B2C Companies Using WebToffee in the UK: 90 Active Firms (2026)
UK B2C companies running specialist ecommerce plugins on public websites use checkout, tax and fulfilment tools to support direct online sales.
For consumer-facing sellers, the plugin layer usually sits between merchandising, checkout administration and post-purchase operations rather than being a purely marketing add-on. Adoption points to a business with a live transactional site, enough order volume to need configurable rules, and either an internal ecommerce operator or a retained web agency managing changes. The buying centre tends to be commercial rather than technical: owners, finance leads and operations managers want fewer manual interventions around tax, coupons, invoices, returns and fulfilment. Engagements are usually plugin-level subscriptions or agency-managed configuration tasks, not board-level replatforming projects.
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Across the UK, 90 B2C companies running this ecommerce plugin stack are actively trading. Reported headcount totals 436, which keeps the visible employment footprint small and owner-managed in character. Among cookie-compliance tools used on sector websites, the system accounts for 0.7% against a denominator of 13,461 sites, ranking ninth in the category. Registered-address skew is southern: the South East accounts for 30.0% of the cohort, followed by London at 16.7%, the North West at 13.3%, the South West at 12.2%, and Yorkshire and The Humber at 8.9%.
Public-facing ecommerce stacks tend to carry operational risk in places that look mundane: consent banners, checkout scripts, invoice generation, refunds, fulfilment messages and customer-account pages. For B2C operators, the relevant controls are less about formal licensing and more about keeping personal information, payment hand-offs and order records consistent across the website and back-office tools. The near-universal overlap with cookie-consent technology points to a cohort that has already treated consent as part of the store build, although implementation quality will vary. Procurement is usually fragmented, with agencies, finance users and operations staff influencing plugin choice rather than a central enterprise architecture function.
Adoption appears likely to remain concentrated among practical ecommerce operators rather than large platform-buying teams. The cohort skews towards firms that want configurable store functions without rebuilding the whole commerce stack, so plugin persistence may be common where the website is stable and agency-managed. Pressure will come from bundled checkout, consent and fulfilment features in broader commerce platforms, which can make specialist add-ons harder to justify. At the same time, smaller B2C sellers often prefer incremental fixes to migration projects, especially when finance and operations teams depend on familiar order workflows.
Adoption by company size
Adoption of WebToffee rises with company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run WebToffee (58 detected). 0.1% of the 26,843 companies with 10–50 employees run WebToffee (29 detected). 0.2% of the 3,060 companies with over 50 employees run WebToffee (5 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
90
Active firms
2026
0.7%
Of detected Cookie compliance share
UK B2C
6
Median headcount
Filed accounts
232
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (5 of 90 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Across 13,461 B2C companies with a detectable cookie-compliance system, this plugin is seen on 0.7% (90); the two largest alternatives account for 41.3% (5,556) and 14.2% (1,914).
Registered addresses are tilted towards the South East at 30.0% (27), followed by London at 16.7% (15) and the North West at 13.3% (12).
All B2C companies running this plugin share the same underlying content management platform, while 98.9% (89) also have another cookie-consent tool detected.
Marketing and measurement tools are common in the stack: one SEO plugin is detected on 75.6% (68), tag management on 70.0% (63), and analytics on 46.7% (42).
Sector tags overlap, with Field Services & Trades at 22.2% (20), Travel & Hospitality and Education & Training both at 13.3% (12), and Construction and Healthcare Provider both at 10.0% (9).
Consent management market share among UK B2C
Share of the 13,461 UK B2C with a detectable system. As of June 2026.
What else do WebToffee-running B2C run?
Share of the 90 WebToffee-running UK companies where each technology was also detected. As of June 2026.
Where WebToffee B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£665.3K
Median UK turnover
5.6%
Above £5M turnover
4
Incorporated since 2022
232 verified decision-maker contacts
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Top UK B2C using WebToffee
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsRetailer of pre-owned luxury watches, Hermès handbags and fine jewellery through an online shop and showroom. Stocks brands such as Rolex, Patek Philippe and Cartier, and offers sourcing, buying,…
Serves private luxury buyers and collectors seeking pre-owned watches, Hermès handbags and fine jewellery, including men’s, women’s and unisex shoppers, plus owners looking to sell or exchange…
Financial Health
DistressedDistressed · -91% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online retail store selling lawnmowers and garden machinery, including ride-on mowers, trimmers, chainsaws, leaf blowers, pressure washers and garden tractors, along with spare parts,…
Serves UK retail customers, including homeowners, gardeners and grounds-maintenance buyers, shopping online for lawn and garden machinery, spares and accessories.
