Companies Using Google Tag Manager in Newcastle upon Tyne: 585 Active Firms (2026)
Companies using tag-management tools run website scripts, consent-dependent pixels and analytics tags across Newcastle upon Tyne.
Buying centres usually sit in marketing, ecommerce, sales operations and web teams, with finance or legal involved when consent logs and ad-spend attribution matter. Companies running this tag-management stack tend to use a public site as a commercial surface: lead capture, booking, account support, campaign measurement or content testing, rather than a static brochure. Adoption usually signals some internal ownership of website performance, even where day-to-day implementation sits with an external agency. The commercial range runs from owner-managed local services businesses to mid-market organisations with repeat digital campaigns and multiple customer journeys to instrument.
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Newcastle upon Tyne has 585 actively trading companies running this tag-management stack. Reported employment across this adoption cohort totals 2,727 people, so the footprint looks more like a cross-sector operating base than a specialist software cluster. The mix tends to include local services, property, construction, education and manufacturing organisations using their websites for enquiries, bookings, customer support or campaign measurement. That matters for interpretation: adoption is less a marker of selling marketing technology and more a signal that website performance, consent handling and attribution have become routine operating tasks.
Consent, disclosure and allocation of responsibility matter more than any sector-specific licence for this cohort. PECR and UK GDPR set the main operating frame, with the ICO expecting website operators to explain what storage or access technologies they use, what those tools do, and when prior consent is required. The guidance covers cookies, tracking pixels, link decoration, device fingerprinting, web storage and scripts or tags. External marketing or analytics code does not remove responsibility from the site operator, so procurement tends to involve privacy notices, consent wording, tag audits and agency access controls as much as implementation.
Adoption appears likely to become more disciplined rather than more visible. Browser restrictions, consent fatigue and scrutiny of online tracking tend to favour smaller tag estates, clearer ownership and more server-side or privacy-preserving measurement where budgets allow. Smaller firms may keep relying on agencies and prebuilt website plug-ins, while larger local operators are more likely to formalise approval workflows between marketing, web, legal and analytics teams. Consolidation in the marketing stack could reduce standalone tagging work, but it is unlikely to remove the need for local governance over what runs on a public website.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading companies in this cohort. 1.7% of the 21,337 companies with under 10 employees run Google Tag Manager (368 detected). 14.9% of the 1,292 companies with 10–50 employees run Google Tag Manager (193 detected). 23.4% of the 154 companies with over 50 employees run Google Tag Manager (36 detected). That is a 21.7% gap between the over 50 employees and under 10 employees bands.
585
Active firms
2026
47
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
1,402
Verified directors
Across this cohort
Top companies using Google Tag Manager in Newcastle upon Tyne
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates Indian restaurants serving dishes inspired by Delhi street food. Offers dine‑in meals, takeaway and delivery, with menus including curries, chaat, kebabs and cocktails, and provides online…
Serves consumers seeking Indian street-food dining, drinks, takeaway and delivery in Newcastle upon Tyne, Sunderland and Leicester, including restaurant guests, online order customers and gift/shop…
Financial Health
StrongStrong · Growing, Hiring · 39% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and advertising services including website design and development, ecommerce sites, SEO, PPC and social media marketing, branding and graphic design, photography and video…
Serves businesses in Newcastle and the North East, including SMEs, retail/leisure brands, insurance groups and listed companies seeking agency support for online strategy and marketing campaigns.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides digital marketing and technology services including website and mobile app development, e‑commerce development, technical SEO, paid advertising, data analytics, user experience design, and…
Serves brands and businesses of all sizes, from startups to established organisations, including e-commerce, education, retail, consumer goods and automotive clients seeking digital growth across…
Financial Health
HealthyHealthy · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services including search engine optimisation (SEO), pay‑per‑click advertising management and audits for Google Ads, social media advertising on platforms such as LinkedIn,…
Serves UK businesses, including Newcastle-based firms and professional services such as law firms, seeking outsourced digital marketing support.
