Healthcare Companies Using Google Tag Manager in the UK: 2,807 Active Firms (2026)
Healthcare providers using tag management tools deliver care, treatment and diagnostics while coordinating digital measurement across UK websites.
Adoption in this segment usually sits with marketing, patient access, digital product and compliance teams rather than with a stand-alone analytics function. For private hospitals, diagnostic groups, outpatient clinics and adult social care operators, the tag-management layer controls analytics tags, referral tracking, form events and advertising pixels without asking developers to alter each page by hand. It signals a direct-channel posture: websites are being treated as acquisition, booking and information channels, not just brochure estates. It also implies some budget for consent tooling, agency support or in-house web operations, because healthcare journeys expose sensitive context even when the site itself does not hold clinical records.
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Across the UK, 2,807 actively trading healthcare providers are running the tag-management system profiled here. Reported employment across the cohort is 16,227, which points to a base weighted towards operators with physical care delivery as well as web-led acquisition. Within detected tag-manager use in this sector, the system sits first at 99.8%, while another tag-management platform accounts for 0.4%. Registered-region concentration is highest in London at 21.4%, followed by the North West at 19.8%, the South East at 13.3%, the West Midlands at 7.8% and the South West at 7.3%.
England-based providers carrying on CQC-regulated activities must register with the Care Quality Commission before those services are delivered; carrying on a regulated activity without registration is an offence. Registration attaches to the legal entity, the regulated activity and the location, so website measurement is not the core permissioning issue, but it does sit near regulated patient acquisition and service information. Tag deployment, consent banners and referral tracking therefore tend to involve marketing, compliance and web suppliers. GDPR and ICO expectations matter where cookies, health-related browsing behaviour or enquiry forms can connect an identifiable person with care intentions.
Adoption appears to be moving from simple page analytics towards governed event measurement, particularly where providers use websites to route enquiries, bookings and self-pay interest. The early-commercial end of the cohort may keep relying on agency-managed templates and packaged consent tools, while larger operators tend to centralise tagging rules across estates with many locations. Migration pressure is likely to come from browser privacy changes, tighter consent expectations and consolidation of marketing operations rather than from a sudden appetite for more tools. For researchers, the useful signal is operational maturity: the stack often marks providers that treat digital demand generation as part of service delivery.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading UK healthcare companies in this cohort. 1.3% of the 111,909 companies with under 10 employees run Google Tag Manager (1,435 detected). 13% of the 8,369 companies with 10–50 employees run Google Tag Manager (1,090 detected). 14.4% of the 2,053 companies with over 50 employees run Google Tag Manager (295 detected). That is a 13.1% gap between the over 50 employees and under 10 employees bands.
2,807
Active firms
2026
99.8%
Of detected Tag managers share
UK healthcare
9
Median headcount
Filed accounts
5,977
Verified directors
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (136 of 2,807 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (214 firms), so a sizeable share is in its first few filing cycles.
The tag-management tool in scope accounts for 99.8% (2,807) of detected healthcare tag-manager deployments, compared with 0.4% (12) for the other detected system.
Deployments are concentrated in London 21.4% (602), the North West 19.8% (556) and the South East 13.3% (372).
The surrounding web stack is often content-led: 62.7% (1,760) also run a content-management platform, while 41.6% (1,167) also run web analytics.
Infrastructure and bot-screening tools also appear frequently, with 46.9% (1,316) running a traffic or CDN service and 34.3% (963) running a CAPTCHA service.
In England, healthcare providers carrying on a CQC-regulated activity must register with the Care Quality Commission, and providing a regulated activity without registration is an offence.
Tag manager market share among UK Healthcare
Share of the 2,813 UK Healthcare with a detectable system. As of June 2026.
What else do Google Tag Manager-running Healthcare run?
Share of the 2,807 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Where Google Tag Manager Healthcare are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£588.3K
Median UK turnover
4.8%
Above £5M turnover
214
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 5,043 companies, alongside financials and websites, in one CSV file.
Top UK Healthcare using Google Tag Manager
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides NHS‑commissioned community healthcare services, delivering outpatient consultations, diagnostics and elective care across specialties including cardiology, dermatology, gastroenterology,…
Serves NHS commissioners, Integrated Care Boards and NHS Trusts seeking outsourced elective community care, with referrals from GPs and services delivered to NHS patients across the UK and Ireland.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates care homes providing residential, nursing and dementia care for older adults. Services include respite care, end‑of‑life support and specialist care, with accommodation, daily living…
Serves older adults and their families across the country seeking residential, nursing, dementia, end-of-life, specialist or respite care in care home settings.
