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B2B Using Sanity in the UK: 291 Active Firms (2026)
B2B companies using a headless CMS manage structured website content for digital sales and customer journeys in the UK.
Adoption tends to sit with marketing operations, web engineering and revenue teams rather than a general office-IT buyer. For B2B users, this headless CMS usually supports product pages, campaign landing pages, partner portals and sales-enablement content that need shared content models across channels. It signals a company with some developer capacity, a content workflow beyond brochure-site editing, and enough digital acquisition volume to justify a paid implementation and continuing governance. The buying centre is often split: marketing owns messaging and publishing cadence, engineering owns integrations and performance, and compliance or operations may review how customer and contact data is handled.
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Across the UK, 291 B2B companies are actively trading and running this headless CMS on their public websites. Reported employment totals 1,923 people, pointing to a cohort with many specialist teams rather than labour-heavy operators. Within B2B public-web CMS adoption, the system ranks ninth in the CMS mix, with a 0.3% share. The regional skew is towards London: London accounts for 43.6% of adopters, followed by the South East at 12.4%, while the East Midlands and North West each account for 6.9% and the South West for 6.2%.
B2B adoption does not map to a single licensed market in the UK; obligations depend on the underlying activity, such as financial services, telecoms, data processing or professional services. For marketing workflows around this stack, PECR and UK GDPR matter more than sector labelling. The ICO says PECR covers direct marketing by live or automated calls, electronic mail and fax. Its electronic-mail rule does not apply to corporate subscribers, so B2B emails or texts to corporate bodies do not need PECR consent, but senders must identify themselves and provide a valid opt-out address. Business-contact personal data remains within UK GDPR, and live B2B calling requires CTPS and TPS screening where applicable.
Adoption appears likely to remain selective rather than default for B2B websites. The pattern tends to favour firms with developer involvement, structured content needs and a direct digital sales motion; simpler brochure sites can stay with template-led CMS tools for longer. Migration pressure has been coming from faster campaign cycles, personalisation demands and the wish to separate content operations from front-end delivery. At the same time, bundling by broader web platforms may keep some buyers inside existing suites, while agencies and in-house teams shape whether headless content becomes an operating habit or a project-specific choice.
291
Active firms
2026
0.3%
Of detected CMS share
UK B2B
7
Median headcount
Filed accounts
737
Verified contacts
Across this cohort
Key facts
About 10% of the trading cohort reports turnover above £5M (30 of 291 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (28 firms), so a sizeable share is in its first few filing cycles.
The headless CMS has 0.3% (291) detected CMS share among 84,135 B2B firms with a detectable system; the two largest systems account for 70.3% (59,121) and 9.1% (7,665).
Registered offices skew towards London at 43.6% (127), followed by the South East at 12.4% (36).
Co-occurrence suggests developer-led web operations: 63.2% (184) also run a deployment platform, 39.2% (114) run tag management and 30.2% (88) run edge or network tooling.
Overlapping sector tags cluster around SaaS at 20.3% (59), marketing agencies at 17.9% (52), startups at 11.3% (33) and AI & machine learning at 10.7% (31).
Regulation depends on the underlying activity rather than the CMS; ICO guidance says PECR covers live or automated calls, electronic mail and fax, and UK GDPR applies where personal data is processed.
CMS market share among UK B2B
Share of the 84,135 UK B2B with a detectable system. As of June 2026.
What else do Sanity-running B2B run?
Share of the 291 Sanity-running UK companies where each technology was also detected. As of June 2026.
Where Sanity B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£949.1k
Median UK turnover
10.3%
Above £5M turnover
28
Incorporated since 2022
737 verified decision-maker contacts
across these 291 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Sanity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
RavenPack Limited
Financial sub-scores
Computed from 5 filingsProvides data analytics technology and datasets that transform unstructured content such as news, filings and transcripts into structured financial data and sentiment indicators, used by investment…
Serves data-driven financial institutions, including hedge funds, banks, asset managers and quantitative investment teams, as well as risk, compliance, ESG and supply-chain analysts.
Financial Health
StrongStrong
Location
Financial sub-scores
Computed from 3 filingsDevelops enterprise software for sustainability management, enabling companies to measure carbon emissions and environmental impact, collect and standardise operational data, generate ESG and…
Sells to enterprise sustainability and ESG teams at large corporates, including Fortune 500 companies, major banks and global private equity firms with complex reporting obligations.
