Companies Using Site Kit in Reading: 96 Active Firms (2026)
Reading companies running website measurement tooling use public-site integrations to manage search visibility and performance data across the Thames Valley.
Site Kit users tend to be organisations where the website is run by a small marketing, operations or agency-supported team rather than a dedicated analytics department. The tool’s job is to connect search, traffic and site-performance reporting into the content workflow, so adoption usually signals a public site that matters for inbound demand, local visibility, recruitment or stakeholder communications. The median detected user has 7 employees and roughly £597,000 in turnover, pointing to budget-conscious adoption: enough digital maturity to monitor search and conversion signals, but not necessarily enterprise-grade measurement governance.
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Reading’s adoption picture is small but researchable: 96 actively trading companies in the town and surrounding Thames Valley area are running Site Kit on public websites. Reported employment totals 1,908 people, giving the cohort a visible local footprint without implying a concentration of large employers. The sector mix is practical rather than purely digital, with field services and trades, healthcare providers, managed-services firms, software vendors and advanced manufacturers all present. That spread fits the buyer profile: organisations using the public web for enquiries, bookings, recruitment or credibility, rather than firms built around web publishing alone.
Public-site measurement brings familiar procurement and compliance checks, even when the implementation is modest. Companies running Site Kit still need a defensible position on consent, cookie notices, data retention and access rights, especially where the website handles patient enquiries, trade bookings, recruitment applications or business-contact forms. The vendor environment is also bundled: measurement, search diagnostics, content management, form protection and hosting security often sit in the same web-maintenance relationship. For researchers, that makes adoption a marker of operational web hygiene as much as a discrete software-buying decision.
Adoption appears likely to remain tied to content-management refresh cycles and agency maintenance contracts rather than standalone analytics procurement. Smaller Reading users tend to want fewer dashboards, not more, so bundled reporting and consent-aware tagging are likely to carry weight. At the same time, privacy pressure and browser changes make casual measurement harder to defend. The cohort therefore looks more likely to consolidate around managed website stacks than to build in-house analytics teams, with exceptions among software and managed-services firms that already treat the website as part of the sales pipeline.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Site Kit rises with company size across the trading companies in this cohort. 0.3% of the 19,753 companies with under 10 employees run Site Kit (59 detected). 3.8% of the 812 companies with 10–50 employees run Site Kit (31 detected). 9.7% of the 72 companies with over 50 employees run Site Kit (7 detected). That is a 9.4% gap between the over 50 employees and under 10 employees bands.
96
Active firms
2026
5
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
211
Verified directors
Across this cohort
Top companies using Site Kit in Reading
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsProvides a retail analytics platform that tracks online pricing, promotions, search visibility, product content, and retail media across retailers. Supplies daily data and insights to support pricing…
Serves consumer goods brands, suppliers and retailers worldwide, targeting commercial, sales, revenue, category insight, eCommerce, marketing and quality teams involved in retail performance.
Financial Health
StrongStrong · Growing, Hiring · 98% CAGR over 3y
Location
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Computed from 3 filingsDevelops residential housing schemes and mixed-use property projects, including new-build homes and apartment developments. Acquires and promotes strategic and brownfield land, undertakes land…
Serves homebuyers seeking new-build homes in the Thames Valley and surrounding areas, alongside landowners, investors, commercial tenants and corporate accommodation buyers linked to property…
Financial Health
WeakWeak
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Computed from 5 filingsDevelops digital forensic software and platforms for extracting, analysing and managing data from mobile devices and cloud sources. Provides tools such as XRY and XAMN, along with training,…
Serves law enforcement, military, border control and corrections agencies, plus eDiscovery organisations, targeting forensic specialists, digital investigators, frontline personnel and programme or…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 5 filingsDevelops applications for the Salesforce platform that support data management, including spreadsheet data import tools, address verification and standardisation, phone screening against TPS/CTPS…
Sells to businesses and organisations using Salesforce, from small teams to large enterprises, across sectors including higher education, financial services and nonprofits, particularly teams…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 3 filingsProvides temporary and fixed power solutions for events and industrial sites, including generator hire, battery storage systems, cable and power distribution equipment, and temporary lighting. Also…
Serves B2B event organisers, festival producers, touring event operators, and industrial clients such as manufacturers, factories, data centres and construction sites needing temporary or fixed power…
Financial Health
StableStable · Hiring · 73% CAGR over 2y
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Develops and supplies prebiotic ingredients for use in dietary supplements, functional foods, beverages and pet nutrition products. Conducts microbiome research and supports partners with formulation…
Serves B2B health, nutrition and food brands developing gut-health products, including supplement, synbiotic, ready-to-drink beverage, functional food, FSMP, sports nutrition and pet nutrition…
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Computed from 5 filingsSupplies and installs uPVC and aluminium double‑ and triple‑glazed windows, composite and PVCu doors, conservatories, garden rooms and porches for residential properties, and provides replacement…
Serves homeowners in Reading, Wokingham, Maidenhead and nearby Berkshire, including owners of period, new-build, terraced, semi-detached, detached, cottage and bungalow properties.
