CMS Used by UK Media Companies: Market Share (2026)

Updated June 2026

Detected CMS market share across 3,466 of 93,030 trading UK media companies, with WordPress holding the largest share at 69.1%.

A CMS is detectable at 3,466 of the 93,030 trading UK media companies in scope, with 33 systems identified. WordPress accounts for 69.1% of detected use, or 2,396 companies, putting it well ahead of Squarespace at 10.8% (376) and Wix at 8.9% (307).

WordPress leads every employee band: 69.4% of the 2,696 companies under 10 employees, 67.9% of the 716 companies with 10–50 employees, and 74.1% of the 54 companies over 50 employees. The pattern suggests a market where the default system remains common from very small publishers through to larger media employers.

Webflow is the next sizeable named system at 3.7% (129), followed by Drupal at 1.7% (60), Craft CMS at 1.7% (58), Sanity at 1.0% (36) and Duda at 0.8% (26). A further 25 systems cover 126 companies between them, so the long tail is broad but thin.

What’s in the file

One row per company, 14 columns. The contact columns unlock when you get the list.

Included

Company name

Website

City & address

Companies House no.

Incorporation year

Turnover (£)

Employees

Headcount growth (YoY)

Financial-health score

Sales-readiness score

Unlock the contact columns

Decision-maker name

Role / title

Verified email

LinkedIn URL

3,466

media with detected CMS

Of 93,030 UK media

3.7%

Detection rate

2026

Systems detected

In this category

69.1%

Leader share

WordPress

UK Media CMS market share

Other (25 systems)

Share of the 3,466 UK Media with a detectable system. As of June 2026.

CMS compared

System	UK Media	Share	Median headcount	London share	Typical profile
WordPress	2,396	69.1%	4	36.6%	4-person median, 69.1% share
Squarespace	376	10.8%	5	49.2%	5-person median, 10.8% share
Wix	307	8.9%	5	38.4%	5-person median, 8.9% share
Webflow	129	3.7%	6	54.3%	6-person median, 3.7% share
Drupal	60	1.7%	4	55%	4-person median, 1.7% share
Craft CMS	58	1.7%	4	55.2%	4-person median, 1.7% share
Sanity	36	1%	—	—	Get these companies as a spreadsheet →
Duda	26	0.8%	—	—	Get these companies as a spreadsheet →
Contentful	24	0.7%	—	—	Get these companies as a spreadsheet →
Blogger	15	0.4%	—	—	Get these companies as a spreadsheet →
Weebly	12	0.3%	—	—	Get these companies as a spreadsheet →
Joomla	12	0.3%	—	—	Get these companies as a spreadsheet →
ExpressionEngine	12	0.3%	—	—	Get these companies as a spreadsheet →
Artlogic	10	0.3%	—	—	Get these companies as a spreadsheet →
Adobe Experience Manager	9	0.3%	—	—	Get these companies as a spreadsheet →
Prismic	9	0.3%	—	—	Get these companies as a spreadsheet →
ProcessWire	9	0.3%	—	—	Get these companies as a spreadsheet →
Ghost	8	0.2%	—	—	Get these companies as a spreadsheet →
Statamic	8	0.2%	—	—	Get these companies as a spreadsheet →
October CMS	7	0.2%	—	—	Get these companies as a spreadsheet →
DatoCMS	5	0.1%	—	—	Get these companies as a spreadsheet →
Concrete CMS	5	0.1%	—	—	Get these companies as a spreadsheet →
TYPO3 CMS	4	0.1%	—	—	Get these companies as a spreadsheet →
Storyblok	3	0.1%	—	—	Get these companies as a spreadsheet →
Silverstripe	3	0.1%	—	—	Get these companies as a spreadsheet →
Business Catalyst	2	0.1%	—	—	Get these companies as a spreadsheet →
Sitecore	2	0.1%	—	—	Get these companies as a spreadsheet →
DNN	2	0.1%	—	—	Get these companies as a spreadsheet →
Umbraco	1	0%	—	—	Get these companies as a spreadsheet →
Optimizely Content Management	1	0%	—	—	Get these companies as a spreadsheet →
It'seeze	1	0%	—	—	Get these companies as a spreadsheet →
Tridion	1	0%	—	—	Get these companies as a spreadsheet →
MODX	1	0%	—	—	Get these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading CMS system shifts with company size: among UK Media with under 10 employees, WordPress leads at 69.4% of the 2,696 with a detectable system; among UK Media with 10–50 employees, WordPress leads at 67.9% of the 716 with a detectable system; and among UK Media with over 50 employees, WordPress leads at 74.1% of the 54 with a detectable system.

Under 10 employees

WordPress

69.4% of band

This is the largest band, with 2,696 UK media companies and a 69.4% WordPress share. The remaining use is spread across smaller-site systems such as Squarespace, Wix and Webflow, plus the wider long tail.

10–50 employees

WordPress

67.9% of band

This mid-sized band contains 716 companies, with WordPress still ahead on 67.9%. Competition is more visible from hosted and design-led CMS options, although no named system is close to WordPress in the overall market.

Over 50 employees

WordPress

74.1% of band

Only 54 detected companies sit above 50 employees, and WordPress has its highest band share here at 74.1%. The small base means each alternative system represents only a handful of larger media employers.

How CMS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Media by CMS

Media Companies Using WordPress in the UK Media Companies Using Squarespace in the UK Media Companies Using Wix in the UK Media Companies Using Webflow in the UK Media Companies Using Craft CMS in the UK Media Companies Using Drupal in the UK

Related directories

Most-Used CMS by UK Companies (2026)CMS Used by UK B2B Companies: Market Share (2026)CMS Used by UK B2C Companies: Market Share (2026)CMS Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Construction Companies: Market Share (2026)Media in the UK

Frequently asked questions

What is the most-used CMS among UK media companies?

WordPress is the most-detected CMS among UK media companies, with 69.1% share (2,396 of 3,466 companies with a detectable system), ahead of Squarespace (10.8%) and Wix (8.9%).

How many UK media companies have a detectable CMS?

3,466 of 93,030 actively-trading UK media companies (3.7%) have a CMS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a CMS?

A CMS is the publishing system used to create, edit, organise and publish website content. For UK media companies, it supports everyday editorial and commercial work: article pages, section pages, templates, metadata and site updates without rebuilding the website for each change.

How is CMS usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK media companies, WordPress or Squarespace?

WordPress: 2,396 detected companies versus 376 for Squarespace, of the 3,466 UK media companies with a detectable CMS.

What is the best CMS for UK media companies?

This page publishes CMS usage data rather than recommendations, so it does not name a single best CMS for every UK media company. WordPress leads each employee band: under 10 employees has 2,696 companies and a 69.4% WordPress share, 10–50 employees has 716 companies and a 67.9% share, and over 50 employees has 54 companies and a 74.1% share. Across all detected CMS use, WordPress accounts for 69.1% (2,396), followed by Squarespace at 10.8% (376), Wix at 8.9% (307) and Webflow at 3.7% (129).

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