Companies Using Google Maps in Reading: 203 Active Firms (2026)
Reading companies running embedded web mapping on their websites use location pages, store finders and route information for customers in the local metro area.
Adoption usually sits with marketing, operations and customer-service teams rather than IT alone. The mapping component is a hosted front-end service, added to branch, appointment, delivery or service-area pages when physical presence still matters to conversion. It tends to signal a modest but maintained web budget: enough site management to handle configuration, consent prompts and template changes, but not necessarily an in-house engineering team. The buyers are often local operators, property-facing firms, trades, sports venues and distributors serving consumers or nearby businesses.
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Reading has 203 actively trading companies running embedded web mapping. Reported employment totals 2,826 people, so the adoption picture is not just sole-trader websites: it includes small site operators and regional employers with enough customer flow to make directions, appointments or service coverage commercially useful. The cohort skews towards premises-led activity, especially property, field services, construction, wholesale and leisure, where a missed visit or unclear catchment can create immediate friction. Most appear closer to local operating scale than enterprise digital-estate scale.
Procurement risk sits mostly around website governance rather than sector licensing. Mapping embeds commonly bring external scripts, location look-ups and analytics-adjacent tracking into pages that also carry forms, booking journeys or customer-service contact points. In this Reading cohort, 47.3% also use bot-checking components, 42.9% pair mapping with web analytics and 36.9% with tag-management, so consent wording, script loading and supplier review matter even for quite small operators. Organisations with appointment-heavy or delivery-area pages also need operational ownership: inaccurate opening hours, pinned locations or coverage boundaries can turn a low-cost web component into a customer-service issue.
Adoption appears tied less to software fashion than to local-search dependence, branch visibility and the continuing need to make offline journeys legible online. Companies with maintained websites tend to keep embedded maps because removal creates friction in contact, booking and visit-planning flows. Pressure is more likely to come from privacy reviews, page-speed work and consolidation of website plugins than from a move away from maps altogether. Smaller operators may accept bundled defaults, while multi-site firms are more likely to formalise ownership across marketing, operations and customer support.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Maps rises with company size across the trading companies in this cohort. 0.6% of the 19,753 companies with under 10 employees run Google Maps (127 detected). 7.9% of the 812 companies with 10–50 employees run Google Maps (64 detected). 16.7% of the 72 companies with over 50 employees run Google Maps (12 detected). That is a 16.1% gap between the over 50 employees and under 10 employees bands.
203
Active firms
2026
15
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
455
Verified directors
Across this cohort
Top companies using Google Maps in Reading
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides private hire taxi services including local and long‑distance journeys, airport transfers, station pickups, and taxi tours. Offers 24/7 booking with a fleet of vehicles and licensed drivers…
Serves consumers and business travellers in Reading and surrounding towns, including airport passengers, rail station users, university travellers, local residents and visitors needing local or…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides estate agency services including residential property sales, lettings, and property management. Markets homes for sale or rent, conducts property valuations, and manages tenancies for…
Serves residential property sellers, buyers, landlords, tenants and investors in the Reading/Berkshire market, with additional customers including commercial occupiers, businesses seeking premises,…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency services, marketing and selling houses, flats, bungalows and land. Lists properties for sale, arranges viewings, and offers property valuations and guidance to…
Serves residential property sellers and buyers in Caversham, Reading, Sonning Common and surrounding villages, including homeowners, movers and people seeking houses, flats, bungalows or land.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides dog day care and boarding services, including a dog hotel for overnight stays. Also offers dog grooming, puppy and dog training, group walks, puppy socialisation sessions, and pet sitting,…
Serves dog owners in Reading and Farnborough, particularly busy owners needing daytime care, boarding, grooming, training, puppy socialisation, group walks or pet sitting for their dogs.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 5y
Location
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Computed from 5 filingsProvides residential letting and estate agency services, including marketing rental properties, student accommodation, property sales, and property management for landlords. Handles tenant sourcing,…
Serves landlords and residential tenants in Reading, with a focus on students near the University of Reading and professional renters; also works with local property buyers and sellers.
Financial Health
HealthyHealthy · -14% CAGR over 4y
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Computed from 5 filingsProvides taxi and private hire transport services, including airport transfers, station pickups, local and long‑distance journeys, minibus hire, executive car hire, event transport, and corporate…
Serves private passengers, airport travellers, tourists, event attendees and business users in Reading, Wokingham and surrounding Berkshire areas, including corporate account customers.
