E-Commerce Companies Using hCaptcha in the UK: 208 Active Firms (2026)
E-commerce companies using CAPTCHA sell goods or services online while adding bot-resistance checks to UK customer journeys.
For e-commerce operators, this CAPTCHA stack sits at the point where traffic quality, conversion loss and fraud control meet. It is usually deployed on account access, forms, checkout-adjacent flows or high-risk browsing sessions, rather than as a back-office tool. Adoption tends to signal a business with enough direct-channel volume to care about automated scraping, credential stuffing and spam, but not necessarily an enterprise-scale security team. The buyer is often a founder-led commerce, growth or operations function working with a small technical team or agency, where the engagement is operational: tuning challenge rates, reducing false positives and keeping basket completion tolerable.
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There are 208 trading UK e-commerce companies running this CAPTCHA stack. Within the detected security category for e-commerce, it is the second-ranked option at 9.8%, behind the main CAPTCHA alternative at 82.9%; the denominator for that category share is 2,115 sector websites. The regional pattern is weighted towards London at 25.0%, followed by the South East at 13.0%, the North West at 12.5%, the South West at 11.1% and Yorkshire and The Humber at 8.7%. Reported employment totals 1,481 people, with 100% of the 121 headcount-reporting firms recording at least one employee.
Bot checks in online retail sit close to privacy, accessibility and payment-risk controls. Customer-facing challenge tools can process IP addresses, device characteristics and behavioural signals, so retailers need a clear lawful-basis view, retention discipline and fallbacks for shoppers who cannot complete a challenge. Procurement is usually shaped by hosted-commerce integrations, agency implementation and consent-management settings rather than full security tenders. The commercial risk is not only fraud leakage; over-zealous challenge placement can suppress checkout completion, especially when traffic is acquired through paid media or email campaigns.
Adoption appears tied to a broader shift from generic website security towards journey-level traffic governance. Retailers with lean teams tend to prefer tools bundled into commerce, hosting or agency-managed stacks, which may limit deep customisation but keeps operating effort low. The cohort still looks weighted towards smaller merchants and early-commercial operators, so churn between bot-checking providers is likely where challenge friction affects conversion. Consolidation in the security and commerce-platform ecosystem may also push some users towards bundled alternatives, while privacy-sensitive merchants may keep a separate challenge layer where it reduces reliance on ad-tech identity signals.
Adoption by company size
Adoption of hCaptcha rises with company size across the trading UK e-commerce companies in this cohort. 0.2% of the 58,696 companies with under 10 employees run hCaptcha (138 detected). 2.9% of the 2,333 companies with 10–50 employees run hCaptcha (67 detected). 3.2% of the 158 companies with over 50 employees run hCaptcha (5 detected). That is a 3% gap between the over 50 employees and under 10 employees bands.
208
Active firms
2026
9.8%
Of detected Security share
UK e-commerce
6
Median headcount
Filed accounts
388
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (9 of 208 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (18 firms), so a sizeable share is in its first few filing cycles.
hCaptcha accounts for 9.8% (208) of detected Security systems among e-commerce firms, compared with reCAPTCHA at 82.9% (1,753) across 2,115 companies with a detectable system.
The cohort is concentrated in London 25.0% (52), followed by the South East 13.0% (27), the North West 12.5% (26), the South West 11.1% (23), and Yorkshire and The Humber 8.7% (18).
Co-detection points to hosted commerce stacks: 85.1% (177) also run Cloudflare, 77.9% (162) run Shopify, and 32.7% (68) run Klaviyo.
Sector overlap is weighted towards Fashion & Retail 37.5% (78), FMCG 24.0% (50), and Wholesale & Distribution 16.3% (34).
Security market share among UK E-Commerce
Share of the 2,115 UK E-Commerce with a detectable system. As of June 2026.
What else do hCaptcha-running E-Commerce run?
Share of the 208 hCaptcha-running UK companies where each technology was also detected. As of June 2026.
