Companies Using Google Tag Manager in Brighton: 574 Active Firms (2026)
Brighton companies using tag-management tools run website scripts, pixels and consent-dependent measurement across local digital operations.
Adoption tends to sit with marketing, ecommerce and web-operations teams rather than the IT function alone. For Brighton users, the main buying centres are paid-media attribution, search performance, form or booking conversion, and consent-aware script control. That points to companies with budget for agency support or in-house marketing ownership, not hobby sites: local trades, construction suppliers, distributors, property firms and manufacturing businesses that need to trace web enquiries back to campaigns. Engagements are usually operational rather than enterprise-scale, with tag governance handled alongside analytics, landing pages and cookie-consent workflows.
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Brighton has 574 active trading companies running tag-management software on public websites, making adoption visible well beyond digital-first businesses. Reported employment for this adoption cohort totals 3,068 people. The profile is weighted towards local operators with measurable customer acquisition needs: field services and trades, construction, wholesale and distribution, real estate and property, and advanced manufacturing all appear in the mix. That sector spread helps explain why tag management often sits close to enquiry capture, paid search, call-back forms and local-market attribution rather than brand-only measurement.
PECR and UK GDPR matter more here than any sector-specific licence. The ICO expects website operators to tell users what storage or access technologies are used, explain their purpose, and obtain prior consent to the UK GDPR standard unless an exemption applies. That scope covers cookies, tracking pixels, link decoration, device fingerprinting, web storage and scripts or tags. For companies running tag-management software, the practical issue is accountability: outsourced media tags and embedded vendor scripts remain part of the operator’s compliance perimeter, so procurement, consent records and change control need to line up.
Adoption appears to be moving from tactical marketing convenience towards governance around measurement, consent and website performance. Brighton users with lean teams tend to favour fewer moving parts, especially where analytics, forms and advertising tags are already bundled into wider web platforms. Pressure from browser privacy changes and regulator scrutiny may push more work into consent design, server-side measurement and clearer ownership between marketers, agencies and developers. The likely pattern is not blanket replacement, but tidying: fewer orphaned tags, more documented approvals, and closer alignment between campaign reporting and compliance.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading companies in this cohort. 1.6% of the 24,640 companies with under 10 employees run Google Tag Manager (382 detected). 17.6% of the 937 companies with 10–50 employees run Google Tag Manager (165 detected). 38.6% of the 88 companies with over 50 employees run Google Tag Manager (34 detected). That is a 37% gap between the over 50 employees and under 10 employees bands.
574
Active firms
2026
44
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
1,243
Verified directors
Across this cohort
Top companies using Google Tag Manager in Brighton
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
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Computed from 5 filingsDevelops and provides local SEO software and services for businesses and marketing agencies. Platform tracks local search rankings, audits SEO performance, manages business listings and citations,…
Serves marketing agencies and consultants, small businesses, and multi-location brands, with users including local marketers managing search presence for one or many business locations.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 4y
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Computed from 5 filingsOperates an online retail platform selling clothing, footwear, accessories, beauty products and lifestyle goods from multiple brands. Provides product listings, shopping features, and promotional…
Sells to consumers shopping online for fashion, beauty, accessories, home and lifestyle products, targeting women and men seeking international brands, seasonal offers and cross-border retail…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
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Computed from 3 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click advertising management (Google Ads and paid social), analytics and conversion tracking implementation, SEO…
Targets ambitious B2B brands and in-house marketing teams, including SaaS, IT, higher education, events, professional services, hotels and retail clients focused on digital acquisition.
Financial Health
StableStable · Hiring · 5% CAGR over 2y
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Computed from 3 filingsOperates an online platform selling holidays and tours worldwide, including small-group trips, safaris, cruises and activity holidays. Curates trips run by specialist tour operators that emphasise…
Serves consumers planning leisure travel, including families, solo travellers, couples and small groups seeking adventure, wildlife, cultural, cycling, walking, accessible, luxury and tailor-made…
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HealthyHealthy · Hiring · 10% CAGR over 2y
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Computed from 5 filingsProvides search marketing consultancy including search engine optimisation, paid media advertising, analytics and tracking implementation, and digital marketing training. Works with organisations to…
Serves brands and organisations, including businesses in travel, retail/ecommerce and charities, plus in-house teams seeking digital marketing training.
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HealthyHealthy · Hiring · 4% CAGR over 4y
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Computed from 4 filingsDevelops and operates software-as-a-service products for digital asset management. Its platforms, including Asset Bank and Dash, enable organisations and ecommerce brands to store, organise, manage…
Sells B2B to mid-sized businesses, global brands, ecommerce companies and growing businesses whose teams manage, share and deploy large volumes of visual and digital assets.
