B2C Companies Using Autoptimize in the UK: 318 Active Firms (2026)
UK B2C firms running website optimisation tooling improve page speed and customer-facing journeys across ecommerce and lead-generation sites.
For consumer-facing operators, this class of performance tooling usually sits between the content-management layer and the marketing stack. Its job is practical: reduce page weight, control front-end scripts and preserve usable journeys for visitors arriving from search, paid media or email. Adoption tends to signal a direct-channel business with some internal marketing, ecommerce or web ownership, rather than a brochure site maintained only as an afterthought. Budgets are often held by growth, ecommerce, operations or agency-managed teams, and the commercial case is measured through faster journeys, fewer abandoned sessions and cleaner lead capture.
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The UK adoption cohort contains 318 actively trading consumer-facing firms running this optimisation tool. Within the performance-tool category for the same sector, it sits third, with a 17.5% share among 1,815 deployments; the higher-ranked systems account for 28.9% and 27.8% respectively. Registration skews toward London (16.4%), the South East (14.8%) and the North West (12.6%), followed by the South West (10.4%) and East of England (9.7%). Among firms reporting staff numbers, headcount totals 2,498 people, which points to a user base weighted toward small operators with some scaled consumer businesses mixed in.
Performance tooling sits close to several operational risk points: consent banners, analytics tags, form handling and browser-side security checks. For consumer sites, procurement is usually less about enterprise vendor selection and more about whether the stack can be maintained without slowing campaign changes or breaking checkout, booking and enquiry flows. Privacy work still matters because optimisation settings can alter how scripts load and how tracking code fires. Web teams therefore need clear ownership across marketing, development and any external agency, especially where lead capture or subscription journeys are tied to advertising spend.
Adoption appears likely to remain pragmatic rather than strategic. Many users look like consumer businesses that need acceptable page speed on content-managed sites, but may not have the budget or appetite for a full rebuild. That favours lightweight optimisation layers, agency-managed configuration and periodic clean-up of tags, forms and templates. Over time, the more demanding users may consolidate performance, measurement and consent work inside a narrower web-operations workflow. Smaller operators, by contrast, tend to keep the tool if it reduces visible friction without forcing changes to the wider site stack.
Adoption by company size
Adoption of Autoptimize varies by company size across the trading UK B2C companies in this cohort. 0.4% of the 54,825 companies with under 10 employees run Autoptimize (202 detected). 0.4% of the 26,843 companies with 10–50 employees run Autoptimize (107 detected). 0.3% of the 3,060 companies with over 50 employees run Autoptimize (10 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
318
Active firms
2026
17.5%
Of detected Performance share
UK B2C
7
Median headcount
Filed accounts
601
Verified contacts
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Key facts
About 1% of the trading cohort reports turnover above £5M (6 of 318 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (23 firms), so a sizeable share is in its first few filing cycles.
This performance tool ranks third by detected share among B2C firms, at 17.5% (318) of 1,815 companies with a detectable system.
The two larger detected performance-tool cohorts account for 28.9% (524) and 27.8% (504), so this cohort sits in the middle of the category rather than at the head of it.
Every company in the cohort also runs a content-management platform, while 67.9% (216) also run analytics tooling and 60.7% (193) run bot-check tooling.
Registered offices are most concentrated in London 16.4% (52), the South East 14.8% (47), and the North West 12.6% (40).
Field Services & Trades is the largest overlapping tag at 41.8% (133), ahead of Automotive Retail 14.5% (46) and Travel & Hospitality 11.6% (37).
WordPress plugins market share among UK B2C
Share of the 1,815 UK B2C with a detectable system. As of June 2026.
What else do Autoptimize-running B2C run?
Share of the 318 Autoptimize-running UK companies where each technology was also detected. As of June 2026.
Where Autoptimize B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£547.8K
Median UK turnover
1.9%
Above £5M turnover
23
Incorporated since 2022
601 verified decision-maker contacts
across these 318 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Autoptimize
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online retail store selling electronic cigarette products, including e‑liquids, vape kits, pod systems, disposable vape alternatives, nicotine pouches, and related accessories, alongside…
Sells primarily to UK adult consumers who vape or are switching from smoking, including beginners seeking quit-smoking support and existing vapers buying ongoing supplies online, by subscription or…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 3 filingsProvides retail and online travel agency services, selling package holidays, flights, cruises, hotels and escorted tours. Offers tailor-made travel planning and booking for international leisure…
Sells to leisure travellers and holidaymakers, primarily consumers seeking package holidays, cruises, flights and hotels. Targets adults, families, solo travellers and higher-end travellers booking…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling electronic cigarettes, vape kits, disposable vapes, pods and e‑liquids. Offers nicotine salts, shortfill e‑liquids and refill pods from brands such as Aspire,…
Sells to adult UK consumers shopping online for vape products, including users of vape kits, e-liquids, nic salts, pods and disposable alternatives from mainstream vaping brands.