Where hCaptcha E-Commerce are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£516.4K
Median UK turnover
4.3%
Above £5M turnover
18
Incorporated since 2022
388 verified decision-maker contacts
across these 208 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK E-Commerce using hCaptcha
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online platform for discovering music festivals, concerts and nightlife events, listing event details and ticket prices and enabling users to browse and purchase tickets for events…
Serves consumers seeking access to live music, club nights, festivals and cultural events, with listings spanning global festivals and events in Hong Kong, Singapore, Thailand, Portugal and the…
Financial Health
HealthyHealthy · Hiring · 53% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of branded streetwear and footwear, selling trainers, clothing and accessories from brands such as Nike, Adidas, Yeezy, Fear of God and Off‑White. Also offers custom items and…
Sells to B2C fashion consumers, especially sneaker and streetwear buyers, including UK online shoppers and international customers using personal shopping.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsOperates an online pharmacy providing remote consultations and prescription dispensing. Supplies medications for conditions such as weight loss, smoking cessation, hair loss, sexual health, and…
Serves UK consumers and patients seeking online pharmacy access, NHS services, private treatments, repeat prescriptions, and discreet delivery for men’s health, women’s health, weight loss, smoking…
Financial Health
HealthyHealthy · -5% CAGR over 2y
Location
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Computed from 4 filingsOperates online auctions for art, antiques and collectibles, including jewellery, watches, coins, wine, firearms and modern design. Provides valuation, cataloguing and marketing services for sellers…
Serves private collectors, individual sellers, estates and trade buyers in the UK and abroad across fine art, antiques, jewellery, watches, wines, coins, firearms, militaria and design.
Financial Health
WeakWeak · -77% CAGR over 3y
Location
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Computed from 5 filingsOperates e‑commerce stores selling official merchandise for music and entertainment artists, including clothing, accessories and collectibles, and provides merchandise production, distribution and…
Serves music and entertainment artists, labels and rights holders, alongside consumers who are fans of featured artists through a UK-focused online store.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProduces and delivers fresh, human‑grade dog food through a subscription service. Prepares gently cooked meals with meat and vegetables, portioned to dogs’ nutritional needs based on a profile, and…
Sells directly to dog owners and pet households, primarily consumers seeking personalised fresh food meal plans delivered to their door. Targets owners focused on pet health, convenience, and…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling divan beds, bed frames, mattresses, headboards, and bedroom furniture. Product range includes ottoman storage beds, smart beds with lighting or charging…
Serves UK consumers and households shopping online or in store for affordable bedroom and home furniture, including beds, mattresses, headboards, bedding and sofas.
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of home and garden furniture and household equipment, including beds, wardrobes, tables, chairs, storage units, office desks, bathroom cabinets, garage shelving, and outdoor items…
Sells to consumers furnishing and equipping their homes, targeting household buyers seeking indoor and outdoor furniture, storage, garden items, bathroom and hallway products, plus garage and DIY…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 19% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling home, garden and DIY products, including furniture, wall clocks, fans, swimming pools and accessories, tools, pet supplies, car accessories, toys, sports…
Sells direct to UK consumers, including households, homeowners, gardeners, pet owners, families with children, car owners, DIY users, fitness and music hobbyists shopping for general home, garden and…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsDevelops and sells nutritional supplements including omega‑3 fish oil and algae oils, marine and bovine collagen, vitamin D, magnesium and creatine. Products are offered as capsules, liquids and…
Sells primarily to health-conscious consumers buying supplements for general wellbeing, skin, immunity, joints, menopause, pregnancy, children, teens, vegan diets and men’s health, with secondary…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
Location
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Computed from 3 filingsOperates an e‑commerce store selling alcoholic beverages including wine, champagne, whisky, gin, beer and spirits. Offers mixed cases, gift sets and individual bottles for online purchase and home…
Serves adult consumers buying alcoholic drinks online, including wine, champagne, gin, whisky, beer and spirits shoppers, as well as gift buyers seeking drinks for home delivery.
Financial Health
StrongStrong
Location
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Computed from 5 filingsSupplies photography and video production equipment through an online store, including studio and flash lighting, continuous lights, backdrops, tripods, stands, grip equipment, light‑control…
Serves professional photographers, videographers, production studios and e-commerce content teams, alongside enthusiast creators seeking specialist photo and video equipment brands.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDesigns and sells men's and women's apparel including denim jeans, hoodies, sweatshirts, T‑shirts, jackets, trousers and accessories. Operates an online retail store offering seasonal collections,…
Serves B2C online shoppers, particularly men and women seeking casual clothing and wardrobe essentials; UK consumers are explicitly targeted through delivery promotions.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling branded beauty and personal care products, including skincare, haircare, cosmetics and grooming items, as well as hair styling tools and treatments from…
Sells to individual online shoppers, including women and men, seeking branded skincare, haircare, makeup, bodycare and grooming products, with delivery options for UK and international customers.
