B2C Companies Using Google Cloud in the UK: 276 Active Firms (2026)
B2C companies using cloud infrastructure run customer-facing commerce, media or service platforms on scalable web hosting in the UK.
Consumer-facing adopters tend to use managed cloud infrastructure as a reliability layer for checkout, booking, account servicing, media delivery and campaign traffic, rather than as a developer experiment. The buying centre usually spans engineering, ecommerce, marketing operations and finance, with external agencies often influencing implementation choices for smaller operators. In B2C settings, adoption tends to signal a direct-channel posture: enough online demand to care about latency, uptime, consented tracking and recovery from traffic spikes, but not necessarily a large in-house platform team.
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The UK adoption cohort contains 276 actively trading B2C companies running this cloud infrastructure stack. Reported headcount across the cohort totals 1,899, pointing to a user base weighted towards lean operators rather than enterprise-only estates. Within this B2C infrastructure category, the stack is the IaaS reference point, appearing across 100.0% of these adopters. The regional pattern is London-skewed, with 22.1% registered in London, followed by the South East at 13.4%, the North West at 12.0%, the East of England at 9.4% and the South West at 8.3%.
Procurement looks less like a single infrastructure decision than a bundle of hosting, security, analytics, marketing and payment dependencies. For B2C users, the practical checks sit around where customer account, booking and payment information is processed; how incident notification is handled; and whether agencies or subcontractors can change live services. Privacy obligations matter because these sites commonly combine infrastructure with tracking and campaign tools, while payment journeys bring additional assurance work even when card handling is outsourced. Smaller firms may still need enterprise-style evidence from suppliers when consumer trust, refunds or service continuity are exposed.
Adoption appears tied to operational pressure rather than fashion: consumer businesses keep more revenue, service and retention work inside owned digital channels, and hosting choices follow that shift. Smaller adopters tend to lean on agencies and managed layers, while more mature teams bring observability, release control and cost governance closer to engineering. The stack may also face bundling pressure as security, analytics, payments and content systems blur at the edge of the website. Consolidation seems more likely than a clean migration wave, with firms replacing isolated components when contracts, performance issues or privacy reviews force the conversation.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Cloud rises with company size across the trading UK B2C companies in this cohort. 0.3% of the 54,825 companies with under 10 employees run Google Cloud (174 detected). 0.3% of the 26,843 companies with 10–50 employees run Google Cloud (83 detected). 0.4% of the 3,060 companies with over 50 employees run Google Cloud (12 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
276
Active firms
2026
100%
Of detected IaaS share
UK B2C
7
Median headcount
Filed accounts
561
Verified directors
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (13 of 276 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (31 firms), so a sizeable share is in its first few filing cycles.
B2C firms running this IaaS platform make up 100.0% (276) of the detectable-system denominator for the category on this page.
Edge-security and content-delivery tooling is also detected at 62.7% (173), suggesting traffic filtering and site performance sit close to hosting decisions.
Tag-management and web-analytics tools appear at 38.0% (105) and 35.1% (97), respectively, fitting acquisition-led consumer operating models.
London accounts for 22.1% (61) of the cohort, followed by the South East at 13.4% (37) and the North West at 12.0% (33).
Sector tags cluster around Field Services & Trades at 14.9% (41), Healthcare Provider at 14.1% (39), Education & Training at 14.1% (39), Travel & Hospitality at 11.6% (32), and Fashion & Retail at 11.2% (31).
Load balancers market share among UK B2C
Share of the 276 UK B2C with a detectable system. As of June 2026.
What else do Google Cloud-running B2C run?
Share of the 276 Google Cloud-running UK companies where each technology was also detected. As of June 2026.
Where Google Cloud B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£434.2K
Median UK turnover
4.7%
Above £5M turnover
31
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 439 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Google Cloud
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Operates an online travel booking platform that enables users to search, compare and reserve hotels, flights, rental cars, vacation packages, cruises, and travel activities, and manage trip bookings…
Serves individual consumers and leisure travellers booking hotels, flights, rental cars, packages, cruises and travel experiences, with deal-focused options for domestic and international trips.
Location
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Financial sub-scores
Computed from 2 filingsProvides management, marketing and support services for an online hostel booking platform. Supports the listing, promotion and reservation of backpacker hostels worldwide, and operates digital…
Serves B2C budget travellers, backpackers and solo travellers worldwide, alongside B2B hostel and budget accommodation operators seeking access to those travellers.
