B2C Companies Using Zendesk in the UK: 310 Active Firms (2026)
Consumer-facing businesses sell products or services directly to individuals while using web-based customer support tools in the UK.
For direct-to-consumer operators, this kind of support platform sits between the webstore, marketing site, fulfilment process and customer-retention team. Its job is less about adding a chat widget than about giving service managers a queueing model, escalation paths, self-service content and a shared history of customer interactions. Adoption usually signals a business with regular online demand, an identifiable support function and enough post-purchase volume to justify formal workflows. The buying centre tends to include customer operations, ecommerce, marketing and IT, with implementation work shaped by integrations, permissions, reporting and handover from public web contact into internal case management.
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Among UK consumer-facing adopters, 310 companies are running this support platform and are actively trading. Reported employment totals 2,612 people, suggesting a cohort with a visible operating footprint rather than only owner-managed web shops. Within the detected live-chat category, the platform ranks fourth at 9.0% share. The sector mix leans towards E-commerce at 29.7%, followed by Travel & Hospitality and Fashion & Retail at 15.8% each. Registered-region skew is also clear: London accounts for 28.4%, the South East 12.9%, the North West 12.3%, Scotland 7.7% and the South West 7.7%.
Support tooling for consumer-facing sellers brings procurement, privacy and operational-risk questions into the same buying process. Service teams handle delivery addresses, refund requests, complaint histories, subscription changes and identity checks, so permissioning and audit trails matter even when the support stack is bought by operations rather than IT. Category structure also affects switching costs. Once help-centre content, chat routing and ecommerce handover rules are embedded, a change of platform tends to involve process redesign as well as software migration. That makes vendor due diligence less about a single interface and more about data flows, support governance and continuity during seasonal demand.
Adoption appears to be moving from visible chat placement towards more governed customer-operations infrastructure. Mid-market retailers, travel operators and subscription businesses tend to want fewer isolated inboxes, clearer escalation rules and better handover between public contact channels and fulfilment teams. Platform choice has been relatively sticky where knowledge-base content, agent workflows and customer-history integrations are already embedded. New adopters are likely to compare support tools against broader commerce and marketing stacks, while existing users may prioritise consolidation, reporting ownership and cleaner consent management over adding extra front-end widgets.
Adoption by company size
Adoption of Zendesk rises with company size across the trading UK B2C companies in this cohort. 0.3% of the 54,825 companies with under 10 employees run Zendesk (190 detected). 0.4% of the 26,843 companies with 10–50 employees run Zendesk (109 detected). 0.5% of the 3,060 companies with over 50 employees run Zendesk (15 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
310
Active firms
2026
9%
Of detected Live chat share
UK B2C
7
Median headcount
Filed accounts
652
Verified contacts
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (22 of 310 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (15 firms), so a sizeable share is in its first few filing cycles.
Within B2C businesses with a detectable live chat system, this support platform ranks fourth by detected share at 9.0% (310) of 3,457, behind alternatives at 23.2%, 14.3% and 9.2%.
London accounts for 28.4% (88) of B2C firms running the support platform, followed by the South East at 12.9% (40) and the North West at 12.3% (38).
The cohort skews towards online retail and consumer travel: E-commerce represents 29.7% (92), while Travel & Hospitality and Fashion & Retail each account for 15.8% (49).
The surrounding web stack suggests relatively mature digital operations, with 61.6% (191) also running a CDN or security layer and 61.0% (189) using tag-management tooling.
Financial-health classifications are mixed: 28.4% (88) are stable, while 19.7% (61) are weak and 8.4% (26) are distressed.
Telephony & contact centre market share among UK B2C
What else do Zendesk-running B2C run?
Share of the 310 Zendesk-running UK companies where each technology was also detected. As of June 2026.