Financial Health
StableStable · -36% CAGR over 4y
Location
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Computed from 4 filingsOperates an online shop selling chocolate products and gifts, including truffles, boxed assortments, chocolate bars, hampers, seasonal Easter eggs, vegan options, and alcohol-filled chocolates, with…
Sells online to consumers buying chocolate gifts for occasions, recipients and dietary needs, such as vegan or alcohol-free options, and to businesses seeking corporate gifting.
Financial Health
HealthyHealthy · -35% CAGR over 3y
Location
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Computed from 5 filingsDesigns and manufactures contemporary furniture in collaboration with external designers. Produces and sells products including sofas, tables, chairs, beds, desks, shelving, storage units, and…
Sells to consumers furnishing homes and outdoor spaces, plus trade professionals such as interior designers and specifiers. Serves UK online shoppers, with international ecommerce options indicated.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
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Computed from 3 filingsSelects, matures and sells British and Irish farmhouse cheeses. Retail via online shop and physical stores, and supplies cheese for wholesale and export. Also offers cheese subscriptions, tasting…
Sells to individual cheese buyers via online orders, shop visits, subscriptions and gifts, and to trade customers including wholesalers, exporters, corporate gift buyers and international stockists.
Financial Health
StrongStrong · -4% CAGR over 2y
Location
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Computed from 3 filingsProvides refurbished Apple computers and devices including MacBook Pro, MacBook Air, iMac, Mac mini, iPad and iPhone through an online store. Sources, refurbishes, grades and sells devices with…
Serves UK consumers, businesses and education buyers, including individuals, students, schools and organisations purchasing refurbished Apple devices.
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling clothing and accessories for women, men, children and babies, including dresses, shirts, knitwear, swimwear, underwear, footwear, and items such as hats,…
Serves B2C shoppers, including women, men, parents and families buying clothing, footwear and accessories for adults, children and babies online.
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsRetailer of luxury jewellery and watches through physical stores and an online shop. Sells diamond engagement rings, bracelets, necklaces, and branded timepieces, including new and pre-owned watches,…
Sells to consumers seeking luxury watches, jewellery, engagement rings and gifts, including men and women shopping in-store or online for premium and pre-owned designer brands.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 3 filingsOperates specialist auctions for collectables and memorabilia including vintage toys, diecast models, comics, comic art, movie and music memorabilia, trading cards, retro gaming items and autographs,…
Serves collectors, hobbyists and private individuals buying or selling toys, comics, model railways, movie and music memorabilia, autographs, trading cards and gaming items, with additional services…
Financial Health
StableStable · -7% CAGR over 2y
Location
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Computed from 5 filingsOperates an online marketplace where individuals and businesses buy and sell new and used goods. Provides listing tools, payment processing, advertising services, and integrations for inventory,…
Serves businesses selling on eBay, particularly small businesses and online merchants seeking third-party tools for inventory, listings, shipping, promotions, payments and logistics.
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of bathroom fixtures and fittings, selling vanity units, baths, basins, toilets, taps, shower enclosures, tiles and accessories, along with kitchen sinks and taps, through an…
Sells to homeowners and residential renovators buying luxury bathroom products online, with a trade section for installers, designers and construction professionals.
Financial Health
StableStable · Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsDevelops and sells skincare products including serums, moisturisers, cleansers, exfoliators, masks and eye treatments, alongside LED light therapy devices and skincare tools. Products are marketed…
Sells direct to consumers seeking luxury skincare for ageing-related concerns, including fine lines, wrinkles, pigmentation, redness, dryness, enlarged pores, and menopausal or post-treatment skin.
Financial Health
StrongStrong · Hiring · 36% CAGR over 5y
Location
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Computed from 5 filingsOperates an online retail store selling porcelain wall and floor tiles for bathrooms, kitchens and other interiors, including patterned, stone‑effect and wood‑effect designs, along with tiling…
Serves homeowners and DIY consumers renovating bathrooms, kitchens, living areas and outdoor spaces, alongside trade buyers such as tilers, builders and interior designers.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling rugs, furniture and home furnishings. Product range includes shaggy and patterned rugs, coffee tables, dining tables, sofas, shelving, ornaments, and bedroom…
Sells directly to consumers shopping online for home furnishings, rugs, bedding and décor, targeting household buyers across UK mainland addresses seeking products for different interior styles.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsRetailer of golf equipment through an online shop and retail outlets. Sells golf clubs, bags, clothing, footwear, trolleys, GPS devices, balls, gloves and accessories, including new and second-hand…
Sells B2C to golfers across the UK, including men, women, juniors and left-handed players, shopping online or in-store for golf equipment, clothing, footwear and accessories.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells gym clothing and strength training accessories for men and women, including T‑shirts, hoodies, leggings, shorts, belts, straps, knee sleeves and bags, primarily for bodybuilding and…
Sells B2C to men and women involved in strength training, strongman, bodybuilding and gym workouts, including recreational lifters and competitive strength athletes seeking gym apparel and…
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 5y
Location
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Computed from 5 filingsProvides and sells retro-styled ski clothing including ski suits, jackets, trousers, baselayers and accessories, produced using recycled plastic materials. Operates an online retail store offering…
Sells direct to consumers, primarily men and women skiers and winter-sports shoppers seeking retro-styled, sustainability-focused apparel and accessories online.