Financial Health
StrongStrong · Hiring · 224% CAGR over 2y
Location
OUTTHINK LTD
Financial sub-scores
Computed from 5 filingsDevelops an AI‑powered cybersecurity human risk management platform providing security awareness training, phishing simulations, and user behaviour analytics. Software helps organisations assess…
Sells to B2B organisations with cybersecurity programmes, targeting CISOs, security awareness leaders, GRC teams and learning and development teams responsible for employee cyber risk, training,…
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 5y
Location
CONDUCTOR LIMITED
Financial sub-scores
Computed from 5 filingsProvides an enterprise software platform for search engine and AI search optimisation, offering tools for keyword research, content generation, site health monitoring, analytics integration, and…
Serves enterprise marketing, content, eCommerce, digital product and web teams, particularly in finance, healthcare, retail, technology, and travel and hospitality.
Financial Health
StrongStrong · Hiring · 23% CAGR over 5y
Location
BABEL STREET ROSETTE LIMITED
Financial sub-scores
Computed from 5 filingsDevelops AI-powered risk intelligence software that collects and analyses multilingual digital data to identify threats, resolve identities, and assess vendor and supply‑chain risk. Provides tools…
Serves public-sector defence and law enforcement agencies, plus global enterprises and FinTech firms with analyst, security, compliance, supply chain risk, and investigations teams handling identity,…
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsDevelops a software platform for building and deploying internal business applications. Provides tools to create dashboards, workflows, and admin systems that connect to databases, APIs, and AI…
Serves B2B development, data, operations and support teams at companies needing custom internal applications, workflows, dashboards and AI tools, especially enterprise teams working with databases,…
Financial Health
StrongStrong
Location
INSIGHTIA HOLDINGS LTD
Financial sub-scores
Computed from 3 filingsProvides market intelligence and datasets on shareholder activism, investor voting, corporate governance and ESG. Produces reports, analytics and data feeds used by investment banks, asset managers,…
Serves investment banks, law firms, public company issuers, asset managers, hedge funds, proxy solicitors and asset owners involved in shareholder activism, proxy voting, governance and ESG decisions…
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
Financial sub-scores
Computed from 2 filingsProvides payment processing and commerce technology, offering integrated payment platforms, APIs, and cross-border payment capabilities that enable businesses to accept, process and manage electronic…
Sells to businesses needing cross-border payment capabilities, particularly merchants and commerce organisations operating in the UK and internationally. Targets B2B buyers seeking payment…
Financial Health
StrongStrong · Hiring · 324% CAGR over 1y
Location
Tecknuovo Limited
Financial sub-scores
Computed from 5 filingsProvides technology and digital transformation consultancy including software engineering, cloud and DevOps platform development, data and AI services, testing, product delivery, and architecture…
Serves UK government, public sector bodies and critical enterprise organisations, including energy and utilities, telecommunications, healthcare, financial services and defence buyers undertaking…
Financial Health
HealthyHealthy · -56% CAGR over 5y
Location
Financial sub-scores
Computed from 4 filingsDevelops cloud-based treasury and liquidity management software for hedge funds, private markets firms, and fund administrators. The platform consolidates cash, credit facilities, margin, and…
Sells to alternative investment management firms, particularly hedge funds, private markets firms, fund administrators and banks. Targets treasury, liquidity and finance teams managing cash, credit…
Financial Health
StrongStrong · Hiring · 116% CAGR over 4y
Location
Cabiri Limited
Financial sub-scores
Computed from 5 filingsDevelops and implements digital commerce platforms for retailers and brands, building customised online shops using composable architecture. Provides platform integration, deployment and optimisation…
Serves mid-market and enterprise retailers and consumer brands with digital commerce teams, including businesses needing scalable online shop platforms and peak trading resilience.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
PHRASE UK LTD
Financial sub-scores
Computed from 4 filingsDevelops cloud-based translation and localization management software that helps organizations manage multilingual content. The platform provides AI and machine translation, workflow automation, and…
Sells to enterprises, language service providers, nonprofits, and freelancers managing multilingual content, with buyers including localization managers, developers, marketers, product managers, and…
Financial Health
StrongStrong · Hiring · 157% CAGR over 3y
Location
ILLUMA TECHNOLOGY LTD
Financial sub-scores
Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
FIRMUS HOLDINGS LIMITED
Financial sub-scores
Computed from 3 filingsDesigns and operates GPU‑powered AI cloud infrastructure. Provides cloud compute, bare‑metal GPU clusters, AI storage, and modular “AI Factory” data centre systems built to run large‑scale machine…
Serves AI developers, research labs, enterprises and public-sector or sovereign AI programmes needing GPU cloud, bare-metal compute and high-density infrastructure for model training, inference and…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
Altana
Financial sub-scores
Computed from 3 filingsProvides an AI-powered platform that maps global supply chains and product networks, enabling businesses, logistics providers and government agencies to manage tariffs, monitor trade flows, assess…
Serves governments, customs and border regulators, large enterprises, suppliers and logistics providers involved in global trade, especially teams responsible for tariffs, trade compliance,…
Financial Health
StrongStrong · Hiring · 55% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops life cycle assessment (LCA) software and provides consultancy and data services that help companies collect supplier and supply‑chain data, model environmental impacts, produce ISO‑compliant…
Serves businesses in the raw materials and technology sectors, especially teams managing complex supply chains and needing environmental metrics for regulators, investors, downstream off-takers and…
Financial Health
HealthyHealthy · Hiring · 61% CAGR over 4y
Location
AUDAX GLOBAL SOLUTIONS LIMITED
Financial sub-scores
Computed from 5 filingsDesigns and manufactures body‑worn video surveillance systems, including cameras, supporting hardware and software. Supplies and supports video evidence solutions used by police, emergency services,…
Serves public-sector and frontline organisations worldwide, including police, fire and ambulance services, UK councils and local authorities, prisons, border agencies, retailers, security companies,…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops a cloud-based analytics platform that combines data notebooks, AI-assisted analysis, semantic data models, and dashboard tools, enabling teams to explore datasets, build data applications,…
Serves B2B data teams and business functions at companies using analytics, including data leaders, product, marketing, sales and customer success teams, with enterprise-focused options.
