B2C Companies Using Perfmatters in the UK: 175 Active Firms (2026)
B2C companies using web performance tooling in the UK optimise public websites for faster consumer browsing and checkout journeys.
Companies running this performance plug-in tend to have a direct consumer acquisition channel rather than an entirely brokered or offline route to market. The system sits close to content operations, marketing analytics and ecommerce housekeeping: it trims page weight, controls script loading and supports faster browsing or checkout paths. Adoption usually signals a site owner with some in-house web capability, or a retained agency, and enough commercial focus to treat page speed as part of conversion management rather than a purely technical maintenance task.
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The UK cohort covers 175 actively trading B2C companies running this performance stack. Reported employment across the group totals 2,798 people, so adoption is not confined to owner-managed micro-sites even though many users remain relatively small. Within the UK B2C performance-tooling category, the system accounts for 9.6% of detected usage across a denominator of 1,815, placing it fifth among comparable systems. Registered addresses skew towards the South East at 20.6% and London at 20.0%, followed by the East of England at 12.0%, the South West at 10.9% and the West Midlands at 9.1%.
Consumer-facing adopters need to treat website speed work as part of the wider compliance stack, not just front-end housekeeping. Performance tools often change how scripts load, how cookies fire and how third-party services interact with booking, subscription or checkout journeys. That brings GDPR and ICO expectations into scope where analytics, consent banners, anti-spam checks or marketing tags are present. Procurement is usually light compared with enterprise software, but internal ownership can be split between marketing, ecommerce, IT and an external web agency, which makes change control more important than the low subscription cost might suggest.
Adoption appears to sit with pragmatic site owners that want faster consumer journeys without a full platform rebuild. That points to continued use where marketing teams depend on content-led acquisition, local search and direct checkout paths, but it also leaves the tool exposed to bundling by broader hosting, optimisation and site-management platforms. Agency influence tends to matter: where retained web partners standardise their preferred stack, usage can cluster by sector and region. Over time, the category may tilt towards fewer separate plug-ins as site owners reduce maintenance burden and consolidate analytics, caching and consent work under narrower operating routines.
Adoption by company size
Adoption of Perfmatters rises with company size across the trading UK B2C companies in this cohort. 0.2% of the 54,825 companies with under 10 employees run Perfmatters (116 detected). 0.2% of the 26,843 companies with 10–50 employees run Perfmatters (53 detected). 0.3% of the 3,060 companies with over 50 employees run Perfmatters (8 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
175
Active firms
2026
9.6%
Of detected Performance share
UK B2C
6
Median headcount
Filed accounts
384
Verified contacts
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (5 of 175 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms with a detectable performance system, the profiled performance tool sits fifth by detected share at 9.6% (175), behind alternatives ranging from 11.8% (214) to 28.9% (524).
All firms in the cohort also run the same content-management platform: 100.0% (175), fitting a pattern of browser-speed tooling attached to consumer-facing content sites.
Tag-management and analytics tools appear alongside the performance tool in 59.4% (104) and 50.3% (88) of the cohort respectively, suggesting that speed work is often measured against acquisition and conversion tracking.
Registered addresses skew towards the South East at 20.6% (36) and London at 20.0% (35), followed by the East of England at 12.0% (21).
Field Services & Trades accounts for 24.6% (43) of the cohort, ahead of Construction at 13.7% (24) and Travel & Hospitality at 12.0% (21).
WordPress plugins market share among UK B2C
Share of the 1,815 UK B2C with a detectable system. As of June 2026.
What else do Perfmatters-running B2C run?
Share of the 175 Perfmatters-running UK companies where each technology was also detected. As of June 2026.
Where Perfmatters B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£554.7K
Median UK turnover
2.9%
Above £5M turnover
9
Incorporated since 2022
384 verified decision-maker contacts
across these 175 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Perfmatters
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online reservation platform for a network of independently owned boutique luxury hotels worldwide. Provides hotel booking services through its website and app, and manages a membership…
Serves affluent leisure travellers booking boutique luxury hotels worldwide, as well as travel agents and independent luxury hotels seeking access to its reservations and membership network.
