Companies Using Google Ads in Glasgow: 129 Active Firms (2026)
Companies running paid-search and conversion tracking use website advertising tags to acquire customers and measure campaign outcomes across Glasgow.
Adoption is concentrated around customer-acquisition teams rather than IT buying centres: owner-managed field-service operators, private healthcare providers, training businesses and construction suppliers use paid search to capture local intent, while ecommerce and booking-led firms care more about attribution and landing-page yield. Budget is usually controlled by marketing, founders or external agencies, and the stack suggests a business with conversion events defined, campaign spend under review and enough website traffic to justify testing.
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Glasgow has 129 trading companies running this paid-search and conversion-tracking stack. Together, they report 3,807 employees, with headcount present for 118 of 118 firms. The cohort looks more SME than enterprise: paid search appears in local-service, construction, healthcare, education and wholesale contexts, where enquiry volume and repeatable landing pages matter more than national brand media.
Paid-search advertisers in Glasgow sit within a UK framework shaped by advertising rules, privacy law and consumer-protection enforcement, rather than a sector licence. The ASA describes itself as the UK’s independent regulator of advertising across all media, applying the Advertising Codes written by CAP. The CAP Code covers non-broadcast media, including digital advertising in paid-for space and marketer-controlled online spaces. Conversion tracking also brings ICO scrutiny under data-protection and PECR rules, while the CMA and trading standards can act where digital marketing becomes misleading or aggressive.
Adoption appears to be moving from basic campaign tagging toward tighter governance of consent, attribution and site performance. Smaller firms tend to outsource campaign operations, so the practical constraint is often agency process rather than internal tooling. Mid-market adopters are more likely to formalise landing-page testing, call tracking and offline conversion imports as sales teams ask for cleaner attribution. The direction of travel is less about new advertising channels and more about proving which enquiries turn into revenue.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Ads rises with company size across the trading companies in this cohort. 0.3% of the 27,448 companies with under 10 employees run Google Ads (81 detected). 2.6% of the 1,477 companies with 10–50 employees run Google Ads (39 detected). 4.8% of the 188 companies with over 50 employees run Google Ads (9 detected). That is a 4.5% gap between the over 50 employees and under 10 employees bands.
129
Active firms
2026
5
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
269
Verified directors
Across this cohort
Top companies using Google Ads in Glasgow
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates an online deals marketplace offering discounted vouchers for restaurants, hotels, spa treatments, activities and events. Sells gift cards and promotes time‑limited offers from partner…
Sells to consumers seeking discounted local experiences, dining, events, short breaks and gift cards, especially in UK cities such as Glasgow, Edinburgh, Newcastle and Manchester. Also serves…
Financial Health
StableStable · Profitable · -3% CAGR over 2y
Location
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Computed from 5 filingsActs as a holding company and operates licensed restaurants offering themed six-course tasting menus that change regularly. Also provides management and operational support services to associated…
Serves consumers, dining groups and event organisers seeking restaurant bookings and gift vouchers in major UK and Irish cities, including London, Glasgow, Edinburgh, Manchester, Birmingham, Dublin…
Financial Health
StrongStrong · Hiring · 154% CAGR over 4y
Location
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Computed from 5 filingsProvides surgical and non-surgical cosmetic and aesthetic treatments, including hair transplant procedures, platelet-rich plasma therapy, dermal fillers, liposuction, breast augmentation, eyelid…
Serves individual consumers and patients, including men and women across the UK and Europe, seeking private cosmetic, aesthetic and hair-loss treatments through surgical or non-surgical procedures.
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides doorstep delivery of milk and dairy products in reusable glass bottles, along with eggs, bakery items, juice and other groceries, supplying homes, offices and schools through scheduled…
Serves households, offices and other businesses, plus schools, seeking regular milk and fresh produce delivery across Ayrshire, Glasgow, Inverness and Edinburgh.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 55% CAGR over 2y
Location
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Computed from 5 filingsOperates cosmetic surgery clinics providing surgical and non‑surgical aesthetic procedures including blepharoplasty, facelifts, gynecomastia surgery, liposuction, labiaplasty and mole removal, as…
Targets private self-paying adults across the UK seeking cosmetic and aesthetic treatments, including women and men considering facial, body, intimate and non-surgical procedures.
