E-Commerce Companies Using ActiveCampaign in the UK: 170 Active Firms (2026)
E-commerce companies using marketing automation sell goods or services online while orchestrating customer messaging across the UK.
Within e-commerce, marketing automation sits between the shopfront, the customer database, and the email programme. For this sector, adoption usually points to a retailer or digital commerce operator with enough repeat traffic to justify segmented lifecycle journeys rather than one-off newsletters. Buying responsibility tends to sit with a small growth, trading, or CRM team, often close to the web manager and commercial lead. Typical use cases are basket recovery, post-purchase flows, lead capture, campaign testing, and list hygiene, so the tool is a signal of direct-channel discipline as much as marketing spend.
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The UK adoption cohort contains 170 actively trading e-commerce operators using this marketing-automation platform. Reported headcount across the cohort totals 2,420, which puts the visible employment footprint closer to a cluster of specialist commerce teams than a broad retail labour market. The platform sits third in the e-commerce marketing-automation category at 10.0%, with a category denominator of 1,701. Regional registration is skewed towards London at 28.2%, then the North West at 15.3%, Yorkshire and The Humber at 11.8%, the West Midlands at 10.0%, and the East of England at 8.2%.
Consent, preference management, and message suppression matter more than software procurement notes in this part of e-commerce. Companies running this stack tend to connect checkout events, newsletter capture, loyalty mechanics, and service messaging, which makes governance a shared issue for marketing, trading, and operations teams. Website deployment also creates practical dependencies around tags, forms, payment flows, and fulfilment integrations. In buyer diligence, the relevant checks are usually whether permission capture is traceable, whether unsubscribes are honoured across lists, and whether customer information can be exported or deleted without manual workarounds.
Adoption appears tied to a fairly practical problem: e-commerce operators want more revenue from existing customers while paid acquisition remains exposed to platform costs. The cohort therefore tends to favour tools that sit close to trading calendars, product feeds, and repeat-purchase prompts, rather than heavy enterprise campaign suites. Migration pressure is likely to come from bundling, template libraries, deliverability demands, and the effort of maintaining clean consent trails. Smaller operators may stay with familiar email tools; more mature merchants are likely to consolidate customer messaging inside a narrower operating stack.
Adoption by company size
Adoption of ActiveCampaign varies by company size across the trading UK e-commerce companies in this cohort. 0% of the 58,696 companies with under 10 employees run ActiveCampaign (6 detected). 0% of the 2,333 companies with 10–50 employees run ActiveCampaign (0 detected). 0% of the 158 companies with over 50 employees run ActiveCampaign (0 detected).
170
Active firms
2026
10%
Of detected Marketing automation share
UK e-commerce
5
Median headcount
Filed accounts
299
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (9 of 170 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (12 firms), so a sizeable share is in its first few filing cycles.
Within 1,701 UK e-commerce firms with a detectable marketing-automation system, this cohort's system accounts for 10.0% (170), behind two larger detected systems at 45.9% (780) and 31.0% (527).
Registered addresses skew towards London at 28.2% (48), followed by the North West at 15.3% (26) and Yorkshire and The Humber at 11.8% (20).
Fashion & Retail tags overlap with 41.8% (71) of the cohort, while Wholesale & Distribution appears on 18.2% (31).
Three co-detected systems each appear on more than half of these websites: 56.5% (96), 55.9% (95) and 55.9% (95).
Marketing automation market share among UK E-Commerce
Share of the 1,701 UK E-Commerce with a detectable system. As of June 2026.
What else do ActiveCampaign-running E-Commerce run?
Share of the 170 ActiveCampaign-running UK companies where each technology was also detected. As of June 2026.
Where ActiveCampaign E-Commerce are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£587.5K
Median UK turnover
5.3%
Above £5M turnover
12
Incorporated since 2022
299 verified decision-maker contacts
across these 170 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK E-Commerce using ActiveCampaign
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates department stores and an e‑commerce platform selling fashion, beauty, accessories, and home products from multiple brands. Retail range includes clothing, footwear, cosmetics, fragrances,…
Sells to UK consumers seeking designer and premium department-store retail across womenswear, menswear, beauty, childrenswear, homeware and gifts, through online shopping and store customers.
Financial Health
WeakWeak · Hiring · 5% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsManufactures and sells collagen-based drinks and dietary supplements including marine collagen shots, hydration powders, protein smoothies, and vitamin complexes targeting skin, hair, nail, hormone,…
Sells direct to consumers seeking collagen, beauty and wellness supplements, including shoppers focused on skin, hair, nails, hydration, anti-ageing, menopause, immunity, sleep, gut health and weight…
Financial Health
HealthyHealthy · -61% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online and in‑store retail business selling home furnishings and household goods, including bedding, curtains, furniture, mattresses, lighting, rugs, kitchenware, bathroom accessories,…
Serves UK consumers furnishing and updating homes, including homeowners, renters and families shopping for living room, bedroom, kitchen, bathroom, garden, kids’ room and home office products.
