E-Commerce Companies Using Microsoft Clarity in the UK: 418 Active Firms (2026)
E-commerce companies using web analytics sell goods or services online and measure site behaviour across the UK market.
For online retailers and online service sellers, the tool is usually a practical layer for heatmaps, session replay and funnel diagnostics rather than a board-level analytics platform. It tends to sit with e-commerce trading, digital marketing, product or UX teams, where the main questions are merchandising performance, search paths, basket abandonment and checkout friction. Adoption usually signals a direct-channel operator with enough traffic to care about marginal conversion gains, but not necessarily an enterprise analytics budget. The cohort therefore spans lean, high-turnover merchants and mid-market employers, with usage often sitting alongside tag management, storefront, email marketing and payment infrastructure.
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Across the UK, 418 actively trading e-commerce operators are running this analytics technology. Reported employment is concentrated in a smaller reporting subset, with 1,965 people recorded across firms that disclose headcount. Within e-commerce analytics detection, the system ranks second at 14.2% of a 2,949-company sector denominator, behind the dominant general analytics category. The registered-office pattern is tilted towards southern England: London accounts for 23.0% of the cohort, followed by the South East at 17.0% and the South West at 11.0%. The North West and Yorkshire and The Humber also appear in the upper tier, pointing to adoption beyond the capital’s retail and direct-to-consumer base.
Behavioural analytics on transactional websites sits close to GDPR and ICO expectations because replay, heatmap and journey tools can capture customer behaviour around accounts, baskets and checkout. E-commerce operators typically need clear consent handling, masking of payment and identity fields, and supplier terms that explain retention, processing location and access controls. Procurement is usually lighter than for payment or fulfilment systems, but the tool still touches commercially sensitive conversion paths. The vendor ecosystem also matters: adoption is often tied to storefront platforms, tag containers and marketing automation, so changes to browser privacy controls or consent implementation can affect how much useful behavioural evidence reaches trading teams.
Adoption appears likely to remain pragmatic rather than expansive. E-commerce teams tend to keep tools that help diagnose conversion friction quickly, especially where paid acquisition costs make wasted visits more visible. At the same time, bundled analytics inside storefront, marketing and consent platforms may limit standalone usage, particularly among smaller merchants with lean teams. Larger operators are more likely to fold session replay into broader experimentation, UX research and customer journey programmes, while smaller firms may treat it as an intermittent troubleshooting layer. Privacy scrutiny will keep pushing implementation quality up, with masking, consent logic and supplier review becoming part of routine website governance.
Adoption by company size
Adoption of Microsoft Clarity rises with company size across the trading UK e-commerce companies in this cohort. 0.4% of the 58,696 companies with under 10 employees run Microsoft Clarity (262 detected). 5.8% of the 2,333 companies with 10–50 employees run Microsoft Clarity (135 detected). 7.6% of the 158 companies with over 50 employees run Microsoft Clarity (12 detected). That is a 7.2% gap between the over 50 employees and under 10 employees bands.
418
Active firms
2026
14.2%
Of detected Analytics share
UK e-commerce
6
Median headcount
Filed accounts
860
Verified contacts
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (33 of 418 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (32 firms), so a sizeable share is in its first few filing cycles.
Among e-commerce firms with a detectable analytics system, the analytics tool profiled here ranks second by detected share at 14.2% (418 out of 2,949), behind the category's largest detected system at 83.9% (2,474).
Registered offices skew towards London at 23.0% (96), followed by the South East at 17.0% (71) and the South West at 11.0% (46).
Stack overlap points to infrastructure and tag-management use: 82.3% (344) also run a network-security layer, while 62.7% (262) also run a tag manager.
Commerce and retention tooling are frequent in the same stacks, with 53.8% (225) also running a commerce platform and 45.0% (188) also running an email-retention platform.
Sector overlap is concentrated in Fashion & Retail at 32.8% (137) and Wholesale & Distribution at 27.3% (114), with FMCG at 12.2% (51).
