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B2C Using Smartlook in the UK: 52 Active Firms (2026)
B2C companies running behavioural analytics study customer journeys, conversion friction and digital product use across UK consumer websites.
Adoption tends to sit with ecommerce, subscription and digital-service operators where marketing, product and customer-success teams share responsibility for online conversion. For these B2C firms, behavioural analytics usually complements tag management, checkout tooling and customer messaging rather than replacing general web analytics. Running it signals a direct-channel posture: enough digital traffic to make session review worthwhile, a team prepared to test landing pages or onboarding flows, and a budget line for product-experience software. Engagements are typically departmental subscriptions owned by ecommerce, growth or product leads, with agencies sometimes involved in tagging, consent configuration and analysis.
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Across the UK, 52 companies are actively trading while running the behavioural-analytics tool on consumer-facing websites. Reported headcount totals 914 people, pointing to a cohort weighted towards lean operators rather than enterprise-wide digital research teams. Within the wider analytics category, the tool sits ninth at 0.2% of detected adoption across 30,319 sector sites. London accounts for 42.3% of these users, followed by the South East at 11.5%, the North West and Wales at 7.7% each, and Scotland at 5.8%.
Session replay and event tracking can touch personal information even when the commercial use case is conversion analysis. UK consumer businesses therefore need GDPR-aligned privacy notices, consent journeys, field masking and retention controls before recordings or behavioural events are used for product decisions. The practical burden usually falls between marketing operations, ecommerce and product teams, with legal review brought in for higher-risk flows such as checkout, account registration or support forms. Procurement tends to focus less on deep systems integration and more on processor terms, hosting location, access controls and overlap with analytics already embedded in the web stack.
Adoption appears likely to remain selective rather than default. Behavioural analytics tends to earn its place where checkout, subscription onboarding or repeat-purchase journeys are central to revenue, and where teams have time to review recordings as well as dashboards. Smaller B2C operators may prefer lighter analytics if consent management, tagging and review workflows feel too costly. At the other end, scaled consumer businesses may consolidate session replay into broader customer-experience stacks. The middle of the cohort is likely to be the most persistent user base: commercially mature enough to investigate friction, but still close enough to day-to-day journeys for manual review to matter.
52
Active firms
2026
0.2%
Of detected Analytics share
UK B2C
9
Median headcount
Filed accounts
102
Verified contacts
Across this cohort
Key facts
About 5% of the trading cohort reports turnover above £5M (3 of 52 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
The behavioural analytics tool has 0.2% detected analytics share in this B2C segment, equal to 52 companies out of 30,319 with a detectable analytics system.
Detected use is concentrated in London, which accounts for 42.3% (22) of B2C firms running the tool, followed by the South East at 11.5% (6).
The stack around these B2C users is commerce-heavy: 50.0% (26) also run a shopfront platform, while 26.9% (14) also run an email-marketing system.
Overlapping sector tags point towards consumer commerce: E-commerce appears on 46.2% (24), Field Services & Trades on 23.1% (12), and FMCG on 21.2% (11).
Analytics market share among UK B2C
Share of the 30,319 UK B2C with a detectable system. As of June 2026.
What else do Smartlook-running B2C run?
Share of the 52 Smartlook-running UK companies where each technology was also detected. As of June 2026.
Where Smartlook B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£714.6k
Median UK turnover
5.8%
Above £5M turnover
4
Incorporated since 2022
102 verified decision-maker contacts
across these 52 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Smartlook
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
NIBBLES & NOSH LIMITED
Financial sub-scores
Computed from 4 filingsSells natural dog treats through online orders and subscription boxes. Offers curated dog treat boxes in different sizes, single-pack treats, and pet accessories, delivered to customers on a one-off…
Targets consumers who own dogs, especially pet owners seeking subscriptions, one-off purchases or gifts for their dogs, including owners of fussy or pampered pets.
Financial Health
StableStable · Hiring · 4% CAGR over 3y
Location
Financial sub-scores
Computed from 5 filingsManufactures and sells sports nutrition supplements, including fat burners, testosterone boosters and nootropic formulas, through an e‑commerce website targeting fitness and athletic performance…
Sells B2C to fitness-focused consumers, including gym-goers and athletes seeking support for strength, weight management, sports performance and cognitive performance.
