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E-commerce Companies in the UK: 62,000+ Active Firms (2026)
E-commerce companies in the UK sell goods and services through digital storefronts, marketplaces, and direct online channels.
Buying centres tend to sit across merchandising, performance marketing, payments, fulfilment, inventory and digital customer experience rather than in a single technology function. The customer base is mixed: many operators sell direct to consumers, while trade-ordering, wholesale and specialist marketplace models add a business-to-business layer. Engagements can be high-frequency and low-ticket for consumer retail, or account-based for business buyers where availability, credit terms and fulfilment reliability matter as much as checkout design. The commercially more mature cohort usually combines buying, pricing, acquisition, warehousing and returns capability, so the operational profile is closer to digitally enabled retail than pure software.
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Across the UK, 62,526 e-commerce companies are actively trading, making the cohort broad but uneven: it includes marketplace sellers, own-site retailers, subscription merchants and business-to-business ordering platforms rather than a single business model. Reported employment across the group totals 12,987 people, so the visible headcount footprint is material without implying that every seller has a large payroll. The mix points to a long tail of small online merchants alongside a narrower set of scaled operators with in-house buying, marketing, customer service, fulfilment and technical teams.
Operating risk is shaped less by sector licensing than by the practical rules around selling, payment acceptance, returns, product claims, advertising and handling customer information. Marketplace-led firms also depend on platform policies that can change access to search placement, seller fees, dispute handling and delivery expectations. For cross-border sellers, customs paperwork, tax treatment and fulfilment location can matter as much as front-end conversion. The structure therefore favours operators that can coordinate merchandising, margin control and logistics, while thinner resellers remain exposed to paid-media costs and marketplace rule changes.
Further expansion appears likely to be selective rather than uniform. Brands with differentiated product access, repeat purchasing behaviour or trade-account relationships tend to have more room to absorb fulfilment costs and paid-acquisition volatility. Generic resellers look more exposed, particularly where marketplace visibility and delivery pricing sit outside their control. Consolidation has been a recurring route for operators trying to add customer lists, supplier relationships or warehouse capacity, but integration can be messy. The cohort’s early-commercial weight also suggests many firms will remain small, with a smaller group professionalising around inventory, data governance, returns management and margin discipline.
62,526
Active firms
2026
789
Above £5M
Companies with revenue over £5M
24,641
Recent incorporations
Incorporated since 2022
Key facts
About 1% of the trading cohort reports turnover above £5M (789 of 62,526 firms) — the rest sits below that revenue band.
39% of the cohort was incorporated since 2022 (24,641 firms), so a sizeable share is in its first few filing cycles.
Digital storefronts, marketplaces and direct online channels create different margin, fulfilment and customer-acquisition profiles.
Marketplace sellers tend to trade off easier distribution against channel-dependency risk and less control over customer relationships.
Subscription commerce models place more weight on retention, payment handling and repeat fulfilment than one-off online retail.
B2B ordering portals usually sit closer to procurement workflows, with pricing, account management and integration needs shaping sales cycles.
Top UK e-commerce companies
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an online food ordering platform connecting consumers with restaurants, takeaways, and convenience stores, enabling digital ordering and payment. Also provides financial and administrative…
Serves consumers ordering takeaway food and B2B partner outlets, including restaurants, takeaways and convenience stores, across the UK, US, Ireland, New Zealand, Australia and Canada.
Financial Health
StableStable · -72% CAGR over 4y
Location
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an online food ordering platform that connects customers with restaurants, takeaways and convenience stores, enabling users to browse menus and place delivery or collection orders through a…
Serves consumers ordering takeaway food and B2B outlet partners including restaurants, takeaways and convenience stores in the UK, US, Ireland, New Zealand, Australia and Canada.
Financial Health
StrongStrong
Location
I SAW IT FIRST LIMITED
Trajectory
2y · 2019–NowFinancial sub-scores
Computed from 2 filingsOperates an e-commerce retail platform selling sportswear, trainers and sporting goods. Offers branded clothing, footwear and accessories for men, women and children, including football boots,…
Serves B2C online shoppers, including men, women and children, buying sports fashion, footwear, apparel, accessories and sporting goods from major brands across multiple country sites.
