B2B Companies Using WordPress Popular Posts in the UK: 71 Active Firms (2026)
B2B companies using content-engagement plugins publish business-facing websites with traffic-driven article and insight pages in the UK.
For business-facing suppliers, this kind of content-engagement plugin sits between publishing, demand generation and on-site navigation: it ranks articles, insight pages and resources so repeat visitors see material that is already attracting attention. Adoption usually signals a company with a public education channel rather than a brochure site, often managed by a small marketing or commercial team with enough traffic to care about internal content discovery. The fit skews towards service-led and knowledge-led businesses selling to other organisations, where a modest plugin budget can support credibility-building before a buyer speaks to sales.
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UK adoption is a small, specialised slice of the business-facing web stack: 71 companies are actively trading in this cohort, and reported headcount across them totals 1,181. Within the widgets category used by this sector, the plugin sits ninth at 1.4%, behind broader embed and widget suites rather than another article-ranking tool. Registered-location skew is fairly southern: London accounts for 25.4% of the cohort, the South East 22.5% and the North West 15.5%, followed by the South West and Yorkshire and The Humber at 7.0% each.
Regulation follows the underlying activity rather than the website plugin. A professional-services firm, telecoms supplier, financial-services support business or processor of client information will face different obligations, but the marketing layer still carries familiar UK rules. The ICO treats PECR as covering direct marketing by live or automated calls, electronic mail and fax. Its guidance says the electronic-mail rule does not apply to “corporate subscribers”, so business-to-business email or text campaigns to corporate bodies do not need PECR consent; senders must still identify themselves, provide a valid opt-out route and handle business-contact personal data under UK GDPR. Live business calling also requires CTPS and TPS screening.
Adoption appears likely to remain attached to firms that treat articles and resources as part of a sales journey rather than as corporate housekeeping. The pattern tends to favour lean teams that want content ranking inside an existing publishing stack, not a full personalisation programme. Over time, bundling pressure from page builders, analytics tools and hosting platforms may make standalone engagement plugins less visible, especially where marketers prefer fewer moving parts. Retention should be better among knowledge-led suppliers with recurring publishing habits, because the plugin answers a practical editorial question: which material should a business visitor see next.
Adoption by company size
Adoption of WordPress Popular Posts varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run WordPress Popular Posts (53 detected). 0% of the 31,788 companies with 10–50 employees run WordPress Popular Posts (13 detected). 0.1% of the 3,773 companies with over 50 employees run WordPress Popular Posts (5 detected).
71
Active firms
2026
1.4%
Of detected Widgets share
UK B2B
5
Median headcount
Filed accounts
237
Verified contacts
Across this cohort
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Key facts
About 15% of the trading cohort reports turnover above £5M (11 of 71 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Among B2B companies with a detectable widget system, this content-engagement plugin accounts for 1.4% (71) of 4,909 detected company sites, behind larger widget systems at 27.1% (1,328), 23.3% (1,145) and 23.0% (1,129).
Registered addresses skew towards London 25.4% (18), the South East 22.5% (16) and the North West 15.5% (11).
Search-optimisation plugins, tag-management tooling and web-security infrastructure are also detected at 64.8% (46), 57.7% (41) and 54.9% (39), suggesting a managed publishing stack rather than a bare brochure site.
Legal services and IT services/managed services each account for 14.1% (10) of the cohort, followed by media and publishing at 12.7% (9).
ICO guidance puts B2B marketing under PECR for direct marketing by live or automated calls, electronic mail and fax, with UK GDPR still applying where personal data is processed.
Widgets market share among UK B2B
Share of the 4,909 UK B2B with a detectable system. As of June 2026.
What else do WordPress Popular Posts-running B2B run?
Share of the 71 WordPress Popular Posts-running UK companies where each technology was also detected. As of June 2026.
