E-Commerce Companies Using Omnisend in the UK: 50 Active Firms (2026)
E-commerce retailers using marketing automation sell goods online and run automated customer messaging in the UK market.
For online retail teams, the platform sits between the storefront, customer database and campaign calendar. It is used to trigger lifecycle messages, segment buyers, recover abandoned baskets and support repeat-purchase campaigns rather than to run fulfilment or core payments. Adoption usually signals a retailer with an owned web shop, enough order history to justify segmentation, and a marketing function that is measuring retention rather than relying only on paid acquisition. The cohort therefore skews towards direct-to-consumer and omnichannel sellers with modestly formalised growth operations, not general software publishers or agencies.
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Across the UK, 50 actively trading companies are running this marketing-automation platform in the e-commerce cohort. Reported employment totals 759 people, pointing to a base of relatively lean retailers rather than enterprise retail groups. The platform ranks fourth among e-commerce marketing-automation systems, with 2.9% share against a 1,702-company sector denominator. Regional skew is not confined to London: the South East and London each account for 18.0% of adopters, followed by Yorkshire and The Humber at 16.0%, with the North West and East of England both on 10.0%.
Automated retail messaging brings the usual GDPR and ICO issues around consent, profiling and retention. Procurement is likely to sit with marketing and e-commerce teams, but legal or finance may become involved where customer segments, behavioural tracking and checkout-related events move between the storefront and marketing platform. The vendor ecosystem also matters: these retailers tend to need clean links between campaign tooling, analytics, payment records and review workflows, so switching costs arise less from the licence itself than from audience history, templates, consent logs and attribution routines built around it.
Adoption appears tied to retention economics rather than broad digital maturity. Retailers with repeat-purchase products and owned storefront traffic tend to get more value from automated segmentation, while thinner catalogue or occasional-purchase sellers may remain with simpler campaign tools. The next phase is likely to be shaped by bundling inside commerce platforms, pressure to evidence consent, and the workload of migrating customer histories. That points to gradual churn between marketing stacks, with fewer reasons for wholesale replacement unless acquisition costs or deliverability problems force a review.
Adoption by company size
Adoption of Omnisend rises with company size across the trading UK e-commerce companies in this cohort. 0% of the 58,696 companies with under 10 employees run Omnisend (25 detected). 0.9% of the 2,333 companies with 10–50 employees run Omnisend (21 detected). 1.9% of the 158 companies with over 50 employees run Omnisend (3 detected). That is a 1.9% gap between the over 50 employees and under 10 employees bands.
50
Active firms
2026
2.9%
Of detected Marketing automation share
UK e-commerce
8
Median headcount
Filed accounts
94
Verified contacts
Across this cohort
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Key facts
About 6% of the trading cohort reports turnover above £5M (3 of 50 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
The profiled marketing-automation system ranks fourth by detected share among UK e-commerce retailers, at 2.9% (50) of the 1,702 retailers with a detectable system.
Marketing-automation usage in this sector is concentrated: the two largest detected systems account for 45.8% (780) and 31.0% (528) of detectable UK e-commerce retailers.
Co-detected website infrastructure is near-universal in the cohort, with 100.0% (50) also running a traffic-protection/CDN technology and 98.0% (49) also running a hosted commerce platform.
Registered addresses are spread across several regions: South East and London each account for 18.0% (9), followed by Yorkshire and The Humber at 16.0% (8).
Sector tags overlap beyond e-commerce, with Fashion & Retail appearing on 52.0% (26) of the cohort and Wholesale & Distribution and FMCG each appearing on 14.0% (7).
Marketing automation market share among UK E-Commerce
Share of the 1,702 UK E-Commerce with a detectable system. As of June 2026.
What else do Omnisend-running E-Commerce run?
Share of the 50 Omnisend-running UK companies where each technology was also detected. As of June 2026.
Where Omnisend E-Commerce are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£536.8K
Median UK turnover
6%
Above £5M turnover
5
Incorporated since 2022
94 verified decision-maker contacts
across these 50 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK E-Commerce using Omnisend
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops and sells cosmetic products through an online store, including foundation, blush, powder, concealer, bronzer, and lip products. Also offers makeup accessories, shade‑matching tools,…
Sells direct to consumers shopping online for cruelty-free makeup, with country and currency options for customers in the UK and international markets.