Financial Health
DistressedDistressed · -5% CAGR over 4y
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Computed from 5 filingsProvides analytical and operational research consultancy to emergency services and public sector organisations. Uses statistical modelling, simulation and data analysis to forecast demand, plan…
Serves emergency service organisations and public-sector bodies worldwide, including ambulance/EMS providers, fire and rescue services, police forces, non-emergency patient transport operators and…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Develops and supplies prebiotic ingredients, including the galactooligosaccharide product Bimuno® GOS, for use in dietary supplements, functional foods and beverages. Conducts microbiome and gut…
Serves B2B nutrition and consumer health brands developing supplements, synbiotics, ready-to-drink beverages, functional foods, foods for special medical purposes, sports nutrition and pet nutrition…
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Computed from 5 filingsProvides domiciliary care services for elderly and vulnerable adults, including live‑in care, personal care, dementia and Alzheimer’s support, palliative and end‑of‑life care, respite care,…
Serves older adults and their families across South East England, especially those arranging care for relatives with age-related conditions, disability, recovery needs or end-of-life support; also…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides English language education for international students, including general English courses, IELTS preparation classes, and junior summer schools. Also offers placement testing, timetables,…
Serves international students and young learners studying English as a foreign language in the UK, including adults seeking general English or IELTS preparation and juniors aged 11–17 attending…
Financial Health
WeakWeak · -6% CAGR over 4y
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Computed from 5 filingsDevelops software for document and data processing using AI, including portals for electronic payslips, HR record management, supplier invoice capture, and e‑invoice delivery, with tools for data…
Serves businesses with finance, HR, compliance, logistics, operations, customer service and IT teams, particularly organisations handling payslips, employee records, supplier invoices and digital…
Financial Health
DistressedDistressed · -4% CAGR over 4y
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Computed from 5 filingsProvides IT consultancy, managed IT support and cybersecurity services for businesses, including security audits, Cyber Essentials guidance and training. Supplies cloud computing, backup and disaster…
Serves UK SMEs and businesses across sectors, targeting organisations that need external IT teams, communications buyers, and managers responsible for systems, phone services, security and…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
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Computed from 4 filingsProduces video and animation content for businesses, including concept development, creative consultancy, filming, editing and post‑production. Creates 2D and 3D animation and motion graphics for…
Serves businesses and brand teams worldwide, including large global companies, with examples spanning gaming, telecoms and consumer/health products. Buyers are organisations seeking external creative…
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 3y
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Computed from 4 filingsProvides consulting services to healthcare organisations on digital health systems, including electronic patient records, electronic document management, and radiology information systems. Supports…
Serves UK healthcare organisations, including NHS Trusts, NHS Digital, the Department of Health, social enterprises, and providers in acute, mental health, community, radiology and patient records…
Financial Health
StrongStrong · Hiring · 21% CAGR over 3y
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Computed from 5 filingsProvides accountancy and tax services for contractors, freelancers, small and medium-sized businesses, and landlords. Services include limited company accounting, CIS accounting, self‑assessment tax…
Serves UK contractors, freelancers, small businesses, limited companies, CIS-registered businesses, landlords and self-assessment taxpayers, including sole directors and SMEs with up to 100+…
Financial Health
DistressedDistressed · -15% CAGR over 4y
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Computed from 4 filingsProvides hire of portable toilets, urinals and wash units for construction sites and events, including eco chemical and mains‑connected units. Also supplies welfare cabins with kitchen, office and…
Targets construction companies, building-site operators, event organisers and other organisations managing temporary sites, including buyers responsible for worker welfare, visitor facilities and…
Financial Health
StrongStrong · Hiring · 44% CAGR over 3y
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Computed from 2 filingsProvides management and letting services for lock‑up garage sites on behalf of private and social housing landlords. Handles tenant lettings, rent collection, maintenance and refurbishment works,…
Serves private property landlords and social housing landlords with lock-up garage portfolios, plus individual tenants seeking garages, primarily across the South of England.
