B2B Companies Using Salesloft in the UK: 53 Active Firms (2026)
B2B companies in the UK use sales engagement tooling to coordinate outbound prospecting, follow-ups and buyer communications.
Users of this sales-engagement stack tend to have moved beyond ad hoc prospecting. The system is usually bought by revenue operations, sales leadership or demand-generation teams, then used by account executives and business-development teams to sequence outreach, assign follow-ups and keep buyer conversations aligned with CRM hygiene. In this business-to-business setting, adoption signals a direct-sales motion with named accounts, measurable conversion stages and enough marketing operations capacity to maintain templates, contact permissions and deliverability controls. The cohort leans towards software, machine-learning, IT services and agency models rather than purely transactional online retail or local services.
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The UK adoption cohort remains small: 53 actively trading companies are running this sales-engagement system. Reported employment totals 1,696 people, giving the group a visible but limited labour footprint relative to broader business-to-business software adoption. Within the marketing-automation category, the system accounts for 0.6% among 9,514 adopters, placing it well behind broader email-marketing and CRM-oriented tools. The regional pattern is London-skewed: London accounts for 49.1% of the cohort, followed by the South East at 13.2%; the East of England, North West and South West each sit at 7.5%.
Business-to-business sales tooling is not licensed as a standalone activity in the UK, but the way users operate it can bring several rulebooks into play. The ICO treats direct marketing under PECR as covering live calls, automated calls, electronic mail and fax. Corporate-body emails and texts do not need PECR consent under the electronic-mail rule, but senders must identify themselves and provide a valid opt-out route. UK GDPR still applies when business-contact records identify people, so lawful basis, retention and suppression management matter. Live calling also requires checks against relevant telephone preference lists and against firms that have already objected.
Adoption appears likely to remain concentrated among sales-led suppliers rather than spreading evenly across the business-to-business market. The stack tends to fit teams with outbound development roles, CRM discipline and enough operational oversight to manage sequencing, deliverability and opt-outs. Some users may consolidate around broader revenue platforms as procurement teams trim overlapping marketing and sales tools, while others keep specialist engagement systems where outbound productivity is central to the model. Privacy scrutiny makes contact governance a continuing constraint, especially for firms relying on purchased or enriched business-contact lists. The resulting pattern is more selective adoption than blanket diffusion.
Adoption by company size
Adoption of Salesloft rises with company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run Salesloft (29 detected). 0.1% of the 31,788 companies with 10–50 employees run Salesloft (20 detected). 0.1% of the 3,773 companies with over 50 employees run Salesloft (2 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
53
Active firms
2026
0.6%
Of detected Marketing automation share
UK B2B
8
Median headcount
Filed accounts
123
Verified contacts
Across this cohort
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Key facts
About 11% of the trading cohort reports turnover above £5M (6 of 53 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
The sales engagement system has a 0.6% detected share (53) within the marketing-automation category, across 9,514 B2B companies with a detectable system.
London accounts for 49.1% (26) of the cohort by registered region, followed by the South East at 13.2% (7).
The surrounding stack tends to be web-ops and marketing-led: 84.9% (45) also run a tag-management tool, 81.1% (43) use a content-delivery and security layer, and 50.9% (27) show web analytics.
Sector labelling overlaps: SaaS appears on 50.9% (27), AI & Machine Learning on 20.8% (11), and IT Services & Managed Services on 11.3% (6).
ICO guidance puts B2B marketing under PECR by channel: corporate-subscriber emails and texts do not need PECR consent, but senders must identify themselves and provide a valid opt-out address.
Marketing automation market share among UK B2B
Share of the 9,514 UK B2B with a detectable system. As of June 2026.
What else do Salesloft-running B2B run?
Share of the 53 Salesloft-running UK companies where each technology was also detected. As of June 2026.