Financial Health
StableStable · Hiring · 147% CAGR over 4y
Location
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Computed from 5 filingsProvides media planning, buying and campaign management services for brands and public sector organisations. Uses data analysis and marketing science to develop advertising strategies and manage…
Serves brands and organisations in commercial and public sectors, including healthcare, transport, financial/debt services and recruitment-focused employers targeting UK audiences.
Financial Health
WeakWeak · 122% CAGR over 3y
Location
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Computed from 5 filingsProvides legal services representing individuals in personal injury and clinical negligence claims, including road traffic accidents, workplace injuries and medical negligence, and handles employment…
Serves consumers in Scotland seeking legal claims against third parties or employers, including injured individuals, patients affected by clinical negligence, people with employment disputes, and car…
Financial Health
StableStable · -70% CAGR over 4y
Location
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Computed from 3 filingsOperates an online marketplace for buying and selling investment and tenanted residential properties. Lists buy‑to‑let opportunities with rental yield and income data and provides services for…
Serves UK property investors, landlords and portfolio buyers, alongside homeowners and landlords looking to sell tenanted or investment property.
Financial Health
StrongStrong · Hiring · 474% CAGR over 2y
Location
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Computed from 5 filingsSupplies custom branded promotional products for businesses and organisations, including lanyards, mugs, coasters, mouse mats, desk mats, ID cards and accessories. Operates specialist websites and…
Serves businesses, charities and other organisations seeking custom branded promotional products, including marketing and procurement teams across the UK, Europe and beyond.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 3 filingsSells new and approved used cars from Honda, Skoda and Suzuki. Provides vehicle servicing, MOT testing, repairs, parts, and bodywork services, and supports Motability scheme customers. Also offers…
Sells to private car buyers, Motability scheme users and corporate vehicle purchasers in Glasgow, plus existing Honda, Škoda and Suzuki owners needing aftersales support.
Financial Health
StrongStrong · Profitable, Growing · 2% CAGR over 2y
Location
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Computed from 3 filingsSupplies welding machinery, welding consumables and accessories, plasma cutting equipment, gas equipment, PPE and power tools from major manufacturers. Also provides equipment servicing, calibration…
Sells to trade and industrial customers in the UK welding sector, including fabricators, engineering workshops, welders and maintenance teams, plus local trade-counter buyers around Glasgow.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsInstalls and replaces domestic boilers and heating systems, providing system cleansing, breakdown assistance and maintenance. Also supplies electrical heating, heat pumps, solar panels, battery…
Serves homeowners and domestic property owners in Glasgow and Scotland’s central belt seeking boiler, heating and renewable energy upgrades, with consumer finance options for individual households.
Financial Health
HealthyHealthy · Profitable · -4% CAGR over 2y
Location
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Computed from 5 filingsProvides B2B lead generation and telemarketing services, including outbound calling, appointment setting, and sales lead qualification. Supplies business contact data and supports marketing campaigns…
Serves B2B organisations seeking sales leads, outbound telemarketing, appointment setting and business contact data, typically engaging marketing, sales and business development decision-makers.
Financial Health
StableStable · -7% CAGR over 4y
Location
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Computed from 3 filingsProvides residential letting and estate agency services, including property marketing, tenant sourcing and screening, lease management, and sales of tenanted properties. Specialises in management and…
Serves landlords, including HMO property owners, property sellers, tenants and homebuyers in Glasgow, with a focus on the West End and surrounding areas.
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 2y
Location
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Computed from 3 filingsSupplies and installs residential windows and doors, including casement, tilt and turn, and sash windows, as well as uPVC, composite, French, patio, and bi‑fold doors. Provides home improvement…
Serves homeowners in Glasgow and across Scotland, particularly owner-occupiers of traditional and modern homes seeking home improvement upgrades.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 2 filingsManufactures and installs double‑glazed windows and doors for residential properties, including casement, tilt and turn, sash and case, and fully reversible windows, plus uPVC, composite, French and…
Serves homeowners across Glasgow and Scotland, including owners of tenement flats and modern homes, seeking domestic window and door replacements or upgrades.