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells skincare and haircare products through an online store, including cleansers, toners, serums, masks, moisturisers and treatment balms formulated with botanical ingredients to…
Sells direct to consumers buying skincare online, especially people seeking products for hyperpigmentation, uneven tone, dull or dry skin, acne-prone or oily skin, anti-ageing concerns, hair growth,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling natural health supplements, vitamins, and wellness products. Offers items for immune support, gut health, sleep, sports nutrition, and beauty, stocking brands…
Sells direct to health-conscious consumers and families shopping online for natural supplements, including wellbeing, beauty, sports nutrition, mood, digestion, children’s health and men’s and…
Financial Health
StableStable
Location
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Computed from 5 filingsOperates an online retail store selling women’s fashion and occasionwear. Offers dresses, gowns, co‑ords, rompers and jumpsuits, including party, prom, bridal and wedding guest styles, with…
Sells direct to consumers seeking women’s fashion, especially party dresses, prom gowns, bridal edits, bridesmaid styles, wedding guest outfits and occasionwear, with worldwide shipping.
Financial Health
HealthyHealthy · -56% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling vaping products, including vape kits, refillable and prefilled pod systems, e‑liquids, nicotine salts, coils, replacement pods, and accessories. Also sells…
Serves UK adult consumers who vape or are switching from smoking, including beginner and experienced vapers shopping online for vape kits, e-liquids, pods, coils and nicotine alternatives.
Financial Health
HealthyHealthy · -6% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling designer clothing, footwear and fashion accessories for men, women and children. Offers products from brands such as Gucci, Balenciaga, Armani, Versace and…
Sells direct to consumers shopping for designer fashion, footwear and accessories, targeting men, women and children. Serves UK retail customers seeking branded luxury and premium clothing across…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsSells meat and food products online, including dry‑aged beef, Wagyu, lamb, pork and free‑range poultry sourced from farms. Offers meat boxes, cured meats, cheeses, dairy produce and wine with home…
Serves UK online retail customers such as home cooks, BBQ shoppers and occasion/gift buyers seeking premium butcher and deli purchases; also provides a wholesale route for trade buyers.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 2 filingsProduces and sells raw pet food for dogs and cats, including frozen raw meals, 80:10:10 meat blends, wet tins, organs and muscle meats. Also supplies pet supplements, feeding accessories, and DIY raw…
Sells to UK pet owners feeding cats and dogs, especially raw-feeding buyers seeking frozen, wet, dry and DIY raw options. Also serves trade stockists and breeders through stockist and breeder…
Financial Health
WeakWeak · Hiring · 75% CAGR over 1y
Location
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Computed from 5 filingsManufactures non‑alcoholic botanical drinks and ready‑to‑drink canned cocktails. Distils coastal plants and botanicals to produce alcohol‑free spirits, spritzes and premixed beverages sold in…
Sells to consumers seeking non-alcoholic drink alternatives, especially active outdoor lifestyle shoppers, plus trade and wholesale buyers such as stockists, hospitality venues and retailers.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
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Designs and sells bags, rope straps, phone cases and wearable accessories inspired by climbing gear. Offers crossbody and wrist straps, sacoche bags, device cases and small lifestyle accessories…
Sells direct to consumers, especially urban lifestyle and fashion shoppers seeking everyday carry, phone and bag accessories, including iPhone users and customers interested in customizable straps.
Financial Health
N/AN/A
Location
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Computed from 5 filingsDesigns and sells luxury lifestyle products including women’s apparel, jewellery, bags, scarves and belts, along with home accessories, furniture, tabletop items, art, books, and body and skincare…
Serves B2C luxury lifestyle consumers, including online shoppers and boutique clients, seeking designer womenswear, accessories, home décor, furniture, art and body care.
