B2C Companies Using Termly in the UK: 441 Active Firms (2026)
B2C companies using consent-management tooling sell directly to consumers while managing website privacy preferences in the UK.
Consumer-facing adoption usually sits between marketing, legal and web operations: marketing wants tags to fire, legal wants consent evidence, and web teams need a banner and preference centre that do not interrupt checkout, booking or subscription flows. Companies running this consent-management tool tend to have a staffed digital-acquisition motion, recurring changes to tracking scripts, and enough public-site traffic for consent handling to matter operationally. The buying centre is often a marketing-ops or web owner, with legal approval in the background, rather than a standalone privacy department.
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Across the UK, 441 actively trading consumer-facing companies are running this consent-management tool. Reported employment totals 2,643 people, pointing to a cohort that includes small operators as well as multi-site service businesses. Within the cookie-compliance category, the tool profiled here sits sixth, with a 3.3% share on a 13,461-site benchmark. The regional skew is towards London at 22.4%, followed by the South East at 13.4%, the East of England at 11.3%, the North West at 9.5% and the South West at 9.3%.
Consent tooling does not move compliance risk away from the operator. Cookie banners, consent logs and preference settings still need to match the tracking actually used across advertising, analytics and personalisation scripts. UK consumer sites also have to account for GDPR, the Privacy and Electronic Communications Regulations and ICO expectations on clear choice, withdrawal and record keeping. Procurement tends to be light compared with core ecommerce or booking systems, but the practical control point is awkward: marketing teams add tags, agencies edit pages, and legal teams are left to evidence the consent trail.
Adoption appears likely to follow the direction of website governance rather than privacy policy alone. Consumer operators are under pressure to keep acquisition channels measurable while reducing avoidable consent friction, so tools that sit close to tag management and content workflows tend to be easier to retain. The smaller end of the cohort may remain patchy, especially where sites are agency-maintained and compliance ownership is informal. Larger consumer operators are more likely to consolidate consent, analytics and preference workflows as procurement teams ask for fewer overlapping web utilities.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Termly rises with company size across the trading UK B2C companies in this cohort. 0.5% of the 54,825 companies with under 10 employees run Termly (263 detected). 0.6% of the 26,843 companies with 10–50 employees run Termly (163 detected). 0.7% of the 3,060 companies with over 50 employees run Termly (21 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
441
Active firms
2026
3.3%
Of detected Cookie compliance share
UK B2C
7
Median headcount
Filed accounts
950
Verified directors
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (16 of 441 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (38 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms where cookie-compliance tooling is detectable, this consent-management tool accounts for 3.3% (441) of a 13,461-company category base.
Registered offices skew towards London and the South East: London accounts for 22.4% (99) and the South East 13.4% (59), followed by the East of England at 11.3% (50).
Category tags overlap, but field services and trades represent 19.5% (86), healthcare providers 17.9% (79), construction 13.8% (61), and travel and hospitality 13.6% (60).
Site stacks tend to be content-led: 60.8% (268) also run a common CMS, 50.6% (223) run analytics, and 39.5% (174) run tag-management tooling.
Consent management market share among UK B2C
Share of the 13,461 UK B2C with a detectable system. As of June 2026.
What else do Termly-running B2C run?
Share of the 441 Termly-running UK companies where each technology was also detected. As of June 2026.
Where Termly B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£558.1K
Median UK turnover
3.6%
Above £5M turnover
38
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 661 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Termly
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
- Super Group12071404
Financial sub-scores
Computed from 4 filingsOperates online sports betting and iGaming businesses through brands such as Betway, providing sportsbook and casino platforms. Manages brand development, partnerships with sports teams and leagues,…
Serves adult consumers in regulated online sports betting and iGaming markets, plus commercial partners such as sports teams, leagues and entertainment brands.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 3y
Location
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Computed from 5 filingsOperates an online price comparison platform for beauty and grooming products, including fragrances, skincare, makeup and haircare. Aggregates listings from multiple retailers, displaying prices,…
Serves consumers shopping online for beauty, fragrance, skincare, haircare, grooming and wellness products, including men, women, students, seniors and deal-seekers comparing prices and discounts…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsOperates holiday parks offering holiday lodges, caravan accommodation, touring and camping pitches, and short-stay holiday breaks. Also sells holiday homes and residential park homes within managed…
Serves consumers seeking holiday home ownership, residential park homes, staycation breaks, touring pitches and camping, including families, holidaymakers, retirees and downsizers in North Yorkshire…
Financial Health
StrongStrong · 41% CAGR over 2y
Location
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Computed from 5 filingsRetailer of refurbished consumer electronics through its website, including smartphones, laptops, tablets and smartwatches, offering pre-owned devices for resale to consumers and handling sales…
Sells to consumers looking for refurbished personal tech devices, including smartphones, laptops, tablets and smartwatches, with an emphasis on price-conscious buyers.
