B2C Companies Using WP-Optimize in the UK: 524 Active Firms (2026)
B2C companies using web optimisation in the UK run consumer-facing sites with detected performance tooling across national markets.
For B2C operators, a detected performance plug-in usually sits inside the content-management layer rather than the core transaction system. It compresses images, cleans database overhead and caches pages so enquiry, booking and content journeys are less brittle under campaign traffic. Adoption points to a company with a maintained public site, some marketing ownership of web performance and enough direct-channel dependence to care about page speed, search visibility and form completion. It is more often a marketing-operations or agency-managed choice than a board-level software purchase; budgets tend to sit in site maintenance rather than enterprise procurement.
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UK adoption is visible across 524 actively trading B2C companies. Reported headcount totals 2,792 employees, giving the cohort a workforce footprint beyond single-person sites. Within the performance-tool category, this stack ranks first at 28.9% on a category base of 1,815, ahead of the next cache/performance option at 27.8%. The regional skew is southern but not only metropolitan, with the South East at 19.3%, London at 18.5%, the East of England at 10.9%, the North West at 10.1% and the South West at 10.1%.
Performance tooling sits close to consent, analytics and form capture rather than to a regulated core system. For consumer operators, procurement is usually owned by marketing, ecommerce or web teams, with agencies often holding implementation rights. The practical compliance point is evidencing what is cached, what is measured and what personal information flows through forms, booking engines or checkout journeys. UK privacy and electronic-marketing rules matter because optimisation work can change scripts, cookies and page-load behaviour without changing the visible customer journey. That makes vendor oversight a process issue, not just a site-speed task.
Adoption appears likely to track the maintenance cycle of consumer websites rather than a separate software-buying event. Companies with direct enquiry, booking or checkout journeys tend to keep performance tooling in place once it is embedded, but plug-in sprawl and consent scrutiny can push teams towards simpler stacks. The category also has a long tail of small operators, so switching may be prompted by agency change, hosting migration or broader site rebuilds rather than central procurement. Scale-up scarcity means consolidation is more likely to show up as fewer tools per site than as large platform replacement.
Adoption by company size
Adoption of WP-Optimize rises with company size across the trading UK B2C companies in this cohort. 0.6% of the 54,825 companies with under 10 employees run WP-Optimize (337 detected). 0.6% of the 26,843 companies with 10–50 employees run WP-Optimize (164 detected). 0.7% of the 3,060 companies with over 50 employees run WP-Optimize (21 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
524
Active firms
2026
28.9%
Of detected Performance share
UK B2C
7
Median headcount
Filed accounts
1,071
Verified contacts
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Key facts
About 2% of the trading cohort reports turnover above £5M (14 of 524 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (35 firms), so a sizeable share is in its first few filing cycles.
Among 1,815 B2C companies with a detectable performance system, this cohort accounts for 28.9% (524), narrowly ahead of the next detected system at 27.8% (504).
Registered addresses cluster in the South East and London, at 19.3% (101) and 18.5% (97) of the cohort respectively.
Almost all of the cohort shares a common publishing layer: 99.8% (523) also run the same content-management technology.
Marketing instrumentation is common, with 51.7% (271) showing analytics detection and 29.0% (152) showing tag-management detection.
Sector tags overlap: field services and trades account for 23.7% (124), construction for 15.6% (82), and healthcare providers for 13.9% (73).
Caching market share among UK B2C
Share of the 1,815 UK B2C with a detectable system. As of June 2026.
What else do WP-Optimize-running B2C run?
Share of the 524 WP-Optimize-running UK companies where each technology was also detected. As of June 2026.
Where WP-Optimize B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£503.7K
Median UK turnover
2.7%
Above £5M turnover
35
Incorporated since 2022
1,071 verified decision-maker contacts
across these 524 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using WP-Optimize
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates an online pharmacy and clinic providing prescription treatments, weight‑loss medications and health consultations. Dispenses NHS and private prescriptions, sells over‑the‑counter medicines…
Serves individual consumers, families and NHS patients in the UK, including people managing weight, sexual health, women’s health, minor illnesses, repeat prescriptions, vaccinations and everyday…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Computed from 3 filingsOperates Indian restaurants specialising in Kashmiri cuisine, offering dine‑in meals, takeaway and online ordering. Provides event and wedding catering and banqueting suites, and sells branded food…
Serves consumers seeking Kashmiri Indian restaurant dining, buffets, takeaways and retail food products, plus private and corporate customers needing event catering or banqueting, primarily around…
Financial Health
StrongStrong · 3% CAGR over 1y
Location
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Computed from 5 filingsOperates an online garden centre selling plants, trees, shrubs, bulbs and houseplants, along with garden tools, planters, fertilisers, pest control products and other gardening supplies through a…
Serves UK retail consumers and home gardeners shopping online, including households maintaining gardens, patios, outdoor spaces and indoor plant collections.