Financial Health
StableStable · -13% CAGR over 4y
Location
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Computed from 5 filingsProvides specialist insurance products including mobility scooter and wheelchair cover, carers and domiciliary care insurance, home employment insurance, storage insurance, and buildings and contents…
Serves mobility scooter, wheelchair and powered wheelchair users; self-employed and direct-payments carers; storage unit and container users, students, homeowners and landlords seeking insurance.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsProvides doorstep delivery of milk and dairy products to homes and offices, including fresh and organic milk, plant‑based milk alternatives, cheese and cream, along with grocery items such as tea,…
Serves households and office customers across London needing regular doorstep delivery of milk, dairy products and basic grocery supplies.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 4 filingsOperates an online booking service for carp fishing holidays, listing and reserving places at fishing lakes in France. Provides venue information, accommodation options, and trip packages for anglers.
Serves recreational carp anglers, fishing groups and families, mainly UK-based but also international, seeking French carp fishing holiday venues with options for accommodation, larger carp,…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 3y
Location
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Computed from 3 filingsOperates a safari and adventure park featuring drive‑through and walk‑through animal exhibits with over 300 animals. Provides wildlife displays, animal encounters, school visits, playground rides,…
Serves families and visitors seeking days out with children in Scotland, plus schools booking educational trips, group organisers, birthday party customers and businesses arranging corporate tickets,…
Financial Health
StableStable · Profitable · 2% CAGR over 2y
Location
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Computed from 5 filingsRetailer of electrical goods and household appliances, including cookers, ovens, hobs, refrigeration units, dishwashers, washing machines, tumble dryers, vacuum cleaners, small kitchen appliances,…
Serves household consumers and showroom shoppers buying domestic electrical appliances, TVs, audio and lighting, including local customers using delivery services.
Financial Health
StableStable · -7% CAGR over 4y
Location
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Computed from 4 filingsProvides online secondary education for students aged 10–20, delivering daily teacher‑led lessons in English alongside mentoring and coaching. Prepares students for qualifications such as IGCSEs and…
Serves families and students aged 10–20 seeking English-language online secondary education, mentoring and internationally recognised qualifications, particularly those in CET-compatible time zones…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides online training, continuing professional development (CPD) courses, study resources, and podcasts for counsellors and counselling students. Offers learning materials on therapy skills,…
Serves qualified counsellors, counselling trainees and students, including practitioners needing CPD and support with online, telephone and inclusive therapy practice.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 2 filingsDesigns and sells electronic hand tools using sensor technology, including stud finders, metal detectors, water leak detectors, electrical wire locators, drill guides and levels for home improvement,…
Sells to DIY homeowners and professional tradespeople, with routes for direct consumers plus suppliers and distributors serving construction, electrical, plumbing and home-improvement markets.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides on-demand laundry, dry cleaning and ironing services with online booking, collecting garments from customers and returning cleaned items via scheduled pickup and delivery, including…
Targets B2C customers with busy diaries, including professionals, families, parents, pet owners and people who find launderette visits difficult.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of organic vegetable, herb, and flower seeds for home gardeners and small-scale growers. Offers a wide range of heritage, heirloom, and modern seed varieties, plus seed collections,…
Sells to UK home gardeners, allotment holders and small-scale growers seeking organic vegetable, herb and flower seeds, plus learners interested in seed-saving.
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
Location
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Computed from 5 filingsDevelops and distributes multimedia software for editing, converting and creating video and audio files. Products include video editing tools, video and audio converters, a media player, and image…
Sells primarily to individual consumers, hobbyist editors and content creators who work with video, audio and image files, with possible use by freelancers or small businesses needing desktop…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides pre-booked private hire and minicab services, specialising in airport transfers to and from major UK airports. Offers passenger pickups and drop-offs, meet-and-greet services, and transport…
Serves individual and corporate travellers using London airports, hotels, train stations and cruise ports, including international visitors and account customers travelling across London and the UK.