Financial Health
StrongStrong · Growing, Hiring · 107% CAGR over 4y
Location
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Computed from 3 filingsRetailer of drink products and home bar equipment, selling draft beer machines, spirits and mixers, alcohol‑free spirits, mocktails, and barware through an online shop, alongside cocktail tips and…
Serves consumers and home drink enthusiasts, including shoppers interested in at-home draft beer, spirits, alcohol-free alternatives, mocktails and barware.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsProvides ticketing and event technology for festivals, concerts, and live entertainment. Operates an online platform for discovering events, purchasing tickets, managing bookings, and supporting…
Serves a mix of B2B and B2C customers: live entertainment organisers, promoters and brands, plus consumers buying tickets for music festivals, club nights and cultural events.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of golf equipment and apparel. Sells golf clubs, balls, bags, trolleys, shoes, GPS devices, clothing and accessories from major brands through an e‑commerce store, with product ranges…
Sells to individual golfers and golf gift buyers, including men, women and juniors, primarily in the UK, through an online retail model.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides an app-based weight management programme including digital consultations, personalised treatment plans, and guidance from healthcare professionals. The platform enables users to track…
Serves individual consumers seeking medically supported weight loss, particularly app subscribers wanting personalised programmes, progress tracking, community support and guidance from obesity…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsDesigns and sells men's and women's apparel including denim jeans, hoodies, sweatshirts, T‑shirts, jackets, trousers and accessories. Operates an online retail store offering seasonal collections,…
Serves B2C online shoppers, particularly men and women seeking casual clothing and wardrobe essentials; UK consumers are explicitly targeted through delivery promotions.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Computed from 3 filingsOperates a subscription-based fitness app providing structured strength training programmes and on‑demand workout videos led by Caroline Girvan. The platform includes workout series, training…
Sells to individual consumers and fitness enthusiasts seeking app-based strength training, structured workout programmes, meal ideas, and fitness guidance for all experience levels.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDesigns and sells tailor‑made and small‑group travel experiences worldwide, including cultural, adventure and special‑interest holidays. Arranges itineraries with boutique accommodation, local guides…
Targets B2C leisure travellers, including couples, honeymooners, families with older children, and special-interest travellers focused on food, wine, creative, active, winter, wildlife, and…
Financial Health
StableStable · Hiring · 30% CAGR over 4y
Location
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Computed from 5 filingsOrganises and sells small‑group adventure travel tours worldwide, including trekking, mountain climbing, cycling, diving, wildlife safaris and multi‑activity trips. Provides guided itineraries to…
Serves individual consumers seeking small-group adventure holidays worldwide, including trekkers, hikers, divers, cyclists, wildlife/safari travellers and people pursuing challenge trips such as…
Financial Health
StableStable · Hiring · 18% CAGR over 4y
Location
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Computed from 5 filingsDesigns, manufactures and sells children’s toys, games and play products, including licensed character toys, sensory toys and family board games. Also supplies toy brands to retailers and sells…
Sells to parents, families and gift buyers buying children’s toys and games, with shopping by brand, category and age. Also addresses toy retailers and distributors through distribution and…
Financial Health
StableStable · -58% CAGR over 5y
Location
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Computed from 5 filingsOperates an online retail platform selling Christian books, Bibles, church supplies, gifts, cards and children’s resources. Also hosts online listings for Christian jobs, churches, events and…
Sells to UK Christians, including individual shoppers, churches, schools and charities. Serves consumers buying Bibles, books, gifts and children’s resources, plus organisations purchasing church…
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 5 filingsOrganises and sells rail-based tours, including UK steam and diesel train day trips and multi‑day rail holidays in the UK, Europe and worldwide. Packages combine train travel with accommodation,…
Sells directly to consumers, especially rail enthusiasts and leisure travellers seeking UK steam train day trips and rail holidays in the UK, Europe and worldwide. Also serves customers interested in…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling cricket equipment and apparel, including bats, helmets, pads, gloves, footwear and accessories from major brands, and supplies customised club clothing for…
