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B2C Using FullStory in the UK: 58 Active Firms (2026)
B2C companies using session replay tools optimise customer journeys on public websites, with UK operators spanning retail, travel and services.
Digital trading, product and customer-experience teams are the usual buying centres, rather than central IT alone. For consumer operators, a session-replay deployment tends to sit beside web analytics, tag management, booking and account tooling, helping teams diagnose where public-site journeys break before they brief design or engineering work. Adoption usually signals a business with enough online volume to justify behavioural analytics, a direct-channel posture, and at least some in-house or retained capability to turn observed friction into website changes. Typical engagements are lower mid-market in character: targeted subscriptions, defined web properties and a practical focus on conversion, bookings, account journeys and service deflection.
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UK adoption is a small, sector-specific pocket: 58 actively trading B2C firms are detected running this session-replay stack. Within the wider detected analytics stack ranking for the sector, it is last among the listed systems at 0.2%, behind broader analytics and tag-management systems. Reported employment is visible across the cohort, with total reported headcount of 1,564. The registered-office skew is London at 34.5%, the South West at 15.5%, the East of England and East Midlands at 12.1% each, and the North East at 5.2%.
Session replay creates a procurement question that ordinary page analytics often does not: it can capture keystrokes, page content and account context if implemented without careful controls. UK privacy and data-protection rules put the emphasis on lawful basis, minimised capture, masking of personal information, retention controls and processor terms with the vendor. For travel, retail and service operators, the risk is less about the tool category itself than about where it is placed: checkout, booking, logged-in account and lead-conversion journeys all carry different privacy and security exposures. Consent management and tag governance therefore sit close to product analytics, rather than being left to marketing operations.
Adoption appears selective rather than default. Consumer firms with direct online revenue have a clearer case for replay and journey diagnostics, while smaller operators often stay with lighter analytics until conversion leakage becomes visible internally. The category also faces bundling pressure, as broader analytics, consent and customer-experience suites absorb more behavioural diagnostics. That may leave dedicated replay users concentrated among teams with active product management, enough web traffic to justify regular experimentation and procurement tolerance for more careful privacy controls. Switching is likely to be pragmatic rather than ideological: teams will keep the stack where recorded sessions shorten diagnosis time and retire it where dashboards answer the same questions.
58
Active firms
2026
0.2%
Of detected Analytics share
UK B2C
7
Median headcount
Filed accounts
125
Verified contacts
Across this cohort
Key facts
About 17% of the trading cohort reports turnover above £5M (10 of 58 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Among B2C companies with a detectable analytics system, the session-replay tool is present at 0.2% (58 companies) against a denominator of 30,313 companies.
London accounts for 34.5% (20 companies) of the cohort by registered ITL1 region, followed by the South West at 15.5% (9 companies).
Travel & Hospitality accounts for 46.6% (27 companies) of the tagged cohort, ahead of E-commerce at 13.8% (8 companies) and Fashion & Retail at 12.1% (7 companies).
Edge/CDN and tag-management tools are each co-detected alongside the session-replay tool in 67.2% (39 companies) of the cohort.
Analytics market share among UK B2C
Share of the 30,313 UK B2C with a detectable system. As of June 2026.
What else do FullStory-running B2C run?
Share of the 58 FullStory-running UK companies where each technology was also detected. As of June 2026.
