Fashion Retail Companies Using Pinterest in the UK: 57 Active Firms (2026)
Fashion retail companies using visual social tools sell apparel, accessories or lifestyle goods through brand-led UK ecommerce channels.
Visual bookmarking and social-save functionality sits close to merchandising for fashion retailers: it turns product photography, look-books and styling content into saveable shopping prompts rather than a general social feed. Companies running the tool tend to have a direct-channel posture, with branded ecommerce, seasonal range planning and enough marketing capacity to maintain imagery, tagging and landing pages. Adoption signals a business that is beyond brochureware but not necessarily enterprise scale: typically owner-managed or lower-mid-market, reliant on organic discovery, paid social and email capture, and comfortable testing inspiration-led journeys alongside ordinary product search.
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UK adoption within fashion retail is a small, identifiable slice: 57 companies are actively trading and running the tool. Reported headcount across the cohort is 268, which fits the direct-to-consumer and lower-mid-market profile rather than a national-chain retailer profile. Within the wider detected social-media set for fashion retail, the system ranks fifth at 11.0%, behind more common feed and sharing integrations. Registered-address skew is most visible in London at 22.8% and the South West at 15.8%; the North West and West Midlands each account for 10.5%, with the South East at 8.8%. Adjacent tags point to direct online sales and some wholesale activity.
Marketing teams usually place visual social integrations inside the website and performance-marketing stack, so procurement is often handled by an ecommerce manager, agency or founder rather than by central IT. The compliance work is less about fashion retail regulation than about tracking and content governance. Cookies, pixels and embedded widgets need consent flows and privacy notices aligned with GDPR and ICO guidance, particularly where browsing behaviour is linked to advertising audiences. Image rights also matter: product, model and creator content can travel beyond the retailer's own site, so usage permissions and takedown processes need to be clear before social-save features are promoted.
Adoption appears likely to remain tied to merchandising needs rather than broad enterprise software cycles. Fashion retailers with frequent product drops and image-heavy buying journeys tend to keep visual discovery tools where they can attribute assisted browsing without handing full control of the customer relationship to social platforms. Privacy changes, consent fatigue and tighter marketing budgets may make lightweight embeds more attractive than large rebuilds, but platform bundling also works in the opposite direction. Over time, usage may concentrate among retailers that treat social inspiration, onsite search and email capture as part of the same acquisition loop.
Adoption by company size
Adoption of Pinterest rises with company size across the trading UK fashion retail companies in this cohort. 0% of the 113,668 companies with under 10 employees run Pinterest (44 detected). 0.2% of the 5,727 companies with 10–50 employees run Pinterest (12 detected). 0.3% of the 400 companies with over 50 employees run Pinterest (1 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
57
Active firms
2026
11%
Of detected Social media share
UK fashion retail
5
Median headcount
Filed accounts
113
Verified contacts
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (2 of 57 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (2 firms), so a sizeable share is in its first few filing cycles.
Among 517 fashion retail firms with a detectable social media system, this visual social tool accounts for 11.0% (57), behind four larger social-media widgets at 29.4% (152), 29.2% (151), 24.4% (126) and 13.5% (70).
London accounts for 22.8% (13) of the cohort, followed by South West 15.8% (9), North West 10.5% (6) and West Midlands 10.5% (6).
CDN and bot-protection tools often sit alongside the visual social layer: 64.9% (37) also run a CDN/security service and 56.1% (32) also run a form-protection service.
E-commerce tags overlap with Fashion & Retail in 56.1% (32), while Wholesale & Distribution appears on 21.1% (12), suggesting a mix of direct-to-consumer and trade-facing retail models.
Social media market share among UK Fashion Retail
Share of the 517 UK Fashion Retail with a detectable system. As of June 2026.
What else do Pinterest-running Fashion Retail run?
Share of the 57 Pinterest-running UK companies where each technology was also detected. As of June 2026.
Where Pinterest Fashion Retail are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£528.6K
Median UK turnover
3.5%
Above £5M turnover
2
Incorporated since 2022
113 verified decision-maker contacts
across these 57 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Fashion Retail using Pinterest
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDesigns and sells luxury nightwear and loungewear, including silk pyjamas, robes, camisole sets and nightshirts, as well as cashmere knitwear, dresses, eye masks, slippers and accessories, through an…
Sells directly to consumers worldwide shopping for premium women’s sleepwear, loungewear, bridal pieces and gifts, with a smaller menswear audience.
