B2C Companies Using Unity in the UK: 118 Active Firms (2026)
B2C companies running 3D web runtime technology sell consumer-facing products or experiences online across the UK market.
A browser-based runtime for interactive models and scenes usually sits with digital product, ecommerce, marketing or content teams rather than general IT. For B2C operators, it does the work of letting consumers manipulate objects, enter branded environments, play lightweight experiences or compare visual configurations without installing native software. Adoption tends to signal a direct-channel business with assets, front-end developers or specialist agencies already in the loop. It also implies a customer journey where dwell time, product confidence or entertainment value justify heavier page assets and more testing than a brochure site.
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Among UK B2C adopters, 118 companies running this runtime are actively trading. Reported headcount totals 547 among the reporting set, pointing to an employment footprint concentrated in small operating teams rather than large consumer platforms. Within detected widget technologies, its category share is 1.2%, behind general-purpose slider, embed, sharing and publishing tools that suit more routine website use cases. Registered-region skew is fairly London-weighted, at London 22.0%, South East 14.4%, North West 13.6%, East Midlands 11.0% and East of England 10.2%.
Consumer-facing interactive journeys bring procurement issues that are more operational than sector-licensing driven. Teams need to assess load times, accessibility, browser compatibility and third-party script behaviour before committing budget, especially where the experience is tied to checkout, bookings or account creation. GDPR and ICO expectations matter when analytics, consent tools, behavioural tracking or user-generated content sit around the runtime. For games, media and retail use cases, the vendor ecosystem also tends to include agencies and asset-production partners, which makes ownership of models, usage rights and ongoing maintenance part of the buying decision.
Adoption appears selective rather than default. Operators with repeatable product visuals, game-adjacent content or media-led acquisition tend to keep using browser runtimes where the experience is central to conversion or retention. More marginal deployments may be pulled back into simpler web components as site-speed, consent and maintenance costs bite. Bundling by wider website platforms could make basic interactive features easier to buy, while specialist runtime work is likely to stay with teams that can justify production pipelines, testing overhead and creative refresh cycles.
Adoption by company size
Adoption of Unity varies by company size across the trading UK B2C companies in this cohort. 0% of the 54,825 companies with under 10 employees run Unity (10 detected). 0% of the 26,843 companies with 10–50 employees run Unity (3 detected). 0% of the 3,060 companies with over 50 employees run Unity (0 detected).
118
Active firms
2026
1.2%
Of detected Widgets share
UK B2C
8
Median headcount
Filed accounts
292
Verified contacts
Across this cohort
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Key facts
About 6% of the trading cohort reports turnover above £5M (8 of 118 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
B2C firms running this 3D web runtime account for 1.2% (118) of B2C companies with a detectable widget system, against a denominator of 9,633 companies.
The regional distribution skews towards London at 22.0% (26), followed by the South East at 14.4% (17) and the North West at 13.6% (16).
Consumer-facing 3D runtime use overlaps most with gaming, which appears in 33.1% (39) of the cohort, ahead of field services and trades at 11.0% (13).
Website-stack overlap is concentrated in content management and measurement: 56.8% (67) also run a content-management platform, 48.3% (57) web analytics and 40.7% (48) tag management.
Financial risk is mixed: 24.6% (29) are classed as stable, while 18.6% (22) are weak and 15.3% (18) distressed.
Widgets market share among UK B2C
Share of the 9,633 UK B2C with a detectable system. As of June 2026.
What else do Unity-running B2C run?
Share of the 118 Unity-running UK companies where each technology was also detected. As of June 2026.
Where Unity B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£629.1K
Median UK turnover
6.8%
Above £5M turnover
4
Incorporated since 2022
292 verified decision-maker contacts
across these 118 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Unity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops virtual and augmented reality software including the vTime XR cross‑reality social network, vTag 3D avatar messaging app, and Border Bots VR puzzle simulation game for immersive social…
Serves consumers using VR/AR social and messaging apps, plus gamers interested in virtual and cross-world experiences. Also targets major consumer brands seeking ways to engage their communities and…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsDevelops virtual reality video games, including action‑adventure titles for VR platforms. Designs and publishes immersive games with cooperative and social gameplay, such as the Windlands series and…
Sells to consumer gamers on VR platforms, including PlayStation VR2 users, who buy action-adventure titles with cooperative and social play features.