Financial Health
WeakWeak · -65% CAGR over 4y
Location
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Computed from 3 filingsProduces and manages the stage musical “Operation Mincemeat”, organising theatre performances, ticket sales, lotteries, merchandise and national and international tour promotions through its official…
Sells to consumers and groups seeking West End musical theatre, including theatre-goers, families, tourists, repeat fans, lottery entrants, and school or education audiences.
Financial Health
StableStable · -80% CAGR over 2y
Location
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Computed from 4 filingsOperates a hospitality estate including a hotel, spa, restaurants and wine bars, and a vineyard producing English sparkling wine. Provides gourmet dining, wine tastings, vineyard tours, wellness…
Serves B2C customers including couples planning weddings in Hampshire, leisure guests seeking dining, wine, spa and retreat experiences, and consumers buying wines, gift vouchers or tasting tours for…
Financial Health
HealthyHealthy · Hiring · 61% CAGR over 3y
Location
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Computed from 5 filingsOperates an international hospitality brand managing boutique hotels, resorts, and residences in destinations across Europe and Asia. Provides accommodation, travel experiences, and resort…
Serves affluent leisure travellers, couples, families and business guests seeking boutique luxury stays, residences, curated journeys and wellness experiences across European and Asian destinations.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 3 filingsDesigns and manufactures energy‑based aesthetic technology for consumer and professional skincare. Develops clinically validated at‑home devices such as intense pulsed light hair‑removal systems and…
Serves consumers seeking clinically validated at-home beauty and skin-care devices, and beauty or aesthetics-sector partners focused on consumer energy-based skin solutions.
Financial Health
StableStable · Profitable · -1% CAGR over 2y
Location
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Computed from 5 filingsProvides claims management services to consumers seeking compensation for financial mis‑selling. Handles cases including car finance commission claims and irresponsible lending complaints, assessing…
Serves UK consumers seeking compensation for potential mis-selling or unfair treatment in car finance, motor finance, PCP, credit card, store card, and loan agreements. Targets individuals making…
Financial Health
StableStable · Hiring · 23% CAGR over 4y
Location
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Computed from 2 filingsProduces and sells artisan breads, pastries, cakes, and savoury baked goods including sourdough loaves, croissants, cookies, and sausage rolls. Offers online ordering with delivery and…
Serves individual consumers and households seeking artisan bakery purchases, click-and-collect or delivery orders, subscriptions, gifts, afternoon tea items and bread-making experiences.
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 1y
Location
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Computed from 5 filingsOperates a garden centre and online shop selling plants, trees and shrubs, compost and growing media, pots, fencing and timber, aggregates, garden furniture, greenhouses, sheds, log cabins, garden…
Serves a mix of domestic gardeners, homeowners and trade customers, particularly those buying garden buildings and outdoor living products, with supply highlighted across Cumbria and the North West.
Financial Health
HealthyHealthy · -4% CAGR over 3y
Location
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Computed from 3 filingsRetailer of beds, mattresses, bed frames and bedroom furniture. Sells divan sets, ottoman beds, headboards, children’s beds, wardrobes and accessories from multiple brands, with options for delivery,…
Sells to consumers furnishing bedrooms, including households buying beds, mattresses, children’s beds and bedroom furniture. Targets retail shoppers seeking products across sizes, styles and brands,…
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 2y
Location
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Computed from 5 filingsProduces and manages the stage play “The Mousetrap”, including its theatrical performances and touring productions. Oversees casting, creative production, and ticket sales for the Agatha Christie…
Serves B2C theatre audiences, including London West End visitors, tourists and Agatha Christie fans, plus regional theatregoers attending its UK and Ireland tour.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides domiciliary home care services including personal care, live‑in and 24‑hour care, dementia and disability support, medication prompting, rehabilitation and respite care, as well as…
Serves individuals and families in Leicestershire and Melton Mowbray needing at-home care, including older people, people with dementia, physical or learning disabilities, mental health needs,…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates care homes providing residential, specialist dementia, respite and convalescent care for older people. Services include long‑term accommodation, short stays, personalised care plans,…
Serves older adults and their families seeking residential, dementia, respite, convalescent or couples care in the Home Counties, including people living with early onset or complex dementia.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides childcare and sports education services for children, including nurseries and preschools, wraparound before‑ and after‑school care, holiday clubs, and sports coaching sessions. Also develops…
Serves parents and families seeking childcare and children’s activity places, plus schools and childcare settings looking for PE planning, booking, CPD and teacher-training support.