Financial Health
StableStable
Location
Financial sub-scores
Computed from 5 filingsDevelops and publishes process orchestration software that enables organisations to design, automate and monitor business workflows and microservices. The platform includes tools for workflow…
Serves enterprise and public-sector buyers, including transformation executives, IT and business leaders, chief architects, developers and software architects across financial services, healthcare,…
Financial Health
HealthyHealthy · Hiring · 75% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsProvides a cloud platform for selling and managing subscription-based digital services. Offers tools for B2B marketplaces, subscription billing, partner and reseller management, cloud distribution,…
Serves B2B organizations in the subscription economy, including communications service providers, software companies, manufacturers, IT and managed service providers, financial services firms,…
Financial Health
HealthyHealthy · -6% CAGR over 2y
Location
Financial sub-scores
Computed from 4 filingsProvides treasury advisory and software for businesses trading internationally, including FX risk analysis and hedging, cash management, bank relationship management, and working capital advice,…
Serves B2B finance teams and CFOs at internationally trading startups, scaleups and mid-market firms, especially e-commerce, travel, logistics, wholesale, staffing and professional services, plus…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
RELAY42 UK LTD
Financial sub-scores
Computed from 5 filingsProvides marketing data management and activation software that connects data from advertising and analytics platforms, stores and transforms datasets, analyzes marketing performance, and enables…
Serves marketing, data and development teams at enterprises, SMBs and agencies, with emphasis on ecommerce/DTC, travel and hospitality, retail/FMCG, and media/publishing brands.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
Green River Media Limited
Financial sub-scores
Computed from 3 filingsProvides digital consultancy and development services, designing and implementing web platforms, e‑commerce systems and headless/MACH technology stacks. Supports organisations with ongoing digital…
Serves B2B organisations, from SMEs to global brands, with complex digital estates and ongoing technology needs, including businesses seeking long-term agency partnerships across international…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsProvides sales and commercial support for a group offering a managed open‑source data platform. The platform delivers hosted services for databases, event streaming, search and analytics technologies…
Serves B2B developers, data engineering teams and technology leaders at startups and scaling enterprises, with emphasis on software, fintech and retail companies using cloud-based data infrastructure.
Financial Health
StrongStrong
Location
APPEAR LTD
Financial sub-scores
Computed from 3 filingsDevelops and supplies media processing and content delivery technology for broadcasters and content providers, including platforms for live event contribution, remote production, video compression,…
Serves B2B media and entertainment organisations, including broadcasters, telcos, production companies, content owners, head-end operators and hospitality venues.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 2y
Location
P3M WORKS LTD
Financial sub-scores
Computed from 4 filingsProvides cyber resilience consultancy and security services including advisory, ethical hacking initiatives, compliance support, and fractional “resilience as a service”. Also supplies cybersecurity…
Serves B2B and public-sector organisations in high-stakes cyber domains, including defence, government, fintech, national infrastructure, critical networks and high-growth SMEs needing external cyber…
Financial Health
StrongStrong · Hiring · 40% CAGR over 3y
Location
Financial sub-scores
Computed from 5 filingsDevelops software for managing and optimising Google Ads accounts. The platform analyses campaign data to generate recommendations, monitor performance, manage budgets and keywords, detect issues,…
Serves B2B customers managing Google Ads accounts, including marketing agencies, PPC/SEM specialists, in-house marketing teams and managers handling multiple client or company campaigns.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
Evensix Limited
Financial sub-scores
Computed from 3 filingsProvides web development and digital product design services, building headless websites and applications using technologies such as Sanity CMS, Next.js and Vercel. Also develops ecommerce sites,…
Serves businesses and brand teams needing headless websites, apps or ecommerce builds, including consumer brands, esports organisations, technology firms and content-led organisations using Sanity,…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
Econify Limited
Financial sub-scores
Computed from 4 filingsProvides custom software development and engineering consultancy services, including full‑stack development, cloud engineering, AI integration, mobile app and OTT platform development. Works with…
Serves B2B product and engineering teams at global media, technology, ecommerce and enterprise brands building complex digital platforms.
