B2C Companies Using Usercentrics in the UK: 95 Active Firms (2026)
B2C companies using consent management in the UK collect customer permissions for consumer-facing websites, apps and ecommerce journeys.
Privacy, ecommerce and performance-marketing teams sit at the centre of adoption, because consent choices affect tracking, personalisation, conversion measurement and campaign attribution. For B2C operators, running a dedicated consent-management platform usually points to a direct-channel posture: consumer web traffic matters, customer permissions are captured across more than a brochure site, and marketing technology is managed by someone with operational ownership rather than left entirely to an external web agency. Engagements tend to be low-friction software subscriptions, but implementation still touches legal review, tag governance, content management and customer-data workflows.
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Among UK B2C operators, 95 actively trading companies are running this consent-management platform on public-facing sites. Reported employment totals 1,047 people, suggesting the cohort is not confined to owner-managed ecommerce operations. Within detected cookie-compliance tools for the same sector, the platform sits ninth at 0.7% against a category denominator of 13,461. Registered-company locations skew towards London at 25.3%, followed by the South East at 14.7%, the North West at 13.7%, Yorkshire and The Humber at 9.5%, and the East of England at 7.4%.
Consent tooling is a procurement and governance choice as much as a web component. B2C operators using it usually need marketing, legal, product and ecommerce teams to agree how banners, preference centres and tracking tags behave across acquisition and repeat-purchase journeys. The vendor landscape is fragmented, with a long tail of cookie tools, content-management plug-ins and analytics add-ons sitting beside dedicated platforms. That makes ownership important: poorly controlled changes to tags or banner wording can alter what gets measured, what can be activated in campaigns, and what evidence is retained if a consumer challenges permission handling.
Adoption appears likely to stay tied to marketing-stack maturity rather than to sector fashion. Consumer businesses with direct sales, booking or subscription journeys tend to keep consent management close to analytics and customer-data work, while smaller operators may remain with simpler plug-ins until compliance review or attribution loss forces a change. The market has been moving towards bundled privacy controls inside broader web, commerce and marketing systems, so standalone platforms may face pressure unless they offer clearer governance, auditability or multi-site management. Scale-up scarcity in this cohort points to gradual replacement cycles, not a sudden wave of migration.
Adoption by company size
Adoption of Usercentrics varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Usercentrics (61 detected). 0.1% of the 26,843 companies with 10–50 employees run Usercentrics (29 detected). 0.1% of the 3,060 companies with over 50 employees run Usercentrics (4 detected).
95
Active firms
2026
0.7%
Of detected Cookie compliance share
UK B2C
7
Median headcount
Filed accounts
199
Verified contacts
Across this cohort
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Key facts
About 9% of the trading cohort reports turnover above £5M (9 of 95 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (10 firms), so a sizeable share is in its first few filing cycles.
This consent-management tool accounts for 0.7% of detected cookie-compliance use in UK B2C, against a denominator of 13,461 companies with a detectable system.
London accounts for 25.3% of the cohort (24 firms), followed by the South East at 14.7% (14) and the North West at 13.7% (13).
Detected stacks point towards acquisition-led websites: 60.0% also run a tag-management tool, 43.2% run web analytics and 35.8% use a bot-checking layer.
Sector tags overlap, but Field Services & Trades is the largest visible segment at 18.9% (18), ahead of Construction at 15.8% (15) and Travel & Hospitality at 13.7% (13).
Consent capture sits under the ICO’s privacy and electronic-communications remit, so B2C implementations tend to be tied to cookie banners, analytics permissions and marketing consent flows.
Consent management market share among UK B2C
Share of the 13,461 UK B2C with a detectable system. As of June 2026.
What else do Usercentrics-running B2C run?
Share of the 95 Usercentrics-running UK companies where each technology was also detected. As of June 2026.
Where Usercentrics B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£664.8K
Median UK turnover
9.5%
Above £5M turnover
10
Incorporated since 2022
199 verified decision-maker contacts
across these 95 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Usercentrics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates an online marketplace for booking sightseeing tours, attraction tickets, excursions, and travel activities worldwide. Platform allows users to search, compare, and reserve experiences…
Serves leisure travellers and tourists worldwide seeking attractions, tours, day trips and local experiences, plus travel platforms and affiliates needing marketplace access through its partner API.