Where FullStory B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£562.3k
Median UK turnover
17.2%
Above £5M turnover
4
Incorporated since 2022
125 verified decision-maker contacts
across these 58 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using FullStory
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
The Kaleidoscope Bird Limited
Financial sub-scores
Computed from 3 filingsOperates a collection of boutique and luxury hotels offering guest accommodation, restaurants, spa facilities and event spaces. Manages properties including The Bird, Homewood, Bishopstrow and Dukes,…
Serves leisure travellers, couples, families, diners, spa guests and event bookers seeking boutique hotel stays, restaurants and country house venues in Bath, Somerset and Wiltshire.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
Alo Europe Limited
Financial sub-scores
Computed from 2 filingsOperates retail and online sales of yoga and activewear clothing for women and men, including leggings, tops, sports bras, sweatshirts and loungewear, along with accessories such as bags, hats,…
Sells B2C to women and men shopping for yoga, training, running, tennis and loungewear apparel, plus accessories and wellness products for studio, fitness and casual use.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 511% CAGR over 1y
Location
SLEEPS12 LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online platform and letting agency for large self‑catering holiday homes accommodating groups of 8–30 people. Markets and manages bookings for properties such as barns and cottages with…
Serves consumers and organisations booking large self-catering holiday accommodation for groups of 8–30, including families, friends, celebration parties, hen weekends, dog owners and corporate…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
Athletic Greens (UK) Limited
Financial sub-scores
Computed from 5 filingsSells powdered dietary supplement drink formulated with vitamins, minerals, botanical extracts and probiotic cultures. Product is marketed as a daily nutrition mix to support energy, digestion and…
Sells direct to health-conscious UK consumers and athletes seeking daily nutrition support, including people focused on energy, immunity, digestion, performance and recovery.
Financial Health
StrongStrong
Location
Financial sub-scores
Computed from 5 filingsOperates online travel search engines that aggregate and compare prices for flights, hotels, car rentals and travel packages from airlines and travel booking websites, enabling users to search…
Serves consumers planning travel, including individual leisure travellers comparing flights, hotels, car rentals and packages across airlines and travel sites, with localized sites for Canada and…
Financial Health
StableStable · Profitable
Location
Caravan Guard Limited
Financial sub-scores
Computed from 5 filingsProvides insurance policies for touring caravans, motorhomes, campervans, static caravans, park homes and holiday lodges. Offers online quotes, policy management and claims services, with optional…
Serves consumers who own or use touring caravans, motorhomes, campervans, static caravans, park homes, holiday lodges, trailer tents, folding campers and American RVs.
Financial Health
StableStable · -2% CAGR over 4y
Location
HOXTON HOTEL OPERATOR LIMITED
Financial sub-scores
Computed from 2 filingsOperates boutique hotels providing short‑stay accommodation alongside restaurants, bars, meeting rooms and event spaces. Manages hospitality services and online reservations for hotel stays, dining…
Serves leisure and business travellers, restaurant diners, and corporate or event bookers seeking hotel stays, meeting rooms and dining venues in cities across the UK, Europe and the USA.
Financial Health
WeakWeak · Hiring · 2284% CAGR over 1y
Location
Operates land‑based bingo clubs and an online gambling platform offering bingo games, slot machines, Slingo, scratchcards and jackpots. Provides multiplayer bingo rooms, promotions, and real‑money…
Serves UK consumers aged 18+ who play bingo and casino-style games online or in bingo clubs, including casual players seeking chat-room communities, promotions and real-money prizes.
Location
Pepe Jeans London Limited
Financial sub-scores
Computed from 4 filingsDesigns and sells denim-focused apparel and fashion products for men, women and children, including jeans, shirts, dresses, jackets, footwear, bags and accessories, offered through branded retail…
Sells directly to consumers shopping fashion and lifestyle products, targeting women, men and children. Serves retail customers buying jeans, clothing, footwear, bags and accessories through its…
Financial Health
WeakWeak · Hiring · 4% CAGR over 3y
Location
Living DNA Limited
Financial sub-scores
Computed from 5 filingsDevelops and sells direct-to-consumer DNA test kits for ancestry and health insights. Analyses cheek-swab samples to produce reports on genetic ancestry, regional heritage, traits, and fitness or…
Sells direct to consumers interested in ancestry, genealogy, DNA matching, and fitness or nutrition insights, with online kit sales to customers in the UK, US, Australia, Canada, New Zealand and…
Financial Health
WeakWeak · -3% CAGR over 4y
Location
CREP PROTECT LIMITED
Financial sub-scores
Computed from 5 filingsDesigns and sells sneaker care and protection products, including cleaning solutions, wipes, protector sprays, deodorising insoles, pre-treated laces, and storage or display cases, as well as care…
Sells primarily to B2C sneaker owners, collectors and streetwear consumers, including people seeking to maintain, store and display footwear purchased through online retail.