Financial Health
StrongStrong · Hiring · 74% CAGR over 1y
Location
DUSK (RETAIL) LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail platform selling furniture and homeware, including sofas, beds, mattresses, bedroom and dining furniture, lighting, rugs, and bedding products such as duvets, pillows, and…
Sells direct to consumers furnishing their homes, including homeowners, renters, families and students shopping online for bedroom, living room, dining, bathroom and home accessory needs.
Financial Health
StableStable · -29% CAGR over 4y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns and retails contemporary women’s clothing and accessories, including dresses, tops, denim, outerwear, shoes, and belts. Sells products through an e‑commerce website and branded boutiques, as…
Sells to consumers shopping for women’s luxury and contemporary fashion, primarily online, through boutiques and selected department stores, with UK and international delivery.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 4y
Location
CREOATE LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an online wholesale marketplace connecting independent retailers with brands and suppliers. The platform enables businesses to browse and order wholesale products including homeware, beauty…
Serves independent retailers buying wholesale stock for resale, and independent consumer goods brands seeking retailer customers, across homeware, gifts, fashion, beauty, food, pets and kids in the…
Financial Health
StrongStrong · Growing, Hiring · 92% CAGR over 4y
Location
Product Care Group Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsActs as a holding company for a group importing and distributing own and licensed branded home appliance products, operating e‑commerce retail platforms, and providing specialist home delivery and…
Serves retailers, consumers using ecommerce platforms, and B2B customers in the home appliance market, including partners buying own-brand or licensed branded products.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
QD Commercial Group Holdings Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates value retail brands selling discounted household goods, seasonal products, garden supplies, and everyday items through physical stores, garden centres, and e‑commerce websites. Also manages…
Serves value-conscious UK consumers and households shopping for household, garden and general retail goods through discount and garden-centre style retail brands, in store and online.
Financial Health
StableStable · 2% CAGR over 2y
Location
THE GYM KING LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns, markets and sells own‑brand athleisure clothing and accessories, including gymwear, tracksuits, activewear and casual apparel for men, women and children, distributed through its online…
Sells direct to consumers shopping for men’s, women’s and kids’ athleisure, gymwear and casual lifestyle fashion, including everyday tracksuits and performance clothing.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
Seasalt Holdings Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDesigns and sells women’s and men’s clothing and accessories, including dresses, knitwear, raincoats, bags and footwear. Products are distributed through branded retail stores, e‑commerce and…
Serves B2C shoppers in the UK and internationally, primarily women and also men, buying casual clothing, rainwear, accessories and gifts online, in stores and via third-party retail channels.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 5% CAGR over 2y
Location
Poole Bay Holdings Management Limited
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsOperates B2B e‑commerce websites and catalogue marketing businesses supplying health, safety and facilities products. Manufactures and distributes workplace and maintenance items and manages brands…
Serves UK businesses buying health, safety and facilities supplies through ecommerce and catalogues, including companies needing workplace essentials and operational products.
Financial Health
HealthyHealthy · 9% CAGR over 1y
Location
Whittard Trading Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsSources and retails tea, coffee and hot chocolate, along with brewing equipment, tableware and gift products. Sells through company-operated retail stores, an e‑commerce platform, international…
Serves retail consumers seeking self-treats and gifts via UK stores and global ecommerce, alongside international franchise operators and wholesale partners.
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
PARK CAMERAS GROUP LIMITED
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsRetailer of photographic and video equipment through an online store, selling digital cameras, mirrorless and DSLR cameras, lenses, drones, action cameras, printers, memory cards, and related…
Serves UK consumers, photography enthusiasts, professional photographers, videographers and content creators buying camera, lens, video and imaging equipment online.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
MERLIN CYCLES LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail store selling road, mountain and electric bicycles, frames, bike components, wheels, tyres, cycling clothing, accessories, cycling nutrition products, and workshop tools for…
Sells to individual cyclists and cycling enthusiasts, including road, mountain, gravel and e-bike riders, seeking bikes, components, clothing and accessories through an online retail shop in the UK…
Financial Health
HealthyHealthy · Profitable · -5% CAGR over 4y
Location
JLI TRADING LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsPurchases excess retail stock, customer returns, and clearance inventory from brands and retailers, processes and sorts items, and resells them through B2B auction and consumer e‑commerce platforms,…
Serves retailers and brands across Europe with excess stock, customer returns and clearance inventory, while selling resale goods to verified trade buyers and consumers seeking discounted branded…
Financial Health
StrongStrong · Growing, Hiring · 104% CAGR over 2y
Location
MERLIN CYCLES GROUP LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail store selling road, mountain and electric bikes, frames, cycling components, wheels, tyres, clothing, accessories and sports nutrition, with workshop tools and parts for…
Sells primarily to individual cyclists and cycling enthusiasts, including road, mountain and gravel riders, plus Cycle Scheme customers, in the UK and internationally.
