
HealthyHealthy · -3% CAGR over 3y
Location
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Computed from 4 filingsManufactures and supplies organic vegetarian and vegan foods including tofu, tempeh, seitan and plant‑protein products; produces breads and baked goods; distributes organic fruit and vegetables to…
Serves personal customers, wholesale food buyers, caterers and local food initiatives seeking organic vegetarian and vegan foods, with regular deliveries along the M1 and A1 corridors from London to…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsSupplies fencing materials and related landscaping and construction products to trade customers, including fence panels, posts, gates, timber, netting, acoustic fencing systems, fixings, and tools,…
Sells to trade contractors and business buyers in landscaping, agriculture, construction and industrial sectors, including commercial infrastructure teams in roads, highways and energy.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsSupplies hygienic stainless steel piping system components including tubes, unions, weld fittings, valves, pumps, seals and BSP pipe fittings. Distributes equipment and spares for process industries…
Serves B2B buyers in hygienic process industries, including dairy and other food or beverage manufacturers, plus engineers, contractors and maintenance teams sourcing stainless steel pipework, valves…
Financial Health
StableStable · Hiring · 6% CAGR over 2y
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Computed from 5 filingsSupplies dairy farming and milking equipment, including teat care products, milking system components and automated milking systems, through an online store for agricultural and dairy farm operations.
Sells to dairy farmers, farm managers and agricultural businesses operating milking parlours, including dairy farms seeking supplies and equipment for herd milking and udder care.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 3 filingsSupplies food ingredients, seasoning mixes, sauces and marinades, sausage and pudding casings, and related packaging and sundries to the meat processing and butchery trade. Products include burger…
Serves UK meat trade businesses, including butchers, meat processors, sausage makers and haggis producers, alongside some online retail food customers.
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies funeral products and equipment to the funeral trade, including coffin and casket fittings, shrouds and robes, ashes containers, scatter tubes, embalming and hygiene supplies, stretchers,…
Sells B2B to funeral directors and funeral trade businesses needing trade-only funeral furnishings, embalming room supplies, coffin fittings, ashes containers and related operational products.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 4y
Location
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Computed from 5 filingsImports and supplies Italian fresh produce and artisan food products to restaurants, hotels, bars and consumers. Offers fruit, vegetables, meat and speciality items sourced from Italian producers,…
Serves B2B foodservice customers—especially high-end Italian restaurants, chefs, bars, hotels and events—plus B2C households seeking home delivery, mainly in London, the South East and Manchester,…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsSupplies timber and sheet materials, fencing, decking, doors, flooring and landscaping products. Also sells building hardware, stair parts, tools, fixings, safety equipment and decorating supplies…
Serves trade and retail customers, including builders, joiners, landscapers, fencing contractors, property improvers and DIY homeowners needing timber, fencing, landscaping and building supplies.
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 5 filingsDistributes electronic test and interconnection components, including spring contact test probes, pogo pins, docking connectors and interfacing parts. Supplies bench‑top test jigs, PCB contact…
Sells B2B to electronics manufacturers, design engineers and test engineers needing test probes, spring contacts and docking connectors, including users in PCB testing, EV charging, robotics, drones,…
Financial Health
StableStable · -3% CAGR over 4y
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Computed from 5 filingsProduces and sells confectionery including handmade lollipops, candy canes, jelly sweets and gift assortments. Supplies natural‑ingredient sweets and licensed confectionery such as Harry Potter…
Sells to consumers buying sweets and gift confectionery online, and to trade customers in the UK tourism and leisure sector, including theme parks, museums, animal parks, stately homes, cathedrals…
Financial Health
WeakWeak · -3% CAGR over 4y
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Computed from 5 filingsSupplies and manufactures wire rope assemblies and rigging equipment, including galvanised and stainless wire rope, chain slings, lifting slings, fittings, shackles, hooks and rigging hardware, along…
Serves B2B trade and industrial buyers needing rope, lifting, rigging and safety products, including construction, maintenance, agriculture, theatre, marquee and gardening users.
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsOperates an online shop supplying Indian and Asian grocery products, including spices, rice, pulses, cooking oils, snacks, frozen meals, seafood, and ready‑to‑cook foods, alongside kitchenware and…
Serves B2B trade buyers such as Asian grocery retailers, restaurants and caterers purchasing South Asian food, frozen seafood, groceries and catering supplies.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 4y
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Computed from 5 filingsSupplies infection control products and equipment for dental practices, including waterline treatment systems, instrument cleaning and sterilisation equipment, PPE, surface disinfectants, and…
Serves UK dental practices and dental businesses, particularly practice managers, infection-control leads and clinical teams responsible for decontamination, water safety, sterilisation compliance,…
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
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Computed from 5 filingsSupplies spare parts and components for unvented hot water cylinder systems and plumbing and heating installations, including expansion vessels, pressure relief valves, immersion heaters, pumps,…
Serves UK plumbing and heating engineers, maintenance teams, installers and property owners needing spares for unvented cylinders, hot water systems and heat pump components.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 5 filingsDistributes cigars and smoking accessories, including branded cigar ranges, cutters, lighters, humidors, ashtrays and cases. Also supplies nicotine pouches and pipe‑smoking accessories sourced from…
Serves UK tobacconists, cigar retailers, cigar lounges and adult cigar consumers buying premium cigar brands and smoking accessories online.
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HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsDistributes speciality food products to independent retailers and consumers, including Taylors Mustard, jams, chutneys, sauces, biscuits and condiments. Supplies farm shops, delis and garden centres…
Sells to independent food retailers including garden centre emporiums, butchers, farm shops, delis, tearooms and village stores, and also to individual consumers buying speciality food products…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 3 filingsSupplies and hires construction tools, plant machinery and site equipment, including excavators, access platforms, generators, compressors and lifting gear. Also sells fixings, bottled gas and site…
Targets construction contractors, trade professionals and site managers, alongside agricultural, forestry, events, rail and roadworks operators across Hertfordshire, London and surrounding counties.
Financial Health
HealthyHealthy · -3% CAGR over 2y
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Computed from 5 filingsManufactures and supplies protective workwear and personal protective equipment for industries including construction, rail, utilities, fire services, and oil and gas. Product range includes…
Sells to trade buyers and industrial employers across the UK and Europe, including construction, fire services, oil and gas, police, rail, and utilities organisations needing certified workwear and…
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StableStable · -62% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsImports and distributes professional garden and construction machinery including log splitters, wood chippers, mini dumpers, compactor plates, stump grinders and other equipment, and supplies spare…
Serves both B2B and B2C buyers in the UK and Ireland, including construction firms, forestry operators, grounds care and landscaping businesses, dealers, and private users needing garden and…
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies automotive towing equipment including towbars, vehicle‑specific wiring kits, 12S supplementary kits, sockets, adaptors and trailer electrics testers. Also provides diagnostic and towbar…
Serves UK garages, workshops and authorised towbar installers, plus vehicle owners and drivers needing towing-related parts, diagnostics and coding support.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
Unlock all 72 leads
Showing 50 of 72 — +22 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 72 leads
Showing 50 of 72 — +22 more with verified decision-maker contacts, live data, and CRM sync.
How Wholesale Suite usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Wholesale Suite is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Ecommerce
Other B2B technology
Related directories
Frequently asked questions
How many UK B2B companies use Wholesale Suite?
What share of UK B2B companies run Wholesale Suite?
How is Wholesale Suite usage detected?
What size B2B companies use Wholesale Suite in the UK?
What do Wholesale Suite-running B2B companies also run?
Can I get contact details for these companies?
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