Financial Health
StableStable · -77% CAGR over 4y
Location
JSHealth Vitamins
Financial sub-scores
Computed from 4 filingsDevelops and sells nutritionist-designed vitamins and dietary supplements, including formulas for hair, skin, digestion, sleep and hormone support, alongside collagen powders, protein products,…
Sells directly to consumers seeking vitamins, supplements and wellness products, particularly adults interested in hair, skin, gut health, sleep, energy, hormones, sexual health and general…
Financial Health
StableStable · 0% CAGR over 3y
Location
KAI COLLECTIVE LIMITED
Financial sub-scores
Computed from 5 filingsDesigns and sells contemporary women's fashion and accessories through an online retail store, including dresses, tailored jackets, tops, skirts, swimwear, knitwear and leather handbags, alongside…
Targets consumer women seeking contemporary luxury fashion and lifestyle products, including dresses, tailoring, swimwear, accessories and statement pieces, with sizing shown from XS to 3XL.
Financial Health
StrongStrong · Growing, Hiring · 58% CAGR over 5y
Location
Holidaypirates Ltd
Financial sub-scores
Computed from 5 filingsOperates an online platform that aggregates and publishes discounted travel deals, including flights, hotels, package holidays and cruises. Provides search tools and travel content highlighting…
Serves consumers planning budget leisure travel, including families, solo travellers and holidaymakers seeking flights, hotels, package holidays, cruises, city breaks, staycations and last-minute…
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
Location
Moroccanoil Uk Limited
Financial sub-scores
Computed from 5 filingsDevelops and sells argan oil–based hair care, styling, and body care products, including shampoos, conditioners, treatments, masks, fragrances, and tools, distributed through e‑commerce platforms and…
Sells to UK consumers buying premium hair, body and fragrance products online, and to salon professionals seeking retail and professional haircare ranges for client services.
Financial Health
StrongStrong
Location
MEDER BEAUTY INTERNATIONAL LTD
Financial sub-scores
Computed from 5 filingsDevelops and sells skincare products formulated to support the skin microbiome, including cleansers, serums, creams, masks, oils and eye care products, as well as facial devices and routine-based…
Sells primarily to consumers of all ages and skin types seeking skincare for acne, ageing, dryness, redness, rosacea, pigmentation, puffiness and sensitive skin, with online shopping in the US, UK,…
Financial Health
StrongStrong · Hiring · 3% CAGR over 5y
Location
SERVICING STOP LIMITED
Financial sub-scores
Computed from 5 filingsProvides an online vehicle servicing platform that arranges car and van servicing, MOT testing and maintenance through a network of partner garages, including vehicle collection and return, price…
Serves UK car and van owners, including private motorists and light commercial vehicle users, seeking servicing and MOT support with collection from home or workplace.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
ST. CRISPINS LTD.
Financial sub-scores
Computed from 4 filingsManufactures handmade men’s leather shoes including Oxfords, Derbys, loafers, monks and boots. Sells footwear and shoe care accessories through an online store and retailers, and offers custom…
Sells primarily to affluent male consumers and menswear enthusiasts worldwide, with additional channels for specialist footwear retailers in Europe and Asia.
Financial Health
HealthyHealthy · -13% CAGR over 3y
Location
Financial sub-scores
Computed from 3 filingsOperates an online retail platform selling consumer goods including electronics, computing devices, furniture, kitchen appliances and gaming products, offering weekly subscription plans and credit…
Serves consumers and households seeking tech, electricals, furniture, home and lifestyle products through weekly payment plans, including customers using credit agreements or with varied credit…
Financial Health
DistressedDistressed · -16% CAGR over 2y
Location
Provides unsecured personal loans to consumers through an online application platform. Offers loans typically between £2,000 and £25,000 with fixed repayment terms, eligibility checks, account…
Sells to UK consumers seeking unsecured personal loans, including existing borrowers needing additional borrowing and individuals financing major personal expenses such as cars, weddings, home…
Location
MELALEUCA OF EUROPE LIMITED
Financial sub-scores
Computed from 5 filingsMarkets and sells wellness and household consumer products through an online store, including nutritional supplements, cleaning and laundry products, personal care items, cosmetics, essential oils,…
Serves consumers and households seeking wellness, personal care, beauty, supplements, food and home-cleaning products, with emphasis on preferred customers buying through its online product store.
