E-Commerce Companies Using MonsterInsights in the UK: 68 Active Firms (2026)
E-commerce companies using website analytics in the UK sell goods online and measure visitor behaviour to improve acquisition and conversion.
For e-commerce operators, this analytics plugin sits close to the revenue workflow rather than as a passive reporting layer. It helps marketing and trading teams read acquisition sources, page performance, customer journeys and checkout outcomes inside the site environment they already use. Adoption usually signals a direct-channel business with enough order volume to justify regular conversion work, but not necessarily an enterprise analytics team. The buyer is often a founder-led retailer, marketplace-style operator or catalogue seller where marketing, merchandising and web operations overlap.
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UK adoption remains fairly narrow. There are 68 actively trading UK e-commerce companies running the plugin, with reported employment of 754 people among firms with headcount filings. Within e-commerce analytics detections, it ranks fourth, with a 2.3% category share against a sector comparison base of 2,950 detections. Regional distribution leans outside the capital: the South East accounts for 20.6%, London 16.2%, Yorkshire and The Humber 11.8%, the West Midlands 11.8% and the North West 10.3%.
Website analytics on e-commerce sites sits inside a wider compliance chain covering consent, privacy notices, payment journeys and marketing attribution. UK operators need a lawful basis for personal data use under GDPR, and the ICO’s cookies guidance makes consent design material where tracking or profiling is not strictly necessary. Procurement is often practical rather than board-level: the plugin is installed into an existing web stack, then reviewed by marketing, web operations and whoever owns privacy. Risk tends to rise where analytics events are joined to customer accounts, email campaigns or advertising audiences.
Adoption appears likely to remain selective rather than universal. Many e-commerce teams already receive basic measurement through broader site platforms, so a specialist plugin has to earn its place through easier attribution, clearer content reporting or tighter links to checkout behaviour. Privacy-led changes in advertising measurement should keep pressure on retailers to understand owned-site performance, but smaller merchants may prefer bundled tools if maintenance becomes awkward. The cohort therefore looks more like a practical optimisation layer than a stand-alone software category.
Adoption by company size
Adoption of MonsterInsights varies by company size across the trading UK e-commerce companies in this cohort. 0.1% of the 58,696 companies with under 10 employees run MonsterInsights (51 detected). 0.7% of the 2,333 companies with 10–50 employees run MonsterInsights (17 detected). 0% of the 158 companies with over 50 employees run MonsterInsights (0 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
68
Active firms
2026
2.3%
Of detected Analytics share
UK e-commerce
6
Median headcount
Filed accounts
144
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (4 of 68 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
The page's analytics tool accounts for 2.3% (68) of detected analytics use among e-commerce companies, within a 2,950-company denominator.
Detected analytics use is concentrated, with the largest system at 83.9% (2,475) share and the second at 14.2% (418) in the same e-commerce denominator.
South East is the largest registered ITL1 region for the cohort at 20.6% (14), followed by London at 16.2% (11).
The co-detected stack is anchored in content-management and store tooling: 100.0% (68) also run a content-management platform and 70.6% (48) also run a store plug-in.
Overlapping sector tags show a retail tilt, with Fashion & Retail at 29.4% (20), and Wholesale & Distribution and FMCG each at 19.1% (13).
Analytics market share among UK E-Commerce
Share of the 2,950 UK E-Commerce with a detectable system. As of June 2026.
What else do MonsterInsights-running E-Commerce run?
Share of the 68 MonsterInsights-running UK companies where each technology was also detected. As of June 2026.
Where MonsterInsights E-Commerce are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£452.1K
Median UK turnover
5.9%
Above £5M turnover
5
Incorporated since 2022
144 verified decision-maker contacts
across these 68 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK E-Commerce using MonsterInsights
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDesigns, manufactures and sells outdoor living and leisure products through a portfolio of e‑commerce brands, including timber garden buildings, sheds and log cabins, garden furniture and barbecues,…
Serves UK consumers, homeowners, gardeners, cyclists and fitness users, plus trade buyers and gyms seeking outdoor living, garden building, cycling, timber and fitness products.