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Computed from 5 filingsProvides taxi and ride‑hailing services offering on‑demand and pre‑booked journeys via app, online or phone. Operates a fleet for local trips, airport transfers, corporate staff transport and…
Serves UK consumers needing local, airport and event travel, plus businesses and large employers requiring staff transport. Also targets schools, councils or families arranging home-to-school…
Financial Health
StrongStrong · Growing, Hiring · 58% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of children's occasionwear including boys' suits, tuxedos, waistcoats and christening outfits, and girls' dresses for weddings, communions and parties. Also sells shoes and…
Sells to UK consumers, mainly parents and families buying children’s formalwear for weddings, christenings, communions, proms, parties and other special events.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsBuilds and sells custom and pre‑configured desktop computers, including gaming PCs, mini PCs and workstation systems. Also retails computer components, peripherals, networking equipment, software and…
Serves UK consumers, gamers, home-office users and small businesses, plus creative professionals such as photographers, video editors, designers and music producers seeking PCs, workstations,…
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform offering holiday villa rentals across Mediterranean destinations including Greece, Spain, Italy and Croatia. Curates and markets private villas, beach houses and…
Serves consumers planning Mediterranean villa holidays, including couples, honeymooners, families and groups seeking stays in Crete, Kefalonia, Croatia, Mallorca, Menorca and Sicily.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells plant‑based nutrition products including vegan protein powders, meal replacement blends, protein bars and capsules. Operates an online store offering sports nutrition supplements…
Serves B2C health and fitness consumers, including vegans, plant-based eaters and people seeking protein, meal-replacement and wellness nutrition, with UK-focused online shoppers and international…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of mirrored furniture and home accessories, including dressing tables, bedside cabinets, dining and living room furniture, lighting, and decorative items. Offers contemporary and…
Sells B2C to UK consumers furnishing their homes, especially homeowners and renters shopping online for mirrored, contemporary or vintage-style furniture, lighting, gifts and home accessories.
Financial Health
WeakWeak · -19% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling dancewear and dance footwear, including leotards, tights, skirts, tutus, warm‑ups, and ballet, pointe, tap and jazz shoes, along with dance accessories such as…
Serves individual dancers, parents buying for girls and boys, and dance schools or performing arts academies needing uniforms across ballet, ballroom, jazz, tap and related dance disciplines.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates quick-service restaurants specialising in flame-grilled piri piri chicken. Menu includes chicken wings, burgers, wraps, rice dishes, fries and sauces, prepared to order for dine-in, takeaway…
Serves consumers seeking casual piri piri chicken meals for eat-in, takeaway and online ordering, and also targets prospective franchise operators interested in running branded restaurant outlets in…
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides academic summer school programmes, online courses, and subject‑specific internships for students aged 12–18, covering areas such as business, medicine, engineering, law, computer science and…
Serves students aged 12–18 and their parents or guardians seeking academic summer, online and internship programmes across subjects such as medicine, law, business, technology and humanities.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 5y
Location
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Computed from 5 filingsOnline retailer of CBD products and dietary supplements, including oils, gummies, vape liquids, capsules and transdermal patches, alongside vitamins, minerals and herbal supplements such as…
Serves UK health and wellness consumers seeking support for sleep, anxiety, pain, menopause, energy and fitness goals, with a secondary wholesale market of retailers looking to stock supplements and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProduces and sells handmade cupcakes through an online store, offering themed, flavoured and personalised cupcakes including photo and message designs. Provides options such as vegan and gluten‑free…
Sells to UK consumers buying cupcake gifts for personal occasions, and to businesses seeking branded, personalised, or employee appreciation cupcakes for corporate gifting and events.
Financial Health
HealthyHealthy · -72% CAGR over 4y
Location
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Computed from 5 filingsSells cannabidiol (CBD) products through an online shop, including CBD oils, gummies, capsules, topicals, skincare products, edibles, vape liquids, and supplements. Also offers CBD bath, spa, and…
Sells mainly to UK consumers buying CBD supplements, skincare, topicals, edibles and vape products for sleep, stress, skin, and joint or muscle concerns, with additional wholesale supply to retail…
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides swimming lessons for babies, toddlers and children up to age 10. Runs structured classes that build water confidence and swimming skills through age‑specific programmes, including baby,…
Sells to parents and families with babies, toddlers, pre-school children and children up to age 10 seeking swimming lessons, including aquanatal classes, across the UK.
Financial Health
StableStable · -25% CAGR over 4y
Location
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Computed from 4 filingsOnline retailer supplying drone and FPV equipment, including racing drones, flight controllers, radio control systems, motors, propellers, batteries, chargers, cameras, electronic components, and…
Serves hobbyist and professional drone, FPV and radio-control aircraft users, including racing drone builders, RC pilots and UAV electronics buyers in the UK and worldwide.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates an online halal butcher shop selling fresh meat including beef, chicken, lamb, goat and mince, as well as frozen and snack products. Processes orders through its website and mobile app and…
Serves UK consumers, particularly households in Bristol postcodes, buying halal-certified meat online for home delivery.