Financial Health
StableStable · -6% CAGR over 4y
Location
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Computed from 5 filingsOperates and manages care homes providing residential and nursing care for older adults, including dementia, respite and day care services, with accommodation, meals, personal care and support for…
Serves older adults and their families seeking residential, nursing, dementia, respite, day and end-of-life care in care homes across England.
Financial Health
HealthyHealthy · -61% CAGR over 5y
Location
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Computed from 4 filingsProvides mental health care services including psychiatric hospital inpatient care and psychiatric intensive care units, nursing and residential care, supported living, and remote talking therapy and…
Serves NHS commissioners, healthcare referrers and adults needing mental health placements in Hertfordshire, Bedfordshire and Cambridgeshire, plus private individuals across the UK seeking talking…
Financial Health
HealthyHealthy · Profitable, Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsOperates a private hospital providing consultant-led diagnostics, day-case surgery and outpatient treatment. Services cover cardiology, dermatology, orthopaedics, neurology, imaging (MRI and…
Serves private healthcare patients in Lancashire and the North West, including self-pay and insured individuals, plus NHS Trusts and Integrated Care Boards seeking independent hospital capacity.
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates residential and nursing care homes providing accommodation, personal care and medical support for elderly residents. Services include assisted living, respite stays and specialist dementia…
Serves older adults and their families seeking residential, nursing, dementia, assisted living or respite care in care homes across the UK.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsProvides home care and support services to individuals in their own homes, including domiciliary care, live-in care, complex care, extra care housing support, and services for people with learning…
Serves individuals and families across the UK seeking home-based care, including older people, people with complex needs or learning disabilities, and those requiring supported living.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 17% CAGR over 2y
Location
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Computed from 3 filingsProvides specialist home care and live‑in care services for individuals with complex health needs. Services delivered by nurses and healthcare assistants support conditions such as brain injury,…
Serves individuals and families across the UK who need home-based complex or live-in care, including people with neurological conditions, spinal or brain injuries, respiratory needs, learning…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 17% CAGR over 2y
Location
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Computed from 5 filingsProvides home care and support services for children and adults, including live‑in and 24‑hour care, personal care, complex care, supported living, companionship, and specialist support for…
Serves children, young people and adults across the UK who need home care or supported living, including people with complex healthcare needs, dementia, mental health conditions or Down’s syndrome,…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides visiting and live-in homecare services for people needing support at home, including personal care, companionship, dementia and stroke care, respite and post-hospital support, assisting with…
Serves private individuals and families across the UK arranging care for older adults or people needing support at home, including those with dementia, post-hospital, stroke, respite or complex care…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides healthcare services to NHS trusts and private partners, including primary and urgent care provision, elective care support, workplace wellbeing services, virtual GP access, and ADHD…
Serves NHS trusts, private healthcare providers and other organisations needing primary, urgent, elective and workplace wellbeing healthcare support for patients and employees.
Financial Health
StrongStrong · Hiring · 82% CAGR over 4y
Location
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Computed from 4 filingsOperates care homes providing residential, nursing and dementia care for older adults. Services include respite and convalescence care, specialist nursing dementia support, and independent living…
Serves older adults and their families across the UK seeking residential, dementia, nursing, respite, convalescent or independent living care in private care home settings.