Financial Health
StrongStrong · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsOperates an online retail store selling electronic cigarettes, vape kits, disposable vapes and e‑liquids. Also supplies vaping hardware including tanks, coils, batteries, chargers and pre‑filled pod…
Sells direct to UK consumers aged 18+ who buy vaping products, including adult smokers seeking cigarette or menthol alternatives and existing vapers purchasing e-liquids, kits, coils and disposables.
Financial Health
HealthyHealthy · Hiring · 398% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProduces and sells plant‑based food products including snacks, oat bars and instant breakfast oats. Operates a digital platform and app offering vegan recipes, meal plans, shopping lists, and…
Serves health-conscious consumers and families interested in plant-based and vegan eating, including shoppers of natural snacks and breakfasts and app members seeking recipes, meal planning,…
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells skateboarding‑inspired footwear, clothing and accessories, including skate shoes, trainers, snowboard boots, backpacks, hats and apparel for men, women and children through retail…
Sells directly to consumers, especially men, women and children buying skate-inspired footwear, apparel and accessories. Targets skateboarding, snowboarding, BMX and surf audiences, plus parents…
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling clothing for men, women and children, including hoodies, joggers, leggings, jeans, tracksuits, jackets, T‑shirts, underwear and accessories, as well as…
Serves value-conscious online consumers buying everyday clothing for men, women and children, including parents shopping for infants, children and juniors.
Financial Health
StableStable · Hiring · 26% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsSells tickets and holiday packages for theme parks, attractions and experiences through an online platform, including Walt Disney World, Universal Orlando and other Florida and Paris attractions,…
Serves leisure travellers and families, primarily UK holidaymakers, planning visits to Orlando, Florida, Disneyland Paris and other major tourist attractions.
Financial Health
StableStable · 1% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsSells rugby clothing, footwear and equipment through an online store, including jerseys, training wear, boots, baselayers and accessories for men, women and juniors. Also supplies teamwear and custom…
Serves rugby players, supporters and sportswear shoppers, including men, women and juniors, plus rugby clubs and schools seeking teamwear and kit.
Financial Health
WeakWeak · -81% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and retails fashion footwear and accessories for men and women, including shoes, boots, sandals, trainers, handbags and small accessories, sold through branded collections via its e‑commerce…
Sells to fashion-focused consumers shopping online for women’s and men’s footwear, bags and accessories, including buyers seeking occasionwear, workwear, wedding styles, gifts, shoe care and wide-fit…
Financial Health
StableStable · 2% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsDevelops and sells hair care products including hair growth supplements, vitamins, shampoos, conditioners and treatments designed to address hair loss, thinning and breakage. Products are sold online…
Sells directly to consumers, primarily women experiencing thinning, breakage or hair loss, including postpartum and hormonal hair concerns. Targets shoppers seeking hair vitamins, treatments and…
Financial Health
DistressedDistressed · -78% CAGR over 3y
Location
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Computed from 5 filingsFinancial Health
StableStable · -62% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of motorcycle clothing and accessories, selling helmets, gloves, boots, jackets and protective gear, along with luggage, intercom systems, maintenance products, and casual…
Sells to UK motorcycle riders and enthusiasts, including road, touring, adventure, motocross and off-road riders, with ranges for men, women and children; also serves cycling customers seeking rider…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of cigars and smoking products, supplying Cuban and New World cigars, machine-made cigars, pipe and hand‑rolling tobacco, and accessories such as humidors, cutters, lighters, and…
Targets adult consumers across the UK, including cigar enthusiasts, pipe smokers, collectors and gift buyers purchasing cigars, tobaccos and smoking accessories online.
Financial Health
StrongStrong · Growing · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of weight loss and nutrition supplements, selling capsules, powders, vitamins and detox products intended to support slimming, muscle gain and general wellbeing through an online store.
Sells direct to consumers seeking weight loss, muscle gain, detox and general wellbeing supplements, including UK and international online shoppers.
