B2B Companies Using Unity in the UK: 201 Active Firms (2026)
B2B organisations using interactive 3D web technology sell to other companies and public bodies across the UK.
Adoption usually points to B2B sellers whose offer is easier to evaluate when buyers can see, configure or simulate it rather than read a specification sheet. In this cohort, the natural buying centres are marketing, sales enablement, product, training and digital teams, with usage most plausible in software, agencies, IT services, manufacturing and distribution. The technology tends to signal a company with a direct-channel posture, enough budget for specialist web production, and a need to support longer sales cycles with visual proof points for corporate, institutional or public-sector buyers.
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The UK adoption cohort contains 201 active trading companies. Among firms with headcount reporting, the total reported headcount is 2,106, which points to a group weighted towards smaller specialist teams rather than very large employers. Within the widgets category, this stack ranks behind six more common tools and accounts for 1.5% of detected use. The regional skew is concentrated in London, which accounts for 33.8% of registered adopters, followed by the South East at 10.0%, the South West at 9.5%, the North West at 9.5%, and the East of England at 8.5%.
Regulation follows the underlying activity rather than the interactive 3D layer. A manufacturer using a product configurator, a software vendor running immersive demos and a professional-services firm publishing training content face different sector rules, but their marketing operations still sit within ICO expectations. PECR covers direct marketing by live or automated calls, electronic mail and fax; for corporate subscribers, the electronic-mail consent rule does not apply, although senders must identify themselves and provide a valid opt-out address. UK GDPR still applies where business-contact personal data is processed, and live B2B calling requires screening against CTPS and TPS where relevant.
Adoption appears selective rather than default. Companies running this kind of web technology tend to have complex offers, reusable product assets and buyers who need internal evidence before committing budget. The next phase is likely to be shaped less by novelty and more by workflow fit: how easily commercial teams can update visual assets, connect enquiries to sales systems, and measure engagement without adding avoidable data-governance work. Usage may remain concentrated among firms with higher-value sales motions, while simpler B2B websites continue to rely on lighter content and video formats.
Adoption by company size
Adoption of Unity varies by company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run Unity (5 detected). 0% of the 31,788 companies with 10–50 employees run Unity (5 detected). 0% of the 3,773 companies with over 50 employees run Unity (0 detected).
201
Active firms
2026
1.5%
Of detected Widgets share
UK B2B
7
Median headcount
Filed accounts
473
Verified contacts
Across this cohort
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Key facts
About 9% of the trading cohort reports turnover above £5M (20 of 201 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (14 firms), so a sizeable share is in its first few filing cycles.
Within B2B firms with a detectable widget system, the detected interactive 3D widget accounts for 1.5% (201 of 13,701), just ahead of the next detected system at 1.4% (197).
London is the largest registered-region cluster for B2B firms running the detected interactive 3D widget, at 33.8% (68), followed by the South East at 10.0% (20).
Stack overlap points to mainstream web operations: 59.7% (120) also run a content-management system, 54.7% (110) use tag management and 46.8% (94) use analytics.
The most common overlapping sector tags are SaaS at 16.4% (33), marketing agency at 14.4% (29), and IT services and managed services at 12.4% (25).
ICO guidance treats B2B marketing by channel: PECR covers live or automated calls, electronic mail and fax, while UK GDPR applies where business-contact personal data is processed.
Widgets market share among UK B2B
Share of the 13,701 UK B2B with a detectable system. As of June 2026.
What else do Unity-running B2B run?
Share of the 201 Unity-running UK companies where each technology was also detected. As of June 2026.