Financial Health
StrongStrong · Hiring · 21% CAGR over 3y
Location
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Computed from 5 filingsProvides adult social care services including residential care, supported living, and complex nursing. Supports adults with mental health conditions, learning disabilities, autism, dementia, acquired…
Serves adults in England and Wales with complex care needs, including learning disabilities, autism, brain injury, dementia, Huntington’s disease and mental health conditions, alongside families,…
Financial Health
StableStable · Hiring · 5% CAGR over 5y
Location
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Computed from 3 filingsProvides clinical homecare services including delivery of prescription medicines, home nursing visits, and patient training for self‑administration of treatments. Supports hospitals and…
Serves patients and families managing specialist medicines at home, alongside NHS clinicians, healthcare professionals and pharmaceutical companies involved in rare, orphan, complex and common…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 28% CAGR over 2y
Location
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Computed from 5 filingsProvides supported living, residential care and inpatient services for adults with mental health conditions, learning disabilities, autism and other complex needs. Delivers therapeutic support,…
Serves adults with mental health conditions, learning disabilities, autism and complex needs, alongside NHS, local authority and other commissioners/funders across the North of England.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsProvides adult social care services including residential and nursing care homes, domiciliary and live-in care, supported living, and day centres. Also delivers social care services in prisons and…
Serves older adults, people needing home or live-in care, adults with learning disabilities, day-centre users and supported-living residents, plus public-sector prison healthcare, social care and…
Financial Health
StrongStrong · Profitable, Growing · 2% CAGR over 2y
Location
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Computed from 5 filingsProvides live-in and visiting home care services for people needing support at home. Services include personal care, dementia and Alzheimer’s care, palliative care, disability support, overnight…
Serves private individuals and families seeking in-home support for elderly, disabled, dementia, Parkinson’s, palliative or convalescent care needs across England, Scotland and Wales.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 5y
Location
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Computed from 3 filingsDevelops and operates residential care homes providing accommodation and support for older adults, including residential, nursing, dementia and respite care. Services include personalised care,…
Serves older adults and their families seeking residential, nursing, memory or respite care in the South East of England, including people needing personalised long-term or short-term support.
Financial Health
WeakWeak
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Computed from 5 filingsOperates residential care homes and day centres providing accommodation, personal care, nursing support, and daily living assistance for older people. Manages care facilities and handles enquiries,…
Serves older adults and their families seeking care home places, day care or support with choosing residential care across England and Scotland.
Financial Health
HealthyHealthy · -61% CAGR over 4y
Location
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Computed from 4 filingsOperates residential care homes for older people, providing accommodation and personal care alongside nursing, dementia, respite, end‑of‑life and convalescence support. Also offers home care and…
Serves older adults needing residential, nursing, dementia, respite, end-of-life or convalescent care, plus families choosing care homes or home care across multiple English counties.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 3y
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Computed from 5 filingsProvides specialist community-based care and support for people with complex mental health and physical needs. Services include urgent crisis response, home and community mental health support,…
Serves people with complex mental health, autism, learning disabilities, eating disorders or physical care needs, plus families, NHS/local authority commissioners and care partners arranging crisis,…
Financial Health
HealthyHealthy · Hiring · 122% CAGR over 3y
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Computed from 5 filingsOperates care homes providing residential, nursing and dementia care for older adults, along with respite, rehabilitation and bariatric support. Also offers homecare services and resources to help…
Serves older adults and individuals needing residential, dementia, nursing, respite, rehabilitation, bariatric or homecare support, along with their families, across the South East of England.
Financial Health
StrongStrong · Growing, Hiring · 68% CAGR over 4y
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Computed from 3 filingsOperates care homes providing residential, nursing and dementia care for older adults. Services include respite care, palliative care and elderly day care, with accommodation, personal care and…
Serves older adults and their families seeking residential, nursing, dementia, respite, palliative or day care, including people with higher support needs across its listed UK care home regions.
Financial Health
HealthyHealthy · Profitable, Hiring · 12% CAGR over 2y
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Computed from 5 filingsProvides supported living, residential care and community‑based support services for adults with learning disabilities, mental health needs and substance misuse issues, including in‑home support,…
Serves adults with learning disabilities, mental health needs, substance misuse issues or other support needs, alongside families, referrers and community partners involved in arranging care.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 4y
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Computed from 5 filingsOperates residential care homes providing nursing and personal care for older adults, including dementia support. Services include accommodation, assistance with daily living, health and nutrition…
Serves older adults and vulnerable residents needing care home accommodation, plus families making care decisions, across England and Scotland.
Financial Health
StrongStrong
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Computed from 4 filingsOperates residential care homes providing long‑term and short‑term care services for older adults, including residential, nursing and dementia care. Also offers specialist and mental health care,…
Serves older adults needing residential, nursing, dementia, specialist or respite care, along with families arranging care, across Bristol, Bath, Wiltshire, Cheshire and Chester.
