B2C Companies Using Crazy Egg in the UK: 153 Active Firms (2026)
B2C firms using web analytics sell directly to consumers online and optimise public-site journeys, pricing and conversion in the UK.
For B2C operators, heatmapping and conversion-analytics tooling sits close to ecommerce, marketing and product teams rather than enterprise data functions. It is used to see where visitors click, scroll, hesitate and abandon forms, then feed that evidence into landing-page tests, pricing pages and checkout work. Adoption usually signals a direct-channel business with enough traffic to justify ongoing conversion work, an in-house digital owner or retained agency, and a willingness to buy specialist measurement tools beyond basic site reporting. The pattern fits consumer services, retail, travel, education and subscription models where small improvements in public-site journeys can affect revenue.
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Across the UK, 153 actively trading B2C firms are detected running the tool, so adoption is a narrow slice of web-analytics usage rather than the default choice. Reported headcount totals 2,766, suggesting a footprint skewed towards smaller operators with some employee disclosure rather than anonymous brochure sites. Within the wider analytics category, it ranks ninth at 0.5% share against a denominator of 30,303 sector sites. London accounts for 32.0% of the cohort, followed by the South East at 19.0%, the South West at 10.5%, Yorkshire and The Humber at 8.5%, and the East of England at 6.5%.
Heatmapping and behaviour-analytics tools sit close to consent management because they observe on-site actions rather than just page loads. Consumer-facing sites need clear cookie notices, a defensible consent journey and internal rules on masking keystrokes, free-text fields and payment or health information. Procurement tends to involve marketing, product, ecommerce and legal teams, with agencies often configuring tests and tags. The vendor ecosystem also overlaps with tag-management, search optimisation and security tooling, which can make ownership untidy when several scripts are added by different teams.
Adoption appears likely to remain selective rather than universal. The tool suits consumer businesses that already have paid acquisition, landing-page ownership and a backlog of conversion questions, so it tends to arrive after basic analytics and campaign tagging are in place. Budget pressure may push some smaller firms towards bundled website suites, while more mature operators keep specialist behaviour tools where checkout, booking or subscription flows warrant closer inspection. Agency influence should remain important, particularly for firms without a dedicated experimentation team.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Crazy Egg rises with company size across the trading UK B2C companies in this cohort. 0.2% of the 54,825 companies with under 10 employees run Crazy Egg (94 detected). 0.2% of the 26,843 companies with 10–50 employees run Crazy Egg (49 detected). 0.4% of the 3,060 companies with over 50 employees run Crazy Egg (12 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
153
Active firms
2026
0.5%
Of detected Analytics share
UK B2C
7
Median headcount
Filed accounts
333
Verified directors
Across this cohort
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Key facts
About 9% of the trading cohort reports turnover above £5M (14 of 153 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms with a detectable analytics system, this tool accounts for 0.5% (153) of 30,303 companies, giving it a smaller detected share than the larger general-purpose analytics platforms.
Tag-management is common in the stack: 71.2% (109) of B2C firms running this analytics system also show a tag-management layer.
Content-led stacks are visible too, with 59.5% (91) also running a content-management platform and 47.1% (72) showing a search-optimisation plug-in.
London accounts for 32.0% (49) of the cohort by registered ITL1 region, followed by the South East at 19.0% (29).
Field Services & Trades is the largest tagged sector within the cohort at 13.7% (21), followed by Travel & Hospitality and Accounting & Audit at 9.8% (15) each.
Analytics market share among UK B2C
Share of the 30,303 UK B2C with a detectable system. As of June 2026.
What else do Crazy Egg-running B2C run?
Share of the 153 Crazy Egg-running UK companies where each technology was also detected. As of June 2026.
Where Crazy Egg B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£538.1K
Median UK turnover
9.2%
Above £5M turnover
7
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 291 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Crazy Egg
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates a travel agency selling package holidays, flights, and accommodation through major tour operators. Provides holiday search and booking via website, mobile app, call centre, and retail…
Sells to UK consumers and families booking leisure holidays, including package trips and flights from UK departure airports to European and worldwide destinations.