Financial Health
WeakWeak · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes video games, including the sandbox building and combat game TerraTech. Produces downloadable game content, distributes games via digital platforms, and maintains online…
Sells to individual video game players who buy and use its games and DLC through platforms such as Steam, Humble and consoles, with some use via educational institutions.
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
Location
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Computed from 5 filingsDevelops and publishes sports video games for mobile and digital download platforms, focused on football titles. Products include Dream League Soccer, Score! Hero, Score! Match, and Ultimate Clash…
Serves consumers, particularly mobile gamers and football fans worldwide, who use digital app platforms and participate in single-player or multiplayer soccer game experiences.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 3 filingsDevelops and publishes video games, including the open‑world physics sandbox game Wobbly Life, featuring online and local co‑op gameplay, jobs, mini‑games, character customisation, and an explorable…
Serves consumer gamers of all ages, especially players interested in open-world physics sandbox games with online or local co-op, plus fans buying related merchandise and engaging through Discord.
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsDevelops and publishes sports video games for PC, consoles and mobile platforms, including pool, snooker, football and golf titles. Produces cross‑platform multiplayer games such as Pool Nation and…
Sells to consumers who play sports video games, especially casual and competitive pool, snooker, golf and football players across mobile, PC, console and VR platforms.
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes video games, particularly puzzle and adventure titles for mobile, PC, consoles and virtual reality platforms, including The Room series and other single‑player narrative puzzle…
Sells to consumer gamers who play puzzle and mystery adventure titles across mobile, PC, console and VR platforms, including Meta Quest, Steam VR and PlayStation VR2 users.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes the Civilization strategy video game series, including Civilization VII, for PC and console platforms. Provides downloadable content packs, game updates, player guides,…
Sells to consumers who buy and play strategy video games on PC, consoles, mobile and Apple devices. Targets Civilization franchise players globally, including engaged fans seeking downloadable…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops and operates free‑to‑play digital card games for mobile and PC platforms. Produces titles based on the Warhammer universe, including Warhammer Horus Heresy: Legions and Warhammer 40,000:…
Serves B2C gamers worldwide, particularly Warhammer 40,000 and Horus Heresy fans who play free-to-play digital card games on mobile devices and PC via Steam.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes PC video games. Creator of the open‑ended sandbox role‑playing game Kenshi, featuring squad-based gameplay, world exploration, base building and character progression, and…
Sells to consumers, primarily PC gamers and RPG fans interested in open-ended sandbox, squad-based role-playing games, with related updates, demos and merchandise aimed at its player community.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 4 filingsDevelops and publishes independent video games and interactive film titles. Produces narrative‑driven, horror and action games for PC, consoles, virtual reality and mobile platforms, and collaborates…
Serves B2C video game and interactive film players on PC, PlayStation, Xbox, Nintendo Switch, iOS, Android and VR platforms, particularly fans of indie horror, narrative and genre titles.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 3y
Location
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Computed from 5 filingsDevelops and produces digital video games for PC and console platforms. Designs and publishes original titles, including action and simulation games such as Cult of the Lamb, and creates related game…
Serves consumer video game players and fans of indie games, particularly players of titles such as Cult of the Lamb, reached through game platforms, community channels, and merchandise.
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Computed from 3 filingsDevelops and publishes indie video games for PC and online platforms. Titles include Hypercharge: Unboxed, New RetroArcade: Neon, Paranormal Tales, and Don’t Scream, distributed through digital game…
Serves consumer video game players, especially Steam users and indie game fans interested in retro-inspired titles, community updates, early previews and private testing.
Financial Health
StrongStrong
Location
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Computed from 4 filingsDevelops and publishes video games, including the horror title Phasmophobia, and distributes them digitally through platforms such as Steam, PlayStation 5, PSVR2, Xbox Series X/S and Viveport. Also…
Sells to PC, VR and console gamers, particularly fans of tense or horror games, via platforms such as Steam, Viveport, PlayStation, PSVR2 and Xbox; also targets independent game developers seeking…
Financial Health
HealthyHealthy · Hiring · 59% CAGR over 3y
Location
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Computed from 5 filingsDevelops and publishes digital adaptations of licensed board games for mobile devices, PC and game consoles. Titles include Monopoly, Cluedo, The Game of Life and Ticket to Ride, distributed via app…
Serves consumers and families who play digital board games on iOS, Android, PC and consoles, including fans of classic tabletop titles and party games.