Financial Health
DistressedDistressed
Location
Pingperfect Limited
Financial sub-scores
Computed from 4 filingsProvides game server hosting for multiplayer titles, offering dedicated servers, virtual private servers, and control panels for server management. Also supplies voice servers, web hosting, and…
Serves a mix of consumers and businesses: individual gamers, gaming communities, server admins and game developers needing multiplayer game server, dedicated server or VPS hosting.
Financial Health
DistressedDistressed · -15% CAGR over 3y
Location
GOLFSTAR GROUP LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online store selling golf equipment and apparel, including clubs, balls, bags, shoes, clothing, gloves, trolleys and GPS devices. Also offers accessories and pre‑owned golf clubs from…
Serves UK-based golfers and golf enthusiasts shopping online, from casual players to regular club golfers seeking branded new and pre-owned golf gear, apparel and accessories.
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 4y
Location
YALLAHCOFFEE.CO.UK LTD
Financial sub-scores
Computed from 5 filingsRoasts and sells single-origin specialty coffee beans sourced through direct trade. Supplies coffee to retail customers and wholesale buyers via an online shop and subscriptions, and sells brewing…
Serves online retail customers buying specialty coffee, subscriptions, gifts and brewing equipment, plus wholesale buyers sourcing roasted coffee for their businesses.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
THE CHUCKLING CHEESE COMPANY LIMITED
Financial sub-scores
Computed from 5 filingsProduces and sells British cheeses, including flavoured cheddars and cheese truckles, and offers curated and customisable cheese hampers. Also retails accompaniments such as chutneys, biscuits,…
Targets UK consumers buying food and drink gifts for family, friends and foodies, especially for occasions such as Mother’s Day, birthdays and celebrations, plus cheese lovers seeking personal treats.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
Canvasbay Limited
Financial sub-scores
Computed from 5 filingsProvides online photo printing services producing personalised canvas prints, giclée prints, photo mounts, frames and photo gifts. Customers upload images to order custom-sized canvas and framed…
Sells to UK consumers, photographers and creatives, including individuals buying personalised photo gifts for homes or occasions and small professional users needing photo mounts, frames and art…
Financial Health
StableStable · 2% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsDesigns and sells performance sportswear made from recycled materials, including jackets, hoodies, polo shirts, shorts and training apparel, alongside accessories such as caps, socks and water…
Sells direct to consumers seeking sustainable sportswear, especially golfers, runners, gym users and padel players, plus fans of partnered motorsport, football and rugby teams.
Financial Health
StableStable · -62% CAGR over 3y
Location
OCELOT CRAFT CHOCOLATE LIMITED
Financial sub-scores
Computed from 3 filingsProduces and sells organic craft chocolate products, including dark and milk chocolate bars, flavoured varieties, and drinking chocolate. Sources cocoa from specialty growers and sells products…
Serves consumers buying premium organic craft chocolate, drinking chocolate and gifts online, as well as wholesale/B2B retail customers interested in stocking its chocolate.
