B2C Companies Using Element in the UK: 56 Active Firms (2026)
B2C companies using this website technology sell directly to consumers while operating UK digital storefronts and customer journeys.
Within consumer-facing B2C sites, Element usually functions as a live-chat and on-page engagement layer, sitting close to enquiry forms, booking journeys and product content rather than replacing the commerce engine. Adoption tends to signal a direct-channel business with a maintained marketing site, a conversion owner, and enough web budget to manage plugins, consent prompts, measurement tags and spam controls. The buying centre is typically marketing, ecommerce, operations or practice management, depending on whether the site is selling appointments, home services, property leads or leisure bookings; agency support is plausible where internal teams are lean.
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The UK adoption picture is small: 56 actively trading B2C firms are detected running Element. Reported headcount totals 794 across the cohort. Within detected B2C live-chat deployments, Element sits ninth, at 1.6% of a 3,460-site category base. Registration geography is London-skewed at 33.9%, followed by the South West, South East and Scotland at 10.7% each, and the North West at 7.1%.
Consumer-facing live-chat tools sit close to personal-data capture, so the practical constraint is less the chat widget itself than what happens to enquiry content, consent logs and follow-up marketing. Companies running Element in healthcare, field services, construction, property and leisure need clear controller responsibilities under GDPR and ICO expectations, especially where chat transcripts contain health, address, booking or payment-context information. Procurement appears agency-led in many cases: compatibility with content management, tag management, analytics and spam controls matters as much as feature depth.
Adoption appears tied to maintenance of consumer websites rather than a separate software-buying cycle. Small operators tend to keep whichever chat tool their web agency installs, while more mature direct-channel teams review chat, forms, messaging and customer data capture together. That favours bundled website stacks and may limit standalone switching unless response times, transcript ownership or consent handling become a visible problem. Element users in this cohort look more exposed to gradual platform consolidation than to a surge in new deployments.
Adoption by company size
Adoption of Element varies by company size across the trading UK B2C companies in this cohort. 0% of the 54,825 companies with under 10 employees run Element (0 detected). 0% of the 26,843 companies with 10–50 employees run Element (0 detected). 0% of the 3,060 companies with over 50 employees run Element (0 detected).
56
Active firms
2026
1.6%
Of detected Live chat share
UK B2C
8
Median headcount
Filed accounts
127
Verified contacts
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (5 of 56 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
In the B2C live-chat category, this system accounts for 1.6% (56) of 3,460 companies with a detectable system.
The largest detected live-chat system in the same B2C denominator has 23.2% (801), compared with 1.6% (56) for this system.
London accounts for 33.9% (19) of detected B2C users, with South West, South East and Scotland each on 10.7% (6).
Two co-detected website technologies appear across 100.0% (56) of the cohort, suggesting that this live-chat deployment is tied to a common front-end stack.
Tag-management and analytics tooling are both visible on 57.1% (32) of the cohort, while bot-mitigation appears on 55.4% (31).
Live chat market share among UK B2C
What else do Element-running B2C run?
Share of the 56 Element-running UK companies where each technology was also detected. As of June 2026.
Where Element B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£893.7K
Median UK turnover
8.9%
Above £5M turnover
3
Incorporated since 2022
127 verified decision-maker contacts
across these 56 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Element
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops and sells golf performance tracking devices including GPS watches, laser rangefinders and shot‑tracking sensors. Provides a mobile app and dashboard that record on‑course shots and analyse…
Sells primarily to consumer golfers seeking GPS, rangefinding and shot-tracking products to improve their game, and also serves golf coaches through its coaching platform.
Financial Health
HealthyHealthy · -55% CAGR over 5y
Location
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Sells parcel delivery boxes, wall‑mounted and freestanding letter boxes, and related accessories including mounting posts, frames, house numbers, and address decals through an online retail store.
