CMS Used by UK Recruitment Companies: Market Share (2026)

Updated June 2026

CMS detection covers 3,744 of 26,468 trading UK recruitment companies, with WordPress accounting for 76.7% of detected installs.

A CMS is detectable at 3,744 of 26,468 trading UK recruitment companies. WordPress is the main standard, accounting for 76.7% of detected companies (2,873), with Wix next at 9.1% (341).

The mid-field is much smaller: Squarespace has 4.3% (160), Webflow 3.2% (121), Joomla 1.8% (69), Duda 1.8% (68), Craft CMS 0.7% (25) and Drupal 0.5% (18). Across employee bands, WordPress accounts for 76.0% of 2,122 companies under 10 employees, 76.9% of 1,234 companies with 10–50 employees and 80.2% of 388 companies over 50 employees.

Beyond the first eight named systems, the tail is broad but thin. CMS use is spread across 29 systems in all, with 21 further systems covering 89 companies.

What’s in the file

One row per company, 14 columns. The contact columns unlock when you get the list.

Included

Company name

Website

City & address

Companies House no.

Incorporation year

Turnover (£)

Employees

Headcount growth (YoY)

Financial-health score

Sales-readiness score

Unlock the contact columns

Decision-maker name

Role / title

Verified email

LinkedIn URL

3,744

recruitment with detected CMS

Of 26,468 UK recruitment

14.1%

Detection rate

2026

Systems detected

In this category

76.7%

Leader share

WordPress

UK Recruitment CMS market share

Joomla

Other (21 systems)

Share of the 3,744 UK Recruitment with a detectable system. As of June 2026.

CMS compared

System	UK Recruitment	Share	Median headcount	London share	Typical profile
WordPress	2,873	76.7%	8	26.6%	Median headcount 8, 76.7% share
Wix	341	9.1%	8	29%	Median headcount 8, 9.1% share
Squarespace	160	4.3%	6	31.3%	Median headcount 6, 4.3% share
Webflow	121	3.2%	7	39.7%	Median headcount 7, 3.2% share
Joomla	69	1.8%	8	24.6%	Median headcount 8, 1.8% share
Duda	68	1.8%	9	27.9%	Median headcount 9, 1.8% share
Craft CMS	25	0.7%	—	—	Get these companies as a spreadsheet →
Drupal	18	0.5%	—	—	Get these companies as a spreadsheet →
Concrete CMS	13	0.3%	—	—	Get these companies as a spreadsheet →
October CMS	12	0.3%	—	—	Get these companies as a spreadsheet →
It'seeze	12	0.3%	—	—	Get these companies as a spreadsheet →
Weebly	9	0.2%	—	—	Get these companies as a spreadsheet →
Contentful	7	0.2%	—	—	Get these companies as a spreadsheet →
Sanity	5	0.1%	—	—	Get these companies as a spreadsheet →
Statamic	5	0.1%	—	—	Get these companies as a spreadsheet →
Prismic	4	0.1%	—	—	Get these companies as a spreadsheet →
Silverstripe	4	0.1%	—	—	Get these companies as a spreadsheet →
Storyblok	4	0.1%	—	—	Get these companies as a spreadsheet →
DNN	3	0.1%	—	—	Get these companies as a spreadsheet →
Business Catalyst	3	0.1%	—	—	Get these companies as a spreadsheet →
ExpressionEngine	3	0.1%	—	—	Get these companies as a spreadsheet →
Blogger	2	0.1%	—	—	Get these companies as a spreadsheet →
Umbraco	2	0.1%	—	—	Get these companies as a spreadsheet →
MODX	2	0.1%	—	—	Get these companies as a spreadsheet →
DatoCMS	2	0.1%	—	—	Get these companies as a spreadsheet →
Ghost	2	0.1%	—	—	Get these companies as a spreadsheet →
Sitecore	2	0.1%	—	—	Get these companies as a spreadsheet →
Adobe Experience Manager	1	0%	—	—	Get these companies as a spreadsheet →
Artlogic	1	0%	—	—	Get these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading CMS system shifts with company size: among UK Recruitment with under 10 employees, WordPress leads at 76% of the 2,122 with a detectable system; among UK Recruitment with 10–50 employees, WordPress leads at 76.9% of the 1,234 with a detectable system; and among UK Recruitment with over 50 employees, WordPress leads at 80.2% of the 388 with a detectable system.

Under 10 employees

WordPress

76% of band

At 2,122 companies, this is the largest detected employee band. WordPress accounts for 76.0%, with all other CMS platforms competing for the remaining sites.

10–50 employees

WordPress

76.9% of band

The mid-sized band covers 1,234 companies and looks much like the smaller-company market. WordPress accounts for 76.9%, while other systems share the rest.

Over 50 employees

WordPress

80.2% of band

This is the smallest band, at 388 companies, and the most concentrated of the three. WordPress accounts for 80.2%, leaving less room for the CMS tail than in smaller bands.

How CMS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Recruitment by CMS

Recruitment Companies Using WordPress in the UK Recruitment Companies Using Wix in the UK Recruitment Companies Using Squarespace in the UK Recruitment Companies Using Webflow in the UK Recruitment Companies Using Duda in the UK

Related directories

Most-Used CMS by UK Companies (2026)CMS Used by UK B2B Companies: Market Share (2026)CMS Used by UK B2C Companies: Market Share (2026)CMS Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Construction Companies: Market Share (2026)Recruitment in the UK

Frequently asked questions

What is the most-used CMS among UK recruitment companies?

WordPress is the most-detected CMS among UK recruitment companies, with 76.7% share (2,873 of 3,744 companies with a detectable system), ahead of Wix (9.1%) and Squarespace (4.3%).

How many UK recruitment companies have a detectable CMS?

3,744 of 26,468 actively-trading UK recruitment companies (14.1%) have a CMS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a CMS?

A CMS is the software used to create, edit and publish website content without rebuilding pages by hand. For UK recruitment companies, it typically manages public-facing material such as service pages, consultant content, sector pages and vacancy-related information. The main job is to keep that content editable while preserving the site's structure and templates.

How is CMS usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK recruitment companies, WordPress or Wix?

WordPress: 2,873 detected companies versus 341 for Wix, of the 3,744 UK recruitment companies with a detectable CMS.

What is the best CMS for UK recruitment companies?

Usage, not recommendation, is the basis for the ranking: among 3,744 UK recruitment companies with a detectable CMS, WordPress accounts for 76.7% (2,873). It leads each employee band, with 76.0% of 2,122 companies under 10 employees, 76.9% of 1,234 companies with 10–50 employees and 80.2% of 388 companies over 50 employees. The next largest detected systems overall are Wix at 9.1% (341), Squarespace at 4.3% (160) and Webflow at 3.2% (121).

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