Financial Health
WeakWeak · -11% CAGR over 5y
Location
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Computed from 5 filingsOnline retailer of garden, forestry and outdoor equipment including log splitters, wood chippers, lawn mowers and workshop tools. Also sells pet travel cages, stove fans, outdoor covers, portable…
Serves mainly B2C homeowners, gardeners and pet owners, with some small trade buyers such as landscapers, forestry workers and workshop users.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsDevelops software for environmental, health and safety (EHS) and product stewardship compliance. Provides tools for safety data sheet authoring and distribution, chemical inventory management,…
Serves global enterprises and compliance teams in chemicals, specialty gases, cosmetics, detergents, flavours and fragrances, healthcare, higher education, energy, utilities, construction, and oil…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsDevelops cloud-based health and safety management software for workplaces. Provides tools and mobile apps for incident reporting, risk assessments, audits, inspections, action tracking, document…
Sells to B2B organisations managing workplace health and safety, especially safety, compliance and operations teams in construction, manufacturing, transport and logistics, entertainment and leisure,…
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 5y
Location
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Computed from 5 filingsOperates a group of restaurants and hospitality venues providing dine‑in food and drink services. Offers table reservations, dining vouchers, and “at home” meal options through its hospitality brands…
Serves consumers dining out, including restaurant guests and gift voucher buyers, with emphasis on people booking tables and purchasing at-home offerings.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides digital agency services, including design and development of websites and digital platforms, and delivery of online marketing and interactive projects for clients. Showcases client work,…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency and lettings services, including property sales, rental listings, tenant sourcing, and property management. Markets houses, flats, and student accommodation, and…
Serves home buyers, renters, sellers and landlords in Newcastle and the North East, including students, graduates, families, professional tenants and companies seeking corporate lets.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 5y
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Computed from 5 filingsProvides residential estate agency and lettings services, including marketing properties for sale, tenant sourcing, rental property management, and property valuations. Offers a guaranteed rent…
Serves UK property owners, landlords and investors seeking sales or lettings support, alongside tenants and home buyers searching for residential properties.
Financial Health
HealthyHealthy · -60% CAGR over 4y
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Computed from 5 filingsProvides residential property estate agency services including property sales, lettings, landlord management, valuations and investment support, listing and marketing homes and rental properties and…
Serves home buyers, tenants, property sellers, landlords and investors in Newcastle and the North East, covering residential and some commercial property clients.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates an auction house selling antiques, jewellery, watches, art, books, comics, silver and household items through live and online auctions. Provides valuation services, estate and probate sales,…
Serves a mix of private buyers and sellers, collectors, homeowners, executors, probate solicitors and insurance firms across the North of England, Yorkshire and the Scottish Borders.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 5 filingsOperates a dealership selling used cars and vans from multiple manufacturers. Provides vehicle sourcing, part‑exchange purchasing, and sales listings with finance and search tools for customers…
Serves private motorists and local buyers in Newcastle upon Tyne and Northumberland, with stock also relevant to sole traders or small businesses needing used vans.
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 5 filingsProvides design, branding and digital services, including website and e‑commerce development, app development, animation and graphic design. Also delivers marketing services such as social media…
Serves ambitious brands and organisations, including charities, public sector bodies, cultural venues, retailers, technology firms and service businesses.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides branding, creative design and campaign development services for businesses. Works on brand strategy, visual identity, digital and experiential marketing projects, producing creative assets…
Serves businesses, consumer brands and large organisations seeking agency support, including technology, travel, food, education and software clients, with examples spanning Samsung, Amazon, Sage,…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 5y
Location
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Computed from 3 filingsProvides digital marketing and product development services for sports brands and personalities, including social media content creation and community management, campaign production, website and app…
Serves sports brands, athletes, sports personalities and fan-focused organisations, with case studies spanning betting content, fundraising platforms, charities and football-related campaigns.
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
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Computed from 2 filingsProvides residential estate agency services including property sales, lettings, and valuations. Offers property marketing, tenant and landlord services, property management, and guidance for buyers…
Serves residential property buyers, home sellers, tenants, private landlords and new-build developers, primarily in the branch areas listed on its site.