Financial Health
StableStable · Profitable, Hiring · 14% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsSells very‑low‑calorie diet (VLCD) total food replacement products, including meal‑replacement shakes, soups, bars and snacks. Offers diet bundles and nutrition products through an online store and…
Sells direct to consumers in the UK and Ireland seeking total food replacement diet products, meal replacements and support for weight-loss plans.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsProvides web‑to‑print mass customisation of printed and branded products for businesses. Offers online ordering of business cards, marketing materials, packaging, books and catalogues, signage,…
Serves businesses of all sizes, including marketing teams, retailers, product companies, publishers and event organisers buying branded packaging, print, apparel, signage and promotional items.
Financial Health
StrongStrong · Hiring · 45% CAGR over 4y
Location
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Computed from 5 filingsManufactures, distributes and retails own‑brand consumer and commercial products through online and trade channels. Product ranges include commercial washroom equipment such as hand dryers and taps,…
Serves a mix of commercial buyers and consumers, including facilities managers for washrooms and water dispensing, plus households and leisure customers buying garden, pest-control, cycling and…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
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Computed from 3 filingsRetailer of outdoor clothing, footwear and equipment for men, women and children. Sells waterproof jackets, walking boots, running apparel, backpacks, camping gear and accessories through an online…
Sells to UK consumers, including men, women and children, who buy outdoor clothing, footwear and accessories for hiking, running, camping, hillwalking and travel.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Operates an online retail store selling mattresses and beds, including memory foam, pocket sprung, hybrid, latex and pillow‑top models. Sources products from UK manufacturers and sells directly to…
Serves UK consumers shopping online for low-cost mattresses and beds, including buyers seeking memory foam, sprung, hybrid, latex or natural options with direct home delivery.
Financial Health
N/AN/A
Location
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Computed from 5 filingsRetailer of household appliances specialising in ex-display, graded, clearance and refurbished white goods. Sells refrigeration, cooking appliances, washing machines, dryers, dishwashers and range…
Serves UK consumers and households seeking discounted home appliances, including budget-conscious buyers looking for clearance, graded, end-of-line, factory-second or refurbished white goods.
Financial Health
StableStable · -15% CAGR over 2y
Location
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Operates an online retail store selling kitchenware, cookware and bakeware, including utensils, knives, tableware, glassware and food preparation equipment. Also offers edible baking ingredients and…
Sells primarily to consumers buying cookware, bakeware and kitchenware for home use, gifting and seasonal occasions. Also serves trade buyers through bulk discounts, equipment hire and a trade…
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides office and business supplies including stationery, ink and toner, furniture, janitorial and catering products, packaging, workwear and tools through an online ordering platform, with…
Sells to UK businesses and procurement teams needing regular office, facilities, print, packaging, furniture, workwear and catering supplies, with account-based ordering and delivery support.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsRetailer of drink products and home bar equipment, selling draft beer machines, spirits and mixers, alcohol‑free spirits, mocktails, and barware through an online shop, alongside cocktail tips and…
Serves consumers and home drink enthusiasts, including shoppers interested in at-home draft beer, spirits, alcohol-free alternatives, mocktails and barware.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsOperates an online shop selling nuts, seeds, dried fruit, olives, confectionery and snack foods. Offers products including almonds, pistachios, granola, chocolate‑covered snacks, Turkish delight,…
Sells to consumers and gift buyers shopping online for nuts, dried fruit, confectionery, olives, antipasti, tea, coffee, and cooking ingredients.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of halal meat products, selling beef and lamb cuts such as steaks, ribs, chops, joints, and burger patties. Offers meat boxes and bulk packs for home delivery, with products prepared…
Serves halal-conscious UK households and online consumers, including families preparing for Ramadan, Eid and BBQs, with a separate route for trade buyers.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 2y
Location
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Computed from 5 filingsSells reproduction bedsteads, bed frames and bedroom furniture, alongside bedding products including sheets, duvet covers, pillows, duvets, mattress toppers and throws, through an online retail shop.