Where Salesloft B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£1.3M
Median UK turnover
11.3%
Above £5M turnover
6
Incorporated since 2022
123 verified decision-maker contacts
across these 53 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Salesloft
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides outsourced B2B sales development and marketing services for technology and enterprise organisations, including demand generation, account‑based marketing campaigns, pipeline development,…
Serves B2B technology scale-ups and enterprise organisations with complex go-to-market needs, targeting senior sales and marketing leaders pursuing high-value, hard-to-penetrate accounts.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops revenue operations software that aggregates sales, CRM, email and other data to manage sales pipelines, automate forecasting, support deal inspection, sales engagement, analytics, and…
Sells to enterprise go-to-market teams, including RevOps, sales, marketing, post-sales, finance and sales engineering, across technology, healthcare, business services, financial services and…
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops a B2B account‑based marketing and sales platform that uses data, intent signals and AI to identify target accounts, deliver targeted advertising, personalise web experiences, and provide…
Sells to B2B go-to-market teams, especially marketing, sales, customer success and revenue operations leaders at enterprise organisations in sectors such as technology, manufacturing, financial…
Financial Health
WeakWeak · Hiring · 35% CAGR over 4y
Location
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Develops software for account-based marketing that automates prospect research, personalised outreach and campaign management across email, LinkedIn, landing pages and other channels, helping sales…
Sells to B2B sales, marketing and revenue teams running account-based marketing, inbound nurture, outbound prospecting and partner campaigns across multiple channels.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsDevelops revenue intelligence software for sales teams. The platform captures conversation and relationship data from emails, meetings and CRM systems to provide insights for deal management,…
Serves B2B sales and revenue teams, including sales leaders, managers and reps using Salesforce, HubSpot or Bullhorn, with additional focus on recruitment teams and organisations managing pipeline,…
Financial Health
StableStable · -93% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDevelops software that uses predictive AI and behavioural analytics to support sales and marketing operations, including deal and pipeline health monitoring, revenue forecasting, churn prediction,…
Serves B2B sales, marketing, sales operations and revenue leaders seeking AI-driven forecasting, pipeline, onboarding, retention, cross-sell and team performance tools.
Financial Health
StableStable · -10% CAGR over 2y
Location
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Computed from 3 filingsDevelops AI-based contract lifecycle management software that centralizes contract documents, extracts and structures data, supports drafting and negotiation workflows, and provides search,…
Serves enterprise legal, legal operations, procurement, sales and finance teams, with sector focus on financial services, insurance, automotive, IT services, healthcare, pharma, telecom, and oil and…
Financial Health
StableStable · Hiring · 24% CAGR over 2y
Location
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Computed from 3 filingsProvides a software platform and services for managing employee international mobility. Supports visa and immigration applications, relocations, residence renewals, and compliance for business travel…
Serves B2B HR, talent acquisition and global mobility teams at companies managing international hiring, employee relocations, work permits, business trips and work-from-anywhere compliance.
Financial Health
StableStable · Hiring · 20% CAGR over 2y
Location
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Computed from 5 filingsProvides industrial cybersecurity software and services for operational technology (OT) and critical infrastructure. Offers asset visibility, vulnerability management, threat detection, threat…
Serves B2B and public-sector organisations operating industrial/OT environments, including critical infrastructure owners, utilities, energy, manufacturing and transport operators, and security teams…
Financial Health
StableStable · Hiring · 6% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides cloud-based sales enablement software that helps sales and marketing teams manage content, deliver training and coaching, analyse meeting interactions, and share materials with buyers…
Sells to B2B revenue, sales, marketing and enablement teams at enterprises and mid-market organizations, especially in financial services, manufacturing, technology, healthcare and life sciences.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides business telecommunications and IT services including VoIP phone systems, broadband and leased-line connectivity, cloud computing, Microsoft 365 solutions, cybersecurity, mobile services and…
Sells to businesses in the UK, from small firms and SMEs to enterprises, across sectors including automotive, hospitality, estate agency, leisure and entertainment, recruitment and retail.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsDevelops cloud-based contact centre and communication software that integrates with Microsoft Teams. Products provide voice and digital channel routing, AI agent assistance, attendant consoles,…
Sells to businesses running customer service and contact centre operations, especially complex enterprise environments using Microsoft Teams. Serves customer experience, communications and agent…
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsDevelops finance process automation software for enterprises, including accounts receivable and payable automation, invoice processing and capture, collections and credit management, e‑invoicing,…
Serves B2B enterprise finance organisations, including CFOs and accounts payable, accounts receivable, payments and treasury teams managing global finance operations and B2B payment processes.