Sells to homeowners, landlords and property managers needing parcel boxes, letter boxes, house numbers and signage for houses, flats, apartments and HMOs.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsDesigns and manufactures sailing dinghies and skiffs for racing classes including ILCA, 29er and 49er. Supplies boat parts, spars, sails, rigging, foils, covers, trailers and used boats through an…
Serves competitive dinghy sailors, from youth and junior racers to Olympic-class athletes, plus owners of skiffs and dinghies seeking class-specific parts, spares and kit.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies sportswear, leisurewear and workwear including PPE through an online shop. Provides custom team kits and branded clothing for sports clubs, organisations and businesses, with kit builder…
Serves sports clubs and teams, dance and martial arts groups, choirs, businesses buying workwear/PPE, and individual online shoppers across football, rugby, netball, basketball, racquet sports,…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsSupplies document and book scanners, projectors, projection screens, and related accessories through an online store. Offers products from brands such as CZUR, Hisense, and Vividstorm, including…
Serves UK consumers building home-cinema setups, plus businesses, education/public-sector teams and professionals needing document digitisation, conference-room projection and AV accessories.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates indoor leisure and entertainment venues offering tenpin bowling lanes, laser quest, soft play areas, adventure golf and amusement arcades, alongside a bar and diner. Provides facilities for…
Serves local consumers in St Helens, including families, children, adults, birthday party bookers and social groups seeking leisure outings and casual events.
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides private GP services including consultations, home visits, health checks, blood and diagnostic testing, prescriptions and vaccinations. Also offers dermatology and aesthetic treatments such…
Serves private patients seeking GP, skin, aesthetic and wellness services, including women, men and people booking health checks, testing, vaccinations and home visits. Also sells to employers via…
Financial Health
StableStable · -77% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides PCO‑licensed vehicle hire for private hire drivers, offering hybrid and electric cars on weekly rental or rent‑to‑buy agreements. Vehicles are supplied Uber‑ready and include insurance,…
Serves individual private-hire and PCO drivers in London, including Uber drivers and non-native English speakers, who need compliant vehicles for ride-hailing work.
Financial Health
StrongStrong · Growing, Hiring · 52% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides higher education and vocational training courses including HNC and HND programmes, undergraduate and top‑up degrees in business and hospitality, MBA top‑up programmes, electrical trade…
Serves prospective and current students, including undergraduates, postgraduates, trade learners and workforce skills candidates in business, computing, hospitality, tourism, electrical and digital…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property sales, lettings, and property management services. Also markets off‑plan property developments and investment opportunities, connecting buyers, landlords, and investors…
Serves B2C and investor customers, including homebuyers, sellers, landlords, tenants and overseas property investors seeking UK residential property, lettings and off-plan opportunities.
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates medical aesthetics and skin clinics providing non‑surgical cosmetic treatments including anti‑wrinkle injections, dermal and lip fillers, skin boosters, chemical peels, laser procedures,…
Serves private consumers and patients seeking non-surgical aesthetics, skin health, laser hair removal and wellness treatments, including bridal skin clients, locally in Lancashire and Cheshire.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 2y
Location
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Computed from 5 filingsProvides private dental care including general and paediatric dentistry, dental hygiene services, cosmetic dentistry, teeth whitening, Invisalign aligners, dental implants, sedation, and CEREC…
Serves private dental patients and families in the York area, including adults and children seeking general, cosmetic, paediatric, hygiene, Invisalign and implant treatment.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsIndependent dealer specialising in Porsche vehicles, providing sales of used models along with servicing, maintenance, MOT testing, parts supply, engine and gearbox rebuilds, tuning, bodywork…
Serves private Porsche owners, enthusiasts and prospective buyers in London and surrounding areas, including customers seeking an independent specialist for all Porsche models.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsMarkets and sells holiday lodges at the Martha’s Reach development, part of Mother Ivey’s Bay Holiday Park, inviting buyers to register interest in purchasing privately owned holiday accommodation…
Targets consumers seeking to purchase luxury holiday lodges in Cornwall, particularly prospective holiday-home owners interested in coastal holiday park locations.