Where Zendesk B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£652.5K
Median UK turnover
7.1%
Above £5M turnover
15
Incorporated since 2022
652 verified decision-maker contacts
across these 310 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Zendesk
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates an online retail store selling homeware, garden products, clothing, electricals, toys, gifts, beauty items and sports goods. Also offers personalised products and consumer credit payment…
Sells to UK consumers and families shopping online for homeware, garden items, clothing, toys, gifts, beauty, tech and appliances, including customers seeking personalised products and flexible…
Financial Health
StableStable · Hiring · 5% CAGR over 3y
Location
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Computed from 5 filingsOperates a micromobility rental platform providing shared electric scooters and e-bikes accessed through a mobile app. Users locate vehicles, unlock by QR code, ride for short urban trips, and pay…
Serves city residents, commuters, students and visitors seeking app-based short trips, plus municipal and transit partners and advertisers in cities where its micromobility network operates.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsOperates an online deals marketplace offering discounted vouchers for restaurants, hotels, spa treatments, activities and events. Sells gift cards and promotes time‑limited offers from partner…
Sells to consumers seeking discounted local experiences, dining, events, short breaks and gift cards, especially in UK cities such as Glasgow, Edinburgh, Newcastle and Manchester. Also serves…
Financial Health
StableStable · Profitable · -3% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail platform selling women’s clothing, footwear, and accessories. Offers dresses, tops, knitwear, coats, lingerie, maternity wear, and other apparel across multiple in‑house and…
Sells to consumers shopping for fashion, especially women across curve, tall, petite and maternity fits in sizes 8-36, with some menswear customers through BadRhino.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retail store selling bicycles, cycling components and replacement parts, tyres and inner tubes, clothing, helmets, footwear, accessories, workshop tools, and sports nutrition…
Serves individual cyclists and bike owners shopping online, primarily consumers, with delivery to customers in the UK and worldwide.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsSells furniture and homeware through an online retail store, including made‑to‑order sofas, beds and headboards, as well as tables, seating, storage, lighting, mirrors, textiles, garden furniture,…
Sells to consumers furnishing and decorating their homes, including buyers of living room, bedroom, dining, garden and home office products, as well as made-to-order upholstery.
Financial Health
StableStable · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsOperates an online marketplace for holiday apartments and homes, allowing travellers to search and book short‑term accommodation directly from private owners. Provides property listings, booking…
Serves holidaymakers seeking privately owned vacation rentals worldwide, alongside private hosts, professional landlords and property managers looking to list accommodations.
Financial Health
StrongStrong
Location
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Computed from 4 filingsOperates an online marketplace for fan‑to‑fan resale of tickets to live events including concerts, festivals, sports and theatre. Platform allows users to buy and sell tickets with price caps,…
Serves live-event fans buying or reselling tickets for music, festivals, sports, theatre and comedy, and partners with event organisers, artists and venues in the UK and globally.
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Computed from 3 filingsOperates an online platform for booking international train tickets and rail passes. Provides reservations for rail services across Europe, Asia, North America, and other regions, including passes,…
Serves leisure and business travellers seeking international rail travel, including tourists and independent travellers planning rail passes or point-to-point journeys across Europe, Asia,…
Financial Health
HealthyHealthy · -13% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retailer selling refurbished and new smartphones, tablets, laptops and smartwatches. Offers sim‑free devices including Apple iPhone, Samsung Galaxy and other brands, with…
Targets price-conscious consumers buying SIM-free used or refurbished smartphones, tablets, laptops and watches, including Apple, Samsung, Google and other brands, with UK and worldwide delivery.
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 4y
Location
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Computed from 5 filingsRetailer of upholstered furniture selling sofas, corner sofas, modular and U‑shape sofas, sofa beds, armchairs and footstools in various fabrics and styles through an e‑commerce website and showrooms.
Serves consumers and households furnishing living spaces, including online shoppers and showroom visitors seeking sofas, sofa beds, armchairs and related home seating.
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 5 filingsOperates an online travel booking service offering airline ticket reservations. Provides flight search, booking, and online payment facilities, with customer support for arranging and managing air…
Serves consumers planning air travel who want to book flights online or by phone, including leisure travellers and other individual passengers.
Financial Health
HealthyHealthy · -11% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling sporting goods and official club merchandise, including rugby, football and netball apparel, footwear, balls and teamwear. Also offers personalised sports…
Serves consumers and sports fans buying official merchandise for rugby league, rugby union, football, netball and ice hockey clubs, with ranges for men, women and children.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsOperates an online travel booking service offering flights, hotel reservations, package holidays, city breaks, car hire, and multi‑destination trips. Provides search and booking tools for individual…
Serves consumers and group travellers seeking leisure travel, including holidaymakers booking flights, hotels, package holidays, long-haul trips, city breaks, car hire and multi-destination travel.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 3 filingsRetailer of automotive parts, tools and workshop equipment for cars. Supplies components including brakes, filters, engine parts, lighting, steering and suspension parts, as well as lubricants, power…
Serves motorists and DIY vehicle owners, plus trade customers such as garages, mechanics and workshop or building trade buyers purchasing online or in store.