Financial Health
DistressedDistressed · -84% CAGR over 3y
Location
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Operates passenger rail services and sells train tickets through online and digital channels. Provides timetables, real-time train information, ticket types including season and off‑peak fares, and…
Serves B2C rail passengers, including London commuters, part-time workers, students, families and leisure travellers using routes to London, Brighton, the Sussex coast and nearby destinations.
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Operates an online property marketplace listing residential properties for sale and rent in the UK. Provides house price data, estate agent directories, property valuation tools, and services such as…
Serves UK consumers looking to buy, rent or value homes, plus homeowners and sellers seeking agents, and property professionals including estate agents, letting agents, housebuilders and advertisers.
Location
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Provides vehicle rental services through an online platform and branch network, offering short‑term car hire, business fleet rentals, car subscription plans, chauffeur ride services, and car‑sharing.…
Targets leisure travellers, international visitors and business travellers using airport and city locations worldwide, as well as companies of all sizes seeking corporate mobility and fleet…
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Operates toy retail and e‑commerce activities and manages franchising of Hamleys-branded stores. Sells toys and games including dolls, construction sets, board games, plush toys, action figures,…
Sells primarily to consumers, especially parents, families and gift-buyers shopping for children’s toys and games online and in stores.
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling beauty and personal care products, including fragrances, makeup, skincare, haircare, oral care, and cosmetics. Offers branded items, gift sets, sample boxes,…
Sells to UK consumers shopping online for beauty, fragrance, skincare, haircare, personal care, mother-and-child and men’s grooming products, including gift buyers and customers seeking branded…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsOperates a mobile investment platform that allows individuals to buy and sell shares, ETFs and ETCs, set up automated investment plans, earn interest on uninvested cash, and manage portfolios through…
Sells to retail consumers in Europe who want to invest personal savings in shares, ETFs and ETCs through a mobile app, including beginner and cost-conscious self-directed investors starting with…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling women’s clothing and fashion accessories, including dresses, tops, knitwear, denim, coats, footwear, bags, and jewellery, with product collections, seasonal…
Sells to female consumers shopping online for fashion, including dresses, tops, denim, knitwear and accessories. Targets women seeking everyday, workwear, occasionwear and curve clothing across…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides online photo printing and personalisation services, producing photobooks, photo prints, wall art, calendars, greeting cards, phone cases and other photo gifts, and offering photo…
Serves consumers buying personalised photo products and gifts, alongside retail partners across Europe that offer photo printing through stores and online channels.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides online personal loans of £2,000–£10,000 to consumers. Offers a web-based application process, credit assessment, fixed-interest repayment plans of up to 60 months, and an online account…
Sells to UK consumers seeking personal loans up to £10,000, including borrowers funding home renovation, travel, weddings or other personal needs; applicants must be UK residents aged 21+ with…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Operates toy retail stores and an e‑commerce platform selling toys, games and children’s products, including construction sets, dolls, soft toys, action figures, board games, puzzles, educational…
Sells primarily to consumers: parents, families, children’s gift buyers and toy collectors shopping online or in-store, covering babies, preschool children and older children.
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Operates a Mercedes‑Benz car dealership selling new and approved used vehicles through an online showroom. Provides vehicle search, ordering, finance options, and related customer services for…
Serves UK consumers seeking new or approved used premium cars, plus business and fleet customers looking for company vehicles, offers, finance and support through an online showroom.
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Financial sub-scores
Computed from 5 filingsOrganises and sells package cultural tours and holiday itineraries in Europe, Asia, Africa and other destinations, including flights, hotel accommodation, guided sightseeing tours and coach travel,…
Serves B2C leisure travellers seeking packaged cultural holidays and escorted tours across Europe, Asia, Africa and the Americas, including repeat customers using its regular customer area.
