B2C Companies Using LiveChat in the UK: 247 Active Firms (2026)
B2C companies using live chat sell goods or services to consumers online and support enquiries through website messaging across the UK.
Adoption usually sits with digital commerce, customer service and marketing teams rather than IT alone. For consumer-facing retailers, property agents, travel operators, healthcare providers and education businesses, the system handles basket questions, booking help, onboarding prompts and post-purchase service triage. Running it tends to signal an online sales channel with enough inbound demand to justify staffed web messaging, queue management and hand-offs into a contact-centre workflow. Engagements are usually operational rather than strategic: configuration, routing, transcript review, consent wording and performance reporting sit close to day-to-day conversion and customer-experience metrics.
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Across the UK, 247 actively trading B2C companies are detected running this web-chat system. The employment footprint is visible across reporting firms, with 3,204 people recorded in total headcount. In the live-chat category comparison it sits fifth, at 7.1% detected share within a 3,457-company sector denominator, behind a cluster of alternative systems rather than a clearly dominant alternative. Registered-address concentration is weighted towards London at 20.6%, followed by the South West at 12.1%, the North West at 10.9%, the South East at 10.5% and the East of England at 10.1%.
Consumer-facing web chat sits close to personal-data handling. Operators need clear consent and retention policies for transcripts, particularly where agents collect contact details, order information, health queries or booking preferences. GDPR and ICO guidance matter more than sector-specific licensing for most users, though healthcare, education and travel operators can face additional duties through their own service rules. Procurement is usually shaped by marketing tags, analytics scripts and contact-centre integrations: the practical risk is less the chat window itself than how conversations, cookies and identity hand-offs are stored, monitored and reused.
Adoption appears likely to become less about adding a visible chat widget and more about controlling the surrounding workflow. Buyers tend to prefer fewer disconnected scripts on customer-facing pages, so web-chat tools are being pulled towards customer-service suites, marketing automation and booking journeys. That favours companies with enough enquiry volume to staff conversations and review transcripts, while micro-businesses may remain content with simpler message capture. Consolidation pressure also seems plausible, as consumer firms ask for clearer consent controls, cleaner hand-offs and lower operational overhead rather than another standalone channel.
Adoption by company size
Adoption of LiveChat rises with company size across the trading UK B2C companies in this cohort. 0.3% of the 54,825 companies with under 10 employees run LiveChat (148 detected). 0.3% of the 26,843 companies with 10–50 employees run LiveChat (88 detected). 0.6% of the 3,060 companies with over 50 employees run LiveChat (18 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
247
Active firms
2026
7.1%
Of detected Live chat share
UK B2C
7
Median headcount
Filed accounts
587
Verified contacts
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (22 of 247 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (15 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms with a detectable live-chat system, this live-chat system ranks fifth by detected share at 7.1% (247), with the four systems ahead ranging from 9.0% (310) to 23.2% (801).
London accounts for 20.6% (51) of B2C firms running this live-chat system, followed by the South West at 12.1% (30) and the North West at 10.9% (27).
Analytics and content-management tools are common in the surrounding web stack, with 61.1% (151) also running a tag-management tool, 57.5% (142) a content-management system and 49.0% (121) web analytics.
Property, online retail and travel/hospitality are the largest overlapping sector tags, at 16.2% (40), 14.6% (36) and 13.4% (33), respectively.
Operational web tooling also features often, with 45.7% (113) running a web performance or security layer and 43.7% (108) using bot-checking protection.
Live chat market share among UK B2C
What else do LiveChat-running B2C run?
Share of the 247 LiveChat-running UK companies where each technology was also detected. As of June 2026.
Where LiveChat B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£745.9K
Median UK turnover
8.9%
Above £5M turnover
15
Incorporated since 2022
587 verified decision-maker contacts
across these 247 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using LiveChat
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides residential telecommunications services including fibre broadband, home phone and mobile plans. Offers packages using major UK networks, Wi‑Fi routers, account management tools, and customer…
Sells to UK residential consumers and households needing home broadband, landline and mobile services, including new movers, tenants, light internet users, gamers and multi-user homes.