Financial Health
StrongStrong · Hiring · 3% CAGR over 5y
Location
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Computed from 5 filingsProvides fixed wireless and full‑fibre broadband services for residential, holiday home, and business customers. Operates fibre and wireless network infrastructure and offers internet packages,…
Serves homeowners, holiday-home owners and businesses needing broadband connectivity, particularly in Yorkshire, Lancashire, the M62 corridor and wider North of England, with wider UK coverage.
Financial Health
WeakWeak · -44% CAGR over 4y
Location
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Computed from 3 filingsProvides pawnbroking services offering short‑term loans secured against luxury assets such as jewellery, watches, gold, cars, art, antiques, wine, and designer handbags. Also buys and sells pre‑owned…
Serves consumers with luxury assets seeking short-term cash or to sell valuables, plus buyers of authenticated pre-owned watches, jewellery, designer handbags, art and collectibles.
Financial Health
StableStable · Hiring · 12% CAGR over 2y
Location
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Computed from 3 filingsRetailer of garden machinery and outdoor power equipment, including lawn mowers, ride‑on tractors, hedge trimmers, chainsaws, leaf blowers, tillers, pressure washers, and related parts and…
Serves B2C homeowners with gardens and B2B professional users such as gardeners, landscapers and grounds-maintenance teams, covering domestic and professional garden machinery buyers.
Financial Health
HealthyHealthy · Hiring · 145% CAGR over 2y
Location
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Computed from 5 filingsOperates temporary luxury glamping hotels and accommodation villages at major festivals, sporting events and private functions. Provides furnished tents, hospitality areas, dining, entertainment and…
Serves affluent consumers attending events such as Glastonbury, Silverstone and Monaco Grand Prix, plus brands, private event hosts and hospitality businesses seeking experiential accommodation or…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsPlans and arranges customised African safari holidays, providing travel consultancy, itinerary design, and booking of lodges, guided wildlife safaris, rail journeys and related tourism experiences…
Serves individual consumers and private travel groups seeking African safari holidays, including seasoned travellers, families, solo travellers, couples, romance seekers and groups of friends.
Financial Health
StrongStrong · -47% CAGR over 3y
Location
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Computed from 4 filingsRetailer of hi‑fi and home cinema equipment including turntables, amplifiers, speakers, streamers and cables. Provides demonstration rooms and offers design and installation of media rooms, dedicated…
Serves consumers, homeowners and hi-fi enthusiasts seeking premium audio, home cinema and smart home installations, including demo-room buyers and customers commissioning bespoke media rooms or…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 3y
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Computed from 5 filingsOperates safari camps and lodges and organises guided wildlife tours and travel itineraries across East Africa, including Kenya, Tanzania, Uganda and Rwanda, offering activities such as game drives,…
Serves leisure travellers, couples, families and small groups seeking East African safari holidays, and works with travel agents arranging trips to Kenya, Tanzania, Uganda and Rwanda.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProduces and sells herbs, spices, seasoning blends, teas, seeds, oils, honey, and other cooking ingredients through an online shop. Offers recipe ideas and culinary inspiration alongside ingredient…
Sells to home cooks and food enthusiasts buying herbs, spices, teas and cooking ingredients online. Also serves professional cooks, as the site explicitly mentions use by professionals alongside…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
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Computed from 5 filingsProvides online training courses and nationally recognised qualifications across subjects such as health and social care, business, and digital skills. Develops learning content and a cloud-based…
Serves individual learners seeking funded online qualifications, employers needing staff training, and education providers such as FE colleges and independent training providers across the UK and…
Financial Health
HealthyHealthy · Profitable, Hiring · 5% CAGR over 5y
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Computed from 3 filingsRetailer of pet supplies and animal care products, including food, treats, bedding, toys, collars, healthcare items and habitats for dogs, cats, small animals, birds, fish, reptiles, horses and…
Sells to consumers and animal owners buying supplies for pets, horses, poultry, farm animals, pond and aquarium fish, reptiles, caged birds, wild birds and wildlife.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
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Computed from 4 filingsBrews craft beer including IPAs, pale ales, lagers, sours and stouts. Sells canned beers and bundles through an online shop and supplies bars, restaurants and bottle shops via trade accounts. Also…
Serves UK consumers ordering craft beer online, visitors booking tables at its social venue, and trade buyers including bars, restaurants and bottle shops.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsOperates a chain of tattoo studios offering custom tattoo design and tattooing services by resident artists. Provides consultations, artist portfolios, online booking, and payment plans for tattoo…
Serves B2C customers seeking tattoos and related services, primarily individuals near its UK studio locations across the Midlands, including Birmingham, Coventry, Derby, Staffordshire, Walsall,…
Financial Health
StableStable · Hiring · 25% CAGR over 5y
