E-Commerce Companies Using Attentive in the UK: 62 Active Firms (2026)
E-commerce companies in the UK sell goods online and run customer messaging automation detected on their public websites.
For online retailers, customer messaging automation usually sits with CRM, trading and performance-marketing teams rather than IT alone. The system supports retention, abandoned-basket recovery, promotions and lifecycle journeys, so adoption tends to signal a direct-channel business with enough repeat-purchase volume to justify managed campaigns. These are not brochure-site deployments: the buyer is typically a lean or mid-sized retailer with an online storefront, a customer database, and a need to co-ordinate offers across owned channels without adding much manual campaign work.
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UK adoption is narrow but visible: 62 actively trading e-commerce retailers are running this messaging automation on public storefronts. It sits second within personalisation detection in the sector, accounting for 25.9% of a 239-company comparison set. Registered addresses skew towards London at 21.0%, the South East at 19.4% and the North West at 17.7%, with smaller clusters in the East of England at 9.7% and Scotland at 8.1%. The reported employment footprint is 952 people, giving the cohort some operating substance despite many firms remaining relatively small.
Messaging automation touches consent capture, suppression lists, cookie permissions and promotional claims, so procurement is rarely just a marketing decision. Retailers need campaign teams, developers and compliance owners to agree how customer identifiers are collected, stored and reused across checkout, email and onsite journeys. The vendor ecosystem also tends to bundle personalisation with adjacent analytics, payments and review tooling, which can make switching costs less about licence fees and more about reworking tags, templates, customer segments and reporting routines.
Adoption appears tied to a wider shift from acquisition-led retail marketing towards retention and lifecycle management. Retailers with repeat-purchase categories, seasonal promotion calendars and direct customer relationships have the clearest reason to keep this stack in place. Smaller merchants may still prefer lighter tools bundled into their commerce platforms, while more mature operators tend to separate messaging, analytics and personalisation into distinct functions. Consolidation among marketing-technology vendors could make the category less visible as a standalone buying decision, even where the underlying use case remains common.
Adoption by company size
Adoption of Attentive rises with company size across the trading UK e-commerce companies in this cohort. 0.1% of the 58,696 companies with under 10 employees run Attentive (35 detected). 0.9% of the 2,333 companies with 10–50 employees run Attentive (22 detected). 3.2% of the 158 companies with over 50 employees run Attentive (5 detected). That is a 3.1% gap between the over 50 employees and under 10 employees bands.
62
Active firms
2026
25.9%
Of detected Personalisation share
UK e-commerce
8
Median headcount
Filed accounts
127
Verified contacts
Across this cohort
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Key facts
About 17% of the trading cohort reports turnover above £5M (11 of 62 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Within 239 UK e-commerce firms with a detectable personalisation system, the customer-messaging system accounts for 25.9% (62), behind the largest detected platform at 56.9% (136).
Registered-office concentration is weighted towards London at 21.0% (13), followed by the South East at 19.4% (12) and the North West at 17.7% (11).
Website stacks point to managed commerce infrastructure: 77.4% (48) also run an e-commerce platform, while 69.4% (43) also run tag-management tooling.
Overlapping sector tags show fashion and retail at 38.7% (24), beauty and personal care at 25.8% (16), and FMCG at 16.1% (10).
Marketing automation market share among UK E-Commerce
Share of the 239 UK E-Commerce with a detectable system. As of June 2026.
What else do Attentive-running E-Commerce run?
Share of the 62 Attentive-running UK companies where each technology was also detected. As of June 2026.