Financial Health
StableStable · -10% CAGR over 6y
Location
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Computed from 5 filingsOperates an online platform that lists and sells tickets for sightseeing tours, attraction entry, guided experiences and excursions, allowing travellers to search, compare and book activities from…
Serves B2C leisure travellers, tourists and holidaymakers planning trips worldwide, especially visitors to major cities and attractions seeking sightseeing, excursions, tours and local travel…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online platform for booking campervan, motorhome and RV rentals for road trips across multiple international locations. Provides vehicle hire, one-way rentals, trip planning resources,…
Serves consumers and tourists planning road trips, including individuals, couples and families renting campervans, motorhomes and RVs across Europe, North America and Oceania.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates consumer insurance brands including Assetsure and Juno, providing specialist policies for high‑value personal items such as jewellery, watches, art, antiques, bicycles and collectibles, and…
Serves consumers and the general public seeking specialist personal insurance for valuable possessions, including jewellery, watches, collectibles, fine art, antiques, bicycles, hearing aids and…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online savings platform that enables individuals, businesses and charities to deposit cash across multiple bank savings accounts through a single application, portfolio dashboard and cash…
Serves personal savers, businesses, charities and financial advisers seeking access to multiple UK bank savings accounts and cash deposit options through one platform.
Financial Health
StableStable
Location
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Computed from 5 filingsRetailer of baby and nursery products through an online store, including prams, pushchairs, car seats, nursery furniture, bedding, toys, feeding equipment, travel cots, and related accessories from…
Sells to consumers, primarily expectant parents, new parents and families buying prams, car seats, nursery furniture, feeding, travel and baby care products.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates backpacker hostels, party hostels, sports bars and pubs across European cities. Manages St Christopher’s Inns hostels with dorm and private rooms, Belushi’s late‑night bars serving food and…
Serves backpackers, tourists and budget travellers visiting European city centres, alongside nightlife, live music and sports bar customers seeking social venues and value accommodation.
Financial Health
StrongStrong · Hiring · 11% CAGR over 5y
Location
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Sells new and approved used Mercedes-Benz vehicles through an online showroom, allowing customers to search stock, configure models, and access purchase offers. Provides vehicle financing…
Serves UK consumers shopping for new or approved used premium cars online, plus business and fleet buyers seeking company vehicles, finance and support through official showrooms.
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Distributes and sells kitchenware and dining products including kitchen knives, knife sets, cookware, frying pans, cast‑iron cocottes, tableware, food storage systems and small kitchen tools through…
Sells primarily to UK consumers, home cooks and cooking enthusiasts shopping direct for kitchenware, including people equipping home kitchens or upgrading cooking and dining items.
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Provides personal insurance products including motor, liability, legal expenses, disability, accident, household contents, dental supplementary and private pension policies. Offers policy advice,…
Serves private consumers and households seeking personal insurance advice and cover, including drivers, tenants or homeowners, working adults, families, travellers, and people planning healthcare,…
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Operates an online retail store selling tools and trade supplies, including power tools, hand tools, tool storage, accessories, fixings, sealants, electrical items, workwear, PPE, and garden…
Serves UK DIY consumers, tradespeople and small trade businesses buying power tools, hand tools, workwear, fixings, decorating supplies and related equipment online.
Financial Health
N/AN/A
Location
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Organises and promotes HYROX fitness racing competitions, allowing participants to compete in standardized indoor fitness events. Provides race registration, results and rankings, training resources,…
Serves fitness enthusiasts and competitive athletes seeking race entry, plus spectators, gyms, trainers, coaches, charities and brand partners involved in functional fitness events.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells legwear and apparel including socks, tights, stockings and compression hosiery, as well as sportswear, underwear and accessories for women, men and children through retail and…
Sells directly to consumers shopping for women’s, men’s and children’s legwear, underwear, sportswear and fashion basics, including families and active/sports-oriented shoppers via its online store.
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Computed from 5 filingsRetailer of fashion accessories selling handbags, wallets, small leather goods, belts, keyrings and related items through branded stores and an e‑commerce website for consumers worldwide.
Sells to consumers shopping for fashion accessories, especially handbags, wallets and related accessories through its online store. Targets individual retail customers rather than businesses or…
Financial Health
DistressedDistressed · -14% CAGR over 4y
Location
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Computed from 5 filingsDevelops and operates a social media platform and mobile app that distributes advertising revenue with users, creators, communities and charities, and provides tools for posting, viewing and…
Serves a mixed B2C and B2B market: consumers using social media, creators and publishers building audiences, charities and communities, and brand advertisers seeking access to the platform’s users.