Financial Health
StrongStrong
Location
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Computed from 5 filingsSells confectionery through an online shop and retail store, including pick‑and‑mix sweets, imported candy, snack foods, soft drinks and dessert topping sauces. Offers pre‑mixed selections and custom…
Sells to retail consumers buying sweets online or in-store, including pick-and-mix customers, imported candy buyers, gift box shoppers, and people seeking vegan, halal or gluten-free sweet options.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling women’s clothing, footwear and accessories from British and European fashion brands. Also sells jewellery, beauty products, homeware items, gifts, and related…
Serves individual consumers, primarily women, shopping for curated fashion, accessories, beauty, homewares and gifts from British and European lifestyle brands.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates an online and in‑store retail business selling consumer electronics and home appliances, including televisions, home cinema equipment, hi‑fi systems, speakers, headphones, and accessories,…
Sells primarily to UK consumers buying premium TVs, hi-fi, home cinema, audio equipment and household appliances, including enthusiasts and homeowners seeking branded AV products, accessories and…
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Computed from 5 filingsRetailer of bicycles and cycling equipment through an online store. Sells mountain, road, gravel, electric and children’s bikes, along with cycling clothing, helmets, components and accessories, and…
Serves UK consumers, including mountain, road, electric and leisure cyclists, families buying children’s bikes, women cyclists, and CycleScheme users seeking bikes, clothing, helmets, components and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 3 filingsDesigns and sells women’s clothing and accessories through an online retail store, including dresses, jumpsuits, trousers, knitwear, loungewear and footwear. Offers patterned and vintage‑inspired…
Sells directly to consumers, mainly women seeking colourful, patterned clothing in UK sizes 6–24, with additional ranges for kids and gift buyers.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells junior clothing and accessories through an online retail store, including tracksuits, hoodies, T‑shirts, jackets, shorts, swimwear, hats and socks for boys and girls.
Sells B2C to parents, guardians and young shoppers buying boys’ and girls’ junior clothing and accessories online, with delivery promoted for UK, US, Canada and EU customers.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates an online grocery store selling African and Caribbean food products, including canned goods, spices and seasonings, rice, flour, snacks, beverages, and cooking ingredients such as ackee,…
Serves consumers and households shopping online for African and Caribbean groceries, especially people seeking Jamaican food, pantry staples, drinks, seasonings, baking items, and related health,…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 5 filingsProduces and sells Jamaican baked goods including patties, hard‑dough bread, buns and sweet treats. Operates an online store offering nationwide delivery, collection, and wholesale supply of handmade…
Serves UK consumers ordering Jamaican baked goods online for nationwide delivery or collection, plus wholesale buyers seeking bakery products.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling bedding and home textile products, including fitted and flat bed sheets, duvet covers, duvets, pillows, mattress protectors, blankets, cushions, sofa covers,…
Sells primarily to UK consumers and households shopping online for bedroom and home furnishings, including bedding, sofa covers, rugs, curtains, cushions, and related home essentials.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells handbags and travel bags, including backpacks, cross‑body bags, work bags and holdalls, plus travel accessories, bag straps and jewellery through an online retail store.
Sells direct to consumers, primarily women shopping for handbags, travel bags, backpacks, work bags and accessories for everyday use, commuting and holidays.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
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Computed from 3 filingsRetailer of kitchenware and dining products including cookware, bakeware, knives, utensils, tableware, and food preparation tools. Sells branded cooking equipment, kitchen textiles, and homeware…
Sells to consumers and gift buyers seeking kitchen, baking, dining, bar and homeware products, with an emphasis on shoppers using its London stores and online shop.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
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Computed from 4 filingsRetailer of running footwear, clothing and accessories, including road, trail and track shoes, spikes, sports apparel, hydration products and running equipment from major sports brands, sold through…
Serves UK consumers, including road runners, trail runners, track and field athletes, racers, and fitness-focused men, women and children shopping online or in-store.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 3y
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Computed from 5 filingsOperates an online retail shop selling children’s outdoor clothing and equipment, including waterproofs, jackets, footwear, rucksacks and accessories, as well as camping, hiking, climbing, cycling…
Serves UK consumers, primarily parents and families buying outdoor clothing, footwear and equipment for babies, toddlers and children for activities such as school, camping, hiking, skiing and…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 5 filingsRetailer and wholesaler of vaping products, including e‑liquids, nicotine salts, longfill bottles, vape devices, and accessories. Sells products through an online store and supplies vaping liquids…
Sells to adult vaping consumers online and wholesale buyers such as vape shops and retailers, with international purchasing options indicated.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 5y
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Computed from 5 filingsDesigns and sells merino wool toe socks for running, hiking, cycling and other outdoor activities. Products feature individual toe sleeves, seamless construction and moisture‑wicking wool intended to…
Sells directly to consumers, especially runners, hikers, cyclists and other outdoor or endurance sports enthusiasts seeking performance socks for long-distance activity and comfort.
Financial Health
HealthyHealthy · -1% CAGR over 4y
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Computed from 3 filingsOperates an online retail store selling homeware and interior accessories, including furniture, lighting, candles, diffusers, kitchenware, tableware, textiles, mirrors and decorative items, as well…
Sells primarily to UK consumers and homeowners shopping online for home décor, furniture, lighting, tableware, textiles, fragrance and outdoor accessories for domestic interiors.