Financial Health
HealthyHealthy · Profitable, Hiring · 6% CAGR over 2y
Location
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Computed from 4 filingsDesigns and sells children’s clothing, footwear, and accessories for babies and children, including dresses, knitwear, school shoes, and seasonal items. Also offers toys, gifts, and personalised…
Sells directly to parents, relatives and gift buyers shopping for babies and children aged 0–11, including newborns, girls and boys, with worldwide delivery for family customers.
Financial Health
HealthyHealthy · Profitable · 2% CAGR over 3y
Location
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Computed from 5 filingsProvides online international money transfer services, enabling customers to send cross-border remittances, make payments, and manage transactions and accounts through a web-based customer portal…
Serves consumers who need to send money internationally online, including individuals managing cross-border remittances, payments and transaction tracking.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail platform selling furniture and homeware, including sofas, beds, mattresses, bedroom and dining furniture, lighting, rugs, and bedding products such as duvets, pillows, and…
Sells direct to consumers furnishing their homes, including homeowners, renters, families and students shopping online for bedroom, living room, dining, bathroom and home accessory needs.
Financial Health
StableStable · -29% CAGR over 4y
Location
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Computed from 5 filingsRetailer of maternity clothing and accessories sold online, including dresses, tops, jeans, knitwear, loungewear and workwear. Focuses on environmentally and socially responsible womenswear and also…
Sells direct to consumers, targeting expectant mothers and pregnant women seeking environmentally and socially conscious maternity wear for everyday, work, occasion and holiday use.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsDesigns and retails women's designer fashion, including dresses, coats, knitwear, trousers, bags, shoes and jewellery. Sells seasonal collections and accessories through its official online store and…
Targets B2C luxury womenswear customers shopping for designer clothing, bags, shoes and accessories via the official online store and physical boutiques.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells women's clothing and activewear through an online retail store, including knitwear, jackets, trousers, dresses, shorts and accessories, as well as sunglasses and seasonal fashion…
Serves women consumers shopping online for contemporary everyday and active wardrobes, plus retail stockists and wholesale partners in EU and US markets.
Financial Health
StrongStrong · Hiring · 51% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling bathroom fixtures and fittings, including baths, toilets, basins, vanity units, bathroom suites, shower baths and enclosures, with products organised by style,…
Sells primarily to consumers, homeowners and DIY renovators shopping online for bathroom suites, baths, toilets, basins, vanities and related fixtures at budget prices.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsOperates an online retail store selling branded footwear for women, men and children, including boots, shoes, sandals, trainers and slippers. Offers products from multiple footwear brands and…
Sells B2C to consumers shopping online for branded footwear for women, men, girls and boys, including families and individual shoppers in the UK and international markets.
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides an online vehicle servicing platform that arranges car and van servicing, MOT testing and maintenance through a network of partner garages, including vehicle collection and return, price…
Serves UK car and van owners, including private motorists and light commercial vehicle users, seeking servicing and MOT support with collection from home or workplace.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
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Computed from 3 filingsOperates a digital fitness subscription platform providing personalised cardio, strength and bodyweight workouts via mobile apps and connected exercise equipment. Features adaptive training plans,…
Sells to consumers seeking at-home digital fitness and personal training, including individuals and households using compatible cardio and strength equipment or mobile devices for personalised…
Financial Health
HealthyHealthy · -35% CAGR over 2y
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Computed from 3 filingsRetailer of baby and nursery products through an online store, including prams, pushchairs, travel systems, car seats, nursery furniture, high chairs, toys, bedding, and related accessories. Also…
Sells to expectant and new parents, carers and families shopping for babies and young children, mainly UK consumers seeking prams, car seats, nursery furniture, feeding, safety, clothing and gift…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
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Computed from 5 filingsDesigns and sells women’s clothing and accessories through an online retail store, including dresses, knitwear, tops, trousers, outerwear, shoes and seasonal collections, alongside gift cards and a…
Sells direct to consumers, primarily women buying womenswear online, with UK shoppers explicitly addressed through delivery and returns and international shoppers supported via country-specific…
Financial Health
StrongStrong · Hiring · 52% CAGR over 4y
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Computed from 5 filingsProvides online booking for car and van rental through partner suppliers. Offers short‑ and long‑term vehicle hire, including economy cars, vans, electric vehicles and multi‑seaters, with options…
Serves consumers and travellers needing car or van rental in the UK and internationally, including debit card users, new drivers, senior drivers, under-25s, and customers needing specialist rental…
Financial Health
StableStable · -4% CAGR over 4y
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Computed from 3 filingsOnline retailer of fragrances inspired by designer perfumes, offering eau de parfum in various scents for men, women and unisex. Also sells home fragrance products including candles, essential oils,…
Serves individual consumers shopping online for affordable alternatives to high-street designer perfumes, including women, men and unisex fragrance buyers, plus customers purchasing home and car…
Financial Health
HealthyHealthy · -70% CAGR over 2y
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Computed from 5 filingsDesigns and distributes hairbrushes and hair care tools, including detangling brushes, styling and blow‑dry brushes, scalp massagers and combs, along with detangling sprays and grooming brushes for…
Serves B2C shoppers with varied hair types and hair concerns, including adults, parents buying for children, and pet owners seeking cat and dog grooming products.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 3 filingsDesigns and sells women’s fashion and accessories through an online store, including ready‑to‑wear clothing, outerwear, knitwear, dresses, shoes, leather bags, jewellery, and small accessories such…
Sells direct to fashion consumers shopping for designer womenswear, bags, shoes, jewellery and accessories online and through retail store services.