Financial Health
DistressedDistressed · -18% CAGR over 4y
Location
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Computed from 3 filingsOperates and manages public car parks and parking facilities. Offers pre‑booked and pay‑as‑you‑go parking, season tickets, airport parking, and electric vehicle charging, with booking and payment…
Serves motorists seeking city-centre and airport parking across major UK cities, including EV drivers and regular commuters, alongside businesses and property owners seeking parking partnerships.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates backpacker hostels and hospitality venues across Europe, including St Christopher’s Inns hostels with private and dorm accommodation, Belushi’s late‑night sports bars, The Flying Pig hostels…
Serves backpackers, tourists and group travellers seeking hostel accommodation across European city destinations, plus consumers visiting city-centre bars for food, drinks, live music, parties and…
Financial Health
WeakWeak
Location
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Computed from 5 filingsProvides an AI-powered personal financial planning platform that aggregates users’ income, spending, investments and net worth, offers scenario modelling for financial decisions, personalised…
Serves UK consumers seeking personal financial planning support, including individuals managing income, spending, investments, net wealth, and life goals such as buying a home, moving abroad,…
Financial Health
StrongStrong
Location
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Computed from 3 filingsArranges luxury cruise holidays and bespoke cruise itineraries. Acts as a travel agent selling ocean, river and expedition cruises from multiple cruise lines, providing booking, itinerary planning…
Serves UK consumers and discerning travellers seeking tailored luxury cruise holidays, including couples, singles and holidaymakers interested in ocean, river, expedition, small-ship and world…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsSells nutritional supplements and natural health products, including herbal sleep blends, magnesium complexes, algae-based supplements and digestive support formulas, along with natural skincare…
Serves health-conscious consumers buying natural nutrition, skincare and lifestyle products, including people new to supplements, vegetarians, athletes and others with active lifestyles.
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Computed from 2 filingsProvides guided sightseeing tours and day trips from London using luxury coaches and vintage open‑top buses. Offers itineraries to attractions such as Stonehenge, Windsor, Bath, Warner Bros. Studio…
Serves leisure travellers, families and tourist groups visiting London and nearby attractions, plus customers seeking private sightseeing experiences and day trips to heritage, film and city…
Financial Health
StableStable · -6% CAGR over 1y
Location
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Computed from 3 filingsProvides private mental health services including psychiatric assessments, psychology and therapy for conditions such as anxiety, depression and eating disorders, alongside ADHD and autism…
Serves self-paying and insured private patients and families seeking mental health, neurodevelopmental, eating disorder and dementia care, including children, adults and older people, with UK-wide…
Financial Health
WeakWeak · -88% CAGR over 2y
Location
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Operates backpacker hostels, party hostels, sports bars and pubs across Europe under brands including St Christopher’s Inns, Belushi’s Bars and The Flying Pig, providing accommodation, food and…
Sells to backpackers and tourists seeking hostel accommodation, plus nightlife customers for sports bars and pubs. Also serves group accommodation buyers and targets investors and brand partners for…
Financial Health
N/AN/A
Location
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Operates backpacker hostels, party hostels, sports bars and pubs under brands including St Christopher’s Inns, Belushi’s and The Flying Pig. Provides dormitory and private accommodation, food and…
Serves backpackers, tourists and budget travellers seeking hostel accommodation across European city destinations, plus consumers visiting city-centre bars and pubs for nightlife, live music, sports,…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 2 filingsOperates backpacker hostels, bars, and pubs as part of the Beds & Bars hospitality group. Provides hostel accommodation with private and dorm rooms, and runs late‑night sports and party bars offering…
Serves backpackers and budget travellers seeking hostel accommodation in European city destinations, plus tourists, nightlife customers and sports fans using associated bars and pubs.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 5 filingsOperates an online trading platform offering cryptocurrency trading, crypto perpetual futures, and tokenised derivatives linked to publicly traded stocks and ETFs, allowing users to buy, sell and…
Sells to retail investors and crypto traders in Europe, from first-time users starting with small amounts to more experienced individuals seeking leveraged crypto perpetual futures and exposure to…
Financial Health
StrongStrong · -2% CAGR over 5y
Location
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Computed from 5 filingsSells hot tubs, swim spas, ice baths and saunas, along with garden pods and spa accessories. Provides delivery, installation, servicing, repair, relocation and disposal of hot tubs, plus water…
Serves UK homeowners and private consumers seeking garden leisure and wellness products, plus existing hot tub owners needing aftercare and trade dealers interested in stocking products.