Financial Health
StrongStrong · Hiring · 11% CAGR over 1y
Location
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Computed from 5 filingsProvides business telecommunications and IT services including telephone systems, hosted VoIP and SIP, business mobile plans, broadband connectivity, managed IT support, cybersecurity monitoring, and…
Serves B2B customers in Newcastle and across the North East, targeting businesses that need a single supplier for telecoms, connectivity, mobiles and IT support.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 5 filingsDesigns and implements on-site renewable energy systems for commercial and industrial clients, including solar PV roof, ground and parking canopy installations, microgrids and energy storage.…
Serves public and private sector organisations, developers, main contractors and consultants across the UK seeking large-scale onsite renewable energy projects, especially businesses with suitable…
Financial Health
StrongStrong
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Computed from 5 filingsProvides technology consultancy focused on Microsoft Power Platform. Designs and delivers low‑code business applications, automation workflows and data analytics solutions, and offers managed…
Serves businesses and organisations using or adopting Microsoft Power Platform, Copilot Agents and AI, including Microsoft customers needing support for internal teams and digital transformation…
Financial Health
StrongStrong
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Computed from 5 filingsBrews and sells craft beers, offering a core range available through an onsite taproom, beer garden and bottle shop. Also hosts events and provides food and snacks for visitors drinking on site.
Serves adult consumers and visitors in Northumberland, including taproom and beer garden customers, onsite bottle shop buyers, event attendees and online shoppers.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides vehicle wrapping, graphics and livery, fleet branding, and large‑format printing. Installs signage, wall murals, window manifestations, and vehicle chevrons. Also offers vehicle detailing,…
Serves B2B customers with vehicle fleets, retail premises and branded environments, as well as private vehicle owners seeking cosmetic or protective upgrades, primarily in the North East.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 5 filingsDevelops software and creative technology for branded digital and physical experiences, including web-based augmented reality, virtual reality simulations, interactive 3D content, and event…
Serves enterprise brands, marketing teams, agencies and event organisers across sectors including retail, sports, entertainment, finance, beauty, FMCG and technology.
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsProvides brand strategy, brand identity design, and creative campaign development. Offers digital experiences, event branding, and film and animation production to support brand communications and…
Serves B2B and public-sector clients needing brand and communications support, including transport bodies, biotech firms, airports/energy organisations, community sport initiatives and global…
Financial Health
StrongStrong
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Computed from 5 filingsProvides enterprise data consulting and engineering services, including data architecture, data strategy, data integration and testing. Develops bespoke and platform-based data solutions and…
Serves enterprise and mid-market organisations, especially in financial services, gaming, technology, built environment, retail and hospitality, including data, BI and digital transformation leaders.
Financial Health
HealthyHealthy · -40% CAGR over 4y
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Computed from 5 filingsProvides financial advice and wealth management services to individuals and businesses. Offers investment planning, retirement and pension advice, protection and insurance planning, mortgages and…
Serves individual private clients and families seeking wealth management, investment, retirement, protection and mortgage advice, as well as some business clients needing corporate services,…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides legal advice and representation in family law matters including divorce, separation, child arrangements, financial settlements, domestic abuse cases and social services involvement. Offers…
Serves private individuals and families in Newcastle seeking legal support for divorce, separation, child arrangements, financial disputes, domestic violence, social services involvement, and other…
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
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Computed from 5 filingsDesigns and installs residential glazing products including replacement windows, entrance doors, bi‑fold and patio doors, conservatories, orangeries, warm roofs and sunrooms. Provides bespoke design,…
Serves homeowners across Newcastle, Northumberland and the North East seeking domestic windows, doors, conservatories, orangeries, roofline upgrades and sunroom extensions.