Analytics market share among UK E-Commerce
Share of the 2,949 UK E-Commerce with a detectable system. As of June 2026.
What else do Microsoft Clarity-running E-Commerce run?
Share of the 418 Microsoft Clarity-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Clarity E-Commerce are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£852.4K
Median UK turnover
7.9%
Above £5M turnover
32
Incorporated since 2022
860 verified decision-maker contacts
across these 418 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK E-Commerce using Microsoft Clarity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates an online platform for discovering events and purchasing tickets, including concerts, club nights and festivals. Provides event listings, venue and artist information, and ticketing services…
Serves consumers seeking tickets and listings for gigs, club nights, festivals and seasonal events, mainly music and nightlife fans browsing by city, genre, artist, venue or event brand across the UK…
Financial Health
HealthyHealthy · Profitable · -88% CAGR over 2y
Location
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Computed from 5 filingsDevelops and sells superfood-based nutritional products including powdered blends, hydration mixes, wellness shots and capsules. Products are sold online and formulated with plant-based ingredients…
Sells direct to health-conscious consumers seeking everyday nutrition support, including shoppers interested in gut health, female health, immunity, energy, focus, sleep, skin health and hydration.
Financial Health
StrongStrong · Growing, Hiring · 110% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform and mobile app for discovering and booking theatre tickets, primarily for London West End and Off West End shows. Publishes theatre reviews, news, interviews and guides,…
Sells to consumers seeking London theatre tickets, including West End and Off West End audiences looking for musicals, plays, reviews, deals, gift cards and app-based booking.
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling beauty and personal care products, including fragrances, makeup, skincare, haircare, oral care, and cosmetics. Offers branded items, gift sets, sample boxes,…
Sells to UK consumers shopping online for beauty, fragrance, skincare, haircare, personal care, mother-and-child and men’s grooming products, including gift buyers and customers seeking branded…
Financial Health
StrongStrong
Location
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Computed from 3 filingsDesigns and sells women's casual clothing and accessories through an online store, including hoodies, sweatshirts, knitwear, tops, bottoms, activewear and matching sets, with product ranges organised…
Sells direct to consumers, mainly women and students shopping online for trend-led casualwear, loungewear and seasonal outfits, with UK, US and EU store options plus worldwide shipping.
Financial Health
StrongStrong · Growing, Hiring · 47% CAGR over 2y
Location
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Computed from 5 filingsOperates an e‑commerce store selling car and van parts, including brakes, exhaust systems, engine components, suspension, electrical parts, filters and wiper blades. Provides vehicle compatibility…
Serves UK car and van owners, DIY repair enthusiasts, professional mechanics and trade buyers seeking replacement components for major vehicle makes and models, with both consumer and business…
Financial Health
HealthyHealthy · -51% CAGR over 5y
Location
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Computed from 3 filingsOperates an online retail store selling mobile phones, tablets, laptops, video game consoles, smartwatches, headphones, and related accessories. Also offers device trade‑in services and sells…
Serves UK retail consumers buying consumer electronics, including mobile phone users, laptop and tablet buyers, gamers, smart home shoppers, and customers trading in devices.
Financial Health
HealthyHealthy · Hiring · 58% CAGR over 2y
Location
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Computed from 4 filingsSells tobacco‑free nicotine products including oral nicotine pouches, flavoured nicotine sticks and electronic heated devices. Operates an online shop offering product bundles, subscriptions and…
Sells direct to adult consumers, specifically existing smokers looking for tobacco-free nicotine and heated smoking alternatives, with repeat buyers supported through subscriptions and loyalty…
Financial Health
StrongStrong · -93% CAGR over 1y
Location
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Computed from 5 filingsSells nutritional supplements through an online store, including vitamins, minerals, herbal extracts, probiotics and gummy supplements. Products target health areas such as immunity, sleep,…
Sells direct to consumers in the UK, Isle of Man and Jersey, including men, women, children, teens, vegans, pregnant customers and people shopping by health goals.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online retail store selling vaping products, including e‑liids, nicotine salts, vape kits, pod systems, refill pods, coils, batteries, chargers, and related vaping accessories from…
Sells primarily to UK consumers aged 18+ who vape or are switching from smoking, including online buyers of e-liquids, nic salts, pod kits and vape accessories.
