B2C Companies Using PFP in the UK: 63 Active Firms (2026)
B2C adopters of a detected website technology sell goods or services to consumers online, across the UK market.
For consumer-facing financial and insurance operators, a website-level payment processor usually sits close to application, checkout, renewal, top-up or adviser-referral journeys. Companies running this technology are not generally signalling a pure ecommerce stack; they appear to be supporting regulated sales conversations, repeat customer servicing and conversion tracking through the public website. Adoption also implies some internal ownership of web operations, finance reconciliation and customer support, even where the business remains owner-led. The buying centre is therefore split between commercial teams that care about completion rates, operations teams that need clean payment records, and web agencies or internal developers maintaining the site.
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In the UK, 63 actively trading consumer-facing firms are running this payment-processing technology on public websites. It is a niche option within detected payment processors: the system sits ninth in the category-share ranking, with 0.6% of a 10,900-company sector denominator. Reported employment totals 697 people across the cohort. Registered-office geography is dispersed rather than London-heavy, led by the South West at 15.9%, followed by the North West at 14.3%, the East of England at 12.7%, London at 11.1% and the West Midlands at 11.1%.
Consumer finance use cases change the diligence around a payment stack. Most of the cohort is tagged to wealth management, with insurance, asset management, retail banking and accounting overlaps, so procurement tends to involve more than checkout convenience. Buyers are likely to ask how payment pages, contact forms, analytics tags and customer portals share information, how chargebacks or failed payments are handled, and which party owns customer communications after a transaction. The co-detected web stack also points to agency-managed sites and marketing-led acquisition, which can make governance more fragmented than in a single enterprise platform.
Adoption appears likely to remain selective rather than broad-based. Payment processors in consumer financial services tend to be sticky once embedded into quote, onboarding, adviser-referral or renewal workflows, because switching touches reconciliation, customer messaging and website conversion paths at the same time. New uptake is more likely where firms want direct-channel payments without rebuilding their wider site stack. Some migration pressure may come from bundling across payments, fraud checks, analytics and consent management, especially where operators rely on external agencies. Larger firms may consolidate around broader platforms; smaller firms may keep familiar payment tooling if it continues to clear operational work.
Adoption by company size
Adoption of PFP varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run PFP (44 detected). 0.1% of the 26,843 companies with 10–50 employees run PFP (16 detected). 0% of the 3,060 companies with over 50 employees run PFP (1 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
63
Active firms
2026
0.6%
Of detected Payment processors share
UK B2C
7
Median headcount
Filed accounts
135
Verified contacts
Across this cohort
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Key facts
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
Among B2C companies with a detectable payment processor, this system appears in 0.6% (63) of the 10,900-company detectable set.
Use is concentrated in Wealth Management and Insurance tags: 98.4% (62) carry the former and 28.6% (18) carry the latter, with tags overlapping.
Registered offices are spread across several regions, led by the South West at 15.9% (10), the North West at 14.3% (9) and the East of England at 12.7% (8).
The surrounding website stack is content-led: 71.4% (45) also run a publishing platform, 46.0% (29) an SEO plugin and 41.3% (26) a bot-checking service.
Financial-risk classifications show some fragility, with 25.4% (16) marked weak and 3.2% (2) distressed.
Payments market share among UK B2C
Share of the 10,900 UK B2C with a detectable system. As of June 2026.
What else do PFP-running B2C run?
Share of the 63 PFP-running UK companies where each technology was also detected. As of June 2026.
Where PFP B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£480.5K
Median UK turnover
0%
Above £5M turnover
1
Incorporated since 2022
135 verified decision-maker contacts
across these 63 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using PFP
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides mortgage brokerage and financial advisory services, including equity release advice, mortgage capacity assessments, insurance and protection products, pensions and investment planning, and…
Serves consumers seeking financial advice, including homeowners aged 55+, first-time buyers, home movers, remortgagers, buy-to-let landlords, and individuals planning insurance, pensions, investments…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and wealth management services, including investment portfolio construction, cash flow planning, pension and tax planning, insurance and estate considerations. Offers…
Serves private individuals and families seeking personal financial planning and wealth management support, including those managing investments, pensions, property, debt, protection, tax and estate…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsProvides independent financial advice and planning services covering pensions, investments and insurance protection. Analyses clients’ financial situations, recommends suitable products, arranges…
Serves UK-based consumers seeking personal financial advice, particularly individuals planning for retirement, pension decisions, investments and protection needs.