Where Attentive E-Commerce are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£1.4M
Median UK turnover
17.7%
Above £5M turnover
3
Incorporated since 2022
127 verified decision-maker contacts
across these 62 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK E-Commerce using Attentive
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDesigns and retails women’s fashion clothing and accessories through an online store, including dresses, tops, knitwear, trousers, skirts, jumpsuits, outerwear and footwear, with seasonal collections…
Sells directly to female consumers shopping for on-trend women’s fashion, including curve customers, across the UK and international markets. Targets individuals buying dresses, knitwear, workwear,…
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells women’s clothing and accessories through an online retail store, including dresses, knitwear, tops, trousers, outerwear, shoes and seasonal collections, alongside gift cards and a…
Sells direct to consumers, primarily women buying womenswear online, with UK shoppers explicitly addressed through delivery and returns and international shoppers supported via country-specific…
Financial Health
StrongStrong · Hiring · 52% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells baby and children’s clothing, particularly sleepwear such as sleepsuits, pyjamas and sleeping bags made from organic cotton and bamboo fabrics. Also offers bodysuits, daywear,…
Sells to parents, carers and gift buyers shopping for newborns, babies and young children up to around 8, primarily through a direct-to-consumer online retail model.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells luxury clothing and accessories inspired by British country and equestrian style. Offers tweed tailoring, outerwear, casualwear, footwear, bags, and accessories for women, men, and…
Sells direct to consumers seeking premium British country, tailoring and equestrian styles, including women, men, children, riders, and shoppers buying home and gift items.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 5% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsSells powdered dietary supplement drink formulated with vitamins, minerals, botanical extracts and probiotic cultures. Product is marketed as a daily nutrition mix to support energy, digestion and…
Sells direct to health-conscious UK consumers and athletes seeking daily nutrition support, including people focused on energy, immunity, digestion, performance and recovery.
Financial Health
StrongStrong
Location
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Computed from 3 filingsDevelops and sells branded sports nutrition and health supplements through an online store, including fat burners, protein powders, pre‑workout formulas, amino acids, supergreens, hydration products,…
Sells directly to fitness-focused consumers, gym users and athletes seeking products for weight loss, muscle gain, workout performance, hydration, recovery and general wellness through an online…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online retail store selling skincare, haircare and cosmetic products, including cosmeceuticals, serums, sunscreens, supplements and beauty devices from third‑party brands, alongside…
Serves consumers seeking skincare, haircare, beauty and wellness products, including shoppers with specific skin types, skin conditions or concerns. Also addresses men’s skincare and beauty gift…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells natural and organic personal care products including skin care, hair care, sun protection, body care, toiletries, make‑up and baby products, as well as essential oil blends and…
Sells direct to UK consumers seeking natural and organic beauty and personal care, including adults, men, teenagers, parents buying baby and child products, and people with sensitive skin or specific…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProduces and sells frozen ready meals and high‑protein convenience foods, including chicken dishes, wraps and snack products. Offers online ordering and subscription delivery, and supplies packaged…
Sells to UK consumers seeking convenient high-protein, low-calorie frozen meals, including subscription buyers, and to retail stockists or wholesale partners carrying healthy ready-meal products.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling home and garden products, including wardrobes, sofas, beds, dining furniture, office furniture, outdoor furniture, and household accessories. Sources products…
Sells online to UK consumers furnishing homes, gardens, offices and nurseries, with additional categories for small businesses needing office, food service, storage, signage or industrial supplies.
Financial Health
WeakWeak · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsProvides subscription meal preparation and delivery services, producing chef‑cooked ready‑to‑eat meals designed to be macro‑balanced and high in protein. Customers select meal plans, snacks and…
Serves health-conscious UK consumers, busy professionals, high achievers, athletes and sports teams seeking convenient nutrition aligned with fitness, performance or lifestyle goals.
Financial Health
WeakWeak · Hiring · 57% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells fashion jewellery including gold and silver necklaces, earrings, bracelets and rings. Offers collections such as waterproof, personalised, birthstone and engraved pieces, along with…
Sells directly to consumers shopping online for affordable gold and silver fashion jewellery, including women, men and gift buyers seeking personalised items, bridal-party gifts and accessories.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 4 filingsDevelops and sells makeup, cosmetic and skincare products through an online store, including foundations, eyeliners, lip stains, cleansers, moisturisers, serums, masks, and beauty tools and…
Serves consumers buying beauty, makeup and skincare products online, including shoppers seeking lip, eye, brow and complexion items through its EU ecommerce store.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling discounted branded footwear and clothing. Offers trainers, running shoes, boots, sandals, safety footwear and casual shoes for men, women and children from…
Serves UK consumers shopping online for discounted branded trainers, footwear and clothing, including men, women, parents buying for children and infants, and shoppers seeking sports, casual, outdoor…
Financial Health
StableStable · Hiring · 6% CAGR over 5y
Location
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Computed from 5 filingsOperates an online retail store selling women’s fashion and occasionwear. Offers dresses, gowns, co‑ords, rompers and jumpsuits, including party, prom, bridal and wedding guest styles, with…
Sells direct to consumers seeking women’s fashion, especially party dresses, prom gowns, bridal edits, bridesmaid styles, wedding guest outfits and occasionwear, with worldwide shipping.