Financial Health
StrongStrong · Profitable · -12% CAGR over 1y
Location
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Operates an online travel booking platform that allows users to search and reserve hotels, flights, rental cars, holiday packages, cruises and travel experiences, and access deals, trip management…
Serves individual consumers and travelers, including leisure, holiday and business trip planners, families, cruise passengers and app-based loyalty members seeking travel options across domestic and…
Location
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Computed from 5 filingsProvides ticketing and event technology for festivals, concerts, and live entertainment. Operates an online platform for discovering events, purchasing tickets, managing bookings, and supporting…
Serves a mix of B2B and B2C customers: live entertainment organisers, promoters and brands, plus consumers buying tickets for music festivals, club nights and cultural events.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform and app that aggregates streaming service catalogues, enabling users to search for films and TV series and see where titles are available to stream, rent, or purchase…
Serves UK consumers who watch movies, TV series and sport across streaming platforms, including users comparing services such as Netflix, Prime Video, BBC iPlayer, NOW and Disney+.
Financial Health
StableStable · -41% CAGR over 5y
Location
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Computed from 3 filingsDesigns and sells men’s footwear including shoes, boots, trainers, sandals and slippers, alongside clothing such as jackets, knitwear, shirts, trousers and jeans, and accessories including bags,…
Sells direct to male consumers shopping online for footwear, clothing and accessories, with delivery and returns highlighted for customers in the UK, US, EU, Canada and Australia.
Financial Health
StrongStrong · 0% CAGR over 1y
Location
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Computed from 3 filingsOperates an online subscription platform providing carp fishing video content, including documentary-style films, tutorials and technical features. Offers members streaming access to a library of…
Serves individual carp anglers and fishing enthusiasts on a B2C subscription basis, including hobbyists interested in carp fishing content, community access, tackle discounts and gift cards.
Financial Health
StrongStrong · Hiring · 10% CAGR over 2y
Location
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Computed from 2 filingsProvides digital multi-currency accounts that allow users to hold and transfer USD, EUR and GBP, receive payments, send international remittances, access virtual Mastercard cards, and invest in US…
Serves individual professionals, freelancers and global remote workers who earn internationally in USD, especially people with ties to Egypt, Bangladesh, Pakistan, Nigeria and similar remittance…
Financial Health
HealthyHealthy · Hiring · 199% CAGR over 1y
Location
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Computed from 5 filingsDevelops and operates a parental control mobile application for Android, iOS and Amazon Fire devices that lets parents monitor and manage children’s device use, including screen time limits, app…
Sells to parents and guardians who want to supervise children’s use of Android, iOS, Kindle and Amazon Fire devices, with a focus on families managing screen time, app access and online safety.
Financial Health
StableStable
Location
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Computed from 4 filingsDevelops and operates Snapchat, a visual messaging and social media platform for sharing photos and videos. Creates augmented reality tools through Lens Studio, produces Spectacles camera glasses,…
Targets consumers, especially social media users communicating with friends and family, plus AR/AI developers and brands or political advertisers buying social media advertising.
Financial Health
StableStable · -78% CAGR over 3y
Location
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Computed from 5 filingsDevelops and sells at-home skincare devices using cold laser technology, along with skincare products and dietary supplements. Offers integrated skin treatment systems, consumable refills, and…
Targets affluent health and beauty consumers seeking anti-ageing, skin regeneration and longevity routines, including adults concerned with wrinkles, skin quality, stress, sleep and menopause.
Financial Health
StrongStrong · Growing, Hiring · 45% CAGR over 4y
Location
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Computed from 5 filingsProvides health and dental insurance plans for individuals and employers, alongside benefits administration. Offers integrated healthcare services including telemedicine, mental health therapy,…
Sells to individuals seeking personal health insurance, employers of all sizes buying employee health benefits, plan administrators, and healthcare practitioners/providers. Serves plan members and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsActs as a credit broker arranging vehicle finance by introducing customers to a panel of lenders. Also provides car leasing and vehicle rental services, helping customers obtain cars through finance…
Serves consumers seeking car finance, vehicle rentals and leasing options, including drivers with varying credit ratings and affordability profiles who need introductions to finance providers.