Financial Health
StrongStrong · Hiring · 112% CAGR over 3y
Location
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Computed from 5 filingsOnline retailer of home furniture and interior décor products including sofas, armchairs, beds, dining tables, lighting, rugs and accessories. Sells branded furnishings, soft furnishings, candles and…
Sells primarily to UK consumers and homeowners furnishing or redecorating their homes, including online shoppers seeking furniture, lighting, bedroom, dining, bathroom and décor items.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online grocery store selling Indian and Asian food products, including spices, rice, lentils, flours, snacks, ready meals, oils, and pickles, along with household and personal care items,…
Serves UK consumers and households looking for Indian and Asian groceries online, including home cooks buying spices, rice, pulses, fresh produce, snacks, sweets, household, and health and beauty…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling televisions, projectors, home audio and home cinema systems, speakers, hi‑fi equipment, cables, and related accessories, alongside household electronics…
Serves UK consumers and households shopping online for home entertainment electronics, domestic appliances, gaming products, e-bikes and scooters.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells women’s clothing and accessories through an online retail store, including dresses, knitwear, tops, trousers, outerwear, shoes and seasonal collections, alongside gift cards and a…
Sells direct to consumers, primarily women buying womenswear online, with UK shoppers explicitly addressed through delivery and returns and international shoppers supported via country-specific…
Financial Health
StrongStrong · Hiring · 52% CAGR over 4y
Location
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Computed from 5 filingsOperates an online pharmacy providing prescription medications and healthcare treatments. Offers medicines for conditions including weight management, sexual health, migraines, allergies, skin…
Serves UK consumers seeking online access to prescription and pharmacy treatments, including patients managing weight loss, chronic conditions, men’s and women’s health, sexual health, skin…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling toys, games and collectibles, including board games, puzzles, action figures, dolls, building sets and trading cards from brands such as LEGO, Playmobil,…
Serves UK consumers, including parents, families, gift buyers, collectors and hobbyists shopping for children’s toys, games, branded collectibles, puzzles, trading cards and outdoor play products.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsOperates an e‑commerce store selling tablet computers, smartphones, laptops and smartwatches, primarily Apple iPad, iPhone, MacBook and Apple Watch models, along with Samsung Galaxy devices and…
Serves UK consumers and businesses buying for Apple and Samsung devices, including a dedicated segment for business iPad buyers.
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 4y
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Computed from 5 filingsDevelops and sells dietary supplements formulated for women's hormonal health, including products for menstrual cycles, fertility, perimenopause and menopause. Also operates a mobile app providing…
Sells direct to consumers seeking hormone wellbeing support, mainly women across life stages such as menstrual cycles, fertility, pregnancy, new motherhood, perimenopause, menopause and…
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling women’s fashion and occasionwear. Offers dresses, gowns, co‑ords, rompers and jumpsuits, including party, prom, bridal and wedding guest styles, with…
Sells direct to consumers seeking women’s fashion, especially party dresses, prom gowns, bridal edits, bridesmaid styles, wedding guest outfits and occasionwear, with worldwide shipping.