Financial Health
StrongStrong
Location
PELNAWYPRZEDAZ LTD
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail store selling video games, consoles and gaming accessories for platforms including PlayStation, Xbox, Nintendo and PC, alongside board games, merchandise, gaming peripherals…
Sells primarily to UK consumers and video game players, with a secondary B2B audience of retailers, distributors and publishers seeking commercial partnerships.
Financial Health
StrongStrong · Growing · 0% CAGR over 5y
Location
MNG-MANGO U.K. LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns and retails clothing, footwear and fashion accessories for women, men, teenagers and children through online stores and branded retail channels, offering seasonal apparel collections and…
Sells to UK consumers, with dedicated ranges for women, men, teenagers, children and households shopping online for fashion, footwear, accessories and home products.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
MUST HAVE IDEAS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an e‑commerce store selling household products including kitchen gadgets, cleaning tools, storage solutions, garden items and other practical homeware designed to address everyday household…
Sells directly to UK consumers and households shopping online for practical home, kitchen, cleaning, storage, garden and money-saving products for everyday domestic use.
Financial Health
HealthyHealthy · -58% CAGR over 4y
Location
B2C Distribution Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates e‑commerce websites selling watersports clothing, wetsuits, surf accessories and equipment from third‑party brands, and runs online retail platforms for equestrian and field sports apparel…
Sells directly to consumers in niche sports markets, particularly watersports enthusiasts, equestrians and field-sports participants, with customer bases in the UK, Europe and the US.
Financial Health
StableStable · -9% CAGR over 2y
Location
DEALER AUCTION LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates an online marketplace for trade-to-trade auctions of used vehicles, enabling dealers, fleets and other sellers to list stock and trade buyers to bid and purchase. Also offers a…
Serves the UK automotive trade: dealers, manufacturers, fleet operators and auction houses selling used vehicles, plus trade buyers sourcing used car stock; also supports private consumers selling…
Financial Health
StableStable · Hiring · 10% CAGR over 2y
Location
DOCKER (UK) LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail store selling men’s and women’s clothing, including chinos, trousers, shirts, jackets, dresses and accessories. Offers branded apparel collections and seasonal styles…
Sells directly to UK retail consumers shopping online for men’s and women’s casual, office and everyday clothing, especially chinos, khakis, trousers, tops, outerwear and accessories.
Financial Health
StrongStrong · Hiring · 15% CAGR over 5y
Location
PETS CORNER (UK) LIMITED
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsOperates pet retail stores and an online shop selling pet food, treats, toys, bedding, grooming products, healthcare items and accessories for dogs, cats and small animals. Also offers subscription…
Serves B2C pet owners shopping online or through local stores, particularly owners of dogs, cats, puppies and other domestic pets using home delivery, repeat ordering or click-and-collect.
Financial Health
HealthyHealthy · Profitable · 3% CAGR over 2y
Location
AUTOROLA LIMITED
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsOperates an online vehicle auction platform for motor trade dealers, enabling wholesale buying and selling of used, fleet, and lease vehicles. Provides remarketing services, timed auctions, and…
Targets B2B motor industry customers: approved car dealers seeking wholesale stock, plus fleet operators, leasing companies and remarketing teams disposing of cars and commercial vehicles.