Financial Health
StableStable · Hiring · 7% CAGR over 2y
Location
Nikura Limited
Financial sub-scores
Computed from 5 filingsRetailer of essential oils, fragrance oils and aromatherapy products. Sells oil blends, carrier oils, diffusers, waxes and melts for candles, and gift sets through an online store, supplying products…
Sells mainly to consumers interested in aromatherapy, home fragrance, skincare, gifting and DIY candle making, with a wholesale option for small retailers, makers and other trade buyers.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
The Cake Decorating Co (Retail) Limited
Financial sub-scores
Computed from 4 filingsOperates an online retail store selling cake decorating and baking supplies, including fondant, food colourings, sprinkles, edible decorations, cake boards and boxes, baking tools, moulds, and edible…
Serves hobby bakers, home cake decorators and professional bakers or cake businesses buying online, including customers preparing celebration cakes for birthdays, weddings, holidays and other…
Financial Health
WeakWeak · -13% CAGR over 3y
Location
WESSEX TUBAS LTD
Financial sub-scores
Computed from 5 filingsDesigns, manufactures and sells brass musical instruments, including tubas, euphoniums, trombones, trumpets and horns. Also offers marching and student brass instruments, sheet music and instrument…
Serves individual brass musicians, students and professionals, as well as brass bands, marching bands and ensembles worldwide.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
www.bathshop321.com Limited
Financial sub-scores
Computed from 5 filingsOperates an online retail store selling bathroom fixtures and fittings, including baths, toilets, basins, vanity units, bathroom suites, shower baths and enclosures, with products organised by style,…
Sells primarily to consumers, homeowners and DIY renovators shopping online for bathroom suites, baths, toilets, basins, vanities and related fixtures at budget prices.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
Sunlighten UK Limited
Financial sub-scores
Computed from 5 filingsDesigns and sells infrared sauna systems for home use, including full-spectrum, far-infrared and portable models. Also supplies red light therapy devices, sauna accessories, infrared performance…
Sells primarily to health-conscious consumers and households seeking at-home wellness, relaxation, sleep and recovery solutions, with secondary appeal to wellness practitioners and health…
Financial Health
StrongStrong · Growing, Hiring · 42% CAGR over 5y
Location
OOSC CLOTHING LIMITED (FORMERLY KNOWN AS THE ORIGINAL OLDSCHOOL SKI COMPANY LIMITED)
Financial sub-scores
Computed from 5 filingsProvides and sells retro-styled ski clothing including ski suits, jackets, trousers, baselayers and accessories, produced using recycled plastic materials. Operates an online retail store offering…
Sells direct to consumers, primarily men and women skiers and winter-sports shoppers seeking retro-styled, sustainability-focused apparel and accessories online.
Financial Health
HealthyHealthy · Hiring · 55% CAGR over 5y
Location
The Vape House Limited
Financial sub-scores
Computed from 5 filingsRetailer of vaping products including vape kits, e‑liquids, nicotine salts, shortfills, coils, pods, tanks, mods and batteries, as well as nicotine pouches. Sells products from multiple brands…
Serves adult (18+) consumers in the UK who buy vaping and nicotine products online, plus local shoppers using vape shops in Caerphilly.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
MOJAM AFROCARIBBEAN LTD
Financial sub-scores
Computed from 5 filingsOperates an online grocery store selling African and Caribbean food products, including canned goods, spices and seasonings, rice, flour, snacks, beverages, and cooking ingredients such as ackee,…
Serves consumers and households shopping online for African and Caribbean groceries, especially people seeking Jamaican food, pantry staples, drinks, seasonings, baking items, and related health,…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
Uni Compare Limited
Financial sub-scores
Computed from 5 filingsOperates an online platform that helps prospective students search and compare UK universities and degree courses. Provides university rankings, student reviews, open day listings, course…
Serves prospective undergraduate and postgraduate students in the UK, including school leavers, Clearing applicants and people comparing universities, degree options, open days and student advice.
Financial Health
StrongStrong · Hiring · 29% CAGR over 4y
Location
RDO KITCHENS & APPLIANCES LTD
Financial sub-scores
Computed from 5 filingsRetailer of kitchen appliances and fitted kitchens, selling products such as ovens, hobs, refrigerators, dishwashers, laundry appliances, sinks and taps. Operates an online store and showroom and…
Serves UK consumers and homeowners buying kitchen appliances or fitted kitchens, plus trade customers needing appliance and kitchen supply accounts.
Financial Health
StrongStrong
Location
BY ALANA LIMITED
Financial sub-scores
Computed from 5 filingsProduces handmade cakes, brownies, flapjacks and chocolate confectionery. Sells baked goods through an online shop, subscriptions and corporate orders, and supplies products wholesale to stockists,…
Serves individual shoppers with a sweet tooth, gift and subscription buyers, corporate and wedding customers, event visitors, and trade stockists or wholesale retailers.