Financial Health
HealthyHealthy · -56% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells cookware, bakeware, small kitchen appliances, dinnerware, and kitchen tools through an online retail platform. Product range includes frying pans, pots, toaster ovens, blenders,…
Sells to consumers, including home cooks, households and gift buyers seeking kitchen and tableware for everyday meals, entertaining and weddings through direct-to-consumer retail.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells hair and scalp care products inspired by Ayurvedic practices, including hair oils, shampoos, conditioners, masks, dry shampoo and scalp tools, sold online as individual products,…
Sells directly to consumers seeking premium hair and scalp care, particularly shoppers interested in Ayurvedic-inspired, vegan and cruelty-free beauty products through its online store.
Financial Health
DistressedDistressed
Location
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Computed from 2 filingsOnline retailer of bedding and bathroom textiles, selling duvets, pillows, bed linen, mattress toppers and protectors, mattresses, towels, bathrobes, and related sleep accessories through an…
Serves consumers shopping for bedroom and bathroom homewares, with a wholesale account route for trade buyers and bulk purchasers.
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Computed from 5 filingsDesigns and retails bags, jewellery, and fashion accessories through an online store. Product range includes handbags, travel bags, purses, personalised jewellery, scarves, and gift items such as…
Serves consumers shopping online for women’s accessories and personalised gifts, including buyers for mums, friends, brides, teachers and family members, as well as women purchasing for themselves.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells customised jewellery through an online store, including rings, necklaces, earrings and bracelets with personalised names, engravings and birthstones, using precious metals and…
Sells to consumers buying personalised fine jewellery, including men’s and women’s necklaces, rings, earrings and bracelets for gifts, weddings, engagements, mothers and birthstone occasions.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling clothing for men, women and children, including hoodies, joggers, leggings, jeans, tracksuits, jackets, T‑shirts, underwear and accessories, as well as…
Serves value-conscious online consumers buying everyday clothing for men, women and children, including parents shopping for infants, children and juniors.
Financial Health
StableStable · Hiring · 26% CAGR over 3y
Location
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Computed from 4 filingsOperates an online retail store selling homewares and interior décor products, including furniture, lighting, mirrors, kitchenware, textiles, wall art, wallpaper and gifts, alongside decorative…
Sells primarily to UK consumers, including homeowners, renters and gift buyers shopping online for distinctive interior décor, furniture, lighting, kitchenware and home accessories.
Financial Health
StableStable · -11% CAGR over 3y
Location
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Computed from 3 filingsProvides natural dietary supplements formulated by pharmacists, including products for gut health, sleep, mood, immunity and joint support. Also offers online health assessments, pharmacist…
Serves consumers seeking natural supplements and pharmacist advice for gut, sleep, mood, immunity, joints, menopause, sexual health, pain, prostate and IBS concerns, including subscribers and parents…
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 2y
Location
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Computed from 5 filingsRetailer of golf equipment through an online shop and retail outlets. Sells golf clubs, bags, clothing, footwear, trolleys, GPS devices, balls, gloves and accessories, including new and second-hand…
Sells B2C to golfers across the UK, including men, women, juniors and left-handed players, shopping online or in-store for golf equipment, clothing, footwear and accessories.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling socks, hosiery, underwear, slippers and clothing accessories for men, women and children, including multipack socks, thermal wear, hats, gloves and gift items,…
Serves online retail consumers, including men, women, parents buying for children, and gift shoppers seeking everyday, work, leisure and cold-weather socks and accessories.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of fragrances inspired by designer perfumes, offering eau de parfum in various scents for men, women and unisex. Also sells home fragrance products including candles, essential oils,…
Serves individual consumers shopping online for affordable alternatives to high-street designer perfumes, including women, men and unisex fragrance buyers, plus customers purchasing home and car…
Financial Health
HealthyHealthy · -70% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells sportswear and casual apparel for men and women, including tracksuits, polos, jackets, knitwear, and accessories. Operates an online store offering branded clothing, footwear, bags,…
Sells direct to consumers shopping online for men’s and women’s sportswear, casual fashion, footwear and accessories, including tennis-inspired and coordinated apparel.
