Widgets Used by UK B2B Companies: Market Share (2026)
Detected Widgets coverage spans 4,909 of 112,345 trading UK B2B companies; Elfsight is the largest system at 27.1%.
Among 112,345 trading UK B2B companies, 4,909 have a detectable Widgets system. Sixteen systems appear, with Elfsight at 27.1% (1,328 companies), Embedly at 23.3% (1,145) and POWR at 23.0% (1,129).
Read more
Small-company usage sets most of the market shape. Elfsight leads Under 10 employees with 28.5% of 2,942 companies and 10–50 employees with 25.0% of 1,741 companies, while Yoshki leads Over 50 employees with 28.3% of 226 companies.
The next tier is narrower: Yoshki has 13.4% (656 companies), followed by EmbedPlus at 3.9% (189), Common Ninja at 3.8% (186), Buttonizer at 2.2% (109) and Purple Bear at 2.1% (105). A long tail of eight further systems covers 309 companies.
4,909
B2B with detected Widgets
Of 112,345 UK B2B
4.4%
Detection rate
2026
16
Systems detected
In this category
27.1%
Leader share
Elfsight
UK B2B Widgets market share
Share of the 4,909 UK B2B with a detectable system. As of June 2026.
Widgets compared
| System | UK B2B | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Elfsight | 1,328 | 27.1% | 7 | 19.3% | Small firms, 27.1% share |
| Embedly | 1,145 | 23.3% | 7 | 31.1% | Small firms, 23.3% share |
| POWR | 1,129 | 23% | 8 | 19.3% | Small firms, 23.0% share |
| Yoshki | 656 | 13.4% | 11 | 26.2% | Larger firms, 13.4% share |
| EmbedPlus | 189 | 3.9% | 6 | 16.4% | Small firms, 3.9% share |
| Common Ninja | 186 | 3.8% | 7 | 26.9% | Small firms, 3.8% share |
| Buttonizer | 109 | 2.2% | 7 | 21.1% | Small firms, 2.2% share |
| Purple Bear | 105 | 2.1% | 7 | 21% | Small firms, 2.1% share |
| WordPress Popular Posts | 71 | 1.4% | 5 | 25.4% | Very small firms, 1.4% share |
| Sketchfab | 67 | 1.4% | 5 | 14.9% | Very small firms, 1.4% share |
| TradingView | 60 | 1.2% | 4 | 40% | Micro firms, 1.2% share |
| EmbedPress | 60 | 1.2% | 6 | 23.3% | Small firms, 1.2% share |
| CALCONIC | 40 | 0.8% | — | — | View these companies in Firmbase → |
| Widgetic | 27 | 0.6% | — | — | View these companies in Firmbase → |
| Unity | 10 | 0.2% | — | — | View these companies in Firmbase → |
| WeatherWidget.io | 8 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Widgets system shifts with company size: among UK B2B with under 10 employees, Elfsight leads at 28.5% of the 2,942 with a detectable system; among UK B2B with 10–50 employees, Elfsight leads at 25% of the 1,741 with a detectable system; and among UK B2B with over 50 employees, Yoshki leads at 28.3% of the 226 with a detectable system.
Under 10 employees
28.5% of band
2,942 companies sit in this band, where Elfsight has the largest share at 28.5%. Across profiled systems, median headcounts cluster around 4 to 8, so much of the competition fits small-company websites.
10–50 employees
25% of band
1,741 companies sit in this band, and Elfsight leads with 25.0%. Yoshki’s median headcount of 11 gives it a more upmarket skew than the small-company systems, but the main competition remains among products with median headcounts of 7 to 8.
Over 50 employees
28.3% of band
226 companies sit in this band, making it the smallest of the three employee groups. Yoshki leads with 28.3%, which fits its median headcount of 11, the highest among the profiled systems.
How Widgets usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK B2B by Widgets
Related directories
Frequently asked questions
What is the most-used Widgets among UK B2B companies?
How many UK B2B companies have a detectable Widgets?
What is a Widgets?
How is Widgets usage detected?
Which has more UK B2B companies, Elfsight or Embedly?
What is the best Widgets for UK B2B companies?
Search 4,909 UK companies by the widgets technology they run.
Find the right decision-makers, see verified company data, and export your list in seconds.