Financial Health
HealthyHealthy · -8% CAGR over 1y
Location
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Computed from 5 filingsDevelops legal practice management software for law firms, including case management, legal accounts, executry administration and AML compliance tools. Also provides AI legal research software and…
Serves Scottish law firms and legal teams, including practices handling family, criminal, private client, immigration, civil litigation, conveyancing and executry work, plus firms needing outsourced…
Financial Health
StableStable · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides web design and development services alongside digital marketing including search engine optimisation (SEO), pay‑per‑click advertising, branding, graphic design and e‑commerce website…
Serves UK businesses seeking web design, SEO, PPC, branding and digital marketing support, particularly companies needing more online leads, sales, visibility, ecommerce capability or outsourced…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides professional training courses for businesses and individuals covering IT technologies, project management, office software, leadership, health and safety, and business skills. Delivers…
Serves employers, public-sector bodies and individual professionals needing staff development across IT, project management, leadership, health and safety, apprenticeships and office productivity.
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 3 filingsArranges medical tourism services for patients seeking surgical and medical treatments, including weight loss, cosmetic, dental and hair transplant procedures. Provides consultations, treatment…
Serves private patients seeking medical treatment abroad, including weight loss surgery, cosmetic surgery, dental procedures, hair transplants and ophthalmology, with support for international…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Provides residential letting and property management services, including marketing rental properties, tenant sourcing and applications, rent collection, maintenance coordination, and landlord…
Serves private and investor landlords, property buyers and sellers, corporate relocation companies, and professional tenants seeking homes across Glasgow, Edinburgh, Ayrshire and Central Scotland.
Financial Health
N/AN/A
Location
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Computed from 5 filingsSupplies and installs wood‑burning, multi‑fuel and gas stoves for domestic heating. Retailer of freestanding, inset and fireplace stoves, flue systems, chimney components and fireside accessories,…
Serves homeowners across Scotland and UK online shoppers seeking stoves, fireside products, outdoor cooking equipment and hot tubs, with a trade section for stove installers and chimney/flue…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates fitness gyms offering membership access to weight training and cardio equipment, group exercise classes, personal training, coaching sessions, and fitness tracking through a mobile app,…
Serves individual fitness consumers and students in Glasgow, Cambuslang and Kirkintilloch seeking gym memberships, fitness classes, personal training and community-based training.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides business telecommunications and IT services including VoIP and cloud phone systems, on‑premise telephony, business broadband, leased lines, mobile contracts, network cabling, managed IT…
Sells to businesses in the UK and Ireland needing telecoms, connectivity and IT support, including small businesses seeking phone systems, broadband, mobile contracts, managed IT and cybersecurity…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 3 filingsProvides Microsoft-focused IT services including managed IT support, cloud migration, cybersecurity and licensing. Develops SharePoint intranets, custom and business applications, and data analytics…
Serves businesses and public sector organisations, including food and drink companies, housing associations, utilities and professional services firms, typically teams responsible for Microsoft-based…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsManufactures digital signage hardware including LCD and DV‑LED displays, advertising screens, video walls, touch screen monitors, kiosks and digital posters. Also supplies media players and content…
Sells to businesses and organisations in retail, food service, corporate, healthcare, hospitality, education, finance, transport, entertainment and fitness, plus system integrators.
Financial Health
StrongStrong · Hiring · 14% CAGR over 5y
Location
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Computed from 3 filingsProvides private dermatology services including diagnosis and treatment of skin conditions. Offers assessment and management of skin cancers, moles, cysts, warts and other lesions using medication,…
Serves private patients across Scotland’s central belt seeking dermatology care for moles, skin cancer concerns, lumps, bumps, warts, lesions and inflammatory skin conditions.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsSupplies vehicle livery and safety markings for commercial and emergency fleets, including Chapter 8 chevron kits, reflective decals, and bespoke branding. Also provides beacons, lightbars, vehicle…
Serves B2B fleet managers, vehicle converters, emergency services, highways operators and corporate fleets needing compliant vehicle livery and safety markings across the UK and Europe.
