E-Commerce Companies Using SalesFire in the UK: 136 Active Firms (2026)
CRO e-commerce companies run transactional websites with onsite conversion tools that personalise shopping journeys in the UK retail context.
For online retailers, this kind of onsite personalisation sits close to the revenue and trading function rather than the back-office software stack. Buying centres are usually e-commerce, digital trading, CRM and performance marketing, with IT involved when scripts, tags and checkout flows are touched. Adoption tends to signal a direct web-sales motion, some in-house trading capacity, and a willingness to test product discovery, basket value and abandonment. Engagements are usually operational rather than enterprise-platform in scale: recurring subscription, campaign support, and integration with analytics, consent and payment infrastructure.
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Across the UK, 136 companies are running the system. Within detected personalisation technology for this e-commerce cohort, the system ranks first with 56.9% of a 239-company category denominator. Reported employment totals 2,530 people, so adoption is not confined to owner-managed web shops, although the median headcount is 7 and median turnover is £888k. The registered ITL1 skew is dispersed rather than London-centred: North West 14.7%, South East 12.5%, Yorkshire and The Humber 11.8%, East Midlands 11.0% and East of England 11.0%.
Procurement usually turns on tag governance, customer-consent handling and the operational risk of adding another script to a transactional site. The stack most often sits beside tag management, web analytics, security and delivery infrastructure, email marketing, payments and advertising tools, making implementation a joint commercial-and-technical decision. Retailers running onsite personalisation have to manage preference capture, profiling and checkout measurement in a way that marketing, legal and web teams can defend. Buyers also tend to ask who controls customer identifiers, how campaign rules are paused during peak trading, and how the tool behaves when site performance degrades.
Adoption appears to sit in a practical middle layer between full commerce-platform replacement and lighter marketing add-ons. For retailers with specialist trading teams, the case tends to be clearer when merchandising control, basket recovery and testing cadence are handled outside the core store platform. Migration pressure is likely to come from cleaner consent regimes, fewer duplicated scripts and the need to show whether personalisation supports margin rather than only click-through. Smaller sellers may fold this work into their commerce or email stack, while larger multichannel retailers are more likely to keep specialist tooling where trading teams want direct control.
Adoption by company size
Adoption of SalesFire rises with company size across the trading UK e-commerce companies in this cohort. 0.1% of the 58,696 companies with under 10 employees run SalesFire (86 detected). 1.8% of the 2,333 companies with 10–50 employees run SalesFire (43 detected). 4.4% of the 158 companies with over 50 employees run SalesFire (7 detected). That is a 4.3% gap between the over 50 employees and under 10 employees bands.
136
Active firms
2026
56.9%
Of detected Personalisation share
UK e-commerce
7
Median headcount
Filed accounts
309
Verified contacts
Across this cohort
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Key facts
About 9% of the trading cohort reports turnover above £5M (13 of 136 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (2 firms), so a sizeable share is in its first few filing cycles.
Within detected personalisation tools for UK e-commerce, the profiled system is present on 56.9% (136) of 239 companies with a detectable system; the nearest alternative is on 25.9% (62).
Registered addresses are spread across North West 14.7% (20), South East 12.5% (17), Yorkshire and The Humber 11.8% (16), East Midlands 11.0% (15), and East of England 11.0% (15).
Tag-management and analytics tooling are common in this stack: 78.7% (107) also run a tag-management tool and 52.2% (71) also run an analytics tool.
Fashion & Retail tags overlap with 45.6% (62) of the cohort, while Wholesale & Distribution appears on 25.7% (35), Sport & Leisure on 9.6% (13), and Automotive Retail on 8.8% (12).
35.3% (48) sit in the stable financial-health band; 25.7% (35) are weak and 8.1% (11) distressed.
Personalisation market share among UK E-Commerce
Share of the 239 UK E-Commerce with a detectable system. As of June 2026.
What else do SalesFire-running E-Commerce run?
Share of the 136 SalesFire-running UK companies where each technology was also detected. As of June 2026.
Where SalesFire E-Commerce are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£887.6K
Median UK turnover
9.6%
Above £5M turnover
2
Incorporated since 2022
309 verified decision-maker contacts
across these 136 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK E-Commerce using SalesFire
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsDesigns and sells reusable drinkware and food containers, including insulated water bottles, coffee cups, food pots, and related accessories, through an online retail platform, with options for…
Serves consumers buying reusable drinkware and food containers, including students, key workers, families and gift buyers, with wholesale and co-brand options for businesses and organisations.
