Companies Using Google Analytics in Manchester: 3,164 Active Firms (2026)
Companies using web analytics measure website traffic and marketing performance across Manchester and its surrounding metropolitan area.
Client-side web analytics sits in the marketing operations stack rather than the core finance or ERP stack. Companies running this analytics stack tend to have customer-facing sites where acquisition, retention, content performance and enquiry quality need regular measurement. Adoption usually signals a named owner in marketing, ecommerce, sales operations or communications, plus enough budget to maintain tagging through a content-management system or tag-management layer. In Manchester, the pattern points less to pure software suppliers and more to service firms, property groups, manufacturers and distributors using digital channels to support lead generation, online service delivery and campaign reporting.
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Manchester has 3,164 actively trading companies running this web analytics stack, giving the area a sizeable adoption base across the metropolitan business population. Reported employment totals 7,859 people among firms that disclose staff numbers. Adoption is not confined to digital-native sectors: field services and trades account for 13.7% of the cohort, construction 12.5%, advanced manufacturing 11.0%, wholesale and distribution 10.8%, and real estate and property 9.1%. That spread fits a local market where websites often function as quote-generation, specification, branch-finder and credibility channels rather than pure online checkout.
Client-side analytics brings procurement and privacy work into the same conversation. Website operators need a lawful basis for non-essential cookies, clear consent journeys and a way to evidence what tags fire before consent is given. Personal-data minimisation, transfer controls and retention periods matter where identifiers, campaign parameters or user journeys can be linked back to individuals. For B2B researchers, adoption can therefore signal marketing maturity, but not necessarily regulatory maturity; smaller service-sector adopters may inherit settings from web agencies, whereas larger employers tend to centralise tag governance through procurement, legal and marketing operations.
Migration pressure appears likely to come less from new website builds than from consent, attribution and platform-governance work. Companies that already rely on digital acquisition may move towards server-side tagging, leaner event models and stricter retention policies, while bundled analytics inside advertising, content-management and customer-relationship tools may make some implementations harder to observe from public websites. Consolidation among web agencies and marketing-operations suppliers also tends to standardise tagging patterns across local client bases. Adoption should therefore remain visible, but its meaning may shift from simple traffic reporting towards evidence of a managed revenue-operations process.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Analytics rises with company size across the trading companies in this cohort. 1.9% of the 89,028 companies with under 10 employees run Google Analytics (1,678 detected). 16.3% of the 3,823 companies with 10–50 employees run Google Analytics (622 detected). 17.5% of the 439 companies with over 50 employees run Google Analytics (77 detected). That is a 15.6% gap between the over 50 employees and under 10 employees bands.
3,164
Active firms
2026
215
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
6,884
Verified directors
Across this cohort
Top companies using Google Analytics in Manchester
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides car finance brokerage services through an online platform. Compares loan offers from a panel of lenders, provides quotes and eligibility checks, and enables customers to browse dealer…
Serves UK consumers seeking finance to buy cars, including applicants comparing lender options and browsing vehicles from dealers nationwide.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
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Computed from 4 filingsProvides online international money transfer services through a website and mobile app. Enables users to send funds abroad using debit cards, credit cards, or bank transfers, with payment tracking…
Serves consumers and diaspora communities sending personal remittances abroad, particularly to recipients in Africa, Asia and Europe, including Gambia, Ghana, Senegal, Nigeria, Kenya, Morocco,…
Financial Health
StableStable · Hiring · 27% CAGR over 3y
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Computed from 5 filingsDevelops software for IT service observability and operations management, including infrastructure monitoring, event intelligence, incident alert management, service mapping and workflow automation,…
Serves large enterprises and managed service providers, targeting ITOps, site reliability, DevOps, infrastructure monitoring and service assurance teams responsible for critical digital services…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 5y
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Computed from 5 filingsProvides life insurance brokerage services, comparing policies from multiple UK insurers. Advises individuals and businesses on cover including term life insurance, mortgage protection, critical…
Serves UK consumers, families, parents, over-50s and self-employed people, alongside business owners and employers seeking personal, mortgage, income, key person, shareholder or employee protection…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 7% CAGR over 4y
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Computed from 2 filingsProvides residential estate agency services including property sales, lettings, and property management. Markets homes and apartments for buyers, tenants, landlords, and investors, and offers…
Serves residential property buyers, renters, sellers, landlords and investors seeking urban homes and apartments in Manchester, Leeds and Liverpool, including city-centre studios, conversions and…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 1y
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Computed from 2 filingsProvides insurance broking services for corporate, SME and individual clients, arranging commercial, specialist and personal insurance including property, construction, motor fleet, professional…
Serves UK businesses from global corporates to SMEs, freelancers and independent retailers, with sector focus on real estate, construction, wholesale, blocks of flats, convenience stores, florists,…
Financial Health
HealthyHealthy · -1% CAGR over 1y
Location
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Computed from 5 filingsProvides media planning and media buying services for brands, managing advertising campaigns across channels. Offers media strategy, campaign activation, paid search and social advertising, and…
Targets ambitious brand-side marketing teams and businesses across sectors and sizes, including FMCG brands, that invest in media campaigns and want an independent agency partner.