Financial Health
WeakWeak · -57% CAGR over 5y
Location
R.M. WILLIAMS (UK) LIMITED
Financial sub-scores
Computed from 4 filingsDesigns, manufactures and retails leather boots, footwear, clothing and accessories for men and women. Sells products including Chelsea boots, belts, bags, wallets, hats and apparel through online…
Serves UK consumers, primarily men and women shopping for casual, work, outdoor and dress footwear, clothing and accessories, including gift buyers.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
EASYBUY LIMITED
Financial sub-scores
Computed from 5 filingsRetailer of household goods and consumer products including beds, sofas, mobile phones, appliances, furniture and cars. Sells items online and in store with options to pay upfront or through weekly…
Serves consumers aged 18+ seeking furniture, beds, sofas, appliances, mobile phones, technology and cars, with options to buy outright or apply for finance and weekly payments.
Financial Health
HealthyHealthy · -72% CAGR over 4y
Location
SEAHAM HALL MANAGEMENT COMPANY LIMITED
Financial sub-scores
Computed from 3 filingsOperates a five‑star hotel and spa resort providing guest accommodation in suites and lodges, on‑site restaurants and bars, spa facilities, wellness treatments and spa days, and spaces for meetings,…
Serves leisure consumers seeking luxury coastal hotel stays, spa breaks, dining and gift vouchers, plus couples and organisers of private celebrations or business meetings in Durham.
Financial Health
DistressedDistressed · -90% CAGR over 2y
Location
Financial sub-scores
Computed from 3 filingsProvides car subscription services allowing customers to access vehicles for a fixed monthly fee. Subscriptions include insurance and other running costs, with users selecting vehicles and contract…
Targets consumers and business users seeking flexible, all-inclusive access to cars as an alternative to PCP, leasing or ownership.
Financial Health
StrongStrong · Hiring · 35% CAGR over 2y
Location
ELLENBOROUGH PARK LIMITED
Financial sub-scores
Computed from 5 filingsOperates a five‑star country house hotel offering guest accommodation, spa treatments, restaurants and bars, and event spaces. Provides overnight stays, dining experiences, weddings, meetings, and…
Serves leisure travellers, couples, families and dog owners seeking Cotswolds hotel breaks, spa days and dining, plus wedding parties and corporate/event organisers planning meetings, celebrations…
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
Location
OTTOLENGHI LIMITED
Financial sub-scores
Computed from 5 filingsOperates restaurants and delicatessens and sells prepared foods, bakery items, pantry ingredients, hampers and gifts through physical locations and an online shop. Publishes recipes and offers…
Sells directly to consumers seeking premium food, dining and gifting, including restaurant guests, deli shoppers, home cooks and buyers of hampers, bakery items, books and vouchers, with an emphasis…
Financial Health
HealthyHealthy · -56% CAGR over 5y
Location
GREEN POWER TRADING UK LTD
Financial sub-scores
Computed from 5 filingsRetailer of mobility scooters and powered wheelchairs, offering various models for personal mobility. Sells accessories and spare parts and provides maintenance support and financing options through…
Sells to UK consumers seeking mobility scooters, wheelchairs, parts and maintenance, including disabled people and older adults eligible for VAT relief or finance options.
Financial Health
WeakWeak
Location
Our Home Our Life Ltd
Financial sub-scores
Computed from 5 filingsDesigns and sells cookware, bakeware, small kitchen appliances, dinnerware, and kitchen tools through an online retail platform. Product range includes frying pans, pots, toaster ovens, blenders,…
Sells to consumers, including home cooks, households and gift buyers seeking kitchen and tableware for everyday meals, entertaining and weddings through direct-to-consumer retail.