Financial Health
WeakWeak
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Computed from 3 filingsProvides commercial real estate advisory and brokerage services, marketing office, industrial and trade counter properties for lease or sale. Publishes property listings and supports clients with the…
Serves regional, national and international businesses and property investors seeking office, industrial and trade counter premises in Reading, Bracknell, Maidenhead, Slough, Wokingham, Uxbridge and…
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 5 filingsProvides residential property sales, lettings and property management services. Markets houses and flats to buyers and tenants, supports landlords and vendors, and offers maintenance and handyman…
Serves property vendors, buyers, landlords and tenants in Reading and surrounding Berkshire, including students and professionals seeking houses, flats, HMOs, commercial property or rentals.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides plumbing, heating and gas services including boiler installation, servicing and repairs, central heating maintenance, shower installation and repair, and 24‑hour emergency plumbing. Also…
Serves homeowners, landlords and commercial customers in Reading, Berkshire and the Thames Valley seeking local plumbing, heating, boiler, gas and emergency call-out support.
Financial Health
StrongStrong
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Computed from 5 filingsProvides residential estate and letting agency services, including marketing properties for sale and rent, arranging viewings, conducting valuations, and supporting landlords, tenants, buyers, and…
Targets private residential property sellers, landlords, buyers and tenants, including families and property investors, in Earley, Woodley and Reading.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 5y
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Computed from 5 filingsProvides hair loss assessment and treatment services for men and women, including FUE hair transplant procedures, laser therapy, and non‑surgical home treatments, with consultations and treatment…
Serves individual consumers, both men and women, seeking help with pattern baldness, receding hairlines, thinning hair, patches of hair loss or advanced hair loss, via London and Reading clinics.
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HealthyHealthy · Hiring · 50% CAGR over 4y
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Computed from 3 filingsProvides residential estate agency and lettings services, including property sales, rentals, valuations and marketing. Supports buyers, sellers, landlords and tenants with tenant vetting, property…
Serves homeowners, buyers, tenants, private landlords, residential property investors and new-home developers across Berkshire, Surrey and Hampshire.
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HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsProvides self-drive vehicle rental including cars, vans, minibuses, MPVs and tipper trucks. Offers short‑term, weekend and long‑term hire with options such as Luton vans with tail lifts and various…
Serves individuals, families and local businesses in Reading, Caversham, Newbury and surrounding areas needing short- or long-term car, van, minibus, MPV, tipper and commercial vehicle hire.
Financial Health
StableStable · -3% CAGR over 4y
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Computed from 5 filingsProvides residential and commercial removal services, including home moves, office relocations and internal office moves. Also offers short- and long-term warehousing and storage, crate hire, packing…
Sells to businesses and households needing removals and storage, including office managers planning large or small office relocations, internal moves and out-of-hours moves, plus homeowners requiring…
Financial Health
WeakWeak · Hiring · 23% CAGR over 4y
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Computed from 4 filingsOperates residential care homes providing accommodation and support for adults aged 18–65 with complex needs, including learning disabilities, autism, epilepsy, dementia and mental health conditions,…
Serves adults aged 18–65 with complex needs, learning difficulties or mental health conditions, and their families or referrers, seeking residential care in Reading, Bristol, Swindon and Swansea.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 3y
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Computed from 5 filingsProvides day nursery childcare for children aged three months to five years, offering full‑time and part‑time places. Delivers early years care and learning activities, meals and supervised play…
Serves mainly working parents and families in Reading and surrounding areas seeking full-time or part-time nursery places for children aged 3 months to 5 years.
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StrongStrong · Growing, Hiring · 10% CAGR over 4y
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Computed from 3 filingsDevelops and manages commercial office properties, offering flexible office space, managed offices, and build‑to‑suit workspace. Provides leasing options and workspace design and build services for…
Serves B2B customers seeking flexible premises in the south of England, from start-ups and small enterprises to expanding, established and global companies.