Financial Health
HealthyHealthy · Hiring · 93% CAGR over 5y
Location
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Computed from 5 filingsDevelops and publishes mobile casual games featuring play‑to‑earn mechanics. Designs gaming apps that allow players to earn cryptocurrency rewards through gameplay and operates related digital…
Targets consumers who play casual mobile games and are interested in cryptocurrency rewards, with a global player and fan community for play-and-earn gaming.
Financial Health
WeakWeak · -21% CAGR over 4y
Location
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Computed from 5 filingsPublishes and markets independent video games for PC and consoles, working with development studios to release titles across digital platforms. Also sells game-related merchandise and soundtracks and…
Targets video game consumers and indie game fans on PC and console platforms, including PlayStation, Xbox, Steam and Meta Quest users, plus shoppers seeking related merchandise, soundtracks and…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 5y
Location
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Computed from 5 filingsDevelops strategy and tactics video games for PC and console platforms, including WWII-themed titles such as Classified: France ’44. Focuses on creating turn-based strategy gameplay and supporting…
Targets consumer gamers who play strategy and tactics titles on Steam and new-generation consoles, including players interested in long-term game communities and hobby-style engagement.
Financial Health
StrongStrong · Hiring · 36% CAGR over 4y
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Computed from 5 filingsDevelops and publishes video games for PC and console platforms. Titles include Paradise Killer and Promise Mascot Agency, with related press materials and updates provided through its website.
Sells to consumer gamers on PC, PlayStation, Xbox and Nintendo Switch, particularly audiences for independent video games.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 5 filingsOperates an online platform offering downloadable and browser-based casual games, including puzzle, card, hidden object, and time management titles. Provides free trials and subscription access to a…
Sells to consumers who play casual downloadable or online games, including fans of puzzle, solitaire, hidden object, mahjong, match-3, time management and adventure genres seeking free trials or…
Financial Health
StableStable · Hiring · 93% CAGR over 4y
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Computed from 5 filingsDevelops and publishes video games, specialising in narrative adventure titles such as the Broken Sword series and Beyond a Steel Sky, for platforms including PC, consoles, and mobile devices.
Sells to consumers who buy and play video games, particularly adventure game fans across PC, console and mobile platforms, plus collectors and supporters purchasing merchandise, collector's editions…
Financial Health
StableStable · -23% CAGR over 5y
Location
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Computed from 3 filingsDevelops and publishes mobile video games, including titles such as Sniper Siege, Z Survivor, Scribble Rider, Pinbo Quest and Flip Dunk, and provides player support and contact services through its…
Serves consumers who play its casual games, including players of Sniper Siege, Z Survivor, Scribble Rider, Pinbo Quest and Flip Dunk seeking support or making general enquiries.
Financial Health
StableStable · -9% CAGR over 2y
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Computed from 5 filingsDevelops and publishes video games, including the narrative simulation title “Not For Broadcast”. Produces interactive entertainment for PC and other platforms featuring live‑action footage,…
Sells to consumers, primarily PC and console gamers interested in satirical, narrative-led indie games, with reach to online gaming audiences and content creators who follow story-driven releases.
Financial Health
DistressedDistressed · -7% CAGR over 4y
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Computed from 5 filingsDevelops and publishes city‑building simulation video games, including the Designer City, Empire City and Aquatic City titles, where players design, build and manage virtual cities.
Sells to consumer gamers who play city-building and simulation games, including players seeking creative sandbox-style city design across multiple game series.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsDevelops narrative-driven video games for PC and console platforms, including titles such as Virginia, Last Stop, Deepest Fear and Polaris, covering game design, development and production as an…
Sells to consumers in the video games market, particularly players of narrative and action titles across digital gaming platforms.
Financial Health
HealthyHealthy
Location
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Computed from 4 filingsDevelops and publishes mobile games. Its title “Longleaf Valley” is a wildlife‑reserve building game where players restore forests, build habitats, and rescue animals, with gameplay linked to…
Sells to consumers, specifically mobile game players interested in casual gameplay, wildlife and nature themes, and environmentally minded audiences who want gameplay linked to real-world tree…
Financial Health
StableStable · Hiring · 8% CAGR over 3y
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Computed from 3 filingsOperates an online multiplayer gaming community and roleplay server for Grand Theft Auto V using the FiveM platform, and sells in‑game ranks, upgrades, virtual items, and subscription packages…
Serves B2C PC gamers and online roleplay players using GTA V/FiveM, particularly community members purchasing ranks, subscriptions and in-game enhancements through its web store.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
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Computed from 3 filingsDevelops and publishes arcade-style video games for console and PC, including racing, crash simulation and sports titles such as Dangerous Driving, Danger Zone, Dangerous Golf, and the open‑world…
Serves consumer video game players, particularly fans of arcade-style racing, crash, golf and VR titles, alongside existing fans who support independent game development via Patreon.