Financial Health
StableStable · 0% CAGR over 4y
Location
Provides prepaid funeral plans and direct cremation services. Arranges collection and care of the deceased, conducts cremations at its facilities, and returns ashes to families. Also offers guidance…
Serves UK consumers, including individuals planning their own funeral arrangements and families or next of kin needing to arrange a funeral after a death, particularly cost-conscious customers…
Location
Provides direct cremation services and prepaid funeral plans. Collects the deceased from hospitals or homes, arranges cremation at its facilities, and returns ashes to families. Also offers guidance,…
Serves UK consumers planning end-of-life arrangements, as well as bereaved families or loved ones who need to arrange a funeral immediately.
Location
Tregenna Castle Hotel Limited
Financial sub-scores
Computed from 3 filingsOperates a hotel resort providing guest rooms, self‑catering apartments, cottages and lodges. Offers on-site restaurant and bar, leisure facilities, spa treatments, and venues for weddings, meetings…
Serves families, couples and groups seeking stays in St Ives, plus wedding parties, event organisers and businesses planning meetings or gatherings. Also targets diners and spa visitors looking for…
Financial Health
WeakWeak · -1% CAGR over 2y
Location
Homewood Park Limited
Financial sub-scores
Computed from 3 filingsOperates a country house hotel offering guest accommodation in rooms and suites, spa facilities with treatments and spa breaks, restaurant and bar dining, afternoon tea, and venues for weddings,…
Sells to leisure travellers, couples, families and dog owners seeking boutique hotel stays, spa breaks, dining and celebration venues near Bath. Also serves event buyers booking weddings, private…
Financial Health
StrongStrong · Growing · 1% CAGR over 2y
Location
Caspian Assured Ltd
Financial sub-scores
Computed from 5 filingsProvides life insurance brokerage services, comparing policies from multiple UK insurers. Advises individuals and businesses on cover including term life insurance, mortgage protection, critical…
Serves UK consumers, families, parents, over-50s and self-employed people, alongside business owners and employers seeking personal, mortgage, income, key person, shareholder or employee protection…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 7% CAGR over 4y
Location
BESPOKE INNS 2020 LIMITED
Financial sub-scores
Computed from 5 filingsOperates a group of pub restaurants offering food and drink, guest rooms, and hospitality venues. Hosts events and themed dining experiences, and provides catering services for private and external…
Serves consumers in Derbyshire and the Midlands seeking pub dining, drinks, rooms and venue events, plus private and corporate event organisers needing catering or hospitality venues.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
McAllister Deli Company Limited
Financial sub-scores
Computed from 5 filingsOperates deli-style restaurants serving made-to-order sandwiches, salads, baked potatoes and beverages. Provides dine-in, takeaway and online ordering for pickup or delivery, and catering platters…
Serves individual consumers and families looking for casual deli dining, including dine-in, pickup and delivery customers near its restaurant locations.
Financial Health
HealthyHealthy · Hiring · 108% CAGR over 3y
Location
Norfolk Mead Hotel Limited
Financial sub-scores
Computed from 5 filingsOperates a boutique hotel providing guest accommodation, restaurant dining and afternoon tea, and spa facilities offering treatments and spa days. Hosts weddings, private functions and corporate…
Serves leisure travellers, couples, diners and spa guests in Norfolk, as well as wedding parties, private event organisers and corporate clients seeking venue space.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
THE PARK HOTEL AYRSHIRE LIMITED
Financial sub-scores
Computed from 5 filingsOperates a four-star hotel providing guest accommodation, restaurant dining, and hospitality services. Offers conference and meeting facilities, wedding and event hosting, banqueting, and ticketed…
Serves leisure guests, wedding couples and families, diners, party organisers and event attendees, alongside businesses and organisations booking meetings, seminars, conferences and banquets in…
Financial Health
StableStable · -60% CAGR over 5y
Location
Financial sub-scores
Computed from 4 filingsOperates hair and beauty salons providing haircuts, colouring, styling, and restorative hair treatments. Also offers beauty services including facials, massage, waxing, IPL hair removal, and lash and…
Targets individual consumers across the UK who book hair and beauty salon appointments, including repeat customers using rewards and people buying gift cards.