Financial Health
DistressedDistressed · -89% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells bespoke tartan clothing and accessories, including made‑to‑measure kilts, tartan kilt hose, Highland dancewear and national outfits. Also produces tartan fabrics, handbags and soft…
Serves individual consumers, Highland dancers and parents buying child dancewear, kilt wearers, and shoppers seeking tartan-themed home furnishings or accessories, with clan, district and regimental…
Financial Health
StrongStrong · Hiring · 10% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDesigns, manufactures and sells jewellery including engagement rings, wedding rings, earrings, necklaces and bracelets. Offers bespoke jewellery design, diamond and gemstone pieces, and jewellery…
Serves consumers shopping for fine jewellery, including couples buying engagement or wedding rings, individuals seeking bespoke pieces, and gift buyers looking for jewellery and accessories.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells fine jewellery including rings, earrings, bracelets, necklaces and lockets through an online shop and consultations. Offers bespoke pieces, fingerprint jewellery, engagement and…
Serves consumers buying fine jewellery for personal use, gifting, bespoke commissions, and engagement or wedding occasions, including online shoppers and clients booking jewellery consultations.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and manufactures bags and accessories made from recycled sailcloth, including shoppers, holdalls, wash bags and keyrings. Produces handcrafted and personalised items using upcycled sails…
Sells mainly to consumers, especially sailors, yacht club members and coastal lifestyle shoppers, seeking recycled sailcloth bags, accessories, clothing and personalised gifts, with some bespoke…
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells graphic apparel and merchandise themed around gothic, horror, literary and occult culture, including T‑shirts, women’s tops, hoodies and work shirts, alongside prints, books, DVDs…
Serves consumers interested in gothic, horror, occult, steampunk, anime, fetish and literary themes, including H.P. Lovecraft and Edgar Allan Poe fans, plus retail stores seeking wholesale…
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsManufactures and sells socks made from natural fibres including alpaca, wool, cashmere, mohair and cotton. Product range includes bed socks, hiking and cushioned socks, wellington and boot socks,…
Sells direct to consumers seeking luxury natural-fibre socks, including alpaca, wool, cashmere and mohair options for everyday wear, bed socks, hiking, boots, wellingtons and kilt hose.
Financial Health
WeakWeak · -1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an equestrian retail store and online shop selling riding clothing, footwear and safety equipment for adults and children, along with horse tack, rugs, grooming products, stable supplies and…
Serves horse riders, horse owners and equestrian competitors, including women, men and children, plus dog owners buying related accessories, via a retail store and online shop with worldwide shipping.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells signet rings and related jewellery, offering custom deep engraving of heraldic crests, coats of arms, monograms, symbols, and logos. Also supplies unengraved rings, gemstone rings,…
Sells to consumers seeking personalised signet rings and engraved jewellery, including men and women buying family crest, coat of arms, clan, monogram, school, club, military, masonic and…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsManufactures hand-crafted leather boots and shoes, including heavy‑duty work and safety boots, cycle shoes, and historical-style footwear. Produces custom-made boots and sells footwear accessories…
Serves individual retail customers and niche footwear buyers, including outdoor walkers, cyclists, tradespeople needing safety footwear, and heritage or military-replica enthusiasts.
Financial Health
WeakWeak · -70% CAGR over 4y
Location
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Computed from 2 filingsDesigns, manufactures and supplies branded golf clothing and leisurewear under its own labels, including golf shirts, sweaters, midlayers, jackets, trousers
Sells primarily to consumer golfers, including men and women buying golf apparel, accessories, gifts and tournament merchandise, with personalisation options for individual shoppers.
Financial Health
DistressedDistressed · 5% CAGR over 1y
Location
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Designs and sells handmade rugs, runners and wall hangings through an online store and showrooms. Offers collections by designers, bespoke and custom rug production, and trade services supplying rugs…
Sells to affluent consumers and trade clients, including interior designers, hospitality, corporate, real estate and retail organisations seeking ready-made, custom and bespoke rugs.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells vintage- and French-inspired textiles and home décor products, including patterned and plain linen fabrics, wallpapers, trimmings, and accessories such as cushions, lampshades,…
Serves homeowners, home decorators, craft and soft-furnishing customers, interior designers and other trade buyers interested in vintage or French-inspired interiors, with stockists addressed through…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells handmade rugs through an online store and showrooms. Offers made‑to‑order and bespoke rugs, as well as cushions and wall hangings, and provides custom rug design services for…
Serves consumers furnishing interiors and trade buyers including interior designers, hospitality operators, corporate clients, real estate developers and retailers seeking rugs for residential and…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsDesigns and supplies bespoke wallcoverings and luxury wallpaper, including hand‑painted and embroidered designs. Offers curated wallpaper collections, custom wallcovering services, framed artworks,…
Serves private homeowners and trade customers such as interior designers and specifiers working on high-end residential interiors, alongside online buyers of decorative home accessories.
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells patterned wallpapers, fabrics and home furnishings including cushions, lighting, furniture and ceramics. Also provides interior design services and develops textile and interior…
Serves residential homeowners, interior designers, trade buyers and commercial interiors clients, including hotels and hospitality venues.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells digital and paper sewing patterns for making bags, including totes, backpacks and handbags, with step-by-step video tutorials. Also retails bag-making supplies such as fabrics,…
Serves sewing hobbyists and bag makers, from beginners to experienced makers, buying online; also addresses trade customers through wholesale pricing.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsDesigns and produces bridal gowns and wedding dress collections under multiple labels, and offers veils and bridal accessories. Markets products through authorised boutiques and retailers, with…
Sells to consumers planning weddings, especially brides shopping for designer wedding dresses and accessories across a range of budgets, via authorised bridal boutiques.