Financial Health
HealthyHealthy
Location
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Computed from 2 filingsDevelops and sells nail cosmetics and manicure products, including nail polishes, press‑on nails, gel manicure systems, base and top coats, nail treatments, and manicure tools through an online…
Targets B2C beauty shoppers and nail-care consumers, especially people seeking at-home manicures, press-on nails, nail polish and nail treatment products through direct online retail.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
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Computed from 5 filingsOnline retailer of outdoor garden furniture and accessories, including dining sets, corner sofas, fire pit tables, loungers, pergolas and outdoor kitchens. Sells furniture collections in materials…
Serves UK consumers and households furnishing gardens, patios and balconies, including buyers seeking outdoor living ranges with finance and mainland UK delivery options.
Financial Health
WeakWeak · 0% CAGR over 5y
Location
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Computed from 5 filingsDesigns and sells cosmetic and beauty products through an online store, including lipsticks, lip liners, false eyelashes, lash glue, primers, setting sprays, fragrance mists, and makeup brushes and…
Sells direct to consumers, targeting beauty and makeup shoppers seeking vegan, cruelty-free cosmetics, lashes, beauty tools and fragrance products through an online retail store.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells casual clothing, particularly button‑down shirts intended to be worn untucked. Offers men’s and women’s shirts, polos, T‑shirts, sweaters, trousers and related apparel through an…
Targets UK consumers shopping online for casual menswear, especially men buying untucked-fit shirts, polos, tees and trousers, with a smaller women’s button-down shirt range.
Financial Health
DistressedDistressed · -5% CAGR over 5y
Location
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Computed from 5 filingsDevelops and sells natural and organic personal care products including skincare, haircare, sun creams, toiletries, make‑up and baby care items. Offers products such as cleansers, moisturisers,…
Sells direct to consumers seeking natural and organic skin, hair, body, sun, make-up and baby care products, including adults, men, teenagers, parents, and people with sensitive skin, eczema,…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsDesigns and sells men's and women's footwear including boots, shoes, loafers, trainers and sandals via e‑commerce, along with accessories and themed collections such as wedding and work shoes.
Sells direct to consumers shopping online for men’s and women’s footwear, including shoppers seeking work, wedding, party, holiday and gift options across multiple international markets.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 5 filingsSells nail care and cosmetic products including nail polish, gel manicure kits, base and top coats, nail treatments, removers, and manicure tools. Offers colour collections, treatment kits, and…
Sells direct to consumers shopping for nail polish, nail care, manicure tools, gift sets and at-home gel manicure products, mainly beauty and personal care shoppers buying online.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsDesigns and sells technical outdoor clothing for mountain activities including climbing and skiing. Product range includes down and insulated jackets, waterproof shell jackets, legwear, midlayers,…
Sells direct to consumers: climbers, skiers, mountaineers and outdoor adventurers, with online stores for UK, European, US, Canadian and rest-of-world customers.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
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Computed from 4 filingsOperates an online retail store selling fishing tackle and angling equipment, including rods, reels, bait, lines, hooks, nets, floats, feeders, luggage, and other fishing accessories. Also supplies…
Serves recreational anglers and fishing enthusiasts buying online, including coarse, carp, sea, fly, match, pike, salmon and trout fishing customers, with worldwide shipping.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsOnline retailer of diamond and gemstone jewellery, selling engagement rings, wedding rings, earrings, pendants and bracelets in metals such as platinum, gold and silver, including pieces with natural…
Serves UK consumers buying engagement and wedding jewellery, diamond accessories and gifts for partners, family and occasions, with ranges for women, men and different budgets.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 40% CAGR over 4y
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Computed from 3 filingsOperates an online retail store selling aquariums and fishkeeping supplies, including tanks, filtration systems, lighting, pumps, heaters, fish food, water treatments, decorations, live plants, and…
Serves UK consumers and hobbyists who keep coldwater, tropical, marine and reef aquariums or garden ponds, including beginners buying starter tanks and experienced fishkeepers maintaining larger…
Financial Health
StrongStrong
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Computed from 5 filingsSells refurbished smartphones and tablets through an online store, including Apple iPhone and Samsung Galaxy devices. Sources used devices, performs multi‑point testing and refurbishment, and resells…
Sells to UK consumers looking to buy refurbished iPhones, Samsung phones, tablets and accessories, and to individuals wanting to sell used mobile devices online.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
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Computed from 4 filingsDesigns and sells men's trainers and casual footwear through an online store, offering styles such as running‑inspired and court trainers, along with accessories including socks, laces and shoe…
Sells direct to consumers, primarily men seeking premium casual trainers and luxury footwear, including shoppers buying new releases, restocks, outlet items, accessories and gift cards online.