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsDesigns and sells personalised event décor and stationery through an online store, including wedding signs, place names, drink stirrers, acrylic table numbers, cake toppers, menus, and branded…
Serves wedding couples, party hosts and gift buyers, plus businesses and event organisers across corporate events, trade shows, salons, clinics, restaurants and offices.
Financial Health
StrongStrong · Hiring · 59% CAGR over 3y
Location
Financial sub-scores
Computed from 5 filingsOnline retailer of vaporizers and related accessories, including portable and desktop vaporizer devices, concentrate pens, e‑rigs, grinders, batteries, chargers, glass adapters, cleaning products,…
Sells direct to UK adult consumers, vaping enthusiasts and hobbyists buying portable or desktop vaporizers, concentrate devices, dabbing accessories, parts and cleaning supplies.
Financial Health
StableStable · -3% CAGR over 4y
Location
Predator Styling Limited
Financial sub-scores
Computed from 5 filingsSupplies aftermarket styling accessories and upgrades for pickup trucks and vans, including body kits, alloy wheels, lighting products and other custom automotive accessories for vehicle modification.
Sells to UK owners and operators of pickup trucks and vans, including individual vehicle enthusiasts, tradespeople and small businesses with light commercial vehicles.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsOperates an online marketplace for buying and selling fine wines and spirits. Provides wine investment tools, market analysis, storage and custody services, portfolio management, and delivery for…
Sells to fine wine and whisky buyers, including private collectors, investors and wine trade businesses, via its marketplace. Targets customers seeking to buy, sell, store and manage premium drinks…
Financial Health
StableStable · 0% CAGR over 4y
Location
LEMON FRESH UK LTD
Financial sub-scores
Computed from 5 filingsImports and sells Spanish household cleaning products, air fresheners, laundry detergents and personal care items, including brands such as Nenuco and Asevi, through an online shop and UK warehouse,…
Sells primarily to UK consumers buying Spanish household, laundry, air care and personal care products online, especially shoppers seeking brands such as Nenuco and Asevi.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
Location
NM Products Limited
Financial sub-scores
Computed from 5 filingsRetailer of air guns and shooting accessories, including air rifles, air pistols, pellets, steel BBs, CO2 cartridges, and slingshot ammunition. Also sells fishing tackle such as rods, reels, hooks,…
Serves consumers and hobbyists buying air gun, airsoft, slingshot and fishing products, with trade accounts available for business buyers.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
CASA ARGENTINA LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online store selling Argentine food and drink products including beef cuts, empanadas, dulce de leche, alfajores, wines, beers and yerba mate. Also sells BBQ grills, charcoal and grilling…
Sells mainly to consumers buying Argentinian food, drinks and BBQ items for home, gifts and occasions, with a wholesale route for trade buyers such as retailers or hospitality businesses.
Financial Health
StrongStrong · -29% CAGR over 2y
Location
Financial sub-scores
Computed from 2 filingsOnline retailer of dog clothing and accessories, specialising in coats for sighthound breeds such as greyhounds and whippets. Sells water‑resistant jackets, fleeces, harnesses, collars, bedding,…
Sells direct to consumers who own dogs, especially whippet, greyhound, Italian greyhound and other sighthound owners, as well as owners of other breeds seeking breed-specific dog clothing and…
Financial Health
HealthyHealthy · -10% CAGR over 1y
Location
Love2laundry Ltd
Financial sub-scores
Computed from 5 filingsProvides on‑demand laundry and dry cleaning services with doorstep collection and delivery. Services include washing, drying and folding, ironing, bedding cleaning, garment alterations, shoe repair,…
Serves consumers needing doorstep laundry and dry cleaning, plus commercial clients such as short-term rental operators, property managers and businesses requiring linen and towel support across…
Financial Health
WeakWeak · Hiring · 10% CAGR over 4y
Location
Kingsworthy Foundry Company Limited
Financial sub-scores
Computed from 5 filingsRetailer of wood‑burning stoves, fireplaces and related accessories, including fire grates, baskets and companion sets. Also sells outdoor cooking equipment, pizza ovens, fire pits, heaters, and…
Serves consumers and homeowners, particularly showroom visitors in Hampshire, shopping for home heating, fireplace, outdoor cooking, garden furniture and related indoor/outdoor living products.