Financial Health
HealthyHealthy · -20% CAGR over 4y
Location
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Computed from 5 filingsProvides private tutoring services for school and university students across subjects including GCSE, A‑level, IB and degree courses. Also offers support for academic writing, dissertations, and…
Serves students and parents seeking private academic support across GCSE, IGCSE, A-level, IB, university courses, dissertations, admissions tests and professional qualifications, including Oxbridge,…
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
Location
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Computed from 5 filingsProvides diamond valuation and purchasing services for individuals selling second-hand diamonds and diamond jewellery. Accepts loose stones and items such as rings or earrings, offering in-person or…
Serves UK consumers looking to sell second-hand diamonds, engagement rings, loose stones and diamond jewellery, including those seeking online or postal valuation and payment options.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 4 filingsSpecialist travel agency arranging holidays to St Lucia. Curates and books stays in hotels, resorts, and private villas, and assists with flights, transfers, and travel planning, offering tailored…
Serves UK consumers planning St Lucia holidays, including couples, families, wedding and honeymoon travellers, and luxury holidaymakers seeking hotels, boutique stays or villas in the Caribbean.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
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Computed from 3 filingsDesigns, manufactures and supplies oak‑framed buildings and timber products for homes and gardens, including garages, outbuildings, garden rooms and structures, as well as decking, cladding,…
Serves homeowners, self-builders, garden designers, builders and commercial property owners seeking oak-framed buildings, timber materials and outdoor living products.
Financial Health
WeakWeak
Location
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Computed from 5 filingsRetailer of olive trees and ornamental plants, including young, mature and ancient specimens and shaped varieties. Also sells specimen plants, pots, garden ornaments, and growing media, with online…
Serves UK homeowners, private gardeners and commercial property buyers seeking olive trees, specimen plants, pots and outdoor ornaments, with online and in-store purchasing and delivery across the UK.
Financial Health
HealthyHealthy · -37% CAGR over 4y
Location
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Computed from 5 filingsProvides home care services including live-in, hourly, respite and overnight care. Supports elderly and vulnerable adults with conditions such as dementia, Parkinson’s and stroke through trained…
Serves private individuals and families across the UK seeking care at home, including older people and adults with dementia, Parkinson’s, stroke, cancer, mobility issues, mental health needs,…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates a private hire taxi service providing passenger transport using a fleet of licensed cars. Accepts bookings via phone, website and mobile app, offering pre‑booking, fare estimates and driver…
Serves consumers and local organisations in Derby, Derbyshire and surrounding areas needing private-hire transport, including commuters, shoppers, families on school runs, app users and people…
Financial Health
WeakWeak · -15% CAGR over 3y
Location
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Computed from 3 filingsIntroduces and matches self‑employed caregivers with individuals needing support at home, including live‑in, overnight, or visiting care. Screens carers and assists clients in arranging personal…
Serves private individuals and families seeking homecare, especially older people, people with long-term conditions, and those needing live-in, visiting or overnight support at home or in supported…
Financial Health
StrongStrong · Growing · 3% CAGR over 2y
Location
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Computed from 3 filingsOperates football facilities and organises amateur 5‑a‑side and 7‑a‑side leagues. Manages team registration, match scheduling, refereeing, results tracking, and league tables through an online…
Serves recreational football players, amateur teams and small-sided league participants in North London, including adults seeking 5-a-side and 7-a-side football competitions.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
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Computed from 5 filingsSupplies and installs stairlifts for residential use, offering new and reconditioned units for sale or rental. Provides servicing, maintenance and repairs for straight and curved stairlifts, and…
Sells primarily to consumers with mobility or accessibility needs, especially older or disabled people and their families, seeking stairlifts, hoists and related home mobility equipment. Serves…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 3 filingsProvides residential supported living accommodation, live-in care, and domiciliary care services. Offers trained caregivers who assist individuals with age-related needs, disabilities, or health…
Serves consumers and families seeking social care for children, adults and older people, including those with disabilities or health conditions. Targets individuals needing supported living, live-in…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 2y
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Computed from 5 filingsOperates an outdoor adventure theme park for children and families, featuring a mile-long activity trail with bridges and obstacles, slides, playground-style rides and climbing features. Sells entry…
Serves families with children seeking outdoor adventure days out, alongside group bookers such as schools, clubs and party organisers, with visitors primarily coming to the Chester area.