Financial Health
StableStable · Hiring · 34% CAGR over 3y
Location
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Provides independent financial advice and wealth management services to individuals, including financial planning, investment management, pension and retirement planning, tax planning, and ongoing…
Serves private individuals and families seeking long-term financial advice and personal adviser relationships, including professionals and long-standing wealth management clients.
Location
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Financial sub-scores
Computed from 3 filingsProvides mortgage brokerage and insurance advisory services. Compares mortgage products from multiple lenders and assists with residential and buy‑to‑let mortgages, life insurance, and home…
Serves consumers seeking mortgage, remortgage, buy-to-let, life insurance and home insurance support, including homeowners, first-time buyers, landlords and families needing personal protection.
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent mortgage brokerage and advice services. Assists clients with arranging mortgages for home purchases, remortgaging, buy‑to‑let properties, first‑time buyers and equity release,…
Serves UK consumers, especially in Essex and Suffolk, including first-time buyers, home movers, remortgagers, buy-to-let landlords and people considering equity release or mortgage protection.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides independent financial advice and planning services to individuals, including investment portfolio management, retirement planning, estate planning, mortgage advice, and financial goal…
Serves individuals and families seeking independent financial advice across life stages, including education funding, property purchases, retirement planning, estate planning and long-term wealth…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides independent financial advice to individuals on pensions, investments, retirement planning, protection insurance, equity release and mortgages. Also offers guidance on building long‑term…
Serves private individuals, homeowners and retirees, as well as employers seeking group pension support, primarily as clients of independent financial advice.
Financial Health
WeakWeak · -79% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides independent financial planning and wealth management services, including pension and retirement planning, investment management, tax planning, savings advice, and lifetime cash flow…
Serves private individuals and families across the UK, particularly London, the south, Isle of Wight and southeast, seeking advice on wealth, pensions, retirement, savings, investments and…
Financial Health
WeakWeak · Hiring · 7% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial planning and advisory services to individuals, including retirement and pension planning, investment advice, wealth management, and ongoing financial reviews to help…
Serves individual private clients, couples and families seeking impartial financial advice, with referrals extending to clients’ friends and colleagues.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial planning and advisory services including pension and retirement planning, savings and investment advice, mortgage brokerage, life and income protection policies, estate…
Serves individuals, families and small businesses, including first-time buyers, homeowners, retirees/pre-retirees and clients with estate or inheritance-tax planning needs, with a Worcestershire…
Financial Health
HealthyHealthy · Growing, Hiring · 46% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides independent financial advice and wealth management services, including guidance on pensions, investments, mortgages, protection insurance, tax planning, estate planning and will writing.…
Serves private clients, families and business owners seeking independent financial advice on pensions, investments, mortgages, protection, tax and estate planning.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides financial planning and advisory services including retirement planning, investment management, financial protection, estate planning and mortgage advice, and offers online calculators and…
Serves individual clients and households in the UK seeking personal financial planning, including retirement, investment, protection, estate and mortgage advice, with resources also aimed at…
Financial Health
WeakWeak · Hiring · 82% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides financial planning and wealth management services, including investment management, retirement planning, and advice on estates, trusts and taxation. Works with individuals and families to…
Serves UK-resident individuals and families, including people approaching or in retirement and those planning wealth transfer for future generations.
Financial Health
DistressedDistressed · -15% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsProvides financial planning and advisory services for individuals and families, including pension and retirement planning, investment and portfolio management, inheritance tax planning, mortgage…
Serves private clients and families, especially those planning for retirement, pensions, inheritance and wealth management, with particular reach across London and the South-East and a growing UK…
Financial Health
StrongStrong · Hiring · 398% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsProvides independent financial planning and advisory services for individuals and businesses, including investment management, retirement planning, mortgages and equity release, life insurance and…
Sells to UK consumers, private individuals, business owners and corporate clients seeking financial advice, including families planning school fees or children’s investments, and clients needing…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial planning and advisory services including pensions and retirement planning, savings and investments, ethical investment advice, mortgages, equity release, estate…
Serves individuals and families in North Wales and London, including first-time buyers, retirees, homeowners considering equity release, and clients planning investments, pensions, care fees or…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsProvides personal financial planning and advisory services, including retirement planning, investment advice, and will writing and estate planning. Helps individuals organise finances, manage…
Serves individual consumers and families seeking financial planning, retirement planning, investment advice, and estate planning, particularly those making major life or retirement decisions.