Financial Health
StableStable · Hiring · 13% CAGR over 2y
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Computed from 3 filingsDevelops and publishes strategy and simulation video games for mobile, PC and consoles, including the Plague Inc. and Rebel Inc. titles, and produces related products such as the Plague Inc. board…
Sells to consumers who play strategy and simulation games across mobile, PC and console platforms, as well as tabletop board game players.
Financial Health
HealthyHealthy · -8% CAGR over 2y
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Computed from 5 filingsDevelops video games for console, PC and mobile platforms. Creates original titles such as action platformers and educational games, and provides game design and development support for third‑party…
Serves a mix of B2C gamers on console, PC and mobile, including children aged 6–12 for educational titles, and B2B clients such as banks, entertainment IP owners and game/platform companies seeking…
Financial Health
DistressedDistressed · -65% CAGR over 4y
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Computed from 4 filingsDevelops and publishes video game software for mobile and console platforms, including darts, pool and snooker simulation titles for iOS, Android and Apple Arcade. Also develops bespoke business…
Sells mainly to consumers who play sports simulation video games on iOS, Android, macOS, Sony and Nintendo platforms, with bespoke software also aimed at businesses needing custom applications.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 3y
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Computed from 5 filingsDevelops and publishes mobile video games. Titles include driving and simulation games such as Universal Truck Simulator, Drive Simulator 2, Tag 'n' Chase, Parking Challenge, and Airo Ball HD for…
Targets consumers who play mobile simulation and casual games, including truck, driving, parking, chase and ball-game titles, primarily app users interested in downloadable game experiences.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
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Computed from 4 filingsDevelops and publishes video games for console, PC and mobile platforms, including narrative adventure and puzzle titles such as South of the Circle, Lumino City and INKS, and games for the Board…
Sells to consumer game players on PlayStation, Xbox, Nintendo Switch, Steam and Apple Arcade, plus users of tabletop gaming devices.
Financial Health
WeakWeak · 0% CAGR over 3y
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Computed from 5 filingsDevelops and publishes video games for PC, console and mobile platforms. Creates original game titles and provides contract game development services, including concept development, asset creation,…
Sells to consumer gamers on PC, console and mobile platforms, and to brands, publishers and platform owners needing outsourced game development support.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
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Computed from 5 filingsDevelops video games, including the title The Last Night. Operates a game development studio producing interactive entertainment and publishing development updates and technical articles about its…
Sells to consumers in the video games market, particularly players and online gaming communities interested in narrative, cinematic indie games such as The Last Night.
Financial Health
DistressedDistressed · 0% CAGR over 4y
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Computed from 3 filingsDevelops and publishes video games, including tile‑matching puzzle titles such as Match Jong that combine mahjong-style mechanics with visual art and puzzle gameplay. Focuses on designing and…
Targets B2C casual gamers globally, especially players interested in tile-matching, mahjong-style puzzle games, brain challenges and relaxation experiences.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsDevelops and publishes free‑to‑play video games, primarily for mobile platforms, including game design, programming, live operations, ongoing content updates, and player support services.
Targets consumer video game players, particularly free-to-play audiences interested in collect, nurture and train gameplay.
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 4y
Location
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Computed from 3 filingsDevelops and distributes mobile games for smartphones. Publishes titles on app stores and works with small independent development teams to create and iterate mobile games for consumer audiences.
Sells to consumer mobile game players, particularly Android users on Google Play, with casual games intended for a broad entertainment audience rather than business or public-sector buyers.
Financial Health
WeakWeak
Location
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Computed from 5 filingsDevelops and publishes digital versions of tabletop board and card games for PC and console platforms. Produces video game adaptations of titles such as Talisman and Smash Up and provides game…
Serves B2C gamers who play digital board, card and strategy games on PC and console, particularly tabletop game fans, with some B2B audience among games industry partners seeking development services.
