E-Commerce Companies Using Akamai Bot Manager in the UK: 52 Active Firms (2026)
E-commerce companies running bot management protect online storefronts from automated abuse and high-volume scraping in the UK market.
For online retailers, bot-management tooling sits between edge security, fraud operations and trading teams. It screens automated traffic before it distorts stock availability, pricing intelligence, login flows or checkout capacity. Adoption tends to signal a business with enough direct traffic to justify specialist controls, plus web engineering or security staff able to tune rules without damaging conversion. The buying centre is usually broader than IT procurement: ecommerce owners care about basket completion, infrastructure teams care about availability, and fraud teams care about credential abuse and account creation.
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The UK adoption picture is small and fairly concentrated: 52 actively trading e-commerce operators run this bot-management system. Reported employment across the cohort totals 2,142 people, which fits the profile of retailers with in-house digital operations rather than purely outsourced storefronts. Within the e-commerce security-tool ranking, the system sits fifth, with a 2.5% share against a 2,115-company sector denominator; the four higher-penetration tools account for 82.9%, 9.8%, 3.4% and 2.7%, respectively. The registered-address skew is also clear: London accounts for 34.6% of adopters, followed by the East of England at 15.4%, the North West at 9.6%, and the East Midlands and South East at 7.7% each.
Retailers running this type of stack need to treat it as part security control, part customer-experience infrastructure. Traffic scoring can affect account access, payment attempts and order completion, so procurement tends to involve security, ecommerce and legal teams rather than a website owner alone. Privacy review matters where device signals, behavioural patterns or IP-level decisions are used to separate customers from automated traffic. Commercially, the vendor market is tied to content-delivery, hosting and tag-management choices, which can make replacement more like an infrastructure migration than a simple plug-in swap.
Adoption appears likely to remain concentrated among retailers with direct checkout exposure, repeat account activity and visible inventory pressure. Smaller merchants tend to rely on lighter challenge tools or controls bundled into hosting, while larger operators have more reason to pay for policy tuning, managed rules and incident response. Migration pressure may come from wider edge-security contracts and from the need to reduce false positives during peak trading periods. Consolidation seems more plausible than a broad greenfield wave, particularly where ecommerce teams already depend on adjacent delivery and optimisation platforms.
Adoption by company size
Adoption of Akamai Bot Manager rises with company size across the trading UK e-commerce companies in this cohort. 0.1% of the 58,696 companies with under 10 employees run Akamai Bot Manager (41 detected). 0.4% of the 2,333 companies with 10–50 employees run Akamai Bot Manager (10 detected). 1.3% of the 158 companies with over 50 employees run Akamai Bot Manager (2 detected). That is a 1.2% gap between the over 50 employees and under 10 employees bands.
52
Active firms
2026
2.5%
Of detected Security share
UK e-commerce
3
Median headcount
Filed accounts
95
Verified contacts
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Key facts
About 5% of the trading cohort reports turnover above £5M (3 of 52 firms) — the rest sits below that revenue band.
Within e-commerce security tooling, the bot-management system used by this cohort accounts for 2.5% (52) of 2,115 companies with a detectable system.
Simpler challenge-and-response tools dominate the same e-commerce security category, with the largest detected option at 82.9% (1,753) and the second at 9.8% (208).
London accounts for 34.6% (18) of e-commerce firms running this bot-management system, followed by the East of England at 15.4% (8).
Stack overlap points to marketing and edge infrastructure: 55.8% (29) also run tag-management tooling, while 42.3% (22) run an additional edge-security or delivery layer.
The cohort leans towards retail-heavy storefronts: Fashion & Retail appears on 75.0% (39), while Wholesale & Distribution and Sport & Leisure each appear on 13.5% (7).
Security market share among UK E-Commerce
What else do Akamai Bot Manager-running E-Commerce run?
Share of the 52 Akamai Bot Manager-running UK companies where each technology was also detected. As of June 2026.