Financial Health
StrongStrong · Hiring · 17% CAGR over 2y
Location
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Computed from 5 filingsOperates an online craft beer subscription service supplying monthly boxes of small‑batch beers from international breweries, delivered to consumers with a beer magazine, tasting information and…
Serves UK consumers who want craft beer subscriptions, including enthusiasts interested in discovering small-batch beers, beer content and a member community; also appeals to gift buyers using…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Operates an online retailer of mobile phones and telecom services, offering handset and pay‑monthly contracts, SIM‑only plans, and device upgrades across major networks, alongside sales of…
Targets individual consumers shopping for personal mobile phone contracts, upgrades, SIM-only plans and broadband, especially buyers comparing Apple, Samsung and Google handset and network offers.
Location
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- Vertu08351437
- Vertu06088593
Operates a motor retail platform and dealership network selling new and used cars from multiple manufacturers, including electric and hybrid models. Offers online vehicle search, reservation and…
Targets private motorists across the UK, including used and approved-used car buyers, electric or hybrid buyers, and business customers arranging fleet or contract-hire vehicles.
Location
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Financial sub-scores
Computed from 3 filingsOperates an online platform for booking car rentals. Lists vehicles from rental providers across airports and cities worldwide, allowing users to compare options, manage reservations, and arrange…
Serves B2C travellers, holidaymakers and visitors booking rental cars online at airports, cruise ports and city locations across international destinations.
Financial Health
StrongStrong · Hiring · 13% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides specialist insurance policies including camera and photography equipment cover, bicycle insurance, caravan insurance, drone and fleet insurance, car hire excess insurance, and UK and…
Sells primarily to UK consumers seeking specialist personal insurance, including cyclists, photographers, caravan owners, motorists and travellers. Also serves amateur and professional photographers,…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsSells menstrual and bladder care products including pads, tampons, liners, period underwear, wipes, and reusable items. Offers direct-to-consumer online sales, subscription deliveries, and supplies…
Serves consumers who menstruate or need bladder support, including postpartum, perimenopause and menopause customers, plus workplaces, public sector organisations and wholesale buyers.
Financial Health
HealthyHealthy · Hiring · 48% CAGR over 6y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling designer lingerie, bras, briefs, swimwear, nightwear, shapewear and related accessories. Offers products from brands including Empreinte, Chantelle, Lise…
Sells to consumers shopping for women’s luxury lingerie, swimwear and nightwear, including buyers seeking bridal, maternity, teen, sports, shapewear and mastectomy bra options.
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsProvides subscription delivery of ready-to-eat meals, snacks and cold‑pressed juices. Offers plant-based and meat options designed by chefs and nutritionists, with weekly menus and home delivery of…
Serves health-conscious consumers seeking ready-to-eat meal delivery, including people wanting plant-forward, high-protein, gluten-free, dairy-free, vegan or meat-protein options delivered to home or…
Financial Health
StableStable · -6% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and sells organic and natural skincare, beauty and wellness products, including serums, moisturisers, cleansers, suncare, makeup and body care, as well as dietary supplements, tinctures and…
Serves consumers shopping for organic and natural beauty, skincare and wellness products, including buyers selecting by skin concern, routine or gifts, plus groups such as students, seniors and key…
Financial Health
DistressedDistressed · -12% CAGR over 2y
Location
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Computed from 5 filingsProvides a mobile app and prepaid debit card for children that enables parents to load allowances, monitor transactions, control online spending, and lock cards. The platform also allows children to…
Serves parents and guardians seeking pocket-money accounts for their children, alongside children and teenagers learning to manage spending and savings with adult oversight.
Financial Health
WeakWeak · -12% CAGR over 4y
Location
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- Flight Club12322907
- Flight Club Darts12316147
Financial sub-scores
Computed from 2 filingsOperates entertainment venues offering technology‑enabled social darts games alongside bar and food service. Provides bookable group activities, events and brunch sessions featuring interactive dart…
Serves adults booking social outings, weekend brunches and cocktails, plus corporate teams and event organisers arranging work socials or larger group events across its listed UK, US, Australian and…
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 4 filingsOperates an online platform selling airport transfer services between major European airports and city centres, including scheduled shuttle buses and door‑to‑door transfers, and offers group…
Serves leisure and business travellers, tourists, families and groups needing airport-to-city transfers across major European airports and city centres, with options for individual and group bookings.