Serves individual cricketers and grassroots sports clubs, schools and academies, mainly cricket plus netball, rugby, football and hockey teams, with online customers across the UK.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates retail shops and an online store selling alcoholic and non‑alcoholic beverages, including beer, cider, wine, champagne, spirits, liqueurs, ready‑made cocktails, mixers, syrups, water, and…
Sells primarily to adult consumers in London and online, including drinkers, home entertainers and gift buyers shopping for alcohol, alcohol-free drinks, mixers and gift packs.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides utility comparison and switching services for businesses and households, helping customers compare and arrange contracts for electricity, gas, water, phone and broadband. Also offers energy…
Serves UK businesses of all sizes—including local shops, hospitals, hotels, schools and factories—as well as domestic energy customers, homeowners and landlords.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates a portfolio of self‑catering holiday cottages and luxury homes, offering short‑term accommodation bookings. Also provides letting, marketing and management services for owners of holiday…
Serves consumers seeking self-catering holiday cottages and luxury homes in the Lake District, including couples, families, groups, hikers and weekend-break travellers; also targets second-home and…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform advertising large holiday houses and estates available for short‑term group rentals. Lists properties on behalf of owners and enables users to search by location, size,…
Serves UK leisure customers seeking large exclusive-use holiday houses for group stays, family gatherings, celebrations, hen parties, weddings, weekend breaks and seasonal holidays.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling homeware and household products, including furniture, storage and shelving, kitchenware, bathroom accessories, decorative items, and household cleaning…
Sells directly to UK consumers shopping online for affordable homeware, furniture, décor, kitchen, bathroom, garden and household essentials for their homes.
Financial Health
StrongStrong · Hiring · 186% CAGR over 4y
Location
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Computed from 5 filingsPublishes guidebooks and digital apps focused on outdoor recreation and travel, including wild swimming, walking, cycling and paddling. Titles cover UK and international destinations, highlighting…
Sells to consumers interested in outdoor travel and activities, including wild swimmers, walkers, cyclists, paddleboarders, runners and nature-focused travellers exploring the UK, Europe and selected…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 5 filingsProduces and sells baked goods including pies, pastries, breads, rolls, scones and cakes. Supplies savoury and sweet bakery products to supermarkets, convenience retailers and food outlets, and sells…
Serves consumers across mainland UK ordering Scottish bakery items online, and B2B stockists including major supermarkets, convenience outlets and independent retailers.
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
Location
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Computed from 5 filingsProvides live-in home care and nursing services, including introductory placements of self-employed carers and fully managed care and nursing packages. Supports needs such as elderly care, dementia…
Serves private individuals and families across the UK seeking at-home care or nursing, including older people, couples, and those managing dementia, respite needs, palliative care, Parkinson’s,…
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling pond and aquarium supplies, including fish tanks, pumps, filters, pond liners, water treatments, lighting, fish food, aquatic plants, and maintenance equipment…
Serves UK consumers and hobbyists who keep garden ponds, koi ponds, aquariums and fish tanks, including pond owners and aquarium keepers buying online.
Financial Health
StableStable · 2% CAGR over 4y
Location
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Computed from 5 filingsManages a holiday home estate comprising privately owned properties available for short stays. Handles bookings and guest services and maintains shared leisure facilities including an indoor pool,…
Serves leisure travellers, families and groups seeking self-catering coastal holidays in Cornwall, including UK and international visitors looking for stays near Falmouth beaches and leisure…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOrganises and sells sports-focused travel experiences including tennis, padel and pickleball holidays, coaching clinics, junior camps and school tours. Packages combine accommodation, coaching…
Serves racket-sport enthusiasts, including adults, families and juniors, plus schools arranging tennis tours. Targets leisure travellers seeking tennis, padel, pickleball, ski and play-and-watch…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 5 filingsOperates a radio broadcasting service featuring music and talk programmes aimed at baby boomer audiences. Streams live shows online and via digital radio, provides themed stations, programme…
Serves baby boomer listeners interested in classic music, radio programmes and community features, and sells advertising to brands seeking to reach this older consumer audience.