Financial Health
StrongStrong
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Computed from 5 filingsProvides corporate security and risk management services for organisations operating in high‑risk environments. Services include travel risk management, close protection, secure transportation,…
Serves organisations operating in remote, high-risk and frontier markets across Africa, including corporate, offshore energy, maritime and government-contractor clients responsible for people, assets…
Financial Health
HealthyHealthy · -62% CAGR over 4y
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Computed from 5 filingsProvides employment support services for jobseekers, including one‑to‑one coaching, job clubs, and work‑skills training. Runs programmes for groups such as ethnic minorities, refugees, and people…
Serves jobseekers in Reading and the Thames Valley facing barriers to employment, including disabled people, autistic people, those with mental ill health, refugees, ethnic minorities, ex-offenders…
Financial Health
WeakWeak · -7% CAGR over 4y
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Provides professional trustee and pension governance services for occupational and workplace pension schemes, including sole or co‑trusteeship, board governance support, scheme secretarial services,…
Sells to pension schemes, workplace pension providers, employers and trustees needing independent trusteeship, governance and pension communications. Serves business and institutional buyers across…
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Computed from 5 filingsSupplies bottled LPG gas including propane, butane and patio gas, along with coal, firewood, charcoal and smokeless fuels. Also sells water‑softening salt, gas accessories, heaters, and reclaimed or…
Sells to homeowners, BBQ/camping users and commercial buyers including garden centres, garages, film crews and caterers across Berkshire, South Oxfordshire, North Hampshire and selected Greater…
Financial Health
HealthyHealthy · 2% CAGR over 4y
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Computed from 5 filingsProvides e-commerce consultancy and managed services, including digital commerce strategy, platform design and implementation, customer experience management, data engineering, analytics, AI…
Serves retail and ecommerce businesses, including brands operating in global marketplaces, that need B2B consultancy and managed support for digital commerce platforms and customer experiences.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 5 filingsDevelops and provides a cloud-based procurement platform for small and medium-sized organisations. The software supports supplier sourcing, e‑tendering, contract management, supplier risk…
Serves small and mid-sized businesses, targeting procurement teams, finance leaders and CFOs that need tighter control over suppliers, contracts, spend, compliance risk and ESG requirements during…
Financial Health
HealthyHealthy · Hiring · 25% CAGR over 5y
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Computed from 5 filingsDevelops and provides Zuant, a mobile data capture and lead management platform with a cloud portal, QR and 3D scanning tools. Used by sales and marketing teams to collect customer data at events,…
Serves B2B events, marketing, CRM and sales operations teams, including retail operations leaders that need lead capture and data management across events, showrooms and customer-facing campaigns.
Financial Health
WeakWeak · -4% CAGR over 4y
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Computed from 5 filingsProvides IT consultancy and programme delivery services focused on digital transformation. Offers AI solution development, application modernisation, cloud and data centre architecture, cybersecurity…
Serves large enterprises and regulated-sector organisations in telecoms and media, retail, energy, financial services, infrastructure, investment, TowerCo operations, and estate or asset management.
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 4y
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Computed from 3 filingsDevelops software systems for police forces, including professional standards case management, vetting management, intelligence and anti‑corruption tools, and legal services case recording. Provides…
Serves UK police forces and law enforcement bodies, particularly Professional Standards Departments, vetting teams, anti-corruption/intelligence units and legal services departments.
Financial Health
StrongStrong · Hiring · 12% CAGR over 2y
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Computed from 2 filingsDevelops cloud-based billing software for private healthcare providers. The platform integrates with electronic health record (EHR) systems to automate invoicing, manage contract and patient billing…
Serves private healthcare providers in the UK, including hospitals, clinics and medical facilities, targeting finance and billing teams managing patient invoicing, contracts and payment recovery.