Financial Health
StableStable · -64% CAGR over 4y
Location
Stephensons Online Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsBuys inventory from consumer brands and sells and manages their products across online marketplaces such as Amazon, eBay and TikTok. Handles marketplace listings, marketing, brand management, and…
Serves beauty and wellness product brands seeking marketplace partnerships across Amazon, TikTok, eBay and other online marketplaces, including established global brands managing digital retail…
Financial Health
StrongStrong · Growing · 1% CAGR over 2y
Location
PRC Hi-Fi & Video Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsSells consumer electronics and household appliances through an online retail store, including televisions, home cinema and hi‑fi equipment, projectors, kitchen appliances, refrigeration, laundry…
Serves UK mainland retail consumers and households, including home entertainment buyers and homeowners purchasing domestic appliances, small appliances, audio-visual products and accessories online…
Financial Health
WeakWeak · -3% CAGR over 2y
Location
BLUEFIN TRADING LIMITED
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsRetailer of sports and outdoor equipment, selling gear and related products to consumers. Also operates an online wholesale trading platform facilitating bulk purchasing and sourcing of products for…
Serves B2B buyers such as retailers, wholesalers and resellers seeking bulk products and global sourcing, including sports and outdoor equipment categories.
Financial Health
WeakWeak · -72% CAGR over 4y
Location
FURNITURE@WORK LIMITED
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsOnline retailer of office furniture including desks, office chairs, meeting and reception seating, storage units and workplace accessories, supplying products for offices, conference rooms, canteens…
Serves UK businesses and organisations furnishing workplaces, including offices, schools, healthcare settings, canteens, reception areas and meeting rooms, as well as individual home-office buyers.
Financial Health
HealthyHealthy · Profitable · -5% CAGR over 2y
Location
VINSANI LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail store selling household goods, toys, garden and DIY items, health and beauty products, office supplies, and seasonal goods. Offers products such as bathroom accessories,…
Sells primarily to UK consumers shopping online for household, garden, toys, leisure, health and beauty, auto and seasonal goods, with trade enquiries for bulk or business buyers.
Financial Health
StableStable · -75% CAGR over 4y
Location
SUIT SUPPLY UK LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsRetailer of men's formalwear and business clothing, including suits, tuxedos, jackets, shirts, trousers, shoes and accessories. Offers made‑to‑measure and custom tailoring, alterations, and online…
Serves male consumers shopping online or in-store for business, wedding, black-tie and resort occasions, including grooms, wedding guests and men seeking custom-fit formalwear and wardrobe staples.
Financial Health
HealthyHealthy · -90% CAGR over 2y
Location
IronmongeryDirect Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOnline retailer of architectural ironmongery and hardware, supplying door handles, hinges, locks and latches, cabinet fittings, sliding door systems, door closers, electrical sockets and switches,…
Sells to UK trade customers and businesses needing ironmongery, including builders, contractors, installers, joiners, facilities teams and property maintenance buyers.
Financial Health
WeakWeak · -9% CAGR over 4y
Location
Humphries (Redditch) Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsRetailer of branded footwear and accessories for men, women and children. Sells shoes, boots, sandals, trainers, slippers and wellies from multiple manufacturers through physical stores and an…
Serves retail consumers shopping online or in store, including men, women, boys, girls and families buying branded footwear and accessories for school, casual, formal, outdoor and seasonal use.
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
Top Furniture Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsRetailer of solid oak furniture for dining rooms, living rooms, bedrooms and kitchens. Sells dining tables, chairs, TV units, storage units and accessories through an e‑commerce store and showrooms,…
Serves UK consumers and homeowners furnishing dining rooms, living rooms, bedrooms and kitchens, including shoppers buying online or visiting furniture showrooms.
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
LOVE SHOPPING DIRECT LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsOperates an e‑commerce retail and distribution business supplying electrical products and DIY equipment. Sells to electrical installers and home improvement consumers, managing product brands,…
Serves both trade and consumer buyers, targeting electrical installers and DIY enthusiasts, while also selling to other retailers seeking global growth.
Financial Health
HealthyHealthy · Profitable · 4% CAGR over 1y
Location
Online Home Shop Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates an online retail store selling homeware and furnishings, including bedding, duvet covers, curtains, cushions, rugs, towels and throws, alongside garden furniture, lighting, storage products,…
Sells to consumers and households shopping online for affordable homeware, including bedding, curtains, towels, rugs, garden furniture, soft furnishings, pet, kitchen, travel and seasonal household…
Financial Health
StrongStrong · Profitable, Hiring · 53% CAGR over 2y
Location
TOAST (MAIL ORDER) LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsDesigns and sells clothing, footwear and accessories for women and men, along with homeware such as tableware, textiles and lighting. Products are sold through retail stores, online mail order and…
Serves consumers buying women’s and men’s clothing, accessories, footwear, gifts and homeware online or in stores, alongside wholesale buyers and stockists for apparel and home products.