Financial Health
WeakWeak · -2% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOnline retailer of consumer electronics selling new and used mobile phones, tablets, smart watches, laptops and computer accessories. Offers products from brands such as Apple, Samsung and Google,…
Sells primarily to online consumers buying new or used mobile phones, tablets, smart watches, laptops, computers, sound and vision products, and accessories.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of outdoor clothing, footwear and equipment, including waterproof jackets, ski wear, walking boots, backpacks and accessories for men, women and children, sold through an e‑commerce website…
Sells direct to consumers, including families and outdoor enthusiasts, shopping for outdoor, walking, camping and ski clothing, footwear and equipment for women, men and children.
Financial Health
DistressedDistressed · -65% CAGR over 4y
Location
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Computed from 3 filingsDesigns and retails men’s clothing and accessories, including tracksuits, T‑shirts, polo shirts, jackets, trousers and activewear, as well as junior clothing, footwear, bags and grooming products,…
Sells direct to consumers, primarily men buying designer streetwear, terrace wear and smart-casual fashion, with additional ranges for juniors and women through its online store and brand stores.
Financial Health
StableStable · Profitable · 3% CAGR over 2y
Location
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Computed from 5 filingsDesigns and retails footwear including shoes, boots, sandals and slippers, alongside accessories such as bags, socks, scarves and jewellery, sold through an online retail store under the Moshulu…
Targets individual retail customers, especially women, as well as men and children, shopping for colourful casual, work, seasonal and at-home footwear and accessories online and in stores.
Financial Health
StableStable · Profitable · -2% CAGR over 4y
Location
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Operates an online retail store selling designer clothing, footwear and accessories for men, women and children. Offers products from branded fashion labels including shirts, jackets, trainers,…
Sells to UK consumers shopping online for designer fashion, including men, women, and parents buying boys’ and girls’ clothing, footwear, accessories, gift vouchers, and sale/outlet items.
Location
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Computed from 3 filingsDevelops and sells organic and natural skincare, beauty and wellness products, including serums, moisturisers, cleansers, suncare, makeup and body care, as well as dietary supplements, tinctures and…
Serves consumers shopping for organic and natural beauty, skincare and wellness products, including buyers selecting by skin concern, routine or gifts, plus groups such as students, seniors and key…
Financial Health
DistressedDistressed · -12% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells hybrid mattresses combining pocket springs and memory foam, including bamboo and charcoal‑infused models. Also retails pillows, mattress toppers, bedding, bed frames and sleep…
Sells primarily to UK consumers shopping online for home sleep products, including individuals and households buying mattresses, bedding, bed frames and related accessories.
Financial Health
StableStable · -11% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling luxury designer clothing, footwear and accessories for men, women and children. Stocks brands such as Moncler, Stone Island and Burberry, offering items…
Serves B2C shoppers seeking luxury designer menswear, womenswear and children’s fashion, including consumers buying premium clothing, footwear and accessories online or in-store, with worldwide…
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling men’s clothing, footwear, and accessories from international fashion brands. Product range includes jackets, shirts, jeans, knitwear, trainers, boots, and…
Sells directly to consumers, primarily men shopping for premium and niche menswear, footwear and accessories online. Targets fashion-conscious retail customers seeking branded casual, heritage and…
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of luxury men’s and women’s wristwatches from brands including TAG Heuer, Breitling and TUDOR. Sells new and pre-owned watches, watch winders and straps, and offers part‑exchange and…
Sells to consumers buying luxury men’s and women’s watches in the UK, including buyers of new and pre-owned premium brands, part-exchange sellers, and customers seeking finance for higher-value…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online retail store selling discounted branded footwear and clothing. Offers trainers, running shoes, boots, sandals, safety footwear and casual shoes for men, women and children from…
Serves UK consumers shopping online for discounted branded trainers, footwear and clothing, including men, women, parents buying for children and infants, and shoppers seeking sports, casual, outdoor…
Financial Health
StableStable · Hiring · 6% CAGR over 5y
Location
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Computed from 5 filingsDesigns and sells outdoor clothing and camping equipment, including waterproof jackets, tents, sleeping bags, rucksacks, camping furniture, and cooking gear. Also offers navigation tools, lighting,…
Sells to B2C outdoor enthusiasts, including hikers, campers, backpackers, families and adventure travellers, with ranges for men, women and children; also addresses military and tactical buyers…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling designer clothing, footwear and accessories for men, women and children. Offers products from brands including Moncler, Stone Island, Givenchy, Dolce & Gabbana…
Serves retail consumers shopping for designer fashion for men, women and children, including buyers of luxury clothing, footwear, accessories and fragrances.