Financial Health
StrongStrong
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Computed from 5 filingsProvides global IT and network engineering services including installation, mass deployment and upgrades of network infrastructure, routing and switching, security and Wi‑Fi solutions, 24/7 SLA…
Serves B2B organisations with multi-site or international IT/network infrastructure, including businesses needing outsourced technical engineering resources, project rollouts and SLA support across…
Financial Health
StableStable · Hiring · 11% CAGR over 4y
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Provides managed equipment services to healthcare providers, including procurement, financing, lifecycle management and maintenance of medical equipment. Designs and equips community diagnostic…
Serves NHS trusts, community diagnostic centres, private hospital groups, hospitals and clinics across the UK and Ireland, targeting healthcare leaders responsible for clinical operations, equipment…
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Computed from 3 filingsProvides recruitment services for life sciences companies, sourcing permanent and contract staff across biotechnology, pharmaceuticals and medical technology. Offers contingent and retained search,…
Serves B2B life sciences employers and job candidates, including biopharma, biotech, medical device and regulatory consultancy organisations hiring across clinical, regulatory, quality, medical…
Financial Health
WeakWeak · Hiring · 18% CAGR over 2y
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Develops residential housing projects and regenerates strategic and brownfield land sites. Invests in commercial property and manages development projects, and operates serviced apartments and…
Serves a mix of B2C and B2B property customers, including homebuyers, landowners, tenants, property investors and businesses seeking serviced apartments or corporate accommodation, with a focus on…
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Computed from 5 filingsProvides cloud-based CRM and marketing automation software, lead generation and nurturing services, and global contact centre support. Also offers response management for product recalls, campaign…
Serves businesses and charities with complex sales, marketing or response operations, including multinational brands managing product recalls, fundraising teams running flagship events, and…
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DistressedDistressed · -6% CAGR over 4y
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Computed from 3 filingsProvides purpose-built mobile devices and technology for clinical trials, including patient and site devices, global eSIM connectivity, mobile device management, and lifecycle support services for…
Sells to life sciences organisations running clinical trials, including sponsors, CROs and clinical trial technology vendors, with patient and site teams as end users across therapeutic areas and…
Financial Health
StableStable
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Computed from 5 filingsDevelops cloud-based purchase-to-pay and accounts payable automation software. Provides tools for invoice capture, purchase order management, approval workflows, supplier purchasing, and automated…
Serves SMEs and finance, accounts payable and procurement teams across sectors including charities, construction, education, healthcare, hospitality, manufacturing, retail, technology and utilities.
Financial Health
DistressedDistressed · -15% CAGR over 4y
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Provides residential care homes and supported living services for people with learning disabilities, autism and mental health conditions, offering day opportunities, specialist support and therapy,…
Serves people with learning disabilities, autism and mental health conditions, along with their families, carers and professional referrers seeking specialist care placements.
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Provides residential care and supported living services for people with learning disabilities, autism and mental health conditions. Operates care homes and support programmes offering daily living…
Serves individuals with learning disabilities, autism and mental health conditions, alongside their families and professional referrers seeking specialist care placements in the UK.
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Provides residential care homes and supported living services for people with learning disabilities, autism and mental health conditions. Offers specialist support, therapy and day opportunities to…
Serves people across the UK with learning disabilities, autism, mental health conditions and complex needs, alongside their families, carers and professional referrers.
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Computed from 4 filingsProvides medical communications and education services for pharmaceutical and healthcare organisations, including medical writing, digital content development, data and analytical support, customer…
Serves pharmaceutical companies and healthcare-sector organisations, including B2B teams responsible for medical affairs, education, communications, data analysis, customer engagement and strategic…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 3y
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Computed from 3 filingsDevelops blockchain-based security software and infrastructure for managing digital assets and transactions. Provides cloud wallets, custody services, confidential computing, key management, and…
Serves businesses and organisations handling critical transactions, sensitive information and digital assets, particularly teams with security, regulatory compliance, blockchain, confidential…
Financial Health
StrongStrong · Hiring · 27% CAGR over 2y
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Computed from 5 filingsDistributes international AC mains power cables, plugs, sockets and IEC connectors to trade customers. Supplies moulded and rewireable power leads, industrial connectors, adaptors and bulk cable, and…
Serves B2B trade customers worldwide, including equipment manufacturers, resellers and firms needing bulk standard IEC leads or small runs of specialist, country-specific power cords and connectors.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
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Computed from 2 filingsProvides marketing and related operational services to a parent software company that develops infrastructure automation, configuration management, and DevSecOps tools for managing servers, cloud,…
Serves enterprise IT, infrastructure, DevOps and security teams in large or regulated organizations, including government, financial services, retail, software and IT services, and healthcare.