Where WordPress Popular Posts B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£630K
Median UK turnover
15.5%
Above £5M turnover
5
Incorporated since 2022
237 verified decision-maker contacts
across these 71 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using WordPress Popular Posts
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides software for capturing, archiving, and supervising electronic communications across channels such as voice, messaging, and social platforms. Offers compliance archiving, surveillance,…
Serves regulated enterprises and public sector organisations, including financial services, legal, life sciences, insurance, energy, government and corporate teams with communications compliance…
Financial Health
HealthyHealthy · -55% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online news publication covering the retail industry, providing daily news, analysis, interviews, and commentary on retailers, ecommerce, supply chains, marketing, and consumer trends,…
Serves retail industry professionals, executives and suppliers across sectors such as fashion, grocery, ecommerce, marketing, supply chain and property, as well as advertisers targeting retail…
Financial Health
StableStable · Hiring · 39% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsDevelops logistics software for route planning, fleet routing and delivery management. Provides tools for route optimization, truck route planning, real-time transport visibility, navigation and…
Serves B2B logistics and transport organisations, including logistics executives, transport managers, planners and dispatch teams managing truck routing, delivery operations and transport visibility.
Financial Health
StableStable · Hiring · 11% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsProvides managed IT services and cybersecurity for businesses, including network monitoring, help desk support, cloud services, Microsoft 365, backup and disaster recovery, penetration testing,…
Serves UK SMEs and regulated organisations, particularly financial services, legal, recruitment and management firms, from local businesses to nationally regulated companies with compliance needs.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsPublishes an online magazine and media platform providing news, analysis, interviews and podcasts for financial advisers and investment professionals, covering topics such as investments, tax…
Targets UK financial and investment professionals, especially independent financial advisers, planners, wealth managers, mortgage and protection advisers, plus partner firms seeking to reach the…
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides B2B marketing services for technology companies, including inbound and outbound marketing campaigns, digital marketing, content creation, website design and development, and support for…
Serves B2B technology companies, targeting marketing leaders, demand generation, field marketing and partner/alliance teams that need agency support for campaigns across UK and EMEA markets.
Financial Health
StrongStrong · Hiring · 12% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed cloud infrastructure and hosting services, including public and private cloud, object storage, backup, disaster recovery, cybersecurity monitoring, and network connectivity, helping…
Serves IT, security and infrastructure teams in businesses and public sector organisations, with industry focus on education, financial services, government and healthcare, plus technology partners.
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 5 filingsDevelops an AI‑driven platform that enables managed service providers and security consultancies to deliver virtual CISO services. The software automates security posture assessments, risk…
Serves B2B cybersecurity service providers, including MSPs, MSSPs and vCISO consultancies, that deliver security, compliance and risk services to multiple client organisations.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides software consulting and development services focused on Microsoft technologies, including Microsoft 365, SharePoint, Teams and Power Platform. Delivers application development, data…
Sells to organisations using Microsoft technologies, including businesses across varied industries, for software consulting, staff augmentation, and digital projects. Targets teams adopting Microsoft…
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides influencer intelligence and discovery services, analysing social media creators, trends and campaigns. Offers data-driven reports, strategy insights and AI-powered tools used by brands,…
Serves B2B customers including brands, creative and media agencies, media companies and higher education marketing teams planning influencer and creator-led campaigns.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides cyber security services including consultancy, security operations monitoring, SIEM platforms, threat intelligence, protective services, and incident management and response to help…
Sells to governments, critical national infrastructure operators, large organisations and SMEs needing cyber security support. Serves a B2B and public-sector market, with emphasis on organisations…
Financial Health
WeakWeak · Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsProvides consulting and assessment services for data centre infrastructure, including design, construction and operations reviews, Tier certification and gap analysis, energy and sustainability…
Serves data center owners, operators and enterprise IT infrastructure teams worldwide, including organisations building new facilities or managing existing business-critical data centre environments.
Financial Health
StableStable · -63% CAGR over 4y
Location
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Computed from 5 filingsPublishes an online trade news platform covering the global music industry, providing news reporting, analysis, interviews, data features, newsletters, podcasts and job listings for music business…
Serves professionals and companies across the global music industry, including labels, publishers, managers, agents, promoters, streaming services, investors and jobseekers.
Financial Health
DistressedDistressed · -70% CAGR over 4y
Location
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Computed from 3 filingsDevelops and supplies cloud-based EPOS and restaurant management software for hospitality operators. Systems include ordering, tableside and QR ordering, delivery integration, inventory, kitchen…
Serves B2B hospitality operators, including restaurants, pubs, bars and multi-site foodservice brands, with customers ranging from independent venues to larger UK and international chains.
