Widgets Used by UK B2C Companies: Market Share (2026)
Detected widget usage is visible across 4,865 of 84,728 trading UK B2C companies, with Elfsight leading at 34.9% of detected installations.
Among 84,728 trading UK B2C companies, 4,865 have a detectable Widgets system. Sixteen systems are detected, with Elfsight at 34.9% (1,699), POWR at 25.2% (1,224), and Yoshki at 20.3% (988).
Read more
Embedly sits behind that front group at 10.0% (488). Common Ninja, EmbedPlus, Purple Bear, and Buttonizer each cover smaller shares, from 3.3% (161) down to 1.9% (92), while 8 further systems cover 224 companies.
Elfsight leads each employee band, but its share narrows as company size rises: 37.8% among 2,875 companies under 10 employees, 30.9% among 1,793 companies with 10–50 employees, and 28.9% among 197 companies over 50 employees.
4,865
B2C with detected Widgets
Of 84,728 UK B2C
5.7%
Detection rate
2026
16
Systems detected
In this category
34.9%
Leader share
Elfsight
UK B2C Widgets market share
Share of the 4,865 UK B2C with a detectable system. As of June 2026.
Widgets compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Elfsight | 1,699 | 34.9% | 7 | 17.8% | 7-person firms; 34.9% share |
| POWR | 1,224 | 25.2% | 8 | 19.3% | 8-person firms; 25.2% share |
| Yoshki | 988 | 20.3% | 9 | 21.7% | 9-person firms; 20.3% share |
| Embedly | 488 | 10% | 7 | 26.4% | 7-person firms; 10.0% share |
| Common Ninja | 161 | 3.3% | 8 | 20.5% | 8-person firms; 3.3% share |
| EmbedPlus | 125 | 2.6% | 7 | 21.6% | 7-person firms; 2.6% share |
| Purple Bear | 108 | 2.2% | 12 | 18.5% | 12-person firms; 2.2% share |
| Buttonizer | 92 | 1.9% | 7 | 28.3% | 7-person firms; 1.9% share |
| EmbedPress | 47 | 1% | — | — | View these companies in Firmbase → |
| WeatherWidget.io | 46 | 0.9% | — | — | View these companies in Firmbase → |
| TradingView | 45 | 0.9% | — | — | View these companies in Firmbase → |
| Widgetic | 37 | 0.8% | — | — | View these companies in Firmbase → |
| WordPress Popular Posts | 32 | 0.7% | — | — | View these companies in Firmbase → |
| CALCONIC | 23 | 0.5% | — | — | View these companies in Firmbase → |
| Sketchfab | 17 | 0.3% | — | — | View these companies in Firmbase → |
| Unity | 13 | 0.3% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Widgets system shifts with company size: among UK B2C with under 10 employees, Elfsight leads at 37.8% of the 2,875 with a detectable system; among UK B2C with 10–50 employees, Elfsight leads at 30.9% of the 1,793 with a detectable system; and among UK B2C with over 50 employees, Elfsight leads at 28.9% of the 197 with a detectable system.
Under 10 employees
37.8% of band
Small UK B2C companies make up the largest detected band, with 2,875 companies. Elfsight leads at 37.8%, ahead of a market where low-headcount website teams appear to use several embeddable widget systems.
10–50 employees
30.9% of band
The 10–50 employee band covers 1,793 detected companies. Elfsight remains first at 30.9%, with POWR, Yoshki, and Embedly forming the main alternatives in the wider market.
Over 50 employees
28.9% of band
Larger UK B2C companies are a smaller detected cohort, at 197 companies. Elfsight still leads at 28.9%, but the lower share suggests more mixed widget estates in this band.
How Widgets usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK B2C by Widgets
Related directories
Frequently asked questions
What is the most-used Widgets among UK B2C companies?
How many UK B2C companies have a detectable Widgets?
What is a Widgets?
How is Widgets usage detected?
Which has more UK B2C companies, Elfsight or POWR?
What is the best Widgets for UK B2C companies?
Search 4,865 UK companies by the widgets technology they run.
Find the right decision-makers, see verified company data, and export your list in seconds.