Where Unity B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£617.2K
Median UK turnover
10%
Above £5M turnover
14
Incorporated since 2022
473 verified decision-maker contacts
across these 201 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Unity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides virtual retail simulation software and services for retailers and manufacturers. Offers 3D store environments, shopper behaviour testing, visual merchandising planning, virtual commerce…
Serves B2B retailers, consumer brands and manufacturers worldwide, especially shopper insights, visual merchandising, category management, retail execution and ecommerce teams.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and provides a real-time 2D and 3D software development platform used to create video games and interactive applications. Offers tools for building, testing and deploying content across…
Serves game developers and studios from indie teams to larger mobile, PC, console, XR and multiplayer publishers, plus businesses in manufacturing, retail and automotive, educators, students, and…
Financial Health
HealthyHealthy · Profitable · -16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops real-time graphics and visual effects software used to create video content, simulations and interactive experiences. Provides GPU‑accelerated tools for rendering, compositing, particle…
Serves visual artists, production studios and creative teams in live concerts, performing arts, broadcast, film, streaming, corporate events, motion design, interactive installations and virtual…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides support services to affiliated companies that develop and supply virtual and mixed reality headsets, software platforms, and integration services used in professional simulation and training…
Serves defence organisations, armed forces, government agencies, and aerospace training providers needing mission-critical VR/XR simulation for air, land, and sea operations.
Financial Health
HealthyHealthy · -29% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and manufactures toolholding and workholding systems, robotic grippers, and automation components for industrial manufacturing. Products include toolholders, lathe chucks, clamping systems,…
Serves B2B manufacturers, machine builders and automation teams in aerospace, automotive, electronics, e-mobility and life science, especially organisations with machining, robotics, assembly and…
Financial Health
StableStable · -9% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures linear motion components and systems for industrial automation, including linear guides, track and ring systems, actuators, bearings, gantries, and aluminium framework, along…
Serves B2B customers including machine builders, automation integrators, OEMs and manufacturing engineers sourcing components and systems for industrial machinery, production lines and specialist…
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 5 filingsDesigns and supplies media server hardware and software for uncompressed video playback, pixel processing and show control. Products manage video signal distribution, synchronisation and automation…
Serves B2B clients and AV/experience teams delivering large-scale immersive displays, including themed entertainment venues, museums, projection-mapping projects, LED installations and interactive…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsDevelops bespoke interactive software and real-time digital installations for museums, exhibitions, brand activations, and live events. Also creates developer software tools, including AVPro, for…
Serves museums, cultural venues, exhibition organisers, event agencies and global brands running activations, trade shows, product launches and live events. Also sells software products to Unity and…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides software engineering services for interactive and game technology projects, including Unity and Unreal game development, backend and live-service infrastructure, cloud architecture, DevOps…
Serves game studios and organisations building live service games, multiplayer platforms, digital twins, interactive simulations and enterprise real-time systems, from indie to AAA teams needing…
Financial Health
StrongStrong · Growing, Hiring · 97% CAGR over 4y
Location
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Computed from 5 filingsManufactures and supplies low‑voltage electrical enclosures, cabinets, and power distribution systems, including floor‑standing and wall‑mounted enclosures, busbar systems, control panels, operator…
Serves B2B customers including electrical panel builders, contractors, industrial facilities, data/network centres and infrastructure projects needing low-voltage power distribution and enclosure…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsSupplies workholding equipment for metal machining, including chucks, mandrels, clamping heads, stationary clamping devices, and quick‑change systems. Also provides automation solutions, measuring…
Serves B2B industrial customers, including CNC machine shops, precision manufacturers, machine-tool users, production engineers and procurement teams involved in turning, machining and automated…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 5y
Location
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Computed from 5 filingsManufactures rolling bearings and precision components including ball and roller bearings, bearing units, linear motion systems, ball screws and actuators. Supplies automotive parts such as hub unit…
Serves industrial OEMs, maintenance teams and distributors across sectors including automotive, agriculture, automation, food and beverage, mining, construction, rail, medical devices,…
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides venue sourcing services for corporate meetings, conferences and events, connecting clients with suitable venues and negotiating rates. Also supports virtual meetings, strategic meetings…
Serves corporate clients planning meetings, conferences and events, including finance and professional services firms, plus venue owners seeking to attract event bookers.