Financial Health
StableStable · -65% CAGR over 4y
Location
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Computed from 2 filingsProvides cloud-based software and CRM for alternative investment firms including private equity, venture capital and hedge funds. Platform supports deal management, investor relations, fundraising,…
Serves B2B alternative investment firms and allocators, including private equity, venture capital, hedge funds, real estate and infrastructure investors, funds of funds, pensions, endowments, family…
Financial Health
WeakWeak · -4% CAGR over 1y
Location
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Computed from 5 filingsDevelops AI-powered omnichannel contact centre software for enterprises. Provides agent desktop interfaces, workflow automation, analytics and reporting tools, and integrations with CRM and business…
Sells B2B to enterprises running cloud or on-premise contact centres, including customer service, CX and operations teams using Amazon Connect, Cisco Enterprise or Webex platforms; also addresses…
Financial Health
StableStable · -64% CAGR over 4y
Location
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Computed from 5 filingsDevelops software that assesses and analyses sales team capability using CRM data, call metrics and performance reviews. The platform provides diagnostics, hiring assessment, coaching structure and…
Serves B2B revenue and sales teams, particularly sales leaders and enablement managers in consulting, professional services, education, finance, technology, software, and travel firms with teams from…
Financial Health
WeakWeak · Hiring · 7% CAGR over 4y
Location
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Develops cloud-based HR software for recruiting and employee management. Platform includes multi-board job posting, applicant tracking, candidate sourcing tools, interview management, onboarding…
Serves HR, recruiting and people operations teams at businesses of varying sizes across industries, including companies hiring at scale and managing employees in 100+ countries.
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides specialist recruitment and talent acquisition services for employers and candidates across supply chain, logistics, transport, procurement, engineering and related sectors. Offers permanent,…
Serves employers hiring professionals in supply chain, logistics, transport, procurement, manufacturing, retail, ecommerce, FMCG, engineering, pharmaceuticals, automotive, aerospace and public sector…
Financial Health
DistressedDistressed · -18% CAGR over 2y
Location
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Develops governance, risk and compliance (GRC) software that helps organisations manage regulatory compliance, enterprise and IT risk, internal audits, incident reporting, policy management and…
Serves enterprise B2B organisations, especially regulated industries such as banking, healthcare, manufacturing, energy, pharmaceuticals and technology, targeting risk, compliance, ethics, audit and…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsProvides implementation, integration, support and training for Infor SunSystems and Oracle NetSuite ERP and financial management systems. Offers cloud accounting software, reporting tools, process…
Targets businesses and not-for-profits using or evaluating SunSystems and NetSuite, including energy, financial services, hospitality, insurance, property management, housing associations, retail,…
Financial Health
StrongStrong · -2% CAGR over 4y
Location
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Computed from 5 filingsDevelops cloud-based HR software for recruiting and employee management. Platform includes job posting to multiple job boards, applicant tracking, candidate sourcing tools, onboarding workflows,…
Serves HR, recruiting and people operations teams at businesses across industries, from growing companies to larger employers, with customers in 100+ countries.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops cloud-based digital asset management and brand content software. Platform centralises media assets, provides brand portals, templated content creation, approval workflows, analytics and…
Serves B2B enterprise marketing, brand, HR and agency teams at large, multi-market brands, including automotive, energy, pharma, banking and retail organisations.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 5y
Location
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Computed from 2 filingsDevelops IT service management and governance, risk and compliance software. Provides tools for ticketing, workflow automation, incident and asset management, policy management, and self‑service…
Serves B2B and public-sector organisations, including enterprise IT, compliance, operations, customer support and facilities teams across MSPs, healthcare, education, charities, not-for-profits and…
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Develops and provides software and consultancy for automating business processes, including purchase-to-pay, e‑procurement, e‑invoicing, document capture and management, digital mailroom, information…
Sells to B2B organisations undertaking digital transformation, especially finance, procurement, accounts payable, information management and mailroom teams in enterprises with complex data, document…
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides a platform for procuring, deploying, tracking and recovering employee IT equipment. Combines SaaS asset management with warehousing and logistics to manage laptops, peripherals and other…
Serves B2B organisations with remote, hybrid or distributed workforces, targeting IT, HR, finance and facilities teams at growing companies through to global enterprises.