Financial Health
HealthyHealthy · -56% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells luxury clothing and accessories inspired by British country and equestrian style. Offers tweed tailoring, outerwear, casualwear, footwear, bags, and accessories for women, men, and…
Sells direct to consumers seeking premium British country, tailoring and equestrian styles, including women, men, children, riders, and shoppers buying home and gift items.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 5% CAGR over 2y
Location
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Computed from 5 filingsOnline retailer of disability and daily living aids, supplying mobility equipment, wheelchairs, walking sticks, bathroom and toileting aids, incontinence products, and assistive devices for home use…
Serves disabled and elderly consumers, carers and families buying daily living and mobility aids, alongside B2B/public-sector buyers including the NHS, schools, charities, councils and local…
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells women’s and children’s clothing and accessories through an online store. Product range includes dresses, hoodies, knitwear, swimwear, scarves, bags and gifts, with selected items…
Sells mainly to consumers, particularly women shopping for clothing, accessories and gifts, plus parents buying kids’ and babywear. Also targets gift buyers through personalised products, vouchers…
Financial Health
StrongStrong · Growing, Hiring · 177% CAGR over 4y
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Computed from 5 filingsRetailer of kitchen appliances and fitted kitchens, selling products such as ovens, hobs, refrigerators, dishwashers, laundry appliances, sinks and taps. Operates an online store and showroom and…
Serves UK consumers and homeowners buying kitchen appliances or fitted kitchens, plus trade customers needing appliance and kitchen supply accounts.
Financial Health
StrongStrong
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Computed from 5 filingsOperates an e‑commerce retailer of used and refurbished golf equipment, buying and selling second‑hand golf clubs, bags and accessories from major brands, and offering trade‑in services for golfers…
Sells to individual golfers and golf enthusiasts seeking second-hand clubs and used golf equipment, with online retail aimed at consumers across Europe and international markets.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
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Computed from 5 filingsSupplies ladders, scaffold towers, work platforms and other access equipment through an online store. Product range includes extension and roof ladders, stepladders, podium steps, staging boards,…
Serves both trade and consumer buyers, including construction contractors, maintenance and facilities teams, warehouse operators, window cleaners, and DIY homeowners across the UK.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 5 filingsOnline retailer of personal protective equipment and workwear. Sells safety clothing, high-visibility garments, protective footwear, helmets, gloves, and related workplace safety equipment for…
Sells to businesses and individual workers buying PPE, safety footwear, hi-vis clothing and protective workwear, including tradespeople, industrial workplaces and other safety-conscious employers and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
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Computed from 5 filingsProduces and sells dry dog food formulated as an alternative to raw feeding, using ingredients such as chicken, turkey, trout, salmon and beef. Offers online ordering of food packs and samples, with…
Sells direct to UK dog owners, especially those seeking alternatives to raw feeding for picky dogs, puppies, senior dogs, or dogs with sensitive digestion.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 5 filingsOnline retailer of specialty coffee beans, home and commercial coffee machines, grinders, and barista equipment. Supplies brewing tools, cleaning products, takeaway packaging, and drink ingredients,…
Serves UK home coffee enthusiasts and commercial buyers, including cafés, coffee shops, delis, caterers, hospitality venues and offices.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 5y
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Computed from 5 filingsDesigns and sells interior hardware and electrical fittings for residential projects, including door, cabinet and window hardware, light fixtures, switches and sockets, along with accessories, finish…
Serves a mix of homeowners undertaking property renovations and trade customers such as interior designers, architects, builders and electrical contractors working on residential interiors.
Financial Health
StrongStrong · Hiring · 98% CAGR over 4y
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Computed from 3 filingsDesigns and sells women's jewellery through an online store, including personalised name and initial necklaces, bracelets, rings, earrings and anklets, alongside themed collections such as gemstone,…
Sells direct to consumers shopping for women’s jewellery and personalised gifts, including buyers seeking name or initial pieces, bridal and bridesmaid gifts, and birthday, anniversary, graduation,…
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 2y
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Computed from 5 filingsOperates an online and in‑store golf retail business selling equipment and apparel, including clubs, balls, shoes, bags, trolleys, GPS devices, and accessories. Also offers custom club fitting,…
Sells to individual golfers, including men, women and juniors, shopping online or in-store for golf gear, custom fittings and branded equipment.
