B2C Companies Using Breadcrumb NavXT in the UK: 221 Active Firms (2026)
B2C companies in the UK use website breadcrumb navigation to guide consumers through product, service and content journeys.
For consumer-facing firms, a dedicated breadcrumb-navigation plugin usually sits between merchandising, content production and web operations rather than in a standalone technology budget. It helps category-heavy sites expose hierarchy to shoppers, patients, guests or household buyers, while giving search and analytics teams cleaner signals about page relationships. Adoption tends to point to a content-managed site with enough depth for navigation to matter: multiple service lines, product families, local pages or editorial guides. The buying centre is typically digital marketing, ecommerce or a small web team, rather than a central platform committee.
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Across the UK, 221 consumer-facing companies are actively trading with this breadcrumb-navigation plugin detected on their public websites. The employment footprint is modest but visible: these firms together report 2,248 employees. Within detected plugin use in the sector, the system sits ninth at 2.5%, among 8,921 detected plugins, behind site analytics, publishing, menu, page-building, image-optimisation and security tools. Registered-office geography is weighted towards London at 22.6%, followed by the South East at 15.8%, the North West at 13.1%, the East of England at 9.5% and the South West at 8.6%.
A breadcrumb plugin is not regulated in itself, but the surrounding consumer stack carries familiar website-governance obligations. Consent, tracking and form-handling need to sit within GDPR and ICO expectations, especially where contact forms, anti-spam tools, search optimisation and ecommerce functions are deployed alongside navigation aids. Procurement is usually shaped by the content-management ecosystem: firms inherit dependencies from themes, agencies and hosting arrangements, then assess whether plugins are maintained, compatible and accessible. For healthcare and home-service operators, the sharper risk is less the breadcrumb trail than the accuracy of consumer-facing claims and local-service pages.
Adoption appears likely to remain a pragmatic content-architecture choice rather than a board-level technology decision. Category-heavy consumer sites still need visible paths back through service, location and product pages, but many will get that function bundled into themes, page builders or search tools rather than installed as a separate component. The cohort therefore tends to look mature in web operations but not necessarily large in corporate terms. Consolidation in content-management tooling may reduce standalone plugin selection, while accessibility and search-quality work should keep breadcrumb markup on the maintenance list.
Adoption by company size
Adoption of Breadcrumb NavXT rises with company size across the trading UK B2C companies in this cohort. 0.3% of the 54,825 companies with under 10 employees run Breadcrumb NavXT (142 detected). 0.2% of the 26,843 companies with 10–50 employees run Breadcrumb NavXT (65 detected). 0.5% of the 3,060 companies with over 50 employees run Breadcrumb NavXT (14 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
221
Active firms
2026
2.5%
Of detected WordPress plugins share
UK B2C
7
Median headcount
Filed accounts
432
Verified contacts
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (6 of 221 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (20 firms), so a sizeable share is in its first few filing cycles.
Among B2C firms with a detectable plugin system, the largest comparable plugin cohort reaches 30.6% (2,726), while breadcrumb-navigation users account for 2.5% (221) within an 8,921-company base.
London accounts for 22.6% (50) of B2C firms running the breadcrumb-navigation tool, followed by the South East at 15.8% (35) and the North West at 13.1% (29).
Contact-form tooling is also detected on 71.9% (159) of the cohort, suggesting these sites pair navigation depth with enquiry capture.
Search-optimisation tooling appears on 44.8% (99), while anti-bot verification appears on 38.0% (84), pointing to a web stack built around discovery and form protection.
Healthcare providers and field-services or trades businesses make up 27.1% (60) and 23.5% (52) of the overlapping sector tags, so the cohort leans towards service-led consumer journeys rather than pure ecommerce.
WordPress plugins market share among UK B2C
Share of the 8,921 UK B2C with a detectable system. As of June 2026.
What else do Breadcrumb NavXT-running B2C run?
Share of the 221 Breadcrumb NavXT-running UK companies where each technology was also detected. As of June 2026.
Where Breadcrumb NavXT B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£560.8K
Median UK turnover
2.7%
Above £5M turnover
20
Incorporated since 2022
432 verified decision-maker contacts
across these 221 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Breadcrumb NavXT
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDesigns and organises tailor‑made travel itineraries and guided tours across the UK and Europe, including culinary, heritage, rail and scenic journeys. Arranges accommodation, transport and curated…
Serves affluent leisure travellers, including couples, solo travellers, families and honeymooners, seeking tailor-made luxury trips focused on the British Isles, France, Ireland and Italy.