Financial Health
StableStable · -61% CAGR over 4y
Location
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Computed from 3 filingsProvides a business spend management platform offering corporate credit cards, expense and reimbursement tracking, invoice processing, and accounts payable automation. Includes approval workflows,…
Serves SMEs and larger businesses across industries, targeting finance leaders such as CFOs, controllers, accountants and CEOs responsible for company spending, expenses and accounts payable.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Provides a SaaS platform and services for managing channel partner incentive and rebate programs, marketing development funds, promotions and rewards. Includes tools for partner engagement, claims…
Serves enterprise brands with indirect sales channels and partner ecosystems, across automotive, consumer durables, life sciences, technology/media/telecom, health plans and insurance, and…
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Computed from 5 filingsProvides business technology services including VoIP phone systems, unified communications, IT support, cloud computing, cybersecurity, connectivity, and mobile services. Also offers managed…
Serves UK organisations of all sizes, from small businesses and SMEs to enterprises, across private sector, public sector and charities, including automotive, hospitality, estate agency, leisure,…
Financial Health
DistressedDistressed · -71% CAGR over 5y
Location
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Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 12% CAGR over 4y
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Computed from 2 filingsProvides international recruitment and workforce solutions focused on technology and communications sectors. Connects employers with contractors and permanent staff, and offers recruitment process…
Sells to employers and job seekers in the tech and communications sectors, from funded scale-ups to multinational corporations. Serves hiring teams needing contract, permanent and project-based…
Financial Health
WeakWeak · -5% CAGR over 1y
Location
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Provides a spend management platform that links corporate credit cards with software for tracking expenses, collecting receipts, processing invoices, and reconciling transactions. Includes budgeting…
Sells to finance teams, CFOs and operations leaders at businesses managing corporate card spend, expenses, invoices and multi-entity or cross-border operations, with integrations for ERP, HRIS and…
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Develops software for the food industry covering product formulation, nutrition analysis, labeling, regulatory compliance, supply chain traceability, quality management, and recall management. Also…
Serves B2B food and nutrition-sector organisations, including restaurants, grocers and retailers, food manufacturers and CPG brands, wholesale distributors, supplement manufacturers, growers,…
Financial Health
N/AN/A
Location
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Computed from 2 filingsOperates an online platform for hosting and viewing B2B webinars, virtual events, and video content. Provides tools for companies to publish presentations, run live or on‑demand events, and generate…
Serves B2B professionals seeking industry expertise and B2B companies, especially marketing, content and demand generation teams targeting business audiences.
Financial Health
WeakWeak · -1% CAGR over 1y
Location
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Computed from 5 filingsDistributes and integrates workplace technology and audio‑visual solutions, including meeting room systems, collaboration tools and smart office platforms. Works with technology vendors and reseller…
Serves technology vendors, AV/IT resellers and channel partners selling into education, government, construction and corporate workplaces, with end users including organisations adopting hybrid…
Financial Health
StableStable · Hiring · 18% CAGR over 4y
Location
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Computed from 5 filingsDevelops and operates a cloud-based platform for qualitative market research. Provides tools for conducting human-led and AI-assisted interviews, collecting self-paced participant feedback, uploading…
Serves B2B buyers at brands and agencies, including consumer insights, product/R&D, brand and marketing teams seeking feedback from target audiences for global market research.
Financial Health
WeakWeak · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides cloud-based workforce management software for hourly workforces, including employee scheduling, shift planning, time and attendance tracking, payroll processing, HR records,…
Serves B2B organisations with hourly workforces, especially restaurants, hospitality, hotels, retail and social care, targeting HR, operations, finance, payroll teams, and business owners or…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsProvides online background screening and identity verification services for employers. Offers criminal record checks, right‑to‑work verification, employment and education verification, credit and…
Serves SMBs and enterprises hiring staff or contractors, plus staffing, property, healthcare, logistics, tech, retail, manufacturing, gig economy, financial services, construction, non-profit,…
Financial Health
StrongStrong · Hiring · 27% CAGR over 5y
Location
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Computed from 5 filingsDevelops cloud-based recruitment software including an applicant tracking system, candidate relationship management tools, career site management, interview workflows, analytics, automation,…
Sells to HR and recruitment teams at businesses worldwide, from small and midsize companies to enterprises with 1,000+ employees, that manage employer branding, candidate relationships, hiring and…
Financial Health
StrongStrong · Hiring · 30% CAGR over 4y
Location
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Computed from 5 filingsProvides software for B2B SaaS companies to manage billing and financial operations, including configure‑price‑quote, subscription and usage‑based billing, invoicing, revenue recognition, accounts…
Sells to B2B SaaS companies, including AI, cybersecurity and healthcare software firms. Targets finance teams, product leaders, developers and sales teams that need billing, subscription management,…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
Location
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Computed from 2 filingsProvides B2B marketing services for technology companies, including brand positioning, go‑to‑market strategy, campaign and content production, web development, organic search optimisation and paid…
Serves scaling B2B technology companies, primarily marketing and go-to-market teams seeking support with pipeline growth, positioning, campaigns, content, web, organic growth and paid advertising.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides fleet management and asset tracking technology, including telematics software, vehicle and equipment trackers, AI dash cameras, and compliance tools. The platform collects and analyses…
Sells to businesses and public sector fleet operators, including transportation and logistics, courier, construction, government, oil and gas, mining, leasing and rental, and material handling…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT and network operations services including 24/7 network monitoring, cloud infrastructure, cybersecurity, data services, and modern workplace support. Serves internet service…
Serves ISPs, enterprise and corporate IT leaders, and small to medium business owners, with clients across telecoms, technology and critical infrastructure in the UK, USA and globally.