Financial Health
StrongStrong · Hiring · 97% CAGR over 4y
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Computed from 5 filingsOperates an online retail store selling designer menswear and accessories. Offers clothing and footwear from brands including Stone Island, C.P. Company, Moncler, Burberry and others, with product…
Sells B2C to male fashion consumers shopping online for designer menswear and accessories, including buyers interested in brands such as Stone Island, C.P. Company, Burberry, Moncler and Canada Goose.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 4 filingsRetailer of running footwear, clothing and accessories through an online store and retail outlets. Sells running shoes, GPS watches, hydration gear, nutrition products and other equipment, and…
Serves B2C customers: recreational and competitive runners, trail runners and fitness consumers, including men and women seeking specialist running retail advice, gait analysis support and…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 3y
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Computed from 3 filingsDesigns and sells men’s and women’s clothing, sportswear and accessories, including golf, ski and tennis apparel, footwear, bags and hats. Products are offered through an online retail store and…
Sells direct to consumers shopping for men’s and women’s fashion, footwear and accessories, including golfers, racket-sport players and ski apparel buyers via its online store.
Financial Health
StrongStrong · Hiring · 13% CAGR over 2y
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Computed from 5 filingsDesigns and sells women’s clothing and accessories, including trousers, jeans, jumpsuits, dresses, knitwear, nightwear, and maternity‑friendly garments. Products are offered through an online retail…
Sells direct to consumers, primarily women including pregnant and postpartum shoppers, seeking comfortable everyday clothing and maternity-friendly wardrobe options.
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 5y
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Computed from 3 filingsOperates an online retail store selling basketball footwear, clothing, jerseys, and accessories. Stocks brands such as Nike, Jordan, Adidas and Under Armour, alongside basketballs, backboards,…
Sells directly to basketball consumers, including men, women and kids, looking for performance shoes, retro sneakers, NBA apparel, clothing and on-court accessories from major sportswear brands via…
Financial Health
StrongStrong · Hiring · 73% CAGR over 2y
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Computed from 5 filingsOperates an online retail store selling new and used books across genres including biography, business, fiction, crime, education and children’s titles. Provides e‑commerce ordering, discounts and…
Sells B2C to online book buyers, including readers, parents, students and gift shoppers, with broad fiction, children’s, education, business and nonfiction interests; UK customers are explicitly…
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
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Computed from 5 filingsOnline retailer of natural, organic and cruelty‑free beauty products, offering a range of skincare, haircare and makeup from multiple brands through an e‑commerce store, with product categories for…
Sells to consumers, primarily UK online shoppers, seeking clean, natural, organic and cruelty-free skincare, haircare and makeup, including buyers of ethical beauty and personal care products.
Financial Health
StableStable · -69% CAGR over 4y
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Computed from 5 filingsOperates an online marketplace for buying and selling personalised vehicle registration numbers. Provides search tools to browse available UK number plates, facilitates transfers and purchases, and…
Serves UK consumers and vehicle owners seeking personalised car or motorcycle registrations, including buyers by name, location, vehicle model or football interest, plus individuals wanting to sell…
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StableStable · Hiring · 19% CAGR over 4y
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Computed from 5 filingsProvides and sells retro-styled ski clothing including ski suits, jackets, trousers, baselayers and accessories, produced using recycled plastic materials. Operates an online retail store offering…
Sells direct to consumers, primarily men and women skiers and winter-sports shoppers seeking retro-styled, sustainability-focused apparel and accessories online.
Financial Health
HealthyHealthy · Hiring · 55% CAGR over 5y
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Computed from 4 filingsDesigns and sells protective gear and apparel for motorcycling, motorsport and mountain biking, including helmets, riding suits, jackets, gloves, boots and airbag systems, alongside sportswear,…
Serves UK consumers in motorsport and cycling, including motorcyclists, motocross riders, auto and karting racers, sim racers, mountain bikers, sportswear shoppers, and women’s and youth segments.