Financial Health
StableStable
Location
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Computed from 5 filingsSells bamboo-based household paper products and eco-friendly cleaning supplies, including toilet rolls, kitchen rolls, facial tissues, refillable cleaning sprays and compostable bin bags, through an…
Sells primarily to environmentally conscious UK households and individual consumers shopping online for everyday home consumables, with additional targeting of business buyers through a dedicated…
Financial Health
StableStable · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsOperates an e‑commerce retailer of used and refurbished golf equipment, buying and selling second‑hand golf clubs, bags and accessories from major brands, and offering trade‑in services for golfers…
Sells to individual golfers and golf enthusiasts seeking second-hand clubs and used golf equipment, with online retail aimed at consumers across Europe and international markets.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProduces and sells organic skincare, haircare and body care products including cleansers, moisturisers, shampoos, deodorants and sun creams, alongside natural makeup and dietary supplements, offered…
Sells direct to consumers, particularly people with sensitive, dry, mature, oily or combination skin seeking organic, vegan and cruelty-free skincare, haircare, makeup, sun care and personal care…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling men's and women's designer clothing, footwear and accessories. Offers apparel such as jackets, jeans, dresses and sportswear, plus shoes, bags and accessories…
Sells directly to consumers shopping online for men’s and women’s designer clothing, footwear and accessories, including brand-conscious fashion buyers looking for discounted premium labels.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsRetailer of outdoor clothing, footwear and equipment through an e‑commerce store. Sells jackets, waterproofs, walking boots, trail running shoes, ski wear, climbing gear, camping equipment and…
Serves UK consumers and families who take part in outdoor activities, including hiking, walking, skiing, climbing, trail running, camping and watersports, with ranges for men, women and children.
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Computed from 2 filingsOperates an online and retail store selling nuts, seeds, dried and freeze‑dried fruit, health foods, snacks, grains, baking ingredients, vitamins and supplements, as well as plant-based products,…
Serves UK consumers shopping online or in stores for health foods, snacks, cupboard staples, vitamins and supplements, including customers following vegan, gluten-free, dairy-free, organic or…
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 1y
Location
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Computed from 3 filingsRetailer of beds and sleep products through an e‑commerce website, including divan beds, ottoman and upholstered beds, mattresses, headboards and bedroom storage boxes. Offers product customisation…
Sells directly to consumers, especially UK households and homeowners furnishing bedrooms, including families buying adult and children’s beds, mattresses and storage beds. Targets online retail…
Financial Health
StrongStrong · Growing, Hiring · 73% CAGR over 2y
Location
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Computed from 3 filingsOnline retailer of power tools, hand tools, garden machinery, and workshop equipment. Sells products including drills, saws, compressors, chainsaws, lawn mowers, safety workwear and PPE, plus…
Serves trade and consumer buyers, including construction workers, steel erectors, landscapers, gardeners, mechanics and DIY users needing tools, machinery, workwear and PPE.
Financial Health
HealthyHealthy · -8% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling discounted branded beauty products, including fragrances, skincare, cosmetics, haircare, bath and body items, and beauty accessories from brands such as Calvin…
Sells direct to consumers shopping online for discounted branded beauty products, including women’s and men’s fragrance buyers, skincare and haircare shoppers, gift buyers, students and key workers.
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling homeware and interior accessories, including furniture, lighting, candles, diffusers, kitchenware, tableware, textiles, mirrors and decorative items, as well…
Sells primarily to UK consumers and homeowners shopping online for home décor, furniture, lighting, tableware, textiles, fragrance and outdoor accessories for domestic interiors.
Financial Health
StableStable · Hiring · 29% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling men’s and women’s denim clothing and designer apparel, including jeans, jackets and casualwear, stocking multiple fashion brands and offering…
Sells directly to consumers shopping online for contemporary designer clothing, denim and streetwear, serving men and women interested in urban fashion and branded apparel.
Financial Health
WeakWeak · 1% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling garden buildings, outdoor furniture and landscaping products, including sheds, greenhouses, fencing, barbecues, heaters, planters and accessories, alongside…
Serves UK consumers, primarily homeowners and garden owners buying for domestic outdoor spaces, including DIY gardeners, families, and householders furnishing patios, gardens and home living areas.