Financial Health
StrongStrong · Hiring · 39% CAGR over 4y
Location
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Computed from 3 filingsDevelops cloud-based IT management software that enables organisations and managed service providers to monitor and manage endpoints, deploy patches, automate IT tasks, perform remote support, manage…
Sells to enterprise IT teams, managed service providers, and IT departments in sectors including software, healthcare, education, financial services, and federal, state and local government.
Financial Health
StrongStrong · Hiring · 51% CAGR over 2y
Location
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Computed from 2 filingsProvides business-to-business marketing services including brand strategy, creative design, content production, digital marketing, website development and marketing technology. Delivers campaign…
Serves marketing and commercial teams at B2B organisations, from start-ups to enterprises, across public and private sectors, including global and regional brands.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 5 filingsDevelops software for research and development laboratories that manages and schedules shared equipment. The platform enables users to book instruments, track utilisation, manage maintenance and…
Serves LabOps, lab managers, facilities teams and researchers in R&D organisations, including enterprises, SMBs, shared labs and academia that manage scientific equipment across labs or sites.
Financial Health
WeakWeak · -9% CAGR over 4y
Location
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Computed from 4 filingsDevelops HR software integrated with Microsoft 365 that supports employee learning, engagement and performance management. Provides tools for training delivery, onboarding, feedback, goals, check-ins…
Serves HR and talent leaders at Microsoft 365-based organisations, including businesses and government bodies in manufacturing, healthcare, services, consulting, finance, and legal sectors.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsDevelops IT management and remote control software for businesses and educational institutions. Products include remote desktop access, classroom management tools, device monitoring, safeguarding and…
Serves education institutions and corporate organisations worldwide, including schools, multi-academy trusts, charities and business IT teams managing large user and device estates.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops and supplies software-defined data storage and management platforms, including SAN virtualization, object storage, hyperconverged infrastructure, and Kubernetes persistent storage, used to…
Serves B2B and public-sector IT infrastructure teams, including enterprises, SMBs, edge/ROBO sites, cloud service providers, healthcare, education, government, and media organisations managing…
Financial Health
StableStable · -72% CAGR over 4y
Location
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Computed from 5 filingsProvides a cloud-based platform for public relations and communications teams, offering media contact databases, press release distribution, media monitoring, social listening, and analytics tools,…
Serves in-house PR and communications teams and PR agencies at organizations worldwide, including users responsible for media relations, monitoring, social listening, crisis management, reputation…
Financial Health
WeakWeak · -1% CAGR over 5y
Location
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Provides cross-border payment services and foreign exchange risk management for businesses through an online platform. Offers international money transfers, multi-currency payment capabilities, and…
Serves businesses, public sector bodies, NGOs and financial institutions needing cross-border payments and FX risk management, across sectors such as manufacturing, hospitality, construction,…
Financial Health
N/AN/A
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How Salesloft usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Salesloft is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Marketing automation
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Frequently asked questions
How many UK B2B companies use Salesloft?
What share of UK B2B companies run Salesloft?
How is Salesloft usage detected?
What size B2B companies use Salesloft in the UK?
What do Salesloft-running B2B companies also run?
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