E-Commerce Companies Using Pinterest in the UK: 57 Active Firms (2026)
E-commerce firms using visual discovery technology sell goods online while driving product inspiration and social shopping journeys in the UK.
For retailers in this cohort, visual discovery sits between merchandising, paid social and onsite conversion rather than in the core commerce engine. Adoption tends to signal a business with enough product imagery, seasonal range planning and content production to justify channel-specific creative work, but not necessarily an enterprise marketing stack. The buying centre is usually e-commerce or growth marketing, with merchandising and brand teams involved where catalogue breadth matters. Engagements are likely to be modest compared with checkout, payments or warehouse systems: the tool supports inspiration, retargeting and referral journeys around consumer retail categories where range, imagery and seasonality shape demand.
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UK adoption in this e-commerce slice covers 57 actively trading companies running this visual discovery stack. Reported headcount totals 387 people, placing the cohort closer to owner-managed and lower-mid-market retail than to enterprise e-commerce. Within the sector’s social media technology category, the system ranks sixth, with an 11.4% detected share across a comparison set of 502 e-commerce peers. Registered-office distribution is fairly dispersed: South West accounts for 15.8%, London and East of England each for 14.0%, North West for 12.3% and South East for 10.5%.
Visual referral and social shopping tools create a procurement profile that is closer to marketing infrastructure than regulated retail operations. The main obligations sit around consent, tracking and customer data handling: UK privacy and e-privacy rules matter where cookies, pixels or account identifiers are used to measure attribution. Retailers also need internal controls over product claims and influencer-style content, particularly where paid promotion, affiliate links or user-generated imagery feed into the same customer journey. For smaller retailers, the practical risk is often tag sprawl: several analytics, security and content systems can be added by marketing teams before privacy, security or finance teams have reviewed them.
Adoption appears to be tied less to technology fashion than to catalogue quality and repeatable content workflows. Retailers with visually led ranges tend to keep experimenting with discovery-led traffic, while leaner operators may favour channels that are easier to attribute inside existing analytics and commerce tools. Bundling is likely to matter: as website platforms, social feeds and marketing automation tools absorb more visual merchandising functions, standalone use may become harder to justify. The cohort also looks exposed to consolidation in the e-commerce stack, with marketing teams preferring fewer tags, clearer consent flows and simpler reporting rather than another channel-specific layer.
Adoption by company size
Adoption of Pinterest varies by company size across the trading UK e-commerce companies in this cohort. 0.1% of the 58,696 companies with under 10 employees run Pinterest (44 detected). 0.6% of the 2,333 companies with 10–50 employees run Pinterest (13 detected). 0% of the 158 companies with over 50 employees run Pinterest (0 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
57
Active firms
2026
11.4%
Of detected Social media share
UK e-commerce
5
Median headcount
Filed accounts
101
Verified contacts
Across this cohort
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Key facts
5% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
This visual-discovery tool ranks sixth by detected social-media share within e-commerce, at 11.4% (57 of 502 companies with a detectable system).
The cohort is regionally spread: South West accounts for 15.8% (9), while London and East of England each account for 14.0% (8).
56.1% (32) of these e-commerce firms also run a traffic-management or security layer, and 52.6% (30) also run web analytics.
Overlapping sector tags point to a retail skew, with Fashion & Retail present in 56.1% (32) and Wholesale & Distribution in 26.3% (15).
Social media market share among UK E-Commerce
Share of the 502 UK E-Commerce with a detectable system. As of June 2026.
What else do Pinterest-running E-Commerce run?
Share of the 57 Pinterest-running UK companies where each technology was also detected. As of June 2026.
Where Pinterest E-Commerce are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£536.9K
Median UK turnover
0%
Above £5M turnover
3
Incorporated since 2022
101 verified decision-maker contacts
across these 57 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK E-Commerce using Pinterest
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDesigns and sells luxury nightwear and loungewear, including silk pyjamas, robes, camisole sets and nightshirts, as well as cashmere knitwear, dresses, eye masks, slippers and accessories, through an…
Sells directly to consumers worldwide shopping for premium women’s sleepwear, loungewear, bridal pieces and gifts, with a smaller menswear audience.