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsRetailer of men’s and women’s clothing, country wear and accessories, offering products such as knitwear, trousers, outerwear, footwear, belts and socks from British and European brands through…
Sells to B2C shoppers seeking menswear, womenswear and country clothing, including online customers, visitors to York, and gift buyers looking for clothing vouchers or accessories.
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Computed from 5 filingsOperates an online shop selling vaping products, including e‑liquids such as nicotine salts, freebase and shortfills, as well as vape coils, pod devices and replacement pods.
Sells to adult consumers who use vaping products, including buyers of e-liquids, coils, pod devices, pods and shortfills, through a direct-to-consumer online shop.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates indoor children’s role‑play centres featuring themed rooms designed as a scaled‑down town. Provides structured play sessions, imaginative play environments, and hosts children’s parties and…
Serves parents, carers and families with young children, plus customers booking children’s parties and group visits at its role-play centres.
Financial Health
StrongStrong · Hiring · 12% CAGR over 5y
Location
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Computed from 5 filingsDevelops and operates a mobile application that enables users to send money internationally. The platform facilitates cross-border remittances and payments to individuals or businesses, allowing…
Serves consumers and entrepreneurs who need international money transfers, including migrants supporting family abroad, individuals paying overseas contacts, and business users sending funds to…
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
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Computed from 4 filingsDesigns and supplies fitted kitchen furniture and cabinetry based on German kitchen ranges. Offers kitchen design options, colours, finishes and integrated appliances through showrooms, and provides…
Serves UK homeowners planning fitted kitchen projects through showrooms, with additional propositions for property developers, contract partners and franchise operators.
Financial Health
StrongStrong · Hiring · 8% CAGR over 3y
Location
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Computed from 4 filingsProvides vehicle maintenance, repair and MOT testing for cars and light commercial vehicles. Services include brakes, clutches, tyres, air conditioning, diagnostics, gearbox and exhaust repairs,…
Serves private motorists, EV owners, and light commercial vehicle operators, as well as AA Smart Care, warranty, breakdown, and LeasePlan vehicle customers.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 3y
Location
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Computed from 5 filingsOperates women-only fitness programmes and bootcamp-style training sessions delivered through local gyms. Provides structured 28‑day challenges combining group workouts, coaching, mindset support and…
Serves B2C customers: women over 30, particularly busy mums juggling work and family, who want women-only fitness programmes through local gyms across the UK.
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsArranges and installs home energy efficiency improvements through government-funded ECO4 and GBIS schemes, including loft, wall and roof insulation, heating system upgrades, heat pumps and solar…
Serves homeowners across England, Scotland and Wales who may qualify for ECO4 or GBIS funding, including households receiving eligible benefits and seeking home energy-efficiency upgrades.
Financial Health
HealthyHealthy · -27% CAGR over 5y
Location
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Computed from 5 filingsDevelops and builds residential housing developments, constructing new-build homes including two to five bedroom properties for sale to private buyers. Manages property development projects from…
Sells to private homebuyers, including families and first-time buyers, seeking new-build 2–5 bedroom homes in Devon seaside and town locations.
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 6y
Location
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Computed from 5 filingsDesigns and builds new-build residential homes, including timber-frame houses, and manages housing developments for sale. Offers purchase options such as shared ownership and part exchange schemes to…
Serves consumers buying new-build homes in the South West, including families, movers and shared-ownership buyers seeking 2-4 bedroom properties in locations such as Teignmouth, Carbis Bay, Harlyn…
Financial Health
StableStable · Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsOperates takeaway food outlets selling rotisserie chicken, chicken pieces, baguettes and breakfast items. Provides freshly prepared hot food and quick‑service meals for takeaway through multiple high…
Serves individual consumers seeking food-to-go and casual takeaway meals across Preston, Liverpool, Warrington, Lancaster, Birkenhead, Burnley, Skelmersdale and nearby locations.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 3 filingsOperates a holiday park providing touring and camping pitches, static caravan holiday accommodation, and glamping. Offers electric hook‑ups and serviced pitches, accommodating caravans, motorhomes,…
Serves families and couples seeking UK coastal holidays in Cornwall, including caravan owners, campers, touring guests and holiday-home renters visiting Newquay and nearby attractions.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 3 filingsProduces and co-produces stage musicals and theatre productions, overseeing development, financing and touring of shows. Portfolio includes titles such as Mrs Doubtfire, Calamity Jane and The Devil…
Serves a mixed B2C and B2B market: theatre audiences for West End, Broadway, UK touring and international shows, plus theatre venues, co-producers and licensing partners.