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StrongStrong · Growing, Hiring · 4% CAGR over 3y
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Computed from 5 filingsOperates an online vape shop selling electronic cigarette products including vape kits, pod systems, e‑liquids, nicotine salts, shortfills, coils, pods and related accessories, with multibuy offers…
Sells to adult consumers in the UK buying vape products online, including beginners and regular vapers seeking vape kits, e-liquids, pods, coils, nicotine salts, shortfills and accessories.
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StrongStrong · Growing, Hiring · 50% CAGR over 4y
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Computed from 4 filingsOperates pizzerias serving Neapolitan-style pizzas made from hand-prepared dough and Italian ingredients. Offers dine-in, takeaway and delivery, with menus including pizzas, sides and drinks across…
Sells directly to consumers dining in, ordering takeaway, click-and-collect or delivery from its pizzerias, targeting pizza customers in Brighton, Hove and London.
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StrongStrong · Growing, Hiring · 15% CAGR over 3y
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Computed from 3 filingsProvides search engine optimisation and generative AI optimisation services for businesses, including SEO strategy, technical SEO audits, digital PR, content optimisation, site migration support,…
Serves ambitious B2B and consumer-facing brands seeking growth through search visibility, including marketing teams managing websites, migrations, international markets, content performance, and AI…
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StrongStrong · Growing, Hiring · 7% CAGR over 2y
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Computed from 3 filingsManages the Brighton Marina estate, overseeing maintenance, security and visitor services for the waterfront development. Supports marina facilities including berthing areas, retail units,…
Serves a mixed B2C and B2B market: leisure visitors, tourists, local residents, families, shoppers, diners, hotel guests, yacht owners and berth holders, plus retailers and commercial partners at the…
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StrongStrong
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Computed from 5 filingsProvides legal services to individuals and businesses including family law, personal injury and medical negligence claims, residential conveyancing, wills and probate, dispute resolution, commercial…
Serves individuals and businesses in Brighton and Hove, including families, property owners, injury and medical negligence claimants, landlords, small family-run firms and major international…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
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Computed from 2 filingsDevelops and publishes video games for PC and console platforms. Creates original titles including the PowerWash Simulator and Velocity series, handling game design, programming, art production, and…
Serves consumer video game players seeking relaxing, low-intensity entertainment, including fans of PowerWash Simulator and other soothing games across the wider gaming market.
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StrongStrong · Growing, Hiring · 51% CAGR over 1y
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Computed from 5 filingsDevelops brand management software providing digital and print templates, digital asset management, brand guidelines, workflow approvals, order management, and reporting. Platform integrates with…
Serves businesses and organisations with brand and marketing teams managing branded content, digital assets, approvals, brand guidelines, rebrands and partner materials.
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StrongStrong · 10% CAGR over 3y
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Computed from 5 filingsProvides digital marketing and advertising services, including media planning and buying, strategy, creative development, data analysis, SEO/SEM, and influencer marketing. Uses a proprietary…
Serves enterprise and major consumer brand marketing teams seeking agency support, including retail, consumer goods, lifestyle and publishing brands with North American or global digital marketing…
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HealthyHealthy · -54% CAGR over 5y
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Computed from 5 filingsProvides digital performance marketing services, including search engine optimisation, paid search advertising, social media marketing, public relations, and design. Develops data‑driven campaigns to…
Serves growth-oriented B2B and B2C brands, particularly socially responsible or ethical businesses, across sectors including ecommerce, hospitality, energy, education and technology.
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StrongStrong · Growing, Hiring · 14% CAGR over 5y
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Computed from 2 filingsDevelops software for airlines, rail operators and travel companies that automates passenger communications. The platform integrates with reservation systems to send notifications such as booking…
Serves B2B travel organisations, including airlines, rail operators, travel agencies and travel management companies that need to communicate with passengers at scale.
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StrongStrong · Growing, Hiring · 15% CAGR over 1y
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, website design and support, accessibility compliance, paid advertising management, social media marketing, copywriting, and…
Serves businesses and charities across the UK and Europe, especially charities and community organisations, membership-based businesses, professional services firms, and travel and tourism companies.
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StrongStrong · Hiring · 26% CAGR over 4y
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Computed from 3 filingsProvides marketing and design services including website design and development, WordPress hosting and support, logo and branding design, brochures and advertising materials, and digital marketing…
Targets SMEs and organisations in Brighton and surrounding areas seeking outsourced marketing and design support, including firms needing websites, branding, SEO/PPC, ecommerce, brochures,…
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StrongStrong · Growing · 0% CAGR over 2y
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Computed from 5 filingsProvides outsourced online community and social media management for brands, including moderation and engagement on forums, Discord and Reddit. Also offers community strategy, launch planning,…
Serves B2B brands and in-house community, social media and customer engagement teams needing outsourced, multilingual support for online communities across forums, Discord, Reddit and social channels.