Financial Health
StableStable · -26% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online platform that allows motorists to compare quotes and book vehicle maintenance and repair services, including MOTs, servicing and diagnostics, from a network of garages, dealerships…
Serves a two-sided UK market: drivers needing MOT, servicing and repair quotes, and garages, mobile mechanics and dealerships seeking repair and maintenance customers.
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online retail store selling women’s fashion clothing, footwear and accessories. Product categories include dresses, tops, denim, jackets, shoes and occasionwear, with collections…
Sells directly to fashion-conscious consumers, primarily women shopping online and in stores for clothing, shoes and accessories, including extended sizes and occasion-based outfits.
Financial Health
StableStable
Location
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Computed from 3 filingsArranges honeymoon holidays and travel packages including luxury resort stays, multi-centre trips, cruises and adventure itineraries. Provides destination advice, booking services and travel planning…
Serves engaged and newly married UK consumers planning honeymoons, weddings abroad, minimoons, babymoons, stag and hen trips, including LGBT couples seeking luxury or multi-centre travel.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsDesigns and sells baby feeding and weaning products, including long‑sleeve coverall bibs, dribble bibs, baby cutlery, training cups, and teething toys, along with weaning guides and accessories for…
Sells direct to consumers, primarily parents and caregivers of babies and toddlers, including families buying weaning, feeding, teething and breastfeeding accessories.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsOperates a collection of boutique hotels offering guest accommodation, restaurants, bars, meeting rooms and event spaces. Provides online booking for hotel stays, dining and hospitality services.
Sells to leisure and business travellers seeking luxury and boutique hotel stays in Central London, primarily direct-booking guests including couples, tourists and corporate visitors.
Financial Health
DistressedDistressed · -87% CAGR over 2y
Location
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Computed from 5 filingsProvides sales and marketing support for a skincare brand, promoting and facilitating sales of products such as eye creams, serums, facial moisturisers, cleansers and sun protection through online…
Sells direct to UK consumers seeking skincare for concerns such as fine lines, wrinkles, dryness, dullness, uneven skin tone and firming, including shoppers interested in eye creams, serums,…
Financial Health
WeakWeak · Hiring · 12% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells women’s clothing and accessories through an online retail store, including dresses, jumpsuits, trousers, knitwear, loungewear and footwear. Offers patterned and vintage‑inspired…
Sells directly to consumers, mainly women seeking colourful, patterned clothing in UK sizes 6–24, with additional ranges for kids and gift buyers.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a collection of independent hotels, providing short‑stay accommodation and hospitality services. Markets and manages multiple hotel properties and facilitates online room bookings, guest…
Serves leisure and business travellers visiting Central London, particularly guests seeking independent, historic hotel stays.
Financial Health
StableStable · -6% CAGR over 4y
Location
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Designs and sells robotic floor‑cleaning devices including vacuum and mop robots, along with charging docks and replacement accessories. Provides a mobile app and software platform used to control,…
Sells direct to consumers and households looking for robot vacuum and mopping products, plus existing Roomba owners buying accessories and replacement parts through its online store.
Financial Health
N/AN/A
Location
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Computed from 4 filingsDevelops and sells oral care products for babies and children, including natural toothpaste, toothbrushes, silicone finger brushes, floss, and dental care accessories, alongside related bath and…
Serves parents and families buying oral-care products for babies, toddlers and children, with online direct-to-consumer sales and a wholesale route for retailers and resellers carrying children’s…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 3y
Location
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- UK Carline03079594
Financial sub-scores
Computed from 5 filingsArranges personal and business contract hire for cars and vans, acting as a vehicle leasing broker. Provides online comparison of lease deals, quotations, and ordering across a range of…
Serves UK consumers and businesses seeking personal or business contract hire for cars and vans, including electric, hybrid, short-term, used and specialist-conversion vehicles.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 3 filingsProvides online training courses for individuals and organisations, covering subjects such as food hygiene, health and safety, safeguarding, fire safety, mental health, and business compliance.…
Serves individual learners and business teams needing compliance and professional development, including employers in food, education, health and social care, construction, facilities, and general…
Financial Health
StableStable · 2% CAGR over 2y
Location
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Computed from 5 filingsOperates a family adventure park offering rides, play areas, and outdoor attractions including roller coasters, slides, treetop structures and barefoot trails. Provides indoor soft play, educational…
Serves families with children seeking days out in North Wales, plus schools, youth groups and party bookers looking for educational visits, group trips, soft-play parties and glamping stays.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells golf equipment and accessories including drivers, irons, wedges, putters, golf balls, bags, hats and apparel. Provides custom golf club fitting and build services and sells products…
Serves individual golfers in the UK, from beginners to tour-level players, with dedicated offers for military personnel, veterans and first responders.