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StrongStrong
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Computed from 5 filingsImports and sells Italian deli products including cured meats, cheeses, pasta, oils, wines, and pantry items through a retail and online shop. Also prepares sandwiches and ready meals, and provides…
Serves local consumers and households in Reading, as well as offices, party organisers and businesses needing catering, office lunches, take-away meals and corporate gift hampers.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
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Computed from 3 filingsProvides flexible office space and managed offices within commercial business parks. Offers workspace leasing and design-and-build services to customise office environments for start-ups, small…
Serves B2B customers from start-ups and small enterprises to expanding, established and global companies seeking flexible office or commercial premises in southern England.
Financial Health
StrongStrong
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Computed from 5 filingsProvides support services for people with learning disabilities and their families, including day activity groups, family and carer support, information and advocacy, benefits guidance, health…
Serves children and adults with learning disabilities, their families and unpaid carers in the Reading area, including adults seeking activity groups and carers needing support, advice and…
Financial Health
StableStable · -2% CAGR over 4y
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Computed from 3 filingsProvides serviced office space for businesses, including private offices for small teams, meeting room hire, co‑working space, and virtual office and mailing address services, with broadband,…
Serves freelancers, start-ups, SMEs and international corporates seeking flexible workspace across UK locations, typically for teams of 1–30 people.
Financial Health
HealthyHealthy · 2% CAGR over 2y
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Computed from 4 filingsProvides domestic and commercial removals services including local, national and international moves. Offers packing, secure storage, shipping and warehousing, with specialist handling for fine art…
Serves households, businesses and specialist clients needing local, national or international removals, storage, packing, shipping, fine art handling, car storage or warehousing services.
Financial Health
StableStable · -6% CAGR over 3y
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Computed from 5 filingsProvides support services for autistic children and adults and their families, including advice helplines, training courses, workshops and social activities. Also delivers training for professionals…
Serves autistic adults, autistic children and young people, their parents and carers, plus school staff, professionals and businesses seeking autism-related support and training in Berkshire and the…
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StableStable · Hiring · 6% CAGR over 4y
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Computed from 3 filingsInvests in and manages commercial real estate, including logistics, industrial and office properties. Provides asset management, leasing, refurbishment and property management for multi-let business…
Serves business occupiers and tenants across the UK, including logistics, industrial and commercial firms needing multi-let industrial units, business space or serviced offices.
Financial Health
StrongStrong · Hiring · 300% CAGR over 2y
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Computed from 2 filingsProvides management and letting services for lock‑up garage sites on behalf of private and social housing landlords. Handles tenant lettings, rent collection, maintenance and refurbishment works,…
Serves private property landlords and social housing landlords with lock-up garage portfolios, plus individual tenants seeking garages, primarily across the South of England.
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StrongStrong
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Computed from 5 filingsManages and lets residential properties, purchases and develops property for resale, and rents out freehold investment properties. Also markets properties and handles tenant applications through its…
Serves residential property customers, including landlords and property investors seeking lettings, sales or valuations, plus tenants searching for rental homes and applying for tenancies.
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HealthyHealthy · -8% CAGR over 4y
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Computed from 3 filingsDesigns and builds bespoke residential properties and property developments. Provides planning, design and construction services for custom homes, and develops houses for sale, including individually…
Serves affluent private homebuyers and self-build clients seeking luxury, individually designed homes in Berkshire, Oxfordshire and Hampshire, including buyers of completed properties and clients…
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HealthyHealthy · 0% CAGR over 2y
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Computed from 3 filingsDevelops residential property, including contemporary new‑build and converted apartments as well as high‑specification houses. Operates development brands delivering urban apartment schemes and…
Sells to private homebuyers seeking contemporary apartments in Thames Valley towns and cities, and buyers of high-specification houses in prime village locations.
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Computed from 3 filingsProvides legal services to individuals, businesses and charities, including conveyancing and property matters, family law, employment law, dispute resolution, landlord and tenant issues, business law…
Serves individuals, business enterprises, charities and voluntary organisations in the Thames Valley area, including clients with property, family, employment, dispute, landlord-tenant, wills and…
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HealthyHealthy · -10% CAGR over 2y
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Computed from 5 filingsProvides physiotherapy, rehabilitation and occupational therapy services for older adults, including home visits, outpatient and inpatient support. Offers stroke and neurological rehabilitation, fall…
Serves elderly people needing rehabilitation at home, in care homes, clinics or inpatient settings, and sells B2B to health and care organisations including NHS trusts, private hospitals, GPs, care…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 5 filingsOperates residential and dementia care homes providing accommodation, personal care and nursing support for older people. Services include assistance with daily living, wellbeing activities, and…
Serves older adults needing residential, nursing or dementia care, alongside families and referrers seeking care home placements for relatives or clients.