Financial Health
StrongStrong · Hiring · 86% CAGR over 4y
Location
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Computed from 4 filingsOperates an online prize competition platform selling limited-entry tickets for draws to win technology products, gaming hardware, electronics, vouchers and cash prizes, with scheduled live‑streamed…
Targets UK consumers interested in tech, gaming and collectibles, including PC hardware, consoles, handhelds, home tech, Lego and Pokémon products, plus cash and voucher prize entrants.
Financial Health
HealthyHealthy · Hiring · 36% CAGR over 3y
Location
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Computed from 4 filingsRetailer of luxury fashion products through an online boutique, offering women’s and men’s ready-to-wear clothing, shoes, handbags, small leather goods, jewellery, eyewear, fragrances and beauty…
Serves UK consumers shopping for luxury fashion, accessories, beauty and gifts, with separate ranges for women and men and online boutique customers seeking designer ready-to-wear, bags, shoes and…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 3 filingsDispenses prescription medicines and sells pharmacy products. Provides online prescription ordering, pharmacist consultations for common conditions, travel vaccinations, smoking cessation support,…
Serves individual healthcare consumers and families needing prescriptions, pharmacy services, travel vaccinations, weight-loss treatments and pharmacist consultations for common conditions.
Financial Health
HealthyHealthy · Growing · 2% CAGR over 2y
Location
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Provides home insurance products covering buildings, contents, or both. Offers tiered policies with optional add‑ons, online quote generation, policy management, and claims submission services…
Sells to UK consumers seeking home, contents, or combined household cover, including homeowners and residents comparing quick online quotes and managing policies through a customer portal.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates an online pharmacy dispensing NHS and private prescriptions and selling over‑the‑counter medicines, vitamins, medical devices, and health and beauty products. Provides online ordering,…
Sells directly to UK consumers seeking online pharmacy services, including NHS and private prescription users, plus shoppers buying over-the-counter medicines, health and beauty products, vitamins,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail shop selling cannabidiol (CBD) products including CBD oils, gummies, capsules, balms, patches, vape liquids, drinks and nasal sprays, along with related supplements such as…
Sells directly to UK consumers seeking CBD wellness products, including beginners and repeat buyers purchasing oils, gummies, capsules, balms, vapes and patches. Also serves pet owners through…
Financial Health
StableStable · Hiring · 5% CAGR over 5y
Location
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Computed from 5 filingsProvides a mobile app offering short‑term cash advances and income top‑ups, typically up to £500, repaid in instalments through a subscription model. Also offers features intended to help users build…
Serves UK consumers with low credit scores, bad credit histories or fluctuating pay who need short-term cash access, income top-ups and credit-building support via a mobile app.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides online tools, statistics, and content for fantasy football players, particularly Fantasy Premier League. Offers player data, points predictions, fixture analysis, team planners, AI team…
Serves B2C users: individual fantasy football managers and football fans playing Fantasy Premier League, Telegraph Fantasy Football and Sun Dream Team, including app, Discord and WhatsApp community…
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Provides residential broadband services using full‑fibre optic networks. Offers high‑speed internet packages with speeds up to multi‑gigabit levels, installation by engineers, customer support, and…
Targets residential consumers and households seeking full-fibre home broadband, including existing broadband users switching provider and customers prioritising high-speed, reliable internet for…
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Computed from 5 filingsProvides an online fitness platform offering on‑demand step aerobics, walking workouts, yoga, strength and cardio sessions. Subscription service includes structured workout programs, video classes…
Serves individual consumers seeking at-home fitness subscriptions, especially beginners or people wanting low-impact walking, step aerobics, yoga, toning and family-friendly workout programs.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 5 filingsDevelops and operates an online educational platform for children focused on reading and writing skills. Provides interactive lessons, creative writing activities, worksheets, and teaching resources,…
Serves parents, homeschool families and primary/elementary teachers seeking reading and writing support for children, with materials for classrooms, summer learning and home use.