Serves private consumers and homeowners furnishing bedrooms with premium traditional bedsteads, upholstered headboards, bedding and linen, including buyers seeking anti-allergen or specialist sleep…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsRepairs, refurbishes and sells graded power tools, garden tools and appliances. Inspects, tests and restores returned or used products for resale through an online outlet, and provides repair…
Sells primarily to consumers seeking lower-cost refurbished and graded power tools and garden tools, including DIY users and home gardeners. Also serves trade users through products aimed at…
Financial Health
StableStable · Hiring · 5% CAGR over 2y
Location
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Computed from 5 filingsOperates an online store selling packaging and postal supplies, including boxes, envelopes, mailing bags, book wrap mailers, tapes, pallet wrap, labels, and related office and household packing…
Serves UK consumers and businesses buying mailing, packaging, office and household supplies, including online sellers and organisations shipping documents or small goods.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsOperates an online wine shop supplying red, white, rosé, sparkling and fortified wines, along with mixed cases, beers, cider and spirits. Sells individual bottles and curated selections for home…
Serves consumers buying wine online for home delivery, including shoppers choosing bottles for meals, occasions and mixed cases, alongside hospitality or retail trade customers.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 4y
Location
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Computed from 4 filingsRetailer of pet supplies and accessories for dogs, cats, small animals, birds, reptiles and fish. Sells food, treats, bedding, cages, aquariums, healthcare products and pet care equipment through an…
Sells directly to pet owners and smallholders, including dog, cat, bird, fish, reptile, horse, pigeon and poultry keepers. Targets consumers shopping in store, online, by phone or via…
Financial Health
StableStable · -7% CAGR over 3y
Location
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Computed from 5 filingsOperates an online pharmacy offering prescription medicines, over‑the‑counter drugs, health supplements, healthcare devices, and personal care products. Enables customers to upload prescriptions and…
Serves individual consumers and patients seeking prescription medicines, OTC healthcare, personal care, baby care, supplements and medical devices through an online retail pharmacy.
Financial Health
StableStable · -61% CAGR over 4y
Location
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Computed from 5 filingsRetailer of baby and nursery products including prams, pushchairs, car seats, highchairs, nursery furniture, and feeding and play equipment. Sells new, clearance, preloved and ex‑display items and…
Serves expectant parents, parents and gift buyers seeking nursery and baby products, mainly consumers shopping online or through a Bradford showroom.
Financial Health
DistressedDistressed · -11% CAGR over 5y
Location
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Computed from 3 filingsRoasts and sells speciality coffee and supplies instant coffee, loose leaf teas, and tea bags. Also distributes beverage equipment including espresso machines, bean‑to‑cup machines, grinders, instant…
Sells to consumers and trade buyers purchasing coffee, tea, beverage machines and related supplies through an online shop.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsSells home furniture, home accessories and garden furniture through a retail store and online shop. Product range includes beds, cabinets, tables, lighting, rugs, decorative items, fragrances, and…
Serves B2C customers, including homeowners and gift buyers, seeking furniture, lighting, garden furniture, soft furnishings and home accessories for indoor and outdoor living spaces.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies and retails wine to trade customers and consumers through an online shop and cellar door, offering red, white, rosé, sparkling and alcohol‑free wines, mixed cases and champagnes sourced from…
Serves trade and private wine buyers, including restaurateurs, hoteliers, publicans and individual consumers, with an emphasis on customers in Sussex, Hampshire and Dorset.
Financial Health
WeakWeak · -59% CAGR over 5y
Location
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Computed from 5 filingsImports, distributes and sells eye health products including nutritional supplements, dry eye glasses, thermal eye masks, sleep shields, cosmetics and prescription swimming goggles, supplying…
Serves UK pharmacies, opticians and health stores as stockists, alongside consumers buying eye-care, optical swimwear, dry-eye and related cosmetics products by mail order, online, phone or post.
Financial Health
StableStable · Hiring · 10% CAGR over 4y
Location
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Computed from 2 filingsDesigns and sells fine jewellery including rings, necklaces, bracelets and bespoke pieces made with lab‑grown diamonds and precious metals. Offers custom jewellery design and appointments to view…
Sells direct to consumers shopping for fine jewellery, including rings, necklaces and bracelets, with emphasis on buyers interested in lab-grown diamonds, recycled gold, bespoke pieces and…
Financial Health
StableStable
Location
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Computed from 5 filingsSupplies DIY and trade materials including hand and power tools, timber, sheet materials, cut‑to‑size glass, doors, insulation, plumbing and electrical supplies, paint, and building materials. Sells…
Serves DIY customers, homeowners and trade buyers such as builders, plumbers, electricians and contractors, primarily in the South Wales valleys and surrounding areas, with online sales to wider UK…
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 5 filingsBuys motorcycles in various conditions and dismantles them for parts. Sells used motorbike components and spares for multiple manufacturers through an online shop, including engines, frames, body…
Serves motorbike owners, mechanics and repair businesses seeking used parts for a wide range of makes and models, and buys motorcycles from private sellers with bikes in any condition.