Financial Health
StrongStrong · Hiring · 21% CAGR over 4y
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Computed from 4 filingsOperates a group of restaurant venues including The Salt Room, The Coal Shed, Burnt Orange, Tutto and The Crazy Goose, serving seafood, steak and Italian dishes alongside drinks, bar service and…
Serves consumers and event organisers seeking restaurant dining, private dining, gifts and experiences in Brighton and London, across casual meals, celebrations and hospitality occasions.
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StrongStrong · Growing, Hiring · 32% CAGR over 3y
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Computed from 5 filingsOperates the commercial trading activities of an independent school, hiring out campus facilities for events, conferences, weddings, filming and residential courses, and providing access to sports,…
Serves event organisers, businesses, film and TV production teams, wedding clients, residential course providers and sports groups seeking school campus facilities near Brighton, Sussex and London.
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HealthyHealthy
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Computed from 5 filingsProvides employment screening and background check services for employers, including identity, education and employment verification, criminal record searches, credit and sanctions checks, and…
Serves businesses of all sizes, especially HR teams and regulated employers in legal, financial services, tech/fintech, retail and energy sectors, with UK and international hiring needs.
Financial Health
HealthyHealthy · -59% CAGR over 5y
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Computed from 5 filingsProvides private dental services including general dentistry, examinations, fillings, root canal treatment and hygiene care. Offers cosmetic dentistry such as teeth whitening, veneers and composite…
Serves private dental patients in Brighton & Hove, including adults and children seeking general dentistry, cosmetic treatments, teeth straightening, implants, hygiene appointments and emergency…
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StrongStrong · Hiring · 13% CAGR over 5y
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Computed from 4 filingsOperates restaurants serving steak and seafood cooked over open fire. Offers dine‑in menus including small plates, salads, beef cuts and fish dishes, along with drinks, and provides table…
Serves consumers and dining groups in Brighton and London, including locals and visitors seeking steak, seafood and fire-cooked restaurant menus.
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HealthyHealthy · Hiring · 32% CAGR over 3y
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Computed from 3 filingsOperates an online retail store selling aquariums and fishkeeping supplies, including tanks, filtration systems, lighting, pumps, heaters, fish food, water treatments, decorations, live plants, and…
Serves UK consumers and hobbyists who keep coldwater, tropical, marine and reef aquariums or garden ponds, including beginners buying starter tanks and experienced fishkeepers maintaining larger…
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Computed from 5 filingsProvides audiology services including hearing assessments, diagnostic hearing tests, hearing aid supply and fitting, ear wax removal, tinnitus therapy, balance and vestibular testing, and custom…
Serves individuals with hearing loss, tinnitus, balance issues or ear wax concerns, particularly adults and older people, across Sussex clinic locations and home visits.
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StrongStrong · Growing, Hiring · 53% CAGR over 4y
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Computed from 3 filingsSupplies automotive diagnostic scanners, code readers and garage equipment for vehicle servicing. Acts as a reseller of Launch diagnostic tools, also selling DPF cleaning chemicals, additives, TPMS…
Serves UK automotive workshops, garages and vehicle repair technicians, including professional aftermarket repair businesses buying diagnostic tools, garage equipment and DPF/technical fluids.
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HealthyHealthy · Hiring · 28% CAGR over 2y
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Computed from 5 filingsProvides self-drive vehicle rental, offering cars, vans, minibuses, motorhomes and flatbed trucks. Operates short-term hire services with daily, weekly and monthly options for private and commercial…
Serves consumers and businesses needing self-drive vehicle hire in Brighton and Horsham, including licensed drivers hiring cars, vans, minibuses, flatbeds or motorhomes for daily, weekly or monthly…
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HealthyHealthy · -4% CAGR over 4y
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Computed from 3 filingsDevelops housing repairs and property maintenance management software for local authorities, housing associations and contractors. Platform supports customer contact handling, job scheduling,…
Serves local authorities, housing associations and maintenance contractors, particularly teams responsible for housing repairs, property maintenance and asset management.