Financial Health
StableStable · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsOperates and markets holiday accommodation including apartments, bungalows and villas in Tenerife and Lanzarote. Provides an online platform for booking stays, managing reservations and online…
Serves leisure travellers, families and couples booking holiday accommodation in Tenerife and Lanzarote, including visitors to resort areas such as Costa Adeje, Los Cristianos, Puerto de la Cruz and…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 2 filingsOperates casual dining restaurants serving burgers, fajitas, chicken dishes, wings, salads and desserts, along with margaritas, beer and other drinks. Offers dine‑in service, takeaway and delivery…
Serves B2C customers including individual diners, families and groups seeking casual dining, takeaway or delivery, plus customers ordering party platters for events and sports watching.
Financial Health
StrongStrong · Hiring · 17% CAGR over 1y
Location
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Computed from 5 filingsDevelops a trading application providing AI‑driven market analysis, real-time trade signals, performance analytics and behavioural tracking for traders. Integrates with MT5 accounts to monitor…
Serves individual retail traders, from new to experienced, seeking trading signals, market insight, mentorship and MT5-linked performance tracking, with emphasis on forex and gold trading.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsSupplies new and refurbished OEM electric power steering racks for passenger vehicles from brands including Audi, BMW, Mercedes and Volkswagen. Sells parts online, provides vehicle fitment checks…
Serves UK and international vehicle owners and automotive trade buyers needing OEM replacement steering racks for Audi, Volkswagen Group, BMW, Mercedes, Land Rover, Porsche, Tesla and other premium…
Financial Health
StableStable · -10% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells golf equipment and accessories including drivers, irons, wedges, putters, golf balls, bags, hats and apparel. Provides custom golf club fitting and build services and sells products…
Serves individual golfers in the UK, from beginners to tour-level players, with dedicated offers for military personnel, veterans and first responders.
Financial Health
WeakWeak · Hiring · 55% CAGR over 4y
Location
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Computed from 4 filingsPromotes and sells frozen dairy dessert products branded as Frosty, including chocolate and vanilla bases with sauces, cookies, and other mix‑ins. Offers the desserts through a fast‑food restaurant…
Sells to individual consumers and families ordering fast-food treats via app, online delivery, drive-thru, or pickup, including fans of seasonal dessert flavours and limited-time menu items.
Financial Health
WeakWeak · Hiring · 6% CAGR over 3y
Location
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Computed from 4 filingsOperates an online platform that helps homeowners sell residential property by providing valuations, arranging property improvements, and connecting sellers with a network of estate agents to market…
Serves homeowners and residential property owners who are preparing to sell, struggling to sell, or need staging or improvements before sale, alongside estate agents in its sales network.
Financial Health
StrongStrong · Hiring · 105% CAGR over 3y
Location
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Computed from 4 filingsOperates an online platform for art collectors that enables buying and selling artworks, managing collections, obtaining valuations, and arranging insurance. Provides verified artwork data, payment…
Serves B2C private art collectors and art investors, from new entrants to established collectors, seeking transparent access to the art market and expert advisory support.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 3y
Location
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Computed from 3 filingsProvides vocational training and qualifications for the fitness industry, including personal training, sports massage, nutrition, yoga teaching, and specialist fitness courses. Delivers courses…
Serves aspiring and existing fitness professionals across the UK, including people training to become personal trainers, yoga teachers, sports massage therapists or nutrition specialists, plus…
Financial Health
StableStable · -2% CAGR over 2y
Location
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Computed from 4 filingsRetailer of jewellery and watches, offering engagement rings, wedding and eternity rings, bracelets, pendants, earrings and bangles in gold, silver and platinum. Also sells branded watches and…
Sells to consumers buying engagement and wedding rings, fashion jewellery and watches, including men, women, children and gift buyers shopping online or in-store.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 3y
Location
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Develops a mobile road‑trip navigation application that enables drivers to plan scenic drives, discover curated routes, and share journeys with other motorists. Platform focuses on route discovery,…
Sells to consumers who enjoy driving-focused leisure trips, including road trip enthusiasts and motorists seeking scenic routes, trip planning tools, and a community of fellow drivers.
Financial Health
N/AN/A
Location
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Computed from 5 filingsRetailer of sewing and embroidery machines, overlockers and craft cutting machines, along with fabrics, quilt materials and haberdashery supplies. Sells machine accessories, threads, tools and craft…
Sells to UK sewing, quilting, embroidery and dressmaking customers, from beginners and hobby crafters to experienced/professional makers buying machines, fabrics, haberdashery and accessories online.