Financial Health
DistressedDistressed
Location
Platinum One Hotels Limited
Financial sub-scores
Computed from 5 filingsOperates a hotel and spa offering guest accommodation and self‑catering suites, along with a restaurant, lounge and bar. Provides spa treatments, dining services, event and wedding venues, corporate…
Serves leisure travellers, couples and families seeking hotel stays, dining, spa days and weddings, plus corporate clients booking meetings, delegate packages and dining.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
Deben Inns Limited
Financial sub-scores
Computed from 3 filingsOperates a group of pubs offering food and drink service, including meals prepared by in‑house chefs and a range of beers and real ales. Venues host dining, events and promotions, and sell gift…
Serves B2C customers visiting Suffolk pubs and restaurants, including local diners, pub-goers, families, dog owners and people buying gift vouchers or booking tables.
Financial Health
HealthyHealthy · Profitable · 2% CAGR over 2y
Location
MOMENTUM SPORTS LTD
Financial sub-scores
Computed from 5 filingsDevelops sports analytics and training software that converts wearable device data (e.g., Fitbit, Garmin) into visualisations and insights, and provides training plans, predictive analytics, and…
Targets B2C athletes and fitness enthusiasts, and B2B trainers, strength-and-conditioning coaches, athletic trainers and sports performance staff working with school, university and private-sector…
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
Tunberry Golf Management Limited
Operates a golf club and courses at the Turnberry resort, providing tee time bookings, golf memberships, practice facilities, instruction through a golf academy, and retail via a pro shop, alongside…
Serves leisure golfers, golf club members, hotel and spa guests, wedding couples, and corporate clients seeking meetings, events or team-building at a Scottish golf resort.
Financial Health
Insufficient historyInsufficient history
Location
Financial sub-scores
Computed from 3 filingsProduces and sells organic tea products including loose‑leaf blends, biodegradable tea bags and chai syrup through an online shop and wholesale supply. Sources teas from certified farms and packages…
Targets individual tea drinkers buying online and business buyers such as retail stockists and wholesale accounts, with an emphasis on customers seeking organic, plastic-free products.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
ROE RESTAURANT LTD
Financial sub-scores
Computed from 2 filingsOperates a restaurant serving breakfast, brunch, and dinner, offering table reservations, private dining, and event bookings. Also sells gift vouchers and food products such as sauces and seasonings…
Serves individual diners, brunch guests and gift-voucher buyers, plus groups and corporate or private event organisers seeking reservations and private dining in Canary Wharf.
Financial Health
WeakWeak
Location
Regent Hotel (Doncaster) Limited
Financial sub-scores
Computed from 5 filingsOperates a hotel offering guest accommodation with ensuite and family rooms, along with on-site food and drink services. Provides venues for weddings, meetings and events, and offers serviced…
Serves leisure and business travellers visiting Doncaster, families seeking short stays, local diners, wedding couples, private event organisers, and organisations needing meeting or function space.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
Provides payment and consumer credit services enabling online and in‑store purchases to be paid immediately, in instalments, or deferred. Offers a mobile app and checkout integrations for retailers,…
Sells mainly to consumers shopping online or in app who want flexible payment options. Also serves retail brands and ecommerce merchants that offer Klarna at checkout, including businesses using…
Location
The Three Chimneys Limited
Financial sub-scores
Computed from 3 filingsOperates a fine‑dining restaurant and small hotel offering guest rooms, lunch and dinner services, wine lists and seafood‑focused menus. Also provides private dining, weddings, events, and gift…
Serves leisure travellers, food-led visitors and diners seeking Skye hospitality, plus couples, families, dog owners and groups booking weddings, private dining, retreats or exclusive use.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
GALLAGHER'S WINDOWS DOORS & CONSERVATORIES LTD
Financial sub-scores
Computed from 3 filingsSupplies and installs replacement windows, external doors and conservatories for residential properties. Offers PVC‑U, aluminium and timber glazing, bi‑fold and patio doors, insulated conservatory…
Serves homeowners and residential property owners in and around Milton Keynes, Northampton and Bedford seeking home improvement installations for windows, doors, conservatories, guttering, roofline,…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
CHARLOTTE GUESTHOUSE (WEYMOUTH) LIMITED
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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How FullStory usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
FullStory is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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