Financial Health
HealthyHealthy · -61% CAGR over 4y
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Computed from 5 filingsProduces packaged dessert snacks including cookie dough and gelato bites, ready‑to‑bake cookie dough, soft‑baked cookies, and cookie dough skillets. Products are sold in multiple flavours and…
Sells to consumer grocery shoppers seeking gluten-free, better-for-you sweet snacks, including free-from and indulgent snack buyers, through supermarkets and food retailers such as Sainsbury’s and…
Financial Health
HealthyHealthy · Hiring · 44% CAGR over 4y
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Computed from 4 filingsOperates an estate agency providing residential property sales, lettings and rental management. Markets homes for sale, arranges tenant placements, advises landlords and tenants, and offers property…
Serves homeowners, landlords, property sellers and buyers, tenants and students, with emphasis on Coventry, Rugby, the Midlands, the South and the Northwest.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
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Computed from 4 filingsProvides residential estate agency services including property sales, lettings, landlord and tenant management, and home valuations. Markets houses and new‑build developments and supports buyers,…
Serves homeowners, property buyers, tenants and landlords across Kent, including people seeking residential sales, lettings and new homes around Kings Hill, West Malling, Paddock Wood, Allington and…
Financial Health
WeakWeak · -4% CAGR over 3y
Location
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Computed from 5 filingsActs as an independent insurance broker arranging personal and commercial insurance policies. Offers cover including motor, household, landlords, travel, motor fleet, motor trade, liability, property…
Serves both consumers and businesses seeking insurance, including households, motorists, landlords and travellers, plus SMEs, motor fleets, motor trade firms, property owners and professionals…
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 5 filingsOperates a chain of hair salons offering hair cutting, styling, colouring, smoothing treatments, hair loss services, and special occasion styling, alongside selected beauty services. Provides…
Serves individual consumers in Edinburgh, including students, Young Scot card holders, new clients, and people seeking appointments for everyday, special-occasion, beauty, or hair-loss needs.
Financial Health
WeakWeak · -71% CAGR over 4y
Location
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Computed from 5 filingsProvides residential and commercial pest control and extermination services, including treatment and removal of ants, bed bugs, cockroaches, fleas, flies, rodents, wasps, pigeons, squirrels and…
Sells to residential and domestic customers, and also commercial clients, needing emergency or routine pest control across London, the M25 and Home Counties. Targets households, property occupants…
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 5 filingsOperates hairdressing salons providing hair colouring, balayage, cutting and styling, hair extensions, smoothing and conditioning treatments, and men’s hair services. Offers consultations and online…
Serves individual consumers seeking hair colour, cutting, styling, extensions and treatments, primarily clients across London and Essex, including Chelmsford, Purley, Selsdon and West Wickham.
Financial Health
HealthyHealthy · -4% CAGR over 4y
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Computed from 5 filingsProvides private hire transport services including wheelchair-accessible vehicles such as MPVs and saloons. Offers pre-booked pickups and drop-offs with trained drivers, with options designed for…
Serves disabled users and people with special needs in London who need wheelchair-accessible transport, as well as families or carers booking accessible journeys.
Financial Health
StrongStrong · Hiring · 46% CAGR over 4y
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Computed from 5 filingsProvides executive coach and minicoach hire with professional drivers for group transport, including corporate travel, school trips, sports teams, and private events. Operates a fleet of coaches for…
Serves private individuals and organisations across London, Kent and the UK, including schools, churches, sports clubs, football teams and corporate or group travel organisers needing passenger…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Computed from 3 filingsProvides event catering and food delivery services for corporate meetings, weddings and private events. Offers menus including breakfasts, buffets, hot meals, canapés and desserts, as well as drinks…
Sells to businesses and private customers in London, serving workplace buyers organising office breakfasts, meetings and corporate events, as well as individuals planning weddings, parties and other…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 2y
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Computed from 3 filingsOperates hair, beauty and barbering salons offering haircuts, colouring, styling, men’s grooming, hair smoothing treatments, facials, massage, lash and brow services, manicures, body treatments and…
Serves B2C consumers in Glasgow and Helensburgh seeking hair, beauty, spa and men’s grooming appointments, including clients booking salon treatments, barbering, skincare, nails, massage, waxing and…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
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Computed from 5 filingsProvides nurse-led home care services for children and adults, including domiciliary care, respite care and live-in support. Delivers specialist complex and nursing care for conditions such as brain…
Serves children, adults, older people and families across London and the Home Counties who need care at home, including daily support, respite, live-in care and complex nursing needs.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
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Computed from 5 filingsOperates a complex of self‑catering holiday apartments overlooking Lynmouth Bay, offering short‑stay accommodation for visitors. Also markets apartments for long‑term rental or purchase and provides…
Serves consumers seeking North Devon coastal apartments for short breaks, long-term rentals or ownership, including families, couples, hikers and wellness-focused holidaymakers.