Financial Health
StableStable · Hiring · 29% CAGR over 2y
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Computed from 5 filingsDesigns and sells jewellery including necklaces, bracelets, rings and jewellery sets through an online store. Offers birthstone, crystal and personalised pieces, often paired with message cards and…
Sells direct to consumers buying affordable jewellery gifts for women, partners, family members, friends, new mums, brides and graduates, with some ranges for men and international online shoppers.
Financial Health
WeakWeak
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Computed from 3 filingsOperates an online retail store selling toys and games including dolls, baby toys, playsets, musical toys, and arts and crafts items, alongside selected home, kitchen, garden, and outdoor leisure…
Sells B2C to UK households, parents and gift buyers shopping for children’s toys, dolls, games, outdoor play items, and related home, garden, kitchen and leisure products.
Financial Health
DistressedDistressed · -13% CAGR over 2y
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Computed from 3 filingsDesigns and sells sportswear, footwear and equipment for rugby, football and other sports through an online store, including boots, balls, protective gear, training clothing, gloves, socks and custom…
Sells online to individual athletes, parents, sports clubs and school teams seeking rugby, football and other multi-sport clothing, footwear, equipment and team kit.
Financial Health
WeakWeak · -4% CAGR over 2y
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Computed from 4 filingsOperates an online retail store selling fishing tackle and equipment, including rods, reels, bait, alarms, nets, luggage, and terminal tackle for carp, coarse, and predator fishing, alongside angling…
Serves consumers and hobbyist anglers, including carp, coarse, match and predator fishing enthusiasts, with categories aimed at individual buyers of fishing tackle, apparel and bankside equipment.
Financial Health
WeakWeak · 0% CAGR over 3y
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Computed from 5 filingsOperates an online retail store selling Indian and Pakistani designer clothing and fashion items. Offers women’s and men’s garments from brands such as Junaid Jamshed, Gul Ahmed, Sana Safinaz and…
Serves B2C shoppers in the UK and internationally seeking designer Indian and Pakistani fashion brands, including customers buying South Asian clothing online.
Financial Health
HealthyHealthy · -3% CAGR over 4y
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Computed from 5 filingsOperates a retail cookshop and online store selling kitchenware, cookware and bakeware. Offers kitchen knives, utensils, food storage, small appliances, tableware and baking tools from multiple…
Sells to UK consumers, including home cooks, bakers, gift buyers and households looking for branded kitchenware, bakeware, cookware and home ranges through an independent cookshop and online store.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
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Computed from 5 filingsSells outdoor living products including garden furniture sets, barbecues, pergolas, firepit sets, outdoor lighting and outdoor kitchen equipment. Also supplies modular outdoor kitchen units and…
Sells to UK consumers and homeowners furnishing gardens, patios and terraces, including buyers seeking outdoor entertaining, dining and cooking setups for private residential spaces.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 5y
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Computed from 3 filingsOnline retailer of martial arts and combat sports equipment and apparel. Sells boxing gloves, protective gear, punch bags, focus pads, uniforms, footwear and training accessories for boxing, MMA,…
Sells to consumers and practitioners in combat sports, including boxing, MMA, BJJ, judo, karate, kickboxing, Muay Thai, taekwondo and wrestling, with categories for kids and police/forces users.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 2y
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Computed from 5 filingsSupplies materials and equipment for home fragrance and craft production, including candle wax, wicks, fragrance oils, dyes, containers and candle‑making kits, as well as reed diffuser supplies, soap…
Serves hobby crafters and small handmade-product businesses, including candle, wax melt, reed diffuser, soap and cosmetic makers buying supplies online for personal projects or resale.
Financial Health
StrongStrong · Growing, Hiring · 54% CAGR over 4y
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Computed from 5 filingsDesigns and sells preserved flower bouquets and arrangements, including roses, peonies and mixed blooms in vases. Offers online ordering, custom bouquet options, gift cards, and floral arrangements…
Serves consumers buying luxury preserved floral gifts and home décor, plus bridal customers and B2B clients in hospitality, offices, yachts, visual merchandising and corporate gifting, with delivery…
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StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 3 filingsSells electric bicycles, including folding, fat‑tire, moped‑style and step‑through models, through an online store. Also supplies e‑bike accessories, replacement parts, batteries, and riding gear.
