CMS Used by UK Insurance Companies: Market Share (2026)

Updated June 2026

Detected CMS market share across 1,521 UK insurance companies, with WordPress accounting for 73.8% (1,123) of the cohort.

Among 7,841 trading UK insurance companies, 1,521 have a detectable CMS. WordPress dominates the observed base with 73.8% (1,123), while Wix follows at 6.8% (104) and Drupal at 4.3% (65).

The next tier is fairly thin: Squarespace has 3.3% (50), Concrete CMS 3.0% (46), Webflow 2.9% (44), Duda 1.2% (19), and Craft CMS 1.2% (18). The remaining long tail runs across 21 further systems covering 63 companies.

WordPress leads every employee band: 72.3% across 1,159 companies under 10 employees, 79.6% across 333 companies with 10–50 employees, and 69.0% across 29 companies over 50 employees. The larger-company sample is small, so the pattern is clearer than the depth of evidence behind it.

1,521

insurance with detected CMS

Of 7,841 UK insurance

19.4%

Detection rate

2026

Systems detected

In this category

73.8%

Leader share

WordPress

UK Insurance CMS market share

Other (21 systems)

Share of the 1,521 UK Insurance with a detectable system. As of June 2026.

CMS compared

System	UK Insurance	Share	Median headcount	London share	Typical profile
WordPress	1,123	73.8%	5	20.6%	Small insurers, default CMS
Wix	104	6.8%	5	23.1%	Small firms, secondary site-builder
Drupal	65	4.3%	4	18.5%	Small firms, specialist CMS minority
Squarespace	50	3.3%	4	24%	Small firms, design-led minority
Concrete CMS	46	3%	—	—	View these companies in Firmbase →
Webflow	44	2.9%	—	—	View these companies in Firmbase →
Duda	19	1.2%	—	—	View these companies in Firmbase →
Craft CMS	18	1.2%	—	—	View these companies in Firmbase →
Joomla	15	1%	—	—	View these companies in Firmbase →
Adobe Experience Manager	8	0.5%	—	—	View these companies in Firmbase →
Optimizely Content Management	6	0.4%	—	—	View these companies in Firmbase →
Contentful	6	0.4%	—	—	View these companies in Firmbase →
Silverstripe	5	0.3%	—	—	View these companies in Firmbase →
Weebly	4	0.3%	—	—	View these companies in Firmbase →
ExpressionEngine	4	0.3%	—	—	View these companies in Firmbase →
Prismic	4	0.3%	—	—	View these companies in Firmbase →
Storyblok	3	0.2%	—	—	View these companies in Firmbase →
MODX	3	0.2%	—	—	View these companies in Firmbase →
Sanity	3	0.2%	—	—	View these companies in Firmbase →
Sitecore	3	0.2%	—	—	View these companies in Firmbase →
Statamic	3	0.2%	—	—	View these companies in Firmbase →
It'seeze	2	0.1%	—	—	View these companies in Firmbase →
Ghost	2	0.1%	—	—	View these companies in Firmbase →
YourCMS	1	0.1%	—	—	View these companies in Firmbase →
Artlogic	1	0.1%	—	—	View these companies in Firmbase →
Business Catalyst	1	0.1%	—	—	View these companies in Firmbase →
DNN	1	0.1%	—	—	View these companies in Firmbase →
Kentico	1	0.1%	—	—	View these companies in Firmbase →
Magnolia CMS	1	0.1%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading CMS system shifts with company size: among UK Insurance with under 10 employees, WordPress leads at 72.3% of the 1,159 with a detectable system; among UK Insurance with 10–50 employees, WordPress leads at 79.6% of the 333 with a detectable system; and among UK Insurance with over 50 employees, WordPress leads at 69% of the 29 with a detectable system.

Under 10 employees

WordPress

72.3% of band

Under 10 employees accounts for 1,159 insurance companies with a detectable CMS, mostly small brokers and specialist firms. WordPress leads this band with 72.3%, while site-builder systems form a visible but much smaller second tier.

10–50 employees

WordPress

79.6% of band

10–50 employees includes 333 insurance companies with a detectable CMS. WordPress is even more concentrated here, with 79.6% of detected usage and limited room left for the rest of the CMS field.

Over 50 employees

WordPress

69% of band

Over 50 employees covers 29 insurance companies with a detectable CMS, so individual system shares should be read with care. WordPress still leads with 69.0%, with the remainder split across smaller CMS choices.

How CMS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Insurance by CMS

Insurance Companies Using WordPress in the UK Insurance Companies Using Wix in the UK Insurance Companies Using Drupal in the UK Insurance Companies Using Squarespace in the UK

Related directories

Most-Used CMS by UK Companies (2026)CMS Used by UK B2B Companies: Market Share (2026)CMS Used by UK B2C Companies: Market Share (2026)CMS Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Construction Companies: Market Share (2026)Insurance in the UK

Frequently asked questions

What is the most-used CMS among UK insurance companies?

WordPress is the most-detected CMS among UK insurance companies, with 73.8% share (1,123 of 1,521 companies with a detectable system), ahead of Wix (6.8%) and Drupal (4.3%).

How many UK insurance companies have a detectable CMS?

1,521 of 7,841 actively-trading UK insurance companies (19.4%) have a CMS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a CMS?

A CMS is the software used to create, edit, publish, and manage website content without rebuilding the site each time. For UK insurance companies, it typically supports brochure pages, service explanations, quote or contact journeys, regulatory notices, and content updates for brokers, underwriters, and specialist insurance providers.

How is CMS usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK insurance companies, WordPress or Wix?

WordPress: 1,123 detected companies versus 104 for Wix, of the 1,521 UK insurance companies with a detectable CMS.

What is the best CMS for UK insurance companies?

This page reports observed CMS usage, not recommendations. WordPress leads the detected market overall with 73.8% (1,123), ahead of Wix at 6.8% (104), Drupal at 4.3% (65), and Squarespace at 3.3% (50). By employee band, WordPress also leads Under 10 employees with 72.3% of 1,159 companies, 10–50 employees with 79.6% of 333 companies, and Over 50 employees with 69.0% of 29 companies.

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