Location
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Computed from 5 filingsSources, bottles and supplies natural spring water, offering still and sparkling varieties. Sells bottled water online and delivers to homes and trade customers, including hotels, restaurants, cafés,…
Serves consumers and trade customers across England, including local residents and businesses in Dorset and Hampshire, plus hotels, shops, cafes, restaurants and pubs from national chains to boutique…
Financial Health
StrongStrong · 145% CAGR over 2y
Location
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Computed from 5 filingsProvides private preventative health assessments including full-body screening, MRI and CT imaging, cardiovascular and cancer checks, and medical tests. Services include personalised health…
Serves private individuals seeking preventative health screening, particularly adults concerned about cancer, heart disease, dementia or under-40 health, alongside employers arranging corporate…
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
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Computed from 5 filingsSells hot tubs, swim spas, infrared saunas, and related accessories through an online shop and showrooms. Also provides hot tub hire, delivery, installation support, and servicing and maintenance for…
Sells primarily to UK homeowners upgrading gardens or wellness spaces, with additional demand from holiday let owners and hot tub owners needing ongoing support.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
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Computed from 3 filingsProvides foreign exchange and international money transfer services for individuals moving funds abroad, particularly for overseas property purchases or sales. Offers spot transfers, forward…
Serves individuals buying or selling property overseas who need to transfer money internationally, including people making one-off large payments, regular overseas payments, future-dated transfers,…
Financial Health
StableStable · Hiring · 7% CAGR over 2y
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Computed from 5 filingsProvides youth sports coaching and training programmes in football, netball and gymnastics, including development sessions, competitive teams and private coaching. Also runs holiday sports camps,…
Serves families with children aged 2–17 across West London, from beginners to aspiring young athletes, plus local schools, community groups and adults seeking sports facilities, parties or holiday…
Financial Health
WeakWeak · -13% CAGR over 5y
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Computed from 3 filingsOnline retailer of occupational and safety footwear, particularly nursing and healthcare shoes and clogs. Also sells safety boots, trainers, compression socks, insoles, gloves, eye and respiratory…
Serves nurses and other healthcare staff, dentists, vets, catering and hospitality teams, beauty and leisure workers, and employers in industries where staff work long shifts on their feet.
Financial Health
StableStable · -21% CAGR over 2y
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Computed from 5 filingsManufactures and sells leather footwear including men's brogues, oxfords, loafers, boots and trainers. Also offers leather accessories such as belts and bags, shoe care products, and footwear repair…
Serves individual consumers buying men’s leather footwear and accessories online, including formal, casual, wedding, country and seasonal styles, plus customers seeking shoe care and repair services.
Financial Health
StableStable · 1% CAGR over 4y
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Computed from 5 filingsOperates exclusive-use event venues and provides wedding planning, venue hire, and in-house catering services. Manages venues including Lillibrooke Manor and Stanlake Park, offering event…
Serves engaged couples and private event hosts seeking exclusive-use wedding venues, planning support and catering in Berkshire, including barn wedding customers and their families.
Financial Health
StableStable · Hiring · 30% CAGR over 4y
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Computed from 5 filingsSupplies and installs wood flooring, carpets, rugs and stair runners. Also sells laminate and luxury vinyl tile flooring and related accessories through an online store and showroom, with design…
Sells primarily to homeowners and residential buyers seeking carpets, rugs, stair runners, wood flooring, laminate and LVT, with an emphasis on home installation, design consultation and UK delivery.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 5 filingsOperates a football club, managing first-team and youth squads competing in league and cup competitions. Organises matches, publishes fixtures and results, sells match tickets and season passes, and…
Serves local football supporters and matchday spectators, youth players and families, plus businesses seeking sponsorship or advertising and organisations or individuals booking stadium facilities…
Financial Health
StrongStrong · Hiring · 36% CAGR over 4y
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Computed from 5 filingsProvides pawnbroking and asset‑backed lending services, offering short‑term loans secured against items such as jewellery, watches, gold, cars, art and collectibles. Also buys and sells pre‑owned…
Serves consumers and collectors seeking cash against or selling luxury assets, plus buyers of authenticated pre-owned jewellery, watches, designer handbags, art and collectables across the UK.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides foreign exchange services including international money transfers, high‑value currency exchange, and regular overseas payment plans for individuals and businesses. Also offers FX risk…
Serves private individuals making high-value overseas transfers, including property buyers, emigrants and regular payment customers, plus SMEs and businesses with international currency exposure.