Financial Health
DistressedDistressed · -2% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides cloud-based software for uploading, storing, managing, transforming and delivering images and videos. Offers APIs, digital asset management tools and workflow automation to optimize media,…
Sells to developers, product and engineering teams, marketers, IT and CX teams at enterprise and high-growth companies, especially in e-commerce, media and entertainment, retail, and travel and…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Publishes The TRADE, an online and print financial media platform covering institutional trading and capital markets. Provides news, analysis, interviews, podcasts, data features, and industry events…
Serves institutional capital markets professionals, including buy-side and sell-side trading desks, asset managers, trading venues, technology providers, and post-trade and regulatory specialists.
Financial Health
N/AN/A
Location
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Computed from 2 filingsProvides cyber security services including consultancy, resilience audits, secure system design, penetration testing, OT/IoT security reviews, and cyber risk management. Operates security operations…
Serves public sector bodies and businesses in defence, critical national infrastructure, energy, utilities, financial and professional services, IT, manufacturing, retail, consumer and transport…
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsPublishes online news, analysis, and multimedia covering institutional trading and capital markets, including equities, fixed income, FX, derivatives, and digital assets. Produces articles,…
Targets buy-side and sell-side trading professionals, asset managers, investment banks, trading venues, technology providers and post-trade firms in institutional capital markets.
Financial Health
HealthyHealthy · -3% CAGR over 2y
Location
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Computed from 5 filingsProvides contact centre and marketing support services for automotive and other sectors, including inbound and outbound call handling, sales and aftersales campaigns, website design and hosting,…
Serves B2B customers, mainly UK automotive businesses of all sizes, plus organisations in financial services and the public sector that need customer contact, digital marketing, CRM, training or…
Financial Health
StableStable · Hiring · 23% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides dental practice management software used by dental clinics to manage appointments, patient records, billing, and administrative tasks, and offers technical support resources and…
Serves B2B dental practices, including practice owners and administrative teams, with emphasis on existing Easy Dental users planning migration to Dentrix.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsProvides barristers specialising in commercial law, offering advocacy and legal advice in litigation, arbitration and alternative dispute resolution. Practice areas include banking and finance, civil…
Serves instructing solicitors, law firms, corporates, insurers, financial institutions, construction and energy businesses, and other organisations involved in complex UK and international commercial…
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 3 filingsDevelops software systems and digital platforms for insurance companies. Provides policy administration, claims processing, reporting, billing, fraud detection and migration tools, including…
Serves B2B insurance organisations, including life, health, property and casualty insurers, private health insurers, pension providers and insurance groups seeking enterprise software and digital…
Financial Health
WeakWeak · -1% CAGR over 2y
Location
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Computed from 3 filingsProvides barristers offering legal advice and courtroom advocacy in commercial and chancery disputes, including trusts and estate litigation, civil fraud and asset recovery, commercial litigation,…
Serves solicitors, law firms, professional clients and direct-access individuals involved in commercial, chancery and private wealth disputes, including financial services, offshore, aviation,…
Financial Health
WeakWeak · -35% CAGR over 2y
Location
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Computed from 5 filingsProvides pharmaceutical industry training courses and consultancy covering good manufacturing practice (GMP), good distribution practice (GDP), qualified person (QP) certification, auditing, data…
Serves pharmaceutical companies and professionals needing GMP, GDP, QP, RP, GCP, sterile products and quality systems training, including global pharma clients seeking public, online or in-house…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services to businesses and private individuals, including advice on real estate, corporate and finance matters, employment, intellectual property, insolvency, and commercial disputes,…
Serves businesses, property investors and developers, occupiers, high-net-worth private clients, families, landed estates, and sector clients in real estate, construction, hospitality, technology,…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides consultancy on procurement and management of complex strategic supplier relationships, including outsourcing, shared services, IT and infrastructure contracts. Services include requirements…
Serves public sector bodies, charities and larger private-sector organisations managing complex strategic supplier relationships, including government, NHS, education, housing, emergency services,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsPublishes an online magazine and media platform covering enterprise resource planning and enterprise technology. Produces articles, interviews, webinars, podcasts, and reports, and hosts events,…
Serves a B2B audience of CXOs, executive leaders and ERP/enterprise technology decision-makers across multiple industries, alongside ERP vendors and partners seeking to reach that market.