Financial Health
StrongStrong · Hiring · 6% CAGR over 3y
Location
THE HEALTHY LIVING STORE LIMITED
Trajectory
4y · 2021–NowFinancial sub-scores
Computed from 4 filingsOperates an online retail platform selling health and wellbeing products, including supplements, nutrition products, health technology devices, cookware, and sleep or fitness aids. Curates products…
Serves health-conscious consumers seeking personalised wellbeing support across nutrition, fitness, mental wellbeing and sleep, with UK shoppers explicitly targeted through delivery, student and NHS…
Financial Health
StrongStrong
Location
NOBODY'S CHILD LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDesigns and sells women’s clothing and accessories through an online retail store, including dresses, tops, knitwear, trousers, shoes and occasionwear, with collections such as petite,…
Sells direct to consumers shopping for womenswear, including petite, maternity-friendly and extended-size customers, plus shoppers buying occasion, bridal, bridesmaid and wedding guest outfits.
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 2y
Location
Lassic Limited
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsOnline retailer of home and garden furniture and household equipment, including beds, wardrobes, tables, chairs, storage units, office desks, bathroom cabinets, garage shelving, and outdoor items…
Sells to consumers furnishing and equipping their homes, targeting household buyers seeking indoor and outdoor furniture, storage, garden items, bathroom and hallway products, plus garage and DIY…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 19% CAGR over 2y
Location
PROBRAND LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates an online marketplace for IT procurement, providing access to hardware, software and networking products from distributors. Also delivers managed IT support, cloud services, cybersecurity,…
Serves SMEs and business IT/procurement teams, including organisations seeking fully managed or co-managed IT support and access to workplace technology suppliers.
Financial Health
WeakWeak · 2% CAGR over 2y
Location
GARDENING EXPRESS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an online garden centre selling plants, trees, shrubs, bulbs and houseplants, along with garden tools, planters, fertilisers, pest control products and other gardening supplies through a…
Serves UK retail consumers and home gardeners shopping online, including households maintaining gardens, patios, outdoor spaces and indoor plant collections.
Financial Health
WeakWeak · -65% CAGR over 4y
Location
SCOTTSDALE GOLF (U.K.) LIMITED
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsOnline retailer of golf equipment and apparel, selling golf clubs, balls, bags, shoes, clothing, GPS rangefinders and accessories from major brands. Also offers custom golf club fitting services and…
Targets individual golfers and golf enthusiasts in the UK, including men’s and women’s shoppers buying online and customers booking custom fitting appointments.
Financial Health
StrongStrong · Profitable, Growing · 4% CAGR over 2y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops and sells consumer products through a portfolio of ecommerce brands, including homeware and fitness items. Provides product development, sourcing, manufacturing oversight, packaging and…
Serves UK consumers buying homeware, fitness and everyday household products, and works with established brands and start-ups seeking sourcing and product development partnerships.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
LYCO GROUP LIMITED
Trajectory
2y · 2020–NowFinancial sub-scores
Computed from 2 filingsSupplies light bulbs and lighting products through an online retail platform, including LED bulbs, fluorescent tubes, commercial and domestic light fittings, downlights, floodlights, emergency…
Sells to tradespeople, electricians, facilities and maintenance buyers, commercial premises, and consumers/homeowners seeking residential lighting, with online ordering for UK customers.
Financial Health
StrongStrong · Profitable, Growing · 8% CAGR over 1y
Location
FACE THE FUTURE ONLINE LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an online retail store selling skincare, haircare and cosmetic products, including cosmeceuticals, serums, sunscreens, supplements and beauty devices from third‑party brands, alongside…
Serves consumers seeking skincare, haircare, beauty and wellness products, including shoppers with specific skin types, skin conditions or concerns. Also addresses men’s skincare and beauty gift…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
Neve Jewels Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOnline retailer of diamond and gemstone jewellery, selling engagement rings, wedding rings, earrings, pendants and bracelets in metals such as platinum, gold and silver, including pieces with natural…
Serves UK consumers buying engagement and wedding jewellery, diamond accessories and gifts for partners, family and occasions, with ranges for women, men and different budgets.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 40% CAGR over 4y
Location
JG Foods Limited
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsOperates an online and retail store selling nuts, seeds, dried and freeze‑dried fruit, health foods, snacks, grains, baking ingredients, vitamins and supplements, as well as plant-based products,…
Serves UK consumers shopping online or in stores for health foods, snacks, cupboard staples, vitamins and supplements, including customers following vegan, gluten-free, dairy-free, organic or…
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 1y
Location
SCORE DRAW LIMITED
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsDesigns, produces and sells officially licensed retro football shirts and apparel representing historic club and national teams. Operates an e‑commerce store offering replica kits and merchandise…
Sells directly to football fans, shirt collectors and gift buyers seeking licensed club and international team apparel, with a focus on UK customers and online shoppers in multiple currencies.