Financial Health
StableStable · -19% CAGR over 5y
Location
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Computed from 4 filingsDesigns and manufactures plastic processing equipment for injection moulding, including hot runner systems, temperature controllers, valve gate systems and auxiliary injection units. Also supplies…
Serves B2B plastics processors, injection molders and manufacturers in automotive, medical, packaging, caps and closures, personal care, consumer goods, electronics, PET/preforms and industrial…
Financial Health
HealthyHealthy · -74% CAGR over 3y
Location
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Designs and supplies industrial automation and process control equipment, including valves, actuators, measurement instruments, control systems, electrical components and software used to monitor,…
Serves B2B customers in process industries, factory automation, utilities, marine operations, electrical construction, maintenance and MEP trades, targeting engineers, plant operators, reliability…
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Computed from 3 filingsDevelops and manufactures sensor technology and network components for industrial automation, including inductive, capacitive and optical sensors, machine vision cameras, IO‑Link modules, cables, and…
Serves B2B industrial automation customers, including manufacturers, machine builders, system integrators and intralogistics operators needing sensor, networking and machine vision products.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 2y
Location
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Computed from 3 filingsDesigns and manufactures motion and fluid control components and systems for industrial automation, including pneumatic actuators, valves, fittings, sensors and grippers. Supplies automation…
Serves B2B customers in industrial automation, transportation and life sciences, including manufacturers, OEMs, machine builders, engineering teams and procurement buyers.
Financial Health
StableStable · -2% CAGR over 2y
Location
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Computed from 5 filingsDesigns and manufactures marine navigation and control equipment, including compass repeaters, heading transmitters, rudder angle indicators and sensors, data distribution interfaces, and navigation…
Sells B2B and to the public sector, serving commercial shipping operators, workboat and leisure craft markets, plus defence agencies, navies, shipbuilders and prime contractors needing marine…
Financial Health
StableStable · -12% CAGR over 4y
Location
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Computed from 2 filingsManufactures pneumatic and electropneumatic components for industrial automation, including actuators, valves, air preparation units (FRL), fittings, grippers and electric cylinders. Provides product…
Serves UK and Ireland businesses in industrial automation, including machine builders and manufacturers in medical, pharmaceutical, biotechnological and battery production sectors.
Financial Health
WeakWeak · 4% CAGR over 1y
Location
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Computed from 5 filingsDesigns and delivers bespoke exhibition stands and brand activation environments for trade shows and live events, providing concept development, stand design, build and installation to support…
Serves B2B marketing and events teams at global brands, particularly in technology, healthcare, energy and defence sectors.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDevelops virtual and mixed reality software, including game prototypes, demos and vertical slice experiences. Provides R&D services for technology and games companies, creating interactive VR/MR…
Sells B2B to games and immersive technology companies, especially industry leaders needing demo and vertical slice development to prove new ideas with polished visuals and functionality.
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsProvides 3D scanning and photogrammetry services, producing high‑resolution digital models of people, costumes and objects for visual effects, games and media. Also develops and sells 3D scan assets…
Serves game developers, VFX and animation studios, and digital artists needing photogrammetry-based human character assets, scans, and reference material for entertainment and 3D production workflows.
Financial Health
StrongStrong · Hiring · 38% CAGR over 4y
Location
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Computed from 3 filingsManufactures and supplies industrial gearboxes, gearmotors and electric motors, including helical, worm and planetary gear units, servo gear reducers and drive systems, along with inverters and…
Serves B2B industrial customers in metal, mining, power generation, recycling and wastewater, construction, marine, food and beverage, sugar, plastics and rubber, chemical, and general industrial…
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsManufactures and supplies clamping and gripping equipment for machine tools, including drill chucks, lathe chucks, collet chucks, vises, live centres and tool clamping systems. Also develops…
Serves B2B industrial customers with machining and manufacturing needs, including automotive, aerospace, rail, defence, engineering, microtechnology, energy, and general industry and trade sectors.
Financial Health
StableStable · -70% CAGR over 4y
Location
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Computed from 3 filingsSupplies electronic interconnect components including terminal blocks, PCB‑to‑PCB connectors, pin headers, sockets, and electronic enclosures. Provides value‑added services such as custom wiring loom…
Sells B2B to OEMs, product designers, engineers and manufacturers needing electronic connectors, terminal blocks and enclosures, particularly in building automation, industrial control, electric…
Financial Health
StableStable · -5% CAGR over 2y
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Computed from 4 filingsManufactures and supplies toggle clamps, pneumatic clamps and holding devices, along with industrial automation components such as grippers, linear rails and toggle presses. Provides custom…
Sells to B2B engineering and industrial customers, including engineers, manufacturers and automation teams needing clamps, holding systems, feeding equipment and custom engineering support for…
Financial Health
StableStable · -13% CAGR over 3y
Location
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Computed from 5 filingsDesigns and develops mobile apps, websites, games, and augmented and virtual reality experiences. Provides UX/UI design, brand identity and creative direction, and builds digital platforms and…
Serves businesses and public-sector organisations in digital health, education technology, arts and entertainment, including NHS teams, healthcare providers, education platforms, music festivals,…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Designs and manufactures electronic interconnect products including RF and microwave connectors, circular and rectangular connectors, cable assemblies, Ethernet and USB connectors, and fibre‑optic…
Serves B2B engineering and procurement teams at aerospace, defense, space, 5G/IoT, test and measurement, and harsh-environment industrial manufacturers.