Financial Health
StableStable · Hiring · 57% CAGR over 4y
Location
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Computed from 5 filingsProvides IT services including digital transformation, enterprise software development, cloud and ERP implementation, and managed cybersecurity services. Develops e‑governance platforms, web and…
Targets mid-sized and large enterprises, public-sector agencies and government departments with complex IT, security, ERP, cloud and e-governance requirements, including G2C, G2B and G2G service…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides online video recruitment software enabling one‑way and live video interviews, candidate self‑scheduling, video introductions, and evaluation tools to screen applicants, collaborate with…
Serves in-house recruitment teams, hiring managers and recruitment agencies handling high-volume hiring, including public-sector and enterprise employers with structured screening needs.
Financial Health
WeakWeak · -21% CAGR over 4y
Location
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Provides finance transformation and performance management consulting, implementing and supporting platforms such as Workday Adaptive Planning, IBM Planning Analytics and BlackLine. Services include…
Sells B2B to finance leaders and Office of Finance teams at companies large and small across industries, especially those using or adopting Workday Adaptive Planning, IBM Planning Analytics or…
Financial Health
N/AN/A
Location
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Develops embedded software and platforms including HTML5 browsers and rendering engines for TVs and automotive systems, IoT gateways, multiscreen media sharing and connected car content platforms,…
Serves B2B customers including automotive OEMs and infotainment suppliers, consumer electronics and connected-device manufacturers, broadcasters/TV platform operators, telecom/network equipment…
Financial Health
N/AN/A
Location
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Computed from 5 filingsPublishes BEST Magazine and operates an online platform providing news, technical articles, industry analysis and event listings focused on battery technology, energy storage systems and related…
Serves professionals and businesses in the battery and energy storage industry, including manufacturers, suppliers, researchers, and technical or commercial decision-makers.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDevelops medical technology for assessment and monitoring of ADHD, including computerised tests such as QbTest and QbCheck that measure attention, impulsivity and activity levels for clinicians in…
Sells to B2B healthcare and education providers involved in ADHD assessment and management, including primary care, specialist and virtual care clinicians, private sector providers, researchers, and…
Financial Health
StableStable · -58% CAGR over 4y
Location
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Computed from 5 filingsProvides employment background screening and identity verification services, including criminal record checks, drug and alcohol testing, fingerprinting, social media screening, and employment or…
Serves businesses and organisations hiring workers, including small, mid-market, enterprise and global employers across business services, education, financial services, healthcare, hospitality,…
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
Location
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Computed from 2 filingsProvides business process outsourcing services including contact centre customer support, accounts receivable and debt collection, sales acquisition, data processing, quality assurance, and business…
Serves B2B organizations worldwide, including companies with customer service, sales, accounts receivable, quality assurance, data and e-commerce operations that need outsourced contact centre and…
Financial Health
StrongStrong · Profitable · -34% CAGR over 1y
Location
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Computed from 5 filingsProvides management consulting and analytical tools for the biopharmaceutical sector, including market research, competitive intelligence, market access and pricing strategy, and product lifecycle…
Serves biopharma and life sciences companies, particularly clinical, commercial, market access, pricing, reimbursement, competitive intelligence and brand strategy teams managing assets globally.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides web design and development, including CMS and e‑commerce websites using platforms such as WordPress, WooCommerce and Magento. Delivers digital marketing services including SEO, PPC, social…
Sells to businesses, from small local firms to larger companies, needing web design, eCommerce and digital marketing support. Also serves eCommerce apparel businesses and newspaper delivery…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 2 filingsProvides insurance and reinsurance broking services and risk advisory for complex and specialty risks. Arranges treaty and facultative reinsurance, binding authorities and structured solutions, and…
Serves insurers, reinsurers, brokers and corporate risk managers handling complex specialty risks, including property, marine, aviation, construction, energy, agriculture and parametric exposures,…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 1y
Location
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Computed from 5 filingsPublishes Japanese‑language economic and business news covering Europe, the Middle East and Africa. Operates subscription news sites with industry analysis, legal and economic updates, and automotive…