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates an online shop supplying wholefoods including dried fruit, nuts, seeds, grains, pulses, cereals, baking ingredients, herbs and spices, and snack products. Sells retail and trade packs,…
Sells online to both domestic shoppers and trade buyers, including customers needing bulk or trade-sized packs of wholefoods, baking ingredients, nuts, seeds, grains, pulses, snacks, herbs and spices.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling furniture and home accessories, including sofas, beds, dining tables, cabinets, lighting, rugs, mirrors, and storage units from a range of furniture and…
Sells to consumers furnishing homes, including homeowners and renters shopping online for living, dining, bedroom, office and outdoor furniture, lighting, rugs and home accessories from designer…
Financial Health
StableStable · -13% CAGR over 4y
Location
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Computed from 4 filingsDesigns, manufactures and retails leather boots, footwear, clothing and accessories for men and women. Sells products including Chelsea boots, belts, bags, wallets, hats and apparel through online…
Serves UK consumers, primarily men and women shopping for casual, work, outdoor and dress footwear, clothing and accessories, including gift buyers.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an e‑commerce retailer of used and refurbished golf equipment, buying and selling second‑hand golf clubs, bags and accessories from major brands, and offering trade‑in services for golfers…
Sells to individual golfers and golf enthusiasts seeking second-hand clubs and used golf equipment, with online retail aimed at consumers across Europe and international markets.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsSupplies packaging materials and warehouse consumables including cardboard boxes and cartons, mailing envelopes, bubble wrap, tapes, pallet wrap, strapping, labels, and packaging machinery such as…
Sells to businesses handling storage, mailing and dispatch, including ecommerce retailers, warehouses, logistics operations and firms buying pallet, postal and industrial supply products.
Financial Health
StableStable · -62% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells specialist underwear, swimwear and support garments for people with stomas and abdominal hernias. Offers hernia belts, ostomy-support clothing and related products through an online…
Serves consumers with stomas or abdominal wall hernias, including women, men and juniors, plus healthcare professionals arranging fittings or prescriptions in the UK and Republic of Ireland.
Financial Health
DistressedDistressed · -9% CAGR over 2y
Location
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Computed from 3 filingsFinancial Health
HealthyHealthy · Hiring · 68% CAGR over 2y
Location
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Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 73% CAGR over 4y
Location
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Computed from 2 filingsFinancial Health
StableStable · Hiring · 33% CAGR over 1y
Location
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Computed from 5 filingsSupplies composite outdoor building products including decking boards, fencing systems, cladding, balustrades and garden screens, along with installation accessories such as joists, fixings and…
Sells online to UK homeowners and DIY garden renovators planning outdoor decking, fencing, cladding, screens and balustrade projects, with sample packs and direct delivery.
Financial Health
StrongStrong · Hiring · 33% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling indoor and outdoor plant pots and planters, including self‑watering containers, window boxes and large garden planters. Also sells plants, potting substrates,…
Serves B2C gardeners, homeowners, balcony gardeners and houseplant owners, plus trade account customers sourcing indoor and outdoor planters, plant pots and related gardening accessories.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer supplying envelopes and postal packaging, including padded envelopes, board-backed mailers, mailing bags, boxes and packaging accessories. Also offers custom printed and branded…
Serves UK businesses needing bulk or branded mailing supplies, including ecommerce sellers, offices and marketing teams, alongside consumers and event/wedding stationery buyers purchasing online.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 5 filingsPublishes and sells sports trading cards, primarily football (soccer) collector cards, including licensed club card series. Operates an online store offering limited-edition card packs, collector…
Sells to football and cricket trading-card collectors, sports fans and club supporters, including followers of Liverpool, Barcelona, Arsenal and Tottenham, plus hobby traders and retailers via its…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells home décor products through an online store, including artificial flowers, decorative accessories, furniture, lighting and interior paint colours, along with curated interior…
Sells to design-conscious consumers, homeowners and interior décor shoppers buying luxury homeware, faux flowers and paint for residential interiors online.
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling men’s and women’s denim clothing and designer apparel, including jeans, jackets and casualwear, stocking multiple fashion brands and offering…
Sells directly to consumers shopping online for contemporary designer clothing, denim and streetwear, serving men and women interested in urban fashion and branded apparel.
Financial Health
WeakWeak · 1% CAGR over 4y
Location
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Computed from 4 filingsOnline retailer of interior and exterior lighting products, including ceiling lights, chandeliers, wall lights, table and floor lamps, and garden lighting. Also sells bulbs, lighting accessories, and…
Sells to UK consumers furnishing homes and gardens, plus trade buyers seeking interior, exterior and commercial lighting products.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 2 filingsOperates an online retailer of automotive parts and accessories, including service kits, oil, air and fuel filters, lighting components, audio systems, body parts, suspension and steering components,…
Serves retail motorists, DIY vehicle owners and repair buyers seeking parts for cars and light vans across brands including Volkswagen, Vauxhall, BMW, Mercedes, Toyota, Citroen and Volvo.