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Computed from 5 filingsProduces and sells tea and roasted coffee blends, including loose‑leaf tea, ground coffee, beans and coffee bags. Supplies hot chocolate, brewing accessories and coffee machines, and provides…
Serves retail consumers and trade customers buying tea, coffee and related equipment, including hospitality venues, workplaces and organisations seeking commercial gifts or beverage training.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDesigns, manufactures and sells children’s toys, games and play products, including licensed character toys, sensory toys and family board games. Also supplies toy brands to retailers and sells…
Sells to parents, families and gift buyers buying children’s toys and games, with shopping by brand, category and age. Also addresses toy retailers and distributors through distribution and…
Financial Health
StableStable · -58% CAGR over 5y
Location
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Computed from 5 filingsSells aftermarket motorcycle parts and accessories through an online store, including exhaust systems, shock absorbers, suspension components, mirrors, handlebars, footrests, and cosmetic parts for…
Sells to motorcycle owners and enthusiasts, particularly riders of Triumph, Royal Enfield, BSA and Yamaha models seeking aftermarket parts and accessories.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online shop and distribution business supplying parts, accessories and riding gear for enduro and adventure motorcycles, including protection components, seat covers, grips, hydration…
Serves UK enduro and adventure motorcycle riders, racers and off-road enthusiasts, including youth riders and owners of major off-road bike brands, with some MTB and outdoor customers.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsManufactures bean‑to‑bar chocolate products from cacao beans, including dark, milk and vegan chocolate bars, truffles, hot chocolate and cooking chocolate. Sells chocolate gift boxes, hampers and…
Sells to UK consumers buying premium chocolate for personal use, cooking and gifts, including vegan and no-sugar preferences, plus corporate gift buyers and retailers/stockists.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling hydrofoil water sports equipment and accessories, including foil kits, wings, kites, boards, masts, wetsuits, and electric foil drive systems from brands such…
Serves individual water-sports enthusiasts and recreational riders seeking equipment for foil surfing, kite foiling, wake foiling, wing foiling, SUP and surf activities, shopping online by brand and…
Financial Health
WeakWeak · -15% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling dancewear and dance footwear, including leotards, tights, skirts, tutus, warm‑ups, and ballet, pointe, tap and jazz shoes, along with dance accessories such as…
Serves individual dancers, parents buying for girls and boys, and dance schools or performing arts academies needing uniforms across ballet, ballroom, jazz, tap and related dance disciplines.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsSupplies professional power tools, woodworking and metalworking machinery, and workshop equipment from brands including Mafell, Holzmann, Zipper and Stuermer. Sells compressors, construction and…
Serves professional tradespeople, workshops and businesses in woodworking, metalworking, construction, farm and garden, and garage sectors, alongside individual buyers in the UK.
Financial Health
StableStable · -10% CAGR over 2y
Location
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Computed from 5 filingsSupplies commercial cleaning equipment and chemicals, including carpet cleaning machines, scrubber dryers, industrial vacuum systems, pressure washers and accessories. Sells products online and…
Serves B2B customers in the cleaning and facilities management sector, including commercial cleaning contractors, carpet cleaners and organisations needing floorcare, vacuuming, gutter, window and…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Produces bean-to-bar chocolate from cacao beans and sells chocolate bars, truffles, hot chocolate, and cooking chocolate. Offers personalised chocolates, gift boxes and hampers, and chocolate tasting…
Sells mainly to UK consumers buying premium chocolate for gifting, personal use and cooking, with additional offers for corporate gift buyers and professional customers.
Financial Health
N/AN/A
Location
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Computed from 3 filingsProduces and sells gift hampers containing artisan food and drink products such as cheese, chocolate, tea, coffee, jams, beer and non‑alcoholic beverages. Offers themed gift boxes for occasions and…
Serves consumers buying food and drink gifts for occasions, plus businesses seeking corporate hampers, with delivery to recipients across Northern Ireland, Ireland, the UK and worldwide.
Financial Health
StableStable · -5% CAGR over 2y
Location
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Computed from 5 filingsSupplies wholesale nursery and early years products through an online store, including nappies, baby wipes, feeding items, changing mats, cleaning chemicals, paper hygiene products, PPE, and first…
Sells to nurseries, pre-schools and daycare/early years settings in the UK, primarily childcare operators and staff responsible for hygiene, changing, feeding and day-to-day consumable purchasing.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 2 filingsSupplies wholesale nursery and early years products through an online store, including nappies, wipes, baby feeding items, cleaning chemicals, paper hygiene products, PPE, and first aid supplies for…
Sells to nurseries, pre-schools and other early years childcare settings in the UK, primarily managers and buyers responsible for hygiene, baby care, feeding, PPE and first-aid supplies.