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StrongStrong · Growing · 2% CAGR over 2y
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Computed from 3 filingsProvides drainage services including drain unblocking, CCTV drain and sewer surveys, CIPP drain lining, pipe repair and replacement, high‑pressure water jetting, gully and interceptor cleaning,…
Serves commercial, industrial and infrastructure customers, including rail network operators, highways clients, property/facilities managers and septic tank owners across the UK, Greater London and…
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StrongStrong · Profitable, Growing, Hiring · 37% CAGR over 2y
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Computed from 4 filingsProvides residential letting and property management services for landlords and tenants. Manages rental properties, markets and lists homes to let, matches tenants to properties, handles maintenance…
Serves residential landlords and tenants, including landlords seeking property management support and tenants looking for rental homes in the Brighton and Hove area.
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HealthyHealthy · 0% CAGR over 3y
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Computed from 5 filingsPlans and delivers experiential marketing campaigns, PR stunts, brand activations and immersive events for brands and agencies. Services include concept development, event production, pop‑up…
Sells to brands and marketing agencies in the UK and internationally, targeting teams seeking experiential campaigns, PR stunts, pop-ups and immersive brand activations.
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HealthyHealthy · -64% CAGR over 4y
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Computed from 3 filingsProvides digital skills training and apprenticeship programmes for employers, including courses in AI digital marketing, content creation, video production, and digital skills. Also offers…
Serves employers that need digital and tech apprentices, including large levy-paying organisations, companies upskilling existing staff, and businesses recruiting entry-level talent for digital…
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StrongStrong · -6% CAGR over 2y
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Computed from 5 filingsProvides business consulting services focused on strategy development, organisational change and digital transformation. Offers strategy enablement, human‑centred design and delivery support, and…
Serves B2B organisations and leadership teams in energy, financial services, growth markets, and pharma/life sciences seeking support with strategic change, transformation, data, and digital…
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StrongStrong · Hiring · 73% CAGR over 4y
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Computed from 4 filingsOperates a fitness club offering gym facilities, group exercise classes, personal training and functional fitness training including HYROX. Provides wellness and Pilates sessions, cycling and dance…
Serves individual fitness consumers in Hove and nearby areas, from beginners to experienced gym users, including members and pay-as-you-go non-members seeking classes and wellness facilities.
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StrongStrong · Growing, Hiring · 34% CAGR over 3y
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Computed from 3 filingsProvides residential property and block management services for leasehold buildings, including service charge administration, planned maintenance coordination, Section 20 consultations, insurance…
Serves residential property owners, leaseholders, residents’ management companies and Right to Manage groups needing block management and related services for apartment buildings across Brighton &…
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HealthyHealthy · 1% CAGR over 2y
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Computed from 5 filingsProvides market research fieldwork and participant recruitment for qualitative and quantitative studies. Manages research panels, recruits respondents for consumer, healthcare and public sector…
Serves market research agencies, insight teams, public sector bodies and healthcare organisations running UK or US qualitative and quantitative research with consumer, B2B or healthcare audiences.
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StableStable · Hiring · 12% CAGR over 4y
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Computed from 3 filingsProvides insurance brokerage services focused on the care sector, including cover for care homes and domiciliary care providers. Also offers related business services such as recruitment, HR and…
Sells primarily to UK care-sector businesses, especially care home owners and domiciliary care providers. Also serves other commercial organisations through general insurance, including charities,…
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StrongStrong · Growing, Hiring · 14% CAGR over 2y
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Computed from 5 filingsProvides legal services to individuals and businesses, including conveyancing, criminal defence, family and immigration law, employment advice, dispute resolution and litigation, wills and probate,…
Serves private individuals, landlords, tenants, employees, families and migrants, alongside startups and established businesses across London and Brighton with personal and commercial legal needs.
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StrongStrong · Growing, Hiring · 38% CAGR over 4y
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Computed from 3 filingsManufactures, supplies and installs made-to-measure window coverings and shading systems, including blinds, shutters, curtains and awnings. Provides measuring, consultation and fitting services, with…
Serves homeowners and commercial clients in Brighton and Sussex seeking made-to-measure blinds, shutters, curtains, awnings and shading solutions.
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HealthyHealthy · Growing · 4% CAGR over 2y
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Computed from 5 filingsProvides Adobe Commerce (Magento) development services, including e‑commerce website builds, custom module and theme development, platform upgrades, third‑party integrations, and ongoing support and…
Serves B2B ecommerce companies, retailers and consumer brands using Magento/Adobe Commerce, from small firms to larger groups needing development, support, upgrades or agency rescue.
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HealthyHealthy · -4% CAGR over 4y
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Computed from 5 filingsDevelops residential and commercial property projects including apartment, housing and mixed‑use schemes. Focuses on redevelopment of brownfield sites and regeneration of underused buildings and…
Serves residential homebuyers, property investors and commercial occupiers interested in developments across Sussex and the South Coast.