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Computed from 5 filingsOnline retailer of indoor and outdoor plants, plant pots and gardening accessories. Sells houseplants, trees, seeds and gift bundles through an e‑commerce platform, delivering plants sourced from…
Serves UK consumers shopping for indoor and outdoor plants, pots and plant gifts, including homeowners, renters, balcony or patio gardeners, and gift buyers seeking home delivery.
Financial Health
DistressedDistressed · -84% CAGR over 3y
Location
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Computed from 4 filingsDesigns and sells performance sportswear for running and training, including shorts, tights, tops, jackets and accessories for men and women. Products feature technical fabrics and are marketed with…
Sells directly to consumers, targeting men and women who run, train or take part in endurance and fitness activities, including customers interested in sustainable performance sportswear for racing,…
Financial Health
WeakWeak · -13% CAGR over 3y
Location
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Computed from 2 filingsProduces plant-based whole‑cut meat alternatives, including steak-style filets, loin cuts and seafood substitutes, made from plant proteins. Sells frozen products and gift cards online for home…
Sells to consumers and home cooks seeking plant-based alternatives to meat and fish, including vegans, flexitarians, protein-focused shoppers, and people preparing meals for occasions or weekly meal…
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsFinancial Health
WeakWeak · -42% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells fabrics, sewing patterns, and haberdashery supplies through an online store. Offers linen and other textiles, sewing tools, trims, kits, and books, alongside online sewing classes…
Sells primarily to consumers interested in sewing, dressmaking and home crafts, including beginners to advanced makers. Serves individuals buying fabric, patterns, tools, kits and classes, with an…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Computed from 3 filingsFinancial Health
StableStable · -90% CAGR over 2y
Location
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Computed from 4 filingsOperates an online retail store selling consumer electronics and technology products, including smartphones, digital cameras, laptops, gaming consoles, drones, e‑bikes, audio devices, and…
Sells online to consumers and small businesses seeking electronics, gadgets, mobile devices, cameras, gaming consoles, e-bikes, drones, medical equipment and related accessories.
Financial Health
StrongStrong · -2% CAGR over 3y
Location
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Computed from 5 filingsDesigns and sells diamond and gemstone jewellery through an online store, including engagement rings, wedding and eternity rings, earrings, necklaces and bracelets. Offers bespoke ring design, custom…
Serves UK consumers, especially couples and individuals shopping online for engagement rings, wedding and eternity rings, and diamond jewellery for women and men.
Financial Health
StrongStrong · Hiring · 68% CAGR over 4y
Location
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Computed from 5 filingsSupplies packaging for coffee, tea and food products, including stock and custom‑printed bags such as stand‑up pouches, box bottom and side‑gusset bags. Also sells compostable and recyclable…
Sells to UK businesses needing coffee, tea and food packaging, especially coffee roasters. Serves buyers seeking stock or custom-printed bags, including small-order purchasers and brands ordering…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsOperates an online shop selling dental care and skincare products, including teeth whitening treatments, toothpastes, enamel care items, and facial skincare such as cleansers, serums, moisturisers,…
Serves individual consumers seeking doctor-recommended skincare, oral health and teeth-whitening products, including shoppers with concerns such as acne, ageing, sensitivity, hyperpigmentation or…
Financial Health
HealthyHealthy · Hiring · 33% CAGR over 3y
Location
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Computed from 5 filingsRetailer of women’s clothing and accessories, offering dresses, tops, knitwear, trousers, coats, handbags, scarves and sunglasses. Sells seasonal fashion collections and branded apparel from multiple…
Sells to consumers, primarily women shopping for seasonal clothing, accessories and contemporary European fashion brands, through an online store with UK delivery and a physical retail outlet.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsSells wool and sheepskin products through an online store, including rugs, blankets, throws, duvets, pillows, cushions, shawls, scarves, socks and baby items, as well as pet beds and bedding…
Sells primarily to online consumers, including homeowners, parents, gift buyers, pet owners, and shoppers seeking wool-based home, baby, clothing accessory and gift items.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsRetailer of essential oils, fragrance oils and aromatherapy products. Sells oil blends, carrier oils, diffusers, waxes and melts for candles, and gift sets through an online store, supplying products…
Sells mainly to consumers interested in aromatherapy, home fragrance, skincare, gifting and DIY candle making, with a wholesale option for small retailers, makers and other trade buyers.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsDesigns, sources and sells fashion apparel and accessories through a portfolio of brands including JACK & JONES, ONLY, VERO MODA and NAME IT. Operates branded retail stores and supplies clothing to…
Serves consumers of all ages and genders seeking fashion apparel and accessories, and sells wholesale to multi-brand retailers and department stores across global markets.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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How ActiveCampaign usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. e-commerce companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of e-commerce companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
ActiveCampaign is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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