Financial Health
StrongStrong
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Computed from 4 filingsOperates an online platform for pre-booking parking spaces near sports stadiums and event venues, offering fixed‑price event parking and managing bookings for drivers attending matches, concerts, and…
Serves UK consumers attending sports matches, concerts and live events who need event parking, plus parking space owners or operators near venues seeking paying drivers.
Financial Health
StrongStrong · Hiring · 602% CAGR over 3y
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Computed from 5 filingsDevelops and operates an online and mobile learning platform for UK driving theory test preparation. Provides DVSA‑licensed multiple‑choice questions, hazard perception video practice, mock tests,…
Sells primarily to UK learner drivers and trainee professional drivers preparing for DVSA theory tests, including car, motorcycle, LGV, PCV, CPC Module 2 and ADI Part 1 candidates.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides personal and business vehicle leasing, offering new, used and ex‑demo cars and vans on contract hire, including no‑deposit options. Also facilitates vehicle finance applications, car sales,…
Serves UK consumers and businesses seeking personal or business car and van leasing, including new, used, ex-demo and no-deposit lease deals, plus buyers needing vehicle finance or related…
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HealthyHealthy · 0% CAGR over 4y
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Computed from 3 filingsDesigns and sells wooden beds, bed frames, mattresses, and bedroom furniture through an e‑commerce website, including storage beds and children’s beds, with online ordering, delivery, and related…
Serves consumers and households buying beds, mattresses, storage and children’s bedroom furniture online, including individuals aged 18+ able to enter a purchase contract.
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StrongStrong
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Computed from 5 filingsOperates an online platform for booking campervan, motorhome and RV rentals for road trips across multiple international locations. Provides vehicle hire, one-way rentals, trip planning resources,…
Serves consumers and tourists planning road trips, including individuals, couples and families renting campervans, motorhomes and RVs across Europe, North America and Oceania.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
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Computed from 3 filingsOperates an e‑commerce store selling alcoholic beverages including wine, champagne, whisky, gin, beer and spirits. Offers mixed cases, gift sets and individual bottles for online purchase and home…
Serves adult consumers buying alcoholic drinks online, including wine, champagne, gin, whisky, beer and spirits shoppers, as well as gift buyers seeking drinks for home delivery.
Financial Health
StrongStrong
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Computed from 4 filingsOperates an online retail store selling tennis‑themed and tournament‑branded merchandise, including clothing, towels, bags, accessories, tennis equipment, gifts, and homeware associated with the…
Serves B2C consumers, especially tennis fans and gift buyers, shopping online for official tournament-branded apparel, accessories, tennis items, homeware and gifts for men, women and children.
Financial Health
StrongStrong · -90% CAGR over 2y
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Computed from 5 filingsDevelops and publishes online and mobile video games, including the Bloons Tower Defense and SAS Zombie Assault titles, distributed via web platforms, app stores and PC game services such as Steam.
Sells to consumers who play online, mobile and PC video games, including fans of free-to-play titles and existing communities around Bloons and other Ninja Kiwi game franchises.
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
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Computed from 5 filingsOperates an online retail store selling designer eyeglasses and sunglasses from multiple brands. Offers prescription lenses, lens coatings and transitions, and reglazing services for existing frames…
Sells directly to consumers shopping online for designer eyewear, including men, women and unisex buyers seeking prescription glasses, sunglasses, contact lenses and reglazing services.