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StrongStrong · Hiring · 29% CAGR over 4y
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Computed from 5 filingsOperates a convenience retail store selling groceries, snacks, alcoholic and soft drinks, tobacco, and everyday household items, alongside promotional offers and ready‑to‑eat food‑to‑go prepared…
Serves local consumers and households shopping for everyday convenience retail, including grocery top-ups, snacks, drinks, alcohol and food-to-go, through neighbourhood stores across the UK.
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Computed from 5 filingsProvides supply of uPVC roofline and plastic building products including fascias, soffits, guttering, cladding, window boards, trims, cornices, and access panels. Serves builders, developers,…
Sells to UK building industry customers and the public, including developers of private and public housing projects, architects, specifiers, installers, trade buyers, homeowners and DIYers.
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Computed from 5 filingsProvides office and workplace relocation services, including transport of furniture, IT and AV equipment, storage and warehousing, furniture management, and technical distribution. Supports business…
Serves businesses and organisations planning office moves or workplace change, including corporate occupiers with IT, furniture, storage and AV requirements across the UK and international locations.
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StableStable · -68% CAGR over 4y
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Computed from 5 filingsProvides interior design, refurbishment and turnkey fit‑out services for commercial and industrial premises. Manages office relocations and installs partition wall systems, storage walls and office…
Serves B2B clients occupying commercial and industrial properties, especially office-based companies, facilities managers and corporate property teams planning workspace refurbishments, fit-outs,…
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StableStable · -41% CAGR over 4y
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Computed from 3 filingsOperates auction services selling plant and machinery, farm equipment, antiques and collectables, carriages, motor vehicles, hay and straw. Provides valuations for probate and insolvency and manages…
Serves businesses and private individuals buying or selling at auction, including farmers, plant and machinery traders, vehicle buyers, antiques collectors, carriage and harness enthusiasts, and…
Financial Health
HealthyHealthy · -5% CAGR over 2y
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Computed from 5 filingsManufactures and distributes load cells, industrial weighing systems and assemblies for tanks, vessels and process applications. Supplies indicators, controllers, platform scales and vehicle weighing…
Serves B2B industrial customers in food and drink, oil and gas, pharmaceutical, chemical, general manufacturing, concrete, aggregates and quarrying sectors, including process plants requiring…
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HealthyHealthy · 2% CAGR over 4y
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Computed from 5 filingsProvides skip hire services with containers from 4 to 12 cubic yards and roll-on/roll-off bins for larger projects. Collects and manages construction, demolition, wood, plasterboard and green waste,…
Serves homeowners, DIYers, tradespeople, construction and demolition contractors, and commercial operators across selected Reading, Newbury, Basingstoke and surrounding postcodes.
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StableStable · 1% CAGR over 4y
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Computed from 4 filingsOperates an independent vehicle repair garage providing MOT testing, servicing and diagnostics for cars, with specialisation in Volkswagen, Audi, Seat and Skoda. Services include brake, suspension,…
Serves private motorists and car owners in Reading and Berkshire, especially Volkswagen, Audi, Seat and Skoda drivers, plus owners of other makes needing a local garage.
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HealthyHealthy · Growing, Hiring · 14% CAGR over 3y
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Computed from 4 filingsOperates activity day camps and out-of-school childcare programmes for children, including holiday camps, breakfast clubs and after-school clubs. Provides supervised recreational activities and…
Serves parents and carers seeking holiday camps, breakfast clubs and after-school childcare for school-age children, with venues around Reading, Basingstoke, Marlow and Andover.
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HealthyHealthy · Hiring · 8% CAGR over 3y
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Computed from 4 filingsProvides residential estate agency services including marketing and sale of homes, property lettings and rental management. Lists properties for sale and rent and offers valuations and advice to…
Serves residential property buyers, sellers, landlords and tenants, primarily in the Wokingham, Crowthorne and Bracknell areas, across property sales and lettings.