Financial Health
StrongStrong · Growing, Hiring · 97% CAGR over 4y
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Computed from 5 filingsOperates an online property listing platform focused on park homes and lodges, allowing users to browse homes for sale, available plots, manufacturers and residential parks, compare properties, and…
Serves consumers looking for residential park homes, lodges and available plots, alongside park operators, groups and manufacturers seeking visibility for listings.
Financial Health
HealthyHealthy
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Computed from 3 filingsPurchases used caravans and motorhomes from private owners, providing online valuations, price offers, and collection services. Also sells pre‑owned caravans and leisure vehicles through its website.
Serves B2C customers: private caravan and motorhome owners across the UK looking to sell or part-exchange, plus consumers seeking used caravans from a dealer.
Financial Health
StrongStrong · 0% CAGR over 1y
Location
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Computed from 4 filingsRetailer of hi‑fi and home cinema equipment including turntables, amplifiers, speakers, streamers and cables. Provides demonstration rooms and offers design and installation of media rooms, dedicated…
Serves consumers, homeowners and hi-fi enthusiasts seeking premium audio, home cinema and smart home installations, including demo-room buyers and customers commissioning bespoke media rooms or…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 3y
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Computed from 5 filingsImports and sells Mediterranean and international food products including tea, coffee, nuts, dried fruit and olive oil through e‑commerce marketplaces. Also provides warehousing, distribution and…
Serves UK and EU consumers shopping on Amazon, eBay and its online store, plus wholesale buyers and retailers sourcing Mediterranean and organic food brands.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 5y
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Computed from 4 filingsBuilds and sells preconfigured and custom gaming PCs, next‑day desktop systems, workstation and office PCs, and gaming bundles. Offers PC components, monitors and peripherals, with configuration…
Serves PC gamers across budget levels, including buyers seeking ready-to-use gaming setups, plus freelancers and remote workers needing workstation or office PC systems.
Financial Health
StrongStrong · Growing, Hiring · 115% CAGR over 3y
Location
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Computed from 4 filingsOnline butcher and meat supplier selling beef, lamb, pork, poultry and game cuts, including steaks, roasting joints, sausages and bacon. Offers curated meat boxes and bulk packs, preparing and…
Serves UK consumers and households buying fresh meat online, including shoppers seeking meat boxes, grass-fed beef, free-range lamb, poultry, BBQ, lean-protein and carnivore-diet products.
Financial Health
HealthyHealthy · Profitable · 1% CAGR over 3y
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Computed from 5 filingsProvides plastic, reconstructive and aesthetic surgery services, including breast augmentation and reduction, liposuction, tummy tuck, eyelid surgery, fat transfer, labiaplasty, and gender‑affirming…
Serves private patients seeking cosmetic, reconstructive and aesthetic surgery, including women, men and transgender patients considering breast, body, face or gender-affirming procedures in London.
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HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 5 filingsOperates quick-service halal restaurants serving platters, gyros, sandwiches, salads and sides including chicken, lamb, falafel and rice dishes. Also provides takeaway, online ordering and catering,…
Sells to consumers seeking halal fast-casual meals, including local diners, takeaway and app-order customers, catering customers, and prospective franchisees looking to open halal food locations.
Financial Health
StrongStrong · Growing, Hiring · 119% CAGR over 4y
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Computed from 5 filingsImports and roasts coffee beans and sells specialty coffee blends and loose‑leaf teas. Supplies syrups, hot chocolate, beverage mixes, cups and accessories, and provides espresso machines, grinders…
Serves both B2C home customers and B2B buyers, especially offices and wholesale accounts purchasing coffee, tea, beverage supplies and equipment.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
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Computed from 3 filingsOperates a holiday accommodation site offering luxury self‑catering beach houses for short stays. Provides guest services and extras including surf and wetsuit hire, private chefs, food delivery,…
Sells direct to leisure travellers seeking luxury self-catering beach stays in Cornwall, including couples, families with children, large friend or family groups, dog owners, and some business groups…
Financial Health
StableStable · Hiring · 9% CAGR over 2y
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Computed from 5 filingsOrganises and promotes live music events and festivals, including the MacMoray Festival. Sells event tickets online, manages event partnerships and stallholder applications, and provides event…
Serves live music fans and festivalgoers buying tickets, alongside stallholders, sponsors, event partners, artists and organisations seeking event promotion support.
