Consent management Used by UK B2C Companies: Market Share (2026)
Market share for consent management systems detected across 14,036 of 84,728 trading UK B2C companies, led by CookieYes at 39.7%.
Around 84,728 trading UK B2C companies are in scope, with 14,036 showing a detectable Consent management system across 24 systems. CookieYes accounts for 39.7% (5,568) of detections, ahead of Complianz at 13.6% (1,904), Cookie Notice at 9.1% (1,284) and Cookiebot at 8.6% (1,214).
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CookieYes leads every employee band: 39.2% of 8,680 detections among Under 10 employees, 39.9% of 4,643 among 10–50 employees and 43.6% of 713 among Over 50 employees. Its share is highest in the Over 50 employees band, although most detected companies sit below 10 staff.
OneTrust and Osano each sit at 6.2%, with 874 and 865 companies respectively, while Termly has 3.2% (447) and Cookie Consent (Osano) has 2.6% (366). Sixteen further systems cover 1,704 companies, leaving a long tail outside the named systems.
14,036
B2C with detected Consent management
Of 84,728 UK B2C
16.6%
Detection rate
2026
24
Systems detected
In this category
39.7%
Leader share
CookieYes
UK B2C Consent management market share
Share of the 14,036 UK B2C with a detectable system. As of June 2026.
Consent management compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| CookieYes | 5,568 | 39.7% | 7 | 17% | Median 7-staff firms, 39.7% share |
| Complianz | 1,904 | 13.6% | 7 | 14.1% | Median 7-staff firms, 13.6% share |
| Cookie Notice | 1,284 | 9.1% | 7 | 15.3% | Median 7-staff firms, 9.1% share |
| Cookiebot | 1,214 | 8.6% | 6 | 17.3% | Median 6-staff firms, 8.6% share |
| OneTrust | 874 | 6.2% | 8 | 16.8% | Median 8-staff firms, 6.2% share |
| Osano | 865 | 6.2% | 6 | 14.9% | Median 6-staff firms, 6.2% share |
| Termly | 447 | 3.2% | 7 | 23.3% | Median 7-staff firms, 3.2% share |
| Cookie Consent (Osano) | 366 | 2.6% | 5 | 10.1% | Median 5-staff firms, 2.6% share |
| Cookie Script | 360 | 2.6% | 7 | 15% | Median 7-staff firms, 2.6% share |
| iubenda | 250 | 1.8% | 7 | 24.8% | Median 7-staff firms, 1.8% share |
| CIVIC | 211 | 1.5% | 6 | 23.2% | Median 6-staff firms, 1.5% share |
| TrustArc | 205 | 1.5% | 6 | 12.2% | Median 6-staff firms, 1.5% share |
| Cookie Information | 155 | 1.1% | 8 | 16.8% | Median 8-staff firms, 1.1% share |
| CookiePolicyGenerator.com | 133 | 0.9% | 10 | 16.5% | Median 10-staff firms, 0.9% share |
| Usercentrics | 94 | 0.7% | 7 | 24.5% | Median 7-staff firms, 0.7% share |
| WebToffee | 92 | 0.7% | 6 | 17.4% | Median 6-staff firms, 0.7% share |
| CookieHub | 75 | 0.5% | 9 | 9.3% | Median 9-staff firms, 0.5% share |
| Consentmo | 70 | 0.5% | 8 | 28.6% | Median 8-staff firms, 0.5% share |
| Pandectes | 67 | 0.5% | 9 | 16.4% | Median 9-staff firms, 0.5% share |
| WPConsent | 60 | 0.4% | 7 | 8.3% | Median 7-staff firms, 0.4% share |
| CookieAdmin | 56 | 0.4% | 8 | 19.6% | Median 8-staff firms, 0.4% share |
| Privacy Regulation | 49 | 0.3% | — | — | View these companies in Firmbase → |
| CookieFirst | 42 | 0.3% | — | — | View these companies in Firmbase → |
| Enzuzo | 36 | 0.3% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Consent management system shifts with company size: among UK B2C with under 10 employees, CookieYes leads at 39.2% of the 8,680 with a detectable system; among UK B2C with 10–50 employees, CookieYes leads at 39.9% of the 4,643 with a detectable system; and among UK B2C with over 50 employees, CookieYes leads at 43.6% of the 713 with a detectable system.
Under 10 employees
39.2% of band
Under 10 employees contains 8,680 detected UK B2C companies, the largest band by count. CookieYes leads with 39.2%, with the remaining deployments split across the other Consent management systems.
10–50 employees
39.9% of band
10–50 employees accounts for 4,643 detected companies. CookieYes leads at 39.9%, while systems including Complianz, Cookie Notice, Cookiebot, OneTrust and Osano compete across the rest of the band.
Over 50 employees
43.6% of band
Over 50 employees is the smallest band, with 713 detected companies. CookieYes leads at 43.6%, its highest share across the three employee bands.
How Consent management usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2C by Consent management
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Frequently asked questions
What is the most-used Consent management among UK B2C companies?
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What is the best Consent management for UK B2C companies?
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