Financial Health
HealthyHealthy · Hiring · 82% CAGR over 3y
Location
FOUNDIT! GROUP LIMITED
Financial sub-scores
Computed from 5 filingsDevelops e‑commerce software for retailers that enriches product data and provides intent‑based site search, navigation, product page optimisation and SEO tools to help customers discover and…
Serves B2B retail organisations, especially online and omnichannel retailers, targeting ecommerce, digital, product, site optimisation and SEO leaders responsible for improving shopping journeys and…
Financial Health
StableStable · -65% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops business management and field service software for industries such as pest control, lawn care, cleaning and security. Products include routing optimisation, workforce management, ERP,…
Serves B2B field service and mobile workforce businesses, including pest control, lawn care, landscaping, cleaning, janitorial, security guarding, delivery, logistics and medical transport operators.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsActs as an intermediate holding company for a group that develops and supplies business management software for field service and logistics companies, including tools for scheduling, route…
Serves B2B field service and route-based operators, including pest control, lawn care, landscaping, commercial cleaning, janitorial, security guarding, courier, delivery, logistics, fuel delivery and…
Financial Health
HealthyHealthy
Location
Financial sub-scores
Computed from 4 filingsDevelops software platform for financial institutions to measure and analyse carbon emissions linked to transactions and portfolios, providing data analytics, reporting tools and APIs to support…
Sells to financial institutions, including banks, fintechs and other finance-sector organisations needing sustainability and carbon-related data capabilities for their customers, products or…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 3y
Location
Financial sub-scores
Computed from 3 filingsProvides comparison and switching services for business utilities, including electricity, gas and water, enabling companies to obtain quotes from suppliers. Also offers payment card terminals and…
Serves UK businesses, churches and merchants that buy commercial utilities, take card payments or need working-capital funding, including SMEs comparing gas, electricity and water suppliers.
Financial Health
StrongStrong · Hiring · 24% CAGR over 2y
Location
Amplitude Analytics Ltd
Financial sub-scores
Computed from 3 filingsDevelops a digital analytics platform that collects and analyzes user behaviour data from websites and apps, providing product analytics, session replay, heatmaps, A/B testing, and experimentation…
Serves product, data, engineering, marketing and executive teams at startups and enterprises, including financial services, B2B, media, healthcare and ecommerce organisations.
Financial Health
StrongStrong · Hiring · 32% CAGR over 2y
Location
Riverflex Trading UK Limited
Financial sub-scores
Computed from 5 filingsProvides management and digital transformation consulting services. Deploys AI‑enabled teams and a network of on‑demand experts to help organisations redesign operations, build digital capabilities,…
Serves B2B enterprise leaders driving transformation, particularly senior teams in technology, retail, customer experience, security, data, HR, finance and marketing functions. Targets major brands…
Financial Health
StrongStrong
Location
Financial sub-scores
Computed from 3 filingsProvides an online platform for creating and managing investment vehicles such as SPVs and venture funds. Offers fund structuring, capital calls, investor onboarding, legal and tax documentation,…
Serves B2B private market participants: founders raising capital, angel syndicate leads, and fund managers/VC firms that pool investments and manage investors, including users collecting capital…
Financial Health
StrongStrong · Hiring · 47% CAGR over 2y
Location
LOGICALLY INFOMEDIA UK LTD
Financial sub-scores
Computed from 4 filingsDevelops AI software for decision intelligence that analyses online content and digital signals to detect narratives, risks and coordinated activity. Provides platforms and APIs using multi‑agent…
Serves enterprise and government leaders and teams in threat intelligence, social intelligence, communications, marketing, crisis response, operational resilience, supply chain, and AI innovation.