Financial Health
StrongStrong · Hiring · 26% CAGR over 3y
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Computed from 5 filingsProvides live-in and domiciliary care services including support for elderly people, dementia care, disability assistance, reablement after illness or hospitalisation, and complex care for chronic…
Serves consumers and families needing home-based care, especially older people, people with dementia, disabilities or complex needs, and those recovering after illness, injury or hospital stays.…
Financial Health
HealthyHealthy · Hiring · 48% CAGR over 4y
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Computed from 5 filingsProvides surgical and diagnostic healthcare services for NHS and private patients, including hernia repair, carpal tunnel, cataract, podiatric and trigger finger surgery, and vasectomy procedures…
Serves NHS-referred patients and private self-pay healthcare customers seeking elective surgical and diagnostic care, particularly people choosing shorter waiting times for procedures such as hernia,…
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StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 5 filingsProvides domiciliary and live-in home care services including personal care, respite, dementia and complex care, and children’s care. Also offers household support, childcare, pet care, commercial…
Serves individuals and families across the UK needing home-based care and support, including older people, people with dementia or complex needs, children requiring care, and households seeking…
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StrongStrong · Growing, Hiring · 4% CAGR over 4y
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Computed from 5 filingsProvides clinician-led hospital-at-home and virtual ward services for NHS patients, delivering care in patients’ homes. Services include IV therapy, early supported discharge, reablement,…
Sells primarily to NHS organisations and public-sector health commissioners, including hospitals, ICBs, community providers, local authorities and GPs, as well as care homes seeking hospital-at-home,…
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 4y
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Computed from 5 filingsProvides residential care homes and home-based care services for adults, including live-in and visiting home care, dementia and nursing care, respite and day care, assisted living accommodation, and…
Serves private individuals and families, mainly older adults and people with dementia, nursing or daily living support needs, across Dorset, Hampshire, South Somerset and Wiltshire.
Financial Health
StrongStrong · Growing, Hiring · 203% CAGR over 5y
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Computed from 3 filingsOperates GP surgeries and primary care services in partnership with the NHS, providing general practice consultations, vaccinations, and ongoing patient care, and managing health centres that deliver…
Serves NHS partners and local patients registered with GP practices and health centres, including people needing primary care appointments, vaccinations, chronic condition support and access to GP or…
Financial Health
StrongStrong · Hiring · 677% CAGR over 2y
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Computed from 3 filingsOperates and manages residential care homes providing accommodation and support for older adults, including residential, nursing, dementia and short‑stay respite care, with on‑site dining, wellbeing…
Serves older adults and their families seeking private residential, nursing, dementia, convalescent or respite care, including people needing ongoing support or short breaks.
Financial Health
StrongStrong · Hiring · 73% CAGR over 2y
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Computed from 5 filingsOperates residential care homes providing accommodation and personal care for elderly residents. Services include nursing care, dementia support, respite stays, end‑of‑life care, convalescence…
Serves older adults and their families seeking residential, nursing, dementia, respite, end-of-life or convalescent care across multiple English counties.
Financial Health
StrongStrong · Hiring · 142% CAGR over 5y
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Computed from 2 filingsDevelops and operates residential care homes for older adults, providing accommodation, personal and nursing care, meals, and organised activities. Manages purpose-built care home facilities offering…
Serves older adults and their families seeking care home placements, including people needing person-centred support, across East Yorkshire, North Yorkshire, West Yorkshire and North East…
Financial Health
HealthyHealthy · Profitable, Growing · 8% CAGR over 1y
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Computed from 5 filingsProvides outpatient consultations and planned surgical treatments for NHS and private patients. Services cover multiple specialties including orthopaedics, gynaecology, urology, vascular surgery,…
Serves NHS and private patients seeking consultant-led planned surgical, medical and aesthetic care across specialties such as orthopaedics, gynaecology, urology, vascular, plastic and general…
Financial Health
StrongStrong · Hiring · 45% CAGR over 4y
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Computed from 3 filingsProvides residential supported living accommodation, live-in care, and domiciliary care services. Offers trained caregivers who assist individuals with age-related needs, disabilities, or health…
Serves consumers and families seeking social care for children, adults and older people, including those with disabilities or health conditions. Targets individuals needing supported living, live-in…
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StrongStrong · Growing, Hiring · 17% CAGR over 2y
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Computed from 5 filingsProvides supported living and residential care services for adults with learning disabilities, autism, physical disabilities, and complex health needs. Develops personalised support plans and…
Serves autistic adults and people with learning disabilities, physical disabilities or complex health needs, alongside families and care commissioners seeking supported living or residential care.