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides residential broadband services including full‑fibre and standard internet connections, Wi‑Fi routers and home phone services. Also offers mobile SIM plans, customer support tools, and online…
Serves UK consumers and households seeking home internet, phone and mobile connectivity, including families, multi-device users, existing customers upgrading service, and people switching broadband…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsOperates holiday parks providing short‑stay accommodation in holiday caravans and lodges, as well as touring caravan and camping pitches. Offers on‑site leisure, entertainment and hospitality…
Serves consumers planning South Devon seaside holidays, including families, couples, dog owners, touring caravan and camping guests, plus private buyers seeking holiday home ownership in…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsProvides ophthalmic services including laser eye surgery, lens replacement and cataract surgery, alongside eye tests and vision care. Also sells prescription glasses, sunglasses and contact lenses…
Serves UK consumers and patients seeking vision correction, cataract care, eye tests, glasses and contact lenses, with some corporate eye care for employers.
Financial Health
HealthyHealthy · -12% CAGR over 2y
Location
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Computed from 5 filingsOperates franchised dealerships selling new and used cars and vans from multiple manufacturers. Provides vehicle servicing, MOT testing, parts supply, finance and leasing options, fleet sales, and…
Serves private motorists, Motability customers, van users and business/fleet buyers in England seeking new or used vehicles, servicing, parts, leasing and company vehicle support across multiple…
Financial Health
StableStable · 2% CAGR over 4y
Location
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Computed from 3 filingsArranges personal and business vehicle leasing, offering contracts for new and used cars and vans from multiple manufacturers. Provides options including electric and hybrid models, short‑term…
Serves UK consumers and businesses seeking car or van leasing, including first-time personal lessees, drivers upgrading vehicles, small businesses, fleet managers and larger organisations.
Financial Health
StableStable · -9% CAGR over 2y
Location
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Computed from 5 filingsOperates an online travel agency offering flight bookings, flight-and-hotel holiday packages, and business class travel deals. Provides search and booking for international destinations across Asia,…
Serves UK consumers, families and leisure travellers seeking international trips, including flight-only, flight-plus-hotel and business-class travel to the Middle East, Far East, Americas, Africa and…
Financial Health
StrongStrong · Hiring · 31% CAGR over 6y
Location
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Computed from 2 filingsProvides online trading services offering execution-only brokerage for contracts for difference (CFDs) and rolling spot foreign exchange. Enables trading in forex pairs, commodities, indices and…
Serves retail and professional traders seeking online CFD and rolling spot forex accounts, including users trading forex pairs, metals, energies, indices and cryptocurrencies.
Financial Health
StrongStrong · Hiring · 37% CAGR over 1y
Location
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Computed from 5 filingsArranges holiday villa rentals across European destinations including Portugal, Spain, Greece, Croatia, and Italy. Provides a curated portfolio of private villas with booking assistance, availability…
Serves UK holidaymakers, families and groups seeking villa holidays in European destinations including Portugal, Spain, Greece, Croatia and Italy, with options for family, beach, luxury, accessible…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform for booking tickets to tourist attractions, guided tours, events and experiences worldwide. Provides advance and last‑minute reservations for museums, landmarks, shows and…
Serves consumers and travellers booking attractions, tours, events and activities in major global destinations, with multilingual and multi-currency support for international visitors.
Financial Health
StrongStrong · Hiring · 9% CAGR over 5y
Location
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Computed from 5 filingsOperates an online platform offering short‑term holiday cottage, lodge and holiday home rentals. Provides booking services for properties with features such as hot tubs or dog‑friendly accommodation,…
Serves consumers planning self-catering holidays in Yorkshire, including families, couples, dog owners and large groups seeking cottages, lodges, hot tubs, accessible stays or seasonal breaks.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsOperates health and fitness clubs offering gym equipment, swimming pools, group exercise classes, squash courts and personal training. Provides membership programmes, swimming lessons, fitness…
Serves individual consumers and families seeking gym, swimming and fitness club memberships, including students, over-65s, women-only gym users, parents booking children’s swim lessons, and members…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsSupplies kitchen and bathroom worktops and countertops through an online store. Offers wooden, laminate, compact laminate, and solid surface worktops, with custom sizing options, samples,…
Sells to UK homeowners, DIY renovators and kitchen or bathroom refurbishment buyers seeking made-to-size surfaces, samples and related accessories for residential projects.