Financial Health
StableStable
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Computed from 3 filingsSupplies and installs uPVC double‑glazed windows and doors for residential properties. Designs and builds conservatories, glass verandas and porches, and provides replacement fascias, soffits and…
Serves homeowners and residential property owners in Bedfordshire and Hertfordshire seeking home improvements such as replacement windows, doors, conservatories, porches, roofline products and…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsProvides independent financial advice to individuals and business owners, including investment and retirement planning, wealth management, mortgages, equity release, and financial planning for later…
Serves individuals and families around Twickenham, Richmond and beyond, including people planning retirement, retirees, later-life clients, US citizens in the UK, mortgage borrowers, and business…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsActs as an independent insurance broker providing advice and arranging commercial and personal insurance policies. Covers areas such as motor, home, landlord, fleet, professional indemnity, cyber,…
Serves personal and commercial insurance clients, including farmers, landlords, property owners, tradespeople, shops, offices, schools, pubs, hotels, care homes, motor trade firms, fleet operators…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides vehicle maintenance and repair services including tyre supply and fitting, MOT testing, car servicing, brakes, exhausts, batteries, air conditioning, engine diagnostics, wheel alignment, and…
Sells to local car and van owners needing maintenance, tyres, MOTs and repairs, including drivers of electric and hybrid vehicles. Also serves commercial vehicle customers and motorists who need…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 4 filingsOperates a fitness and wellness centre offering gym facilities, exercise and spin classes, personal training, swimming pool access, squash courts, and health suite amenities including sauna and steam…
Serves local consumers seeking gym membership, swimming, squash, fitness classes, personal training and wellness facilities, including adults of different ages and fitness levels in and around Alton.
Financial Health
StableStable · -5% CAGR over 3y
Location
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Computed from 3 filingsProvides pest control services for domestic and commercial properties, treating rodents, insects and wasps. Also installs bird control measures, removes guano, supplies fly killers and screens, and…
Serves domestic property owners and commercial organisations, from food factories to small enterprises, across Altrincham, Manchester, Stockport, Warrington, Cheshire and surrounding areas.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
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Computed from 3 filingsProvides general and cosmetic dentistry services including check-ups, hygiene treatments, teeth whitening, veneers, orthodontic aligners, dental implants, crowns, bridges, dentures, root canal…
Serves local consumers and families seeking private dental care, including adults, children, nervous patients, emergency patients, and people considering cosmetic dentistry, implants or teeth…
Financial Health
HealthyHealthy · Hiring · 100% CAGR over 2y
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Computed from 5 filingsOperates steakhouse restaurants serving grilled steaks, meats and seasonal dishes. Provides dine‑in meals, Sunday roasts, brunch and drinks, and offers group dining, private dining for events, table…
Serves consumers in Hertfordshire and nearby Buckinghamshire, including couples, families and friends dining out, plus groups booking private dining, events and gift vouchers.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies landscaping and garden construction materials including decorative aggregates, paving, fencing, decking, turf, topsoil, compost, sand, gravel and cement. Operates a yard and online shop…
Serves trade customers and the public, including landscapers, builders, gardeners and homeowners undertaking garden, driveway and outdoor-space projects around Worcester and Pershore.
Financial Health
HealthyHealthy · -64% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates a historic castle venue for weddings, civil partnerships, private parties and corporate events. Provides event hosting, ceremony and reception spaces, self‑catering cottage accommodation for…
Serves couples planning weddings, civil partnerships or vow renewals, private party hosts, corporate event organisers, and leisure guests looking for dining events or short-stay accommodation at a…
Financial Health
StableStable · Hiring · 82% CAGR over 1y
Location
Unlock all 318 leads
Showing 50 of 318 — +268 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 318 leads
Showing 50 of 318 — +268 more with verified decision-maker contacts, live data, and CRM sync.
How Autoptimize usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Autoptimize is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by WordPress plugins
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Frequently asked questions
How many UK B2C companies use Autoptimize?
What share of UK B2C companies run Autoptimize?
How is Autoptimize usage detected?
What size B2C companies use Autoptimize in the UK?
What do Autoptimize-running B2C companies also run?
Can I get contact details for these companies?
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