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Computed from 4 filingsOperates a restaurant serving seafood and grilled meat dishes cooked over charcoal. Offers lunch and à la carte dining, cocktails and wine, and facilities for private dining, group bookings, weddings…
Serves consumers and groups in Brighton, including local diners, visitors, couples planning weddings, and organisers of private dining, group bookings and exclusive-hire celebrations.
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StrongStrong · Growing, Hiring · 4% CAGR over 3y
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Computed from 5 filingsProvides professional communication skills training focused on business writing, critical thinking and presentations. Delivers trainer-led courses, self-paced online learning and in-house workshops,…
Serves businesses and individual professionals who need workplace communication training, including teams handling reports, press releases, presentations and other business writing tasks.
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StrongStrong · Growing, Hiring · 12% CAGR over 4y
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Computed from 5 filingsProvides software consultancy and development of bespoke CRM, case management and business applications. Implements Microsoft Dynamics 365 and Power Platform solutions, low‑code apps, data analytics…
Sells to businesses and organisations seeking Microsoft-based digital transformation, including teams in sales, marketing and customer service. Targets buyers needing CRM, case management, low-code…
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HealthyHealthy · -66% CAGR over 4y
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Computed from 3 filingsProvides property management for residential blocks, estates and mixed-use buildings. Offers commercial property agency services including lettings, sales and acquisitions, alongside RICS valuations,…
Serves property owners, landlords, leaseholders, residential management companies, commercial occupiers and investors, mainly around Brighton and Hove, across residential blocks, mixed-use buildings,…
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StrongStrong · Hiring · 8% CAGR over 2y
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Computed from 4 filingsProvides design, fabrication, supply and installation of aluminium, timber and uPVC glazing products including windows, doors, bi‑fold and sliding doors, sash and casement windows, glass roofs,…
Serves homeowners and residential property owners undertaking home improvement, renovation or new-build projects, including modern and period properties with gardens, patios or outdoor living spaces.
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Computed from 5 filingsProvides executive search and recruitment services for technology companies, specialising in API‑first, SaaS and PaaS businesses. Sources and places senior hires, including director, VP and C‑level…
Serves VC-backed API, AI, SaaS and PaaS technology companies worldwide, from Seed/Series A startups to pre-IPO firms, targeting founders and executive hiring teams making senior GTM, Director, VP, GM…
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StrongStrong · Hiring · 28% CAGR over 4y
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Computed from 5 filingsProvides web design and digital agency services, including brand strategy and identity, digital design, complex website development, and ongoing website support and optimisation, helping…
Serves NGOs, nonprofits, membership organisations, public-sector bodies, international institutions and mission-led businesses tackling complex social, health, environmental and research challenges.
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HealthyHealthy · Hiring · 19% CAGR over 4y
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Computed from 5 filingsProvides rubbish and waste clearance services for households and businesses, including house, garden, office and building clearances. Collects and removes general, bulky and construction waste, with…
Serves homeowners, tenants, landlords, offices, businesses and construction-related customers needing waste clearance across Brighton, Sussex, Surrey and the South Coast.
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StrongStrong · Hiring · 5% CAGR over 5y
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Key facts
About 7% of the trading cohort reports turnover above £5M (44 of 574 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (27 firms), so a sizeable share is in its first few filing cycles.
PECR and UK GDPR are the main compliance frame for Brighton companies running tag-management scripts; the ICO says operators must explain storage and access technologies and obtain prior consent unless an exception applies.
ICO guidance treats third-party technologies incorporated into an online service as part of the operator’s compliance responsibilities, including cookies, tracking pixels, link decoration, device fingerprinting, web storage and scripts or tags.
A content-management platform appears alongside tag management at 59.4% of the Brighton cohort, while a web security and delivery layer appears at 45.6%.
Web analytics is detected in 45.1% of the cohort and one detected form tool appears at 16.6%, suggesting many sites connect attribution with lead-capture journeys.
UK digital ad spend reached £35.5 billion in 2024, with search at £16.6 billion and video display at £8.3 billion.
What else do Google Tag Manager users run?
Share of the 574 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Tag Manager in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£548.2K
Median UK turnover
7.7%
Above £5M turnover
27
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 1,071 companies, alongside financials and websites, in one Excel + CSV file.
How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Tag Manager elsewhere
Frequently asked questions
How many companies in Brighton use Google Tag Manager?
How is Google Tag Manager usage detected?
What kinds of companies use Google Tag Manager in Brighton?
What do Google Tag Manager users in Brighton also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 1,071 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.