Social media Used by UK Fashion Retail Companies: Market Share (2026)
Detected social media market share across 517 UK fashion retail companies, led by Instagram Feed for WordPress at 29.4% (152 companies).
Across 119,795 trading UK fashion retail companies, 517 show a detectable Social media system, with 16 systems identified. Usage is concentrated around Instagram-linked feeds: Instagram Feed for WordPress appears at 29.4% (152) and Smash Balloon Instagram Feed at 29.2% (151).
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AddThis follows at 24.4% (126), then ShareThis at 13.5% (70), Pinterest at 11.0% (57) and Twitter at 10.1% (52). AddToAny reaches 7.0% (36) and SocialStream 5.0% (26), leaving 8 further systems covering 33 companies.
Smash Balloon Instagram Feed leads among Under 10 employees with 30.8% of 377 companies. Instagram Feed for WordPress leads the 10–50 employees band with 27.3% of 128 companies and the Over 50 employees band with 33.3% of 12 companies, though that larger-company band is a small base.
517
fashion retail with detected Social media
Of 119,795 UK fashion retail
0.4%
Detection rate
2026
16
Systems detected
In this category
29.4%
Leader share
Instagram Feed for WordPress
UK Fashion Retail Social media market share
Share of the 517 UK Fashion Retail with a detectable system. As of June 2026.
Social media compared
| System | UK Fashion Retail | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Instagram Feed for WordPress | 152 | 29.4% | 6 | 23.7% | 6-employee retailers, 29.4% share |
| Smash Balloon Instagram Feed | 151 | 29.2% | 6 | 22.5% | 6-employee retailers, 29.2% share |
| AddThis | 126 | 24.4% | 7 | 15.9% | 7-employee retailers, 24.4% share |
| ShareThis | 70 | 13.5% | 7 | 18.6% | 7-employee retailers, 13.5% share |
| 57 | 11% | 5 | 22.8% | 5-employee retailers, 11.0% share | |
| 52 | 10.1% | 6 | 19.2% | 6-employee retailers, 10.1% share | |
| AddToAny | 36 | 7% | — | — | View these companies in Firmbase → |
| SocialStream | 26 | 5% | — | — | View these companies in Firmbase → |
| Metricool | 11 | 2.1% | — | — | View these companies in Firmbase → |
| Sassy Social Share | 9 | 1.7% | — | — | View these companies in Firmbase → |
| SociableKIT | 5 | 1% | — | — | View these companies in Firmbase → |
| Custom Twitter Feeds | 5 | 1% | — | — | View these companies in Firmbase → |
| Shareiiit | 4 | 0.8% | — | — | View these companies in Firmbase → |
| UltimatelySocial | 4 | 0.8% | — | — | View these companies in Firmbase → |
| Hootsuite | 1 | 0.2% | — | — | View these companies in Firmbase → |
| Buffer | 1 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Social media system shifts with company size: among UK Fashion Retail with under 10 employees, Smash Balloon Instagram Feed leads at 30.8% of the 377 with a detectable system; among UK Fashion Retail with 10–50 employees, Instagram Feed for WordPress leads at 27.3% of the 128 with a detectable system; and among UK Fashion Retail with over 50 employees, Instagram Feed for WordPress leads at 33.3% of the 12 with a detectable system.
Under 10 employees
30.8% of band
Small fashion retailers dominate the detected market, with 377 companies in this band. Smash Balloon Instagram Feed leads with 30.8%, while Instagram-oriented widgets set much of the pattern.
10–50 employees
27.3% of band
Mid-sized fashion retailers account for 128 companies. Instagram Feed for WordPress leads with 27.3%, with social sharing tools still present behind the Instagram feed products.
Over 50 employees
33.3% of band
Larger fashion retailers are a small detected group at 12 companies. Instagram Feed for WordPress leads with 33.3%, so the ranking should be read with that small base in mind.
How Social media usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Fashion Retail by Social media
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Frequently asked questions
What is the most-used Social media among UK fashion retail companies?
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What is the best Social media for UK fashion retail companies?
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