Financial Health
DistressedDistressed · -89% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsSells home furniture, home accessories and garden furniture through a retail store and online shop. Product range includes beds, cabinets, tables, lighting, rugs, decorative items, fragrances, and…
Serves B2C customers, including homeowners and gift buyers, seeking furniture, lighting, garden furniture, soft furnishings and home accessories for indoor and outdoor living spaces.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSells vintage and decorative home and lifestyle items, particularly American‑themed memorabilia and salvaged pieces, including signage, lighting, furniture, ceramics, garden décor and automobilia.…
Sells to consumers buying decorative, vintage and Americana-style home and gift items online, and to trade buyers including bars, restaurants, retailers and retail fit-out customers seeking props and…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells handmade rugs through an online store and showrooms. Offers made‑to‑order and bespoke rugs, as well as cushions and wall hangings, and provides custom rug design services for…
Serves consumers furnishing interiors and trade buyers including interior designers, hospitality operators, corporate clients, real estate developers and retailers seeking rugs for residential and…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells vintage- and French-inspired textiles and home décor products, including patterned and plain linen fabrics, wallpapers, trimmings, and accessories such as cushions, lampshades,…
Serves homeowners, home decorators, craft and soft-furnishing customers, interior designers and other trade buyers interested in vintage or French-inspired interiors, with stockists addressed through…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells graphic apparel and merchandise themed around gothic, horror, literary and occult culture, including T‑shirts, women’s tops, hoodies and work shirts, alongside prints, books, DVDs…
Serves consumers interested in gothic, horror, occult, steampunk, anime, fetish and literary themes, including H.P. Lovecraft and Edgar Allan Poe fans, plus retail stores seeking wholesale…
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsOperates an online shop selling personalised gifts and printed items, including customised name frames, keepsake boxes, bags, bottles, and themed gifts for babies, children, and families for…
Sells B2C to consumers shopping for personalised gifts for children, babies, family members, mothers, dog owners and special occasions.
Financial Health
DistressedDistressed · -22% CAGR over 4y
Location
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Designs, manufactures and sells handmade rugs and related textile products including cushions and wall hangings. Offers made‑to‑order and bespoke rugs, designer collaborations, and supplies products…
Serves high-end residential consumers and trade buyers, including interior designers, architects, hospitality, corporate, real estate and retail clients seeking rugs, cushions, wallhangings, custom…
Location
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Financial sub-scores
Computed from 4 filingsDesigns and sells kitchen and bathroom fixtures and fittings, including taps, sinks, basins, showers, baths, toilets, mirrors, cabinet handles and accessories. Offers products for kitchens,…
Sells to UK homeowners and renovators shopping for kitchen, bathroom, utility and outdoor fixtures, alongside trade account customers buying for residential interiors and renovation projects.
Financial Health
HealthyHealthy · Hiring · 76% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOnline retailer of flooring products including luxury vinyl tiles, laminate flooring, sheet vinyl and carpets. Also sells flooring accessories such as underlay, adhesives, trims, beading, skirting,…
Serves UK homeowners and DIY consumers shopping online for residential flooring, free samples and accessories for rooms such as bathrooms and other home spaces.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells bathroom fixtures and furnishings, including vanity units, brassware, lighting, mirrors, cabinets, baths, showers, basins, and accessories. Provides product collections, project…
Serves private homeowners undertaking bathroom projects and trade buyers specifying luxury residential bathrooms.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSells antique furniture and decorative objects through an online catalogue, allowing customers to browse items by category or maker and purchase featured antiques and collectibles.
Serves online retail customers seeking antiques, including collectors and buyers browsing by category or maker, with multi-currency shopping for UK and international purchasers.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Designs and sells handmade rugs, runners and wall hangings through an online store and showrooms. Offers collections by designers, bespoke and custom rug production, and trade services supplying rugs…
Sells to affluent consumers and trade clients, including interior designers, hospitality, corporate, real estate and retail organisations seeking ready-made, custom and bespoke rugs.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells personalised stationery and gift products through an online shop, including diaries, planners, notebooks, journals, calendars, letter writing sets, photo albums and wedding or…
Serves individual consumers shopping online for personalised stationery and gifts, especially buyers choosing presents for mothers, partners, friends, teachers, weddings, new babies, birthdays and…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online retail store selling decorative wall stickers, decals, wall murals, and 3D wall art for home interiors. Product ranges include children’s designs, quotes, animals, landscapes,…
Sells primarily to UK consumers decorating homes, including parents furnishing children’s rooms and buyers seeking interior wall décor for kitchens, living areas and bedrooms.