Financial Health
StableStable · Hiring · 32% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides independent financial advice and wealth management services, including financial planning, investment management, and tax‑efficient wealth structuring. Advises individuals and families,…
Serves individual consumers and families seeking independent financial advice and wealth planning, often working alongside their professional advisers.
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial advice and planning services, including investment portfolio management, pension planning, estate planning and mortgages. Conducts financial reviews, research and…
Serves private individuals and families, including clients with investment portfolios, pensions, estate-planning needs or mortgages, and some business owners whose personal objectives include…
Financial Health
HealthyHealthy · -8% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial advice and planning services including pensions, retirement planning, investment planning, mortgages and remortgages, protection insurance, equity release and inheritance tax…
Serves individuals, couples and families seeking personal financial advice, including homeowners, mortgage borrowers, investors, retirees and those planning inheritance across Birmingham, Solihull…
Financial Health
HealthyHealthy · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides financial advice to individuals and businesses, including mortgage advice, pensions, savings and investment planning, and insurance protection. Offers financial planning services supported…
Serves local individuals, households and businesses in Clydebank and the surrounding area, including clients with personal finance, mortgage, protection, investment and pension needs.
Financial Health
StableStable · Hiring · 8% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides independent financial advice and planning for individuals, including investment planning, retirement and pension advice, inheritance tax and estate planning, equity release guidance, life…
Serves individuals and families in Lancashire, including retirees and pre-retirees, homeowners considering equity release, investors, and people planning pensions, inheritance, life insurance or…
Financial Health
StableStable · 3% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides chartered financial planning and advisory services including retirement planning, investment portfolio support, pension advice and defined benefit transfer guidance, inheritance tax…
Serves individuals, families and business owners seeking support with retirement, investments, inheritance tax, pensions, defined benefit transfers and major lifestyle or financial changes.
Financial Health
WeakWeak · -9% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial advice and brokerage services, including mortgage and loan advice, wealth management, pensions, savings and investments, tax planning, estate and wills planning, equity…
Serves individual wealth, mortgage and protection clients, including homeowners, investors, families and people planning pensions, savings, tax and estates; also supports business owners needing…
Financial Health
WeakWeak · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes individual wealth management clients seeking a personalised adviser relationship, including existing clients using an online client hub and login.
Financial Health
HealthyHealthy · -12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and advisory services to individuals and business owners, including advice on pensions, savings and investments, protection, and wills. Develops tailored financial plans…
Serves individuals, couples and business owners seeking financial advice in Colne and surrounding areas.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides will writing and estate planning services, including wills, trusts, lasting power of attorney documents and will storage. Also offers probate support, financial planning, and employee…
Targets employees of large multinational companies, often through HR benefits/rewards teams, flexible or voluntary benefit providers and corporate partners, while also serving individual consumers…
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and advisory services to individuals and businesses, including pensions, savings and investment advice, mortgages, equity release, insurance protection, wills planning,…
Serves individuals and businesses seeking financial planning support, including homeowners, retirees or pre-retirees, investors, mortgage borrowers and those planning for protection, wills or…
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides independent financial planning and wealth management services. Advises individuals on investments, pensions and retirement planning, inheritance and estate planning, and cashflow management…
Serves individual consumers seeking independent financial advice, particularly people planning for wealth growth, retirement, pensions, inheritance and estate matters. Targets personal clients and…
Financial Health
StableStable · -10% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial advice to individuals and businesses, including financial planning, pensions, savings and investments, wealth management, mortgage advice, equity release, tax planning,…
Serves individual consumers and families seeking personal financial advice, as well as businesses of all sizes needing financial protection and insurance. Targets clients across East Anglia,…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial planning and advisory services, including pensions and retirement planning, estate planning, and long‑term investment strategies for individuals, families, business…
Serves private individuals, families, business owners and trusts seeking financial planning, primarily UK consumers and private clients, with a stated focus on clients across the Highlands, Moray,…
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial advice and planning services to individuals and businesses, including investment and wealth management, mortgage and finance advice, retirement planning, protection and…
Serves UK individuals, families, retirees, divorcing clients, mortgage seekers, professional athletes and businesses seeking independent financial advice and wealth planning support.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides personal financial planning and advice, including retirement planning, wealth and inheritance tax planning. Works with clients to assess finances, create long‑term financial plans, and…
Serves private individuals and couples, especially those nearing retirement, seeking inheritance tax or wealth planning guidance, or reviewing whether their money is positioned appropriately.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial advice to individuals, trustees and businesses, covering investments, pensions, retirement planning, mortgages, protection insurance and corporate financial planning,…
Serves UK-based individuals, trustees and businesses, particularly around Shaftesbury/Dorset, needing face-to-face financial advice, including older borrowers, mortgage clients, pension and…
Financial Health
WeakWeak · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial planning and advisory services, including investment strategy, asset allocation, retirement planning and estate planning. Advises clients on managing assets and…
Serves private individuals and families seeking independent financial advice, particularly those with investment, estate planning and inheritance tax considerations.