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HealthyHealthy · -7% CAGR over 4y
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Computed from 2 filingsProvides medical cannabis services including patient consultations, prescription management and dispensing of cannabis‑based medicines. Operates an online platform and pharmacy supporting access to…
Sells primarily to UK patients seeking private medical cannabis treatment for conditions such as anxiety, epilepsy, chronic illness and palliative care, and also serves UK healthcare professionals…
Financial Health
StrongStrong · Hiring · 354% CAGR over 1y
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Computed from 2 filingsDesigns and sells consumer audio and computer peripherals, including speakers, headphones, gaming headsets, sound cards, DAC/amps, webcams, Bluetooth adapters, and related accessories, through an…
Serves consumers and corporate buyers across Europe, including gamers, audio enthusiasts, students, remote workers and teams buying for work, study, entertainment, gaming and fitness.
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HealthyHealthy · 0% CAGR over 1y
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Computed from 5 filingsOnline retailer of home heating products, selling radiators, heated towel rails, electric radiators, valves, and installation accessories. Offers products in various styles, sizes, materials, and…
Sells online to homeowners, renovators and interior-focused consumers, with a trade offer for installers, plumbers and heating professionals buying for residential rooms and bathroom projects.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
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Computed from 5 filingsRetailer of designer sofas and home furniture through an online store. Sells modular, recliner, leather and fabric sofas, sofa beds, home cinema seating, outdoor furniture, beds, tables, and related…
Sells direct to UK consumers and homeowners seeking luxury modern sofas, recliners, sofa beds, home cinema seating, bedroom, dining and outdoor furniture, with showroom and nationwide delivery…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
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Computed from 3 filingsProvides online education programmes including IGCSEs, A‑level equivalent Level 3 courses, business, IT and management diplomas, and MBA pathway qualifications, delivered through an online learning…
Serves individual learners seeking online UK university pathways, degrees, MBAs, IGCSEs and professional development, including working adults and military-funded learners, plus businesses needing…
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StableStable · 0% CAGR over 2y
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Computed from 5 filingsOperates an online platform for booking skip hire and waste management services. Connects customers with local skip suppliers, provides price quotes and skip size guidance, and arranges delivery,…
Serves a mix of UK consumers, tradespeople, construction customers, businesses and public-sector buyers needing local skip hire and waste management suppliers.
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StableStable · 0% CAGR over 4y
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Computed from 4 filingsOnline retailer of cosmeceutical and dermatology skincare products, including serums, cleansers, sunscreens, and hair and body treatments. Sells products from multiple professional skincare brands…
Sells to consumers worldwide seeking advanced skincare and cosmeceutical products for concerns such as acne, ageing, pigmentation, rosacea, eczema, scars, hair loss and sensitive skin.
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 3y
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Computed from 3 filingsOperates small‑ship sailing cruises in the Mediterranean, offering island‑hopping and coastal itineraries in Croatia, Turkey, Greece, and Montenegro. Provides bookable cruise packages, themed trips…
Sells to leisure travellers seeking Mediterranean small-ship cruise holidays, including age-group travellers, solo or group passengers, and private charter groups visiting Croatia, Turkey, Greece and…
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StrongStrong · Growing, Hiring · 29% CAGR over 2y
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Computed from 2 filingsOperates a private hire taxi service offering on-demand and pre-booked transport. Provides airport transfers, corporate travel accounts with invoicing and account management, and booking via mobile…
Serves large, medium and small businesses in Manchester, including rail, local government, sports organisations and other employers, plus individuals seeking personal travel accounts.
Financial Health
StrongStrong · Hiring · 4464% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsProvides vehicle rental services including short-, medium-, and long-term car and van hire through airport and city locations. Also offers car leasing, subscription services, and electric car sharing…
Serves consumers, families, larger travel groups and business users needing vehicles from UK airports and city locations, including leisure travellers, corporate renters and customers seeking short-,…
Financial Health
StrongStrong · Profitable, Growing · 0% CAGR over 2y
Location
Unlock all 310 leads
Showing 50 of 310 — +260 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 310 leads
Showing 50 of 310 — +260 more with verified decision-maker contacts, live data, and CRM sync.
How Zendesk usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Zendesk is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use Zendesk?
What share of UK B2C companies run Zendesk?
How is Zendesk usage detected?
What size B2C companies use Zendesk in the UK?
What do Zendesk-running B2C companies also run?
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