Financial Health
StrongStrong · 34% CAGR over 2y
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Computed from 3 filingsProvides medical cannabis consultations and treatment services. Assesses patient eligibility, conducts online or in‑person appointments with clinicians, issues prescriptions, and manages repeat…
Serves UK and Channel Islands patients seeking medical cannabis treatment for chronic pain, neurological, psychiatric, gastrointestinal, palliative, women’s health and complex care conditions.
Financial Health
StrongStrong · 0% CAGR over 1y
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Computed from 5 filingsPublishes a Leeds United football fanzine and produces related digital media including articles, podcasts and videos. Operates a subscription area for members and an online shop selling magazines,…
Serves B2C Leeds United supporters, including fans who buy fanzines, memberships and club-themed merchandise, and follow Leeds-related podcasts, videos and articles.
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
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Computed from 5 filingsOperates tattoo studios providing custom tattoo design and application services. Also offers body piercing and laser tattoo removal, with consultations, aftercare guidance, and sale of tattoo gift…
Sells to individual consumers seeking tattoos, piercings and tattoo removal, including gift card buyers and customers using finance options. Serves the UK public through a network of tattoo studios.
Financial Health
StrongStrong · Hiring · 7% CAGR over 6y
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Computed from 5 filingsDesigns and sells small cast iron multi‑fuel and wood‑burning stoves, including compact heating and cookstove models for spaces such as boats, cabins and campervans. Also supplies flue kits,…
Sells to consumers and small-space owners fitting out tiny homes, shepherds huts, campervans, canal boats, caravans, cabins, garden rooms, yurts, sheds and small fireplaces.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
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Computed from 5 filingsProvides used cars for sale and arranges vehicle finance through a panel of partner lenders. Offers hire purchase and other finance options, including for customers with poor credit, with online…
Serves individual used-car buyers seeking finance, including people with good or bad credit, students and joint applicants, with emphasis on Manchester and the North West.
Financial Health
WeakWeak · -11% CAGR over 4y
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Computed from 5 filingsRetailer of garden machinery and equipment, selling lawn mowers, chainsaws, hedge trimmers, blowers, ride‑on mowers, and related tools, oils, and accessories from major brands. Also provides…
Serves UK homeowners, domestic gardeners, landscaping contractors and grounds maintenance buyers seeking branded garden machinery, tools, parts and repair support.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides conveyancing legal services for residential and commercial property transactions, including buying and selling homes, remortgaging, new‑build purchases, auction purchases, and transfers of…
Serves homebuyers, property sellers, remortgaging clients, auction and new-build buyers, plus commercial property clients, mortgage lenders, brokers and estate agents across the UK.
Financial Health
StableStable · Hiring · 12% CAGR over 4y
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Computed from 5 filingsSells new and refurbished pianos including upright, grand, digital, and silent models from brands such as Yamaha, Kawai, Steinway, and Petrof. Also provides piano hire, moving, storage, tuning,…
Serves consumers and organisations across the UK, including home players, beginners, concert performers, music teachers, schools and education providers.
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StableStable
Location
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Financial sub-scores
Computed from 3 filingsDesigns, manufactures and sells timber garden buildings including garden rooms, offices, studios, summerhouses, sheds, greenhouses and gazebos. Offers made‑to‑order structures and product ranges such…
Serves UK homeowners, remote workers, gardeners and outdoor-living buyers seeking premium garden buildings for home working, leisure, storage and growing.
Financial Health
StableStable · -1% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides musculoskeletal diagnostics and orthopaedic care, including surgical and non-surgical treatment for joint, spine and sports injuries. Services include pain management, injection therapies,…
Serves private patients seeking orthopaedic and musculoskeletal care, including people with sports injuries, joint, spine, hand, foot and ankle conditions, drawing patients from London, nationally…
Financial Health
WeakWeak · 0% CAGR over 3y
Location
Unlock all 175 leads
Showing 50 of 175 — +125 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 175 leads
Showing 50 of 175 — +125 more with verified decision-maker contacts, live data, and CRM sync.
How Perfmatters usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Perfmatters is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use Perfmatters?
What share of UK B2C companies run Perfmatters?
How is Perfmatters usage detected?
What size B2C companies use Perfmatters in the UK?
What do Perfmatters-running B2C companies also run?
Can I get contact details for these companies?
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