Financial Health
StrongStrong · Hiring · 26% CAGR over 3y
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Computed from 3 filingsDevelops and sells skincare and beauty products including face creams, serums, body oils, sun care, hair treatments and fragrances, marketed under the NUXE brand and sold through its website and…
Sells direct to consumers seeking skincare, body care, hair care, sun care, fragrances and gifts, including anti-ageing, hydration and men’s grooming ranges, through an online retail site serving UK…
Financial Health
StrongStrong · Hiring · 20% CAGR over 2y
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Computed from 5 filingsOnline retailer of beds, mattresses and bedroom furniture. Offers bed frames including TV, storage, upholstered and children’s beds, along with divans, headboards and mattresses, plus bedroom items…
Serves UK mainland consumers and households shopping online for bedroom furniture, including parents buying children’s beds and customers seeking storage, guest, TV or made-to-order bed options.
Financial Health
StrongStrong
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Computed from 5 filingsOnline retailer of wines and beers formulated or selected to be lower in calories, sugar and carbohydrates. Sells bottled wines, mixed cases and beer through an e‑commerce platform, including vegan,…
Sells to UK adult consumers seeking lower-calorie, low-sugar alcoholic drinks, including wine and beer buyers with keto, vegan, gluten-free or organic dietary preferences.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
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Computed from 5 filingsDesigns and sells men’s clothing made partly from surplus fabrics, including shirts, knitwear, jackets, suits, Nehru jackets and waistcoats. Offers accessories such as socks, hats, ties and belts…
Serves individual consumers buying men's clothing and accessories, especially shoppers interested in contemporary British menswear, knitwear, shirts, outerwear, formalwear and Nehru jackets through…
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 4y
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Computed from 5 filingsRetailer of stage lighting, sound and DJ equipment, including speakers, microphones, mixers, lighting effects, trussing, staging and musical instruments. Also offers related accessories and equipment…
Serves DJs, musicians, bands, event production companies, venues, theatres, studios, churches and conference organisers, plus consumers buying or hiring sound, lighting, staging and musical equipment…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 3 filingsOperates an online retail store selling knives, multi-tools, flashlights, outdoor equipment, backpacks, watches, and everyday carry gear. Also offers knife maintenance supplies, apparel, survival…
Sells primarily to consumers, including outdoor enthusiasts, hikers, bushcraft users, knife collectors, anglers, commuters and everyday-carry gear buyers interested in outdoor, tactical and…
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StrongStrong · Growing · 3% CAGR over 2y
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Computed from 5 filingsOperates an online retail store selling cricket equipment and apparel, including bats, balls, gloves, pads, footwear, bags and protective gear, along with accessories and equipment from major cricket…
Sells primarily to individual cricketers, parents and cricket enthusiasts shopping online, with country/region options indicating an international consumer customer base.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides natural dietary supplements formulated by pharmacists, including products for gut health, sleep, mood, immunity and joint support. Also offers online health assessments, pharmacist…
Serves consumers seeking natural supplements and pharmacist advice for gut, sleep, mood, immunity, joints, menopause, sexual health, pain, prostate and IBS concerns, including subscribers and parents…
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 2y
Location
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Computed from 5 filingsDevelops and sells skincare products including serums, moisturisers, cleansers, exfoliators, masks and eye treatments, alongside LED light therapy devices and skincare tools. Products are marketed…
Sells direct to consumers seeking luxury skincare for ageing-related concerns, including fine lines, wrinkles, pigmentation, redness, dryness, enlarged pores, and menopausal or post-treatment skin.
Financial Health
StrongStrong · Hiring · 36% CAGR over 5y
Location
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Showing 50 of 418 — +368 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 418 leads
Showing 50 of 418 — +368 more with verified decision-maker contacts, live data, and CRM sync.
How Microsoft Clarity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. e-commerce companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of e-commerce companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Clarity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK E-Commerce by Analytics
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Frequently asked questions
How many UK e-commerce companies use Microsoft Clarity?
What share of UK e-commerce companies run Microsoft Clarity?
How is Microsoft Clarity usage detected?
What size e-commerce companies use Microsoft Clarity in the UK?
What do Microsoft Clarity-running e-commerce companies also run?
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