Where Akamai Bot Manager E-Commerce are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
3
Median headcount
£302.5K
Median UK turnover
5.8%
Above £5M turnover
0
Incorporated since 2022
95 verified decision-maker contacts
across these 52 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK E-Commerce using Akamai Bot Manager
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Operates an online marketplace platform that enables individuals and businesses to buy and sell new and used goods through auctions and fixed‑price listings, including electronics, fashion, vehicles,…
Serves consumers buying new and used goods across many categories, plus individual sellers and business sellers using the marketplace to reach buyers. Also targets vehicle buyers and sellers,…
Location
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Financial sub-scores
Computed from 2 filingsOperates an e-commerce retail platform selling sportswear, trainers and sporting goods. Offers branded clothing, footwear and accessories for men, women and children, including football boots,…
Serves B2C online shoppers, including men, women and children, buying sports fashion, footwear, apparel, accessories and sporting goods from major brands across multiple country sites.
Financial Health
StrongStrong · Hiring · 74% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail platform selling consumer goods including electronics, home and garden products, furniture, appliances, toys, games, and household accessories, with options for home…
Sells primarily to consumers and households shopping online or in-store for home, garden, technology, appliances, toys, baby products and video games, including families and people furnishing or…
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsOperates retail businesses selling own-brand food, clothing, homeware and beauty products through stores and online. Also provides financial services and international retail operations, and…
Serves retail consumers and households in the UK and internationally, including grocery shoppers, clothing and homeware buyers, beauty customers and users of retail banking services.
Financial Health
StrongStrong
Location
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Operates online retail of sportswear, trainers, sporting goods and accessories from major brands, including clothing for men, women and children, and equipment for activities such as football,…
Sells to individual consumers shopping online for sportswear, trainers, sporting goods and casual apparel, with separate ranges for men, women and children across multiple country sites.
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Operates retail stores and online platforms selling own‑brand food, clothing, homeware and beauty products. Also provides financial services including banking, credit and insurance through associated…
Sells primarily to consumers in the UK and internationally, including retail shoppers and customers of food, fashion, home, beauty, banking and related services.
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Operates retail businesses selling own‑brand food, clothing, home and beauty products through stores and online channels, and provides related financial services including banking, credit and payment…
Serves retail consumers in the UK and internationally, including shoppers for food, clothing, home and beauty products, plus customers using banking and related services.
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Financial sub-scores
Computed from 5 filingsDesigns and retails clothing, footwear and fashion accessories for women, men, teenagers and children through online stores and branded retail channels, offering seasonal apparel collections and…
Sells to UK consumers, with dedicated ranges for women, men, teenagers, children and households shopping online for fashion, footwear, accessories and home products.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Operates a retail chain and e‑commerce platform selling consumer goods including electronics, home furniture, appliances, toys, video games, garden equipment and household accessories, with online…
Serves UK consumers and households shopping online or in-store, including families, homeowners, renters, parents and gift buyers seeking everyday retail purchases across home, garden, tech, toys and…
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Financial sub-scores
Computed from 5 filingsOperates a retail business selling own‑brand food, clothing, homeware and beauty products through stores and online channels. Also provides banking and financial services, and runs international…
Serves retail consumers buying own-brand food, clothing, homeware, beauty and financial services, mainly in the UK with international customers also addressed.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsOperates a retail chain and e‑commerce platform selling clothing, footwear, lingerie, beauty products, homeware, gifts, and packaged food and drink, alongside seasonal items such as flowers, hampers,…
Serves individual consumers and households shopping for clothing, lingerie, childrenswear, homeware, beauty, food, drink, flowers and gifts, with online account holders and store shoppers as key…
Financial Health
StableStable · -44% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates retail and online sales of clothing, footwear, lingerie, beauty products, homeware, gifts, and food and drink. Offers product ranges for women, men, and children, with ordering options…
Serves B2C shoppers, including women, men, parents and gift buyers, seeking fashion, lingerie, childrenswear, home, beauty, food and drink through online ordering, delivery, collection and stores.
