Live chat Used by UK B2C Companies: Market Share (2026)
This page shows detected live chat market share across 2,450 UK B2C companies, with Tawk.to the largest detected system at 32.2% (790 companies).
A detectable Live chat system appears at 2,450 of 84,728 trading UK B2C companies, with 20 systems identified. Tawk.to accounts for 32.2% (790), ahead of Tidio at 12.9% (317), LiveChat at 10.4% (254), Chaty at 7.6% (185) and Yomdel at 7.3% (178).
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The market is weighted towards smaller employers. Tawk.to leads every employee band: 30.5% across Under 10 employees, 34.5% across 10–50 employees and 37.2% across Over 50 employees.
The long tail still matters. NinjaTeam has 6.9% (168), Freshworks has 5.5% (135), Joinchat has 5.0% (122), and 12 further systems cover 342 companies between them.
2,450
B2C with detected Live chat
Of 84,728 UK B2C
2.9%
Detection rate
2026
20
Systems detected
In this category
32.2%
Leader share
Tawk.to
UK B2C Live chat market share
Live chat compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Tawk.to | 790 | 32.2% | 8 | 18.4% | Small teams, median 8 employees |
| Tidio | 317 | 12.9% | 8 | 20.5% | Small teams, median 8 employees |
| LiveChat | 254 | 10.4% | 7 | 20.9% | Small teams, median 7 employees |
| Chaty | 185 | 7.6% | 6 | 32.4% | Micro teams, median 6 employees |
| Yomdel | 178 | 7.3% | 6 | 23% | Micro teams, median 6 employees |
| NinjaTeam | 168 | 6.9% | 6 | 25% | Micro teams, median 6 employees |
| Freshworks | 135 | 5.5% | 9 | 26.7% | Small teams, median 9 employees |
| Joinchat | 122 | 5% | 7 | 32% | Small teams, median 7 employees |
| Crisp | 53 | 2.2% | 9 | 39.6% | Small teams, median 9 employees |
| Chatbase | 48 | 2% | — | — | View these companies in Firmbase → |
| Pure Chat | 48 | 2% | — | — | View these companies in Firmbase → |
| Smartsupp | 43 | 1.8% | — | — | View these companies in Firmbase → |
| MsgBoxx | 33 | 1.3% | — | — | View these companies in Firmbase → |
| Help Scout | 29 | 1.2% | — | — | View these companies in Firmbase → |
| Drift | 29 | 1.2% | — | — | View these companies in Firmbase → |
| JivoChat | 28 | 1.1% | — | — | View these companies in Firmbase → |
| Leadoo | 22 | 0.9% | — | — | View these companies in Firmbase → |
| Formilla | 21 | 0.9% | — | — | View these companies in Firmbase → |
| Zoho SalesIQ | 6 | 0.2% | — | — | View these companies in Firmbase → |
| Qualified | 1 | 0% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Live chat system shifts with company size: among UK B2C with under 10 employees, Tawk.to leads at 30.5% of the 1,467 with a detectable system; among UK B2C with 10–50 employees, Tawk.to leads at 34.5% of the 846 with a detectable system; and among UK B2C with over 50 employees, Tawk.to leads at 37.2% of the 137 with a detectable system.
Under 10 employees
30.5% of band
Under 10 employees contains 1,467 companies with a detectable Live chat system. Tawk.to leads with 30.5%, while smaller-team systems such as Chaty, Yomdel, NinjaTeam and Joinchat compete for the remainder.
10–50 employees
34.5% of band
10–50 employees contains 846 companies, making it the second-largest band here. Tawk.to leads with 34.5%, with Tidio, LiveChat and Freshworks also present among mid-sized B2C operators.
Over 50 employees
37.2% of band
Over 50 employees contains 137 companies, so shares move on smaller absolute counts. Tawk.to still leads with 37.2%, and LiveChat, Tidio and Freshworks sit among the systems used by larger B2C employers.
How Live chat usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK B2C by Live chat
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Frequently asked questions
What is the most-used Live chat among UK B2C companies?
How many UK B2C companies have a detectable Live chat?
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How is Live chat usage detected?
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What is the best Live chat for UK B2C companies?
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