Financial Health
DistressedDistressed · 0% CAGR over 1y
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Computed from 2 filingsRoasts and sells coffee beans and blends, including single-origin and espresso varieties, supplied as whole or freshly ground. Operates an online shop and café, and offers tea, brewing accessories,…
Serves consumers buying coffee, tea, gifts and accessories online or visiting the café, alongside wholesale customers seeking roasted coffee or bespoke blends.
Financial Health
StrongStrong · Hiring · 44% CAGR over 1y
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Computed from 5 filingsSupplies household and care textiles through an online store, including duvets, pillows, mattress protectors, bed pads, blankets, baby textiles and laundry products for domestic, residential care and…
Sells to consumers and trade buyers needing textiles for homes, nurseries, residential care settings and hospitality environments, including households, carers, care providers and related…
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 5 filingsManufactures and supplies workwear and uniforms for businesses and institutions, including corporate shirts, industrial coveralls, security uniforms, hospital and hotel staff attire, and related…
Serves B2B buyers responsible for staff apparel in industrial companies, corporates, hospitals, security firms, hotels, restaurants, supermarkets, gyms, events and transport operations.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
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Computed from 5 filingsProduces handmade cakes, traybakes and baked goods including loaf and fruit cakes, with gluten‑free and vegan options. Supplies cakes wholesale to retailers and sells hampers, gift boxes and cakes by…
Sells to cafés, retailers and corporate buyers stocking cake counters, plus consumers ordering cakes, hampers, gifts and subscriptions by post, including gluten-free and vegan customers.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 5y
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Computed from 5 filingsDesigns and sells reusable pollution and respiratory protection masks for commuting, sports, and everyday use, along with replacement filters, valves, and accessories. Products are marketed to reduce…
Serves individual consumers, including commuters, sports and leisure users, people with allergies or chemical sensitivities, and those affected by urban pollution, Covid, forest fires or cold…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells board and card games, including party, trivia, word and bluffing games. Offers titles such as Priorities, Imposter and Poppycock! through its online shop and retail partners.
Sells primarily to consumers buying party, board and card games, especially adults, friendship groups and families seeking social, after-dinner and word-based games. Also serves trade buyers via…
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
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Computed from 5 filingsImports and retails wines through an online store and retail shop, offering red, white, rosé and sparkling wines from international producers. Sells mixed cases, wine gift boxes, personalised wine…
Sells to consumers buying wine online and in-store, including local retail customers, gift buyers and corporate customers seeking personalised boxes, gift cards and case deals.
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
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Computed from 3 filingsSupplies roofing materials and building products, including guttering systems, fascia boards, soffits, roofing felt, tiles, fixings, timber battens and accessories. Sells products through an online…
Targets roofing contractors, builders, tradespeople and property owners in the North West, including customers sourcing materials for roof, guttering, fascia, soffit and flat-roofing projects through…
Financial Health
HealthyHealthy · Hiring · 23% CAGR over 3y
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Computed from 3 filingsOperates an online retail shop selling men’s, women’s and children’s footwear, including shoes, boots, sandals, slippers and trainers from brands such as Ecco, Gabor and Josef Seibel. Also provides…
Sells B2C to UK consumers and families, including women, men and parents seeking children’s school or casual footwear, with particular focus on family shoe buyers and children’s fitting needs.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsDesigns and manufactures bespoke bunk beds and bedroom furniture, including triple, quad and high-sleeper beds, storage beds and mattresses. Also supplies custom furniture such as kitchen islands,…
Serves UK households and families, particularly those needing space-saving children’s bedroom furniture, alongside schools, educational settings and trade buyers seeking bespoke fitted furniture.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 3y
Location
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Showing 49 of 68 — +19 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 68 leads
Showing 49 of 68 — +19 more with verified decision-maker contacts, live data, and CRM sync.
How MonsterInsights usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. e-commerce companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of e-commerce companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
MonsterInsights is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK E-Commerce by Analytics
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Frequently asked questions
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What share of UK e-commerce companies run MonsterInsights?
How is MonsterInsights usage detected?
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