Financial Health
StrongStrong · Growing, Hiring · 54% CAGR over 2y
Location
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Computed from 5 filingsOperates a taxi and private hire transport service offering local journeys, airport transfers and pre‑booked travel. Runs a fleet including saloons, MPVs, wheelchair‑accessible vehicles, executive…
Sells to consumers needing local and private-hire transport across Cornwall, including residents and visitors. Serves passengers booking everyday journeys, airport transfers and group travel,…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides taxi and private hire transport services including local journeys, airport transfers, executive vehicles, wheelchair‑accessible cars and 8‑seater minibuses. Offers booking via phone, website…
Serves consumers, corporate account holders and public-sector organisations in Salisbury and Wiltshire, including airport travellers, wheelchair users, groups, Wiltshire Council, the NHS and regional…
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsSupplies made-to-measure mobility furniture, including riser recliner chairs, recliner sofas and adjustable beds. Offers home demonstrations and trials, custom material options, delivery and…
Serves consumers, particularly older or mobility-impaired people and their families, who need made-to-measure furniture for independent living at home.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 2 filingsProvides private GP consultations via online and in‑clinic appointments, offering general medical care, weight management consultations, and women’s health services. Arranges prescriptions and…
Serves private healthcare patients seeking online or in-person GP access, weight management support, and women’s health care, including individuals using Bedfordshire clinics and UK patients booking…
Financial Health
StrongStrong
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Computed from 5 filingsProvides nurse-led home healthcare and complex care services, including live-in care, respite and emergency support. Delivers clinical and personal care for people with neurological conditions,…
Serves private individuals and families needing nurse-led complex, live-in or home care, including older people, younger adults, and people with neurological conditions, spinal injuries, disabilities…
Financial Health
StrongStrong · Hiring · 89% CAGR over 4y
Location
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Computed from 5 filingsProduces biltong and droëwors from grass‑fed British and Irish beef and sells them online and in store. Also retails South African food products including sauces, snacks, drinks, sweets, groceries,…
Serves UK consumers buying biltong, droëwors and Southern African groceries online or in-store, including gift buyers sending hampers to friends, family, colleagues, clients or bosses.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 3 filingsProvides coach and bus hire for private groups, corporate travel, school transport, weddings, sporting events and tours. Operates local bus and park‑and‑ride services and offers contract staff…
Serves private groups, corporate clients, tour operators, schools and colleges, sports teams, wedding parties, employers and public sector partners needing coach or bus transport across Scotland.
Financial Health
HealthyHealthy · -3% CAGR over 2y
Location
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Computed from 5 filingsProvides private hire minicab services including local journeys and airport transfers. Operates a 24/7 booking service via phone and mobile app, offering executive vehicles, GPS‑tracked cars, and…
Serves local consumers, business account holders and personal account customers in Abbey Wood, Thamesmead and South East London, including travellers needing airport or seaport transfers and PAs…
Financial Health
WeakWeak · 13% CAGR over 3y
Location
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Computed from 5 filingsOperates a health and fitness club offering gym facilities, group exercise classes, yoga and reformer Pilates, swimming pool and spa facilities, personal training, and wellness programmes through…
Serves individual consumers and members in Buckinghamshire, including fitness enthusiasts, gym users, class participants, swimmers, spa users, personal training clients and yoga/Pilates practitioners.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides home care and personal support services, including assistance with bathing, dressing, mobility, medication supervision, meal support, companionship, light domestic tasks, respite sitting,…
Serves individuals and families arranging in-home care for older adults, disabled people, people with mobility or personal care needs, and those needing respite, palliative, companionship or…
Financial Health
HealthyHealthy · -4% CAGR over 4y
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Computed from 4 filingsProvides domiciliary home care services for elderly and vulnerable individuals, including visiting care, live‑in care, overnight support and personal assistance. Supports people with conditions such…
Serves older adults, disabled people, people recovering from illness or injury, and families arranging in-home support in London, including those needing dementia, cancer, Parkinson’s, spinal injury,…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 3y
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Computed from 5 filingsOperates a membership-based equestrian youth organisation providing horse riding training, coaching programmes, and achievement awards. Organises competitions and events across disciplines such as…
Serves young riders and horse/pony enthusiasts, their parents, Pony Club branches and equestrian centres, plus coaches, volunteers and sponsors involved in youth equestrian activities.