Financial Health
WeakWeak · Hiring · 55% CAGR over 4y
Location
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Computed from 3 filingsRetailer of household appliances and white goods through an online store and showroom. Sells cookers, ovens, hobs, refrigerators, freezers, washing machines, tumble dryers, dishwashers, small kitchen…
Sells primarily to consumers and homeowners in Cardiff and surrounding South Wales seeking kitchen appliances, white goods, small electricals and home entertainment products online or in-store.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsRetailer of mobility scooters and powered wheelchairs, offering various models for personal mobility. Sells accessories and spare parts and provides maintenance support and financing options through…
Sells to UK consumers seeking mobility scooters, wheelchairs, parts and maintenance, including disabled people and older adults eligible for VAT relief or finance options.
Financial Health
WeakWeak
Location
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Computed from 3 filingsProvides vocational training courses for electrical, gas engineering and plumbing trades. Offers beginner and advanced programmes including wiring regulations, PAT testing, heat pump and inspection…
Serves individuals across the UK, including career changers, beginners with no trade experience and existing electricians, plumbers and gas engineers seeking qualifications or reassessment.
Financial Health
HealthyHealthy · Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsOperates coach tours and travel packages including UK and European holidays, day trips and theatre outings. Provides return coach transport, organised itineraries, hotel accommodation on holidays,…
Serves leisure consumers and group organisers booking coach holidays, day trips and theatre outings, including British and continental trips with escorted travel arrangements.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides personal and business vehicle leasing services, offering new and used cars and vans from multiple brands. Arranges fixed‑term lease agreements with monthly payments, including electric…
Serves consumers and businesses seeking personal or business car and van leasing, including drivers and fleet buyers comparing electric, used, no-deposit and special-offer leases across multiple…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Computed from 3 filingsAssists UK taxpayers in claiming refunds from HMRC by preparing and submitting tax rebate claims. Specialises in employment expense and deduction claims, including work tools, mileage, uniform…
Sells to UK consumers seeking HMRC tax rebates, especially employed taxpayers in roles such as armed forces personnel, cabin crew, healthcare workers, mechanics, police officers and teachers, plus…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells consumer robotics and AI-powered toy robots, including programmable transforming robot figures based on entertainment franchises. Provides companion software platforms for…
Sells primarily to consumers, especially tech enthusiasts, collectors, and families buying AI-powered robot toys and branded entertainment products. Targets European retail buyers interested in…
Financial Health
StableStable · Hiring · 41% CAGR over 2y
Location
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Computed from 2 filingsSells new and used cars, vans and commercial vehicles through franchised dealerships representing multiple brands. Provides vehicle servicing, MOT testing, repairs, parts and accessories, finance and…
Serves private motorists, Motability customers, van buyers and business/fleet operators across London and South East England seeking new or used vehicles, leasing, servicing, repairs and parts.
Financial Health
StableStable · -8% CAGR over 1y
Location
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- Just Kampers03024961
Financial sub-scores
Computed from 3 filingsRetailer of replacement parts, accessories and restoration components for Volkswagen camper vans, Transporters and Beetles. Sells engine, braking, suspension, body, interior and electrical parts,…
Serves VW camper, Transporter and Beetle owners, restorers and enthusiasts, plus automotive trade garages with trade accounts, primarily in the UK.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an online platform for discovering and installing virtual reality applications and games for Meta Quest headsets and PCVR. Provides tools and a marketplace for sideloading, early‑access…
Serves VR consumers using Meta Quest and PCVR headsets, especially players seeking indie, early-access, and sideload-only apps and games, plus headset owners looking for tools and tips to manage…
Financial Health
StableStable · Hiring · 36% CAGR over 4y
Location
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Computed from 5 filingsSupplies flower bulbs for gardening, including tulips, lilies, daffodils, crocus, hyacinths and other seasonal varieties. Sells bulbs through an online shop, offering a wide range of species, hybrids…
Sells to UK home gardeners, gardening enthusiasts and horticultural buyers ordering flower bulbs online, including customers placing larger orders for displays or planting schemes.