Financial Health
StableStable · -6% CAGR over 2y
Location
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Computed from 5 filingsOperates an online and retail store selling vaping products, including vape kits, e‑liquids, pods, and disposable vape alternatives. Stocks products from multiple brands and offers related…
Sells to UK consumers aged 18+ who use or are switching to vaping, including online shoppers and customers visiting physical vape stores for branded vape, e-liquid and nicotine alternatives.
Financial Health
StableStable · -64% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling household furniture and seating products, including bed frames, mattresses, sofas, recliner chairs, dining chairs, garden furniture, gaming chairs and sofa…
Sells direct to UK consumers and households shopping online for home furniture, including beds, sofas, recliners, dining furniture, garden seating, gaming chairs and related home furnishings.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Computed from 4 filingsOnline retailer of contemporary homeware and accessories, selling kitchenware, tableware, lighting, furniture and decorative items. Offers products from design brands including Georg Jensen, Ferm…
Sells primarily to consumers shopping online for contemporary homeware, home accessories, lighting, tableware, garden items and gifts, including design-led homeowners and gift buyers.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 5 filingsRetailer of watches and jewellery, offering branded men’s and women’s watches, engagement and wedding rings, diamond jewellery, and accessories. Sells new, pre-owned, and limited‑edition watches,…
Serves retail consumers seeking branded watches, jewellery, diamonds, engagement and wedding rings, pre-owned watches and gifts, including couples, watch buyers and gift shoppers.
Financial Health
StableStable · -16% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling bicycles and cycling equipment. Offers road, mountain, BMX and electric bikes, frames, components, clothing, helmets, tools, and accessories from a range of…
Serves UK consumers who cycle for road, mountain, gravel, BMX, commuting, leisure and e-bike use, including parents buying children’s cycling gear and riders seeking accessories or clothing.
Financial Health
DistressedDistressed · -70% CAGR over 4y
Location
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Sells automotive spare parts, accessories and maintenance products through an online store, including braking components, electrical parts, lighting, body panels, lubricants and fluids, tools, car…
Serves individual motorists, car owners and DIY vehicle repairers seeking replacement car parts, accessories, maintenance products and tools through an online store, including customers with classic…
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Computed from 5 filingsDesigns, markets and sells women’s jewellery and accessories through an online retail store, including earrings, necklaces, bracelets, rings, bridal jewellery, hair accessories and personalised…
Serves consumers shopping online for women’s jewellery and accessories, including gift buyers, brides and bridal parties, mothers, wedding guests and customers seeking personalised or occasion…
Financial Health
WeakWeak · -28% CAGR over 4y
Location
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Computed from 4 filingsDesigns and sells fitness and activewear clothing through an online retail store, including gym joggers, hoodies, T‑shirts, sweatpants, leggings, sports bras, shorts and tracksuits, along with…
Sells directly to consumers, primarily men and women interested in gym training, fitness fashion and active streetwear, with separate ranges for menswear and womenswear shoppers.
Financial Health
WeakWeak · Hiring · 13% CAGR over 3y
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Computed from 4 filingsSupplies organic superfoods, nutritional supplements and plant-based ingredients through an online store, including protein powders, algae and mushroom powders, herbal extracts, dried fruits, seeds…
Serves health-conscious consumers and wellness shoppers seeking organic superfoods and supplements for goals such as gut health, stress support, detox, immune support and plant-based nutrition.
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 3y
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Computed from 3 filingsRetailer of flooring products including laminate, engineered wood, solid wood, and waterproof vinyl. Sells flooring in various styles such as plank and herringbone, along with wall panels, stair…
Serves UK homeowners, renovators, landlords and trade or commercial buyers purchasing flooring for domestic rooms and commercial spaces online or through showrooms.
Financial Health
StableStable · -89% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling Rieker-branded footwear and accessories for men and women, including shoes, trainers, boots, sandals, and handbags, with product browsing, ordering, and…
Sells directly to UK consumers shopping online for women’s and men’s footwear, including shoes, trainers, sandals, boots and handbags, with categories for comfort features such as wide fit and…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsRetailer of domestic kitchen appliances through an online store and warehouse showroom. Sells fridges, freezers, ovens, hobs, dishwashers, washing machines, tumble dryers and range cookers, with…
Serves UK consumers and local households shopping for freestanding or built-in kitchen appliances, with warehouses open to the public and delivery across mainland UK.