Financial Health
HealthyHealthy · Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsProvides abortion care services including medical and surgical terminations, remote abortion pills by post, consultations, and counselling. Also offers STI testing, contraception, aftercare, and NHS…
Serves individuals seeking abortion care, counselling, STI testing and contraception, including NHS and private patients, self-referring patients, international patients, and partners seeking advice…
Financial Health
StableStable · Profitable, Hiring · 18% CAGR over 2y
Location
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Computed from 2 filingsOnline retailer of home interior products including carpets, rugs, flooring, wallpaper, tiles, bathroom fixtures and kitchen appliances. Sells items such as taps, sinks, baths, radiators, mirrors,…
Sells mainly to consumers buying home interior and renovation products, including homeowners and DIY shoppers. Targets retail customers shopping online for bathrooms, kitchens, flooring, tiles,…
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 3 filingsOperates an online platform listing and booking holiday accommodation, including ski chalets and apartments. Provides information on seasonal rentals, special offers, airport transfers, ski passes,…
Serves consumers planning Chamonix holidays, including skiers, summer activity travellers, families, pet owners, groups and longer-stay winter or summer renters seeking apartments and chalets.
Financial Health
HealthyHealthy · Hiring · 73% CAGR over 2y
Location
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Computed from 5 filingsPlans and sells packaged holidays and tours across the UK, Nordic countries and Europe. Offers self‑drive, guided small‑group and private tours, with itinerary planning, accommodation bookings,…
Serves international leisure travellers planning holidays in the UK, Nordics and selected European destinations, including families, solo travellers, couples and small groups seeking self-drive,…
Financial Health
StableStable · -47% CAGR over 5y
Location
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Computed from 5 filingsRetailer of new, antique, and vintage jewellery including rings, earrings, necklaces, and bracelets. Sells pieces online and through stores, and restores pre-owned jewellery using in-house goldsmiths…
Serves retail consumers shopping online or in high street stores for antique, vintage and modern fine jewellery, including gift buyers and people seeking engagement or wedding rings.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates holiday parks offering short-stay accommodation including lodges, caravans, glamping pods and hot‑tub lodges, along with touring and camping pitches. Provides on‑site facilities such as…
Serves leisure consumers, including families, couples, dog owners, campers, touring caravan users and outdoor activity travellers seeking short breaks or holiday home ownership in the Scottish…
Financial Health
StrongStrong · Hiring · 43% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling electronic cigarettes, vape kits, e‑liquids, nicotine salts, pods, coils and related vaping accessories. Also sells heated tobacco devices and nicotine pouches…
Sells to adult UK consumers who vape or use nicotine products, including smokers seeking alternatives and repeat retail buyers, via online retail and physical vape shop channels.
Financial Health
StableStable · -19% CAGR over 4y
Location
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Computed from 3 filingsProvides travel health and occupational health services through a clinic network, including travel vaccinations, antimalarial prescriptions, medical kits, blood tests, wellness screening, and…
Serves individual travellers, people needing work or placement health clearance, and corporate employers seeking staff health support across the UK and Ireland.
Financial Health
StableStable · -92% CAGR over 2y
Location
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Computed from 5 filingsArranges and sells rail-based holiday packages and itineraries across Europe and worldwide, including journeys on public rail services and luxury trains. Provides trip planning, bookings, and…
Sells to leisure travellers seeking bespoke rail holidays, including couples, singles, honeymooners and luxury-train customers planning scenic, escorted or multi-country trips across Europe and…
Financial Health
StableStable · Hiring · 86% CAGR over 4y
Location
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Computed from 3 filingsRetailer of bathroom and kitchen products, supplying baths, basins, toilets, taps, showers, enclosures, furniture and accessories from branded manufacturers. Also provides kitchen and bathroom design…
Serves homeowners and private customers planning bathroom or kitchen refurbishments, including buyers seeking luxury modern or traditional branded products through an online shop, showroom…
Financial Health
HealthyHealthy · -3% CAGR over 2y
Location
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Computed from 5 filingsManages and markets self‑catering holiday cottages and apartments on behalf of property owners. Provides online property listings, booking services, and guest support for short‑term holiday…
Serves B2C holidaymakers visiting Whitby and the Yorkshire coast, including families, couples, groups and dog owners, alongside local holiday property owners seeking guest bookings.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform that connects students with tutors for one‑to‑one tuition delivered online or face‑to‑face. Provides subject tutoring for school-level topics such as maths, science,…
Serves students and parents seeking online or face-to-face tuition, including 11+, GCSE, SEND and subject-specific support, plus learners using workshops and video tutorials.