Financial Health
StableStable · -10% CAGR over 4y
Location
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Computed from 5 filingsArranges finance for leisure vehicles including caravans, campervans and motorhomes. Provides online quotes and finance calculators and brokers hire purchase loans by connecting customers with…
Serves consumers and families seeking finance for leisure vehicles, including caravan, campervan and motorhome buyers, particularly campers, road trippers and weekend travellers.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides online training, continuing professional development (CPD) courses, study resources, and podcasts for counsellors and counselling students. Offers learning materials on therapy skills,…
Serves qualified counsellors, counselling trainees and students, including practitioners needing CPD and support with online, telephone and inclusive therapy practice.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsOperates an agency for short‑term and vacation rental properties, marketing and booking furnished apartments and houses for guests and providing property management, guest communication, and hosting…
Serves leisure and business travellers, families and groups seeking short-stay homes in central London, alongside London homeowners looking to host professionally managed vacation rentals.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsMarkets and sells new and approved used passenger vehicles through an online showroom, enabling customers to browse stock, configure models, value part‑exchange vehicles, and access finance offers,…
Serves UK consumers shopping for new or approved used premium cars, including luxury and performance models, as well as businesses and fleet buyers seeking company vehicles.
Financial Health
WeakWeak
Location
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Computed from 4 filingsProvides international eSIM mobile data plans and virtual phone numbers through an online platform, enabling users to purchase and install digital SIMs for mobile connectivity across multiple…
Serves individual travellers and mobile users seeking country-specific, regional or global mobile connectivity across destinations including Europe, Asia, the Middle East and South America.
Financial Health
WeakWeak · Hiring · 39% CAGR over 3y
Location
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Distributes and sells Mercedes‑Benz vehicles, offering new and approved used models through an online showroom. Provides vehicle search and configuration, business and fleet purchasing options,…
Serves UK consumers and business/fleet buyers seeking new or approved used Mercedes-Benz cars, including luxury model customers and users of vehicle finance and showroom support.
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Computed from 3 filingsProvides specialist insurance policies for holiday homes, holiday lets, second homes and overseas properties. Offers cover for properties used by owners, friends or paying guests, including…
Serves private holiday-home owners and holiday-let landlords with cottages, villas, apartments or second homes in the UK, France, Spain and Portugal, whether used personally, by friends/family or…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a global network of affiliated private language schools. Provides language courses in multiple languages, study abroad programmes, and online classes, and offers teacher training and…
Serves consumers and education professionals globally, including language learners studying locally or abroad, young learners, exam candidates, and aspiring or existing language teachers seeking…
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Computed from 5 filingsSupplies assistive technology and equipment for people with hearing or visual impairments, including hearing aid accessories, radio aid systems, alerting devices, classroom soundfield systems,…
Serves consumers with hearing or sight loss, mobility or daily living needs, alongside schools, workplaces and visitor-facing organisations requiring accessibility support.
Financial Health
StableStable · -61% CAGR over 5y
Location
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Computed from 4 filingsOperates backpacker and party hostels offering dormitory and private room accommodation. Also runs sports bars and pubs providing food, drinks and entertainment, including live music, DJs and sports…
Serves leisure travellers, backpackers and tourists seeking hostel accommodation in European city centres, plus consumers visiting late-night party, live music, sports bars and historic pubs.
Financial Health
WeakWeak · Hiring · 31% CAGR over 3y
Location
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How Usercentrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Usercentrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use Usercentrics?
What share of UK B2C companies run Usercentrics?
How is Usercentrics usage detected?
What size B2C companies use Usercentrics in the UK?
What do Usercentrics-running B2C companies also run?
Can I get contact details for these companies?
Search 95 UK companies by the consent management technology they run.
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