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Computed from 5 filingsDesigns and manufactures pneumatic controls, safety valves and fluid power components. Supplies engineered pneumatic systems for industrial, process, rail and energy applications, including equipment…
Serves B2B customers in process, rail, energy and industrial sectors, including organisations operating hazardous and non-hazardous environments that require certified pneumatic and fluid power…
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures point‑of‑sale and point‑of‑purchase retail displays for brands and retailers. Provides prototyping, plastic injection moulding, and metal, timber and acrylic fabrication,…
Serves major brands and retailers needing in-store point-of-sale and point-of-purchase display programmes, including marketing, merchandising and retail teams managing branded shop-in-shop, signage…
Financial Health
HealthyHealthy · -3% CAGR over 4y
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Computed from 4 filingsDesigns and manufactures industrial thermal management equipment, including engine heaters, immersion heaters, oil and battery heaters, and circulation heating systems. Products are used to maintain…
Serves B2B operators of power generation, energy storage, rail, marine, machinery, truck and bus assets, including data centers, hospitals, universities and other critical facilities with large…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 3y
Location
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Computed from 4 filingsOperates as a holding company for businesses that manufacture mechanical power transmission equipment, including mounted bearings, enclosed gearing, couplings, mechanical drives and conveyor…
Serves B2B industrial customers, including manufacturing facilities, agriculture, air handling, conveyor operations and other heavy-duty plants, targeting engineering, maintenance and operations…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
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Computed from 5 filingsSupplies timber and engineered wood components for staircase manufacturing, including sustainably sourced materials and joinery products. Works with staircase manufacturers, joiners and housebuilders…
Serves B2B customers in the timber staircase supply chain, including large staircase manufacturers, house builders, bespoke developers, staircase joiners and renovation craftsmen.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsSupplies electrical installation materials and equipment, including cable glands, junction boxes, switches, plugs and cable entry systems, as well as maritime lighting, reefer container sockets and…
Serves B2B customers including electrical wholesalers and installers, shipbuilders, maritime and offshore operators, industrial companies and transport engineering businesses requiring installation,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 4 filingsDevelops and supplies Internet of Things devices, software and connectivity solutions for building management and energy monitoring systems. Offers controllers, wireless sensors, gateways, routers…
Serves B2B customers in building management, automation and energy management, including BMS contractors, systems integrators, property and facilities managers, and technical teams.
Financial Health
StrongStrong · Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsManufactures modular green roof systems and components for extensive and intensive vegetated roofs, including drainage layers, planting systems, stormwater management solutions, rooftop farming and…
Serves architects, planners, contractors, developers and property owners on commercial, public-sector and residential building projects requiring rooftop greening, landscaping or stormwater…
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsDevelops virtual reality training applications and behavioural analytics tools for sports performance. Products simulate gameplay scenarios to measure decision‑making, reaction and movement, and…
Serves athletes and VR fitness users, sports clubs and elite teams, and medical teams responsible for injury assessment and return-to-play decisions, especially in football and performance sport.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
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Computed from 3 filingsDesigns, builds and operates modular high‑density data centres for AI and high‑performance computing. Provides co‑location hosting and deploys waterless facilities that capture and supply waste heat…
Serves B2B compute users needing AI and HPC colocation hosting, and heat-network partners such as district heating scheme operators, public-sector estates, housing and industrial sites seeking…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 2y
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Computed from 3 filingsSupplies resistance welding equipment and components, including pedestal spot and projection welders, weld controls, feeders, copper electrodes, ceramic weld pins, and tip‑dressing tools. Also…
Serves B2B manufacturers and industrial welding operations in the resistance welding sector across the UK and Europe, including buyers of spot, projection, nut and bolt welding equipment, components…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 2 filingsDevelops physics-based animation technology for video games and virtual worlds. Provides software that generates real-time character animation driven by physical simulation and environmental…
Targets game studios and developers building interactive games and virtual worlds, especially teams creating commercial titles that need real-time character interaction and physics-based animation…
Financial Health
StableStable · Hiring · 40% CAGR over 1y
Location
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Computed from 5 filingsDesigns and manufactures transit and protective cases for transporting and storing equipment, including custom-built flight and road cases used to protect technical, industrial, or specialist…
Financial Health
StableStable · 0% CAGR over 4y
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Designs, manufactures and installs mezzanine flooring systems for warehouses, retail spaces and offices. Provides steel fabrication services including staircases, handrails, metal gates and…
Serves UK businesses, including warehouses, retail shops, shopping centres and offices, requiring mezzanine, staircase, handrail and steel fabrication projects.