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
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Computed from 5 filingsDevelops software for capturing, archiving and supervising digital communications and website content. The platform records emails, messaging apps, social media and websites, using automated…
Serves regulated B2B and public-sector teams, including financial services, government, healthcare, insurance, legal and technology organisations, from small firms to global operations.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency and lettings services, including property sales, rental listings, tenant sourcing, and property management. Also offers buy‑to‑let investment support, property…
Serves home buyers, sellers, renters and students, plus landlords, buy-to-let investors, block investors and property developers across Greater Manchester.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides residential and commercial property letting and management services, including marketing rental properties, handling tenant enquiries, supporting landlords, facilitating property sales, and…
Serves a mix of B2C and B2B customers: residential tenants, private landlords and commercial occupiers seeking office, retail or leisure space in Manchester neighbourhoods including Ancoats, the city…
Financial Health
HealthyHealthy · -67% CAGR over 4y
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Computed from 4 filingsProvides recruitment and staffing services, placing temporary and permanent workers for employers across sectors including industrial and warehouse, healthcare and social care, transport and…
Serves UK employers hiring temporary and permanent staff, plus jobseekers, across industrial and warehouse, healthcare and care, transport and logistics, construction, education, commercial, and…
Financial Health
HealthyHealthy · Profitable · -38% CAGR over 5y
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Computed from 3 filingsProvides recruitment and staffing services for safety‑critical industries, sourcing and placing candidates in technical, engineering, and operational roles. Works with employers and job seekers to…
Serves employers and job candidates in safety-critical industries across the UK, EU and US, including organisations hiring specialist technical and engineering talent.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 2y
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Computed from 4 filingsOperates a portfolio of bars, cafés and event venues and provides venue hire for weddings, private parties, corporate functions and seasonal events, offering spaces for hospitality, celebrations and…
Serves private individuals, wedding parties and businesses seeking venues for celebrations, Christmas parties and corporate events in Manchester and Leeds.
Financial Health
StrongStrong · Hiring · 64% CAGR over 3y
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Computed from 3 filingsProvides diagnostic imaging services and capacity support for healthcare providers, including mobile and modular MRI and CT scanning, ultrasound services, radiography staffing, and supply of imaging…
Serves NHS Trusts, radiology departments and community diagnostic programmes across the UK, targeting public-sector healthcare teams responsible for imaging capacity, waiting lists, staffing and…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
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Computed from 3 filingsProvides data centre colocation and disaster recovery services, hosting client servers and IT infrastructure in a carrier‑neutral facility. Offers secure rack space, power, connectivity, climate…
Serves UK businesses requiring data centre colocation, disaster recovery and cloud hosting, including firms moving servers out of offices and seeking scalable infrastructure.
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsProvides online lottery platforms and management services for charities, schools, sports bodies and local authorities. Acts as a licensed external lottery manager, administering digital fundraising…
Serves UK charities, non-profits, local authorities, CVSs, schools/PTAs and sports governing bodies seeking fundraising lottery programmes, from small organisations to large charities.