Financial Health
StrongStrong · Hiring · 67% CAGR over 5y
Location
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Computed from 5 filingsSells used and performance cars through an online inventory, including brands such as Porsche, Aston Martin and McLaren. Also offers vehicle consignment services, handling valeting, advertising,…
Serves private car buyers and sellers, particularly enthusiasts seeking used prestige, performance and luxury vehicles from brands such as Porsche, Aston Martin, McLaren, Range Rover and Rolls-Royce.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online dealership selling new and used cars. Lists vehicle inventory including SUVs and passenger cars, provides vehicle search tools, trade‑in valuation, financing options, and arranges…
Serves retail consumers looking to buy, finance, or trade in new and used cars, rather than business fleets or specialist commercial buyers.
Financial Health
StrongStrong
Location
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Computed from 5 filingsSupplies school uniforms and accessories for primary and secondary schools through an online shop and retail store. Offers school-specific ordering, pop-up shops, and term-time click-and-collect…
Targets parents and carers of pupils at primary schools and secondary academies, plus schools and academy trusts needing retail ordering, click-and-collect and pop-up shop support.
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
Location
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Computed from 3 filingsSupplies marine equipment and gear for fishing vessels, yachts and recreational boats, including ropes, anchors, plotters, bow thrusters, boots and clothing. Acts as a UK importer and distributor of…
Serves fishermen, anglers, yacht and boat owners in Orkney and across the British Isles, plus businesses in fishing, agricultural, marine renewables, construction and recreational craft sectors.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsSells used caravans, motorhomes and campervans, stocking multiple makes and berth configurations. Provides vehicle preparation and certification, finance options, delivery and export arrangements,…
Serves private leisure customers seeking used caravans, motorhomes and campervans, including UK and Northern Ireland buyers, plus export customers using major UK shipping ports.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOrganises and sells group event and party packages, including stag and hen parties and team‑building events. Arranges activities such as bar crawls, cocktail workshops, sports games, themed…
Sells primarily to consumers organising group celebrations, especially hen and stag parties, Christmas events and social outings. Also serves businesses booking team-building activities, across UK…
Financial Health
DistressedDistressed · -58% CAGR over 4y
Location
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Computed from 5 filingsOperates an online property listing platform focused on park homes and lodges, allowing users to browse homes for sale, available plots, manufacturers and residential parks, compare properties, and…
Serves consumers looking for residential park homes, lodges and available plots, alongside park operators, groups and manufacturers seeking visibility for listings.
Financial Health
StrongStrong
Location
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Computed from 5 filingsIntroduces DBS-checked carers to individuals needing support at home, arranging services such as live-in and hourly care, companionship, dementia and disability support, overnight care, and help…
Serves individuals and families across England and Wales seeking in-home care, including elderly people, younger adults, people with dementia or physical disabilities, and those needing support after…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells new-build residential housing developments, designing and constructing modern homes with open‑plan layouts and specified fittings. Manages housing projects and offers optional home…
Targets private homebuyers, including families, looking for modern new-build houses within residential developments in Scotland, including communities such as Glenboig and Bridgend.
Financial Health
StrongStrong · Hiring · 12% CAGR over 6y
Location
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Computed from 2 filingsBuys and sells high‑performance and luxury cars, specialising in prestige supercars. Offers vehicle sourcing through supplier networks, trade‑ins and sales of used supercars, along with purchase…
Serves affluent private buyers and sellers seeking prestige, performance and luxury supercars, including customers looking for finance, trade-ins or sourcing specific models from well-known marques.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 3 filingsSells used cars, specialising in sports, prestige and performance vehicles. Offers vehicle sourcing for specific models, purchases cars from owners, and facilitates finance through partner lenders.
Sells to consumers looking to buy, finance, source or sell used specialist vehicles, particularly sports, prestige and Land Rover Defender models. Targets private car buyers and owners seeking dealer…
Financial Health
StableStable
Location
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Computed from 3 filingsSells gold, silver, platinum and gemstone jewellery including engagement and wedding rings. Provides jewellery repairs, resizing and remodelling, bespoke design and commissions, engraving, pearl…
Serves consumers seeking fine, wedding, diamond, gemstone, silver, vintage and bespoke jewellery, plus jewellery owners needing repairs, valuations, remodelling or watch services, primarily through…
Financial Health
StableStable · -3% CAGR over 2y
Location
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Computed from 4 filingsOperates backpacker and party hostels offering dormitory and private room accommodation. Also runs sports bars and pubs providing food, drinks and entertainment, including live music, DJs and sports…
Serves leisure travellers, backpackers and tourists seeking hostel accommodation in European city centres, plus consumers visiting late-night party, live music, sports bars and historic pubs.