Financial Health
N/AN/A
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Manufactures and supplies ball and roller bearings, linear motion components, and related precision machine parts. Products include deep groove and angular contact ball bearings, roller bearings,…
Serves B2B customers across Europe, including automotive OEMs and aftermarket distributors, equipment manufacturers, and industrial operators in agriculture, cement, food and beverage, mining, rail,…
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Computed from 4 filingsManufactures hinge systems and door hardware for timber, glass, PVCu, steel and aluminium doors. Products include concealed and heavy‑duty hinges, solid brass hinges, self‑closing hinge systems and…
Serves B2B customers including architects, architectural hardware specifiers, door manufacturers and building contractors working on residential, entrance and heavy-duty door projects.
Financial Health
StableStable · -2% CAGR over 4y
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Computed from 5 filingsDesigns and manufactures hot runner systems, temperature controllers, valve gate systems, and auxiliary injection and co‑injection equipment for plastic injection molding. Also provides spare parts,…
Serves B2B plastics processors, injection moulders and mold makers globally, including manufacturers in automotive/EV, medical, packaging, caps and closures, personal care, consumer goods,…
Financial Health
StableStable · 2% CAGR over 4y
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Computed from 4 filingsManufactures press drive systems, pneumohydraulic cylinders, servo presses and joining equipment for industrial assembly. Products support processes such as sheet‑metal clinching, riveting, element…
Sells to industrial manufacturers and assembly operations in automotive, appliance, medical, aerospace and electronics sectors, especially businesses producing or joining metal components.
Financial Health
StableStable · Hiring · 5% CAGR over 3y
Location
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Computed from 5 filingsProduces photorealistic CGI and 3D animations for product visualisation, including technical explainer videos, images and marketing content. Also provides digital marketing support, campaign…
Serves B2B marketing and product teams at manufacturers and technical product companies with complex products, including engineering, industrial, rail, construction and life sciences clients.
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsManufactures and supplies cable sealing and protection products for utility and telecommunications infrastructure, including duct seals, fibre optic seals, heat and cold shrink components, cable…
Sells to B2B infrastructure customers, including utilities, network operators, telecoms providers, energy, transport, water and data centre organisations managing underground cable, fibre optic and…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides precision engineering and steel fabrication services, including CNC machining, sheet metal forming and welding. Designs, manufactures and installs mechanical, hydraulic, pneumatic and…
Serves B2B manufacturing, processing and industrial organisations across the UK and worldwide, particularly plant operators, facilities teams and engineering/project managers responsible for…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
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Computed from 5 filingsDevelops reliability, safety and availability analysis software used in engineering and asset management. Products support fault tree analysis, FMECA, reliability prediction, lifecycle cost…
Serves B2B engineering consultancies and multinational corporations needing reliability, functional safety, availability and security analysis, including teams working to automotive, aerospace and…
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HealthyHealthy · Hiring · 5% CAGR over 4y
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How Unity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Unity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Widgets
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Frequently asked questions
How many UK B2B companies use Unity?
What share of UK B2B companies run Unity?
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What size B2B companies use Unity in the UK?
What do Unity-running B2B companies also run?
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