Financial Health
StableStable · -7% CAGR over 4y
Location
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Computed from 5 filingsProvides technology recruitment and consultancy services, placing permanent and contract professionals in areas such as software development, data and AI, cybersecurity, cloud infrastructure,…
Serves businesses hiring technology talent, including finance, manufacturing, supply chain, healthcare, pharma, renewables and insurance firms, plus technology professionals seeking permanent or…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 3 filingsProvides bespoke software development and digital transformation services, including building custom applications, system integrations and ETL data pipelines. Also offers SQL Server database…
Serves B2B organisations with complex software and database needs, including multinational brands and clients in technology, travel, professional services, healthcare/air ambulance and…
Financial Health
StableStable · -22% CAGR over 2y
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Computed from 3 filingsProvides online professional development and coaching programmes, including accredited coach training, non‑executive director courses, leadership training, microcredentials, career coaching, and CV…
Serves individual professionals pursuing NED, coaching or leadership roles, executives seeking career progression, and businesses or organisations looking to develop employees through coaching and…
Financial Health
StrongStrong
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Computed from 5 filingsProvides recruitment and staffing services specialising in SAP and cloud technology roles, placing permanent and contract professionals in areas such as AWS, Microsoft Azure and Google Cloud for…
Serves businesses hiring SAP and cloud technology talent, including HR and technology leaders at global brands using SAP, AWS, Microsoft Azure and Google Cloud, and also addresses SAP/cloud…
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HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsProvides business management software and cloud infrastructure solutions including ERP and CRM systems based on Microsoft Dynamics 365, Azure and Office 365. Offers implementation, development,…
Serves B2B organisations in retail, ecommerce, fashion, jewellery, trade merchants, wholesale distribution, manufacturing, furniture and flooring, plus buying groups and societies seeking ERP, CRM…
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
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Computed from 4 filingsProvides accounting and advisory services including accounts preparation, bookkeeping, VAT, audit, tax compliance and planning, business advisory, company secretarial support, financial due…
Serves businesses and individuals, particularly across Greater Manchester, including property and construction firms, professional and legal services, TV and film professionals, and medical and…
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StrongStrong · Growing, Hiring · 5% CAGR over 3y
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Computed from 5 filingsSupplies new and pre-owned medical imaging equipment and replacement parts, including MRI, CT, ultrasound, X‑ray, mammography and C‑arm systems. Provides installation, deinstallation, CT tube…
Serves B2B healthcare and veterinary providers, including hospitals, diagnostic imaging centres and independent clinics seeking MRI, CT, ultrasound, X-ray, mammography and related imaging support…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Computed from 5 filingsProvides freight logistics and transport services including road, air and sea shipping, express van deliveries and time‑critical transport. Arranges international freight movements, shipment tracking…
Serves businesses with domestic and international freight needs, including supermarket chains, chemical distributors, automotive suppliers and cosmetics manufacturers requiring road, air, sea or…
Financial Health
StrongStrong · Growing, Hiring · 93% CAGR over 4y
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Computed from 3 filingsSupplies and operates vending machines, coffee machines and water dispensers for workplaces and public venues. Provides fully managed vending services, micro‑market installations, cashless payment…
Serves UK businesses and organisations needing workplace or public-space vending, coffee and water provision, including offices, healthcare, education, retail, travel, leisure, and business and…
Financial Health
StrongStrong · Profitable, Growing · 3% CAGR over 2y
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Computed from 3 filingsDevelops biometric fingerprint authentication technology and smart cards for physical and digital access control and payment cards. Products integrate with existing access systems and payment…
Serves B2B customers including enterprises needing secure physical and digital access, and banks or payment card issuers seeking certified biometric payment solutions for customer rollout.
Financial Health
HealthyHealthy · -2% CAGR over 2y
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Computed from 5 filingsProvides commercial building consultancy and surveying services, including building and M&E surveys, project and cost management, contract administration, design and architecture, fire and façade…
Serves commercial property clients, including landlords, occupiers, developers and public sector bodies across office, industrial, retail, leisure, education and civic estates.
Financial Health
HealthyHealthy · -60% CAGR over 4y
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Computed from 4 filingsProvides energy efficiency retrofit and renewable energy installations, including wall and loft insulation, air source heat pumps, solar photovoltaic panels and EV chargers, delivering whole‑house…
Serves housing associations, local authorities, energy companies, managing agents, tier 1 contractors and public sector bodies delivering housing and public-space decarbonisation programmes across…
Financial Health
StrongStrong · Hiring · 91% CAGR over 2y
Location
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Computed from 5 filingsCommercialises intellectual property developed at The University of Manchester by creating spinout companies and negotiating licensing agreements. Manages and develops a portfolio of technologies…
Serves university academics and external businesses, investors and industry partners seeking spinout or licensing opportunities across health, biotech, computing, engineering, materials and energy.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 6y
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Computed from 5 filingsProvides cloud and DevOps consultancy focused on Amazon Web Services. Designs and builds cloud-native platforms, container and Kubernetes environments, and modernised applications; supports cloud…
Serves B2B organisations with software engineering and platform teams, particularly firms modernising on AWS in rail, financial services, insurance and other regulated sectors.