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HealthyHealthy · Growing, Hiring · 10% CAGR over 3y
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Computed from 5 filingsProvides veterinary care for pets including consultations, diagnostics, surgery and dental treatment. Offers CT scanning, orthopaedic procedures, diagnostic imaging, endoscopy, physiotherapy,…
Serves local pet owners in Wokingham, Bracknell and surrounding areas, including households with dogs, cats, rabbits, puppies and kittens, plus clients referred for advanced diagnostics or surgery.
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StrongStrong · Growing, Hiring · 25% CAGR over 4y
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Computed from 5 filingsProvides chiropractic care and musculoskeletal treatment, including spinal adjustments, paediatric chiropractic, sports therapy and sports massage. Treats conditions such as back and neck pain,…
Serves consumers and families in the Wokingham area, including adults, children, sports participants, and patients seeking help with pain, injuries, mobility issues, posture concerns, or general…
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StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency services focused on property sales. Offers property valuations, marketing of homes, buyer enquiries, property searches, viewings, and support through the sales…
Serves residential property sellers, buyers, first-time buyers, movers, downsizers and property investors in Thatcham, Newbury and surrounding villages.
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StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 3 filingsOperates a children’s indoor and outdoor activity and play centre offering timed play sessions and facilities for kids’ parties and group visits, with age-based admission for toddlers and older…
Serves local parents, carers and families with babies and young children in the Wokingham area, including adults booking children’s parties and group visits.
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HealthyHealthy · Growing, Hiring · 5% CAGR over 2y
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Computed from 5 filingsProvides private dental and cosmetic treatments including dental implants, teeth whitening, hygienist services, orthodontic braces and clear aligners. Also offers preventive dental care, smile…
Serves private dental patients in Tilehurst and Reading seeking routine, urgent, cosmetic and implant care, as well as dentists making referrals and dental professionals looking for implant mentoring…
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StrongStrong · Hiring · 26% CAGR over 4y
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Computed from 3 filingsProvides vehicle accident repair, bodywork and maintenance services for cars and light commercial vehicles, including servicing, MOT testing, mechanical repairs, diagnostics, tyre replacement, air…
Sells to private vehicle owners, business fleet operators and insurers needing repair, servicing and MOT support for cars and light commercial vehicles, primarily in the Reading, Wokingham,…
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StableStable · 0% CAGR over 2y
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Computed from 3 filingsProvides residential estate agency and letting services, including property sales, lettings management, valuations, property search, and marketing of homes. Assists buyers, sellers, landlords, and…
Sells to home sellers, buyers, landlords and tenants, as well as developers and landowners, seeking property sales, lettings and related services in Ascot, Bracknell and surrounding South East areas.
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WeakWeak · Hiring · 6% CAGR over 2y
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Computed from 5 filingsProvides veterinary services for small animals and horses, including routine health checks, vaccinations, diagnostics, treatment and surgery. Operates pet clinics and offers mobile equine veterinary…
Serves consumers who own dogs, cats and horses, including family pet owners and equine owners across Berkshire, Hampshire, Oxfordshire and Wiltshire.
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HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsOperates an Indian and Balti restaurant offering cooked meals for dine‑in, takeaway and home delivery. Provides online ordering for curries, rice dishes, starters and other Indian cuisine through its…
Serves local consumers in Bracknell and nearby delivery postcodes, including diners ordering for home delivery, collection or dine-in.
Financial Health
StableStable · -12% CAGR over 4y
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Key facts
About 7% of the trading cohort reports turnover above £5M (15 of 203 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
69.5% (141) also run a content-management system, so embedded mapping in Reading tends to sit inside brochure, location and local-service pages rather than standalone software products.
47.3% (96) also run anti-bot checks, while 42.9% (87) carry analytics tags; form protection and visit measurement commonly sit alongside embedded mapping.
Real Estate & Property is the largest sector tag at 13.3% (27), followed by Field Services & Trades at 11.8% (24) and Construction at 10.3% (21).
Financial-health classifications include 25.1% (51) stable, 13.8% (28) weak and 8.4% (17) distressed firms.
What else do Google Maps users run?
Share of the 203 Google Maps-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Maps in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£671.3K
Median UK turnover
7.4%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 393 companies, alongside financials and websites, in one Excel + CSV file.
How Google Maps usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Maps is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Maps elsewhere
Frequently asked questions
How many companies in Reading use Google Maps?
How is Google Maps usage detected?
What kinds of companies use Google Maps in Reading?
What do Google Maps users in Reading also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 393 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.