Sells to Japanese executives at globally active Japanese companies, offering subscription news and events focused on Europe, Russia, the Middle East and Africa, including automotive and high-tech…
Financial Health
HealthyHealthy · -4% CAGR over 5y
Location
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Computed from 5 filingsSupplies and services packaging and processing machinery, including flow wrapping, shrink wrapping, tray sealing, thermoforming and vertical form‑fill‑seal systems. Also provides cartoning,…
Sells to businesses needing packaging and processing equipment, especially food and drink producers in sectors such as meat, poultry, fish and seafood, bakery, cheese, fruit and veg, and ready meals,…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides leadership development and executive education services for businesses. Designs and delivers customised programmes, workshops and advisory support to improve senior leadership capability,…
Serves businesses seeking leadership development, especially senior leadership teams and corporate decision-makers investing in executive education, team performance and strategy delivery.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides IT support and managed services including cybersecurity, cloud solutions, data backup and recovery, telecoms, CCTV systems, and business continuity. Also supplies IT hardware, repairs, print…
Serves businesses and schools across Lancashire needing outsourced IT, security and telecoms support, plus local consumers and homeowners using its retail shop, repairs and CCTV services.
Financial Health
StableStable · -3% CAGR over 5y
Location
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Computed from 5 filingsProvides accountancy, audit and tax advisory services for businesses and individuals. Offers cloud accounting, bookkeeping, self‑assessment and corporation tax support, R&D tax credit claims, capital…
Serves small and medium-sized businesses, start-ups, local shops and larger enterprises needing accountancy, audit, tax and business advisory support, plus individuals requiring personal tax services.
Financial Health
WeakWeak · Hiring · 14% CAGR over 5y
Location
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Computed from 5 filingsProvides legal services to businesses, entrepreneurs, and private individuals. Advises on private wealth, real estate, financial services, private equity, and commercial matters, including support…
Serves UK and international businesses, entrepreneurs, senior professionals, in-house legal teams, wealthy individuals and families, plus clients in financial services, private equity, private wealth…
Financial Health
DistressedDistressed · -70% CAGR over 4y
Location
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Computed from 3 filingsProvides recruitment and workforce solutions for the nuclear energy and regulated industries, supplying technical professionals, engineers and skilled trades. Offers staffing, managed service…
Serves UK civil nuclear new-build operators, major energy contractors, and renewable or low-carbon project owners in highly regulated environments needing technical, professional and skilled trade…
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
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Designs and manufactures radiation detection hardware and software based on cadmium zinc telluride (CZT) and scintillation detectors. Supplies handheld and fixed detectors, probes and imaging modules…
Serves B2B and public-sector buyers in medical imaging, civil nuclear, security and defence, homeland security, industrial imaging, hospitals, research, emergency services, border control and…
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Computed from 3 filingsProvides recruitment, staffing and workforce planning services for the nuclear and energy sectors, supplying technical professionals, skilled trades, inspection and NDT personnel, and project…
Serves civil nuclear new build operators and contractors, plus other highly regulated energy, renewable and low-carbon projects needing technical, construction, inspection and project personnel…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsPublishes an online trade publication covering the global music industry, providing news reporting, analysis, interviews, industry data, newsletters, podcasts and job listings for professionals in…
Targets professionals and organisations across the global music industry, including record labels, publishers, managers, artists, streaming platforms, rights companies, investors and executives.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
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Computed from 5 filingsPublishes an online media platform covering the global music industry, providing news articles, analysis, interviews, industry data, podcasts, newsletters, and job listings related to record labels,…
Serves music industry professionals and businesses worldwide, including record labels, publishers, managers, streaming platforms, investors, executives, and jobseekers.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Develops and manufactures radiation detection hardware and software using cadmium zinc telluride (CZT) and scintillation technologies. Supplies handheld detectors, spectrometers, probes and imaging…
Sells primarily to B2B and public sector buyers worldwide, including OEM medical imaging manufacturers, civil nuclear operators, security and defence organisations, government bodies, border control,…
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How WordPress Popular Posts usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2B by Widgets
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Frequently asked questions
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