Financial Health
HealthyHealthy · -6% CAGR over 4y
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Computed from 5 filingsProvides serviced office space and industrial units for rent, ranging from small work pods to large headquarters. Offers flexible workspace, meeting rooms, office fit‑outs, and related business…
Serves businesses needing office or industrial premises across the North East of England and Central Scotland, from sole traders and small firms to multinational companies.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 4 filingsProvides managed cybersecurity services including security monitoring, threat detection and response, incident response, risk assessment, and security awareness training. Operates a security…
Serves businesses and organisations with internal IT/security teams, including financial services, healthcare, legal, manufacturing, and sports and entertainment sectors, plus firms needing breach…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 63% CAGR over 3y
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Computed from 5 filingsProvides building maintenance and property repair services for commercial and residential clients, including electrical, gas and plumbing work, internal repairs, refurbishments, landscaping, and…
Serves landlords, property developers and businesses across the North East and beyond, including healthcare, hospitality, industrial, office, leisure and veterinary sites, plus some residential…
Financial Health
StrongStrong · Growing, Hiring · 97% CAGR over 4y
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Computed from 4 filingsRetailer of bathroom fixtures, furniture and accessories, operating a showroom with display room sets. Provides consultation, bathroom design, product specification and installation services for…
Serves homeowners and residential renovators in and around Newcastle and the North East seeking showroom-led bathroom purchases, design guidance and installation support.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 5y
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Computed from 3 filingsProvides managed IT services including cloud and on‑premise infrastructure support, cyber security, connectivity and telecommunications solutions. Implements and supports platforms such as Microsoft…
Serves UK businesses seeking outsourced technology support, including engineering, construction, gaming and information management firms, typically management teams responsible for IT, security and…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 2y
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Computed from 2 filingsDesigns and installs fitted kitchens and kitchen refurbishments, including replacement cabinet doors, worktops, appliances, sinks and taps. Also supplies and fits fitted bedroom furniture and…
Serves homeowners in the North East, including Durham, Newcastle, Gateshead, Sunderland, North Tyneside, South Tyneside and Northumberland, who are planning kitchen or fitted bedroom projects.
Financial Health
StrongStrong · Hiring · 60% CAGR over 1y
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Computed from 5 filingsProvides legal services for businesses and individuals including commercial property transactions, corporate and company matters, dispute resolution, employment law, residential conveyancing, and…
Serves a mix of business and private clients, including companies, early-stage entrepreneurs, established businesses, high-net-worth individuals, families, homeowners, landlords, tenants, and…
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 4y
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Computed from 5 filingsProvides podiatry and chiropody services including foot assessments, nail care, treatment of corns, calluses and ingrown or fungal nails, biomechanical assessments and gait analysis, orthotic…
Serves private patients in Gosforth and Newcastle upon Tyne seeking foot and lower-limb care, including people with nail, skin, gait, mobility or sports-related issues, and clients needing home…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsConducts social and market research focused on understanding people and behaviour. Engages target audiences to generate insights, evaluate campaigns and programmes, assess economic and social…
Serves public-sector bodies, cultural institutions, transport operators, tourism and events organisations, health partnerships, charities and selected commercial brands needing audience, behaviour…
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StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides community-based healthcare services on behalf of the NHS, specialising in minor eyelid procedures and adult hearing care, including assessment of hearing loss, fitting of digital hearing…
Serves NHS patients in North East England needing minor eyelid treatment or adult hearing care, particularly people aged 50+ with hearing loss, and also targets GPs referring patients into its…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides software technology consultancy and contract staffing, supplying developers, testers and agile delivery teams to support software development and IT projects. Offers on-site or remote…
Serves public and private sector organisations needing software technology consultants, including businesses in banking, healthcare and utilities with project delivery or skills-gap needs.
Financial Health
StrongStrong · Growing, Hiring · 111% CAGR over 4y
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Computed from 5 filingsDevelops industrial digital twin and reality capture platforms. Uses 3D laser scanning and spatial data to create interactive environments for asset visualisation, operational simulation, and…
Serves B2B industrial and defence organisations, including oil and gas, energy, food and beverage, manufacturing, automotive, construction and engineering, targeting engineering, maintenance,…
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StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 2 filingsDevelops and invests in residential and commercial property projects. Undertakes regeneration, restoration and brownfield developments, delivering housing and commercial floorspace and managing…
Serves business tenants, development partners and residential buyers or renters across UK commercial, residential and mixed-use regeneration projects, including brownfield and restoration schemes.