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
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Computed from 5 filingsDesigns and delivers commercial office interiors and workplace fit-outs, including refurbishments, reception and communal areas, mezzanine floors, and industrial or warehouse conversions. Provides…
Sells to UK businesses seeking office, commercial workspace, industrial or warehouse refurbishment and fit-out, including facilities and workplace decision-makers, plus landlords needing…
Financial Health
HealthyHealthy · -13% CAGR over 4y
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Computed from 4 filingsProvides CQC‑regulated home-based complex care and support services for people with multiple needs, including autism, learning disabilities, and physical disabilities. Services include clinical care,…
Serves people of all ages with complex health and social care needs, including autism, learning disabilities, physical disabilities, dementia, epilepsy and sensory impairments, plus their families…
Financial Health
StrongStrong · Hiring · 84% CAGR over 3y
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Computed from 5 filingsProvides medico‑legal services for solicitors, including arranging independent medical expert witnesses and preparing medico‑legal reports for personal injury, medical negligence, industrial disease…
Serves solicitors, legal professionals and law firms across the UK, including firms handling medical negligence, personal injury, industrial disease, deafness, military hearing loss and serious…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 4 filingsProperty development joint venture involved in acquiring land and delivering large residential schemes. Focuses on planning and developing apartment-led projects, including build‑to‑rent housing and…
Serves residential occupiers and renters seeking city-centre apartments, including studio and one-bedroom homes, with schemes aimed at local residents and urban communities.
Financial Health
StrongStrong
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Computed from 3 filingsProvides project management and operational services for clean water infrastructure, including asset investigations, network isolations, commissioning support, water quality management and leakage…
Serves water utilities, infrastructure owners, public-sector bodies and contractors responsible for clean water networks and water asset projects.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 1y
Location
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Computed from 3 filingsProvides support services to the housebuilding and property development sector, including land-related services, development bonds and guarantees, and estate management through subsidiary businesses,…
Serves UK housebuilders, residential property developers and related development organisations; B2B focus on developer clients in the housebuilding and property industry.
Financial Health
StrongStrong
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Computed from 5 filingsDevelops an AI usage control and security platform that monitors employee interactions with generative AI tools, detects risky prompts or data sharing, enforces role‑based policies, and provides…
Sells to B2B security and compliance leaders at organisations adopting workplace AI, especially in financial services, legal and consulting, healthcare, and SaaS/technology sectors.
Financial Health
StrongStrong · Growing, Hiring · 58% CAGR over 4y
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Computed from 5 filingsOperates an online media platform publishing celebrity and entertainment news, articles, photos, and video content. Produces and distributes digital news coverage and related media, including…
Serves consumers seeking celebrity, entertainment, sports and hip hop news, photos and videos, alongside advertisers targeting that entertainment-news audience.
Financial Health
StrongStrong
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Computed from 3 filingsOperates a group of financial services brands offering car finance and motor finance brokerage, utilities switching, and legal services. Recruits and trains sales staff to support customer…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 2y
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Computed from 3 filingsProvides marketing production and creative services including campaign content creation, print and point‑of‑sale materials, retail and branded environment installations, and a cloud‑based marketing…
Serves B2B marketing, brand and retail teams at consumer brands, retailers and manufacturers, including organisations managing multi-channel campaigns, point-of-sale programmes, branded environments…
Financial Health
HealthyHealthy · -89% CAGR over 2y
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Computed from 5 filingsProvides legal services to individuals and businesses, including residential and commercial property transactions, corporate and commercial law, divorce and family law, criminal and motoring…
Serves private individuals, families and corporate clients, including businesses needing commercial, property, employment and dispute support, with legal assistance offered to clients around the UK.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 5 filingsDistributes electrical and audiovisual equipment and accessories to trade customers, including audio systems, lighting products, cables and power supplies. Supplies brands such as Adastra, Citronic…
Serves B2B trade customers, including UK and international resellers, distributors, music shops, DJ/pro-audio retailers, and sound and lighting businesses.