Financial Health
WeakWeak
Location
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Operates retail businesses selling own‑brand clothing, homeware, beauty products and food through stores and online. Also provides financial services including banking, credit and insurance, and…
Serves retail consumers in the UK and internationally, including shoppers of own-label food, clothing, home and beauty ranges, plus customers using retail banking and related services.
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Operates retail stores and an e‑commerce platform selling sports clothing, footwear and equipment. Offers products including trainers, football boots, running gear, outdoor apparel and accessories…
Serves UK consumers and families, including men, women and children, interested in sports, fitness and leisure categories such as football, running, training, outdoor activities and branded athletic…
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Computed from 5 filingsOperates retail businesses selling own‑brand food, clothing, homeware and beauty products through stores and online channels. Also provides financial products and services, and runs international…
Sells primarily to retail consumers seeking food, clothing, homewares, beauty and banking services, mainly in the UK and through international operations; addresses both online shoppers and store…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates retail and online businesses selling own‑brand food, clothing, homeware and beauty products, and provides banking and financial services. Manages international retail operations and supply…
Serves primarily B2C consumers in the UK and internationally, targeting shoppers across food retail, fashion, home and beauty, plus personal banking and services customers.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online and catalogue retail platform selling consumer goods including electronics, home furniture, appliances, toys, video games, and garden products, with options for home delivery and…
Serves B2C consumers and households, including parents, homeowners, renters, gift buyers, gamers and tech shoppers, making everyday and occasional purchases through online and store-based retail…
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Computed from 2 filingsOperates retail businesses selling own-brand food, clothing, homeware and beauty products through stores and online. Also provides financial services and international retail operations, and partners…
Sells primarily to retail consumers and households in the UK and internationally, across food, clothing, home, beauty and banking services; also serves online grocery shoppers through Ocado Retail.
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates retail businesses selling own‑brand food, clothing, homeware and beauty products through stores and online. Also provides financial products and services and runs international retail…
Targets retail consumers and households, primarily in the UK and internationally, shopping for own-brand food, clothing, home, beauty and related financial services through stores and online.
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates an online marketplace where individuals and businesses buy and sell new and used goods. Provides listing tools, payment processing, advertising services, and integrations for inventory,…
Serves businesses selling on eBay, particularly small businesses and online merchants seeking third-party tools for inventory, listings, shipping, promotions, payments and logistics.
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Operates an online retail platform selling sportswear, trainers, and sporting goods for men, women, and children. Offers branded athletic clothing, footwear, and accessories, along with equipment for…
Serves individual consumers and families shopping for men’s, women’s and kids’ sportswear, sneakers and sports accessories through international ecommerce sites.
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Operates an e‑commerce retail platform selling sportswear, trainers and sporting goods. Offers clothing, footwear and accessories for men, women and children from major sports brands, including…
Serves B2C online shoppers—men, women and children, plus sports fans, athletes and casual fitness customers—buying branded sports fashion, footwear and accessories through country-specific ecommerce…
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Operates an online retail platform selling sportswear, trainers, and sporting goods for men, women, and children. Offers branded apparel, footwear, and equipment for activities including football,…
Sells primarily to consumers, including men, women and children shopping for sports, fitness and casualwear products, with separate country sites for shoppers across the UK, US, Europe and other…
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Computed from 4 filingsOperates an online retail platform selling sportswear, footwear, and sporting goods. Offers trainers, clothing, and accessories for men, women, and children, alongside equipment for sports such as…
Sells directly to consumers, especially men, women and kids buying branded sportswear, trainers, sporting goods and accessories. Targets individual shoppers across multiple international markets…
Financial Health
StableStable
Location
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Operates an online retail platform selling sportswear, trainers and sporting goods for men, women and children, including football, running, training and outdoor equipment, along with apparel and…
Sells to consumers, including men, women and children, shopping for sportswear, trainers, sporting goods and accessories. Targets general retail customers across multiple sports and outdoor…
Location
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Operates an online retail platform selling sportswear, trainers, sporting goods and accessories for men, women and children, including football boots, running shoes, athletic clothing, and branded…
Sells to B2C shoppers, including men, women and children, buying sports footwear, apparel, accessories and sports fashion from major brands through online retail channels.