Financial Health
StrongStrong
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Computed from 3 filingsOnline retailer of golf clothing, footwear, bags and accessories for men and women. Sells polo shirts, jackets, trousers, golf shoes, gloves and equipment from brands including Nike, Adidas,…
Sells to consumer golfers, including men and women seeking branded golf apparel, footwear and accessories, with ranges organised by gender, size, brand and sale categories.
Financial Health
StableStable · -90% CAGR over 2y
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Computed from 3 filingsOperates an online retail store selling discounted designer clothing, footwear and accessories for men and women. Offers products from luxury fashion brands such as Burberry, Stone Island, Moncler…
Sells to consumers shopping online for discounted designer and luxury fashion, including men’s and women’s clothing, footwear and accessories from brands such as Burberry, Stone Island, Moncler and…
Financial Health
WeakWeak · -15% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling designer clothing, footwear and accessories for men, women and children. Offers products from brands including Moncler, Stone Island, Givenchy, Dolce & Gabbana…
Serves retail consumers shopping for designer fashion for men, women and children, including buyers of luxury clothing, footwear, accessories and fragrances.
Financial Health
StableStable
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Computed from 5 filingsDesigns, markets and sells women’s jewellery and accessories through an online retail store, including earrings, necklaces, bracelets, rings, bridal jewellery, hair accessories and personalised…
Serves consumers shopping online for women’s jewellery and accessories, including gift buyers, brides and bridal parties, mothers, wedding guests and customers seeking personalised or occasion…
Financial Health
WeakWeak · -28% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling Mongolian cashmere clothing and accessories. Offers knitwear and garments including jumpers, cardigans, trousers, dresses, hats, scarves, socks, and blankets…
Serves UK retail consumers shopping for women’s, men’s and children’s cashmere fashion, accessories, home items and gifts through a direct-to-consumer ecommerce store.
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsOperates an online retail store selling knives, multi-tools, flashlights, outdoor equipment, backpacks, watches, and everyday carry gear. Also offers knife maintenance supplies, apparel, survival…
Sells primarily to consumers, including outdoor enthusiasts, hikers, bushcraft users, knife collectors, anglers, commuters and everyday-carry gear buyers interested in outdoor, tactical and…
Financial Health
StrongStrong · Growing · 3% CAGR over 2y
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Computed from 5 filingsOperates an online retail store selling mirrors, furniture and home accessories. Product range includes bedside tables, wardrobes, coffee tables, wall and full-length mirrors, shelving, garden décor,…
Sells primarily to consumers furnishing bedrooms, living rooms, kitchens, gardens and weddings, with some B2B appeal to salons, boutiques and other commercial interiors buyers seeking mirrors and…
Financial Health
StableStable · -1% CAGR over 4y
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Computed from 4 filingsDevelops and sells sports nutrition and wellness products, including electrolyte hydration mixes, energy gels, creatine, vitamins, and recovery supplements. Also offers topical balms and branded…
Sells direct to consumers, especially runners, endurance athletes and fitness-focused adults seeking performance, hydration, recovery and wellness support, plus related training apparel.
Financial Health
HealthyHealthy · Hiring · 74% CAGR over 3y
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Financial sub-scores
Computed from 4 filingsOperates an online electrical wholesaler supplying industrial and commercial electrical products, including cable and accessories, circuit protection devices, enclosures, lighting, motor control…
Serves trade buyers and consumers in the UK, including customers sourcing industrial electrical supplies, cable, circuit protection, enclosures, lighting, motor control gear and related accessories…
Financial Health
StableStable · -3% CAGR over 3y
Location
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Showing 49 of 62 — +13 more with verified decision-maker contacts, live data, and CRM sync.
How Attentive usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. e-commerce companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of e-commerce companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Attentive is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK E-Commerce by Marketing automation
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Frequently asked questions
How many UK e-commerce companies use Attentive?
What share of UK e-commerce companies run Attentive?
How is Attentive usage detected?
What size e-commerce companies use Attentive in the UK?
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