Sells direct to consumers seeking affordable electric bikes, including commuters, leisure riders, off-road/fat-tire users and step-through or folding e-bike buyers, plus existing owners buying…
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StrongStrong · Growing, Hiring · 13% CAGR over 2y
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Computed from 2 filingsManufactures and sells traditional confectionery including Scottish tablet, fudge, and macaroon bars. Produces packaged sweets, gift boxes and hampers for retail and online orders, and supplies…
Sells B2C to UK online shoppers, gift buyers and consumers seeking traditional Scottish confectionery, including treats, bars, gift boxes and hampers for personal use or gifting.
Financial Health
StableStable · Hiring · 10% CAGR over 1y
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Computed from 5 filingsRetailer of fine jewellery and luxury watches, including engagement rings, wedding bands, diamond jewellery and branded timepieces. Also offers pre-owned watches, watch servicing, battery…
Serves consumers in the UK and Republic of Ireland buying fine jewellery, engagement and wedding rings, luxury watches, gifts, and watch aftercare services.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 9% CAGR over 4y
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Computed from 3 filingsDevelops and sells smart home service robots including robotic vacuum and mop cleaners, window‑cleaning robots and robotic lawn mowers, along with related accessories, cleaning solutions and…
Sells to UK consumers and homeowners seeking automated home, window and garden cleaning, including pet owners and households with carpets, hard floors, lawns or windows needing regular maintenance.
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StableStable
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Computed from 3 filingsSupplies fresh and frozen seafood, shellfish, poultry and smoked products to restaurants, caterers and retail customers. Operates an online shop offering items such as scallops, mussels, oysters and…
Serves restaurants, catering establishments and other trade buyers in Scotland, plus local household consumers ordering seafood, shellfish and poultry for doorstep delivery through its online shop.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 2y
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Computed from 3 filingsSupplies fragrance oils and ingredients for home fragrance and personal care product making. Online retailer of oils, wax melt and candle making materials, cosmetic dyes and micas, packaging, and…
Serves UK craft makers, home-fragrance and cosmetics microbusinesses, and wholesale buyers making wax melts, candles, diffusers, room sprays, soaps, perfumes and bath products.
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StableStable
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Computed from 2 filingsDesigns and sells lightweight plant pots and planters for indoor and outdoor use through an online store. Also supplies garden accessories and gift items including birdhouses, wind sculptures and…
Sells to home gardeners and gift buyers looking for garden pots and accessories, with a trade/wholesale channel for business buyers such as garden and gift retailers.
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HealthyHealthy · 0% CAGR over 1y
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Computed from 3 filingsDesigns and sells women’s clothing and accessories including jackets, coats, dresses, knitwear, scarves and trousers, plus some menswear. Operates an online shop offering ready‑to‑wear collections…
Sells directly to consumers seeking designer womenswear, accessories and some menswear, including occasionwear, racing style and bespoke pieces. Serves UK and international shoppers through its…
Financial Health
WeakWeak · -9% CAGR over 2y
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Computed from 5 filingsBrews craft beers including pale ales, IPAs, porters and seasonal releases. Sells bottled and canned beer online in mixed cases, gift cards and branded merchandise, and operates a taproom and trade…
Sells to craft beer consumers buying online or visiting its taproom, as well as trade customers such as pubs, bars and retailers interested in stocking independent beer.
Financial Health
WeakWeak · 2% CAGR over 4y
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Computed from 5 filingsDesigns, manufactures and sells handmade leather and canvas goods, including handbags, travel bags, backpacks, wallets, belts, laptop bags, toiletry bags and accessories. Products are produced…
Serves individual consumers shopping online for leather and canvas accessories, including travellers, commuters, parents, hunters, outdoor users and gift buyers.
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WeakWeak · 0% CAGR over 4y
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Computed from 5 filingsDesigns and sells Islamic educational products for children, including interactive books, learning kits, toys, games and digital resources. Products focus on teaching Islamic beliefs, history, prayer…
Serves Muslim parents and families with children from babies to age 11+, alongside schools and trade buyers seeking Islamic educational resources for children.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells beds, mattresses and bedroom furniture through an online store, including upholstered bed frames, divan and ottoman storage beds, headboards, and footstools, with options such as…
Sells direct to UK consumers, including homeowners and renters furnishing bedrooms and living spaces, with emphasis on online shoppers and showroom visitors seeking home furniture with UK mainland…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
Unlock all 50 leads
Showing 49 of 50 — +1 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 50 leads
Showing 49 of 50 — +1 more with verified decision-maker contacts, live data, and CRM sync.
How Omnisend usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. e-commerce companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of e-commerce companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Omnisend is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK E-Commerce by Marketing automation
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Frequently asked questions
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