Financial Health
WeakWeak · Hiring · 31% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling vaping products, including e‑liquids, nicotine salts, vape starter kits, pod and sub‑ohm devices, tanks, mods, coils, batteries, chargers and related…
Serves UK consumers aged 18+ who vape or are switching from smoking, including first-time vapers and experienced users buying vaping products online.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsSupplies ceramic and porcelain tiles for bathrooms, kitchens and floors, including feature and decorative designs. Also provides tiling adhesives, grouts and accessories, and offers CAD‑controlled…
Sells primarily to homeowners and home renovators buying bathroom, kitchen and floor tiles, plus adhesives and accessories. Also serves clients seeking bespoke waterjet tile designs for residential…
Financial Health
WeakWeak · 2% CAGR over 2y
Location
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Computed from 5 filingsProduces and sells artisan cheeses made from cow’s, goat’s, and ewe’s milk, including brie, grilling cheese, and smoked varieties. Offers cheese bundles, celebration cheese cakes, and gift vouchers…
Serves UK consumers buying artisan cheese online, including gift buyers and celebration-cake customers, and supplies retail stockists seeking small-batch British cheeses.
Financial Health
StableStable · -9% CAGR over 4y
Location
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Computed from 5 filingsOperates a property letting and sales platform listing residential and commercial properties. Provides rental listings, property sales listings, and landlord services including property marketing and…
Serves renters, homebuyers, students and commercial occupiers seeking property, plus landlords, home sellers and property investors looking to manage, value or market residential and commercial real…
Financial Health
StrongStrong
Location
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Computed from 3 filingsDesigns and manufactures bespoke furniture and home furnishings, including sofas, chairs, headboards and tables, as well as embroidered textiles, fabrics, cushions, lighting and decorative mirrors,…
Serves private residential clients, interior designers and trade buyers seeking bespoke luxury interiors, furnishings and decorative accessories.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
Location
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Computed from 4 filingsOperates a wildlife park and zoo exhibiting a range of animal species and themed dinosaur attractions. Provides visitor admissions, animal encounter experiences, educational school visits, events,…
Serves a mixed B2C and education market: families, leisure visitors, animal enthusiasts, school groups and education providers seeking zoo visits, animal experiences, events and learning activities…
Financial Health
HealthyHealthy · Profitable, Hiring · 7% CAGR over 3y
Location
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Computed from 5 filingsOperates a women’s fashion boutique and online store selling designer clothing and accessories. Offers bridalwear, mother‑of‑the‑bride and occasion outfits, as well as casual apparel such as…
Sells to women shopping for designer fashion online and in-store, including bridal customers, mothers of the bride or groom, and wedding guests seeking occasion, party and casual wear.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 4 filingsProvides insurance brokerage services for businesses and individuals, arranging policies such as property owners, construction, cyber, liability, fleet, marine, health, home and professional…
Serves UK businesses and individuals needing insurance, including property owners, landlords, construction firms, care homes, hospitality operators, manufacturers, motor traders, fleet owners,…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsManufactures, supplies and installs double‑glazed uPVC windows, doors, conservatories, roof lights and high‑security doors. Provides made‑to‑measure design, fabrication and fitting services for…
Serves homeowners and commercial clients seeking window, door, conservatory, roof light and security door projects, with residential customers and business premises across London and the wider UK.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Operates holiday accommodation comprising estate houses, cottages and gatehouse lodges available for short stays and group bookings. Also offers venue hire for weddings, events and experiences, with…
Serves consumers seeking countryside breaks in Herefordshire, including couples, families, friends, multigenerational groups, pet owners, and private clients planning weddings or venue hire.
Financial Health
N/AN/A
Location
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Computed from 5 filingsSupplies fresh fish and shellfish sourced from the British Isles and internationally, operating both wholesale and retail. Also sells free-range and specialist poultry, seasonal game, dried goods and…
Serves retail shoppers and home delivery customers in the Birkenhead/Wirral area, as well as local restaurants and caterers buying wholesale.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
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Computed from 4 filingsOperates a retail boutique and online store selling women's designer clothing and accessories, including bridal wear, mother‑of‑the‑bride outfits, occasion wear, knitwear, jackets, jeans and tops.…
Serves women seeking designer fashion, bridal appointments, mother-of-the-bride/groom outfits, wedding guest, party and everyday wear, through boutique appointments and online shopping.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 3 filingsOperates a retail butcher shop selling fresh meat and poultry including beef, lamb, pork and chicken, alongside game and exotic meats. Also offers fish, deli items, baked goods, condiments and…
Serves B2C retail customers and households, including home cooks and barbecue shoppers; the site also indicates a corporate customer segment through a dedicated corporate section.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsInstalls and maintains domestic heating systems and renewable heating assets through subsidiary operations. Manages portfolios of installed heating equipment and operates digital platforms providing…
Serves homeowners seeking heating and home improvement options, and B2B customers including heating installers, engineers and home improvement firms using finance, pricing and ordering platforms.