Financial Health
StableStable · Profitable
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Property development and investment company developing residential housing projects, managing strategic and brownfield land, undertaking regeneration schemes, and delivering commercial property and…
Serves private homebuyers seeking new-build homes, landowners and partners with strategic or brownfield sites, commercial tenants/investors, and corporate clients needing serviced accommodation,…
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Computed from 5 filingsProvides information management software and consulting for the energy industry, including tools to classify, search and organise technical documents and data. Develops taxonomy‑based platforms for…
Serves energy-sector organisations, including oil, gas and renewables operators, regulators and data teams. Targets geoscientists, information managers, compliance leads and teams handling M&A,…
Financial Health
WeakWeak · -7% CAGR over 4y
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Computed from 5 filingsProvides business process management and workplace management software, including CAFM and IWMS systems. Supplies and implements platforms such as Archibus, Spacewell and InVentry, with services…
Serves facilities management and workplace teams in small businesses through complex organisations, across education, healthcare, energy, financial services, retail, technology, professional services…
Financial Health
WeakWeak · -2% CAGR over 5y
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Computed from 4 filingsProvides coach hire and passenger transport services using a fleet of minibuses and large coaches. Offers private hire, school and corporate transport, contract staff shuttles, airport transfers,…
Serves schools, local authorities, and businesses including pharmaceutical and IT companies, as well as private groups needing coach hire in Berkshire, Hampshire and Surrey.
Financial Health
StableStable · 0% CAGR over 3y
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Computed from 4 filingsProvides vacuum and suction excavation services using specialist equipment for non-destructive ground excavation around utilities. Offers operated and self-operated vacuum excavation hire for…
Serves construction contractors, civil engineering firms, transport operators and utility companies needing planned or emergency excavation support across Berkshire and the central and southern UK…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 3y
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Computed from 4 filingsProvides road freight transport and pallet distribution across the UK and Europe. Handles single pallets to full truckloads, next‑day and economy deliveries, Amazon fulfilment centre deliveries, and…
Serves businesses needing pallet, full-load and specialist freight across the UK, Ireland and Europe, including Amazon sellers shipping to fulfilment centres and companies requiring warehousing or…
Financial Health
StableStable · -7% CAGR over 3y
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Computed from 4 filingsProvides childcare services for school-age children, including holiday camps, breakfast clubs and after-school clubs. Organises supervised activities such as sports, games, and arts and crafts,…
Serves parents and working families across Berkshire needing childcare for primary-school children, and partners with local schools seeking wraparound and holiday provision.
Financial Health
StableStable · Hiring · 4% CAGR over 3y
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Computed from 2 filingsProvides strategy and advisory services to businesses and investors on sustainability, energy transition and industrial decarbonisation. Develops cross‑industry coalitions and supports growth…
Serves large businesses, investors and cross-sector organisations seeking sustainability-led growth, transformation and investment support, particularly in built environment, energy, mobility, data…
Financial Health
StableStable · Hiring · 11% CAGR over 1y
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Key facts
About 5% of the trading cohort reports turnover above £5M (5 of 96 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
A general-purpose CMS layer appears on 100.0% (96 firms) of the public sites, so the Reading cohort is better read as users of measurement tooling than sellers of it.
Site analytics sits close to the measurement layer: 89.6% (86 firms) also run an analytics tag, and 28.1% (27 firms) also run tag-management tooling.
Search and conversion plumbing is visible, with 59.4% (57 firms) using an SEO plugin, 42.7% (41 firms) using bot-protection tooling and 25.0% (24 firms) using a contact-form plugin.
Field services and trades account for 13.5% (13 firms), followed by healthcare providers at 11.5% (11 firms) and IT services and managed services at 9.4% (9 firms).
There are 211 verified directors associated with the Reading cohort.
What else do Site Kit users run?
Share of the 96 Site Kit-running UK companies where each technology was also detected. As of June 2026.
Who runs Site Kit in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£597.2K
Median UK turnover
5.2%
Above £5M turnover
5
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 164 companies, alongside financials and websites, in one Excel + CSV file.
How Site Kit usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Site Kit is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Site Kit elsewhere
Frequently asked questions
How many companies in Reading use Site Kit?
How is Site Kit usage detected?
What kinds of companies use Site Kit in Reading?
What do Site Kit users in Reading also run?
How fresh is this data?
Can I get contact details for these companies?
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