Tag manager Used by UK Healthcare Companies: Market Share (2026)
This page shows detected tag manager market share across 2,900 UK healthcare companies; Google Tag Manager leads with 97.2% of detected use.
Among 122,331 trading UK healthcare companies, 2,900 have a detectable Tag manager, with 4 systems detected. Usage is concentrated: Google Tag Manager appears in 97.2% of detected companies, covering 2,820 companies.
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The smaller systems form a narrow long tail. Draftpress HFCM appears in 4.4% of detected companies, or 129 companies, while PixelYourSite appears in 2.2%, or 63 companies. Adobe Dynamic Tag Management is visible in 0.4%, or 13 companies.
Google Tag Manager leads each employee band by a similar margin: 97.0% under 10 employees, 97.5% across 10–50 employees, and 97.7% above 50 employees. The split suggests a market where company size changes the margins only slightly.
2,900
healthcare with detected Tag manager
Of 122,331 UK healthcare
2.4%
Detection rate
2026
4
Systems detected
In this category
97.2%
Leader share
Google Tag Manager
UK Healthcare Tag manager market share
Share of the 2,900 UK Healthcare with a detectable system. As of June 2026.
Tag manager compared
| System | UK Healthcare | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Google Tag Manager | 2,820 | 97.2% | 9 | 21.8% | Small healthcare employers, broad usage |
| Draftpress HFCM | 129 | 4.4% | 8 | 21.7% | Small sites, secondary usage |
| PixelYourSite | 63 | 2.2% | 7 | 17.5% | Smaller healthcare websites, niche usage |
| Adobe Dynamic Tag Management | 13 | 0.4% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Tag manager system shifts with company size: among UK Healthcare with under 10 employees, Google Tag Manager leads at 97% of the 1,480 with a detectable system; among UK Healthcare with 10–50 employees, Google Tag Manager leads at 97.5% of the 1,118 with a detectable system; and among UK Healthcare with over 50 employees, Google Tag Manager leads at 97.7% of the 302 with a detectable system.
Under 10 employees
97% of band
Under 10 employees is the largest detected band, with 1,480 companies. Google Tag Manager leads with 97.0%, leaving the remaining systems to divide a small residual share.
10–50 employees
97.5% of band
10–50 employees includes 1,118 companies with a detectable Tag manager. Google Tag Manager leads with 97.5%, so competition is mainly visible in the long tail rather than at the head of the market.
Over 50 employees
97.7% of band
Over 50 employees covers 302 detected companies. Google Tag Manager leads with 97.7%, showing little shift away from the main system among larger healthcare employers.
How Tag manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Healthcare by Tag manager
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Frequently asked questions
What is the most-used Tag manager among UK healthcare companies?
How many UK healthcare companies have a detectable Tag manager?
What is a Tag manager?
How is Tag manager usage detected?
Which has more UK healthcare companies, Google Tag Manager or Draftpress HFCM?
What is the best Tag manager for UK healthcare companies?
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