Financial Health
StrongStrong · Profitable · -5% CAGR over 4y
Location
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Computed from 5 filingsSupplies wholesale foodservice products including fresh, frozen and ambient foods and catering supplies. Distributes over 6,000 items to restaurants, cafés, schools, healthcare facilities, hotels,…
Serves education, healthcare and hospitality organisations across the North of England, including schools, colleges, universities, NHS facilities, cafés, hotels, event caterers, restaurants, bars,…
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
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Computed from 5 filingsRetailer of automotive parts and accessories for cars and light vehicles, including batteries, brakes, filters, engine components, lighting, tools, oils and fluids, car care products, towing…
Serves motorists and vehicle owners buying car parts, accessories, maintenance products and touring or leisure items, including caravan and trailer users. Also sells to DIY vehicle maintainers and…
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StrongStrong · Growing, Hiring · 8% CAGR over 5y
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Computed from 3 filingsProvides employee benefits programmes and administration for employers, including salary sacrifice schemes such as cycle‑to‑work, workplace nursery, gym membership, technology purchases, healthcare…
Sells to UK employers and HR teams across businesses of all sizes, from small companies with a few staff to large nationwide organisations with thousands of employees, with access for their employees.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 2y
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Computed from 5 filingsProvides recruitment services for engineering, manufacturing and scientific roles, supplying permanent and contract staff to sectors including chemicals, life sciences, aerospace, energy, and other…
Serves employers and technical job candidates in chemicals, life sciences, aerospace and defence, and regulated sectors such as oil and gas, nuclear, power and renewables globally.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 4y
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Computed from 5 filingsProvides temporary staffing for events and venues, supplying workers for hospitality, stadiums, festivals, security, cleaning, promotions, market research, retail, warehouses, and contact centres.…
Serves B2B clients needing temporary, flexible staffing, including hospitality operators, stadiums, arenas, racecourses, festivals, events, security, cleaning, retail, promotions, market research,…
Financial Health
StrongStrong · Growing, Hiring · 91% CAGR over 4y
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Computed from 3 filingsProvides legal services focused on personal injury and clinical negligence claims, representing individuals and families in cases involving serious injuries, road traffic collisions, workplace and…
Serves individuals and families across the UK affected by serious injury, road traffic collisions, workplace or public-place accidents, clinical negligence, fatalities, and post-injury capacity…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 29% CAGR over 2y
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Computed from 5 filingsDistributes electrical and audiovisual equipment to trade customers, supplying brands covering audio, lighting, cables, power products, and accessories. Operates an online ordering platform and…
Sells B2B to trade customers, including electrical, AV, music, DJ, pro audio and sound-and-lighting retailers, installers and distributors in the UK and internationally.
Financial Health
HealthyHealthy · Profitable · -5% CAGR over 4y
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Computed from 5 filingsOperates an NHS hospital and associated community health services, providing emergency care, cancer treatment, stroke services, maternity care, orthopaedics, diabetes management, pain services, and…
Serves NHS patients and the public, providing hospital and community healthcare for local residents in Stockport, High Peak, Tameside and Glossop. Also engages visitors, volunteers, charity…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Key facts
About 6% of the trading cohort reports turnover above £5M (215 of 3,164 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (205 firms), so a sizeable share is in its first few filing cycles.
Two thirds of the cohort also run a content-management platform: 66.5% have that technology detected, equivalent to 2,103 firms.
Marketing-stack signals are common but not universal: 39.1% also run an SEO plug-in, 38.1% use bot-checking, and 29.8% use a tag-management layer.
The sector mix is led by Field Services & Trades at 13.7%, Construction at 12.5% and Advanced Manufacturing at 11.0%.
Credit-risk profiles are mixed, with 24.5% in the stable band, 18.0% weak and 9.1% distressed.
6,884 verified contacts are linked to Manchester-area users, so the tag can be cross-checked against commercial or marketing roles.
What else do Google Analytics users run?
Share of the 3,164 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Analytics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£551.1K
Median UK turnover
6.8%
Above £5M turnover
205
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 5,186 companies, alongside financials and websites, in one Excel + CSV file.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Analytics elsewhere
Frequently asked questions
How many companies in Manchester use Google Analytics?
How is Google Analytics usage detected?
What kinds of companies use Google Analytics in Manchester?
What do Google Analytics users in Manchester also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 5,186 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.