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides estate agency services for residential and commercial property, including sales, lettings, valuations and off‑market brokerage. Markets townhouses, penthouses, warehouses and other…
Serves private buyers, tenants, sellers and landlords seeking distinctive residential property, alongside commercial property owners and occupiers.
Financial Health
StableStable · -64% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides NHS and private healthcare services including GP consultations, physiotherapy and musculoskeletal care, ENT clinics, and diagnostic testing such as blood tests, ultrasound and endoscopy.…
Serves NHS and private patients seeking GP, ENT, musculoskeletal, physiotherapy, diagnostics and aesthetics services, plus GP practices and PCNs commissioning physiotherapy services in Lincolnshire,…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides mortgage brokerage and financial advice, arranging mortgages for first‑time buyers, home movers, remortgages and buy‑to‑let properties. Also advises on protection and insurance products…
Serves homebuyers, homeowners remortgaging, home movers and buy-to-let landlords seeking mortgage, protection and insurance advice, with services aimed at clients across Oxfordshire and Bristol.
Financial Health
WeakWeak · -18% CAGR over 4y
Location
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Computed from 3 filingsProvides legal services in medical negligence claims, specialising in birth injury cases. Represents families in compensation claims involving cerebral palsy, brain injury at birth, Erb’s palsy,…
Serves families and individuals affected by birth injuries and medical negligence, including parents of children with cerebral palsy, brain injury at birth, Erb’s palsy, Group B Strep harm,…
Financial Health
WeakWeak · -9% CAGR over 2y
Location
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Computed from 5 filingsProvides before-school, after-school and holiday childcare clubs for children aged 4–11. Organises supervised activities including sports, games, inflatables, arts and crafts, and themed events, with…
Serves parents and families needing before-school, after-school and holiday childcare for children aged 4–11, primarily linked to partner primary schools in Keighley, Rossendale, Rishton, Great…
Financial Health
HealthyHealthy · Hiring · 71% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and supplies fitted kitchens, including contemporary, classic and German-style ranges. Provides kitchen planning and design services, cabinetry, islands, storage solutions, and related…
Serves residential homeowners in London, particularly consumers renovating or upgrading kitchens and seeking contemporary, classic, shaker or German-style options for small through large home spaces.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides veterinary care for companion animals, including consultations, diagnostics and treatment, preventive health checks, vaccinations, repeat prescriptions, laser therapy and acupuncture, and…
Serves pet owners in Cumbria and the Eden Valley, particularly owners of dogs, cats and small companion animals seeking veterinary care, pet health plans, repeat medications and support for new or…
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
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Computed from 4 filingsProvides private general practice services including primary care consultations, preventative health assessments, travel vaccinations and family medicine. Also delivers corporate and occupational…
Serves private individuals and families, plus employers and executives seeking corporate and occupational healthcare, preventative assessments, travel health and complementary medicine through a…
Financial Health
HealthyHealthy · -76% CAGR over 3y
Location
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Computed from 5 filingsOperates an indoor climbing gym offering bouldering, top-rope and lead climbing walls, including an 8‑metre psicobloc solo wall. Provides climbing courses, training and introductory sessions for…
Serves consumers in North Wales, including adults, young people and families seeking indoor climbing sessions and beginner or improvement courses.
Financial Health
StableStable · -64% CAGR over 4y
Location
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Computed from 3 filingsProvides parkour coaching and training sessions for children and adults, including instructor‑led classes, holiday camps, private coaching and birthday parties. Operates sessions at a dedicated…
Serves consumers in South England, primarily parents booking activities for toddlers, children and teens, plus adults, women-only participants and families seeking active recreation and parties.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
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Develops and sells new-build residential properties, primarily three and four bedroom houses, across purpose-built housing developments. Offers homes for private sale and provides purchase support…
Serves private homebuyers and families seeking 3- and 4-bedroom new-build homes around Whalley, Burscough, Widnes and Burnley, including first-time buyers and movers using part exchange or…
Location
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Computed from 3 filingsProvides general and cosmetic dental services including routine examinations, hygiene, fillings, crowns and bridges, root canal treatment, dentures and dental implants. Also offers orthodontic…
Serves private and NHS dental patients, including families, children, nervous patients and adults seeking cosmetic, orthodontic or implant care in Bromsgrove and Worcestershire.