Financial Health
StableStable · -7% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online retail store selling gifts, homeware, and decorative items. Product range includes puzzles and games, seasonal decorations, kitchen and living accessories, stationery, and branded…
Serves consumers shopping online for gifts and homeware for recipients such as men, women, children, teachers and grandparents, and for occasions including birthdays, weddings, new babies, Easter and…
Financial Health
StableStable · -19% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsDesigns, manufactures and sells handmade rugs using natural materials such as wool and alpaca. Offers ready-made collections, custom and bespoke rugs, and related items including cushions and wall…
Serves affluent private consumers and trade clients, including interior designers, hospitality, corporate, real estate and retail project buyers.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an e‑commerce platform retailing bathroom and plumbing products, including bathroom suites, showers, enclosures, baths, toilets, vanity units, furniture and accessories, as well as selected…
Sells online to UK homeowners and consumers renovating bathrooms, cloakrooms, ensuites and kitchens, with ranges also addressing accessible bathroom needs and commercial washroom buyers.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsDesigns, manufactures and sells jewellery including engagement rings, wedding rings, earrings, necklaces and bracelets. Offers bespoke jewellery design, diamond and gemstone pieces, and jewellery…
Serves consumers shopping for fine jewellery, including couples buying engagement or wedding rings, individuals seeking bespoke pieces, and gift buyers looking for jewellery and accessories.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and manufactures bags and accessories made from recycled sailcloth, including shoppers, holdalls, wash bags and keyrings. Produces handcrafted and personalised items using upcycled sails…
Sells mainly to consumers, especially sailors, yacht club members and coastal lifestyle shoppers, seeking recycled sailcloth bags, accessories, clothing and personalised gifts, with some bespoke…
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and supplies bespoke wallcoverings and luxury wallpaper, including hand‑painted and embroidered designs. Offers curated wallpaper collections, custom wallcovering services, framed artworks,…
Serves private homeowners and trade customers such as interior designers and specifiers working on high-end residential interiors, alongside online buyers of decorative home accessories.
Financial Health
StableStable · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsRetailer of designer furniture and home accessories, including sofas, tables, beds, lighting, rugs and storage furniture. Sells products from international brands via an online store and showroom,…
Serves consumers furnishing homes and trade buyers, including interior designers and property professionals, seeking luxury furniture and home accessories.
Financial Health
DistressedDistressed · -88% CAGR over 2y
Location
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Computed from 5 filingsProduces and sells handcrafted cakes and cupcakes for occasions including weddings, birthdays and corporate events. Offers bespoke cake design, wedding favours and celebration cakes through online…
Serves consumers in Edinburgh and Glasgow planning weddings, birthdays, children’s parties and other celebrations, plus businesses seeking cakes or cupcakes for corporate events and gifting.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsRetailer of flooring materials including natural stone tiles, limestone flagstones, porcelain tiles, engineered oak flooring and terracotta. Also sells outdoor paving, steps and coping stones, with…
Serves homeowners and renovation or self-build customers seeking flooring for indoor and outdoor residential projects, with online ordering and showroom-based purchasing.
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates an architectural salvage yard and online store selling reclaimed and reproduction items for homes and gardens, including cast iron radiators, antique doors, fireplaces, furniture, flooring,…
Serves homeowners, renovators, interior designers and tradespeople working on period homes, gardens and heritage-style interiors, primarily for residential and property restoration projects.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells fine jewellery including rings, earrings, bracelets, necklaces and lockets through an online shop and consultations. Offers bespoke pieces, fingerprint jewellery, engagement and…
Serves consumers buying fine jewellery for personal use, gifting, bespoke commissions, and engagement or wedding occasions, including online shoppers and clients booking jewellery consultations.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsManufactures and sells chalk‑based paints and decorating products, including furniture and wall paints, chalkboard and masonry paint, grout and sealant pens, and liquid chalk or glass marker pens,…
Sells to DIY consumers, home decorators and furniture upcyclers, plus small businesses needing display markers and trade users such as automotive or industrial marking buyers.
Financial Health
DistressedDistressed · -90% CAGR over 2y
Location
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Computed from 5 filingsProvides professional lighting design services for residential and commercial projects and operates an online shop selling contemporary architectural, indoor and outdoor lighting fixtures, control…
Serves homeowners, renovators and trade/professional customers planning lighting projects, including those seeking contemporary architectural, indoor, outdoor and smart-home lighting products and…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsManufactures and sells knitting and crochet yarns made from British wool, including breed‑specific and blended fibres in multiple weights. Also supplies knitting and crochet patterns, project kits,…
Serves individual knitters and crocheters buying online, project makers seeking British breed wool, and trade stockists or retailers looking to carry yarn ranges.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProduces custom photo prints and wall art, including Chromaluxe metal photo panels, large photo posters, self‑adhesive posters and banners. Prints customers’ images and children's artwork onto…
Serves individual consumers, parents and gift buyers seeking personalised photo wall décor, as well as photographers or creatives ordering professional photo panels and posters online.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 4 filingsOnline retailer of patchwork and quilting fabrics, including designer cotton prints, batiks, extra‑wide backing fabrics, and themed collections. Also sells fabric packs, clearance textiles, and…
Serves individual quilters, patchwork hobbyists and home sewing/craft customers shopping online, including buyers seeking designer, batik, Liberty, Tilda and clearance fabric ranges.
Financial Health
WeakWeak · -8% CAGR over 3y
Location
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Computed from 5 filingsManufactures and sells socks made from natural fibres including alpaca, wool, cashmere, mohair and cotton. Product range includes bed socks, hiking and cushioned socks, wellington and boot socks,…
Sells direct to consumers seeking luxury natural-fibre socks, including alpaca, wool, cashmere and mohair options for everyday wear, bed socks, hiking, boots, wellingtons and kilt hose.