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsSells travel clothing and accessories designed for sun and insect protection, including UV‑protective garments, hats, mosquito nets and repellent-treated clothing. Also retails travel health items,…
Sells to consumers preparing for travel, outdoor activities, camping and festivals, especially those needing sun, insect and travel-health protection for destinations such as safaris, rainforests,…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 4 filingsSupplies school uniforms and sportswear through an online store, offering items such as blazers, trousers, skirts, shirts, knitwear, and PE clothing. Provides branded uniform and kit for specific…
Targets parents and carers of pupils at named nurseries, primary and secondary schools, academies and local clubs, alongside school and club communities needing approved kit.
Financial Health
WeakWeak · Hiring · 5% CAGR over 3y
Location
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Computed from 3 filingsProduces and sells peat‑free organic gardening products including compost, soil improvers, mulch and liquid plant feed. Supplies garden centres and sells directly online, alongside related items such…
Sells to home gardeners and allotment growers, with B2B supply to garden centres, stockists and farmers seeking organic, peat-free gardening and growing inputs.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 5 filingsProduces and sells handmade cupcakes through an online store, offering themed, flavoured and personalised cupcakes including photo and message designs. Provides options such as vegan and gluten‑free…
Sells to UK consumers buying cupcake gifts for personal occasions, and to businesses seeking branded, personalised, or employee appreciation cupcakes for corporate gifting and events.
Financial Health
HealthyHealthy · -72% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling knitting and crochet yarns in cones and balls, along with patterns, shade cards, knitting machines, and related accessories for hand knitting, machine…
Serves B2C craft customers, including hand knitters, machine knitters and crochet enthusiasts, with online purchasing and worldwide shipping including the USA, New Zealand and Australia.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 2 filingsManufactures and sells wooden garden buildings including sheds, workshops, summerhouses, log cabins, bike stores and storage units. Offers standard and customisable models in various sizes, with…
Serves UK homeowners, garden owners and families buying garden buildings and outdoor storage, plus trade customers and retailers through its trade channel.
Financial Health
StableStable · -9% CAGR over 1y
Location
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Computed from 5 filingsProduces online educational content on productivity, studying and online business through YouTube videos, articles, podcasts and newsletters. Sells books and online courses and provides digital…
Serves individual consumers: aspiring YouTubers, students preparing for exams, productivity and self-improvement readers, and people interested in starting online businesses or improving their…
Financial Health
StrongStrong · Hiring · 85% CAGR over 4y
Location
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Computed from 3 filingsProduces handmade preserves and condiments including fruit jams, marmalades, chutneys, savoury jellies, relishes and salsa dips. Sells jars, gift hampers and mixed selections through an online shop…
Serves UK consumers buying artisan preserves, condiments, gifts and hampers online, as well as retail stockists and trade buyers looking for handmade food products for resale.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 2 filingsImports, packs, services and distributes electrical grooming and personal care appliances, including hair clippers, trimmers, shavers, hair dryers and styling tools. Supplies products, accessories…
Sells to professional barbers, hairdressers and stylists, plus consumers buying grooming, styling and beauty appliances. Also serves pet owners, professional animal groomers and equine grooming…
Financial Health
DistressedDistressed · -2% CAGR over 1y
Location
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Computed from 5 filingsOperates a tour company organising expert-led cultural holidays, including archaeological, historical, food, walking and family tours, and gulet cruise trips. Provides escorted small-group and…
Serves leisure travellers, families and private groups seeking expert-led cultural, archaeological, food, walking and gulet cruise holidays in Europe and the eastern Mediterranean.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsOperates a builders’ merchant supplying building materials, landscaping products and agricultural supplies, including timber, aggregates, paving, plumbing and heating items, tools, fixings, and…
Serves trade and retail customers, including builders, landscapers, agricultural users, DIY homeowners and garden project buyers within its 25-mile delivery radius.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsRetailer of garden machinery and tools, supplying petrol, electric and battery-powered equipment such as lawnmowers, pressure washers and robotic mowers, plus accessories and hand tools. Also…
Serves domestic gardeners, homeowners with gardens of varying sizes, and commercial users needing garden machinery, tools, servicing and repairs.