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
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Computed from 5 filingsProvides self-storage units for personal and business use, including storage for household goods, archived documents, and vehicles. Also offers van hire and a range of unit sizes for short- and…
Serves households and businesses needing storage for personal goods, business stock, archived documents or vehicles in the Braintree, Colchester, Chelmsford and Stansted areas.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 4 filingsOperates a co‑educational independent day and boarding school for ages 2½–16, providing early years, preparatory and senior education, GCSE preparation, boarding accommodation, and extracurricular…
Serves parents and families seeking independent co-educational day or boarding education for children aged 2½–16, including early years, prep and senior pupils, plus international and military…
Financial Health
HealthyHealthy · -78% CAGR over 3y
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Computed from 5 filingsOperates a boutique hotel providing accommodation in guest rooms, suites and cottages. Offers restaurant and bar dining, afternoon tea, and hosts weddings, conferences, and events, with leisure club…
Serves leisure travellers, couples, wedding parties, diners, dog owners, and event or conference organisers seeking a country hotel venue in the Northumberland and Derwent Valley area.
Financial Health
HealthyHealthy · -60% CAGR over 5y
Location
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Computed from 5 filingsOperates Japanese restaurants offering dine‑in and takeaway food including sushi, sashimi, bento, noodles and other Japanese dishes. Provides table reservations, online ordering and catering items…
Serves individual diners and groups seeking Japanese cuisine at London restaurant locations, including customers booking meals, ordering takeaway, or purchasing cakes.
Financial Health
StrongStrong
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Computed from 5 filingsOperates holiday day camps for children aged 4–12, offering supervised childcare and structured multi‑activity programmes including sports, arts and crafts, STEM activities, games, and outdoor play…
Serves parents and carers of children aged 4-12 seeking OFSTED-registered Easter and summer holiday day camps across Sussex and Surrey, including families using childcare vouchers.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsDesigns and installs kitchens, bathrooms, doors and joinery, and provides heating and energy solutions. Offers home consultations, project design, plumbing and electrical installation, boiler…
Serves homeowners and households seeking home improvement projects, mainly kitchens, bathrooms, doors, joinery and domestic energy solutions, with finance and home consultation options.
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
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Computed from 5 filingsProvides English language training through online and in‑person classes, including general English, speaking practice, and exam preparation such as IELTS. Also offers group bookings, language level…
Serves individual English-language learners, international students and groups seeking online or in-person classes in London, including learners preparing for IELTS or other exams.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 5 filingsProvides domiciliary care and supported living services for adults, children, and older people with care needs, including those with mental health conditions, learning disabilities, or substance…
Serves children, young people, adults and older adults in Norwich with care and support needs, including people with mental health problems, learning disabilities or substance misuse issues, plus…
Financial Health
StrongStrong · Growing, Hiring · 89% CAGR over 5y
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Financial sub-scores
Computed from 5 filingsOperates convenience stores and an online shop selling groceries and household items, including confectionery, soft drinks, tobacco, vapes, gifts and cleaning products, sourcing products from…
Serves local consumers and households seeking convenience-store shopping, including everyday essentials, foreign groceries, tobacco/vapes and housewares, via neighbourhood stores and online.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides domiciliary care services including personal care, medication assistance, meal preparation, and help with household tasks and shopping. Also offers respite care, social support, and…
Serves older adults and people needing support to live independently at home, along with family members arranging care for loved ones. Targets private individuals seeking homecare, respite, social…
Financial Health
StrongStrong · Hiring · 49% CAGR over 3y
Location
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Showing 50 of 524 — +474 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 524 leads
Showing 50 of 524 — +474 more with verified decision-maker contacts, live data, and CRM sync.
How WP-Optimize usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
WP-Optimize is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Caching
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Frequently asked questions
How many UK B2C companies use WP-Optimize?
What share of UK B2C companies run WP-Optimize?
How is WP-Optimize usage detected?
What size B2C companies use WP-Optimize in the UK?
What do WP-Optimize-running B2C companies also run?
Can I get contact details for these companies?
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