Financial Health
StrongStrong · 0% CAGR over 2y
Location
NORBIT LIMITED
Financial sub-scores
Computed from 5 filingsDevelops and manufactures technology products including multibeam sonar systems and subsea monitoring equipment for maritime and defence uses, provides secure wireless communication solutions, and…
Serves B2B and public-sector customers in global maritime, defence and security, connectivity, tolling/automotive and IoT asset-management markets, plus organisations needing R&D and contract…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
ADA MODE LIMITED
Financial sub-scores
Computed from 5 filingsDevelops AI and data platforms for industrial operations, including machine health monitoring, predictive maintenance and energy optimisation. Provides data engineering, simulation, and custom AI…
Serves industrial operators, OEMs, government bodies and regulators in energy, manufacturing, marine, networks, civil nuclear and wind, typically organisations running complex plants or…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides energy market trading and forecasting services, using proprietary software and market analysis to model power and energy system dynamics and inform trading decisions across energy and…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsProvides cyber threat intelligence software and services, including a SaaS platform that collects and analyses data on threat actors, vulnerabilities, breaches and underground marketplaces to support…
Serves B2B security teams and cyber risk leaders at organisations with exposure to advanced cyber threats, including teams managing threat intelligence, threat hunting, attack surface exposure and…
Financial Health
HealthyHealthy · -8% CAGR over 2y
Location
LEAN TECHNOLOGIES DEVELOPMENT (UK) LIMITED
Financial sub-scores
Computed from 5 filingsDevelops open banking infrastructure and APIs that enable banks and fintechs to access financial account data, verify identities, aggregate transactions, and integrate bank payments. Provides tools…
Serves banks, fintechs and financial services platforms across MENA, including neobanks, lenders, personal finance, digital accounting, e-commerce and payment operations teams building or expanding…
Financial Health
StrongStrong · Hiring · 30% CAGR over 4y
Location
Provides corporate finance advisory and investment services to technology companies and investors, including mergers and acquisitions advice, growth capital fundraising, and exit transactions. Also…
Serves technology company leaders, founders and investors, including strategic acquirers and financial sponsors, across business software/AI, consumer technology and digital services.
Financial Health
Insufficient historyInsufficient history
Location
Financial sub-scores
Computed from 5 filingsDevelops and operates electronic point-of-sale (EPOS) and payment technology for hospitality venues. Provides iPad-based POS systems, card payment terminals, mobile ordering, integrated payments, and…
Serves UK F&B hospitality businesses, including restaurants, bars, festival and event operators, theatres, entertainment venues, food halls and markets, from pop-ups to large-scale venues.
Financial Health
HealthyHealthy · Hiring · 27% CAGR over 4y
Location
SB (UK) Limited
Financial sub-scores
Computed from 3 filingsProvides trade finance and related banking services supporting cross‑border trade with Bangladesh. Offers structured financing, letters of credit, and financial solutions for banks and businesses…
Serves banks, financial institutions and corporates involved in Bangladesh-related international trade, especially international banking and trade teams managing cross-border transactions.
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
HIRSCH SECURE UK LIMITED (FORMERLY HARPER CHALICE GROUP LIMITED)
Financial sub-scores
Computed from 5 filingsDesigns and manufactures perimeter intrusion detection and security systems including fibre‑optic sensing, LiDAR, access control platforms, and integrated video and sensor technologies used to…
Sells to security integrators and installers, plus end customers including businesses, governments, defence agencies, critical infrastructure operators, smaller companies and owners of sensitive…
Financial Health
HealthyHealthy · -4% CAGR over 5y
Location
COUNT TECHNOLOGIES LTD
Financial sub-scores
Computed from 5 filingsDevelops a cloud-based analytics platform that connects to databases and business tools, enabling teams to query data with AI, build metric trees and dashboards, perform collaborative analysis, and…
Sells to B2B data, analytics and business teams at organisations that need collaborative BI across data warehouses, semantic layers, spreadsheets and SaaS tools.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
Bakken & Baeck Limited
Financial sub-scores
Computed from 5 filingsDesigns and develops digital products for technology companies and organisations. Provides product strategy, user experience and interface design, software development, and brand and communications…
Serves B2B technology companies and product teams, including AI, fintech, crypto and enterprise software firms, from startups to large tech organisations.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
Location
Neverbland Services Limited
Financial sub-scores
Computed from 3 filingsDesigns and develops digital products and platforms for businesses, including websites, e-commerce systems, membership platforms and AI-powered publishing tools. Provides strategy, user experience…
Serves B2B clients and brand-led organisations, including consumer goods companies, drinks brands, publishers, ecommerce businesses and agencies seeking digital product and experience support.
Financial Health
StrongStrong
Location
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How Sanity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Sanity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by CMS
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Frequently asked questions
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