Financial Health
WeakWeak · 3% CAGR over 2y
Location
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Computed from 5 filingsSupplies and installs double‑glazed windows, aluminium and uPVC doors, sliding and bifold door systems, heritage windows, composite front doors, and roof lanterns for residential renovations and…
Serves homeowners, first-time buyers and residential renovators in East London and Essex, with some work for commercial property owners and landlords upgrading buildings.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 4y
Location
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Computed from 3 filingsProvides domestic and commercial removals services, including house moves, office relocations, student and small moves, and long‑distance or international removals. Also offers packing services and…
Serves a mix of consumers and businesses, including homeowners, students, office-based organisations and commercial clients needing removals or storage in Edinburgh and across the UK.
Financial Health
StrongStrong · Growing, Hiring · 100% CAGR over 2y
Location
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Computed from 3 filingsOperates a sailing club providing membership access to a reservoir for dinghy sailing and windsurfing. Offers sailing, windsurfing and powerboat training courses, boat and paddleboard hire, organised…
Serves leisure sailors, windsurfers, paddleboarders, racing members, adults and juniors, plus groups and sailing associations seeking water-sports sessions, training or events in the Midlands.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a group of independent day and boarding schools and colleges providing specialist education for children and young people aged 5–21 with special educational needs, including autism,…
Serves families, parents and carers of neurodivergent learners aged 5-21, including those with dyslexia, dyscalculia, autism, communication needs and SEMH, seeking specialist independent day or…
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Computed from 5 filingsDevelops residential housing schemes, planning and constructing traditionally styled new‑build homes for modern living. Manages land acquisition, planning and development of small housing projects…
Targets private homebuyers and families seeking 2-5 bedroom village properties in Somerset, including higher-budget buyers wanting rural settings near local amenities and independent schools.
Financial Health
StableStable · -19% CAGR over 4y
Location
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Computed from 5 filingsProvides private home care services for people living at home, including hourly visits and daily support. Assists with household tasks, shopping, meal preparation, cleaning, companionship, and basic…
Serves private individuals and families seeking in-home care for older relatives or adults needing daily support, companionship, personal care, domestic help, and independent living assistance in…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 4 filingsOperates a microbrewery producing small-batch beers, alongside an on-site taproom serving cask and keg ales. Runs a bottle shop selling bottled and mini‑cask beers and offers hands-on brewing…
Serves local beer drinkers, taproom visitors, bottle shop customers, gift buyers, and people booking brewing experiences, with some supply of bottled and cask beer to local trade customers.
Financial Health
WeakWeak · Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsProvides repair, maintenance and replacement of window and door systems for domestic and commercial properties. Supplies and installs double and triple glazed windows, and uPVC, aluminium, composite…
Serves domestic homeowners and commercial property customers across Devon and Cornwall, including landlords, property managers and social housing providers with window and door stock.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 3 filingsProvides multidisciplinary neurological rehabilitation services including physiotherapy, occupational therapy, speech and language therapy, and clinical neuropsychology. Offers inpatient, outpatient…
Serves individuals affected by neurological conditions, brain or spinal injuries, stroke, amputation or trauma, alongside case managers, medico-legal, health and social care professionals and…
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 3 filingsInvests in, owns and manages residential build‑to‑rent properties. Markets apartments and studios for rent and provides property management, tenant support, and maintenance services for residential…
Sells to residential renters in the UK, including students and individuals seeking contemporary, value-for-money private rented homes with ongoing tenant support.