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Operates an online retail platform selling sportswear, trainers and sporting goods for men, women and children. Offers clothing, footwear and accessories for activities such as football, running,…
Sells to consumers shopping for sportswear, trainers, sporting goods and accessories, targeting men, women and children. Serves individual retail customers across multiple international markets…
Location
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Operates an online retail platform selling sports footwear, athletic clothing, sporting goods and accessories for men, women and children. Offers products from major sports brands including trainers,…
Sells directly to consumers, especially men, women and children buying branded trainers, sportswear, sporting goods and accessories. Serves individual shoppers across multiple international markets…
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Financial sub-scores
Computed from 5 filingsOperates an online ticketing platform for live events, enabling customers to browse and purchase tickets for concerts, festivals, theatre, comedy, sports and attractions, with event listings…
Serves consumers across the UK attending live entertainment and sports events, including music fans, festivalgoers, theatre and comedy audiences, families, attraction visitors and sports fans.
Financial Health
StableStable · -64% CAGR over 4y
Location
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Operates an online retail platform selling sportswear, trainers, sporting goods and accessories for men, women and children. Offers branded football, running and outdoor equipment, athletic apparel,…
Serves retail consumers shopping online for sportswear, sneakers, sporting goods and accessories, with ranges for men, women and children, including team sports, running, training, outdoor and rugby…
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Operates an online retail platform selling sports footwear, clothing and equipment. Offers trainers, sports fashion, teamwear, outdoor gear and accessories for men, women and children from multiple…
Sells to consumer shoppers, including men, women and families buying for children, seeking sportswear, trainers, team sports gear, outdoor and fitness products, apparel, accessories and gift cards…
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Operates retail businesses selling own‑brand food, clothing, homeware and beauty products through stores and online, and provides related services including banking and financial products alongside…
Serves retail consumers and households in the UK and internationally, including shoppers for food, clothing, home and beauty, and users of related banking and services.
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Operates retail businesses selling own‑brand food, clothing, homeware and beauty products through stores and online channels, and provides financial services including credit cards, loans and…
Serves retail consumers in the UK and internationally, including food shoppers, clothing, home and beauty customers, and users of related banking and services products.
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Financial sub-scores
Computed from 4 filingsOperates retail and online sales of sportswear, footwear, and sporting goods, including trainers, athletic clothing, accessories, and equipment for sports such as football, running, rugby, and…
Sells to B2C shoppers buying sports footwear, apparel, equipment and accessories for men, women and children, including participants and fans of football, running, rugby, training and outdoor…
Financial Health
StableStable
Location
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Computed from 4 filingsOperates an online ticketing platform selling tickets for live events including concerts, festivals, theatre, comedy, exhibitions and sports. Lists event schedules and venues and processes online…
Serves UK consumers buying tickets for live entertainment, including music fans, festivalgoers, comedy audiences, theatre and arts attendees, sports spectators, families, and visitors to attractions.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 3y
Location
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Operates department stores and an online retail platform selling branded clothing, footwear and accessories for men, women and children, along with beauty products, homeware, electrical goods, sports…
Serves UK consumers and families shopping across men’s, women’s and children’s fashion, designer brands, beauty, gifts, homewares, electricals, sports and cycling categories.
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Computed from 3 filingsOperates retail businesses selling own‑brand food, clothing, homeware and beauty products through stores and online. Also provides banking and financial services and manages international retail and…
Serves consumers in the UK and internationally across grocery, clothing, home, beauty and financial services retail markets.