Financial Health
WeakWeak · -3% CAGR over 4y
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Computed from 5 filingsDevelops video games for PC and console, focusing on couch‑play, local multiplayer and online co‑operative titles. Currently developing “Clodhoppers”, a co‑op game featuring the character Cletus Clay.
Targets consumer gamers on PC and consoles, especially friends and groups seeking couch-play, local multiplayer and online co-op gaming.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
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Computed from 3 filingsDevelops and publishes digital games for mobile devices, social platforms and interactive television. Produces quiz and puzzle games based on television formats and brands, including titles such as…
Targets consumers playing casual games on mobile, Facebook and TV platforms, including fans of quiz, puzzle, slots and game-show formats.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
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Computed from 5 filingsDevelops and publishes narrative-driven video games for PC and console. Titles include Fallen London, Sunless Sea, Sunless Skies, Mask of the Rose and Mandrake, featuring story-focused gameplay and…
Sells to consumers, primarily PC and console gamers interested in story-rich independent games, including players of its online and subscription-based titles and fans buying related merchandise.
Financial Health
StableStable · -4% CAGR over 4y
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Publishes and supports independent video games, working with development partners to bring titles to digital platforms such as Steam, Nintendo Switch, Epic Games Store and GOG, and promoting releases…
Sells to indie game players via platforms such as Steam, Nintendo Switch, Epic Games and GOG, and serves independent game development partners seeking publishing support.
Financial Health
N/AN/A
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Computed from 3 filingsDevelops independent video games, including titles such as Titan Souls, Telepaint and Death's Door. Handles game design, programming, animation, music and sound production, and collaborates with…
Sells to consumers who play independent video games, particularly players interested in action-adventure and indie titles.
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 4 filingsDevelops and publishes mobile games for children, including pet care, dress‑up and simulation titles. Distributes games through mobile apps and offers a subscription service providing ad‑free access,…
Sells to parents and families seeking ad-free, family-friendly mobile game subscriptions for young children, with children as the end users across its kids’ games.
Financial Health
StableStable · Hiring · 26% CAGR over 3y
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Computed from 5 filingsDevelops and publishes video games, focusing on classic and arcade-style titles for digital platforms. Collaborates with other studios on game development projects and distributes related content…
Targets consumers who play indie classic and arcade-style video games, including fans who wishlist or buy new game releases and related soundtracks.
Financial Health
StableStable · -11% CAGR over 4y
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Computed from 5 filingsDevelops and publishes mobile casual games that offer cash or gift card rewards for gameplay. Portfolio includes titles such as Solitaire, Mahjong and tile‑matching games where players earn prizes…
Targets consumers and casual mobile gamers who download app-based games, including players interested in solitaire, mahjong, word and tile games with cash or gift-card rewards.
Financial Health
HealthyHealthy · -22% CAGR over 4y
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Computed from 4 filingsDevelops and sells 3D animation and visual effects software plugins, including particle simulation, fluid and smoke effects, terrain generation, plant modelling and procedural animation tools, along…
Sells to 3D artists, motion graphics designers, VFX professionals and creative studios using Cinema 4D, including freelancers and teams buying simulation, animation and asset plugins.
Financial Health
DistressedDistressed · -26% CAGR over 3y
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Computed from 5 filingsPublishes and distributes independent video games, partnering with external developers to fund, market and release titles across PC and console platforms. Supports game development with publishing,…
Serves independent game developers worldwide seeking publishing partners and PC and console players globally.
Financial Health
StableStable · -64% CAGR over 4y
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Computed from 2 filingsOperates a professional esports organisation that fields competitive teams in games such as Counter‑Strike, Dota 2 and sim racing, competing in international tournaments, managing players and content…
Serves a mix of B2C esports fans and gaming merchandise buyers, and B2B brand partners seeking sponsorship access to competitive gaming audiences across Counter-Strike, Dota 2, sim racing and other…
Financial Health
HealthyHealthy · 0% CAGR over 1y
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Unlock all 118 leads
Showing 50 of 118 — +68 more with verified decision-maker contacts, live data, and CRM sync.
How Unity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Unity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use Unity?
What share of UK B2C companies run Unity?
How is Unity usage detected?
What size B2C companies use Unity in the UK?
What do Unity-running B2C companies also run?
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