Financial Health
WeakWeak · -1% CAGR over 4y
Location
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Computed from 3 filingsRetailer of wall and floor tiles for kitchens, bathrooms and outdoor spaces, including ceramic, porcelain, mosaic and patterned tiles. Also sells tiling accessories such as grout, adhesives, trims,…
Sells to UK homeowners and DIY buyers renovating kitchens, bathrooms and other living spaces, as well as trade customers including tilers, plumbers, builders and other tradespeople.
Financial Health
WeakWeak · -5% CAGR over 2y
Location
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Computed from 3 filingsSupplies self‑adhesive vinyl films for kitchen, furniture and worktop wrapping, including woodgrain, marble and coloured finishes. Also sells decorative and privacy window films and architectural…
Serves DIY homeowners, renters and home improvers, alongside trade decorators, kitchen fitters, furniture upcyclers and professional vinyl wrap businesses buying through trade accounts.
Financial Health
StableStable · -9% CAGR over 2y
Location
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Computed from 5 filingsRetailer of kitchen knives, Japanese chef knives and kitchen tools through an online store. Also sells sharpening equipment, chopping boards and gifts, and provides knife sharpening services, skills…
Serves UK consumers interested in kitchenware, especially home cooks, knife enthusiasts, creative foodies, gift buyers and new homeowners, with offerings also aimed at chefs seeking Japanese knives…
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates an online retail store selling children’s activity toys and outdoor play equipment, including swings, slides, trampolines, playhouses, ride‑on toys, sand and water tables, and garden play…
Sells to consumers, especially UK parents and gift buyers shopping for children’s activity toys, outdoor play equipment and age-specific products for babies through older children.
Financial Health
StableStable · -29% CAGR over 2y
Location
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Computed from 5 filingsOperates an equestrian retail store and online shop selling riding clothing, footwear and safety equipment for adults and children, along with horse tack, rugs, grooming products, stable supplies and…
Serves horse riders, horse owners and equestrian competitors, including women, men and children, plus dog owners buying related accessories, via a retail store and online shop with worldwide shipping.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Operates an online retail store selling kitchenware, cookware and bakeware, including utensils, knives, tableware, glassware and food preparation equipment. Also offers edible baking ingredients and…
Sells primarily to consumers buying cookware, bakeware and kitchenware for home use, gifting and seasonal occasions. Also serves trade buyers through bulk discounts, equipment hire and a trade…
Financial Health
N/AN/A
Location
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Computed from 3 filingsSells antique and reproduction silver items through an online shop, including cutlery, candlesticks, photo frames, barware, trophies and jewellery. Also offers engraving services and silver care…
Serves consumers, collectors and gift buyers, plus interior designers, hospitality/catering buyers and organisations purchasing trophies or prizes.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates an online retail store selling DIY tools, garden supplies, home essentials, arts and crafts materials, stationery, and household products. Offers items such as paints, adhesives, cleaning…
Sells primarily to consumers in the UK shopping online for DIY, garden, home, kitchen, cleaning, craft, stationery and seasonal household products. Targets homeowners, hobbyists, students and…
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Computed from 5 filingsDesigns and produces hand‑forged metal gifts and home décor using traditional blacksmithing techniques. Sells items such as anniversary gifts, keyrings, bookmarks, bowls and outdoor décor through an…
Sells to consumers buying wedding, anniversary, home decor and outdoor gifts, as well as wholesale buyers and interior designers sourcing artisan metal decor and gift products.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retail store selling imported Mexican groceries and drinks, including tortillas, chillies, sauces, spices, beans, snacks, confectionery, and spirits. Also offers vegan and…
Serves UK consumers buying Mexican and Latin American groceries online, plus wholesale and catering customers such as restaurants and food businesses seeking imported ingredients and drinks.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 3y
Location
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Computed from 4 filingsOperates an online retail shop selling Catholic religious goods and devotional items, including rosary beads, miraculous medals, Lourdes water gifts, jewellery, and sacramental gifts for baptisms,…
Serves Catholic consumers, pilgrims, and gift buyers seeking religious items for personal devotion, sacraments, and occasions, with online ordering for UK and international customers.
Financial Health
WeakWeak · -11% CAGR over 3y
Location
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Computed from 5 filingsOperates an online and retail shop selling alcoholic beverages including wine, whisky, beer, gin, rum and liqueurs. Also offers miniature gift packs, hampers, premixed cocktails and selected grocery…
Serves consumers buying wine, beer, spirits and grocery items, including gift buyers and party hosts, with local emphasis on Edinburgh delivery and nationwide UK wine deliveries.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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How Pinterest usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. e-commerce companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of e-commerce companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Pinterest is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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