Financial Health
HealthyHealthy · -90% CAGR over 2y
Location
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Computed from 3 filingsSupplies packaging materials and solutions for businesses, including cardboard boxes, tapes, pallet wrap, polythene, protective packaging, labels, pallets, and packing machinery. Also provides…
Serves businesses across Scotland and the UK, including food and drink producers, FMCG brands, ecommerce retailers, manufacturers and retail companies needing everyday, sustainable or luxury…
Financial Health
HealthyHealthy · Growing · 4% CAGR over 2y
Location
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Computed from 5 filingsOrganises and manages adventure challenge events and endurance trips in international locations, including running, trekking, cycling, kayaking and multisport expeditions. Designs bespoke events and…
Sells to individual consumers seeking organised adventure and endurance challenges, including runners, trekkers, cyclists, kayakers and multisport participants. Also appeals to charity fundraisers…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsDesigns and supplies bespoke kitchens, offering German and British kitchen ranges, cabinetry, worktops and appliances. Provides kitchen design consultation, space planning and installation…
Serves homeowners and private residential clients around Glasgow seeking bespoke luxury kitchens, fitted furniture, wardrobes and home storage for residential renovation or improvement projects.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides estate agency and residential letting services, including property sales, tenant sourcing, rental management, and landlord support. Offers HMO letting and management, property development…
Sells to residential landlords, tenants, property sellers and buyers, plus property investors, including HMO and student accommodation investors. Serves the private residential property market in…
Financial Health
WeakWeak · -2% CAGR over 2y
Location
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Computed from 2 filingsProvides residential and commercial removal services including house and flat moves, office relocations, long‑distance transport, and packing services. Handles local and nationwide moves and assists…
Serves homeowners, renters and other prospective movers in Glasgow and across the UK, plus corporate and retail businesses relocating, expanding or downsizing.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 5 filingsDesigns, manufactures and installs commercial fitouts, signage and large-format visual graphics. Produces bespoke joinery, wayfinding systems, branded environments, event and retail displays, and…
Sells B2B to UK brand owners, marketing teams, designers and architects in property development, distilleries, hospitality, workplaces, visitor attractions and events.
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Computed from 3 filingsProvides cybersecurity software that uses deception techniques such as decoys and honeypots to detect attackers inside networks. Offers SaaS tools for threat intelligence, IP reputation monitoring,…
Serves B2B cybersecurity buyers, including security operations teams and IT leaders in finance, higher education and manufacturing, plus managed security providers and organisations with complex…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Computed from 3 filingsProvides legal services focused on residential and commercial property conveyancing, handling property sales, purchases, and transfers. Acts for banks and building societies on secured lending…
Serves residential home buyers and sellers, first-time buyers, homeowners, property investors, commercial property clients, and banks/building societies involved in property transactions,…
Financial Health
StrongStrong · Hiring · 182% CAGR over 2y
Location
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Computed from 4 filingsDesigns, installs and maintains security systems for commercial and residential properties, including intruder alarms, CCTV surveillance, fire detection and access control systems, and provides…
Serves businesses and homeowners across Glasgow and central Scotland, with a focus on commercial, industrial, education, retail and hospitality premises, plus facilities management providers and…
Financial Health
StrongStrong · Hiring · 10% CAGR over 3y
Location
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Computed from 4 filingsSupplies consumables and medical equipment to care homes and healthcare providers, including cleaning products, clinical supplies, and care equipment. Also provides equipment servicing, maintenance…
Sells to B2B care home operators, nursing homes and residential care home managers needing consumables, equipment, servicing, repairs, training and purchasing support.