Financial Health
HealthyHealthy · Hiring · 55% CAGR over 5y
Location
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Computed from 5 filingsProvides online ordering and production of printed materials including business cards, flyers, leaflets, posters, booklets, signage, labels, packaging and promotional items, as well as large-format…
Serves businesses and organisations ordering print online, including marketing teams, retailers, event organisers and offices needing stationery, promotional materials, packaging, point-of-sale items…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsOperates an online wholesale platform supplying branded cosmetics, skincare and beauty products. Sources items such as La Roche‑Posay, Olaplex and CeraVe directly from manufacturers and distributors…
Serves B2B beauty and health retailers, market sellers, party hosts, salons, spas, shops and supermarkets seeking wholesale branded cosmetics, skincare and haircare products, including international…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 3y
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Computed from 5 filingsOperates an online retail store selling organic superfoods, dietary supplements, herbal blends, vitamins, and health products, including liposomal nutrients, minerals, teas, oils, detox products,…
Serves health-conscious consumers worldwide, including adults, parents, pregnant customers and fitness-focused buyers seeking organic wellness, detox, beauty, fertility, cognitive and general health…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
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Computed from 5 filingsOnline retailer of musical instruments and accessories, including digital pianos, keyboards, guitars, drums, brass and woodwind instruments, and percussion. Also sells instrument cases, gig bags,…
Sells to consumers buying musical instruments and accessories, including pianists, guitarists, drummers and orchestral players, from beginners to hobbyists and home musicians.
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsSells electric bicycles, including folding, fat‑tire, moped‑style and step‑through models, through an online store. Also supplies e‑bike accessories, replacement parts, batteries, and riding gear.
Sells direct to consumers seeking affordable electric bikes, including commuters, leisure riders, off-road/fat-tire users and step-through or folding e-bike buyers, plus existing owners buying…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
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Computed from 5 filingsOperates an online retail shop selling cannabidiol (CBD) products including CBD oils, gummies, capsules, balms, patches, vape liquids, drinks and nasal sprays, along with related supplements such as…
Sells directly to UK consumers seeking CBD wellness products, including beginners and repeat buyers purchasing oils, gummies, capsules, balms, vapes and patches. Also serves pet owners through…
Financial Health
StableStable · Hiring · 5% CAGR over 5y
Location
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Computed from 5 filingsRetailer of Cuban and New World cigars through a physical shop and online store. Sells cigars by brand and size, along with pipes, pipe tobacco, humidors, cutters, lighters, cigar cases, ashtrays,…
Sells to adult cigar and pipe tobacco consumers, including online buyers, gift shoppers and visitors to its London cigar shop, with UK delivery and worldwide ordering.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 5 filingsDevelops and sells nutritional supplements formulated with plant‑based and clinically studied ingredients. Product range includes probiotics, glutathione, vitamins, and herbal extracts aimed at…
Serves health-conscious consumers seeking nutritional supplements for specific wellbeing goals, alongside healthcare practitioners and nutritional therapists who use or recommend supplement products…
Financial Health
HealthyHealthy
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Computed from 3 filingsDesigns and sells handbags and travel bags, including backpacks, cross‑body bags, work bags and holdalls, plus travel accessories, bag straps and jewellery through an online retail store.
Sells direct to consumers, primarily women shopping for handbags, travel bags, backpacks, work bags and accessories for everyday use, commuting and holidays.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
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Computed from 5 filingsProduces and sells frozen organic fruit, vegetables, smoothie kits and smoothie bowls. Offers pre‑portioned plant‑based ingredients for home preparation of smoothies and meals, sold online in bundles…
Serves health-conscious consumers and home cooks buying online, including subscription customers, plus trade buyers seeking wholesale purchasing terms.