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StrongStrong · Growing, Hiring · 10% CAGR over 5y
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Computed from 5 filingsProvides home-based complex care and support services for autistic people and individuals with learning disabilities. Delivers 24‑hour care, supported living, rapid response support, and therapy-led…
Serves autistic people, people with learning disabilities, eating disorders or other complex needs, plus their families, case managers, commissioners and care professionals seeking home-based or…
Financial Health
StrongStrong · Growing, Hiring · 114% CAGR over 4y
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Computed from 5 filingsProvides community healthcare services for the NHS, including ear, nose and throat (ENT) and dermatology clinics. Delivers outpatient assessment and treatment, and offers education and training…
Serves NHS patients referred for community ENT and dermatology care, and sells to NHS commissioners, local trusts and GP practices seeking outsourced community healthcare services and GP education…
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 4y
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Computed from 5 filingsOperates care homes providing residential, nursing and dementia care for elderly residents. Services include accommodation, daily living support, medical and personal care, and social activities…
Serves older adults and their families seeking residential, nursing or dementia care in care homes across England and Wales, including people needing daily support, companionship or skilled nursing.
Financial Health
StableStable · Profitable · 5% CAGR over 3y
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Computed from 5 filingsOperates a network of NHS general practitioner (GP) practices providing primary healthcare services, including patient registration, medical consultations, prescriptions, and access to urgent care…
Serves NHS patients and families living near its GP practices across North West England, including Manchester, Liverpool, Wigan and Bolton; also supports local GP practice teams within its group.
Financial Health
DistressedDistressed · -27% CAGR over 6y
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Computed from 4 filingsOperates residential care homes for older adults, providing 24-hour accommodation and personal care. Services include dementia and EMI care, respite and short-stay care, and daily support from…
Serves older adults and their families in Liverpool and Merseyside seeking residential, dementia, EMI, respite and short-break care, including people with Alzheimer’s, vascular dementia, Lewy body…
Financial Health
HealthyHealthy · -77% CAGR over 3y
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Computed from 5 filingsOperates care homes providing residential, nursing and dementia care for older adults, along with short‑term respite care. Facilities offer accommodation, meals, wellbeing activities and daily…
Serves older people and their families seeking residential, nursing, dementia, respite care or retirement living in care homes across Worcestershire, the Home Counties, Buckinghamshire and Somerset.
Financial Health
HealthyHealthy · -64% CAGR over 4y
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Computed from 5 filingsOperates a group of dental practices providing NHS and private dental care. Services include routine check-ups, preventive and restorative treatments, dental implants, and same-day emergency…
Serves individual patients and families in Birmingham and across the Midlands seeking NHS, private, emergency and implant dental care through local practices.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
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Computed from 5 filingsProvides diagnostic and clinical support services to NHS trusts and healthcare providers, including mobile and insourced diagnostic facilities, equipment and staff. Delivers procedures in…
Sells to NHS Trusts, hospitals, ICBs and other UK healthcare partners needing extra diagnostic and treatment capacity. Targets public-sector healthcare organisations managing cancer backlogs, patient…
Financial Health
HealthyHealthy · Hiring · 153% CAGR over 4y
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Financial sub-scores
Computed from 4 filingsOperates care homes providing residential, nursing and dementia care for older adults. Services include respite stays, rehabilitation support, end‑of‑life care and personalised care packages, with…
Serves older adults and people with nursing, dementia, rehabilitation, respite or end-of-life care needs, alongside families seeking care home placements for themselves or loved ones.
Financial Health
HealthyHealthy · -78% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates a group of care homes providing residential, nursing, dementia, respite, and day care services. Offers 24‑hour care, medical support, and daily living assistance for older adults, with…
Serves older adults and their families seeking residential, nursing, dementia, respite or day care in Kent, Sussex and the South-East of England.
Financial Health
StrongStrong
Location
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How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. healthcare companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of healthcare companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK healthcare companies use Google Tag Manager?
What share of UK healthcare companies run Google Tag Manager?
How is Google Tag Manager usage detected?
What size healthcare companies use Google Tag Manager in the UK?
What do Google Tag Manager-running healthcare companies also run?
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