Financial Health
WeakWeak · -9% CAGR over 4y
Location
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Computed from 3 filingsSells vintage aviation parts, Rolls‑Royce Merlin and Griffon engine spares, military aviation memorabilia, and historic aircraft. Operates an online shop offering collectables, aircraft components,…
Serves vintage aviation enthusiasts, military memorabilia collectors, historians, and aircraft restoration buyers seeking rare historic aircraft items and Rolls-Royce Merlin/Griffon spares.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates Spanish tapas counter‑dining restaurants serving small plates, seafood, meat dishes and drinks. Provides dine‑in hospitality, reservations, and private dining or group bookings through…
Sells directly to diners seeking Spanish tapas in London and Dubai, including individual guests, groups booking private dining, and gift voucher buyers.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 5 filingsProvides marine breakdown assistance services for boat owners through a membership scheme, offering 24/7 callouts, on‑water technical support, towing to safe harbour, fouled propeller clearance, and…
Targets B2C leisure boat owners, sailors and yacht/motorboat users with vessels kept at home berths or used within its coastal operating area; also serves members needing technical phone support…
Financial Health
WeakWeak · 2% CAGR over 4y
Location
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Computed from 3 filingsOperates a garden centre and café selling plants, bulbs, seeds, shrubs and trees, along with gardening tools, compost, pest control products, pots, outdoor furniture, barbecues, pet supplies, and…
Serves retail consumers, including home gardeners, homeowners, grow-your-own enthusiasts, pet and wildlife shoppers, and café visitors in the Iron Acton and Bristol area.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an outdoor activity and motorsport centre offering go‑karting sessions and experience days. Provides activities including clay pigeon shooting, rifle shooting, archery and axe throwing, and…
Sells to consumers and groups seeking leisure experiences near Brighton and Sussex, including adults, juniors, families, stag and hen parties, and small groups. Also serves schools, youth groups, and…
Financial Health
HealthyHealthy · -58% CAGR over 5y
Location
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Computed from 4 filingsBrews and sells traditional ales and other beers. Operates a brewery producing cask beers, offers brewery tours, sells beer to customers, and provides venue hire for private events and functions.
Sells to beer consumers and event organisers, offering direct purchases to the public and serving visitors interested in brewery tours, tastings and venue hire.
Financial Health
WeakWeak · -13% CAGR over 3y
Location
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Computed from 4 filingsOperates a professional basketball club competing in British leagues, organising men’s and women’s teams, league fixtures and events. Sells match tickets and merchandise, and runs basketball…
Serves basketball fans, families and groups buying match tickets and game-night packages, plus corporate sponsors and hospitality buyers. Also reaches young players, coaches and community…
Financial Health
StrongStrong · Growing · 3% CAGR over 3y
Location
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Computed from 2 filingsOperates a homewares retail store selling kitchenware, cookware, bakeware, utensils, bathroom accessories, bedroom linens, garden supplies, hardware, cleaning products, lighting and gifts. Also…
Serves retail consumers, households and gift buyers shopping for home, kitchen, garden, bedroom, bathroom, hardware and haberdashery items, including nearby customers using local delivery.
Financial Health
StableStable · 8% CAGR over 1y
Location
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Computed from 2 filingsProvides Ofsted-registered childcare through breakfast and after-school clubs for primary school children aged 4–11. Organises supervised play, games and activities, and manages session bookings for…
Sells to parents and guardians needing before- and after-school childcare for children aged 4–11, serving families linked to primary schools and school clubs across Hampshire.
Financial Health
HealthyHealthy · 5% CAGR over 1y
Location
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Computed from 4 filingsManufactures and supplies electric home heating systems and hot water solutions, including electric radiators, boilers, storage heaters and heat pumps. Also offers thermostatic controls, surveys and…
Serves UK homeowners and households seeking domestic electric heating, hot water, boiler, heat pump and EV charging solutions, including people replacing gas boilers or storage heaters.
Financial Health
StrongStrong · Hiring · 87% CAGR over 3y
Location
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Computed from 3 filingsProvides skip hire and waste management services, including roll-on roll-off skips, compactors and containers, tipper truck hire, and commercial bins. Also supplies topsoil and aggregates and offers…
Serves homeowners, tradespeople and commercial customers needing domestic skip hire, waste containers and bins across Cheshire, the North West, the Wirral and North Wales.
Financial Health
StableStable · Hiring · 7% CAGR over 2y
Location
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Computed from 4 filingsOperates a holiday park offering touring caravan and motorhome pitches, glamping pods and a Scandinavian lodge for short stays. Also sells static holiday homes and provides secure caravan storage…
Serves consumers seeking Northumberland coastal and countryside stays, including holiday home buyers, touring caravan and motorhome owners, glamping and lodge guests, and caravan owners needing…
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Operates as a holding company for businesses that manufacture and sell hair clippers, trimmers, shavers, grooming tools, and related accessories for professional barbers, personal care, and animal…
Sells to professional barbers, hairdressers and stylists, plus UK and Ireland consumers buying personal grooming, hair styling and beauty products. Also serves pet owners, professional animal…
Financial Health
N/AN/A
Location
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How WebToffee usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
WebToffee is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Consent management
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Frequently asked questions
How many UK B2C companies use WebToffee?
What share of UK B2C companies run WebToffee?
How is WebToffee usage detected?
What size B2C companies use WebToffee in the UK?
What do WebToffee-running B2C companies also run?
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