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsProvides international study and training programmes including A‑Levels, short‑term and intensive English courses, summer and winter schools, cultural exchange programmes, and US Summer Work and…
Serves international students and their families seeking UK or US study-abroad pathways, English language study, A-levels, seasonal school programmes and US work-travel opportunities, alongside…
Financial Health
WeakWeak
Location
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Computed from 5 filingsProvides claims management services for accident and personal injury compensation cases, including road traffic accidents, workplace injuries, public liability incidents and medical negligence.…
Serves individuals and families on a B2C basis seeking compensation after road traffic accidents, workplace injuries, public liability incidents, medical negligence, serious injuries or fatal…
Financial Health
StableStable · -16% CAGR over 4y
Location
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Computed from 3 filingsSupplies spare parts and components for Steyr‑Puch Pinzgauer and Haflinger all‑terrain vehicles, including genuine, reproduction and reconditioned parts. Also sells used vehicles, merchandise, and…
Serves UK and worldwide Pinzgauer and Haflinger owners, restorers and enthusiasts, plus organisations operating Steyr-Puch all-terrain vehicles that need spare parts, vehicles or tracked vehicle hire.
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings, and property management. Assists buyers, sellers, tenants, and landlords with property marketing, valuations, tenant…
Serves home buyers, property sellers, renters and landlords, from first-time landlords to portfolio owners, in Hornsey, Crouch End, Harringay and nearby North London areas.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
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Computed from 4 filingsSells used left‑hand drive and right‑hand drive vehicles through an online and showroom stocklist. Provides vehicle sourcing, part‑exchange and purchasing of left‑hand drive cars, finance options,…
Targets private car buyers, expatriates and UK motorists planning to live, travel or drive in Europe, plus owners looking to sell left-hand-drive vehicles.
Financial Health
HealthyHealthy · Hiring · 31% CAGR over 3y
Location
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Computed from 5 filingsProvides domiciliary and live‑in care services for elderly and disabled people, including dementia and Alzheimer’s support, overnight and respite care, post‑hospital care, and assistance for…
Sells to elderly and disabled people needing home-based care, and their families or carers. Serves individuals needing dementia, live-in, reablement, disability, mental health and complex care…
Financial Health
StrongStrong · -29% CAGR over 2y
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Computed from 4 filingsProvides integrated public transport ticketing products that allow travel across multiple operators and modes, including bus, metro, rail and ferry. Offers multi-operator tickets such as day, student…
Serves individual public transport passengers in Tyne and Wear, including commuters, students, young people and day travellers using buses, Metro, local rail and Shields ferry services.
Financial Health
HealthyHealthy · 0% CAGR over 3y
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Computed from 5 filingsProvides English language learning programmes for international students, including summer schools, study holidays and online pre‑departure courses. Organises tuition, accommodation, excursions and…
Serves international students, parents and educational groups seeking English-language study holidays and summer programmes in the UK, Ireland, USA and Canada.
Financial Health
StrongStrong · Growing, Hiring · 125% CAGR over 4y
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Computed from 4 filingsProvides van and light truck rental services, offering short‑term, long‑term and contract hire. Fleet includes short, medium and long wheelbase vans, Luton vans with tail lifts, and…
Serves consumers moving home or collecting furniture, and businesses needing delivery/logistics capacity, including builders, event organisers and firms requiring refrigerated or…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
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Computed from 5 filingsSupplies marine engines, sterndrives and replacement parts for inboard and outboard systems, including brands such as Mercruiser, Volvo Penta and Yanmar. Provides engine diagnostics, rebuilds,…
Serves boat owners and buyers, marine businesses, insurers and third parties needing support with marine engines, parts, surveys and claims across the UK, Ireland and Europe.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 5y
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Computed from 4 filingsDesigns and sells self‑adhesive protective patches for footwear that prevent or repair wear holes in areas such as the big toe and heel. Products include reinforced patches and applicator systems…
Sells primarily to consumers with trainers or shoes prone to toe or heel wear, including runners and everyday footwear users; also addresses retail stockists.