Financial Health
StableStable · -6% CAGR over 5y
Location
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Computed from 5 filingsSells bicycles including road, hybrid, mountain, gravel, electric and Brompton models, along with cycling clothing, helmets and accessories. Provides workshop services such as repairs, servicing,…
Sells to consumers, especially local cyclists in South West London, including commuters, families and experienced riders. Also targets Cycle to Work voucher users and people seeking bikes, cycling…
Financial Health
StableStable · Hiring · 46% CAGR over 4y
Location
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Computed from 5 filingsDesigns, manufactures and sells handmade rugs using natural materials such as wool and alpaca. Offers ready-made collections, custom and bespoke rugs, and related items including cushions and wall…
Serves affluent private consumers and trade clients, including interior designers, hospitality, corporate, real estate and retail project buyers.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Designs, manufactures and sells handmade rugs and related textile products including cushions and wall hangings. Offers made‑to‑order and bespoke rugs, designer collaborations, and supplies products…
Serves high-end residential consumers and trade buyers, including interior designers, architects, hospitality, corporate, real estate and retail clients seeking rugs, cushions, wallhangings, custom…
Location
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Computed from 4 filingsOperates an online retail store selling gifts, homeware, and decorative items. Product range includes puzzles and games, seasonal decorations, kitchen and living accessories, stationery, and branded…
Serves consumers shopping online for gifts and homeware for recipients such as men, women, children, teachers and grandparents, and for occasions including birthdays, weddings, new babies, Easter and…
Financial Health
StableStable · -19% CAGR over 3y
Location
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Computed from 5 filingsSells vintage and decorative home and lifestyle items, particularly American‑themed memorabilia and salvaged pieces, including signage, lighting, furniture, ceramics, garden décor and automobilia.…
Sells to consumers buying decorative, vintage and Americana-style home and gift items online, and to trade buyers including bars, restaurants, retailers and retail fit-out customers seeking props and…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsSells home furniture, home accessories and garden furniture through a retail store and online shop. Product range includes beds, cabinets, tables, lighting, rugs, decorative items, fragrances, and…
Serves B2C customers, including homeowners and gift buyers, seeking furniture, lighting, garden furniture, soft furnishings and home accessories for indoor and outdoor living spaces.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 3 filingsRetailer of designer furniture and home accessories, including sofas, tables, beds, lighting, rugs and storage furniture. Sells products from international brands via an online store and showroom,…
Serves consumers furnishing homes and trade buyers, including interior designers and property professionals, seeking luxury furniture and home accessories.
Financial Health
DistressedDistressed · -88% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells personalised stationery and gift products through an online shop, including diaries, planners, notebooks, journals, calendars, letter writing sets, photo albums and wedding or…
Serves individual consumers shopping online for personalised stationery and gifts, especially buyers choosing presents for mothers, partners, friends, teachers, weddings, new babies, birthdays and…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retail store selling decorative wall stickers, decals, wall murals, and 3D wall art for home interiors. Product ranges include children’s designs, quotes, animals, landscapes,…
Sells primarily to UK consumers decorating homes, including parents furnishing children’s rooms and buyers seeking interior wall décor for kitchens, living areas and bedrooms.
Financial Health
StableStable · -7% CAGR over 3y
Location
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Computed from 5 filingsProduces custom photo prints and wall art, including Chromaluxe metal photo panels, large photo posters, self‑adhesive posters and banners. Prints customers’ images and children's artwork onto…
Serves individual consumers, parents and gift buyers seeking personalised photo wall décor, as well as photographers or creatives ordering professional photo panels and posters online.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsSells antique furniture and decorative objects through an online catalogue, allowing customers to browse items by category or maker and purchase featured antiques and collectibles.
Serves online retail customers seeking antiques, including collectors and buyers browsing by category or maker, with multi-currency shopping for UK and international purchasers.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsSells antique and reproduction silver items through an online shop, including cutlery, candlesticks, photo frames, barware, trophies and jewellery. Also offers engraving services and silver care…
Serves consumers, collectors and gift buyers, plus interior designers, hospitality/catering buyers and organisations purchasing trophies or prizes.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 5 filingsRetailer of kitchen knives, Japanese chef knives and kitchen tools through an online store. Also sells sharpening equipment, chopping boards and gifts, and provides knife sharpening services, skills…
Serves UK consumers interested in kitchenware, especially home cooks, knife enthusiasts, creative foodies, gift buyers and new homeowners, with offerings also aimed at chefs seeking Japanese knives…
Financial Health
StrongStrong
Location
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How Pinterest usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. fashion retail companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of fashion retail companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Pinterest is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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