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StrongStrong
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Computed from 3 filingsOperates a travel agency selling package holidays, flights, and accommodation through major tour operators. Provides holiday search and booking via website, mobile app, call centre, and retail…
Sells to UK consumers and families booking leisure holidays, including package trips and flights from UK departure airports to European and worldwide destinations.
Financial Health
StrongStrong · Hiring · 17% CAGR over 2y
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Computed from 3 filingsProvides web design and development, branding, print design, SEO, and digital marketing services, including e‑commerce websites, marketing campaigns, and integrated branding and design for…
Serves businesses, public sector bodies and charities in Newcastle, the North East and across the UK, particularly organisations seeking agency support for branding, websites and integrated marketing.
Financial Health
HealthyHealthy · -9% CAGR over 2y
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Computed from 3 filingsOperates a used car dealership offering pre-owned vehicles from multiple manufacturers including Audi, Ford, Nissan and Volkswagen. Provides online vehicle listings, retail sales of used cars, and a…
Serves private motorists and used-car buyers in Newcastle upon Tyne and Tyne and Wear, including people seeking hatchbacks, SUVs, saloons and vans from mainstream and premium brands.
Financial Health
StrongStrong · Hiring · 10% CAGR over 2y
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Computed from 5 filingsRetailer of bathroom wall cladding products including PVC panels, tiles, trims and ceiling boards through an online shop. Also provides bathroom design, supply and installation services for…
Sells primarily to homeowners and DIY consumers across the UK, with bathroom design and installation aimed at households in North East England.
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
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Computed from 5 filingsBuys and sells used cars and vans through an online dealership. Provides vehicle valuation and purchasing services for private sellers, offers part‑exchange options, and arranges vehicle finance for…
Serves private motorists and light commercial vehicle buyers/sellers in Newcastle upon Tyne and Tyne and Wear, including people seeking used cars or vans, finance, part exchange, or a buyer for their…
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
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Computed from 5 filingsOperates a taxi and private hire service offering local transport, airport transfers, and pre‑booked journeys. Provides booking by phone, website, and mobile app, with corporate accounts and…
Serves consumers and businesses in Newcastle, Gateshead and surrounding areas, including local residents, visitors, airport passengers, wedding parties, business travellers and organisations needing…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 5 filingsSells used cars and vans through a dealership, offering vehicle sourcing and online listings. Provides finance arrangements, part‑exchange options, warranties, and aftersales services including…
Serves private motorists and light commercial vehicle buyers in Newcastle-upon-Tyne and Tyne and Wear, including customers seeking used vehicles, finance, part exchange, warranties, servicing and…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Key facts
About 8% of the trading cohort reports turnover above £5M (47 of 585 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (42 firms), so a sizeable share is in its first few filing cycles.
PECR and UK GDPR govern UK websites using scripts, pixels, tags or similar storage and access technologies, with ICO guidance requiring prior consent unless an exception applies.
The Newcastle upon Tyne cohort skews towards service and built-environment buyers: Field Services & Trades accounts for 15.4%, Construction for 12.1%, and Real Estate & Property for 8.0%.
59.0% of the cohort also runs a content-management technology, while 43.9% also runs a web-analytics technology, pointing to tag management as part of a broader measurement stack.
UK digital ad spend reached £35.5 billion in 2024, with search at £16.6 billion and video display at £8.3 billion.
European digital advertising reached €118.9 billion in 2024 across 30 national markets, with the UK reaching almost €42 billion.
What else do Google Tag Manager users run?
Share of the 585 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Tag Manager in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£619.8K
Median UK turnover
8%
Above £5M turnover
42
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 944 companies, alongside financials and websites, in one Excel + CSV file.
How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Tag Manager elsewhere
Frequently asked questions
How many companies in Newcastle upon Tyne use Google Tag Manager?
How is Google Tag Manager usage detected?
What kinds of companies use Google Tag Manager in Newcastle upon Tyne?
What do Google Tag Manager users in Newcastle upon Tyne also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 944 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.