Financial Health
StableStable · -4% CAGR over 4y
Location
Avalon Guns Limited
Financial sub-scores
Computed from 3 filingsRetailer of new and used shotguns, rifles and airguns for hunting and shooting sports. Sells ammunition, optics, gun safes, gun parts, cleaning equipment, clothing and field accessories through an…
Serves UK shooting sports and field-sports consumers, including hunters, clay shooters, airgun users and firearm certificate holders buying for leisure or sporting use.
Financial Health
StableStable · 3% CAGR over 2y
Location
OLLI ELLA LIMITED
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -5% CAGR over 4y
Location
RHINO PROTECT LIMITED
Financial sub-scores
Computed from 3 filingsProvides home buyers’ and home sellers’ protection insurance that reimburses upfront costs if a property transaction falls through, covering expenses such as conveyancing, solicitor fees, mortgage…
Serves UK consumers involved in residential property transactions, including first-time buyers, homeowners selling a property, landlords and property investors seeking protection against failed…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
Financial sub-scores
Computed from 4 filingsDevelops and sells fishing bait products including method pellets, hookbaits, wafters, pop‑ups and liquid fish attractants. Operates an online store offering prepared groundbaits, bait dyes, angling…
Sells B2C to recreational anglers and fishing enthusiasts, including coarse, carp and match fishers, shopping online for bait, tackle-related accessories, merchandise and gift vouchers in the UK.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
Financial sub-scores
Computed from 5 filingsProvides residential conveyancing legal services for property transactions, including buying and selling homes, managing contracts, property searches, compliance checks, and completion processes,…
Serves UK homebuyers and sellers involved in residential property transactions, and estate agents seeking conveyancing partners and client progress tools.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
THE TORQUAY UNITED ASSOCIATION FOOTBALL CLUB LIMITED
Financial sub-scores
Computed from 5 filingsOperates a professional association football club, organising men’s and women’s teams that compete in league and cup competitions. Generates revenue through match ticket sales, hospitality packages,…
Sells to football supporters and local attendees buying match tickets, hospitality, memberships and club merchandise, and to business sponsors seeking matchday, team and commercial partnership…
Financial Health
WeakWeak · Hiring · 10% CAGR over 4y
Location
HOME LEGAL DIRECT LTD
Financial sub-scores
Computed from 3 filingsProvides conveyancing and property-related legal services for residential transactions, including sale and purchase conveyancing, remortgages, transfer of equity and equity release. Also arranges…
Serves individual home buyers, sellers and homeowners, including first-time and seasoned buyers, remortgagers, transfer-of-equity clients, equity release customers and people seeking property surveys.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
SALE INSURANCE SERVICES LTD
Financial sub-scores
Computed from 3 filingsArranges insurance policies for individuals and businesses, specialising in cover for customers with criminal convictions, bankruptcy, or previously refused or voided policies. Offers motor, home,…
Serves UK individuals and small businesses that struggle to obtain insurance due to unspent criminal convictions, bankruptcy, insolvency or previously cancelled, voided or refused policies.
Financial Health
WeakWeak · -8% CAGR over 2y
Location
Clarks' Bakery Limited
Financial sub-scores
Computed from 5 filingsProduces and sells baked goods, cakes and savoury foods through bakery shops and online ordering. Menu includes pies, hot filled rolls, pizzas, burgers, deli items and ready meals, with custom…
Serves local consumers, visitors and households in Dundee and Arbroath, including customers ordering everyday food, celebration cakes, ready meals and buffet items online or in-store.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
HOXTON HOTEL OPERATOR LIMITED
Financial sub-scores
Computed from 2 filingsOperates boutique hotels providing short‑stay accommodation alongside restaurants, bars, meeting rooms and event spaces. Manages hospitality services and online reservations for hotel stays, dining…
Serves leisure and business travellers, restaurant diners, and corporate or event bookers seeking hotel stays, meeting rooms and dining venues in cities across the UK, Europe and the USA.
Financial Health
WeakWeak · Hiring · 2284% CAGR over 1y
Location
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How Smartlook usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Smartlook is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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