Financial Health
StrongStrong · Hiring · 20% CAGR over 2y
Location
THE GREEN PEOPLE COMPANY LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops and sells natural and organic personal care products including skin care, hair care, sun protection, body care, toiletries, make‑up and baby products, as well as essential oil blends and…
Sells direct to UK consumers seeking natural and organic beauty and personal care, including adults, men, teenagers, parents buying baby and child products, and people with sensitive skin or specific…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
PERFUME CLICK LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOnline retailer of fragrances and beauty products, selling perfumes, aftershaves, cosmetics, skincare, haircare and bath products from multiple brands through an e-commerce website, including gift…
Serves individual consumers and gift buyers shopping online for discounted branded perfume, aftershave, cosmetics, skincare, haircare, suncare, and bath and body products from popular beauty brands.
Financial Health
WeakWeak · -69% CAGR over 4y
Location
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How UK e-commerce companies work and how to sell to them
What they do
Revenue usually comes from gross margin on goods sold online, with working capital tied up before the order is placed and margin realised only after payment, fulfilment and returns. A smaller group layers in marketplaces, subscriptions, trade portals or licence-priced digital goods, taking commission, recurring fees or account spend rather than only basket margin. Pricing is typically order-led: consumer baskets, repeat replenishment, wholesale account terms or seller fees. The service shape is operational as much as digital, because buying, stock control, checkout, warehousing, delivery and aftersales all affect whether revenue converts into cash.
Who they sell to
Most consumer-facing sellers rely on self-serve buying, paid and organic acquisition, and repeat purchase behaviour rather than negotiated procurement. Basket values are usually low relative to enterprise software, but frequency and retention matter. Business-to-business operators sell to purchasing managers, category buyers, operations teams and finance contacts, often through account management, credit checks, negotiated price lists and replenishment workflows. Sales cycles range from same-session checkout to longer trade-account onboarding, especially where supply assurance, delivery terms or product specification are part of the decision. Larger buyers tend to care less about web design and more about availability, service levels and invoice control.
What they buy
Most e-commerce firms tend to spend on systems that protect margin, reduce manual work and keep orders moving. Common categories include payments, fraud screening, inventory planning, warehouse management, parcel management, returns handling, customer service tooling, product information management, merchandising, pricing, analytics, attribution, consent management, CRM and finance reconciliation. Technical teams may also buy cloud hosting, monitoring, security, data integration and testing support, though many smaller merchants outsource most of that stack. Service spend often sits with paid-media agencies, SEO, conversion-rate optimisation, creative production, legal, accountancy, recruitment, interim operations support, fulfilment partners, packaging suppliers and carrier-management advisers.
Why and how to sell to them
Commercial pressure often shows up in gross margin, acquisition cost, stockouts, failed deliveries, refund rates, chargebacks and the cash absorbed by inventory. Buying triggers include a new finance or operations leader, a warehouse move, a marketplace policy change, an international launch, a funding round, post-peak trading disappointment or headcount growth in marketing, customer service or fulfilment. Outbound tends to work better when it is tied to a specific leakage point: fewer refunds, cleaner reconciliation, lower delivery failure, better stock availability or less manual order handling. Broad digital-commerce claims usually land less well than evidence linked to contribution margin and operational control.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
How many e-commerce companies are there in the UK?↓
What counts as a e-commerce company in this list?↓
Which are the largest e-commerce companies in the UK?↓
What do e-commerce companies in the UK actually do?↓
How does UK e-commerce compare internationally?↓
How is this list built and how fresh is the data?↓
How big are the typical e-commerce companies in the UK?↓
Are these mostly new or established e-commerce companies?↓
What SIC codes does this use?↓
What buying signals should I look for?↓
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