Financial Health
HealthyHealthy · 14% CAGR over 3y
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Computed from 3 filingsSupplies and fits reconditioned automotive power steering components, including steering racks, pumps and boxes. Provides fault diagnosis and repair for power steering systems, and sells replacement…
Sells to private vehicle owners and trade customers in the UK needing replacement or reconditioned power steering units, including garages and automotive repair businesses, with particular focus on…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
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Computed from 5 filingsOperates a health club and physiotherapy clinics offering gym memberships, personal training and rehabilitation services. Provides physiotherapy, osteopathy, chiropractic treatment and sports…
Serves individual consumers in London, including gym members, personal training clients, and patients seeking physiotherapy or natural therapy clinics in St James’s, Clapham, Battersea and Wimbledon.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 4y
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Computed from 5 filingsProvides vocational training courses and diplomas delivered online and through training centres. Offers programmes in office administration, accounting and bookkeeping, IT, project management,…
Serves individual adult learners seeking career progression or new skills, plus employers and corporate teams needing staff training in office, IT, accounting, management, marketing and related…
Financial Health
StableStable · -60% CAGR over 5y
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Computed from 5 filingsSupplies bathroom fittings and accessories including stainless steel shower curtain rails, shower curtains, bath and shower seals, shower heads and hoses, grab rails, storage items, and other…
Sells mainly to consumers and DIY buyers maintaining or refurbishing bathrooms, including homeowners and tenants seeking bathroom rails, curtains, seals, accessories and grab rails online.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 5 filingsRetailer of dressmaking and tailoring fabrics including Liberty London textiles, silk, wool, cotton, linen and synthetic materials. Sells fabric collections and samples through an online shop and…
Serves retail fabric buyers online and in store, including dressmakers, tailors, sewing hobbyists and fashion customers seeking Liberty London and other tailoring fabrics.
Financial Health
HealthyHealthy · Growing, Hiring · 14% CAGR over 4y
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Computed from 5 filingsOwns and operates a portfolio of hospitality venues including bars, pubs, cocktail bars and cafés. Manages nightlife and dining venues offering drinks, pub food, live music, DJs, karaoke and events…
Serves B2C customers in Liverpool and the North West, including locals, nightlife visitors, diners, cocktail drinkers, pub-goers, live music fans and groups seeking independent hospitality venues.
Financial Health
HealthyHealthy · Hiring · 179% CAGR over 4y
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Computed from 5 filingsOwns and manages owners-only caravan parks offering holiday home pitches. Sells new and second-hand static caravans and provides facilities for private holiday home ownership and seasonal leisure…
Sells to consumers and families seeking to own static caravan holiday homes on owners-only coastal parks in Selsey, West Sussex, including buyers of new and secondhand caravans.
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSells household furniture and bedding through retail and trade supply, including beds, mattresses, divan sets, sofas, wardrobes, dining tables and chairs. Also supplies bedroom and living room…
Serves local furniture businesses and trade buyers in North London, alongside retail customers furnishing homes with beds, sofas, dining, bedroom furniture and appliances.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides private residential addiction rehabilitation services including medically supported detox, drug and alcohol treatment programmes, counselling and therapy, and structured recovery support…
Serves private individuals and families seeking residential addiction rehabilitation and recovery support, including people with alcohol, drug, prescription medication and behavioural addictions,…
Financial Health
WeakWeak · -65% CAGR over 4y
Location
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Computed from 5 filingsProvides residential property services including sales, lettings, and acquisitions. Advises private clients on buying, selling, and renting homes, and offers property and building management,…
Serves private clients in Prime Central London, including landlords, tenants, homebuyers, sellers, property owners and investors with residential property interests in areas such as Chelsea,…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides a non‑custodial cryptocurrency wallet application that enables users to store, manage and transfer digital assets and NFTs across multiple blockchains, connect to decentralised…
Serves individual cryptocurrency users, traders and NFT collectors who use dapps across multiple blockchains, including users of Web3 wallets such as MetaMask, Phantom or Keplr.
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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How Termly usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Termly is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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