Consent management Used by UK Media Companies: Market Share (2026)
Detected consent management market share across 793 UK media companies, with CookieYes used by 37.3% of detected firms (296).
Across 93,030 trading UK media companies, 793 have a detectable Consent management system, with 23 systems detected. CookieYes holds 37.3% (296), more than three times Complianz at 12.2% (97), followed by OneTrust at 9.7% (77).
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CookieYes leads each size band: Under 10 employees at 36.0%, 10–50 employees at 42.1% and Over 50 employees at 33.3%. The detectable base is weighted towards smaller employers, with 583 companies under 10 employees, 183 in the 10–50 band and 27 over 50 employees.
The long tail remains visible. Cookie Notice has 8.8% (70), Osano 8.1% (64), Cookiebot 6.4% (51), Termly 4.7% (37) and Cookie Script 4.0% (32), while 15 further systems cover 82 companies.
What’s in the file
One row per company, 14 columns. The contact columns unlock when you get the list.
Included
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793
media with detected Consent management
Of 93,030 UK media
0.9%
Detection rate
2026
23
Systems detected
In this category
37.3%
Leader share
CookieYes
UK Media Consent management market share
Share of the 793 UK Media with a detectable system. As of June 2026.
Consent management compared
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Consent management system shifts with company size: among UK Media with under 10 employees, CookieYes leads at 36% of the 583 with a detectable system; among UK Media with 10–50 employees, CookieYes leads at 42.1% of the 183 with a detectable system; and among UK Media with over 50 employees, CookieYes leads at 33.3% of the 27 with a detectable system.
Under 10 employees
36% of band
Most detectable Consent management use sits in this band, with 583 companies. CookieYes leads at 36.0%, while the rest is spread across the remaining systems.
10–50 employees
42.1% of band
This band contains 183 companies and has the highest CookieYes share shown, at 42.1%. Mid-sized media employers still use a mix of systems, but CookieYes has its largest band share here.
Over 50 employees
33.3% of band
Only 27 companies fall into this band, so shares can move unevenly. CookieYes still leads at 33.3%, with the rest distributed among other systems.
How Consent management usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Media by Consent management
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Frequently asked questions
What is the most-used Consent management among UK media companies?
How many UK media companies have a detectable Consent management?
What is a Consent management?
How is Consent management usage detected?
Which has more UK media companies, CookieYes or Complianz?
What is the best Consent management for UK media companies?
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