Financial Health
StableStable
Location
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Computed from 5 filingsOperates an online retail platform selling sportswear, trainers, sporting goods and accessories for men, women and children. Offers branded footwear, apparel and equipment for activities such as…
Sells B2C to individual shoppers and families, including men, women and children, seeking sports and fitness apparel, footwear, accessories and fan merchandise through online country sites.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates an online retail platform selling branded sportswear, trainers, sporting equipment, and accessories for men, women, and children. Offers products across categories including football,…
Serves B2C retail customers, including men, women and children shopping for sports, fitness, outdoor and casual fashion brands, through country-specific ecommerce sites in the US, UK, Europe and…
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 4 filingsOperates an online retail store selling homeware, garden products, clothing, electricals, toys, gifts, beauty items and sports goods. Also offers personalised products and consumer credit payment…
Sells to UK consumers and families shopping online for homeware, garden items, clothing, toys, gifts, beauty, tech and appliances, including customers seeking personalised products and flexible…
Financial Health
StableStable · Hiring · 5% CAGR over 3y
Location
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Operates an online retail platform selling sportswear, footwear, and sporting goods. Offers branded trainers, clothing, and accessories for men, women, and children, including equipment and apparel…
Sells to consumers shopping online for sports footwear, apparel, accessories and sporting goods, including men, women, children, sports participants and fans.
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Financial sub-scores
Computed from 5 filingsOperates a department store and e‑commerce retail business selling clothing, shoes, accessories, beauty products, jewelry, home goods, furniture, and electronics from multiple fashion and lifestyle…
Targets individual consumers and households shopping online, including women, men, kids and babies, plus-size, petite, maternity, young adult, gift-registry and home-furnishing shoppers.
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Operates retail stores and an online shop selling branded health, beauty and household products, including toiletries, skincare, cosmetics, haircare, fragrances, cleaning supplies, baby items, and…
Serves UK consumers and households shopping online or on the high street for value-priced health, beauty, personal care, household, baby, pet, food and drink essentials.
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Computed from 5 filingsOperates an online retail platform selling designer clothing, shoes, accessories and beauty products from multiple fashion brands. Provides e‑commerce shopping, order fulfilment, payments and returns…
Sells to fashion-conscious consumers shopping online for designer women’s and men’s clothing, shoes, accessories and beauty products, including customers seeking occasion, festival, holiday and…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Operates a footwear retail business selling branded shoes, trainers, boots and sandals for women, men and children. Offers products from brands such as Nike, adidas and Dr. Martens through an…
Sells directly to consumers shopping online for branded and own-label footwear, including women, men and children seeking trainers, boots, sandals, heels, smart shoes and shoe accessories.
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Computed from 5 filingsOperates an online retail platform selling branded clothing, footwear and sportswear for men, women and children. Offers trainers, apparel and accessories from multiple brands through an e‑commerce…
Serves B2C retail customers buying branded fashion, footwear and sportswear for men, women and children, with site options for shoppers in the UK, Ireland and several European countries.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsRetailer of women’s lingerie, bras, knickers, nightwear and sleepwear, along with swimwear, clothing, fragrances and beauty products. Sells items through an e‑commerce website and stores, and offers…
Serves UK consumers, primarily women shopping for bras, lingerie, knickers, nightwear, swimwear, beauty, fragrance and accessories through ecommerce and stores.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of cycling equipment selling mountain, road and gravel bikes, bike components, tools, accessories, clothing and protective gear, along with maintenance products and parts from…
Sells to consumer cycling enthusiasts and riders, particularly mountain bike, gravel and road cyclists shopping online for personal bikes, components, clothing, protection and accessories.
Financial Health
DistressedDistressed · -3% CAGR over 4y
Location
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Computed from 5 filingsOperates a retail chain and online store selling health and wellbeing products, toiletries, cosmetics, perfume, household cleaning items, baby products, food and drink, and other everyday consumer…
Serves UK consumers shopping online and in high-street stores for branded health, beauty, toiletries, household, baby, pet and food and drink products, with an emphasis on value-conscious shoppers.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsRetailer of footwear and accessories through an e‑commerce site and stores, offering men’s, women’s and kids’ shoes, trainers, boots and sandals from multiple brands and its own label, plus shoe care…
Sells to consumers shopping online for branded and own-label footwear, including women, men and children seeking trainers, shoes, boots, sandals and related accessories.
Financial Health
StableStable · -7% CAGR over 4y
Location
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How Akamai Bot Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. e-commerce companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of e-commerce companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Akamai Bot Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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