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 5 filingsOrganises overseas sports and social tours for university students and societies. Arranges group travel packages during Easter, including accommodation, events and activities in destinations such as…
Serves UK university students, particularly sports teams, societies, ski clubs, course groups and student group leaders organising Easter trips for friends or teams.
Financial Health
HealthyHealthy · Hiring · 48% CAGR over 4y
Location
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Computed from 3 filingsProvides one-to-one online tutoring in maths and English for children aged 5–16, delivering personalised lessons with qualified teachers, learning assessments, progress tracking, and a parent portal…
Serves parents and guardians of children aged 5-16 seeking Maths and English tutoring support, primarily for UK school-age learners through online one-to-one sessions.
Financial Health
StableStable · -24% CAGR over 2y
Location
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Computed from 5 filingsOrganises group travel and holiday packages for students, including city breaks, ski and snow sports trips, study visits and event travel. Arranges accommodation, transport and activities for…
Serves UK students, student unions, university societies and group leaders, plus small groups of friends seeking student-focused city, study, snow sports and event trips.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates an online platform that connects young people with households and businesses seeking help with tasks such as tutoring, music coaching, digital services, childcare and other part‑time work,…
Serves households, parents and small businesses seeking young people for tutoring, music coaching, babysitting, pet care, digital, social media, admin, events and other flexible work.
Financial Health
DistressedDistressed · -6% CAGR over 2y
Location
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Computed from 5 filingsProvides online trading education, market analysis, and trading tools for retail traders, including strategy videos, technical indicators, trade alerts, economic data calendars, and live-streamed…
Serves individual retail traders and aspiring prop-firm traders seeking forex, gold, index and crypto trading education, signals and market commentary, including Eightcap brokerage clients.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsOperates an online property portal that lists residential and commercial properties for sale and rent, including new homes, land and auctions. Provides search tools, property details, saved listings…
Targets consumers and businesses searching for residential, student, holiday, commercial and agricultural property for sale or rent in Ireland and Northern Ireland.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 2 filingsOperates an online property marketplace listing residential, commercial and land properties for sale and rent. Provides searchable listings for new homes and auctions, and tools such as saved…
Serves consumers and businesses seeking property for sale or rent in Ireland and Northern Ireland, including homebuyers, tenants, students, holiday renters and commercial or agricultural property…
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 5 filingsOperates an online student discount programme providing members with access to promotional codes, retail offers and deals from partner brands across categories such as fashion, food, travel and…
Serves Canadian students as consumers, targeting those seeking access to student discounts and promo codes.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online property marketplace listing residential, commercial and land properties for sale and rent. Provides searchable listings, new‑build developments, auctions, and email alerts…
Serves consumers and businesses seeking residential, student, holiday, commercial and agricultural properties for sale or rent in Ireland and Northern Ireland.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsOperates a convenience store retail brand and website providing promotions, recipes and a store locator for local shops. Supports independent retailers with branding, marketing offers and retail…
Serves consumers shopping at local convenience stores, including offer subscribers and store-finder users, and independent retailers considering joining or operating within its retail network as…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 4 filingsDevelops a social trust network platform and browser tools that let users connect social accounts, share reviews and endorsements for websites, wallets, and services, and receive recommendations from…
Serves individual internet users, social media users and Web3 participants, especially MetaMask wallet holders and dApp users seeking trusted recommendations and safety signals from their own…
Financial Health
StableStable
Location
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Computed from 5 filingsSells vehicle tyres for passenger cars, SUVs, light commercial vehicles and trucks through an online store, offering products from brands such as Joyroad, Sonix, Bearway, Tracmax and others.
Sells to vehicle owners and commercial transport customers buying passenger, 4x4/SUV, light truck and truck tyres, indicating a mix of B2C motorists and B2B operators with tyre replacement needs.
Financial Health
StableStable · -62% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates community pharmacies providing prescription dispensing and repeat prescription ordering, pharmacist consultations, minor illness assessments, and vaccination and travel clinic services.…
Serves local consumers and NHS patients needing community pharmacy access, including repeat prescription users, people booking health consultations, travellers requiring vaccinations, and shoppers…
Financial Health
WeakWeak · Hiring · 10% CAGR over 2y
Location
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How Google Cloud usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Cloud is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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