Financial Health
HealthyHealthy · Hiring · 3055% CAGR over 2y
Location
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Computed from 5 filingsProvides family law legal services and mediation, advising on divorce and separation, financial arrangements, child custody and arrangements, domestic abuse injunctions, adoption, cohabitation and…
Serves private individuals and families across England and Wales, including separating couples, parents in child arrangements disputes, unmarried partners, domestic abuse survivors and people…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services for individuals and businesses, including residential and commercial property transactions, wills and probate, estate planning, personal injury claims, dispute resolution and…
Serves individuals, home movers, private clients, businesses, agricultural clients and commercial property buyers needing legal support in South Devon.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
Location
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Computed from 5 filingsProvides domiciliary homecare services including elderly care and paediatric care, supporting individuals with daily living activities, personal care, and assistance in their own homes through…
Serves individuals and families seeking home care support for elderly adults and children, including relatives arranging regulated care for dependants.
Financial Health
HealthyHealthy · Hiring · 132% CAGR over 4y
Location
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Computed from 5 filingsProvides architectural and interior design services specialising in residential refurbishments, extensions and loft conversions. Develops building designs, prepares plans and manages projects through…
Serves homeowners and residential property owners, mainly in North London and the Southeast, alongside occasional education and cultural organisations with building refurbishment, extension or…
Financial Health
DistressedDistressed · -10% CAGR over 4y
Location
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Computed from 3 filingsProvides domestic and commercial cleaning services including regular home cleaning, office cleaning, end‑of‑tenancy cleans, carpet and upholstery cleaning, environmental cleaning, and laundry…
Serves a mix of B2C and B2B customers, including homeowners, tenants, landlords and workplaces needing cleaning support in Yeovil, South Somerset and North Dorset.
Financial Health
WeakWeak · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides residential roofing services including roof repairs, re-roofing, tiling and slating installation, chimney work, roof surveys, and installation and maintenance of guttering and fascias.
Serves homeowners and property owners in Yeovil, Somerset and the South West needing roofing projects, repairs, surveys, chimney work, guttering, fascias, tiling or slating.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides wealth and investment management services for private clients and advisers, including discretionary portfolio management, managed portfolio services, financial planning and advice, and…
Serves private clients including entrepreneurs, high earners, business owners, retired people and families, as well as financial advisers, professional intermediaries, pension funds and institutions.
Financial Health
HealthyHealthy · -61% CAGR over 4y
Location
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Computed from 5 filingsOperates childcare centres providing early childhood education and daycare programmes for infants, toddlers, preschool and school-age children. Offers after-school care, school break camps, and…
Serves parents and families seeking childcare and early education for infants, toddlers, preschool, pre-K and school-age children, including school-break care; also engages employers seeking…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns, manufactures and installs bespoke steel fabrications for residential and commercial properties, including metal gates, railings, fencing, stair balustrades, grilles and structural…
Serves domestic residents and commercial property customers across Greater London and the Home Counties, including homeowners, landlords and site managers needing bespoke external metalwork for…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides funeral directing services, arranging cremation and burial funerals. Offers funeral planning, coffins and vehicles, service venues, live streaming, printed orders of service, tributes,…
Serves bereaved families and individuals arranging funerals, cremations, burials, direct cremations or funeral plans in Telford, Shifnal and surrounding Shropshire areas.
Financial Health
StableStable · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides electrical contracting services for domestic and commercial properties, including system design, installation, testing and certification. Installs solar PV panels, EV charging points,…
Serves domestic homeowners and property owners in the Leicester area, plus commercial clients including offices, industrial sites, student accommodation, large developments, blue-chip businesses and…
Financial Health
DistressedDistressed · -7% CAGR over 4y
Location
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Computed from 5 filingsProvides vehicle accident repair and car bodywork services, including dent removal, bumper and scratch repairs, paintless dent repair, wheel alignment, and structural body repairs. Operates an…
Serves private motorists and commercial vehicle owners in Chelmsford/Essex, especially drivers with insurance or non-fault accident claims, plus customers seeking minor bodywork repairs outside…
Financial Health
StableStable · Hiring · 10% CAGR over 4y
Location
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How Element usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Element is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use Element?
What share of UK B2C companies run Element?
How is Element usage detected?
What size B2C companies use Element in the UK?
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