Financial Health
WeakWeak · 0% CAGR over 3y
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Computed from 5 filingsSells outdoor living products including garden furniture sets, barbecues, pergolas, firepit sets, outdoor lighting and outdoor kitchen equipment. Also supplies modular outdoor kitchen units and…
Sells to UK consumers and homeowners furnishing gardens, patios and terraces, including buyers seeking outdoor entertaining, dining and cooking setups for private residential spaces.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 5y
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Computed from 3 filingsSupplies genuine, OEM and aftermarket spare parts and accessories for Land Rover and Jaguar vehicles, including components for older and discontinued models. Operates an online catalogue and exports…
Serves Land Rover and Jaguar owners, professional mechanics, restoration enthusiasts, DIY repairers and trade account buyers worldwide, spanning both consumer and business customers.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
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Computed from 3 filingsRetailer of lighting products and home décor, selling chandeliers, ceiling lights, wall lights, lamps, LED lighting, outdoor lighting, and accessories. Offers a range of light fittings, bulbs,…
Serves UK consumers and homeowners shopping online or in-store for residential lighting, lamps and home decor, including bathroom, kitchen, outdoor and decorative lighting.
Financial Health
StableStable · -12% CAGR over 2y
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Computed from 5 filingsOperates an online pharmacy retailing healthcare and medical supplies, including wound dressings, diagnostic test kits, diabetic test strips and needles, nutritional drinks, first aid kits, PPE, and…
Serves UK and international consumers, carers and patients buying pharmacy, diabetic, wound care, baby, incontinence and health supplies online, with ranges also relevant to healthcare professionals…
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling clothing, footwear, and accessories from streetwear and outdoor brands, alongside lifestyle goods and art supplies such as graffiti spray paints, bags,…
Sells to consumers shopping online for branded streetwear, outdoor/workwear clothing, trainers and lifestyle accessories, including sneaker and menswear buyers, outdoor/camping shoppers and…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells backpacks, bags and accessories made from recycled materials, including roll‑top backpacks, crossbody bags, tote bags, laptop bags and travel bags. Also sells apparel and small…
Serves consumers shopping for everyday, work, travel, gym, baby and gift accessories, including students, key workers, parents, men, women and children, primarily via direct online retail.
Financial Health
StrongStrong · Hiring · 73% CAGR over 2y
Location
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Computed from 3 filingsSells fashion accessories and clothing through an online store, including women's accessories and occasionwear and men's accessories. Distributes own collections to boutiques and department stores…
Serves UK consumers seeking women’s fashion accessories and clothing for everyday wear or special occasions, and sells wholesale to boutiques and department stores as stockists.
Financial Health
StableStable · Hiring · 6% CAGR over 2y
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Computed from 2 filingsOperates an online retail store selling branded watches, jewellery and giftware. Offers rings, earrings, bracelets, necklaces and wedding rings in gold, silver and other materials, as well as watch…
Serves online retail consumers, including men, women, children, couples buying wedding or engagement rings, and gift buyers seeking branded jewellery and watches.
Financial Health
WeakWeak
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Computed from 3 filingsRetailer of flooring products including solid and engineered wood, laminate, and waterproof vinyl flooring. Sells stair components, wall panels, underlay and accessories through an e‑commerce store…
Serves UK homeowners, renovators and property owners, plus commercial premises buyers, seeking flooring for bathrooms, bedrooms, hallways, living rooms, utilities and conservatories.
Financial Health
WeakWeak · -89% CAGR over 2y
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling equestrian clothing, riding boots, horse rugs, saddlery and tack, riding safety equipment, and accessories. Also supplies country clothing, footwear, and…
Sells directly to consumers, particularly horse riders, equestrians and country lifestyle shoppers, including women, men and children. Also targets pet owners seeking riding wear, horse equipment,…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of vaping products and accessories, including e-liquids, nicotine salts, pre-filled pods, vape kits, coils, tanks and CBD products. Sells vaping devices and related consumables through an…
Serves adult consumers buying vaping, nicotine and CBD products, including online shoppers across the UK and in-store retail customers.
Financial Health
StrongStrong
Location
Unlock all 136 leads
Showing 49 of 136 — +87 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 136 leads
Showing 49 of 136 — +87 more with verified decision-maker contacts, live data, and CRM sync.
How SalesFire usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. e-commerce companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of e-commerce companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
SalesFire is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK e-commerce companies use SalesFire?
What share of UK e-commerce companies run SalesFire?
How is SalesFire usage detected?
What size e-commerce companies use SalesFire in the UK?
What do SalesFire-running e-commerce companies also run?
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