Financial Health
HealthyHealthy · Hiring · 108% CAGR over 3y
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Computed from 5 filingsSells used cars and arranges vehicle finance. Provides automotive aftersales services including MOT testing, routine servicing, diagnostics, mechanical repairs, and accident repair through a vehicle…
Serves consumers and local motorists in Cardiff, including used-car buyers, people selling vehicles, and vehicle owners needing garage services.
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
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Computed from 3 filingsAcquires land and property, develops residential and mixed‑use real estate projects, and provides property investment, sales, lettings, and asset management services. Manages build‑to‑rent schemes…
Serves property investors, homebuyers, tenants and landlords seeking residential and commercial property in London and commuter-belt locations, including new-build homes, lettings and build-to-rent…
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsSupplies new and part‑worn vehicle tyres, including performance and branded tyres. Provides tyre fitting and related automotive tyre services, offering advice on tyre selection and maintaining stock…
Serves mainly B2C motorists and vehicle owners in Blackburn and the North West, including drivers seeking performance, leading-brand or high-quality part-worn tyres and related tyre services.
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsSells used and new motorcycles from multiple brands through an online and showroom dealership. Provides motorbike servicing, MOT testing, finance options, and a service for customers to sell or…
Serves private motorcycle buyers and riders in the North East, including learners and experienced riders seeking used or new bikes, scooters, finance, servicing, MOTs, or a dealer to buy their…
Financial Health
StableStable · Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides Individual Voluntary Arrangement (IVA) services for individuals with unsecured debts. Insolvency practitioners assess eligibility, prepare IVA proposals, negotiate with creditors, and manage…
Serves UK consumers and individuals experiencing personal debt problems, including those with bank loans, payday loans or credit card balances, seeking IVA support rather than business finance…
Financial Health
StrongStrong · -86% CAGR over 3y
Location
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Computed from 5 filingsProvides professional skincare treatments including facials, cleansing, hydration and specialist skin procedures. Offers consultation-led treatment programmes addressing skin conditions, and sells…
Serves individual consumers in Richmond and Barnes, London seeking professional skincare treatments, beauty services and skin-health products, including clients with varied skin conditions or ongoing…
Financial Health
StrongStrong · Hiring · 11% CAGR over 5y
Location
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Computed from 5 filingsProvides mortgage brokerage and advisory services, helping clients compare and arrange mortgages for first-time buyers, home movers, remortgages, and buy-to-let properties. Also advises on protection…
Sells to consumers seeking personal mortgage and protection advice, especially first-time buyers, home movers, remortgagers and buy-to-let landlords, plus individuals buying life, income, critical…
Financial Health
StrongStrong
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Computed from 5 filingsSupplies fresh fish and seafood alongside poultry, game and delicatessen products to restaurants, caterers and retail customers. Prepares and packs wholesale orders and offers boxed seafood and food…
Sells to both foodservice businesses and consumers. Serves chefs, catering professionals, restaurants and other foodservice customers in the North of England, while also offering home delivery to…
Financial Health
StrongStrong · Hiring · 17% CAGR over 5y
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Computed from 5 filingsSupplies and installs UPVC windows, doors, conservatories, porches, and patio or French doors for residential and trade customers. Also provides rainwater goods including guttering and fascia, along…
Serves residential homeowners and trade customers in Devon and Cornwall, primarily for domestic property glazing, conservatory, porch, rainwater goods and maintenance needs.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Financial sub-scores
Computed from 3 filingsDevelops and builds residential and commercial property developments, including new‑build houses and restoration of period buildings for residential use, and sells homes within its housing…
Targets private homebuyers seeking luxury new-build or period residences in desirable Derbyshire and Midlands locations, including families prioritising community and nearby reputable schools.
Financial Health
StableStable · Hiring · 48% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel providing short‑stay accommodation including standard, deluxe, executive and hot‑tub suites. Offers bookable guest rooms with amenities and access to an on‑site lounge bar, along…
Serves leisure and business travellers visiting Lincoln, including couples, families, friends, colleagues, local business guests and national company visitors seeking hotel accommodation.
Financial Health
StableStable · -7% CAGR over 6y
Location
Unlock all 221 leads
Showing 50 of 221 — +171 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 221 leads
Showing 50 of 221 — +171 more with verified decision-maker contacts, live data, and CRM sync.
How Breadcrumb NavXT usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Breadcrumb NavXT is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by WordPress plugins
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Frequently asked questions
How many UK B2C companies use Breadcrumb NavXT?
What share of UK B2C companies run Breadcrumb NavXT?
How is Breadcrumb NavXT usage detected?
What size B2C companies use Breadcrumb NavXT in the UK?
What do Breadcrumb NavXT-running B2C companies also run?
Can I get contact details for these companies?
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