Financial Health
HealthyHealthy · -3% CAGR over 3y
Location
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Computed from 3 filingsProvides domestic and commercial plumbing and heating services, including boiler installation, repair and servicing, heat pump installation and maintenance, gas safety checks, radiator and underfloor…
Serves homeowners, landlords and commercial property operators in Lanarkshire and Glasgow, including domestic customers and businesses needing plumbing, heating, gas and renewable heating support…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides office interior design, refurbishment and relocation services, including space planning, installation and furniture supply. Sells office furniture such as desks, seating, booths and…
Serves businesses with office workplaces in Glasgow and across Scotland, including companies growing, relocating, refurbishing existing premises, or fitting out new-build offices, from small offices…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsManufactures, supplies and installs automatic entrance systems for commercial buildings, including sliding, swing, telescopic and revolving doors. Also provides security doors, shopfront glazing and…
Serves B2B customers including commercial property owners, facilities managers, contractors and developers for shops, offices and other commercial premises, with emphasis on Scotland and projects…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 5y
Location
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Computed from 4 filingsOperates a commercial radio station broadcasting music, talk shows, news and sports programming. Provides live and on‑demand audio via DAB, online streaming and smart speakers, and sells advertising,…
Serves consumers in Glasgow and the West of Scotland, alongside local and regional advertisers seeking to reach that audience, including brands promoting events, hospitality, sport and business…
Financial Health
HealthyHealthy · -4% CAGR over 3y
Location
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Computed from 5 filingsManufactures cardboard boxes, cartons and moulded fibre packaging products. Designs and produces corrugated board and custom packaging, including transit, retail-ready and protective packaging for…
Serves B2B customers needing sustainable packaging, including drinks, foodservice, produce, medical, paint, industrial, ecommerce, bakery, candle and ceramics businesses, plus retailers requiring…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Develops AI-powered recruitment and workforce intelligence software that connects organisations with vetted freelance technology contractors and maps internal employee skills. The platform matches…
Sells to enterprise businesses, especially CIOs, CTOs and senior technology leaders running digital and technology projects. Serves organisations needing contingent tech talent and workforce…
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides electrical safety and compliance testing services including fixed installation testing, portable appliance testing (PAT), thermal imaging, electrical remedial repairs, emergency lighting…
Sells to businesses and organisations needing electrical, fire and lighting compliance services, including facilities and health-and-safety teams managing commercial sites. Serves clients across the…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 4 filingsProvides legal services with a focus on family law, advising and representing clients in matters such as divorce, separation, child contact and residence, relocation, and domestic abuse protection…
Serves private individuals, families and some businesses seeking legal advice, with emphasis on people facing divorce, separation, child contact, relocation or domestic abuse matters, including…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
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Computed from 5 filingsOperates a coworking space offering hot desks, flexible memberships and day passes. Provides meeting rooms, phone booths and event space, plus virtual office services including business address, mail…
Serves freelancers, remote workers, small businesses and teams in Glasgow city centre, including consultants, professional services staff and organisations hosting training, workshops or team…
Financial Health
StableStable · -5% CAGR over 4y
Location
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Computed from 5 filingsDevelops software and data services for the film and cinema industry, including online ticketing systems, cinema websites and mobile apps, movie showtime databases, box office analytics for studios,…
Serves B2B customers in the entertainment industry, including cinema operators, movie studios, digital platforms using movie data, and brands targeting moviegoers and film professionals across…
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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283 more companies and their verified directors are in the file
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Key facts
About 3% of the trading cohort reports turnover above £5M (5 of 129 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
86.8% also run web-analytics tags, while 52.7% use a tag-management layer; that pattern fits paid acquisition where attribution and consent settings need central control.
65.9% run a content-management platform, suggesting paid-search acquisition is often tied to service pages, location pages and campaign landing pages.
Field Services & Trades accounts for 20.9% of the cohort, followed by Construction at 10.9% and Healthcare Provider at 8.5%; the mix points towards local-intent campaigns.
UK digital advertising reached £40.5 billion in 2025, up 10% year on year, with video investment at £9.3 billion.
The ASA applies the CAP Code to paid-for digital space and marketer-controlled online spaces; the ICO’s data-protection and PECR framework matters where advertising tags process personal information.
What else do Google Ads users run?
Share of the 129 Google Ads-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Ads in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£499.7K
Median UK turnover
3.9%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 331 companies, alongside financials and websites, in one Excel + CSV file.
How Google Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
How many companies in Glasgow use Google Ads?
How is Google Ads usage detected?
What kinds of companies use Google Ads in Glasgow?
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