Financial Health
HealthyHealthy · -9% CAGR over 4y
Location
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Computed from 5 filingsOperates touring and camping parks, holiday parks, and residential park home sites. Provides pitches for caravans and motorhomes, holiday accommodation, and residential park homes for over‑50s, and…
Serves UK leisure travellers and families seeking touring/camping stays or holiday homes in South East Kent, plus over-50s looking to buy residential park homes.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsProvides self-storage units for household, student and business use, with short- and long-term rental options. Also offers office space, trade counters, packing supplies and online booking for…
Serves domestic customers, students, and businesses needing storage or workspace across North and East London, surrounding counties, and Birmingham-area locations.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides domiciliary home care services including live-in and visiting care, respite care, personal and overnight support, and condition-led care such as dementia, stroke, Parkinson’s and palliative…
Serves private individuals and families across the UK needing home-based care, including elderly people, younger adults, those recovering after hospital stays, and people with dementia, disabilities,…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsSells hospitality packages and tickets for Premier League football matches and other sporting events, providing access to premium seating, VIP hospitality experiences, and related event packages…
Serves consumers and businesses seeking Premier League hospitality, including football supporters, corporate hosts and firms buying match tickets for clients or staff.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 2y
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Computed from 5 filingsOperates school holiday day camps for children aged 4–14, providing supervised sports and activity programmes including games, gymnastics, playground activities and swimming, with optional early and…
Serves parents and guardians of children aged 4–14 seeking half-term and school-holiday day camps in Essex, Kent and Surrey, including families using childcare vouchers or funding.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides online training courses and certification programmes, including CPD‑accredited, QLS‑endorsed and RQF‑regulated courses. Offers subjects such as health and social care, teaching assistance,…
Serves individual learners, students and employers seeking CPD, QLS and regulated course access, with strong coverage for health and social care, teaching, food safety, IT, business, counselling and…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsSells hospitality packages and tickets for major sporting and entertainment events, including football, Formula 1, tennis, rugby, horse racing and festivals. Provides access to premium seating,…
Serves consumers and corporate buyers seeking hospitality access to major sports, entertainment and lifestyle events, including football, Formula 1, tennis, rugby, horse racing, golf, festivals and…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 4 filingsSells tobacco‑free nicotine products including oral nicotine pouches, flavoured nicotine sticks and electronic heated devices. Operates an online shop offering product bundles, subscriptions and…
Sells direct to adult consumers, specifically existing smokers looking for tobacco-free nicotine and heated smoking alternatives, with repeat buyers supported through subscriptions and loyalty…
Financial Health
StrongStrong · -93% CAGR over 1y
Location
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Computed from 3 filingsDesigns and organises tailor-made holidays to Sri Lanka, India and the Maldives. Provides itinerary planning, accommodation booking, private driver-guides, and curated travel experiences including…
Serves leisure travellers seeking tailor-made trips to Sri Lanka, India and the Maldives, including families, teenagers, multigenerational groups, honeymooners, solo travellers and luxury, culture or…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides car and van leasing services for personal and business customers, offering contract hire and finance lease deals across multiple manufacturers. Also supplies electric and hybrid vehicle…
Sells to UK consumers and businesses seeking car and van leasing, including personal lease customers, business fleet buyers, and customers needing specialist vehicles such as wheelchair accessible…
Financial Health
HealthyHealthy · -55% CAGR over 4y
Location
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Computed from 5 filingsProvides hotel accommodation with guest rooms, on-site restaurants and bars, leisure facilities including swimming pools and tennis courts, and hosts meetings, weddings and events. Also sells stays…
Serves families, dog owners and leisure travellers visiting Studland Beach and Dorset’s Jurassic Coast, plus diners, gift voucher buyers, and organisers of meetings or private events.
Financial Health
StrongStrong · -3% CAGR over 4y
Location
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Computed from 5 filingsOperates a booking platform for self‑catering holiday homes, serviced apartments and exclusive‑use properties. Markets and manages short‑term accommodation and arranges guest services such as private…
Serves leisure and business travellers seeking premium short-stay accommodation in Edinburgh and Scotland, including families, groups, festival visitors, corporate guests, workcation travellers, and…
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates a private hospital providing consultant-led diagnostics, day-case surgery and outpatient treatment. Services cover cardiology, dermatology, orthopaedics, neurology, imaging (MRI and…
Serves private healthcare patients in Lancashire and the North West, including self-pay and insured individuals, plus NHS Trusts and Integrated Care Boards seeking independent hospital capacity.