Financial Health
StableStable · Hiring · 2% CAGR over 5y
Location
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Computed from 5 filingsOperates an online platform that helps prospective students search and compare UK universities and degree courses. Provides university rankings, student reviews, open day listings, course…
Serves prospective undergraduate and postgraduate students in the UK, including school leavers, Clearing applicants and people comparing universities, degree options, open days and student advice.
Financial Health
StrongStrong · Hiring · 29% CAGR over 4y
Location
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Computed from 3 filingsProvides coaching programmes, courses and online resources focused on personal development and relationship improvement for men. Offers structured training methods, group communities, podcasts and…
Sells to businessmen and adult men seeking help with marriage, relationships, confidence and personal fulfilment, particularly those feeling disconnected from their partners or dissatisfied despite…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a retail store and e‑commerce site selling men’s and women’s clothing, accessories, footwear, and lifestyle goods. Curates products from independent and emerging brands, including apparel,…
Sells to consumers seeking sustainably focused womenswear, menswear, kidswear and lifestyle products, including shoppers interested in independent and emerging fashion and design brands.
Financial Health
HealthyHealthy · -13% CAGR over 4y
Location
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Computed from 3 filingsManufactures and sells natural skincare products including body scrubs and facial masks made from recycled Arabica coffee grounds, hemp husks and plant‑based ingredients, supplied through an online…
Sells direct to consumers seeking natural, vegan and cruelty-free skincare, particularly beauty shoppers interested in sustainable face masks and body scrubs made with repurposed ingredients.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 2y
Location
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Computed from 4 filingsProvides financial planning, wealth planning and regulated financial advice to individuals. Offers investment and pension management through online portfolios, financial forecasting tools and…
Serves individuals and households seeking financial advice, including people with up to £200k to invest and higher-wealth households with £200k+ in savings, pensions or investments.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates a hotel offering guest rooms and suites, a restaurant and bar, wellness treatments, and event facilities. Provides accommodation packages, wedding and meeting spaces, afternoon tea, and…
Serves leisure travellers, families and couples seeking coastal hotel stays in Cornwall, alongside wedding parties, restaurant diners, spa guests and businesses booking corporate meeting spaces.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsDesigns, manufactures and sells dog toys, treats and feeding accessories. Product range includes chew and puzzle toys, dental sticks, food toppers, slow feeders, bowls, mats and other pet products…
Sells mainly to dog owners buying direct online, with a secondary B2B channel for pet retailers. Targets consumers seeking dog play, chewing, feeding and treat products.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides medical consultations and treatment for hormone-related conditions using bioidentical hormone replacement therapy. Offers services including menopause and andropause care, testosterone…
Serves individual patients across the UK, including women with menopause, perimenopause, PCOS or PMDD symptoms and men seeking support for andropause or testosterone-related hormone issues.
Financial Health
StableStable · -63% CAGR over 5y
Location
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- MCR Homes12686238
Financial sub-scores
Computed from 3 filingsMarkets and sells residential properties and rental homes, listing houses and apartments for sale or to let. Provides property search tools, development listings, buyer guidance, location…
Serves individual homebuyers, renters and residential property investors seeking homes for sale or to let in towns and cities across the UK, including families and relocators comparing local areas.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a network of care homes providing residential, dementia and respite care for older adults. Services include accommodation, personal care, medication management, meals, and daily living…
Serves older adults needing residential, dementia or respite care, and their families or representatives comparing care homes across England and Wales.
Financial Health
WeakWeak · -80% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential estate agency services including property sales, lettings and short‑term rentals. Offers property valuations, landlord services, property management, corporate relocation…
Serves London property buyers, renters, homeowners selling or valuing homes, private landlords, build-to-rent and new-homes developers, plus corporate relocation clients and students seeking…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOrganises and manages amateur 5‑a‑side, 6‑a‑side and 7‑a‑side football leagues, providing team and player registration, fixtures, results and league tables, and facilitating pitch bookings and league…
Serves football teams and individual players booking small-sided league places or pitch hire across North, East, West, South and Central London.
Financial Health
HealthyHealthy · Hiring · 100% CAGR over 2y
Location
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How Crazy Egg usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Crazy Egg is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Analytics
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Frequently asked questions
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