Financial Health
StableStable · Hiring · 31% CAGR over 4y
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Computed from 4 filingsDevelops and sells skincare products including serums, moisturisers, cleansers, masks, eye treatments and sunscreens. Formulates products using active ingredients and plant-derived extracts, offering…
Sells primarily to consumers buying skincare for varied skin concerns, including ageing, acne, dryness, dehydration, redness, pigmentation and sensitive or reactive skin, with online ordering and EU…
Financial Health
WeakWeak · Hiring · 6% CAGR over 3y
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Computed from 5 filingsDesigns and sells luxury streetwear and fashion collections, including ready‑to‑wear clothing, knitwear, denim, outerwear, hats, bags, shoes and accessories. Also develops seasonal collections and…
Sells B2C to fashion consumers buying luxury streetwear, ready-to-wear and accessories online, with shopping options for Europe, the UK, the US and Japan.
Financial Health
StableStable · Hiring · 29% CAGR over 4y
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Computed from 5 filingsOnline wine merchant retailing wines by type, region and grape variety, along with Champagne, sparkling wine, beer, cider and spirits. Also sells mixed cases, glassware and wine accessories through…
Sells to UK consumers buying wine, Champagne, beer, cider and spirits online, including gift buyers, collectors and shoppers seeking mixed cases, accessories and tasting-related purchases.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
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Computed from 3 filingsOperates an online retail store selling leather bags, handbags, wallets, purses and accessories, along with jewellery and cashmere items. Offers personalised gifts and leather care products through…
Sells directly to consumers, especially women and men shopping online for leather bags, wallets, jewellery, cashmere accessories and personalised gifts, including gift buyers and everyday accessory…
Financial Health
StableStable · -17% CAGR over 2y
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Computed from 3 filingsOperates an online retail store selling homeware and interior accessories, including furniture, lighting, candles, diffusers, kitchenware, tableware, textiles, mirrors and decorative items, as well…
Sells primarily to UK consumers and homeowners shopping online for home décor, furniture, lighting, tableware, textiles, fragrance and outdoor accessories for domestic interiors.
Financial Health
StableStable · Hiring · 29% CAGR over 2y
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Computed from 2 filingsOnline retailer of sports trading cards and collectible card game products, including sealed boxes and packs for soccer, basketball, baseball, American football and tennis, plus Pokémon, Disney,…
Sells to consumers and hobby collectors buying sports cards and trading card game products, including soccer, basketball, baseball, American football, tennis, Pokémon, Disney, Marvel and related…
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StableStable · 0% CAGR over 1y
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Computed from 2 filingsRetailer of landscaping and paving supplies through an online store, selling porcelain paving slabs, natural stone paving, sandstone, limestone and granite setts, stone steps, exterior cladding, and…
Serves UK homeowners, landscapers and garden/building trade buyers seeking exterior paving and landscaping materials, with online retail purchasing and nationwide delivery.
Financial Health
StableStable · Hiring · 401% CAGR over 1y
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Computed from 4 filingsDesigns and sells handbags and accessories through an online store, including crossbody, shoulder and top‑handle bags. Offers personalisation options and related items such as bag straps, scarves,…
Targets consumer shoppers, primarily fashion-conscious women and gift buyers, purchasing personalised handbags and accessories online for everyday use and presents.
Financial Health
StrongStrong · -18% CAGR over 2y
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Financial sub-scores
Computed from 5 filingsDesigns and sells fashion jewellery through an online store, including sterling silver and gold‑plated earrings, necklaces, bracelets, rings and personalised pieces featuring gemstones, crystals and…
Sells B2C to online shoppers seeking affordable fashion jewellery for themselves or gifts, including women’s, men’s and children’s ranges for everyday wear, weddings, birthdays, Mother’s Day and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates an online retail store selling perfumes and fragrance products for men and women, including branded collections and themed editions such as floral, luxury and travel sizes, available for…
Sells to online consumers shopping for women’s, men’s and unisex fragrances, including buyers interested in creator-curated perfume ranges and gifts.
Financial Health
StrongStrong
Location
Unlock all 208 leads
Showing 49 of 208 — +159 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 208 leads
Showing 49 of 208 — +159 more with verified decision-maker contacts, live data, and CRM sync.
How hCaptcha usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. e-commerce companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of e-commerce companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
hCaptcha is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK E-Commerce by Security
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Frequently asked questions
How many UK e-commerce companies use hCaptcha?
What share of UK e-commerce companies run hCaptcha?
How is hCaptcha usage detected?
What size e-commerce companies use hCaptcha in the UK?
What do hCaptcha-running e-commerce companies also run?
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