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
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Computed from 3 filingsDesigns and sells tailor‑made holiday itineraries to destinations in Southern Africa and Indian Ocean islands. Arranges accommodation, safaris, and multi‑destination travel packages, providing trip…
Serves UK leisure travellers and holidaymakers seeking Southern Africa and Indian Ocean island holidays, including individuals, couples and families planning custom travel packages.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
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Computed from 5 filingsOperates and manages self‑catering holiday and serviced apartments available for short‑term, winter and longer stays. Provides online booking for furnished properties with amenities such as Wi‑Fi,…
Serves consumers seeking self-catering coastal stays in Plymouth and Torquay, including holidaymakers, short-term visitors, longer-stay guests, pet owners, and travellers with accessibility…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides medical consultations and treatment for hormone-related conditions using bioidentical hormone replacement therapy. Offers services including menopause and andropause care, testosterone…
Serves individual patients across the UK, including women with menopause, perimenopause, PCOS or PMDD symptoms and men seeking support for andropause or testosterone-related hormone issues.
Financial Health
StableStable · -63% CAGR over 5y
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Computed from 3 filingsProvides mortgage brokerage and financial advice for residential and buy‑to‑let mortgages, remortgaging and home moves. Arranges specialist lending including bridging, second charge, development and…
Serves UK consumers buying, moving home or remortgaging, plus landlords and property investors seeking buy-to-let, bridging, development or commercial finance support.
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 2y
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Computed from 5 filingsOperates summer academic programmes for international students aged 14–18, offering short courses in subjects such as engineering, law, medicine, literature and computer science, alongside classroom…
Serves international students aged 14–18 and their families seeking residential academic summer programmes in Cambridge, including subject tasters, English, leadership and university-preparation…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
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Computed from 5 filingsProvides domestic and commercial removals and relocation services, including house and office moves, packing and unpacking, international shipping, and specialist item transport. Also offers short‑…
Serves homeowners moving domestically or internationally, high-net-worth/private clients, and commercial organisations including offices, schools, warehouses and retailers, plus insurers, property…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 5y
Location
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Computed from 5 filingsProvides travel agency services including booking international flights, holiday packages, cruises, rail travel and Umrah pilgrimage packages. Also arranges hotel reservations and travel deals to…
Serves UK-based consumers, families and leisure travellers booking international trips, with emphasis on flights and holiday packages to Pakistan, India, the Middle East, Africa, North America,…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsRetailer of hot tubs, swim spas and outdoor saunas, including British and Beachcomber models. Also sells spa chemicals, filters, parts and accessories, and provides delivery and aftercare services…
Serves UK consumers and homeowners shopping for garden leisure and wellness installations, including families and individuals seeking hot tubs, swim spas or saunas, plus existing spa owners buying…
Financial Health
StrongStrong · Hiring · 100% CAGR over 4y
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Computed from 3 filingsSupplies and manufactures spare parts and accessories for Land Rover vehicles including Defender, Series, Discovery and Range Rover models. Offers body panels, doors, chassis components, drivetrain…
Serves Land Rover Defender, Series, Discovery and Range Rover owners, restorers and repair workshops in the UK and internationally, including customers maintaining or enhancing 4x4 vehicles.
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
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Computed from 4 filingsManufactures and supplies electric home heating systems and hot water solutions, including electric radiators, boilers, storage heaters and heat pumps. Also offers thermostatic controls, surveys and…
Serves UK homeowners and households seeking domestic electric heating, hot water, boiler, heat pump and EV charging solutions, including people replacing gas boilers or storage heaters.
Financial Health
StrongStrong · Hiring · 87% CAGR over 3y
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Financial sub-scores
Computed from 5 filingsOffers holiday rentals of luxury villas and apartments in Barbados, featuring a curated portfolio of beachfront, family, and fully staffed properties. Provides booking assistance and travel guidance…
Serves affluent leisure travellers, families, groups and wedding parties seeking high-end Barbados stays, including beachfront, staffed, golf resort and apartment options.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates student accommodation properties, providing furnished rooms and apartments for university students. Manages bookings, tenancy agreements, and on-site facilities for purpose-built student…
Serves domestic and international university students seeking privately managed student accommodation in the UK.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
Unlock all 247 leads
Showing 50 of 247 — +197 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 247 leads
Showing 50 of 247 — +197 more with verified decision-maker contacts, live data, and CRM sync.
How LiveChat usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
LiveChat is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Live chat
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Frequently asked questions
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