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial planning and advisory services to individuals and business owners, including retirement and pension planning, investment and savings advice, tax‑efficient wealth…
Serves individuals and business owners, including people approaching retirement, families building or passing on wealth, and entrepreneurs or businesses of any size with personal and business…
Financial Health
StableStable · -12% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides independent financial planning and advisory services, including pensions and retirement planning, savings and investments, mortgages, insurance protection, estate planning, wills and…
Serves individuals, families and businesses/employers seeking independent financial advice in Bedfordshire, North London and Oxfordshire, including clients with mortgage, retirement, protection,…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides independent financial advice and planning services, including pensions and retirement planning, investment and savings advice, wealth management, tax and estate planning, life protection,…
Serves individual consumers and families, particularly people planning retirement, managing investments or wealth, arranging protection, mortgages, later-life care, or estate planning.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial planning and wealth management services to individuals and families, including retirement planning, investment advice, estate and inheritance planning, and ongoing…
Serves individuals and families approaching or in retirement, those looking to preserve family wealth, and professional advisers seeking support for clients.
Financial Health
WeakWeak · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides independent financial advisory services for doctors and dentists, including investment planning, retirement and NHS pension advice, mortgages, insurance protection, tax planning, and wills,…
Serves individual doctors and dentists, including NHS clinicians and dental professionals, seeking specialist personal financial advice across career, pension, protection and retirement decisions.
Financial Health
HealthyHealthy · Growing, Hiring · 9% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides financial advice to individuals and businesses, including guidance on mortgages, pensions, savings and investments, insurance protection, equity release, workplace auto‑enrolment pensions,…
Serves individuals, families, homeowners and retirees seeking personal financial advice, alongside businesses needing support with workplace pension and financial planning needs.
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and advisory services to individuals and businesses, including guidance on pensions, investments, mortgages, protection insurance, and later‑life financial planning.…
Serves individuals, couples and local businesses in Glasgow and the surrounding area seeking support with personal financial matters, including pensions, investments, mortgages, protection and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and advisory services, including pension planning, investments, regular savings, life assurance, income protection, and business protection. Offers guidance to individuals…
Serves UK-based individuals, families and business owners seeking regulated financial advice, including consumers planning retirement or investing surplus income and businesses requiring protection…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial advisory services including mortgage advice, pension and retirement planning, investment and savings guidance, life and income protection, business protection, and general…
Serves private clients and families seeking financial planning support, including retirement, investments, mortgages and insurance, as well as business owners needing protection cover.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial advice to individuals, including pension and retirement planning, investment and savings guidance, and inheritance tax planning. Advisers help clients manage finances,…
Serves individual consumers and couples, particularly people in Altrincham and Sale seeking advice on pensions, retirement planning, investments, savings and inheritance tax.
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial planning and advisory services to individuals and businesses, including retirement planning, investment advice, tax planning, protection insurance, cash‑flow planning,…
Serves private clients and families, as well as business owners and employers with needs around retirement, business exits, workforce benefits and protection for teams.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial planning and investment advice to individuals and families. Develops personalised financial plans assessing income, assets and long‑term goals to help clients manage…
Serves private individuals, families and business owners seeking personal financial planning and investment advice, including clients planning for changing lifestyle, family and business needs.
Financial Health
WeakWeak · -12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial advice to individuals and businesses, covering pensions, investments, retirement planning, inheritance tax planning, life assurance, health insurance, and annuities,…
Serves individuals, families, business owners and companies with personal and commercial financial planning needs, including pensions, investments, protection and inheritance tax.
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides personal financial planning and wealth management services including retirement and pension planning, investment advice, inheritance tax planning, and guidance for individuals and business…
Serves individuals, families and business owners managing personal wealth, with audiences including retirees, women, families planning intergenerational wealth transfer, and people securing finances…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
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How PFP usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
PFP is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use PFP?
What share of UK B2C companies run PFP?
How is PFP usage detected?
What size B2C companies use PFP in the UK?
What do PFP-running B2C companies also run?
Can I get contact details for these companies?
Search 63 UK companies by the payments technology they run.
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